blin20260504_8k.htm
false
0001378590
0001378590
2026-04-28
2026-04-28
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of report (Date of earliest event reported): April 28, 2026
BRIDGELINE DIGITAL, INC.
(Exact name of registrant as specified in its charter)
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Delaware
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001-33567
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52-2263942
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(State or other jurisdiction of incorporation or organization)
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(Commission File Number)
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(I.R.S. Employer Identification No.)
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100 Sylvan Road, Suite G700
Woburn, MA 01801
(Address of principal executive offices, zip code)
(781) 376-5555
(Issuer's telephone number)
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:
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☐
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)
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☐
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:
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Title of each class
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Trading Symbol(s)
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Name of each exchange on which
registered
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Common Stock
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BLIN
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Nasdaq Stock Market, LLC
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 7.01 Regulation FD Disclosure.
On April 28, 2026, Bridgeline Digital, Inc. (the “Company”) issued a press release containing the information attached to this Current Report on Form 8-K as set forth in Exhibit 99.1.
On April 30, 2026, the Company issued a press release containing the information attached to this Current Report on Form 8-K as set forth in Exhibit 99.2.
The information in this Current Report is being furnished pursuant to Item 7.01 and shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, nor is it subject to the liabilities of that section or deemed incorporated by reference in any filing by the Company under the Exchange Act, unless specifically identified as being incorporated therein. By furnishing this Current Report on Form 8-K and the information set forth herein, the Company makes no admission as to the materiality of any information in this Current Report.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
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Exhibit
No.
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Exhibit Description
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99.1
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99.2
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104
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Cover Page Interactive Data File (embedded within the inline XBRL document)
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
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BRIDGELINE DIGITAL, INC.
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(Registrant)
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Date: May 4, 2026
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By:
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/s/ Thomas R. Windhausen
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Thomas R. Windhausen
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Chief Financial Officer
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Exhibit 99.1
Bridgeline Digital Expands B2B Wholesale Distribution Footprint with Latest HawkSearch Win
WOBURN, MA / ACCESS Newswire / April 28, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that an Ohio-based wholesaler serving the plumbing, HVAC, and electrical trades has selected HawkSearch to improve how customers navigate their product catalog and find the right items across its Magento eCommerce platform. This win is part of a record second quarter for Bridgeline, the company's strongest quarter for new logo sales in its history.
"Wholesalers managing large, multi-trade catalogs face search challenges that keyword-dependent solutions weren't built to handle," said Ari Kahn, President and CEO of Bridgeline Digital. "This win reflects the momentum we are building in the wholesale distribution sector - record new logo customers added in our second quarter of fiscal 2026, marking our strongest quarter for new logo sales in company history. The deployment of capital we raised in 2025 is delivering exactly the growth we targeted, and we expect to continue expanding our position as the product discovery platform of choice for B2B wholesalers and distributors."
Growing Momentum in Wholesale Distribution
The wholesaler manages a catalog of more than 50,000 products across eight trade categories, with complex requirements including customer-specific pricing, product restrictions, and real-time availability. Their previous search experience was not built for this level of complexity, a keyword-matching approach that struggled against the scale and specificity buyers demand. HawkSearch will deliver AI-powered search that understands intent beyond exact keyword matches, critical functionality for B2B buyers searching across a complex catalog.
As part of the implementation, HawkSearch will integrate with the company's existing PIM and ERP to support a seamless flow of product and customer data across its digital ecosystem. The wholesaler will also leverage HawkSearch's keyword management, product recommendations, and Unit of Measure functionality to enhance engagement and improve customer interaction with the site.
Purpose-Built for B2B Complexity
"Wholesale distribution is one of the most demanding environments for product discovery, with deep catalogs, complex buying patterns, and customers who need precision, not approximation," said John Murcott, SVP of Product at Bridgeline Digital. "HawkSearch's B2B-specific capabilities, from Unit of Measure normalization to out-of-the-box personalization, are built for exactly this environment. We're seeing strong demand from wholesalers because no other platform delivers this level of B2B AI functionality, and we expect to continue expanding our position in this sector as more wholesalers look to grow their online revenue."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
Exhibit 99.2
HawkSearch Secures Another Win, Driving eCommerce Growth for 80-Year-Old Precision Manufacturer
WOBURN, MA / ACCESS Newswire / April 30, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI marketing technology, announces a precision metalworking manufacturer with more than 80 years of industry heritage has selected HawkSearch to power search and product discovery for its WooCommerce eCommerce platform. The selection reflects the company's commitment to growing its online revenue channel and delivering a modern buying experience for its industrial customers.
"Industrial manufacturers with deep heritage and loyal customer bases are increasingly recognizing that their digital experience needs to match the precision of their products," said Ari Kahn, President and CEO of Bridgeline Digital. "This win is part of our record second quarter, the strongest for new logo sales in company history, and one that reflects the growing momentum we are building across industrial verticals. HawkSearch is becoming the platform of choice for manufacturers who are serious about growing their online revenue."
Modernizing Search for a Complex Industrial Catalog
The manufacturer offers a catalog of more than 3,000 precision metalworking SKUs and technical product documentation, serving CNC machine shops and industrial buyers who rely on highly specific part-number and long-tail searches to find exactly what they need. Their previous search experience was not built for this level of technical specificity, struggling with relevancy and lacking the synonym and keyword management tools required for industrial buying patterns. HawkSearch will deliver AI-powered search that understands intent beyond exact keyword matches, ensuring buyers can find the right product quickly and confidently.
As part of the implementation, the manufacturer will leverage HawkSearch's keyword management, synonym controls, product recommendations, Unit of Measure functionality, and AI-powered Unified Search to improve relevancy and guide customers to the right products. Merchandising and promotion calendar capabilities will give the marketing team direct control over the customer experience while robust reporting and analytics will provide the visibility needed to continuously optimize performance. HawkSearch will integrate with the company's WooCommerce platform, enabling a seamless connection between eCommerce operations and advanced search capabilities.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. HawkSearch, Bridgeline's AI-powered search and product discovery platform, is purpose-built for the complex catalog needs of B2B distributors and manufacturers. To learn more, visit www.bridgeline.com.
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital