cpng-20220511
0001834584FALSE00018345842022-05-112022-05-11

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
____________________________________
FORM 8-K
____________________________________

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

May 11, 2022
Date of Report
(Date of earliest event reported)
____________________________________
cpng-20220511_g1.jpg
COUPANG, INC.
(Exact name of registrant as specified in its charter)
____________________________________

Delaware001-4011527-2810505
(State or other jurisdiction of
incorporation or organization)
(Commission File Number)
(I.R.S. Employer
Identification Number)
Tower 730, 570, Songpa-daero
Songpa-gu, Seoul, Republic of Korea 05510
(Address of principal executive offices, including zip code)

+82 (2) 6150-5422
(Registrant’s telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)
____________________________________

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading Symbol(s) Name of Each Exchange on Which Registered
Class A Common Stock, par value $0.0001 per shareCPNGNew York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 2.02 Results of Operations and Financial Condition.

On May 11, 2022, Coupang, Inc. released its financial results for the first quarter 2022. A copy of the press release is attached as Exhibit 99.1 to this current Report on Form 8-K and is incorporated herein by reference.

The information in Item 2.02 and Exhibit 99.1 attached hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit NumberDescription of Exhibit
99.1
104Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101).




































SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


COUPANG INC. (REGISTRANT)
By:/s/ Michael Parker
Michael Parker
Chief Accounting Officer

Dated: May 11, 2022


Exhibit 99.1

logo.jpg

Coupang Announces First Quarter Gross Profit Increase of 42% YoY and Record Revenue of $5.1B


MOUNTAIN VIEW, Calif. and SEOUL, South Korea - (BUSINESS WIRE) May 11, 2022—Coupang, Inc. (NYSE: CPNG) today announced financial results for its first quarter ended March 31, 2022.


“Powered by our unmatched customer experience and services, we continued to grow at multiples of the overall e-commerce segment with 32% year over year constant currency revenue growth,” said Gaurav Anand, CFO of Coupang. “We also recorded the highest gross profit and gross profit margin in the Company’s history, which in turn helped our Product Commerce segment to achieve profitability in Q1. We expect our focus on customer-driven innovations as well as operational excellence to continue to bear fruit in the quarters and years ahead.”

Key Financial and Operational Highlights
Total net revenues was $5.1 billion, up 22% year over year (YoY), and up 32% YoY and 3% quarter over quarter (QoQ) on a constant currency basis.
Total gross profit was $1.04 billion, an increase of 42% YoY, and gross profit margin improved over 450 basis points QoQ.
Net loss improved $196 million QoQ to $209 million, while adjusted EBITDA loss improved $194 million QoQ to $91 million.
Product Commerce net revenues was $4.9 billion, up 20% YoY and 30% on a constant currency basis, over three times the growth rate of the Korean product e-commerce segment.
Product Commerce segment achieved a major milestone of positive adjusted EBITDA in Q1, which represents a $128 million QoQ improvement.
Developing Offerings adjusted EBITDA recorded a significant improvement of $66 million QoQ.

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First Quarter 2022 Results
Consolidated Financial Summary
Three Months Ended March 31,
(in thousands, except net revenues per Active Customer)20222021% Change
Total net revenues$5,116,686 $4,206,860 22 %
Total net revenues growth, constant currency(1)
32 %
Active Customers18,11216,03713 %
Total net revenues per Active Customer$283 $262 %
Gross profit(2)
1,043,406732,50642 %
Net loss(209,294)(295,033)(29)%
Adjusted EBITDA(1)
(90,872)(132,966)(32)%
Segment Information
Three Months Ended March 31,
(in thousands)20222021% Change
Product Commerce
Net revenues$4,936,053 $4,097,651 20 %
Net revenues growth, constant currency(1)
30 %
Segment adjusted EBITDA$2,877 $(69,289)
NM(3)
Developing Offerings
Net revenues$180,633 $109,209 65 %
Net revenues growth, constant currency(1)
79 %
Segment adjusted EBITDA$(93,749)$(63,677)47 %


(in thousands)Q1 2021Q2 2021Q3 2021Q4 2021Full Year 2021Q1 2022
ConsolidatedTotal net revenues$4,206,860 $4,478,114 $4,644,705 $5,076,693 $18,406,372 $5,116,686 
Gross profit732,506 658,494 754,527 805,601 2,951,128 1,043,406 
Gross profit margin17.4 %14.7 %16.2 %15.9 %16.0 %20.4 %
Adj. EBITDA(1)
(132,966)(122,147)(207,434)(285,089)(747,636)(90,872)
Product CommerceNet revenues4,097,651 4,332,725 4,481,525 4,925,816 17,837,717 4,936,053 
Gross profit748,867 678,183 780,221 901,218 3,108,489 1,065,420 
Gross profit margin18.3 %15.7 %17.4 %18.3 %17.4 %21.6 %
Adj. EBITDA(69,289)(47,873)(118,235)(125,501)(360,898)2,877 
Developing OfferingsNet revenues109,209 145,389 163,180 150,877 568,655 180,633 
Adj. EBITDA(63,677)(74,274)(89,199)(159,588)(386,738)(93,749)







(1)Total net revenues growth, constant currency, adjusted EBITDA, segment gross profit and segment gross profit margin are non-GAAP financial measures as defined by the Securities and Exchange Commission (the “SEC”). See the “Non-GAAP Financial Measures” and “Reconciliations of Non-GAAP Measures” sections herein for more information regarding our use of these measures and reconciliations to the most directly comparable financial measures calculated in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
(2)Gross profit is calculated as total net revenues minus cost of sales.
(3)Non-meaningful

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Webcast and Conference Call
Coupang, Inc. will host a conference call to discuss first quarter results on May 11, 2022 at 5:30 PM Eastern Standard Time (May 12, 2022 at 6:30 AM Korea Standard Time). A live webcast of the conference call will be available on our Investor Relations website, ir.aboutcoupang.com, and a replay of the conference call will be available for at least three months. This press release, including the reconciliations of certain non-GAAP measures to their nearest comparable U.S. GAAP measures, is also available on that site.
About Coupang
Coupang is one of the largest e-Commerce companies in Asia, with a mission to revolutionize the everyday lives of its customers and create a world where people wonder, “How did we ever live without Coupang?” Coupang offers a variety of services, including same-day and next-morning delivery of groceries and general merchandise, delivery of prepared foods through Coupang Eats, and video streaming through Coupang Play. Coupang has offices in Beijing, Los Angeles, Seattle, Seoul, Singapore, Shanghai, Silicon Valley, Taipei, and Tokyo.

Investor Contact:Media Contact:
Coupang IRCoupang PR
[email protected][email protected]

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COUPANG, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except shares)
(unaudited)
March 31, 2022December 31, 2021
Assets
Current assets:
Cash and cash equivalents$3,369,353 $3,487,708 
Restricted cash307,100 319,800 
Accounts receivable, net170,603 175,350 
Inventories1,378,399 1,421,501 
Other current assets256,945 232,447 
Total current assets5,482,400 5,636,806 
Long-term restricted cash1,105 2,839 
Property and equipment, net1,425,839 1,347,531 
Operating lease right-of-use assets1,465,868 1,374,629 
Goodwill9,536 9,739 
Long-term lease deposits and other308,462 270,290 
Total assets$8,693,210 $8,641,834 
Liabilities and stockholders' equity
Current liabilities:
Accounts payable$3,330,095 $3,442,720 
Accrued expenses249,619 304,293 
Deferred revenue100,554 93,972 
Short-term borrowings7,686 7,811 
Current portion of long-term debt193,269 341,717 
Current portion of long-term operating lease obligations299,571 287,066 
Other current liabilities313,910 266,709 
Total current liabilities4,494,704 4,744,288 
Long-term debt611,053 283,190 
Long-term operating lease obligations1,296,787 1,201,277 
Defined severance benefits and other253,405 237,122 
Total liabilities6,655,949 6,465,877 
Commitments and contingencies
Stockholders' equity
Class A common stock, $0.0001 par value, 10,000,000,000 shares authorized, 1,586,254,594 and 1,579,399,667 shares issued and outstanding as of March 31, 2022 and December 31, 2021, respectively; Class B common stock, $0.0001 par value, 250,000,000 shares authorized, 174,802,990 shares issued and outstanding as of March 31, 2022 and December 31, 2021
176 175 
Additional paid-in capital7,937,813 7,874,038 
Accumulated other comprehensive loss(40,917)(47,739)
Accumulated deficit(5,859,811)(5,650,517)
Total stockholders' equity2,037,261 2,175,957 
Total liabilities and stockholders' equity$8,693,210 $8,641,834 


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COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)
(unaudited)
Three Months Ended March 31,
20222021
Net retail sales$4,556,107 $3,807,043 
Net other revenue560,579 399,817 
Total net revenues5,116,686 4,206,860 
Cost of sales4,073,280 3,474,354 
Operating, general and administrative1,249,111 999,822 
Total operating cost and expenses5,322,391 4,474,176 
Operating loss(205,705)(267,316)
Interest income3,534 940 
Interest expense(7,368)(24,823)
Other income (expense), net490 (3,826)
Loss before income taxes(209,049)(295,025)
Income tax expense245 
Net loss(209,294)(295,033)
Net loss attributable to Class A and Class B common stockholders per share, basic and diluted$(0.12)$(0.68)
Weighted-average shares used in computing net loss per share attributable to Class A and Class B common stockholders, basic and diluted1,756,739 434,917 


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COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)
Three Months Ended March 31,
20222021
Operating activities:
Net loss$(209,294)$(295,033)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization59,240 47,384 
Provision for severance benefits44,482 32,272 
Equity-based compensation55,593 86,966 
Paid-in-kind interest and accretion of discount on convertible notes— 20,148 
Non-cash operating lease expense77,223 57,318 
Non-cash others16,514 15,153 
Change in operating assets and liabilities:
Accounts receivable, net266 (14,076)
Inventories6,863 (209,443)
Other assets(66,512)(72,439)
Accounts payable28,044 166,536 
Accrued expenses(49,981)22,737 
Deferred revenue8,472 1,603 
Other liabilities(25,849)(42,475)
Net cash used in operating activities(54,939)(183,349)
Investing activities:
Purchases of property and equipment(238,906)(146,831)
Proceeds from sale of property and equipment4,245 30 
Other investing activities(14,367)(3,681)
Net cash used in investing activities(249,028)(150,482)
Financing activities:
Proceeds from issuance of Class A common stock upon initial public offering, net of underwriting discounts— 3,431,277 
Deferred offering costs paid— (11,618)
Proceeds from issuance of common stock/units, equity-based compensation plan8,183 43,735 
Proceeds from short-term borrowings and long-term debt343,975 56,464 
Repayment of short-term borrowings and long-term debt(152,029)(13,687)
Other financing activities(1,547)(487)
Net cash provided by financing activities198,582 3,505,684 
Effect of exchange rate changes on cash and cash equivalents, and restricted cash(27,404)(39,457)
Net (decrease) increase in cash and cash equivalents, and restricted cash(132,789)3,132,396 
Cash and cash equivalents, and restricted cash, as of beginning of period3,810,347 1,401,302 
Cash and cash equivalents, and restricted cash, as of end of period$3,677,558 $4,533,698 

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This information contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical, including statements regarding our future results of operations or financial condition, business strategy and plans, and objectives of management for future operations are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “toward,” “will,” or “would,” or the negative of these words or other similar terms or expressions that conveys uncertainty of future events or outcomes.
You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this report on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2021. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this press release. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements.

The forward-looking statements made in this report relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this report or to reflect new information, actual results, revised expectations, or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, or investments.

Investors and others should note that we may announce material business and financial information to our investors using our investor relations website (ir.aboutcoupang.com), our filings with the Securities and Exchange Commission (SEC), webcasts, press releases, and conference calls. We use these mediums, including our website, to communicate with investors and the general public about our company, our products, and other issues. It is possible that the information that we make available on our website may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our website.

The information that can be accessed through hyperlinks or website addresses included herein is deemed not to be incorporated in or part of this press release.


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Key Business Metrics and Non-GAAP Financial Measures
We review the key business and financial metrics discussed below. We use these measures to evaluate our business, measure our performance, identify trends affecting our business, formulate business plans, and make strategic decisions.
Key Business Metrics
Active Customers
As of the last date of each reported period, we determine our number of Active Customers by counting the total number of individual customers who have ordered at least once directly from our apps or websites during the relevant period. A customer is anyone who has created an account on our apps or websites, identified by a unique email address. The change in Active Customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the period. We view the number of Active Customers as a key indicator of our potential for growth in total net revenues, the reach of our network, the awareness of our brand, and the engagement of our customers.
Total Net Revenues per Active Customer
Total net revenues per Active Customer is the total net revenues generated in a period divided by the total number of Active Customers in that period. A key driver of growth is increasing the frequency and the level of spend of Active Customers who are shopping on our apps or websites. We therefore view total net revenues per Active Customer as a key indicator of engagement and retention of our customers and our success in increasing the share of wallet.
Non-GAAP Financial Measures
We report our financial results in accordance with U.S. GAAP. However, management believes that certain non-GAAP financial measures provide investors with additional useful information in evaluating our performance. These non-GAAP financial measures may be different than similarly titled measures used by other companies.

Our non-GAAP financial measures should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with U.S. GAAP. Non-GAAP measures have limitations in that they do not reflect all the amounts associated with our results of operations as determined in accordance with U.S. GAAP. These measures should only be used to evaluate our results of operations in conjunction with the corresponding U.S. GAAP measures.

Constant Currency Revenue and Constant Currency Revenue Growth
The effect of currency exchange rates on our business is an important factor in understanding period-to-period comparisons. Our financial reporting currency is the U.S. dollar (“USD”) and changes in foreign exchange rates can significantly affect our reported results and consolidated trends. For example, our business generates sales predominantly in Korean Won (“KRW”), which are favorably affected as the USD weakens relative to the KRW, and unfavorably affected as the USD strengthens relative to the KRW. We use constant currency revenue and constant currency revenue growth for financial and operational decision-making and as a means to evaluate comparisons between periods. We believe the presentation of our results on a constant currency basis in addition to U.S. GAAP results helps improve the ability to understand our performance because they exclude the effects of foreign currency volatility that are not indicative of our actual results of operations.

Constant currency information compares results between periods as if exchange rates had remained constant. We define constant currency revenue as total revenue excluding the effect of foreign exchange rate movements, and use it to determine the constant currency revenue growth on a comparative basis. Constant currency revenue is calculated by translating current period revenues using the prior period exchange rate. Constant currency revenue growth (as a percentage) is calculated by determining the increase in current period revenue over prior period revenue, where current period foreign currency revenue is translated using prior period exchange rates.

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These results should be considered in addition to, not as a substitute for, results reported in accordance with U.S. GAAP. Results on a constant currency basis, as we present them, may not be comparable to similarly titled measures used by other companies and are not a measure of performance presented in accordance with U.S. GAAP.

Adjusted EBITDA and Adjusted EBITDA Margin
Adjusted EBITDA is defined as net income/(loss) for a period before depreciation and amortization, interest expense, interest income, income tax expense (benefit), other income (expense), net, equity-based compensation, impairments, and other items that we do not believe are reflective of our ongoing operations. Adjusted EBITDA margin is defined as adjusted EBITDA as a percentage of total net revenues. We use adjusted EBITDA and adjusted EBITDA margin as key measures to evaluate and assess our performance and allocate internal resources. We believe adjusted EBITDA and adjusted EBITDA margin are frequently used by investors and other interested parties in evaluating companies in the e-commerce industry for period-to-period comparisons as they remove the impact of certain items that are not representative of our core business, such as material non-cash items and certain variable charges. However, other companies may calculate adjusted EBITDA and adjusted EBITDA margin in a manner different from ours and therefore they may not be directly comparable to similar terms used by other companies. Adjusted EBITDA and adjusted EBITDA margin are not measures of financial performance under U.S. GAAP and should not be considered as alternatives to cash flow from operating activities or as measures of liquidity or alternatives to net income/(loss) as indicators of operating performance or any other measures of performance derived in accordance with U.S. GAAP. Adjusted EBITDA and adjusted EBITDA margin have limitations as analytical tools, and you should consider them in addition to, and not in isolation or as substitutes, for analysis of our results as reported under U.S. GAAP.

Segment Gross Profit and Segment Gross Profit Margin
During the first quarter of 2022, with our change in reporting segments, we began providing segment gross profit and segment gross profit margin. Segment gross profit is defined as gross profit for a period attributable to each respective reportable segment. Segment gross profit margin is defined as segment gross profit as a percentage of segment net revenues. We believe segment gross profit and segment gross profit margin are frequently used by investors and other interested parties in evaluating companies in the e-commerce industry for period-to-period comparisons. However, other companies may calculate segment gross profit and segment gross profit margin in a manner different from ours and therefore they may not be directly comparable to similar terms used by other companies. Segment gross profit and segment gross profit margin are not measures of financial performance under U.S. GAAP and should not be considered as alternatives to cash flow from operating activities or as measures of liquidity or alternatives to consolidated gross profit as indicators of operating performance or any other measures of performance derived in accordance with U.S. GAAP. Segment gross profit and segment gross profit margin have limitations as analytical tools, and you should consider them in addition to, and not in isolation or as substitutes for analysis of our results as reported under U.S. GAAP.


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Reconciliations of Non-GAAP Measures
The following tables present the reconciliations from each U.S. GAAP measure to its corresponding non-GAAP measure for the periods noted:

Constant Currency Revenue and Constant Currency Revenue Growth (YoY)
Three Months Ended March 31,
(in thousands)20222021
Consolidated
Total net revenues$5,116,686 $4,206,860 
Total net revenues growth22 %74 %
Adjustment:
Exchange rate effect417,492 (280,375)
Total net revenues, constant currency$5,534,178 $3,926,485 
Total net revenues growth, constant currency32 %63 %
Product Commerce
Net revenues$4,936,053 $4,097,651 
Net revenues growth20 %70 %
Adjustment:
Exchange rate effect402,753 (273,097)
Net revenues, constant currency$5,338,806 $3,824,554 
Net revenues growth, constant currency30 %59 %

Constant Currency Revenue and Constant Currency Revenue Growth (QoQ)
Three Months Ended March 31,
(in thousands)20222021
Consolidated
Total net revenues$5,116,686 $4,206,860 
Total net revenues growth%11 %
Adjustment:
Exchange rate effect109,826 (79,981)
Total net revenues, constant currency$5,226,512 $4,126,879 
Total net revenues growth, constant currency%%













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Adjusted EBITDA and Adjusted EBITDA Margin
(in thousands)Q1 2021Q2 2021Q3 2021Q4 2021Full Year 2021Q1 2022
Total net revenues$4,206,860 $4,478,114 $4,644,705 $5,076,693 $18,406,372 $5,116,686 
Net loss(295,033)(518,601)(323,977)(404,979)(1,542,590)(209,294)
Net loss margin(7.0)%(11.6)%(7.0)%(8.0)%(8.4)%(4.1)%
Adjustments:
Depreciation and amortization(1)
47,384 46,942 51,540 55,614 201,480 59,240 
Interest expense24,823 5,848 7,376 7,311 45,358 7,368 
Interest income(940)(1,907)(2,603)(3,195)(8,645)(3,534)
Income tax expense97 66 831 1,002 245 
Other (income) expense, net3,826 (373)4,026 3,434 10,913 (490)
Equity-based compensation(2)
86,966 50,346 56,138 55,895 249,345 55,593 
FC Fire losses— 295,501 — — 295,501 — 
Adjusted EBITDA$(132,966)$(122,147)$(207,434)$(285,089)$(747,636)$(90,872)
Adjusted EBITDA margin(3.2)%(2.7)%(4.5)%(5.6)%(4.1)%(1.8)%
_____________
(1)Depreciation and amortization includes amounts in cost of sales of $12 million and $11 million for the three months ended March 31, 2022 and 2021, respectively, and amounts in operating, general and administrative of $47 million and $36 million for the three months ended March 31, 2022 and 2021, respectively. Some amounts may not reconcile due to rounding.
(2)Equity-based compensation includes amounts in cost of sales of $4 million and $2 million for the three months ended March 31, 2022 and 2021, respectively, and amounts in operating, general and administrative of $52 million and $85 million for the three months ended March 31, 2022 and 2021, respectively.

Segment Gross Profit and Segment Gross Profit Margin
(in thousands)Q1 2021Q2 2021Q3 2021Q4 2021Full Year 2021Q1 2022
Gross profit$732,506 $658,494 $754,527 $805,601 $2,951,128 $1,043,406 
Segment gross profit and gross profit margin:
Product Commerce748,867 678,183 780,221 901,218 3,108,489 1,065,420 
     Gross profit margin18.3 %15.7 %17.4 %18.3 %17.4 %21.6 %
Developing Offerings(16,361)(19,689)(25,694)(95,617)(157,361)(22,014)
     Gross profit margin(15.0)%(13.5)%(15.7)%(63.4)%(27.7)%(12.2)%










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