UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
CURRENT REPORT
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Item 2.02 Results of Operations and Financial Condition.
On March 11, 2025, European Wax Center, Inc. (the “Company”) issued the press release attached hereto as Exhibit 99.1 reporting its financial results for the fourth quarter and fiscal year ended January 4, 2025.
All of the information included in Items 2.02 and 9.01 of this report and Exhibit 99.1 hereto is being furnished and shall not be deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, and shall not be incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”) or the Exchange Act, regardless of any general incorporation language in such filings, unless expressly incorporated by specific reference in such filing.
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On March 5, 2025, the Company appointed Thomas Kim as Chief Financial Officer of the Company, effective April 7, 2025 or such earlier date that may be mutually agreed by the parties (the “Effective Date”). Mr. Kim will succeed Stacie Shirley, the Company’s current Chief Financial Officer.
Mr. Kim, age 46, most recently served as Chief Financial Officer of Brinks Home, a home security system provider, since September 2023, where he helped the company increase recurring revenues, return to strong customer retention levels and achieve higher profitability and cash flows. Previously, he served as Chief Financial Officer of Smoothie King, a health-focused smoothie company, from March 2019 to September 2023 where he played a pivotal role in transforming one of the most recognized global franchisors in the health and wellness industry. Additionally, Mr. Kim served as Chief Financial Officer of YourCause from March 2018 to February 2019, as Chief Financial Officer of Working Solutions from June 2013 to March 2018 and as Principal at MHT Partners from March 2010 to June 2013. Mr. Kim brings over a decade of executive-level finance, corporate development and business strategy experience across high-growth consumer, technology and franchise brands. Mr. Kim received a B.S. in Economics from the United States Military Academy at West Point and an M.B.A. from Harvard Business School.
In connection with the appointment of Mr. Kim as Chief Financial Officer, Mr. Kim and the Company entered into an offer letter dated March 6, 2025, which sets forth the terms of his employment with the Company (the “Offer Letter”). Pursuant to the Offer Letter, Mr. Kim will be entitled to receive an annual base salary of $475,000 and he will be eligible to participate in the Company’s bonus program with a target bonus of 70% of base salary. In connection with Mr. Kim’s appointment as Chief Financial Officer, Mr. Kim will receive (i) a grant of 200,000 restricted stock units, (ii) a grant of options to purchase 310,000 shares of the Company’s Class A common stock (“Common Stock”) with an exercise price equal to the closing price of a share of Common Stock on the Effective Date, (iii) a grant of options to purchase 212,500 shares of Common Stock with an exercise price of $9.00 and (iv) a grant of options to purchase 212,500 shares of Common Stock with an exercise price of $12.00. The restricted stock units will vest in equal installments on each of the first four anniversaries of the Effective Date, and the options will be exercisable on the fourth anniversary of the Effective Date, generally subject to continued employment through the applicable vesting date, subject to accelerated vesting in certain circumstances. Mr. Kim will be eligible to participate in the Company’s Change in Control and Severance Plan.
There is no arrangement or understanding between Mr. Kim and any other person pursuant to which he was appointed Chief Financial Officer of the Company. There are no transactions involving Mr. Kim requiring disclosure under Item 404(a) of Regulation S-K.
The foregoing summary of the Offer Letter does not purport to be complete and is qualified in its entirety by reference to the Offer Letter, a copy of which is attached hereto as Exhibit 10.1 and is incorporated herein by reference.
In connection with Mr. Kim’s appointment as the Company’s Chief Financial Officer, the Company announced that Stacie Shirley will depart from her position as Chief Financial Officer of the Company, effective as of the Effective Date. Ms. Shirley and EWC Ventures, LLC (“EWC Ventures”), a wholly-owned subsidiary of the Company, entered into a consulting agreement (the “Consulting Agreement”), dated March 10, 2025, which provides that Ms. Shirley will remain with the Company as a strategic advisor until April 30, 2025 (the “Separation Date”). Pursuant to the Consulting Agreement, Ms. Shirley will receive compensation equal to $35,416.68 per month, pro-rated as necessary.
In connection with Ms. Shirley’s departure from the Company as Chief Financial Officer, Ms. Shirley and EWC Ventures entered into a separation agreement (the “Separation Agreement”), dated March 10, 2025. Under the Separation Agreement, Ms. Shirley agreed to a general release of claims in favor of EWC Ventures and its affiliates in exchange for certain payments and benefits provided under Section 2.2(a) the Company’s Change in Control and Severance Plan, namely: (i) continued payment of her current base salary for 12 months following the Separation Date; (ii) a pro rata amount (based on number of days employed in fiscal year 2025) of the annual incentive bonus, if any, that is earned for fiscal year 2025 as determined by the Compensation Committee of the Board, to be paid in a lump sum at the time annual bonuses for fiscal year 2025 are otherwise normally paid; and (iii) subject to her election of COBRA coverage, payment of a monthly amount equal to the monthly health premiums for such coverage paid by the Company on behalf of Ms. Shirley and her eligible dependents immediately prior to the date of termination for up to 18 months following the Separation Date, in each case subject to her compliance with the terms and conditions of the Separation Agreement.
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The foregoing summaries of the Consulting Agreement and the Separation Agreement do not purport to be complete and are qualified in its entirety by reference to the Consulting Agreement and Separation Agreement, copies of which are attached hereto as Exhibit 10.2 and 10.3, respectively, and are incorporated herein by reference.
Item 7.01 Regulation FD Disclosure.
On March 11, 2025, the Company issued a press release in connection with the announcement of Mr. Kim’s appointment as Chief Financial Officer and other changes to the Company’s executive leadership team, a copy of which is furnished herewith as Exhibit 99.2.
All of the information included in this Item 7.01 and the accompanying exhibit is being furnished and shall not be deemed to be “filed” for the purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section, and shall not be incorporated by reference in any filing under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filings, unless expressly incorporated by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits
Exhibit Number |
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Description |
10.1 |
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Offer Letter, dated March 6, 2025, by and between Thomas Kim and EWC Corporate, LLC. |
10.2 |
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10.3 |
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99.1 |
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99.2 |
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104 |
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Cover Page Interactive Data File (embedded within the Inline XBRL document) |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
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EUROPEAN WAX CENTER, INC. |
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Date: March 11, 2025 |
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By: |
/s/ GAVIN M. O'CONNOR |
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Name: Gavin M. O'Connor |
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Title: Chief Administrative Officer, General Counsel and Corporate Secretary |
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Exhibit 10.1

March 6, 2025
VIA EMAIL
Thomas Kim
Dear Thomas,
EWC Corporate, LLC and its affiliates (collectively, “EWC”, “we”, “us” or “our”), operate and support the European Wax Center franchise system. We are very pleased to offer you the position of Executive Vice President and Chief Financial Officer of EWC Corporate, LLC and European Wax Center, Inc. on the following terms and subject to the conditions outlined in this letter.
While you will initially be designated as an employee of EWC Corporate, LLC, you will provide services for the benefit of various EWC entities. From time to time, we may require you to submit reports to us to allow us to track work performed and amount of time spent on work for our affiliates. Please also understand that as a franchise system, we support franchise locations that are individually owned and operated businesses and therefore, while we do provide training and support, we do not control franchisees or their personnel.
Number of Options Exercise Price
310,000 Closing price of Company stock on Date of Grant
212,500 $9.00
212,500 $12.00
The RSUs shall vest equally in four (4) annual tranches from the Date of Grant, and the Options shall vest and become exercisable in full on the fourth (4th) anniversary of the Date of Grant, subject in each case to your continued employment or service with the Company through each such date (each such date, a “Vesting Date”). The RSUs and Options shall be granted pursuant to, and in accordance with, the terms and conditions of (i) the 2021 Omnibus Incentive Plan or the 2025 Inducement Plan and (ii) a grant agreement, which will govern the terms of such awards. We will provide you copies of each of these governing documents separately upon the authorization and approval of the Options and RSUs. You will not participate in the annual equity grant cycle for EWC associates generally in fiscal year 2025, but will participate in such annual equity grant cycle beginning in fiscal year 2026. All grants under the 2021 Omnibus Incentive Plan and/or the 2025 Inducement Plan are subject to the approval of the Board or its Compensation Committee.
You will be an eligible employee under our Change In Control and Severance Policy (the “Severance Policy”), which provides certain benefits upon separation of your employment without cause, for good reason, and under other circumstances. This information will be provided to you in a separate document. The position offered to you hereby is at the Executive Vice President level for purposes of benefits under the Severance Policy.
Upon your acceptance, subject to the completion of our pre-employment screening requirements, as applicable, we will confirm your actual start date. If you wish to accept this offer of employment, please sign below and return this offer letter to the undersigned at [email protected]. Unless otherwise withdrawn, this offer is open for you to accept until [DATE], 2025, at which time it will be deemed to be withdrawn. If you have any questions about the above details, please don’t hesitate to call me.
We look forward to having you join the European Wax Center team.
Sincerely,
EWC Corporate, LLC
By: |
/s/ Gavin O’Connor |
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Gavin O’Connor |
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Chief Administrative Officer, General Counsel and Corporate Secretary |
By signing below, I accept employment with EWC upon the terms and conditions set forth above and agree that I am not relying on any prior statements or representations not contained within this offer letter. I also represent, warrant and covenant to EWC that I have read this offer letter and the form of Confidentiality, Non-Interference and Proprietary Rights Agreement in their entirety, that I fully understand all of their terms and their significance, that I have signed voluntarily and of my own free will, and that I am not bound, nor will I become bound, by any covenant, contract, agreement or other obligation that conflicts with, or may or does prevent me in any manner from performing my duties while employed with EWC.
In accepting this offer of employment, I also certify my understanding that my employment with EWC will be on an at-will basis; that this letter is not a contract, express or implied; and that this letter does guarantee employment for any specific duration.
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Print Name: |
Thomas Kim |
Date: |
3/6/2025 |
Signature: |
/s/ Thomas Kim |
Exhibit 10.2

March 10, 2025
Ms. Stacie Shirley (“you”)
Re: Contract Services
Dear Stacie,
The purpose of this letter agreement is to memorialize our discussions regarding a short-term support engagement with EWC Ventures, LLC (“EWC”),1 pursuant to the terms and conditions which are documented in this letter agreement (also referred to as the “Contractor Agreement”).
Specifically, we are hereby agreeing that you will be generally available during the Contract Period to provide any reasonable transition services related to the CFO role (the “Contract Services”). By signing below, in consideration of the mutual covenants and agreements contained in this Contractor Agreement, the sufficiency of which is hereby conclusively acknowledged, you and we agree to the following terms and conditions:
Unless otherwise agreed by you and us, all Contract Services will be provided to EWC on a remote basis.
You will maintain the myewc.com e-mail that you have had during the term of your employment with EWC for purposes of this limited engagement, and you shall use only this issued myewc.com e-mail for all e-mail communication sent by or to you in connection with the Contract Services.
EWC Property:
1 EWC and its affiliated entities, as applicable are referred to in this letter agreement, individually and collectively, as applicable, as “EWC”, “we”, “our” and/or “us”).
Fees:
Travel/Expenses:
The Contract Period may be extended from time to time provided any such agreement shall be in writing signed by you and EWC (e-mail acceptable between you and primary point of contact).
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The terms and conditions of this Contractor Agreement shall also be deemed to be fully confidential and shall not hereafter be disclosed by you to any other person or entity, except: (i) as may be required by law; and (ii) that you may disclose the existence, terms, and conditions to your family members, attorney and/or accountant, and any governmental authority with a need to know, provided that you make the person to whom disclosure is made aware of the confidentiality provisions and such person agrees to keep the terms of this Contractor Agreement fully confidential. You acknowledge and agree that we may disclose Confidential Information as well as the terms of this Contractor Agreement, and any such disclosure shall not reduce your obligations hereunder.
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[Remainder of Page Intentionally Left Blank]
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Please confirm that this Contractor Agreement accurately sets forth our agreement by signing this Contractor Agreement in the space provided below and returning a copy of it to Aura De Biase by e-mail at [***]. Please understand that this Contractor Agreement will not be effective, and no offer or other agreement will be deemed or construed to have been created pursuant hereto, until such time as a copy of the fully signed Contractor Agreement has been returned to EWC.
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Sincerely, |
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EWC VENTURES, LLC |
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By: |
/s/ Gavin O’Connor |
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Gavin O’Connor, Chief Administrative officer, |
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General Counsel and Corporate secretary |
By signing below, I represent, warrant and covenant to EWC that I am not bound, nor will I become bound, by any contract, agreement, covenant or other obligation that conflicts with, or may or does prevent me in any manner from signing this Contractor Agreement or performing the Contract Services contemplated by this Contractor Agreement (including without limitation, with respect to non-competition or confidentiality for the benefit of any other person or entity), and I understand that EWC is relying on these representations, warranties and covenants in offering me this consulting engagement.
Agreed and Accepted: |
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/s/ Stacie Shirley |
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Stacie Shirley |
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3/10/25 |
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Date |
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6
Exhibit 10.3

March 10, 2025
Stacie Shirley
[***]
[***]
Via Electronic Mail: [***]
Dear Stacie:
As we have discussed, your employment with EWC Ventures, LLC (the “Company”), a subsidiary of European Wax Center, Inc. (“EWC”), will terminate, effective as of April 7, 2025, or such earlier date that may be mutually agreed by the parties (the “Separation Date”). The purpose of this letter (the “Agreement”) is to confirm the terms concerning your separation from employment, as follows:

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5

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If the terms of this Agreement are acceptable to you, please sign, date and return it to me within twenty-one (21) days of the date you receive it. You may revoke this Agreement at any time during the seven-day period immediately following the date of your signing by notifying me in writing of your revocation within that period. If you do not revoke this Agreement, then, on the eighth day following the date that you signed it, this Agreement shall take effect as a legally binding agreement between you and the Company on the basis set forth above. You agree that if there have been any changes to a prior version of this Agreement (material or immaterial), the 21-day consideration period will not be reset. The enclosed copy of this letter, which you should also sign and date, is for your records.
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Sincerely, |
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EWC Ventures, LLC |
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By: |
/s/ Gavin O’Connor |
Name: |
Gavin O’Connor |
Title: |
Chief Administrative Officer, General Counsel and Corporate Secretary |
Accepted and agreed: |
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Signature: |
/s/ Stacie Shirley |
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Date: |
3/10/25 |
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7
Exhibit 99.1
European Wax Center, Inc. Reports Fourth Quarter and Fiscal Year 2024 Results
Issues fiscal 2025 outlook
Fiscal Year 2024 versus 2023
Plano, TX, March 11, 2025- Today, European Wax Center, Inc. (NASDAQ: EWCZ), the leading franchisor and operator of out-of-home waxing services in the United States, reports financial results for the 13 and 52 weeks ended January 4, 2025 as compared to the 14 and 53 weeks ended January 6, 2024.
Chris Morris, Chairman and CEO of European Wax Center, Inc. stated, “We ended fiscal 2024 on a solid note, delivering fourth quarter results in line with our expectations thanks to the loyalty of our core guests and strong semiannual Wax Pass promotional period. In my first nine weeks as CEO, I have immersed myself in the business by engaging with our key stakeholders. We have a unique and powerful business model underpinned by talented associates and passionate franchisees who continue to voice their commitment to our long-term growth potential. As a result, I am even more optimistic about the future for European Wax Center.”
Mr. Morris continued, “As previously shared, we expect 2025 to be a transitional year for the brand. Based on our comprehensive network evaluation and the impact of recent pressure on four-wall profitability, we estimate that franchisees will open 10 to 12 centers and close 40 to 60 in fiscal 2025. I am still finalizing our long-term strategic plan, but we have already made substantial progress identifying key near-term priorities and moving with urgency to execute against them. I am confident that when we develop a robust, data-rich marketing engine to drive traffic, cultivate a more effective, service-based support infrastructure for franchisees, and implement a more sophisticated development approach focused on thoughtful, profitable expansion, we will deliver superior four-wall economics, reignite our growth and drive long-term value for franchisees, associates and shareholders.”
Results for the Fourth Quarter of Fiscal 2024 versus Fiscal 2023
Annual Results for Fiscal 2024 versus Fiscal 2023
Balance Sheet and Cash Flow
The Company ended the year with $49.7 million in cash and cash equivalents, $6.5 million in restricted cash, $390.0 million in borrowings outstanding under its senior secured notes and no outstanding borrowings under its revolving credit facility. Net cash provided by operating activities totaled $16.6 million during the quarter and $56.5 million in fiscal 2024.
Fiscal 2025 Financial Outlook
The Company provides the following financial outlook for fiscal year 2025:
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Fiscal 2025 Outlook |
System-Wide Sales |
$940 million to $960 million |
Total Revenue |
$210 million to $214 million |
Same-Store Sales |
0.0% to 2.0% |
Adjusted Net Income(1) |
$16 million to $18 million |
Adjusted EBITDA |
$69 million to $71 million |
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(1) Adjusted Net Income outlook assumes an effective tax rate of approximately 23% for fiscal 2025 computed by applying our estimated blended statutory tax rate and incorporating the effect of nondeductible and other rate impacting adjustments.
Fiscal 2025 Net New Center Outlook
The Company currently estimates that franchisees will open 10 to 12 new centers and close 40 to 60 centers, translating to 28 to 50 net center closings in fiscal 2025. The Company expects 6 to 7 net center closings during the first quarter. As of March 11, 2025, 2 centers have opened and 5 have closed in fiscal 2025.
See “Disclosure Regarding Non-GAAP Financial Measures” and the reconciliation tables that accompany this release for a discussion and reconciliation of certain non-GAAP financial measures included in this release.
Webcast and Conference Call Information
European Wax Center, Inc. will host a conference call to discuss fourth quarter and fiscal 2024 results today, March 11, 2025, at 8:00 a.m. ET/7:00 a.m. CT. To access the conference call dial-in information, analysts should click here to register online at least 15 minutes before the start of the call. All other participants are asked to access the earnings webcast via https://investors.waxcenter.com. A replay of the webcast will be available two hours after the call and archived on the same web page for one year.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 45 states, generated sales of $951 million in fiscal 2024. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include but are not limited to European Wax Center, Inc.’s strategy, outlook and growth prospects, its operational and financial outlook for fiscal 2025, expected center openings and closures, its capital allocation strategy, including the share repurchase program and its long-term targets and algorithm, including but not limited to statements under the headings “Fiscal 2025 Financial Outlook” and “Fiscal 2025 Net New Center Outlook” and statements by European Wax Center’s chief executive officer. Words including “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “likely,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “will,” or “would,” or, in each case, the negative thereof or other variations thereon or comparable terminology are intended to identify forward-looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking.
These forward-looking statements are based on current expectations and beliefs. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause the Company’s actual results, performance or achievements to be materially different results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to: the operational and financial results of its franchisees; the ability of its franchisees to enter new markets, select appropriate sites for new centers or open new centers; the effectiveness of the Company’s marketing and advertising programs and the active participation of franchisees in enhancing the value of its brand; the failure of its franchisees to participate in and comply with its agreements, business model and policies; the Company’s and its franchisees’ ability to attract and retain guests; the effect of social media on the Company’s reputation; the Company’s ability to compete with other industry participants and respond to market trends and changes in consumer preferences; the effect of the Company’s planned growth on its management, employees, information systems and internal controls; the Company’s ability to retain of effectively respond to a loss of key executives; a significant failure, interruptions or security breach of the Company’s computer systems or information technology; the Company and its franchisees’ ability to attract, train, and retain talented wax specialists and managers; changes in the availability or cost of labor; the Company’s ability to retain its franchisees and to maintain the quality of existing franchisees; failure of the Company’s franchisees to implement business development plans; the ability of the Company’s limited key suppliers, including international suppliers, and distribution centers to deliver its products; changes in supply costs and decreases in the Company’s product sourcing revenue; the Company’s ability to adequately protect its intellectual property; the Company’s substantial indebtedness; the impact of paying some of the Company’s pre-IPO owners for certain tax benefits it may claim; changes in general economic and business conditions; the Company’s and its franchisees’ ability to comply with existing and future health, employment and other governmental regulations; complaints or litigation that may adversely affect the Company’s business and reputation; the seasonality of the Company’s business resulting in fluctuations in its results of operations; the impact of global crises on the Company’s operations and financial performance; the impact of inflation and rising interest rates on the Company’s business; the Company’s access to sources of liquidity and capital to finance its continued operations and growth strategy and the other important factors discussed under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended January 6, 2024 filed with the Securities and Exchange Commission (the “SEC”), as such factors may be updated from time to time in its other filings with the SEC, accessible on the SEC’s website at www.sec.gov and Investors Relations section of the Company’s website at www.waxcenter.com.
These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any forward-looking statement that the Company makes in this press release speaks only as of the date of such statement. Except as required by law, the Company does not have any obligation to update or revise, or to publicly announce any update or revision to, any of the forward-looking statements, whether as a result of new information, future events or otherwise.
Disclosure Regarding Non-GAAP Financial Measures
In addition to the financial measures presented in this release in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”), the Company has included certain non-GAAP financial measures in this release, including Adjusted Total Revenue, Adjusted EBITDA, Adjusted EBITDA margin, Adjusted Net Income and Net Leverage Ratio. Management believes these non-GAAP financial measures are useful because they enable management, investors, and others to assess the operating performance of the Company.
We define Adjusted Total Revenue as total revenue excluding the impact of the 53rd week in our fiscal year. We believe that removing the impact of this additional week allows for better comparability between the periods such that each period presented contains the same number of weeks. We estimated the impact of the 53rd week using actual total revenue for the 53rd week.
We define EBITDA as net income (loss) before interest, taxes, depreciation and amortization. We believe that EBITDA, which eliminates the impact of certain expenses that we do not believe reflect our underlying business performance, provides useful information to investors to assess the performance of our business.
We define Adjusted EBITDA as net income (loss) before interest, taxes, depreciation and amortization, adjusted for the impact of certain additional non-cash and other items that we do not consider in our evaluation of ongoing performance of our core operations. These items include non-cash equity-based compensation expense, non-cash gains and losses on remeasurement of our tax receivable agreement liability, contractual cash interest on our tax receivable agreement liability, transaction costs and other one-time expenses and/or gains.
We define Adjusted EBITDA margin as Adjusted EBITDA divided by total revenue.
We define Adjusted Net Income (Loss) as net income (loss) adjusted for the impact of certain additional non-cash and other items that we do not consider in our evaluation of ongoing performance of our core operations. These items include non-cash equity-based compensation expense, debt extinguishment costs, non-cash gains and losses on remeasurement of our tax receivable agreement liability, contractual cash interest on our tax receivable agreement liability, transaction costs and other one-time expenses and/or gains.
We define Net Leverage Ratio as the total principal balance of our outstanding debt (“total debt”) less cash and cash equivalents, then divided by Adjusted EBITDA for the trailing twelve months.
Please refer to the reconciliations of non-GAAP financial measures to their GAAP equivalents located at the end of this release. This release includes forward-looking guidance for certain non-GAAP financial measures, including Adjusted EBITDA and Adjusted Net Income. These measures will differ from net income (loss), determined in accordance with GAAP, in ways similar to those described in the reconciliations at the end of this release. We are not able to provide, without unreasonable effort, guidance for net income (loss), determined in accordance with GAAP, or a reconciliation of guidance for Adjusted EBITDA and Adjusted Net Income (Loss) to the most directly comparable GAAP measure because the Company is not able to predict with reasonable certainty the amount or nature of all items that will be included in net income (loss).
Glossary of Terms for Our Key Business Metrics
System-Wide Sales. System-wide sales represent sales from same day services, retail sales and cash collected from wax passes for all centers in our network, including both franchisee-owned and corporate-owned centers. While we do not record franchised center sales as revenue, our royalty revenue is calculated based on a percentage of franchised center sales, which are 6.0% of sales, net of retail product sales, as defined in the franchise agreement. This measure allows us to better assess changes in our royalty revenue, our overall center performance, the health of our brand and the strength of our market position relative to competitors. Our system-wide sales growth is driven by net new center openings as well as increases in same-store sales.
Same-Store Sales. Same-store sales reflect the change in sales over a comparable 52-week period year over year from services performed and retail sales for the same-store base. We define the same-store base to include those centers open for at least 52 full weeks. If a center is closed for greater than six consecutive days, the center is deemed a closed center and is excluded from the calculation of same-store sales until it has been reopened for a continuous 52 full weeks. This measure highlights the performance of existing centers, while excluding the impact of new center openings and closures. We review same-store sales for corporate-owned centers as well as franchisee-owned centers. Same-store sales growth is driven by increases in the number of transactions and average transaction size.
EUROPEAN WAX CENTER, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands, except share and per share amounts)
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January 4, 2025 |
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January 6, 2024 |
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ASSETS |
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Current assets: |
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Cash and cash equivalents |
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$ |
49,725 |
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$ |
52,735 |
|
Restricted cash |
|
|
6,469 |
|
|
|
6,493 |
|
Accounts receivable, net |
|
|
7,283 |
|
|
|
9,250 |
|
Inventory, net |
|
|
19,070 |
|
|
|
20,767 |
|
Prepaid expenses and other current assets |
|
|
5,292 |
|
|
|
6,252 |
|
Total current assets |
|
|
87,839 |
|
|
|
95,497 |
|
Property and equipment, net |
|
|
2,313 |
|
|
|
2,284 |
|
Operating lease right-of-use assets |
|
|
3,313 |
|
|
|
4,012 |
|
Intangible assets, net |
|
|
432,160 |
|
|
|
451,495 |
|
Goodwill |
|
|
39,112 |
|
|
|
39,112 |
|
Deferred income taxes |
|
|
140,315 |
|
|
|
138,623 |
|
Other non-current assets |
|
|
2,015 |
|
|
|
3,094 |
|
Total assets |
|
$ |
707,067 |
|
|
$ |
734,117 |
|
LIABILITIES AND STOCKHOLDERS’ EQUITY |
|
|
|
|
|
|
||
Current liabilities: |
|
|
|
|
|
|
||
Accounts payable and accrued liabilities |
|
$ |
17,354 |
|
|
$ |
17,966 |
|
Long-term debt, current portion |
|
|
4,000 |
|
|
|
4,000 |
|
Tax receivable agreement liability, current portion |
|
|
9,353 |
|
|
|
9,363 |
|
Deferred revenue, current portion |
|
|
4,149 |
|
|
|
5,261 |
|
Operating lease liabilities, current portion |
|
|
1,255 |
|
|
|
1,232 |
|
Total current liabilities |
|
|
36,111 |
|
|
|
37,822 |
|
Long-term debt, net |
|
|
373,246 |
|
|
|
372,000 |
|
Tax receivable agreement liability, net of current portion |
|
|
194,917 |
|
|
|
197,273 |
|
Deferred revenue, net of current portion |
|
|
5,836 |
|
|
|
6,615 |
|
Operating lease liabilities, net of current portion |
|
|
2,318 |
|
|
|
3,158 |
|
Deferred tax liability |
|
|
738 |
|
|
|
— |
|
Other long-term liabilities |
|
|
2,309 |
|
|
|
2,246 |
|
Total liabilities |
|
|
615,475 |
|
|
|
619,114 |
|
Commitments and contingencies |
|
|
|
|
|
|
||
Stockholders’ equity: |
|
|
|
|
|
|
||
Preferred stock ($0.00001 par value, 100,000,000 shares authorized, none issued and outstanding as of January 4, 2025 and January 6, 2024, respectively) |
|
|
— |
|
|
|
— |
|
Class A common stock ($0.00001 par value, 600,000,000 shares authorized, 51,713,132 and 51,261,001 shares issued and 43,323,183 and 48,476,981 outstanding as of January 4, 2025 and January 6, 2024, respectively) |
|
|
— |
|
|
|
— |
|
Class B common stock ($0.00001 par value, 60,000,000 shares authorized, 12,005,172 and 12,278,876 shares issued and outstanding as of January 4, 2025 and January 6, 2024, respectively) |
|
|
— |
|
|
|
— |
|
Treasury stock, at cost, 8,389,949 and 2,784,020 shares of Class A common stock as of January 4, 2025 and January 6, 2024, respectively |
|
|
(80,148 |
) |
|
|
(40,000 |
) |
Additional paid-in capital |
|
|
244,611 |
|
|
|
232,902 |
|
Accumulated deficit |
|
|
(100,416 |
) |
|
|
(110,878 |
) |
Total stockholders’ equity attributable to European Wax Center, Inc. |
|
|
64,047 |
|
|
|
82,024 |
|
Noncontrolling interests |
|
|
27,545 |
|
|
|
32,979 |
|
Total stockholders’ equity |
|
|
91,592 |
|
|
|
115,003 |
|
Total liabilities and stockholders’ equity |
|
$ |
707,067 |
|
|
$ |
734,117 |
|
EUROPEAN WAX CENTER, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands)
|
|
For the Thirteen Weeks Ended |
|
|
For the Fourteen Weeks Ended |
|
|
For the Years Ended |
|
|||||||
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
||||
REVENUE |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Product sales |
|
$ |
26,348 |
|
|
$ |
31,812 |
|
|
$ |
121,453 |
|
|
$ |
125,269 |
|
Royalty fees |
|
|
12,780 |
|
|
|
13,509 |
|
|
|
53,094 |
|
|
|
53,352 |
|
Marketing fees |
|
|
7,330 |
|
|
|
7,626 |
|
|
|
30,171 |
|
|
|
29,994 |
|
Other revenue |
|
|
3,283 |
|
|
|
3,378 |
|
|
|
12,198 |
|
|
|
12,409 |
|
Total revenue |
|
|
49,741 |
|
|
|
56,325 |
|
|
|
216,916 |
|
|
|
221,024 |
|
OPERATING EXPENSES |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Cost of revenue |
|
|
12,762 |
|
|
|
15,559 |
|
|
|
57,313 |
|
|
|
62,637 |
|
Selling, general and administrative |
|
|
14,845 |
|
|
|
13,716 |
|
|
|
58,696 |
|
|
|
59,485 |
|
Advertising |
|
|
4,276 |
|
|
|
9,277 |
|
|
|
32,949 |
|
|
|
33,869 |
|
Depreciation and amortization |
|
|
5,033 |
|
|
|
5,116 |
|
|
|
20,279 |
|
|
|
20,548 |
|
(Gain) loss on disposal of assets and non-cancellable contracts |
|
|
— |
|
|
|
7 |
|
|
|
(2 |
) |
|
|
7 |
|
Gain on sale of centers |
|
|
— |
|
|
|
— |
|
|
|
(81 |
) |
|
|
— |
|
Total operating expenses |
|
|
36,916 |
|
|
|
43,675 |
|
|
|
169,154 |
|
|
|
176,546 |
|
Income from operations |
|
|
12,825 |
|
|
|
12,650 |
|
|
|
47,762 |
|
|
|
44,478 |
|
Interest expense, net |
|
|
6,449 |
|
|
|
6,591 |
|
|
|
25,492 |
|
|
|
26,686 |
|
Other (income) expense |
|
|
4,864 |
|
|
|
344 |
|
|
|
5,399 |
|
|
|
(412 |
) |
Income before income taxes |
|
|
1,512 |
|
|
|
5,715 |
|
|
|
16,871 |
|
|
|
18,204 |
|
Income tax (benefit) expense |
|
|
(1,561 |
) |
|
|
2,179 |
|
|
|
2,190 |
|
|
|
6,160 |
|
NET INCOME |
|
$ |
3,073 |
|
|
$ |
3,536 |
|
|
$ |
14,681 |
|
|
$ |
12,044 |
|
Less: net income attributable to noncontrolling interests |
|
|
1,105 |
|
|
|
1,106 |
|
|
|
4,219 |
|
|
|
3,340 |
|
NET INCOME ATTRIBUTABLE TO EUROPEAN WAX CENTER, INC. |
|
$ |
1,968 |
|
|
$ |
2,430 |
|
|
$ |
10,462 |
|
|
$ |
8,704 |
|
EUROPEAN WAX CENTER, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)
|
|
For the Years Ended |
|
|||||
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
||
Cash flows from operating activities: |
|
|
|
|
|
|
||
Net income |
|
$ |
14,681 |
|
|
$ |
12,044 |
|
Adjustments to reconcile net income to net cash provided by |
|
|
|
|
|
|
||
Depreciation and amortization |
|
|
20,279 |
|
|
|
20,548 |
|
Amortization of deferred financing costs |
|
|
5,590 |
|
|
|
5,417 |
|
Provision for inventory obsolescence |
|
|
259 |
|
|
|
(63 |
) |
Provision for bad debts |
|
|
570 |
|
|
|
129 |
|
Loss on disposal of property and equipment |
|
|
3 |
|
|
|
11 |
|
Gain on sale of centers |
|
|
(81 |
) |
|
|
— |
|
Deferred income taxes |
|
|
2,334 |
|
|
|
5,547 |
|
Remeasurement of tax receivable agreement liability |
|
|
5,399 |
|
|
|
(512 |
) |
Equity-based compensation |
|
|
5,150 |
|
|
|
10,988 |
|
Changes in assets and liabilities: |
|
|
|
|
|
|
||
Accounts receivable |
|
|
1,327 |
|
|
|
(2,701 |
) |
Inventory, net |
|
|
1,418 |
|
|
|
2,313 |
|
Prepaid expenses and other assets |
|
|
2,800 |
|
|
|
1,213 |
|
Accounts payable and accrued liabilities |
|
|
(417 |
) |
|
|
529 |
|
Deferred revenue |
|
|
(1,704 |
) |
|
|
891 |
|
Other long-term liabilities |
|
|
(1,102 |
) |
|
|
(752 |
) |
Net cash provided by operating activities |
|
|
56,506 |
|
|
|
55,602 |
|
Cash flows from investing activities: |
|
|
|
|
|
|
||
Purchases of property and equipment |
|
|
(521 |
) |
|
|
(785 |
) |
Cash received for sale of center |
|
|
135 |
|
|
|
— |
|
Net cash used in investing activities |
|
|
(386 |
) |
|
|
(785 |
) |
Cash flows from financing activities: |
|
|
|
|
|
|
||
Principal payments on long-term debt |
|
|
(4,000 |
) |
|
|
(4,000 |
) |
Distributions to EWC Ventures LLC members |
|
|
(4,313 |
) |
|
|
(3,398 |
) |
Repurchase of Class A common stock |
|
|
(40,148 |
) |
|
|
(29,920 |
) |
Taxes on vested restricted stock units paid by withholding shares |
|
|
(557 |
) |
|
|
(537 |
) |
Dividend equivalents to holders of EWC Ventures units |
|
|
(789 |
) |
|
|
(2,849 |
) |
Payments pursuant to tax receivable agreement |
|
|
(9,347 |
) |
|
|
(5,679 |
) |
Net cash used in financing activities |
|
|
(59,154 |
) |
|
|
(46,383 |
) |
Net (decrease) increase in cash, cash equivalents and restricted cash |
|
|
(3,034 |
) |
|
|
8,434 |
|
Cash, cash equivalents and restricted cash, beginning of period |
|
|
59,228 |
|
|
|
50,794 |
|
Cash, cash equivalents and restricted cash, end of period |
|
$ |
56,194 |
|
|
$ |
59,228 |
|
Supplemental cash flow information: |
|
|
|
|
|
|
||
Cash paid for interest |
|
$ |
21,894 |
|
|
$ |
22,244 |
|
Cash paid for income taxes |
|
$ |
498 |
|
|
$ |
860 |
|
Non-cash investing activities: |
|
|
|
|
|
|
||
Property purchases included in accounts payable and accrued liabilities |
|
$ |
593 |
|
|
$ |
— |
|
Property purchases included in additional paid-in capital |
|
$ |
116 |
|
|
$ |
— |
|
Right-of-use assets obtained in exchange for operating lease obligations |
|
$ |
592 |
|
|
$ |
368 |
|
Reconciliation of Total Revenue to Adjusted Total Revenue:
|
|
For the Thirteen Weeks Ended |
|
|
For the Fourteen Weeks Ended |
|
|
For the Years Ended |
|
|||||||
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
||||
(in thousands) |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Total revenue |
|
$ |
49,741 |
|
|
$ |
56,325 |
|
|
$ |
216,916 |
|
|
$ |
221,024 |
|
Impact of additional week in fiscal period |
|
|
— |
|
|
|
(4,191 |
) |
|
|
— |
|
|
|
(4,191 |
) |
Adjusted Total Revenue |
|
$ |
49,741 |
|
|
$ |
52,134 |
|
|
$ |
216,916 |
|
|
$ |
216,833 |
|
Reconciliation of Net Income to Adjusted Net Income:
|
|
For the Thirteen Weeks Ended |
|
|
For the Fourteen Weeks Ended |
|
|
For the Years Ended |
|
|||||||
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
||||
(in thousands) |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Net income |
|
$ |
3,073 |
|
|
$ |
3,536 |
|
|
$ |
14,681 |
|
|
$ |
12,044 |
|
Share-based compensation(1) |
|
|
945 |
|
|
|
1,499 |
|
|
|
5,150 |
|
|
|
10,988 |
|
Remeasurement of tax receivable agreement liability (2) |
|
|
4,864 |
|
|
|
344 |
|
|
|
5,399 |
|
|
|
(412 |
) |
Gain on sale of center (3) |
|
|
— |
|
|
|
— |
|
|
|
(81 |
) |
|
|
— |
|
Gain from legal judgment proceeds (4) |
|
|
15 |
|
|
|
— |
|
|
|
(724 |
) |
|
|
— |
|
Executive severance(5) |
|
|
— |
|
|
|
— |
|
|
|
1,548 |
|
|
|
— |
|
Reorganization costs (6) |
|
|
140 |
|
|
|
— |
|
|
|
630 |
|
|
|
— |
|
Terminated debt offering costs(7) |
|
|
(3 |
) |
|
|
— |
|
|
|
941 |
|
|
|
— |
|
Tax effect of adjustments to net income (8) |
|
|
(916 |
) |
|
|
546 |
|
|
|
(1,930 |
) |
|
|
(389 |
) |
Adjusted Net Income |
|
$ |
8,118 |
|
|
$ |
5,925 |
|
|
$ |
25,614 |
|
|
$ |
22,231 |
|
(1) Represents non-cash equity-based compensation expense.
(2) Represents non-cash adjustments related to the remeasurement of our tax receivable agreement liability.
(3) Represents gain on the sale of a corporate-owned center.
(4) Represents the collection of cash proceeds from a legal judgment.
(5) Represents cash severance paid or payable to our former chief executive and commercial officers.
(6) Represents employee cash severance paid or payable to employees and costs related to the Company's return-to-office mandate such as retention bonuses, relocation assistance and preparation of the Company's corporate office.
(7) Represents costs related to a debt offering the Company was previously evaluating and subsequently decided to terminate.
(8) Represents the income tax impact of non-GAAP adjustments computed by applying our estimated blended statutory tax rate to our share of the identified items and incorporating the effect of nondeductible and other rate impacting adjustments.
Reconciliation of Net Income to EBITDA and Adjusted EBITDA:
|
|
For the Thirteen Weeks Ended |
|
|
For the Fourteen Weeks Ended |
|
|
For the Years Ended |
|
|||||||
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
|
January 4, 2025 |
|
|
January 6, 2024 |
|
||||
(in thousands) |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Net income |
|
$ |
3,073 |
|
|
$ |
3,536 |
|
|
$ |
14,681 |
|
|
$ |
12,044 |
|
Interest expense, net |
|
|
6,449 |
|
|
|
6,591 |
|
|
|
25,492 |
|
|
|
26,686 |
|
Income tax (benefit) expense |
|
|
(1,561 |
) |
|
|
2,179 |
|
|
|
2,190 |
|
|
|
6,160 |
|
Depreciation and amortization |
|
|
5,033 |
|
|
|
5,116 |
|
|
|
20,279 |
|
|
|
20,548 |
|
EBITDA |
|
$ |
12,994 |
|
|
$ |
17,422 |
|
|
$ |
62,642 |
|
|
$ |
65,438 |
|
Share-based compensation(1) |
|
|
945 |
|
|
|
1,499 |
|
|
|
5,150 |
|
|
|
10,988 |
|
Remeasurement of tax receivable agreement liability (2) |
|
|
4,864 |
|
|
|
344 |
|
|
|
5,399 |
|
|
|
(412 |
) |
Gain on sale of center (3) |
|
|
— |
|
|
|
— |
|
|
|
(81 |
) |
|
|
— |
|
Gain from legal judgment proceeds (4) |
|
|
15 |
|
|
|
— |
|
|
|
(724 |
) |
|
|
— |
|
Executive severance(5) |
|
|
— |
|
|
|
— |
|
|
|
1,548 |
|
|
|
— |
|
Reorganization costs (6) |
|
|
140 |
|
|
|
— |
|
|
|
630 |
|
|
|
— |
|
Terminated debt offering costs(7) |
|
|
(3 |
) |
|
|
— |
|
|
|
941 |
|
|
|
— |
|
Adjusted EBITDA |
|
$ |
18,955 |
|
|
$ |
19,265 |
|
|
$ |
75,505 |
|
|
$ |
76,014 |
|
Net income margin |
|
|
6.2 |
% |
|
|
6.3 |
% |
|
|
6.8 |
% |
|
|
5.4 |
% |
Adjusted EBITDA margin |
|
|
38.1 |
% |
|
|
34.2 |
% |
|
|
34.8 |
% |
|
|
34.4 |
% |
(1) Represents non-cash equity-based compensation expense.
(2) Represents non-cash adjustments related to the remeasurement of our tax receivable agreement liability.
(3) Represents gain on the sale of a corporate-owned center.
(4) Represents the collection of cash proceeds from a legal judgment.
(5) Represents cash severance paid or payable to our former chief executive and commercial officers.
(6) Represents employee cash severance paid or payable to employees and costs related to the Company's return-to-office mandate such as retention bonuses, relocation assistance and preparation of the Company's corporate office.
(7) Represents costs related to a debt offering the Company was previously evaluating and subsequently decided to terminate.
Reconciliation of Total Debt to Net Leverage Ratio:
|
|
For the Years Ended |
|
|
||||||
|
|
January 4, 2025 |
|
|
|
January 6, 2024 |
|
|
||
(in thousands) |
|
|
|
|
|
|
|
|
||
Total debt |
|
$ |
390,000 |
|
|
|
$ |
394,000 |
|
|
Less: Cash and cash equivalents |
|
|
(49,725 |
) |
|
|
|
(52,735 |
) |
|
Net Debt |
|
$ |
340,275 |
|
|
|
$ |
341,265 |
|
|
Adjusted EBITDA |
|
|
75,505 |
|
|
|
|
76,014 |
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Net Leverage Ratio |
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4.5 |
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4.5 |
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x |
Investor Contact
European Wax Center, Inc.
Bethany Johns
469-270-6888
Media Contact
Zeno Group
Sophia Tortorella
312-752-6851
Exhibit 99.2
European Wax Center, Inc. Announces Chief Financial Officer Transition
Seasoned financial executive with high-growth franchise experience Thomas Kim appointed CFO
Current CFO Stacie Shirley to depart the Company; will remain as a strategic advisor through April 30, 2025
Company also strengthens executive leadership team with the appointments of Katie Mullen as Chief Commercial Officer and Chris Andrews as Chief Information and Digital Officer
PLANO, Texas, March 11, 2025 – European Wax Center, Inc. (NASDAQ: EWCZ) (the “Company” or “European Wax Center”), the leading franchisor and operator of out-of-home waxing services in the United States, today announced that Thomas “Tom” Kim has been appointed Chief Financial Officer (CFO), effective April 7, 2025 or such earlier date as may be agreed with the Company. He will succeed Stacie Shirley, who will depart from the CFO role when Mr. Kim joins the Company. To ensure a smooth transition, Ms. Shirley will remain with the Company as a strategic advisor through April 30, 2025.
Mr. Kim brings over a decade of executive-level finance, corporate development and business strategy experience across high-growth consumer, technology and franchise brands. He most recently served as CFO at Brinks Home, where he helped the company increase recurring revenues, return to strong customer retention levels, and achieve higher profitability and cash flows. Prior to Brinks Home, he served as CFO at Smoothie King, where he played a pivotal role in transforming one of the most recognized global franchisors in the health and wellness industry. Mr. Kim will report to European Wax Center’s CEO Chris Morris and work alongside the executive team to execute the Company’s strategy to return the business to long-term, sustainable growth.
“We are thrilled to welcome Tom to the European Wax Center team. He is a proven Chief Financial Officer with a wealth of franchise and financial transformation experience that will be instrumental in strengthening our financial foundation as we work to reignite long-term growth,” said Mr. Morris. “I would also like to thank Stacie for her contributions to European Wax Center as well as her commitment to ensuring a smooth transition. She has been an invaluable resource during my onboarding, and I wish her continued success in all her endeavors.”
“Stacie has played a vital role in supporting the Company through several key milestones and strategic initiatives that have built the foundation for our path forward,” said Board Member David Berg. “On behalf of the Board, I would like to thank Stacie for her leadership and unwavering commitment to European Wax Center over the last two years.”
“It’s been a pleasure to serve as European Wax Center’s CFO, and I am confident that Tom has the right skill set and experience to work alongside Chris to execute our priorities and unlock value for our stakeholders,” said Ms. Shirley. “His leadership will be instrumental in driving the next phase of growth, and I look forward to working with him to support a smooth transition.”
Additional Appointments to Further Strengthen Executive Team
The Company also announced that Katie Mullen has been appointed Chief Commercial Officer, effective March 5, 2025. Ms. Mullen will lead European Wax Center’s marketing transformation, data insights and guest acquisition efforts. Ms. Mullen has nearly two decades of consumer, retail and leadership experience, having served as Chief Customer Officer at JCPenney and Chief Digital Officer at Neiman Marcus Group.
Additionally, Chris Andrews will join the Company as Chief Information and Digital Officer, effective March 31, 2025. In this newly created role, Mr. Andrews will lead European Wax Center’s digital transformation, working closely with Ms. Mullen. He brings over two decades of experience leading technology and data functions, including at franchise and growth companies, and most recently served as Chief Information
Officer at Unleashed Brands, a leading youth enrichment growth-focused platform and franchisor of category-leading brands.
“We are also excited to be bolstering our leadership team and further strengthening our capabilities with the additions of Katie and Chris, who together will drive our marketing and digital transformations,” said Mr. Morris. “We are building a deep bench of seasoned executives with the expertise and experience needed to capitalize on our opportunities and return our business to sustainable, long-term growth.”
About Thomas Kim
Mr. Kim most recently served as Executive Vice President and Chief Financial Officer at Brinks Home, one of North America's leading home security and alarm monitoring companies. Prior to joining Brinks Home, Mr. Kim was the Chief Financial Officer of Smoothie King, where he led all corporate development, strategy, IT, business intelligence, financial, accounting, and supply chain operations for the company. Mr. Kim has over 20 years of financial expertise, with a long history of guiding organizations through financial transformations, optimizing processes, and driving profitability. He holds a Master of Business Administration degree from Harvard Business School and a bachelor’s degree from the United States Military Academy at West Point.
About Katie Mullen
Katie Mullen most recently served as Chief Customer Officer at JCPenney, where she oversaw e-commerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Her role focused on driving strategies to transform customer engagement and accelerate company growth. Prior to her time at JCPenney, Ms. Mullen served as the Chief Digital Officer at Neiman Marcus Group. She led the neimanmarcus.com business and oversaw the performance marketing team responsible for product and category management, site merchandising, analytics, data science, promotions, drop-ship buying, e-commerce operations, establishing new sales channels and more. Ms. Mullen holds a Master of Business Administration degree from the University of Pennsylvania and a bachelor’s degree from Princeton University.
About Chris Andrews
Chris Andrews most recently served as Chief Information Officer at Unleashed Brands, the largest Youth Enrichment Platform providing safe, fun and enriching environments to help kids learn, play and grow. Prior to joining Unleashed Brands, Mr. Andrews was the Chief Information Officer of Smoothie King, where he led IT capabilities across the organization. Mr. Andrews has over 30 years of experience working in information technology, 20 years of which were spent managing and directing IT operations, infrastructure and strategic technology initiatives for leading companies in the restaurant, health and consulting industries. He holds a Master of Professional Accounting from the University of Texas at Arlington and a bachelor's degree from Texas Wesleyan University.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 45 states, generated sales of $955 million in fiscal 2023. For more information, including how to receive your first wax free, please visit: https://waxcenter.com.
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Forward Looking Statements
This press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include but are not limited to European Wax Center, Inc.’s strategy, outlook and growth prospects. Words including “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “will,” or “would,” or, in each case, the negative thereof or other variations thereon or comparable terminology are intended to identify forward-looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking.
These forward-looking statements are based on current expectations and beliefs. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause the Company’s actual results, performance or achievements to be materially different results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to: the operational and financial results of its franchisees; the ability of its franchisees to enter new markets, select appropriate sites for new centers or open new centers; the effectiveness of the Company’s marketing and advertising programs and the active participation of franchisees in enhancing the value of its brand; the failure of its franchisees to participate in and comply with its agreements, business model and policies; the Company’s and its franchisees’ ability to attract and retain guests; the effect of social media on the Company’s reputation; the Company’s ability to compete with other industry participants and respond to market trends and changes in consumer preferences; the effect of the Company’s planned growth on its management, employees, information systems and internal controls; the Company’s ability to retain of effectively respond to a loss of key executives; a significant failure, interruptions or security breach of the Company’s computer systems or information technology; the Company and its franchisees’ ability to attract, train, and retain talented wax specialists and managers; changes in the availability or cost of labor; the Company’s ability to retain its franchisees and to maintain the quality of existing franchisees; failure of the Company’s franchisees to implement business development plans; the ability of the Company’s limited key suppliers, including international suppliers, and distribution centers to deliver its products; changes in supply costs and decreases in the Company’s product sourcing revenue; the Company’s ability to adequately protect its intellectual property; the Company’s substantial indebtedness; the impact of paying some of the Company’s pre-IPO owners for certain tax benefits it may claim; changes in general economic and business conditions; the Company’s and its franchisees’ ability to comply with existing and future health, employment and other governmental regulations; complaints or litigation that may adversely affect the Company’s business and reputation; the seasonality of the Company’s business resulting in fluctuations in its results of operations; the impact of global crises on the Company’s operations and financial performance; the impact of inflation and rising interest rates on the Company’s business; the Company’s access to sources of liquidity and capital to finance its continued operations and growth strategy and the other important factors discussed under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended January 6, 2024 and the Company’s Quarterly Report on Form 10-Q for the period ended October 5, 2024, each filed with the Securities and Exchange Commission (the “SEC”), as such factors may be updated from time to time in its other filings with the SEC, accessible on the SEC’s website at www.sec.gov and Investors Relations section of the Company’s website at www.waxcenter.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any forward-looking statement that the Company makes in this press release speaks only as of the date of such statement. Except as required by law, the Company does not have any obligation to update or revise, or to publicly announce any update or revision to, any of the forward-looking statements, whether as a result of new information, future events or otherwise.
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Investor Contact
European Wax Center, Inc.
Bethany Johns
469-270-6888
Media Contact
Edelman Smithfield
Josh Hochberg & Ashna Vasa
Zeno Group
Sophia Tortorella
312-752-6851
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