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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): February 22, 2023
FAT Brands Inc.
(Exact name of Registrant as Specified in Its Charter)
Delaware001-3825082-1302696
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
9720 Wilshire Blvd., Suite 500
Beverly Hills, CA
(Address of Principal Executive Offices)
90212
(Zip Code)
Registrant’s Telephone Number, Including Area Code: (310) 319-1850
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instructions A.2. below):
oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A Common Stock, par value $0.0001 per shareFATThe Nasdaq Stock Market LLC
Class B Common Stock, par value $0.0001 per shareFATBBThe Nasdaq Stock Market LLC
Series B Cumulative Preferred Stock, par value $0.0001 per shareFATBPThe Nasdaq Stock Market LLC
Warrants to purchase Class A Common StockFATBWThe Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company



If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.




Item 2.02 Results of Operations and Financial Condition.
On February 22, 2023, FAT Brands Inc. (the “Company”) issued a press release announcing its financial results for the thirteen- week and fifty-two week periods ended December 25, 2022. A copy of the press release is furnished as Exhibit 99.1 hereto and incorporated herein by reference.
The Company also hosted a conference call on February 22, 2023 in which the financial results were discussed. A replay is available until Wednesday, March 1, 2023 and can be accessed by dialing 1-844-512-2921 from the U.S. or 1-412-317-6671 internationally. The passcode is 13735781.
The webcast is available at www.fatbrands.com under the “Investors” section.
Item 7.01 Regulation FD Disclosure.
On February 22, 2023, the Company provided supplemental financial information to be used in its earnings presentation for the thirteen-week and fifty-two week periods ended December 25, 2022 on its website at https://ir.fatbrands.com/events-and-presentations/default.aspx. A copy of the earning supplement is furnished as Exhibit 99.2 hereto and is incorporated herein by reference.
In accordance with General Instruction B.2 of Form 8-K, the information in this Item 2.02 and 7.01, including Exhibit 99.1 and Exhibit 99.2, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section. Such information may be incorporated by reference in another filing under the Securities and Exchange Act of 1934 or the Securities Act of 1933 only if, and to the extent that, such subsequent filing specifically references such information.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
Exhibit
Number
Description
99.1
99.2
104Cover Page Interactive Data File (embedded within the Inline XBRL document)
    



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
FAT Brands Inc.
Date: February 22, 2023/s/ Kenneth J. Kuick
Kenneth J. Kuick
Chief Financial Officer

Exhibit 99.1
FAT BRANDS INC. REPORTS FOURTH QUARTER AND FULL YEAR 2022 FINANCIAL RESULTS
Conference call and webcast today at 5:00 p.m. ET
LOS ANGELES (February 22, 2023) – FAT (Fresh. Authentic. Tasty.) Brands Inc. (NASDAQ: FAT) (“FAT Brands” or the “Company”) today reported fourth quarter and full year 2022 financial results for the fiscal year ended December 25, 2022.
Andy Wiederhorn, President and CEO of FAT Brands, commented, “The fourth quarter marked yet another strong performance for FAT Brands, as evidenced by our robust unit development and profitable revenue growth. After a very active acquisition strategy in 2021, I am particularly pleased with the momentum of our organic growth strategy during 2022.”

“With over 140 store openings during 2022, we achieved a new milestone for FAT Brands, including 44 that opened in the fourth quarter. We plan to continue this robust unit growth with between 150 and 175 units slated to open in 2023. We are seeing strong new franchisee activity as well as continued demand from existing franchise partners to develop other brands within our portfolio, which is very encouraging as we look beyond our current unit development pipeline of over 1,000 locations representing 60% EBITDA growth over the next several years.”

“We are extremely impressed with how our 2021 acquisitions have seamlessly fit into our portfolio and the demand we are experiencing for them from our franchisee base. In addition to our organic growth momentum, we will lean into the expansion of our high-growth brands, particularly our sports lodge category, and continue to expand our factory business.”

“We also continue to work on reducing our cost of capital and are pursuing strategies to significantly reduce our leverage ratio over the next 24 to 36 months.”

Fiscal Fourth Quarter 2022 Highlights
Total revenue improved 39.9% to $103.8 million compared to $74.2 million in the fourth quarter of 2021
System-wide sales growth of 22.1% in the fourth quarter of 2022 compared to the prior year quarter
Year-to-date system-wide same-store sales growth of 2.7% in the fourth quarter of 2022 compared to the prior year
44 new store openings during the fourth quarter of 2022 and over 140 openings during the year
Net loss of $70.8 million, or $4.29 per diluted share, compared to $19.6 million, or $1.38 per diluted share, in the fourth quarter of 2021
Adjusted EBITDA(1) of $19.6 million compared to $10.4 million in the fourth quarter of 2021
Adjusted net loss(1) of $43.0 million, or $2.60 per diluted share, compared to $16.5 million, or $1.16 per diluted share, in the fourth quarter of 2021
Fiscal Year 2022 Highlights
Total revenue increased 242.5% to $407.2 million compared to $118.9 million in 2021
System-wide sales growth of 108.0% compared to 2021
Year-to-date system-wide same-store sales growth of 6.0% in 2022 compared to 2021
Over 140 new store openings during 2022


Net loss of $126.2 million, or $7.66 per diluted share, compared to $31.6 million, or $2.15 per diluted share, in 2021
Adjusted EBITDA(1) of $88.8 million compared to $21.1 million 2021
Adjusted net loss(1) of $80.9 million, or $4.91 per diluted share, compared to $20.6 million, or $1.41 per diluted share, in 2021

(1)EBITDA, Adjusted EBITDA and adjusted net loss are non-GAAP measures defined below, under “Non-GAAP Measures”. Reconciliation of GAAP net loss to EBITDA, adjusted EBITDA and adjusted net loss are included in the accompanying financial tables.

Summary of Fourth Quarter 2022 Financial Results
Total revenue increased $29.6 million, or 39.9%, in the fourth quarter of 2022, to $103.8 million compared to $74.2 million in the same period of 2021. The increase reflects revenue from the acquisition Twin Peaks in October 2021, the acquisitions of Fazoli's and Native in December 2021 (collectively, the "2021 Acquisitions") and the continuing recovery from the negative effects of the COVID-19 pandemic on royalties from restaurant sales.
Costs and expenses increased $59.5 million, or 77.3%, in the fourth quarter of 2022 to $136.4 million compared to $77.0 million in the same period in the prior year, primarily due to the 2021 Acquisitions.
General and administrative expense increased $17.6 million, or 81.4%, in the fourth quarter of 2022 compared to the same period in the prior year, primarily due to the 2021 Acquisitions, increased compensation costs, professional fees related to pending litigation and government investigations, and travel, reflecting the significant expansion of the organization.
Cost of restaurant and factory revenues totaled $61.7 million in the fourth quarter of 2022 and was related to the operations of the company-owned restaurant locations and our dough factory associated with the 2021 Acquisitions.
Depreciation and amortization increased $1.6 million, or 30.6% in the fourth quarter of 2022 compared to the same period in the prior year, primarily due to depreciation of company-owned restaurant property and equipment and amortizing intangible assets related to the 2021 Acquisitions.
Refranchising losses in the fourth quarter of 2022 were $3.1 million and were comprised of restaurant costs and expenses, net of food sales. Refranchising losses in the fourth quarter of 2021 were $1.0 million and were comprised of $2.1 million restaurant operating costs, net of food sales, partially offset by $1.1 million in net gains related to refranchised restaurants.
Advertising expenses increased $1.6 million in the fourth quarter of 2022 compared to the prior year period. These expenses vary in relation to advertising revenues and reflect advertising expenses related to the 2021 Acquisitions and the increase in customer activity as the recovery from COVID continues.
Total other expense, net for the fourth quarters of 2022 and 2021 was $24.2 million and $17.1 million, respectively, primarily comprised of net interest expense of $25.6 million and $16.4 million, respectively.
Adjusted net loss was $43.0 million, or $2.60 per diluted share, in the fourth quarter of 2022 compared to $16.5 million, or $1.16 per diluted share, in the fourth quarter of 2021.
Key Financial Definitions
New store openings - The number of new store openings reflects the number of stores opened during a particular reporting period. The total number of new stores per reporting period and the timing of stores openings has, and will continue to have, an impact on our results.
Same-store sales growth - Same-store sales growth reflects the change in year-over-year sales for the comparable store base, which we define as the number of stores open and in the FAT Brands system for at least one full fiscal year. For stores that were temporarily closed, sales in the current and prior period are adjusted accordingly. Given our focused marketing efforts and public excitement surrounding each opening, new stores often experience an initial start-up period with considerably higher than average sales volumes, which subsequently decrease to stabilized levels after three to six months. Additionally, when we acquire a brand, it may take several months to integrate fully each location of said brand into the FAT Brands platform. Thus, we do not include stores in the comparable base until they have been open and in the FAT Brands system for at least one full fiscal year. For 2022, the comparable store base does not include concepts acquired during the fourth quarter of 2021.


System-wide sales growth - System wide sales growth reflects the percentage change in sales in any given fiscal period compared to the prior fiscal period for all stores in that brand only when the brand is owned by FAT Brands. Because of acquisitions, new store openings and store closures, the stores open throughout both fiscal periods being compared may be different from period to period.
Conference Call and Webcast
FAT Brands will host a conference call and webcast to discuss its fiscal fourth quarter 2022 financial results today at 5:00 PM ET. Hosting the conference call and webcast will be Andy Wiederhorn, President and Chief Executive Officer, and Ken Kuick, Chief Financial Officer.
The conference call can be accessed live over the phone by dialing 1-877-704-4453 from the U.S. or 1-201-389-0920 internationally. A replay will be available after the call until Wednesday, March 1, 2023, and can be accessed by dialing 1-844-512-2921 from the U.S. or 1-412-317-6671 internationally. The passcode is 13735781. The webcast will be available at www.fatbrands.com under the “Investors” section and will be archived on the site shortly after the call has concluded.
About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses and franchises and owns approximately 2,300 units worldwide. For more information, please visit www.fatbrands.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the future financial and operating results of the Company, estimates of future EBITDA, the timing and performance of new store openings, future reductions in cost of capital and leverage ratio, our ability to conduct future accretive acquisitions, our pipeline of new store locations, and the recovery of our business from the COVID-19 pandemic. Forward-looking statements generally use words such as “expect,” “foresee,” “anticipate,” “believe,” “project,” “should,” “estimate,” “will,” “plans,” “forecast,” and similar expressions, and reflect our expectations concerning the future. Forward-looking statements are subject to significant business, economic and competitive risks, uncertainties and contingencies, many of which are difficult to predict and beyond our control, which could cause our actual results to differ materially from the results expressed or implied in such forward-looking statements. We refer you to the documents that we file from time to time with the Securities and Exchange Commission, such as our reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other risks and uncertainties that could cause our actual results to differ materially from our current expectations and from the forward-looking statements contained in this press release. We undertake no obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of this press release.
Non-GAAP Measures (Unaudited)
This press release includes the non-GAAP financial measures of EBITDA, adjusted EBITDA and adjusted net loss.
EBITDA is defined as earnings before interest, taxes, and depreciation and amortization. We use the term EBITDA, as opposed to income from operations, as it is widely used by analysts, investors, and other interested parties to evaluate companies in our industry. We believe that EBITDA is an appropriate measure of operating performance because it eliminates the impact of expenses that do not relate to business performance. EBITDA is not a measure of our financial performance or liquidity that is determined in accordance with generally accepted accounting principles (“GAAP”), and should not be considered as an alternative to net income (loss) as a measure of financial performance or cash flows from operations as measures of liquidity, or any other performance measure derived in accordance with GAAP.
Adjusted EBITDA is defined as EBITDA (as defined above), excluding expenses related to acquisitions, refranchising gain or losses, impairment charges, and certain non-recurring or non-cash items that the Company does not believe directly reflect its core operations and may not be indicative of the Company’s recurring business operations.


Adjusted net loss is a supplemental measure of financial performance that is not required by or presented in accordance with GAAP. Adjusted net loss is defined as net loss plus the impact of adjustments and the tax effects of such adjustments. Adjusted net loss is presented because we believe it helps convey supplemental information to investors regarding our performance, excluding the impact of special items that affect the comparability of results in past quarters to expected results in future quarters. Adjusted net loss as presented may not be comparable to other similarly titled measures of other companies, and our presentation of adjusted net loss should not be construed as an inference that our future results will be unaffected by excluded or unusual items. Our management uses this non-GAAP financial measure to analyze changes in our underlying business from quarter to quarter based on comparable financial results.
Reconciliations of net loss presented in accordance with GAAP to EBITDA, adjusted EBITDA and adjusted net loss are set forth in the tables below.
Investor Relations:
ICR
Michelle Michalski
[email protected]
646-277-1224
Media Relations:
Erin Mandzik
[email protected]
860-212-6509


FAT Brands Inc. Consolidated Statements of Operations

Thirteen Weeks EndedFifty-Two Weeks Ended
(In thousands)December 25, 2022December 26, 2021December 25, 2022December 26, 2021
Revenue
Royalties$22,525 $17,858 $87,921 $42,658 
Restaurant sales61,528 37,451 241,001 41,563 
Advertising fees9,589 8,685 37,997 16,728 
Factory revenues8,916 7,990 33,504 13,470 
Franchise fees943 1,914 3,706 4,023 
Management fees and other income313 291 3,095 439 
Total revenue103,814 74,189 407,224 118,881 
Costs and expenses
General and administrative expense39,125 21,563 113,313 41,775 
Cost of restaurant and factory revenues61,726 36,865 221,627 44,242 
Depreciation and amortization6,939 5,313 27,015 8,474 
Impairment of goodwill and other intangible assets14,000 1,037 14,000 1,037 
Refranchising loss3,055 992 4,178 314 
Acquisition costs— 1,257 383 4,242 
Advertising fees11,574 9,930 44,612 17,973 
Total costs and expenses136,419 76,957 425,128 118,057 
Income from operations(32,605)(2,768)(17,904)824 
Other (expense) income, net
Interest expense(20,947)(14,925)(78,477)(26,864)
Interest expense related to preferred shares(4,691)(1,468)(16,372)(2,193)
Net loss on extinguishment of debt— (1,219)— (7,637)
Other income, net1,456 543 5,375 750 
Total other expense, net(24,182)(17,069)(89,474)(35,944)
Loss before income tax(56,787)(19,837)(107,378)(35,120)
Income tax provision (benefit)14,021 (234)18,810 (3,537)
Net loss$(70,808)$(19,603)$(126,188)$(31,583)
Basic and diluted loss per common share$(4.29)$(1.38)$(7.66)$(2.15)
Basic and diluted weighted average shares outstanding16,530,934 14,203,887 16,476,090 14,656,880 
Cash dividends declared per common share$0.14 $0.13 $0.54 $0.52 







FAT Brands Inc. Consolidated EBITDA and Adjusted EBITDA Reconciliation
Thirteen Weeks EndedFifty-Two Weeks Ended
(In thousands)December 25, 2022December 26, 2021December 25, 2022December 26, 2021
Net loss$(70,808)$(19,603)$(126,188)$(31,583)
Interest expense, net25,638 16,393 94,849 29,057 
Income tax provision (benefit)14,021 (234)18,810 (3,537)
Depreciation and amortization6,939 5,313 27,015 8,474 
EBITDA(24,210)1,869 14,486 2,411 
Bad debt expense17,793 1,340 23,736 1,565 
Share-based compensation expenses1,584 1,154 7,665 1,642 
Non-cash lease expenses808 201 2,478 640 
Acquisition costs— 974 383 4,242 
Refranchising loss3,055 992 4,178 314 
Litigation costs4,788 394 18,958 394 
Severance— — 526 — 
Net loss related to advertising fund deficit1,038 1,245 1,041 1,245 
Net loss on extinguishment of debt— 1,219 — 7,637 
Impairment losses14,454 1,037 14,454 1,037 
Pre-opening expenses298 — 900 — 
Adjusted EBITDA$19,608 $10,425 $88,805 $21,127 




FAT Brands Inc. Adjusted Net Loss Reconciliation
Thirteen Weeks EndedFifty-Two Weeks Ended
(In thousands, except share and per share data)December 25, 2022December 26, 2021December 25, 2022December 26, 2021
Net loss$(70,808)$(19,603)$(126,188)$(31,583)
Refranchising loss3,055 992 4,178 314 
Acquisition costs— 974 383 4,242 
Net loss on extinguishment of debt— 1,219 — 7,637 
Impairment losses 14,454 — 14,454 — 
Litigation costs4,788 — 18,958 — 
Severance— — 526 — 
Tax adjustments, net (1)5,505 (38)6,744 (1,228)
Adjusted net loss$(43,006)$(16,456)$(80,945)$(20,618)
Loss per basic and diluted share$(4.29)$(1.38)$(7.66)$(2.15)
Adjusted loss per basic and diluted share$(2.60)$(1.16)$(4.91)$(1.41)
Weighted average basic and diluted shares outstanding16,530,934 14,203,887 16,476,090 14,656,880 
(1) Reflects the tax impact of the adjustments using the effective tax rate for the respective periods.

Q4 2022 EARNINGS SUPPLEMENT FEBRUARY 22, 2023


 
LEGAL DISCLAIMER


 
FY 2022 HIGHLIGHTS


 
Q4 2022 VS. Q4 2021


 
FY 2022 VS. FY 2021


 
AVERAGE WEEKLY SALES IMPROVEMENTS


 
2023 STRATEGIC FOCUS


 
APPENDIX


 
DEFINITIONS


 
CONSOLIDATED STATEMENT OF OPERATIONS FAT Brands Inc. Consolidated Statements of Operations Thirteen Weeks Ended Fifty-Two Weeks Ended (In thousands) December 25, 2022 December 26, 2021 December 25, 2022 December 26, 2021 Revenue Royalties $ 22,525 $ 17,858 $ 87,921 $ 42,658 Restaurant sales 61,528 37,451 241,001 41,563 Advertising fees 9,589 8,685 37,997 16,728 Factory revenues 8,916 7,990 33,504 13,470 Franchise fees 943 1,914 3,706 4,023 Management fees and other income 313 291 3,095 439 Total revenue 103,814 74,189 407,224 118,881 Costs and expenses General and administrative expense 39,125 21,563 113,313 41,775 Cost of restaurant and factory revenues 61,726 36,865 221,627 44,242 Depreciation and amortization 6,939 5,313 27,015 8,474 Impairment of goodwill and other intangible assets 14,000 1,037 14,000 1,037 Refranchising loss 3,055 992 4,178 314 Acquisition costs — 1,257 383 4,242 Advertising fees 11,574 9,930 44,612 17,973 Total costs and expenses 136,419 76,957 425,128 118,057 Income from operations (32,605) (2,768) (17,904) 824 Other (expense) income, net Interest expense (20,947) (14,925) (78,477) (26,864) Interest expense related to preferred shares (4,691) (1,468) (16,372) (2,193) Net loss on extinguishment of debt — (1,219) — (7,637) Other income, net 1,456 543 5,375 750 Total other expense, net (24,182) (17,069) (89,474) (35,944) Loss before income tax (56,787) (19,837) (107,378) (35,120) Income tax provision (benefit) 14,021 (234) 18,810 (3,537) Net loss $ (70,808) $ (19,603) $ (126,188) $ (31,583) Basic and diluted loss per common share $ (4.29) $ (1.38) $ (7.66) $ (2.15) Basic and diluted weighted average shares outstanding 16,530,934 14,203,887 16,476,090 14,656,880 Cash dividends declared per common share $ 0.14 $ 0.13 $ 0.54 $ 0.52


 
CONSOLIDATED EBITDA & ADJ. EBITDA RECONCILIATION FAT Brands Inc. Consolidated EBITDA and Adjusted EBITDA Reconciliation Thirteen Weeks Ended Fifty-Two Weeks Ended (In thousands) December 25, 2022 December 26, 2021 December 25, 2022 December 26, 2021 Net loss $ (70,808) $ (19,603) $ (126,188) $ (31,583) Interest expense, net 25,638 16,393 94,849 29,057 Income tax provision (benefit) 14,021 (234) 18,810 (3,537) Depreciation and amortization 6,939 5,313 27,015 8,474 EBITDA (24,210) 1,869 14,486 2,411 Bad debt expense 17,793 1,340 23,736 1,565 Share-based compensation expenses 1,584 1,154 7,665 1,642 Non-cash lease expenses 808 201 2,478 640 Acquisition costs — 974 383 4,242 Refranchising loss 3,055 992 4,178 314 Litigation costs 4,788 394 18,958 394 Severance — — 526 — Net loss related to advertising fund deficit 1,038 1,245 1,041 1,245 Net loss on extinguishment of debt — 1,219 — 7,637 Impairment losses 14,454 1,037 14,454 1,037 Pre-opening expenses 298 — 900 — Adjusted EBITDA $ 19,608 $ 10,425 $ 88,805 $ 21,127


 
ADJUSTED NET LOSS RECONCILIATION FAT Brands Inc. Adjusted Net Loss Reconciliation Thirteen Weeks Ended Fifty-Two Weeks Ended (In thousands, except share and per share data) December 25, 2022 December 26, 2021 December 25, 2022 December 26, 2021 Net loss $ (70,808) $ (19,603) $ (126,188) $ (31,583) Refranchising loss 3,055 992 4,178 314 Acquisition costs — 974 383 4,242 Net loss on extinguishment of debt — 1,219 — 7,637 Impairment losses 14,454 — 14,454 — Litigation costs 4,788 — 18,958 — Severance — — 526 — Tax adjustments, net (1) 5,505 (38) 6,744 (1,228) Adjusted net loss $ (43,006) $ (16,456) $ (80,945) $ (20,618) Loss per basic and diluted share $ (4.29) $ (1.38) $ (7.66) $ (2.15) Adjusted loss per basic and diluted share $ (2.60) $ (1.16) $ (4.91) $ (1.41) Weighted average basic and diluted shares outstanding 16,530,934 14,203,887 16,476,090 14,656,880 (1) Reflects the tax impact of the adjustments using the effective tax rate for the respective periods.


 
CONTACT INVESTOR RELATIONS: MEDIA RELATIONS: