grpn-20230510
0001490281False00014902812023-05-102023-05-10

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): May 10, 2023
Commission File Number: 1-35335
Groupon, Inc.
(Exact name of registrant as specified in its charter)
Delaware27-0903295
(State or other jurisdiction of incorporation or organization)(I.R.S. Employer Identification No.)
600 W Chicago Avenue60654
Suite 400(Zip Code)
Chicago
Illinois(312)334-1579
(Address of principal executive offices)(Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
    240.14d-2(b))
 
    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
    240.13e-4(c))


Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Common stock, par value $0.0001 per shareGRPNNASDAQ Global Select Market


    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 406 of the Securities Act of 1933 (230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (240.12b-2 of this chapter)
Emerging growth company    
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐





Item 2.02.    Results of Operations and Financial Condition.
On May 10, 2023, Groupon, Inc. (the "Company") issued a press release and a letter to its stockholders announcing its financial results for its fiscal quarter ended March 31, 2023. A copy of the press release and the Company's letter to its stockholders is attached hereto as Exhibit 99.1 and Exhibit 99.2, respectively, and incorporated herein by reference.

Item 9.01.    Financial Statements and Exhibits.
(d)Exhibits:
 Exhibit No.Description
99.1*
99.2*
104Cover Page Interactive Data File (embedded within the Inline XBRL document)

*The information in Exhibit 99.1 and 99.2 is being furnished and shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.





























SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 GROUPON, INC.
Date: May 10, 2023
 
By: /s/ Jiri Ponrt
Name: Jiri Ponrt
Title: Chief Financial Officer










Groupon Reports First Quarter 2023 Results
Outlines Steps to Execute Transformation Plan
On Track to Remove $250.0 million of Annualized Costs by the End of 2023
International Active Local Customers Grew Year-Over-Year for 5th Consecutive Quarter

Global revenue of $121.6 million
Global billings of $396.4 million
Net loss of $28.6 million
Adjusted EBITDA of negative $4.9 million
Exited Q1 with $163.8 million in cash

CHICAGO - May 10, 2023 - Groupon, Inc. (NASDAQ: GRPN) today announced its financial results for the first quarter ended March 31, 2023. In addition to our financial results below, please see a letter to shareholders from our Interim CEO, Dusan Senkypl, addressing our transformation strategy available on our investor relations website (investor.groupon.com). The company also filed its Form 10-Q with the Securities and Exchange Commission.
"While our first quarter results indicate that our business is facing serious challenges, I accepted the role of Interim CEO of Groupon because I believe in Groupon's mission and I am confident that we have a winning transformation plan to rebuild Groupon and reposition it for future growth," said Dusan Senkypl, Interim CEO of Groupon. "Our transformation is really about improving the Company's ability to deliver and execute. Every day I see so many opportunities to make Groupon better - if we just execute on these opportunities properly, I am confident we can accomplish our mission to become the ultimate destination for local experiences and services."
First Quarter 2023 Summary
All comparisons in this press release are year-over-year unless otherwise noted.
North America
North America revenue was $89.3 million in the first quarter 2023, down 19%, primarily attributable to a decline in our Local category, and an overall decline in engagement on our platform that resulted in fewer unit sales and lower gross billings. North America Local revenue was $81.4 million in the first quarter 2023, down 16%.
North America gross profit in the first quarter 2023 was $75.9 million, down 19%.
North America active customers were 10.9 million as of March 31, 2023, down 3% and 22% compared with the balances as of December 31, 2022 and March 31, 2022. North America active Local customers decreased 2% sequentially and 19% compared with the balance as of March 31, 2022.
International
International revenue was $32.4 million in the first quarter 2023, down 25% (21% FX-neutral), primarily due to consumer preference for supply with lower margins, as well as the de-emphasis on our Goods category. International Local revenue was $25.3 million, down 24% (19% FX-neutral).



International gross profit in the first quarter 2023 was $28.8 million, down 28% (23% FX-neutral).
International active customers were 7.3 million as of March 31, 2023, down 3% and 11% compared with the balances as of December 31, 2022 and March 31, 2022, primarily driven by declines in our Goods customer base. International active Local customers were flat sequentially and up 2% compared with the balance as of March 31, 2022.
Consolidated
Revenue was $121.6 million in the first quarter 2023, down 21% (19% FX-neutral). Local revenue was $106.6 million in the first quarter 2023, down 18% (17% FX-neutral).
Gross profit was $104.7 million in the first quarter 2023, down 22% (21% FX-neutral).
Marketing expense was $24.8 million, or 24% of gross profit, in the first quarter 2023, compared with $39.4 million in the first quarter 2022. The decline in Marketing expense was driven by traffic declines and lower investment in online marketing spend.
SG&A was $101.6 million in the first quarter 2023, compared with $126.4 million in the prior year, primarily driven by a decrease in payroll costs as a result of our cost saving actions.
Net loss was $28.6 million in the first quarter 2023 compared with $34.4 million in the prior year.
Net loss attributable to common stockholders in the first quarter 2023 was $29.1 million, or $0.95 loss per diluted share, compared with $34.9 million, or $1.17 loss per diluted share, in the prior year. Non-GAAP net loss attributable to common stockholders in the first quarter 2023 was $19.9 million, or $0.65 loss per diluted share, compared with $23.9 million, or $0.80 loss per diluted share, in the prior year.
Adjusted EBITDA, a non-GAAP financial measure, was negative $4.9 million in the first quarter 2023, compared with negative $7.0 million in the prior year.
Global units sold in the first quarter 2023 were 10.5 million, down 17%, primarily driven by a decline in engagement on our platform and a de-emphasis on our Goods category. In North America, units sold during the first quarter 2023 were down 17% and 36% in Local and Goods. In International, units were flat in Local and down 40% in Goods.
Operating cash flow for the trailing twelve-month period was an outflow of $134.1 million, and free cash flow, a non-GAAP financial measure, was an outflow of $166.9 million for the trailing twelve month period.
Cash and cash equivalents as of March 31, 2023 were $163.8 million, including $47.7 million of outstanding borrowings under our revolving credit facility.
Definitions and reconciliations of all non-GAAP financial measures and additional information regarding operating measures are included below in the section titled "Non-GAAP Financial Measures and Operating Metrics" and in the accompanying tables.
Conference Call
A conference call will be webcast Wednesday, May 10, 2023 at 4:00 p.m. CT / 5:00 p.m. ET and will be available on Groupon’s investor relations website at https://investor.groupon.com. This call will contain forward-looking statements and other material information regarding our financial and operating results.



Groupon encourages investors to use its investor relations website as a way of easily finding information about the company. Groupon promptly makes available on this website, free of charge, the reports that the company files or furnishes with the SEC, corporate governance information (including Groupon’s Global Code of Conduct), and select press releases and social media postings. Groupon uses its investor relations website (investor.groupon.com) as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.
Non-GAAP Financial Measures and Operating Metrics
In addition to financial results reported in accordance with U.S. GAAP, we have provided the following non-GAAP financial measures: Foreign currency exchange rate neutral operating results, Adjusted EBITDA, non-GAAP income (loss) from operations before provision (benefit) for income taxes, non-GAAP net income (loss) attributable to common stockholders, non-GAAP income (loss) per share, non-GAAP provision (benefit) for income taxes and free cash flow. These non-GAAP financial measures, which are presented on an operations basis, are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management. We believe that these non-GAAP financial measures facilitate comparisons with our historical results and with the results of peer companies who present similar measures (although other companies may define non-GAAP measures differently than we define them, even when similar terms are used to identify such measures). However, these non-GAAP financial measures are not intended to be a substitute for those reported in accordance with U.S. GAAP. For reconciliations of these measures to the most applicable financial measures under U.S. GAAP, see "Non-GAAP Reconciliation Schedules" and "Supplemental Financial and Operating Metrics" included in the tables accompanying this release.
We exclude the following items from one or more of our non-GAAP financial measures:
Stock-based compensation. We exclude stock-based compensation because it is primarily non-cash in nature and we believe that non-GAAP financial measures excluding this item provide meaningful supplemental information about our operating performance and liquidity.
Depreciation and amortization. We exclude depreciation and amortization expenses because they are non-cash in nature and we believe that non-GAAP financial measures excluding these items provide meaningful supplemental information about our operating performance and liquidity.
Interest and other non-operating items. Interest and other non-operating items include: foreign currency gains and losses and interest expense. We exclude interest and other non-operating items from certain of our non-GAAP financial measures because we believe that excluding these items provides meaningful supplemental information about our core operating performance and facilitates comparisons to our historical operating results.
Special charges and credits. For the three months ended March 31, 2023 and 2022, special charges and credits included charges related to our 2020 and 2022 restructuring plans. We exclude special charges and credits from Adjusted EBITDA because we believe that excluding those items provides meaningful supplemental information about our core operating performance and facilitates comparisons with our historical results.
Descriptions of the non-GAAP financial measures included in this release and the accompanying tables are as follows:



Foreign currency exchange rate neutral operating results show current period operating results as if foreign currency exchange rates had remained the same as those in effect in the prior year period. These measures are intended to facilitate comparisons to our historical performance.
Adjusted EBITDA is a non-GAAP performance measure that we define as income (loss) from operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation and other special charges and credits, including items that are unusual in nature or infrequently occurring. Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board of Directors to evaluate operating performance, generate future operating plans and make strategic decisions for the allocation of capital. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board of Directors. However, Adjusted EBITDA is not intended to be a substitute for income (loss) from operations.
Non-GAAP Selling, general and administrative is a non-GAAP measure that adjusts our selling, general and administrative to exclude the impact of depreciation and amortization and stock-based compensation.
Non-GAAP income (loss) before provision (benefit) for income taxes, non-GAAP net income (loss) attributable to common stockholders and non-GAAP income (loss) per diluted share are non-GAAP performance measures that adjust our net income attributable to common stockholders and earnings per share to exclude the impact of:
stock-based compensation,
amortization of acquired intangible assets,
special charges and credits, including restructuring charges, goodwill and long-lived asset impairment charges and strategic advisor costs,
non-cash interest expense on convertible senior notes, and
non-operating foreign currency gains and losses related to intercompany balances and reclassifications of cumulative foreign currency translation adjustments into earnings as a result of business dispositions or country exits.
We believe that excluding the above items from our measures of non-GAAP income before provision (benefit) for income taxes, non-GAAP net income attributable to common stockholders and non-GAAP income per diluted share provides useful supplemental information for evaluating our operating performance and facilitates comparisons to our historical results by eliminating items that are non-cash in nature, relate to discrete events, or are otherwise not indicative of the core operating performance of our ongoing business.
Non-GAAP provision (benefit) for income taxes reflects our current and deferred tax provision computed based on non-GAAP income before provision (benefit) for income taxes.
Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities less purchases of property and equipment and capitalized software from operations. We use free cash flow to conduct and evaluate our business because, although it is similar to cash flow from operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations. Free cash flow is not



intended to represent the total increase or decrease in our cash balance for the applicable period.
Descriptions of the operating metrics included in this release and the accompanying tables are as follows:
Gross billings is the total dollar value of customer purchases. Gross billings is presented net of customer refunds, order discounts and sales and related taxes. The substantial majority of our revenue transactions are comprised of sales of vouchers and similar transactions in which we collect the transaction price from the customer and remit a portion of the transaction price to the merchant who will provide the related services. For these transactions, gross billings differs from revenue reported in our condensed consolidated statements of operations, which is presented net of the merchant's share of the transaction price. Gross billings is an indicator of our growth and business performance as it measures the dollar volume of transactions generated through our marketplaces. Tracking gross billings on revenue transactions also allows us to monitor the percentage of gross billings that we are able to retain after payments to merchants. However, we are focused on achieving long-term gross profit and Adjusted EBITDA growth.
Active customers are unique user accounts that have made a purchase during the trailing twelve months ("TTM") either through one of our online marketplaces or directly with a merchant for which we earned a commission. We consider this metric to be an important indicator of our business performance as it helps us to understand how the number of customers actively purchasing our offerings is trending. Some customers could establish and make purchases from more than one account, so it is possible that our active customer metric may count certain customers more than once in a given period. We do not include consumers who solely make purchases with retailers using digital coupons accessed through our websites or mobile applications in our active customer metric, nor do we include consumers who solely make purchases of our inventory through third-party marketplaces with which we partner.
Units are the number of purchases during the reporting period, before refunds and cancellations, made either through one of our online marketplaces, a third-party marketplace, or directly with a merchant for which we earn a commission. We do not include purchases with retailers using digital coupons accessed through our websites or mobile applications in our units metric. We consider units to be an important indicator of the total volume of business conducted through our marketplaces. We report units on a gross basis prior to the consideration of customer refunds and therefore units are not always a good proxy for gross billings.
We do not provide a reconciliation for non-GAAP estimates on a forward-looking basis where we are unable to provide a meaningful calculation or estimation of reconciling items and the information is not available without unreasonable effort. This is due to the inherent difficulty of forecasting the timing or amount of various items that would impact the most directly comparable forward-looking U.S. GAAP financial measure that have not yet occurred, are out of the Company’s control and/or cannot be reasonably predicted. Forward-looking non-GAAP financial measures provided without the most directly comparable U.S. GAAP financial measures may vary materially from the corresponding U.S. GAAP financial measures.

Note on Forward-Looking Statements
The statements contained in this release that refer to plans and expectations for the next quarter, the full year or the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our future results of operations and



financial position, business strategy and plans and our objectives for future operations and future liquidity. The words "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "continue" and other similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, but are not limited to, our ability to execute, and achieve the expected benefits of, our go-forward strategy; execution of our business and marketing strategies; volatility in our operating results; challenges arising from our international operations, including fluctuations in currency exchange rates, legal and regulatory developments in the jurisdictions in which we operate and geopolitical instability resulting from the conflict in Ukraine; global economic uncertainty, including as a result of inflationary pressures, ongoing impacts from the COVID-19 pandemic and labor and supply chain challenges; retaining and adding high quality merchants and third-party business partners; retaining existing customers and adding new customers; competing successfully in our industry; providing a strong mobile experience for our customers; managing refund risks; retaining and attracting members of our executive and management teams and other qualified employees and personnel; customer and merchant fraud; payment-related risks; our reliance on email, internet search engines and mobile application marketplaces to drive traffic to our marketplace; cybersecurity breaches; maintaining and improving our information technology infrastructure; reliance on cloud-based computing platforms; completing and realizing the anticipated benefits from acquisitions, dispositions, joint ventures and strategic investments; lack of control over minority investments; managing inventory and order fulfillment risks; claims related to product and service offerings; protecting our intellectual property; maintaining a strong brand; the impact of future and pending litigation; compliance with domestic and foreign laws and regulations, including the CARD Act, GDPR, CPRA, other privacy-related laws and regulations of the Internet and e-commerce; classification of our independent contractors, agency workers or employees; our ability to remediate our material weakness over internal control over financial reporting; risks relating to information or content published or made available on our websites or service offerings we make available; exposure to greater than anticipated tax liabilities; adoption of tax laws; our ability to use our tax attributes; impacts if we become subject to the Bank Secrecy Act or other anti-money laundering or money transmission laws or regulations; our ability to raise capital if necessary; our ability to continue as a going concern; risks related to our access to capital and outstanding indebtedness, including our convertible senior notes; our common stock, including volatility in our stock price; our ability to realize the anticipated benefits from the capped call transactions relating to our convertible senior notes; difficulties, delays or our inability to successfully complete all or part of the announced restructuring actions or to realize the operating efficiencies and other benefits of such restructuring actions; higher than anticipated restructuring charges or changes in the timing of such restructuring charges; and those risks and other factors discussed in Part I, Item 1A. Risk Factors of our Annual Report on Form 10-K for the year ended December 31, 2022, and our other filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained by visiting the company's Investor Relations web site at investor.groupon.com or the SEC's web site at www.sec.gov. Groupon's actual results could differ materially from those predicted or implied and reported results should not be considered an indication of future performance.

You should not rely upon forward-looking statements as predictions of future events. Although Groupon believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither Groupon nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. The forward-looking statements reflect our



expectations as of May 10, 2023. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this release to conform these statements to actual results or to changes in our expectations.
About Groupon
Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value. To find out more about Groupon, please visit press.groupon.com.
Contacts:
Investor Relations    
Megan Petrous
ir@groupon.com                     

Public Relations
Emma Coleman
Alia Lewis
press@groupon.com



Groupon, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share and per share amounts)
(unaudited)
March 31, 2023December 31, 2022
Assets
Current assets:
Cash and cash equivalents$163,757 $281,279 
Accounts receivable, net37,263 44,971 
Prepaid expenses and other current assets40,717 41,101 
Total current assets241,737 367,351 
Property, equipment and software, net49,373 56,731 
Right-of-use assets - operating leases, net8,157 12,127 
Goodwill178,685 178,685 
Intangible assets, net16,237 17,641 
Investments119,541 119,541 
Deferred income taxes13,756 13,550 
Other non-current assets23,157 27,491 
Total assets$650,643 $793,117 
Liabilities and equity
Current liabilities:
Short-term borrowings$47,700 $75,000 
Accounts payable27,537 59,568 
Accrued merchant and supplier payables196,890 225,420 
Accrued expenses and other current liabilities153,678 171,452 
Total current liabilities425,805 531,440 
Convertible senior notes, net225,307 224,923 
Operating lease obligations6,527 9,310 
Other non-current liabilities17,482 18,586 
Total liabilities675,121 784,259 
Commitment and contingencies
Stockholders' equity
Common stock, par value $0.0001 per share, 100,500,000 shares authorized; 41,100,451 shares issued and 30,806,334 shares outstanding at March 31, 2023; 40,786,996 shares issued and 30,492,879 shares outstanding at December 31, 2022
Additional paid-in capital2,324,434 2,322,672 
Treasury stock, at cost, 10,294,117 shares at March 31, 2023 and December 31, 2022
(922,666)(922,666)
Accumulated deficit(1,423,624)(1,394,477)
Accumulated other comprehensive income (loss)(2,906)2,942 
Total Groupon, Inc. stockholders' equity (deficit)(24,758)8,475 
Noncontrolling interests280 383 
Total equity (deficit)(24,478)8,858 
Total liabilities and equity$650,643 $793,117 





Groupon, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended March 31,
20232022
Revenue$121,611 $153,320 
Cost of revenue16,900 19,319 
Gross profit104,711 134,001 
Operating expenses:
Marketing24,848 39,416 
Selling, general and administrative101,634 126,420 
Restructuring and related charges8,794 312 
Total operating expenses135,276 166,148 
Income (loss) from operations(30,565)(32,147)
Other income (expense), net3,070 (4,880)
Income (loss) before provision (benefit) for income taxes(27,495)(37,027)
Provision (benefit) for income taxes1,118 (2,675)
Net income (loss)(28,613)(34,352)
Net (income) loss attributable to noncontrolling interests(534)(500)
Net income (loss) attributable to Groupon, Inc.$(29,147)$(34,852)
Basic and diluted net income (loss) per share:$(0.95)$(1.17)
Basic and diluted weighted average number of shares outstanding:30,676,145 29,862,879 





Groupon, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands) (unaudited)
 
 Three Months Ended March 31,
 20232022
Operating activities
Net income (loss)$(28,613)$(34,352)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization of property, equipment and software12,387 15,200 
Amortization of acquired intangible assets2,118 2,169 
Stock-based compensation2,363 7,506 
Foreign currency (gains) losses, net(4,087)3,358 
Change in assets and liabilities:
Accounts receivable8,319 (15,963)
Prepaid expenses and other current assets3,493 (2,092)
Right-of-use assets - operating leases4,008 4,609 
Accounts payable(32,073)7,088 
Accrued merchant and supplier payables(29,467)(35,904)
Accrued expenses and other current liabilities782 (18,366)
Operating lease obligations(8,239)(7,648)
Payment for early lease termination(9,601)— 
Other, net2,290 (3,769)
Net cash provided by (used in) operating activities(76,320)(78,164)
Investing activities
Purchases of property and equipment and capitalized software(9,544)(13,001)
Proceeds from sale of assets1,088 — 
Acquisitions of intangible assets and other investing activities(557)(915)
Net cash provided by (used in) investing activities(9,013)(13,916)
Financing activities
Payments of borrowings under revolving credit agreement(27,300)— 
Taxes paid related to net share settlements of stock-based compensation awards(1,007)(2,523)
Other financing activities(890)(441)
Net cash provided by (used in) financing activities(29,197)(2,964)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(148)(771)
Net increase (decrease) in cash, cash equivalents and restricted cash(114,678)(95,815)
Cash, cash equivalents and restricted cash, beginning of period281,696 499,483 
Cash, cash equivalents and restricted cash, end of period$167,018 $403,668 



Groupon, Inc.
Supplemental Financial and Operating Metrics
(dollars and units in thousands; TTM active customers in millions)
(unaudited)
Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
North America Segment:Q1 2023
Gross billings (1):
Y/Y Growth
Local$249,290 $265,114 $248,929 $256,627 $221,746 (11.0)%
Travel 24,014 21,692 21,118 18,164 20,649 (14.0)
Goods36,608 30,462 28,334 37,858 23,759 (35.1)
Total gross billings$309,912 $317,268 $298,381 $312,649 $266,154 (14.1)%
Revenue:
Local $96,921 $101,469 $97,843 $94,216 $81,379 (16.0)%
Travel 4,949 4,451 4,065 3,570 2,815 (43.1)
Goods8,294 6,204 5,978 8,309 5,065 (38.9)
Total revenue$110,164 $112,124 $107,886 $106,095 $89,259 (19.0)%
Gross profit:
Local$83,758 $87,592 $84,455 $81,951 $69,992 (16.4)%
Travel3,654 3,355 3,057 2,796 1,830 (49.9)
Goods6,835 4,956 4,836 6,909 4,120 (39.7)
Total gross profit$94,247 $95,903 $92,348 $91,656 $75,942 (19.4)%
Contribution profit (2)
$66,256 $76,274 $65,972 $61,790 $60,639 (8.5)%
International Segment:Q1 2023
Gross billings:Y/Y GrowthFx Effect
Y/Y Growth excluding
FX (3)
Local$99,660 $96,784 $96,592 $109,156 $93,800 (5.9)6.00.1%
Travel15,762 15,252 13,374 14,249 14,215 (9.8)4.2(5.6)
Goods35,350 30,861 25,509 32,143 22,256 (37.0)2.9(34.1)
Total gross billings$150,772 $142,897 $135,475 $155,548 $130,271 (13.6)5.1(8.5)%
Revenue:
Local$33,150 $32,111 $30,089 $32,945 $25,265 (23.8)4.9(18.9)%
Travel3,227 3,233 1,956 2,363 2,841 (12.0)4.1(7.9)
Goods6,779 5,748 4,459 6,756 4,246 (37.4)2.9(34.5)
Total revenue$43,156 $41,092 $36,504 $42,064 $32,352 (25.0)4.5(20.5)%
Gross profit:
Local$30,554 $29,435 $27,415 $30,244 $22,642 (25.9)4.8(21.1)%
Travel2,817 2,886 1,625 2,032 2,469 (12.4)4.1(8.3)
Goods6,383 5,748 4,334 5,197 3,658 (42.7)2.6(40.1)
Total gross profit$39,754 $38,069 $33,374 $37,473 $28,769 (27.6)4.4(23.2)%
Contribution profit $28,329 $28,326 $21,853 $24,793 $19,224 (32.1)%
Consolidated Results of Operations:
Gross billings:
Local$348,950 $361,898 $345,521 $365,783 $315,546 (9.6)1.7(7.9)%
Travel39,776 36,944 34,492 32,413 34,864 (12.3)1.6(10.7)
Goods71,958 61,323 53,843 70,001 46,015 (36.1)1.4(34.7)
Total gross billings$460,684 $460,165 $433,856 $468,197 $396,425 (13.9)1.6(12.3)%
Revenue:
Local$130,071 $133,580 $127,932 $127,161 $106,644 (18.0)1.2(16.8)%
Travel8,176 7,684 6,021 5,933 5,656 (30.8)1.6(29.2)
Goods15,073 11,952 10,437 15,065 9,311 (38.2)1.2(37.0)
  Total revenue$153,320 $153,216 $144,390 $148,159 $121,611 (20.7)1.3(19.4)%
Gross profit:
Local$114,312 $117,027 $111,870 $112,195 $92,634 (19.0)1.3(17.7)%
Travel6,471 6,241 4,682 4,828 4,299 (33.6)1.8(31.8)
Goods13,218 10,704 9,170 12,106 7,778 (41.2)1.3(39.9)
Total gross profit$134,001 $133,972 $125,722 $129,129 $104,711 (21.9)1.4(20.5)%
Contribution profit$94,585 $104,600 $87,825 $86,583 $79,863 (15.6)%
Net cash provided by (used in) operating activities$(78,164)$(30,192)$(43,494)$15,863 $(76,320)2.4%
Free cash flow$(91,165)$(39,340)$(51,840)$10,190 $(85,864)5.8%



Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Active customers: (4)
North America14.013.112.311.310.9 
International8.28.07.97.57.3 
Total active customers22.221.120.218.818.2 
North America Units:
Local6,181 6,355 6,043 6,407 5,142 
Goods1,450 1,141 1,119 1,579 933 
Travel123 91 91 82 86 
Total North America units7,754 7,587 7,253 8,068 6,161 
International Units:
Local3,329 3,181 3,900 3,971 3,328 
Goods1,471 1,205 1,046 1,488 886 
Travel112 79 79 91 84 
Total International units4,912 4,465 5,025 5,550 4,298 
Consolidated Units:
Local9,510 9,536 9,943 10,378 8,470 
Goods2,921 2,346 2,165 3,067 1,819 
Travel235 170 170 173 170 
Total consolidated units12,666 12,052 12,278 13,618 10,459 
Headcount:
Sales (5)
1,028 974 799 783 746 
Other2,536 2,442 2,278 2,121 2,032 
Total headcount3,564 3,416 3,077 2,904 2,778 
    
(1)Represents the total dollar value of customer purchases of goods and services.
(2)Represents gross profit less marketing expense.
(3)Represents the change in financial measures that would have resulted had average exchange rates in the reporting periods been the same as those in effect in the prior year periods.
(4)Reflects the total number of unique user accounts that have made a purchase during the TTM either through one of our online marketplaces or directly with a merchant for which we earned a commission.
(5)Includes merchant sales representatives, as well as sales support personnel.




Groupon, Inc.
Non-GAAP Reconciliation Schedules
(in thousands, except share and per share amounts)
(unaudited)
    The following is a quarterly reconciliation of Adjusted EBITDA to the most comparable U.S. GAAP performance measure, Net income (loss):
Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Net income (loss)$(34,352)$(90,250)$(55,543)$(54,235)$(28,613)
Adjustments:
Stock-based compensation7,506 8,572 8,116 5,812 2,363 
Depreciation and amortization17,369 16,494 14,706 14,094 14,505 
Goodwill impairment— 35,424 — — — 
Long-lived asset impairment— 8,811 — 3,448 — 
Restructuring and related charges (1)
312 2,939 4,912 4,187 8,794 
Other (income) expense, net4,880 21,340 23,541 (25,606)(3,070)
Provision (benefit) for income taxes(2,675)2,398 (4,328)47,015 1,118 
Total adjustments27,392 95,978 46,947 48,950 23,710 
Adjusted EBITDA$(6,960)$5,728 $(8,596)$(5,285)$(4,903)
(1)Restructuring and related charges includes $1.2 million of long-lived asset impairment for the three months ended June 30, 2022, and $1.8 million for the three months ended September 30, 2022.






    The following is a reconciliation of Non-GAAP net income (loss) attributable to common stockholders to Net income (loss) attributable to common stockholders and a reconciliation of Non-GAAP net income (loss) per share to Diluted net income (loss) per share for the three months ended March 31, 2023 and 2022.
Three Months Ended March 31,
20232022
Net income (loss) attributable to common stockholders$(29,147)$(34,852)
Less: Net income (loss) attributable to noncontrolling interest(534)(500)
Net income (loss)(28,613)(34,352)
Less: Provision (benefit) for income taxes1,118 (2,675)
Income (loss) before provision (benefit) for income taxes(27,495)(37,027)
Stock-based compensation2,363 7,506 
Amortization of acquired intangible assets2,118 2,169 
Restructuring and related charges8,794 312 
Intercompany foreign currency losses (gains), foreign currency translation adjustments reclassified into earnings and other(4,532)3,536 
Non-cash interest expense on convertible senior notes384 377 
Non-GAAP income (loss) before provision (benefit) for income taxes(18,368)(23,127)
Less: Non-GAAP provision (benefit) for income taxes977 307 
Non-GAAP net income (loss)(19,345)(23,434)
Net (income) loss attributable to noncontrolling interest(534)(500)
Non-GAAP net income (loss) attributable to common stockholders(19,879)(23,934)
Weighted-average shares of common stock - diluted30,676,145 29,862,879 
Impact of dilutive securities— — 
Weighted-average shares of common stock - non-GAAP30,676,145 29,862,879 
Diluted net income (loss) per share$(0.95)$(1.17)
Impact of non-GAAP adjustments and related tax effects0.30 0.37 
Non-GAAP diluted net income (loss) per share$(0.65)$(0.80)
(1)Adjustment to interest expense for assumed conversion of convertible senior notes excludes non-cash interest expense that has been added back above in calculating Non-GAAP net income (loss) attributable to common stockholders.
Free cash flow is a non-GAAP liquidity measure. The following is a reconciliation of free cash flow to the most comparable U.S. GAAP liquidity measure, Net cash provided by (used in) operating activities.
Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023
Net cash provided by (used in) operating activities$(78,164)$(30,192)$(43,494)$15,863 $(76,320)
Purchases of property and equipment and capitalized software (13,001)(9,148)(8,346)(5,673)(9,544)
Free cash flow$(91,165)$(39,340)$(51,840)$10,190 $(85,864)
Net cash provided by (used in) investing activities$(13,916)$(9,779)$(8,877)$(6,273)$(9,013)
Net cash provided by (used in) financing activities$(2,964)$(43,340)$48,811 $(36,915)$(29,197)
The following is a reconciliation of Non-GAAP selling, general and administrative to the most comparable U.S. GAAP measure, Selling, general and administrative:
Three Months Ended March 31,
20232022
Selling, general and administrative$101,634 $126,420 
Less: Stock-based compensation(2,336)(7,112)
Less: Depreciation and amortization(7,298)(8,682)
Non-GAAP selling, general and administrative$92,000 $110,626 


 
Groupon’s mission is to become the ultimate destination for local experiences and services. The local experiences and services space is a large and underserved market (we estimate the total addressable market opportunity is over $ 1 trillion). Our horizontal internet marketplace connects consumers seeking delightful experiences with local merchants looking to grow their businesses. Leveraging network effects, economies of scale, and low capital requirements, our business model has the potential to create significant value for consumers, merchants, employees, and shareholders. Against this backdrop, our first quarter 2023 results tell a different story with billings and revenue down 14% and 21% year-over-year, net loss of $29 million, negative $5 million in adjusted EBITDA, net operating cash outflow of $76 million and free cash outflow of $86 million. These results indicate the business is facing serious challenges that we must address as a company and underscore the need to implement a significant and urgent transformation. At the same time, if I thought this was an impossible challenge, I would not have accepted the role of Interim CEO. I decided to leave my day-to-day responsibilities as CEO of Pale Fire Capital because I believe in Groupon’s mission and I am confident that we have a winning transformation plan to rebuild the company and reposition it for future growth. Four weeks in as CEO, I see many opportunities to improve the current business trajectory. Considering the low revenues, current product offering and team performance, my view is that current macro conditions are not a constraint to our progress. It is true that our merchant partners have historically used Groupon’s platform as a yield management tool, a use case which many merchants had less need for in an economic environment characterized by high-inflation, supply-constraints, and pent-up demand. However, most of the blockers I see to progress are internal. Our transformation is really about changing the ability of the company to deliver and execute. Every day I see so many opportunities to make Groupon better - if we just execute on these opportunities properly, I am confident we can accomplish our mission. Groupon has a clear target environment where the business can compete and win. My job is to get our business moving in that direction and we have taken steps to increase our urgency, elevate our intensity and raise our standards in order to change the trajectory of our company. Fellow Shareholders,


 
Q1 2023, LETTER TO SHAREHOLDERS • Fix the supply-side of our marketplace • Raise our product experience to modern marketplace standards • Tune our marketing engine towards lower-funnel performance channels • Assemble a high performance team with a focus on operational excellence • Rebuild our organization structure, business processes and management systems • Create an efficient cost structure • Leverage our other business lines to support Local • Improve our financial flexibility We see the implementation of our transformation plan in 3 phases: is to improve our financial flexibility, improve Groupon’s management systems and operational efficiency, and ensure we have the right team in place to quickly execute on our highest priorities. Steps we have already taken in the first quarter along with additional actions we are taking in the second quarter will position the Company to complete phase 1 of our transformation. will involve major improvements to our product, marketing, and sales, so that our business is better positioned to compete and deliver value for our customers and merchant partners. We have already started executing on this phase and expect it will reach completion before the end of the year. will be a return to growth. As our transformation strategy takes hold, we expect to see an increase in year-over-year Local billings by early 2024, though our revenue growth trends may diverge from our Local billings trends depending on the trajectory of our other categories and the timing of our transformation strategy. Our transformation plan is built on eight strategic pillars that will provide focus, organize our teams and drive momentum. 2 Phase 1 Phase 2 Phase 3 Groupon has a clear target environment where the business can compete and win. My job is to get our business moving in that direction and we have taken steps to increase our urgency, elevate our intensity and raise our standards in order to change the trajectory of our company. Our Transformation Strategy We recognize that turning our business around is going to be tough and that it won’t happen overnight. This requires a focused transformation and requires that we leverage all of our assets. We have developed our transformation strategy by drawing inspiration from a) the principles of building a successful internet marketplace, b) what made Groupon a past success and c) a Groupon clone in the Czech Republic, which successfully completed its transformation from a daily-deal discount flash site to a destination experience marketplace. Our transformation plan is built on eight strategic pillars that will provide focus, organize our teams and drive momentum. These are:


 
We want to create a more dynamic partnership with merchants that allows us to jointly offer value to the consumer in different ways all year long. 3 Q1 2023, LETTER TO SHAREHOLDERS Everything starts with supply: if we win the right supply, demand will follow. Reinvigorate our merchant partner value proposition Over the last several years, Groupon increased the use of promotional tactics such as item-level sales and promotion codes, while asking merchant partners to fund an increasing portion of our promotions through a program called vendor funded marketing. These promotional tactics are in addition to the initial discount a merchant partner agrees to when they sign up to run on Groupon. Further, the deal structures we offer don't always consider factors important to our merchant partners, such as whether the deal is helping acquire new customers or retain existing customers. Our main “product” to merchants - a heavily discounted deal and an expensive margin structure - does not deliver sustained value and has led to increased churn of our supply base. This, in turn, has limited our offerings of desired deals which has led to negative customer experiences. We need to strike a better balance in sharing value on our platform between the consumer, merchant partners and Groupon. We believe we will do a better job of retaining merchants if we meet them where they are, support their marketing goals and not force them into a predetermined deal structure that may not meet their needs. So creating flexibility that makes sense for Groupon, merchants and consumers will be a major focus for us. We want to create a more dynamic partnership with merchants that allows us to jointly offer value to the consumer in different ways all year long. In general, our goal is to offer a full range of solutions, for example, when merchant partners need to acquire a customer, this will likely require a higher discount for consumers and come with a higher Groupon take rate. When they are looking to retain a customer, our agreement may call for a lower discount for customers and a lower Groupon take rate. Over time, we believe merchant partners should want to work with us because they see us as a trusted go-to-market channel. Improving our merchant value proposition will be a process and will take at least 12 months to slowly transition and achieve the right balance. Return to geo–focus We have brought back a geo-focus to Groupon to ensure we are matching local demand with local supply. Within our top 30 markets across our North America and International segments, we have observed significant variability in performance by market. We have some markets that are growing year-over-year and over 70% recovered versus 2019, while others are shrinking double-digits year-over-year and recovered less than 40%. In our last earnings call, we announced that we are prioritizing merchant acquisition in our top 5 North American markets. While still very early, we see some encouraging signs with our top 5 markets performing better than the rest of North America. This early win gives us confidence that as we return our focus to running our marketplace at the local level, we expect to execute more consistently across our markets and drive better performance. Fix the supply-side of our marketplace


 
• Unifying our sales leadership under one global head of supply (Barbara Weisz, our longtime leader of International) • Implementing a new compensation plan that better aligns salesforce compensation to outputs. Since rolling out this change in North America, we have seen a double- digit improvement in our sales rep productivity. • Centralizing our global sales operations to increase our efficiency and standardize best practices across markets. My goal is to make Groupon’s product the best solution on the market and, at the same time, calibrate our technology spend. Q1 2023, LETTER TO SHAREHOLDERS Recommit to a sales-driven marketplace We believe our salesforce is critical for generating differentiated supply on our platform and see an opportunity to improve the ROI from our investments in sales. In 2022, our local services salesforce compensation exceeded gross profit for a majority of our new supply in North America, with only 20% of new Local deals selling more than 10 units. We are taking steps to improve sales leadership, pipeline management and sales execution, including. By reinvigorating our merchant value proposition, returning to geo-focus and recommitting to a sales-driven marketplace, we expect to improve the quality of new merchants we onboard and fix the supply-side of our marketplace. Raise our product experience to modern marketplace standards Fixing our technology infrastructure so that we are able to improve our product experience for customers and merchant partners is a key pillar of our transformation strategy. Our current product offering provides a suboptimal experience for both consumers and merchants due to a fragmented redemption process, an unnecessarily complex user interface, and inadequate matching between deals and consumer preferences. This leads to reduced redemption rates, engagement and conversion rates. In addition, heading into the year, our technology spend on cloud, software and engineering was expected to be over 30% of revenues with over 80% of this spend allocated towards maintenance of our current technology infrastructure. A combination of poor product experience yet high resource allocation results in an unattractive ROI. In the first quarter, we changed our Product & Engineering department structure, completed our cloud migration, exited our data centers, reduced our engineering headcount, launched an initiative to reduce software spend and made progress on optimizing our cloud infrastructure. These actions have helped us right-size our tech org and will position us to exit the year at a lower cost profile, while at the same time improving our ability to execute on our product roadmap. As we enter the second quarter, we are increasing our focus on product development and have launched an ambitious hackathon initiative to quickly design, develop and launch product improvements that can address key business challenges and improve the overall customer experience. To mention a few examples of products on our roadmap gamification, personalization, bookability, generative AI-assisted deal and content creation, revamping our deal page, and internal tools. We expect to have more to share with you on this subject by our second quarter earnings. By the second half of the year, I expect we will be executing with an increased velocity on our product roadmap. My goal is to make Groupon’s product the best solution on the market and, at the same time, calibrate our technology spend. This will take some time, but I am confident we will get there. 4


 
The best teams win, and I believe we are putting together a team that has the potential to be the best I've ever worked with. 5 Q1 2023, LETTER TO SHAREHOLDERS Tune our marketing engine to focus on lower-funnel performance channels In Q1, we did a deep dive into the efficiency of our marketing spend and made a decision to a) focus our marketing spend on lower-funnel performance channels and b) move marketing spend away from incrementality to basic ROI targets based on contribution margin. As a result, our marketing spend as a percentage of gross profits decreased from 33% in the fourth quarter 2022 to 24% in the first quarter 2023. While we may have lost some topline, these were empty calories as their gross margins were not achieving a satisfactory ROI relative to their variable marketing spend. Our efficiency gained in search engine marketing best exemplifies this, where we have seen gross profit from the channel increased year-over-year, but are spending less year-over-year. We have also made great strides in improving our returns on display and affiliate spending, while turning off many other channels where the return did not make sense. We are now making a strong push across our performance channels and are open to increasing our marketing spend as long as the returns are there. We will return to spending on mid and upper funnel channels after we improve our product experience. Assemble a high performance team with a focus on operational excellence Talent is our company’s most valuable asset and the success of our mission will depend in large part on our ability to assemble an exceptionally talented, execution focused, and customer obsessed team. We need builders and doers at all levels and teammates who are pursuing our singular mission and bring qualities like attention to detail, an ability to challenge the status quo, a strong sense of ownership, and a winning attitude. Since the beginning of the year, we have leveraged Pale Fire Capital’s local network in the Czech Republic to bring talent on board, including the majority of our senior leadership team (“STeam"). In addition, we have recently had some success hiring boomerangs, individuals who were previously part of Groupon and are excited to return to help drive our transformation. We are moving quickly to identify star performers both inside Groupon and from outside that are passionate about our mission and eager for the opportunity to drive change and excited to participate in Groupon’s success, both financially and from a personal growth perspective. The best teams win, and I believe we are putting together a team that has the potential to be the best I have ever worked with. You can find more information about our senior leadership team on our corporate website. Rebuild our organization structure, business processes and management systems We need to do a much better job of incorporating operational excellence into everything we do. We are taking steps to ensure that we have a strong management team and operating systems in place to empower Groupon to make bolder decisions more quickly and ensure that our global team has the utmost clarity on our initiatives and goals, while still meeting all regulatory and reporting requirements.


 
We continue to see opportunities to improve Groupon’s ability to execute more efficiently and in turn further reduce costs. Q1 2023, LETTER TO SHAREHOLDERS6 Groupon’s organization remains very complex and, as its historical results have shown, has struggled to execute and deliver against its goals. We are taking action to make the organization flatter (the number of upper management roles has decreased 45% in the past year) and leaner as we cancel projects that are duplicative or lower priority. A flatter and leaner organization will enable us to execute our highest priorities faster. Our new leadership team is breaking down silos and bringing together disparate functions and business processes, so our teams work towards keeping our customers at the center of everything we do rather than continuing with internal focused habits. We are also implementing a performance culture with metrics and KPIs for every team, so everything that we do is intentional and focused on key priorities to drive the performance of our business. Finally, we have taken steps to improve our management system, including working to reduce the number of meetings and implementing a modern project management tool which is being used by over 400 teammates on a daily basis as their central tool for communication, collaboration and file management. Create an efficient cost structure Despite multiple cost actions, we continue to see opportunities to improve Groupon’s ability to execute more efficiently and in turn further reduce costs. This is not a situation where we have to choose between growth or starving the Company of the resources it needs to grow. We see opportunities to improve efficiencies through automation of manual processes, simplification of business processes and implementation of AI tools. We have large categories of spend (cloud and software, to name a few), where a Company our size simply doesn’t need the current footprint. We also have many small categories of spend, which we are reviewing to ensure proper business justification. We are currently on-track with our goal to exit the year with a non-GAAP SG&A run-rate of $290 million. This target has not changed with our new CFO joining a few weeks ago. As we make progress on our transformation, we will keep shareholders updated on any changes to our SG&A target. Even at the current topline performance, I believe we can improve the bottom line once we have the proper organization structure in place and adopt a mindset of frugality. Leverage our other categories to support Local Inventory in our other categories, Goods and Travel, is currently assembled to optimize their respective categories. We are planning to shift our merchandising from a verticalization strategy to an approach where all categories should be complementary to our experiential value proposition and our mission to be the ultimate destination for local experiences and services. In Goods, we will evolve our merchandising to offer seasonal trends and inspirational gifts, which will help drive freshness and engagement. Our Travel category will pursue experiential travel, for example by curating packages that include attractions and accommodations together. These types of travel offers can help drive growth in our average order value and serve as a margin generator.


 
The January restructuring announcement and March amendment to our credit facility are examples of steps Groupon has taken towards improving its financial foundation to support our transformation this year. Over time, our goal is to evolve our approach to customer lifetime value with a portfolio of experience offerings, some that help drive acquisition, retention and engagement, while others that drive margin and profitability. Striking this balance will be a key step towards unlocking the synergy potential of our horizontal marketplace business model. The January restructuring announcement and March amendment to our credit facility are examples of steps Groupon has taken towards improving its financial foundation to support our transformation this year. With these actions and additional management plans, we believe we will have sufficient liquidity to meet our obligations as they become due over the next twelve months. We are also currently evaluating several different strategies to enhance our liquidity position. These strategies may include, but are not limited to, pursuing additional actions under our multi-phase cost savings plan, seeking additional financing from both the public and private markets through the issuance of equity or debt securities, and potential monetization of certain non-core assets, including our stake in SumUp, ownership of GiftCloud and our portfolio of Intellectual Property. There is no silver bullet to fix Groupon. Success here will require numerous small improvements as we make the company more efficient, rebuild our processes, fix our supply and increase velocity on product innovation. As we transform the company this year, we will increase the value we deliver to our customers and merchant partners and put in a strong foundation for future growth. Our ongoing progress wouldn’t be possible without our incredible team. I’m very proud of the Groupon team and their collective efforts and hard work. We continue to transform our company to realize our vision while navigating a challenging environment. I look forward to updating you again when we announce the results of our second quarter earnings in August. Best regards, Dušan Šenkypl Interim CEO & Director Q1 2023, LETTER TO SHAREHOLDERS7 Improving our financial flexibility Conclusion


 
APPENDIX IN ADDITION TO THE Q1 2023 LETTER TO STOCKHOLDERS, GROUPON ALSO FILED ITS FORM 10-Q WITH THE SECURITIES AND EXCHANGE COMMISSION AND POSTED A PRESS RELEASE, FINANCIAL TABLES, ON ITS INVESTOR RELATIONS WEBSITE (investor.groupon.com). This letter contains references to non-GAAP financial measures Adjusted EBITDA, non-GAAP SG&A, and free cash flow. These non-GAAP financial measures, which are presented on a continuing operations basis, are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management.We believe that these non-GAAP financial measures facilitate comparisons with our historical results and with the results of peer companies who present similar measures(although other companies may define their non-GAAP measures differently than us, even when similar terms are used to identify such measures). However, these non- GAAPfinancial measures are not intended to be a substitute for those reported in accordance with U.S. GAAP. Adjusted EBITDA is a non-GAAP performance measure that we define as income (loss) from operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation and other special charges and credits, including items that are unusual in nature or infrequently occurring. Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board of Directors to evaluate operating performance, generate future operating plans and make strategic decisions for the allocation of capital. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board of Directors. However, Adjusted EBITDA is not intended to be a substitute for income (loss) from operations. Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities less purchases of property and equipment and capitalized software from operations. We use free cash flow to conduct and evaluate our business because, although it is similar to cash flow from operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations. Free cash flow is not intended to represent the total increase or decrease in our cash balance for the applicable period. Non-GAAP Selling, general and administrative is a non-GAAP measure that adjusts our selling, general and administrative to exclude the impact of depreciation and amortization and stock-based compensation. For additional information regarding these non-GAAP financial measures and reconciliation of these measures to the most applicable financial measures under U.S. GAAP, see “Non-GAAP Reconciliation Schedules” and “Supplemental Financial and Operating Metrics” included in the tables accompanying the earnings press release announcing our financial results for the quarter ended March 31, 2023, posted to our Investor Relations website, investor.groupon.com. Note on Forward-Looking Statements The statements contained in this letter that refer to plans and expectations for the next quarter, the full year or the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our future results of operations and financial position, business strategy and plans and our objectives for future operations and future liquidity. The words "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "continue" and other similar expressions are intended to identify forward-looking statements. We have based these forward looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, but are not limited to, our ability to execute, and achieve the expected benefits of our go-forward strategy; execution of our business and marketing strategies; volatility in our operating results; challenges arising from our international operations, including fluctuations in currency exchange rates, legal and regulatory developments in the jurisdictions in which we operate and geopolitical instability resulting from the conflict in Ukraine; global economic uncertainty, including as a result of inflationary pressures, ongoing impacts from the COVID-19 pandemic and labor and supply chain challenges; retaining and adding high quality merchants and third-party business partners; retaining existing customers and adding new customers; competing successfully in our industry; providing a strong mobile experience for our customers; managing refund risks; retaining and attracting members of our executive and management teams and other qualified employees and personnel; customer and merchant fraud; payment-related risks; our reliance on email, internet search engines and mobile application marketplaces to drive traffic to our marketplace; cybersecurity breaches; maintaining and improving our information technology infrastructure; reliance on cloud-based computing platforms; completing and realizing the anticipated benefits from acquisitions, dispositions, joint ventures and strategic investments; lack of control over minority investments; managing inventory and order fulfillment risks; claims related to product and service offerings; protecting our intellectual property; maintaining a strong brand; the impact of future and pending litigation; compliance with domestic and foreign laws and regulations, including the CARD Act, GDPR, CPRA, other privacy-related laws and regulation of the Internet and e-commerce; classification of our independent contractors, agency workers or employees; our ability to remediate our material weakness over internal control over financial reporting; risks relating to information or content published or made available on our websites or service offerings we make available; exposure to greater than anticipated tax liabilities; adoption of tax laws; our ability to use our tax attributes; impacts if we become subject to the Bank Secrecy Act or other anti-money laundering or money transmission laws or regulations; our ability to raise capital if necessary; our ability to continue as a going concern; risks related to our access to capital and outstanding indebtedness, including our convertible senior notes; our common stock, including volatility in our stock price; our ability to realize the anticipated benefits from the capped call transactions relating to our convertible senior notes; difficulties, delays or our inability to successfully complete all or part of the announced restructuring actions or to realize the operating efficiencies and other benefits of such restructuring actions; higher than anticipated restructuring charges or changes in the timing of such restructuring charges; and those risks and other factors discussed in Part I, Item 1A. "Risk Factors" of our Annual Report on Form 10-K for the year ended December 31, 2022 and Part II, Item 1A. Risk Factors of our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, and our other filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained by visiting the company's Investor Relations web site at investor.groupon.com or the SEC's web site at www.sec.gov. Groupon's actual results could differ materially from those predicted or implied and reported results should not be considered an indication of future performance. You should not rely upon forward-looking statements as predictions of future events. Although Groupon believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither Groupon nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. The forward-looking statements reflect our expectations as of May 10, 2023. We undertake no obligation to update publicly any forward looking statements for any reason after the date of this letter to conform these statements to actual results or to changes in our expectations. About Groupon Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value. To find out more about Groupon, please visit https://about.groupon.com/press.