Exhibit 99

Investor Presentation ICR Conference 2026 January 12, 2026

Forward-Looking Statements The statements contained in this presentation that are not historical facts are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are made subject to certain risks and uncertainties, which could cause actual results to differ materially from those presented. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 and the Company’s Quarterly Report on Form 10-Q for the period ended March 31, 2025.

3 Company Overview Who We Are Markets Served • Hamilton Beach Brands Holding Company • Core Consumer market is North America (U.S., Canada, Mexico, • Long tenured company (115 years) Latin America) • A leading designer, marketer and distributor of a wide range of • Increasing focus of the Premium branded small electric household and specialty housewares small kitchen appliance market appliances, as well as commercial products for restaurants, fast food chains, bars and hotels • Growing presence in global Commercial kitchen and hotel • Provider of connected devices and software for home amenities markets healthcare management • Developing global Home Healthcare • Became public in 2017, traded on NYSE under ticker HBB solutions business • Annual revenue: $600—$650 million • Annual units sold: 25—30 million • Growing revenue profitability while reducing working capital and debt

4 Powerful Brand Portfolio Best Flagship brand Hamilton Beach is a well known and trusted name that has served consumers for 115 years • Hamilton Beach flagship brand business provides strong foundation to support Premium, growth initiatives Commercial, Health • Family of powerful premium, commercial and health brands sold at higher prices and higher margins • Hamilton Beach Brands portfolio offers Good, Better, Best product assortment Good

5 Broad Product Assortment Hamilton Beach participates Participates in high demand Hamilton Beach brand portfolio in 50+ product categories categories like single-serve is the #1 small kitchen often offering multiple brands coffee, espresso, blenders, appliance brand portfolio in per category toaster ovens, irons and grills the U.S by units sold1

Consistent Product Innovation Hamilton Beach’s Good Thinking® approach to consumer-driven innovation • Gather data/feedback from 300,000+ consumer touchpoints annually to understand consumer pain points • Doubling Innovation resources and embedding AI technologies to accelerate our innovation process • Pipeline of innovative new products to solve consumer pain points

7 New Products

8 Best-in-Class Customer Relationships Products distributed through all key channels North American Consumer Global Commercial Global Health Largest customers for flagship brands

9 Key: Strategic Global Footprint and Corporate HQ Operations Regional HQ Sales Asset-Light Business Model 3rd Party Manufacturers Health Minneapolis, Markham, Ontario Dublin, Ireland Minnesota Canada HQ – Sales HealthBeacon HQ Sales Office and Marketing Belleville, Ontario Hamilton Beach outsources Distribution Center Geel, Belgium Distribution Center 3rd Party Shanghai, China manufacturing from various Manufacturing Sales Office, Engineering, Quality Richmond, Virginia China Assurance countries in the Asia Pacific Corporate Headquarters regions All Disciplines Bentonville, Southern Pines, Arkansas North Carolina Sales Office Service Center, HealthBeacon Shenzhen, China Flexibility to shift production Engineering, Quality Byhalia, Assurance, Operations, Mississippi and Distribution Center between different suppliers Distribution Center Miami, Florida and country of origin Sales Office 3rd Party Manufacturing ~1% Asia Pacific of sales Results in low capex Tultitlan, Mexico Mexico City, Mexico Mexico HQ – Sales and requirements, provides Distribution Center significant free cash flow for Marketing; Administrative reinvestment

Strategic Growth Initiatives 01. Drive Core Growth 02. Accelerate Digital Transformation Core Premium Leverage Partnerships and 03. Gain Share in Premium Market Acquisitions Customer Focused Accelerate Digital 04. Lead in Global Commercial Market Transformation Health Commercial 05. Accelerate Growth of Hamilton Beach Health 06. Leverage Partnerships and Acquisitions

01 Strategic initiative Hamilton Beach is the #2 small kitchen Drive Core appliance national brand in the U.S. by units sold and grew to #4 by dollars sold¹ Growth • Growth plans to increase revenue and market share focus on innovative new product development • New product launches include new models in high-demand categories including coffee makers, air fryer toaster ovens, blenders, food processors, hand and stand mixers, slow cookers, garment care, and more • Marketing support includes digital, social media and influencers

02 • Best-in-class retailer support driving Strategic initiative prominent brand placement on leading sites Accelerate • HBB’s strong product reviews and Digital ratings online build brand equity Transformation • Increasing investment in digital marketing strategies, including social media and influencers, to unlock an always-on, full funnel presence

03 Strategic initiative Gain Share in Premium • Some premium brands are owned while others are used under exclusive multiyear trademark licensing agreements Market Leveraging • U.S. Consumer premium market is ~$4.4 billion; brands into new premium HBB share is ~1%, providing significant room for lines growth¹ • Growth plans include new Lotus brand launch, including Lotus Professional in 2025 and Lotus Signature is mid-2026

Lotus Professional – 2025 Launch Lotus Signature – 2026 Launch

Lotus Brand Launch

04 Strategic initiative Lead in Global • Increasing participation in multi-billion-dollar global market with significant upside • Investing in higher margin products Commercial for commercial food service/beverages and hotel amenities Market • Accounted for 8% of HBB revenue in 2024 • Growth plans include product innovation, international markets, and leveraging HBB partnerships

Commercial Growth Plans Regional and global chains Commercial Partnerships expansion • Sunkist® sectionizers & juicers • Blending and mixing • Numilk® plant milk-based systems • Back-of-house food prep

05 Strategic initiative Accelerate 2021 2024 Created Hamilton Acquired HealthBeacon, Growth of Beach Health brand a medical technology firm • Focused on improving medication adherence through the injection care management system Hamilton Beach • Leverages HealthBeacon’s software development and data analytics expertise with HBB’s small appliance, engineering and Health distribution strengths • B2B sales pathway through direct contracts with Specialty Pharmacies and Pharmaceutical Manufacturers • Growth plans include expansion through new client launches, broaden product offerings for additional medications, and implement digital improvements that improve the patient experience

06 Identify businesses that fit strategically within the Hamilton Beach Brand portfolio and Strategic initiative leverage Company’s many strengths Leverage ACQUISITIONS Partnerships & PARTNERSHIPS Acquisitions • Evaluate accretive acquisition opportunities • Pursue additional trademark licensing agreements • Forge strategic alliances 

2025 Timeline Apr 30 July 30 HBB reports 1Q25 revenues Dec 31 increase 4.0%, gross margin HBB reports 2Q25 revenues (“GM”) up 120 bps, & down 18.2%, GM up 160 bps, operating profit improves & operating profit Ended 2025 with $3.3M declines $4.0M diversified sourcing base Feb 1 Mar 4 GM improvement driven by across APAC that allow us Announce price increases, to shift procurement to formation of foreign trade growth in higher margin Consumer & Health businesses countries that are in the U.S. announces U.S. increases tariffs zone and acceleration in best economic interests of 10% tariff on all on Chinese imports sourcing diversification Announced $10M in the business Chinese imports by additional 10% annualized savings Suspends guidance HBB reports 2024 U.S. tariffs on U.S. and China Started the new year Retailers revenues increase 4.6%, Chinese goods announce 90-day HBB reports 3Q25 revenues down with ~35% annual Pause Ordering GM up 300 bps, & rise to 125% pause with tariff rate 15.2%, GM down 690 bps & spend mitigated from operating profit increases on Chinese goods operating profit declines $7.7M China tariffs w/plans 23.1% Apr 9 reduced to 30% to mitigate another GM includes 370 bps headwind 25-35% in 2025 Expects 2025 revenue from 125% tariff growth to approach MSD May 12 range and operating profit Retail purchasing behavior for Core Jan 1 business improving – expect 4Q25 to grow faster than revenue sales and GM trends to improve Feb 26 sequentially vs. 3Q25 Nov 5

2026 Early View Projecting our annual performance to improve vs. 2025 as the business benefits from the sourcing, Purchasing patterns continue to normalize – expect pricing and expense actions implemented over the to be back to steady state by mid-year past 12-months combined with return to more normalized market conditions Balance ratios and Sheet free to cash remain flow strong in our historical with low leverage range. We do not expect recovery to be linear as we face tough Q1 comparison, but we see a path back to Continued organic growth investments and a disciplined in our business to support recent historical growth rates and gross margin levels M&A strategy.

Strategic Growth Drivers Core Consumer Market Innovation, Digital Marketing, Advertising Premium Market Lotus launches Professional & Lotus Signature brand Global Commercial Market Expansion Regional & Global Foodservice Chains Hamilton Beach Health New Client Launches and Product Launches Disciplined M&A Evaluate opportunities immediately accretive acquisition 

Thank You