
De’Longhi Group
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02 Report on operations 57
Business and organizational model
The Chief People Officer coordinates the Human
Resources Division which is responsible for the
management and development of human resourc-
es for the entire Group. On a local level, this respon-
sibility is entrusted to specific structures, which are
found in the main geographical areas and the
Group’s more structured branches. These struc-
tures have many duties which include, mainly, all
administrative aspects of employee relationships,
the management and development of internal re-
sources, talent acquisition, training and retention,
as well as internal communications, labor union re-
lations, development of important initiatives tied to
both employee engagement and the organization
of workplace safety.
The corporate HR structure was defined based on
the organizational changes made by the Group
over the years and is broken down based on four
main macro-clusters, dedicated to four specific
areas:
• Brand Headquarters and commercial organiza-
tion Europe
• Corporate Staff, Services and Organization, Op-
erations Europe
• Commercial organization Asia Pacific and Oper-
ations China
• Commercial organization Americas and MEIA
The Chief People Officer is responsible for the su-
pervision of the remaining commercial units.
The employee journey begins with the attraction
phase which is managed globally by Talent Acquisi-
tion and Employer branding. The latter is crucial to
the Group’s activities and allows for a structured
and integrated approach to the recruiting of new
resources. A number of initiatives were developed
in association with the employer branding strategy
focused on increasing the recognition of the Group
globally. These include updating the People section
of the corporate website and the introduction of a
new global Linkedin page, which substituted the
previous pages dedicated to single countries which
resulted in a significant increase in the number of
followers and visits in 2023, also. The number of
page followers, in fact, rose from 58.3 thousand at
year-end 2022 to 66 thousand at year-end 2023
(+14%). The most successful social strategies re-
sulted in the publication of 107 posts, 2 each week,
relating to 5 topics: Sustainability, Training, Career,
Business and Innovation, consistent with what hap-
pened in 2022. More in detail, new multimedia for-
mats were created, focused primarily on video con-
tent. This approach made it possible to reach a
total of 752,882 impressions (+10% compared to
the prior year). The most successful posts include
the one of the Smart Design project, completed in
partnership with Milan’s Politecnico and the one of
a few students from Oradea University visiting the
Salonta plant. Even though the Group’s main audi-
ence is still Italian, in 2023 there was a significant
increase in the European (+83%) and North Ameri-
can (+127%) audience, a sign of the Group’s grow-
ing international presence.
With respect again to talent attraction, for years De’
Longhi has cultivated strategic relationships with
Italy’s best universities, like Milano’s Politecnico
and Bocconi University: in order to strengthen the
tie with the academic world structured partner-
ships were established with a view not only to at-
tract the best talents, but also to increase research
and training in collaboration with the two schools.
The partnership with Politecnico, for example, calls
for the Group’s participation in events and training
courses tied to innovation, research and develop-
ment. During these courses, Group management
dedicate time and expertise in order to interact di-
rectly with youth, involving them in training projects
and activities related to De’ Longhi’s business. A
relevant event in this regard was the participation
of the Company’s General Manager in Transforma-
tive Sustainability master’s program at Bocconi Uni-
versity where the sustainability path undertaken by
the Group was presented and the commitment that
companies must have to become key players in the
creation of a sustainable future was discussed.
Similar to prior years, in 2023 one of the strategic
choices made by the De’ Longhi Group was to en-
hance and increase the knowhow of its company
resources, investing in the improvement of soft
skills and technical expertise, including as a result
of the noticeable increase in employees. Conse-
quently, there was an increase in both the number
of training hours (+20%) and the number of
participants.
This result was achieved also and above all thanks
to the projects and training tools developed over the
last few years including, specifically, with regard to
e-learning. More in detail, the PULSE platform, which
has already been used by Human Resources for sev-
eral years, also allows Group employees to create
personalized learning plans based on specific needs,
as well as access an on-line catalogue and e-learn-
ing courses. As in 2022, the Group continued to use
the Speex and Of Course Me platforms in 2023: the
first provides language courses and the second pro-
vides information and useful materials on a vast
range of topics in a single digital platform. This
allows employees to get to know more about topics
they are interested in and are relevant to their profes-
sional development by creating a personalized train-
ing course. In 2023, the Global Catalogue proposed
23 courses focused on managerial, communication
and digital skills, as well as relating to digital think-
ing. This initiative had wide participation, as well as
an enthusiastic reception: the average satisfaction
rating was 4.3 out of 5.
In 2023 the Digital Lab continued. Digital Lab is an
ad hoc training initiative conceived to improve the
digital expertise of employees working in the Mar-
keting and Commercial divisions and sustain the
growth of the Group’s e-commerce channel.
Looking again at digital expertise, in April 2023, 117
employees working in the IT division from Italy,
Germany, the United Kingdom and Romania partic-
ipated in an assessment organized by the Human
Resources division. The main objective was to
assess the digital skills of IT department employ-
ees, focusing mainly on hard skills, soft skills and
understanding of the main innovation topics. The
results obtained by the assessment allowed the
team responsible for the project to build a training
path called “Innovation Breakfast”, series of morn-
ing webinars focused on exploring emerging
trends in innovation. These meetings, comprised of
4 sessions of around 1 hour each, were launched in
November 2023 and ended in January 2024.
In 2023 the Group also launched the Sustainability
Learning Journey, which is part of a broader sus-
tainability strategy and provides training on topics
related to this topic: De’ Longhi’s goal is to render its
employees more knowledgeable as to the impact
that their positive actions could have on promoting
a better future. The Group, therefore, structured a
training course focused on this topic: the first event
involved an exceptional guest, renowned