mtch-20210727
0000891103false00008911032021-07-272021-07-27

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): July 27, 2021

MATCH GROUP, INC.
(Exact name of registrant as specified in its charter)
Delaware001-3414859-2712887
(State or other jurisdiction
of incorporation) 		(Commission
File Number)		(IRS Employer
Identification No.)

8750 North Central Expressway, Suite 1400
Dallas, TX 75231
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (214) 576-9352
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading SymbolName of exchange on which registered
Common Stock, par value $0.001MTCHThe Nasdaq Stock Market LLC
(Nasdaq Global Select Market)
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐


Item 2.02.    Results of Operations and Financial Condition.
Item 7.01.    Regulation FD Disclosure.
On July 27, 2021, Match Group, Inc. (“Match Group”) announced that it is adjusting its presentation of key operating and financial data included with its quarterly and annual results, beginning with the second quarter of 2021. Additional information regarding this change in presentation is included in Exhibit 99.1 hereto and incorporated herein by reference.
Exhibit 99.1 is being furnished under both Item 2.02 “Results of Operations and Financial Condition” and Item 7.01 “Regulation FD Disclosure.”
Item 9.01.    Financial Statements and Exhibits.
(d) Exhibits
Exhibit
Number
Description
104Inline XBRL for the cover page of this Current Report on Form 8-K



SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
MATCH GROUP, INC.
By:/s/ Gary Swidler
Gary Swidler
Chief Operating Officer and Chief Financial Officer

Date: July 27, 2021

Exhibit 99.1
Match Group, Inc. (“Match Group”) is adjusting its presentation of key operating and financial data to provide better insight into the performance of its business. Going forward, we will disclose this data in three geographic areas—Americas, Europe, and APAC and Other.
Additionally, rather than presenting Average Subscribers and Average Revenue per Subscriber (“ARPU”), we will present Payers and Revenue per Payer (“RPP”) (as defined below). Unlike Average Subscribers, which include only users who purchase a subscription, and are counted on a daily basis, Payers include all users from whom we earn revenue (including those who make only à la carte purchases) and are counted as unique users in a given month. Similarly, ARPU is a daily metric and includes Direct Revenue sourced from subscribers only, whereas RPP is a monthly metric and includes all Direct Revenue. We believe that Payers and RPP, which account for non-subscriber users and the associated revenue, will be more useful in evaluating the performance of our business.
We believe presenting Direct Revenue, Payers, and RPP in three geographic regions enables investors to better understand our operating performance and is appropriate given our expanding global footprint. The new metrics also better account for the increasing à la carte revenue as a percentage of total revenue that the company earns and enhance comparability with our peers.
The trended metrics on the following page will be presented on a regular basis going forward, beginning with second quarter 2021 results. For comparability purposes, these metrics are provided quarterly since the beginning of 2019. The supplemental information set forth below is intended to provide further insight into our performance. Supplemental information may not always be included with the regular presentation of our quarterly results.
Please refer to the definitions included below.
Definitions
Americas includes North America, Central America, South America, and the Caribbean islands.
Europe includes continental Europe, the British Isles, Iceland, Greenland, and Russia, but excludes Turkey (which is included in APAC and Other).
APAC and Other includes Asia, Australia, the Pacific islands, the Middle East, and Africa.
Direct Revenue is revenue that is received directly from end users of our services and includes both subscription and à la carte revenue.
Indirect Revenue is revenue that is not received directly from end users of our services, substantially all of which is advertising revenue.
Payers are unique users at a brand level in a given month from whom we earned Direct Revenue. When presented as a quarter-to-date or year-to-date value, Payers represents the average of the monthly values for the respective period presented. At a consolidated level, duplicate Payers may exist when we earn revenue from the same individual at multiple brands in a given month, as we are unable to identify unique individuals across brands in the Match Group portfolio.
Revenue per Payer (RPP) is the average monthly revenue earned from a Payer and is Direct Revenue for a period divided by the Payers in the period, further divided by the number of months in the period.


Trended Metrics
201920202021Year Ended December 31,
Q1Q2Q3Q4Q1Q2Q3Q4Q120192020
Revenue (in millions, rounding differences may occur)
Direct Revenue
Americas$252.5 $267.3 $286.5 $283.9 $281.2 $298.7 $336.8 $331.2 $344.3 $1,090.2 $1,248.0 
Europe131.1 141.6 154.3 157.4 156.5 154.1 181.6 188.0 189.1 584.4 680.1 
APAC and Other70.3 78.4 90.1 93.7 97.1 94.0 109.8 115.7 121.9 332.6 416.6 
Total Direct Revenue454.0 487.3 530.9 535.0 534.8 546.7 628.3 634.9 655.2 2,007.2 2,344.7 
Indirect Revenue10.7 10.7 10.5 12.2 9.8 8.7 11.5 16.5 12.4 44.1 46.5 
Total Revenue$464.6 $498.0 $541.5 $547.2 $544.6 $555.5 $639.8 $651.4 $667.6 $2,051.3 $2,391.3 
Payers (in thousands)
Americas5,919 6,255 6,601 6,709 6,691 6,836 7,455 7,469 7,595 6,371 7,113 
Europe3,267 3,482 3,747 3,896 3,899 3,830 4,154 4,229 4,255 3,598 4,028 
APAC and Other1,711 1,875 2,060 2,317 2,417 2,339 2,417 2,463 2,567 1,991 2,409 
Total Payers10,897 11,612 12,408 12,922 13,007 13,005 14,026 14,161 14,417 11,960 13,550 
RPP
Americas$14.22 $14.24 $14.47 $14.10 $14.01 $14.56 $15.06 $14.78 $15.11 $14.26 $14.62 
Europe$13.38 $13.55 $13.73 $13.46 $13.38 $13.41 $14.57 $14.81 $14.81 $13.54 $14.07 
APAC and Other$13.70 $13.94 $14.58 $13.48 $13.39 $13.40 $15.15 $15.66 $15.83 $13.92 $14.41 
Total RPP$13.89 $13.99 $14.26 $13.80 $13.71 $14.01 $14.93 $14.95 $15.15 $13.99 $14.42 
Note: In the table above, and in the Supplemental Information that follows, our ability to eliminate duplicate Payers at a brand level for periods prior to Q2 2020 is impacted by data privacy requirements which require that we anonymize data after 12 months, therefore Payer data for those periods is likely overstated. Additionally, as Payers is a component of the RPP calculation, RPP is likely commensurately understated for these same periods due to these data privacy limitations.


Supplemental Information
201920202021Year Ended December 31,
Q1Q2Q3Q4Q1Q2Q3Q4Q120192020
Payers (in thousands)
Tinder6,305 7,025 7,643 8,155 8,281 8,175 8,755 8,912 9,143 7,282 8,531 
All Other Brands4,592 4,587 4,765 4,767 4,726 4,830 5,271 5,249 5,274 4,678 5,019 
Total Payers10,897 11,612 12,408 12,922 13,007 13,005 14,026 14,161 14,417 11,960 13,550 
Revenue per Payer (RPP)
Tinder$12.77 $13.09 $13.70 $13.10 $12.78 $12.88 $13.74 $13.51 $13.61 $13.18 $13.24 
All Other Brands$15.42 $15.37 $15.16 $15.00 $15.33 $15.94 $16.91 $17.38 $17.81 $15.23 22.48$16.43 
Total RPP$13.89 $13.99 $14.26 $13.80 $13.71 $14.01 $14.93 $14.95 $15.15 $13.99 $14.42 
Average Subscribers (in thousands)
Tinder4,730 5,233 5,670 5,890 6,033 6,161 6,579 6,711 6,915 5,385 6,373 
All Other Brands3,883 3,847 3,942 3,919 3,881 3,902 4,217 4,228 4,194 3,898 4,057 
Total Average Subscribers8,613 9,080 9,612 9,809 9,914 10,063 10,796 10,939 11,109 9,283 10,430 
ARPU
Tinder$0.55 $0.57 $0.59 $0.58 $0.57 $0.56 $0.59 $0.57 $0.59 $0.58 $0.57 
All Other Brands$0.61 $0.63 $0.59 $0.59 $0.61 $0.63 $0.67 $0.68 $0.72 $0.60 $0.65 
Total ARPU$0.58 $0.58 $0.59 $0.59 $0.59 $0.58 $0.62 $0.62 $0.64 $0.58 $0.60 
Definitions of previous metrics
Subscribers are users who purchase a subscription to one of our services. Users who purchase only à la carte features are not included in Subscribers.
Average Subscribers is the number of Subscribers at the end of each day in the relevant measurement period divided by the number of calendar days in that period.
Average Revenue per Subscriber (“ARPU”) is Direct Revenue from Subscribers in the relevant measurement period (whether in the form of subscription or à la carte) divided by the Average Subscribers in such period and further divided by the number of calendar days in such period. Direct Revenue from users who are not Subscribers and have purchased only à la carte features is not included in ARPU.