ontf-20220420
0001110611FALSE00011106112022-04-202022-04-20

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): April 20, 2022
_______________________
ON24, INC.
(Exact name of registrant as specified in its charter)
_______________________
Delaware001-3996594-3292599
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
50 Beale Street, 8th Floor
San Francisco,
CA94105
(Address of principal executive offices)(Zip Code)
(415369-8000
(Registrant’s telephone number, including area code)
_______________________
Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading SymbolName of each exchange on which registered
Common stock, par value $0.0001 per shareONTFThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  



Item 5.02     Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Appointment of Director
On April 20, 2022, the Board of Directors (the “Board”) of ON24, Inc. (the “Company”), acting upon the recommendation of its Nominating and Corporate Governance Committee, appointed Anil Arora as director of the Company, effective April 25, 2022, to fill a newly created vacancy to serve as a Class III director for a term expiring at the Company’s 2024 annual meeting of stockholders or upon his earlier death, resignation or removal.
Mr. Arora has served as the Senior Partner, President of the Wealth Segment of The Tifin Group LLC, a wealth technology company, since September 2020. Prior to The Tifin Group LLC, Mr. Arora served as the CEO of Envestnet | Yodlee, Inc., a financial technology company, from November 2015 to March 2019, and as a member of the Envestnet, Inc. board of directors from November 2015 to October 2021. Prior to that, Mr. Arora served as the President and CEO of Yodlee, Inc., a financial technology company, from February 2000 to November 2015. Mr. Arora has served on the board of directors of Conagra Brands, Inc., a consumer goods company, since July 2018, including as a member of the audit committee. Ping Identity Holding Corp., an intelligent identity company, has announced that Mr. Arora is expected to join its board of directors in May 2022. Mr. Arora holds a BS in Business from Rockford College and an MBA from the University of Michigan. We believe Mr. Arora’s technology, financial, and public company experience will make him a valuable member of our Board.
Mr. Arora will receive compensation for his service as a member of the Board consistent with that received by the Company’s other non-employee directors pursuant to the Company’s Non-Employee Director Compensation Policy, as amended from time to time.
The Board has affirmatively determined that Mr. Arora is independent in accordance with applicable New York Stock Exchange listing rules and has no material direct or indirect interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.
Mr. Arora will enter into the Company’s standard form of indemnification agreement with the Company, which will provide indemnification protection for him in connection with his service as a member of the Board.
Item 7.01     Regulation FD Disclosure.
On April 25, 2022, the Company issued a press release announcing the foregoing appointment. The Company’s press release is attached as Exhibit 99.1 to this current report and is incorporated herein by reference.
In accordance with General Instruction B.2 of Form 8-K, the information in the press release attached as Exhibit 99.1 hereto shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
Item 9.01     Financial Statements and Exhibits.
(d) Exhibits
Exhibit No.Description of Exhibits
104
Cover Page Interactive Data File (embedded within the Inline XBRL document)



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: April 25, 2022
ON24, Inc.
By:/s/ Steven Vattuone
Steven Vattuone
Chief Financial Officer

Exhibit 99.1

ON24 Appoints Anil Arora to Board of Directors
Company adds fintech pioneer and accomplished executive in leading product, vision,
and company growth from startup to industry leader
SAN FRANCISCO and LONDON – April 25, 2022 – ON24 (NYSE: ONTF) today announced the appointment of Anil Arora to the company’s board of directors. Arora brings to ON24 more than 25 years of diverse executive leadership and public company board experience across the technology, financial services, and consumer goods industries.
He is a pioneer in fintech, building Yodlee from startup to a market leader in online financial services and leading the company’s vision and platform development. Arora also has deep operational, marketing, and board experience across companies such as Conagra Brands, Gateway, Pillsbury, and Kraft.

“Anil is a versatile executive with a mix of experience in marketing and building long-term category leadership, as well as data analytics and cloud platform expertise,” said Sharat Sharan, founder and CEO at ON24. “We believe he will give us invaluable perspective as we continue to expand our products and services and deepen our expertise in the markets we serve.”

“ON24 is at the forefront of driving a data-driven approach in sales and marketing with a powerful platform for capturing rich first-person insights,” said Arora. “I look forward to supporting the company’s mission in helping customers use data to enhance digital engagement and drive measurable business outcomes and growth.”
About Anil Arora
Arora has served as senior partner and president of the wealth segment at The Tifin Group, an AI driven company personalizing the investor experience to improve financial wellness, since September 2020. Prior to The Tifin Group, he served as the CEO of Envestnet | Yodlee, Inc., a financial technology company, from November 2015 to March 2019, and as a member of the Envestnet, Inc.’s board of directors from November 2015 to October 2021. Previously, he served as the president and CEO of Yodlee, Inc. from February 2000 until its acquisition in November 2015, leading the company’s vision and growth. Arora has also served on the board of directors of consumer goods company Conagra Brands, Inc. since July 2018, the board of directors of Water.org since August 2016, a non-profit organization that has provided clean water and sanitation access to 43 million people globally, and he will join Ping Identity Holding Corp.’s board of directors in May 2022.
About ON24
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs,



expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including our ability to sustain our recent revenue growth rate, attract new customers and expand sales to existing customers; fluctuation in our performance, our history of net losses and expected increases in our expenses; competition in our markets and any decline in demand for our solutions; our ability to expand our sales and marketing capabilities and otherwise manage our growth; the impact of the COVID-19 pandemic; disruptions or other issues with our technology or third-party services; compliance with data privacy, import and export controls, customs, sanctions and other laws and regulations; intellectual property matters; and matters relating to our common stock, along with the other risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.
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Media Contact:
Roger Villareal
[email protected]
Investor Contact:
Lauren Sloane
[email protected]
© 2022 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries. The other referenced trademarks and service marks are also owned by ON24, Inc. and may be registered in some countries.