snbr-20250425
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):  April 25, 2025 
SNBR Logo JPG.jpg
SLEEP NUMBER CORPORATION
(Exact name of registrant as specified in its charter)

Minnesota
(State or other jurisdiction of incorporation)
000-2512141-1597886
(Commission File Number)(IRS Employer Identification No.)

1001 Third Avenue South, Minneapolis, MN  55404
(Address of principal executive offices) (Zip Code) 
(763) 551-7000
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class Trading
Symbol(s)
 Name of each exchange on which registered
Common Stock, par value $0.01 per share SNBR Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). 
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  




ITEM 5.02
DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS.

On April 25, 2025, the role then held by Annie Bloomquist, Executive Vice President and Chief Innovation Officer was eliminated and she ceased serving in that role and as a member of Sleep Number Corporation’s (the “Company’s”) executive leadership team. Bloomquist will continue to serve in an advisory role to the Company through May 31, 2025, supporting the transition. While serving in this advisory role, Bloomquist will continue to receive her current base salary and be eligible to vest in her outstanding Company equity awards. At the conclusion of this service, Bloomquist will be eligible to receive the non-change in control severance payments and benefits provided under the Company’s Executive Severance Pay Plan. Bloomquist’s departure is not the result of any disagreement with the Company on any subject, including its operations, policies or practices.

ITEM 9.01.FINANCIAL STATEMENTS AND EXHIBITS.
(d)    Exhibits.
Exhibit No.Description of Exhibit
99.1
104Cover Page Interactive Data File (embedded within the Inline XBRL document)


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

  SLEEP NUMBER CORPORATION
  (Registrant)
     
Dated:  April 30, 2025 By:     /s/ Samuel R. Hellfeld
  Name: Samuel R. Hellfeld
  Title: Executive Vice President, Chief Legal and Risk Officer

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Exhibit 99.1

Sleep Number Announces Leadership Team Changes as Part of Organizational Redesign

New leadership structure represents a step change for the organization in
efficiency and accountability

MINNEAPOLIS – (April 30, 2025) – Sleep Number Corporation (Nasdaq: SNBR) today announced a series of changes to its Executive Leadership Team, reporting into Linda Findley, President and CEO, aimed to grow and support its near- and long-term strategy. These changes are part of the company’s organizational redesign, creating a more streamlined decision-making process to deliver on efficiency and increased accountability.

“Since joining Sleep Number, I have been evaluating opportunities to create a more focused organization to bring us closer to our customer,” said Findley. “The changes are part of our efforts to strengthen company performance. Our new leadership team will enhance accountability and operational efficiency across our business. With clearer lines of reporting and less overlap of key functions, we expect to accelerate decision-making and improve our ability to respond quickly to changing industry and macroeconomic conditions.”

As part of this realignment:

Melissa Barra, formerly Executive Vice President, Chief Sales and Services Officer, has been appointed to the newly created position of Executive Vice President, Chief Product and Enterprise Strategy Officer. Barra will have oversight of the company’s product portfolio, from development through distribution. She will be responsible for streamlining research and development efforts and ensuring that products, partnerships and distribution continue to evolve in ways that meet the needs of today’s customers.

Chris Krusmark, formerly Executive Vice President, Chief Human Resources Officer, has been appointed Executive Vice President, Chief Retail and People Officer. He will be responsible for managing the retail experience and real estate footprint for customers as well as the team members and processes that support them. In this combined role, Krusmark will focus on strengthening the connection between customers and team members to increase conversion.

Hitesh Patel, Senior Vice President, Chief Information Officer, will take on expanded responsibilities by leading the consolidation of corporate technology capabilities to reduce duplication previously distributed across multiple teams and functions. By consolidating technology resources, they can more seamlessly adapt to customer needs.

Tanya Skogerboe has been appointed Senior Vice President, Chief Supply Chain and Transformation Officer, responsible for leading all aspects of Sleep Number’s supply chain operations. This will bring end-to-end efficiency to the supply chain – from manufacturing to fulfillment – to ensure quality, consistency and efficiency at every step of the customer journey. Tanya will continue to oversee the rigorous transformation efforts to get closer to the customer and optimize operations.

As was recently announced, Amber Minson will join as Executive Vice President, Chief Marketing Officer. Amber will be responsible for driving sustainable demand generation, brand visibility and media efficiency to




Sleep Number Announces Leadership Changes - Page 2 of 2    



fuel growth. In her role, she will establish a new marketing model that delivers more customer engagements from fewer dollars.

Additionally, the role previously held by Annie Bloomquist, Executive Vice President, Chief Innovation Officer, was eliminated, effective April 25, 2025. Bloomquist will serve as an advisor to the management team until May 31, 2025, to support a smooth transition of her responsibilities.

“I want to thank our team members for their adaptability and commitment as we implement these changes,” continued Findley. “I also want to thank Annie for her years of service and contributions to the company. We wish her success in her future endeavors.”

The remainder of the Executive Leadership Team, including Francis Lee, Executive Vice President, Chief Financial Officer, and Sam Hellfeld, Executive Vice President, Chief Legal and Risk Officer, will continue in their current roles.

About Sleep Number Corporation

Sleep Number is a sleep wellness company. We are guided by our purpose to improve the health and wellbeing of society through higher quality sleep; to date, our innovations have improved nearly 16 million lives. Our sleep wellness platform helps solve sleep problems, whether it’s providing individualized temperature control for each sleeper through our Climate360® smart bed or applying our 33 billion hours of longitudinal sleep data and expertise to research with global institutions.

Our smart bed ecosystem drives best-in-class engagement through dynamic, adjustable, and effortless sleep with personalized sleep and health insights; our millions of Smart Sleepers are loyal brand advocates. And our 3,600 mission-driven team members passionately innovate to drive value creation through our vertically integrated business model, including our exclusive direct-to-consumer selling in nearly 640 stores and online.

To learn more about life-changing, individualized sleep, visit a Sleep Number® store near you, our newsroom and investor relations sites, or SleepNumber.com.

Forward-looking Statements

Statements used in this news release relating to future plans and events such as the statements about the company’s ability to drive efficiency, increase accountability and speed up decision-making to strengthen performance and ability to respond quickly to changing industry and macroeconomic conditions, and the new executive leadership team’s ability to streamline operational efficiency, enhance the customer experience and drive sustainable demand generation, brand visibility and media efficiency are forward-looking statements subject to certain risks and uncertainties which could cause the company’s results to differ materially. The most important risks and uncertainties are described in the company’s filings with the Securities and Exchange Commission, including in Item 1A of the company’s Annual Report on Form 10-K and other periodic reports. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement.

Media Contact: Julie Elepano; [email protected]
Investor Contact: Ryan Smith; [email protected]