spt-20220222
0001517375false00015173752022-02-222022-02-22

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): February 22, 2022
Sprout Social, Inc.
(Exact Name of Registrant as Specified in its Charter)
Delaware001-3915627-2404165
(State or Other Jurisdiction
of Incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
131 South Dearborn St., Suite 70060603
Chicago,Illinois
(Address of Principal Executive Offices)(Zip Code)

(866) 878-3231
(Registrant’s telephone number, including area code)
Not applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each classTrading Symbol(s)Name of each exchange on which registered
Class A Common Stock, $0.0001 par value per shareSPTThe Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act 



Item 2.02. Results of Operations and Financial Condition.
    On February 22, 2022, Sprout Social, Inc. (the “Company”) issued a press release announcing its results for the quarter and fiscal year ended December 31, 2021, and providing its business outlook. A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

Item 7.01 Regulation FD Disclosure.

    On February 22, 2022, the Company posted an investor presentation to its website at https://investors.sproutsocial.com (the “Investor Presentation”). A copy of the Investor Presentation is attached as Exhibit 99.2 to this Current Report on Form 8-K and is incorporated herein by reference. The Company expects to use the Investor Presentation, in whole or in part, and possibly with modifications, in connection with presentations to investors, analysts and others.

    The information contained in the Investor Presentation is summary information that is intended to be considered in the context of the Company’s Securities and Exchange Commission (“SEC”) filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Investor Presentation speaks only as of the date of this Current Report on Form 8-K. The Company undertakes no duty or obligation to publicly update or revise the information contained in the Investor Presentation, although it may do so from time to time. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure. In addition, the exhibit furnished herewith contains statements intended as “forward-looking statements” that are subject to the cautionary statements about forward-looking statements set forth in such exhibit. By furnishing the information contained in the Investor Presentation, the Company makes no admission as to the materiality of any information in the Investor Presentation that is required to be disclosed solely by reason of Regulation FD.

    This Current Report on Form 8-K and its contents (including Exhibits 99.1 and 99.2) are furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”), nor shall it be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.
Note Regarding Forward-Looking Statements
Certain statements in this Current Report on Form 8-K constitute “forward-looking statements” within the meaning of the federal securities laws. These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While the Company believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including the risks discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 24, 2021, and the Company's Annual Report on Form 10-K for the year ended December 31, 2021 to be filed with the SEC, as well as other factors described from time to time in the Company's other filings with the SEC. Such forward-looking statements are made only as of the date of this Current Report on Form 8-K. The Company undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If it does update one or more forward-looking statements, no inference should be made that the Company will make additional updates with respect to those or other forward-looking statements.

Item 9.01. Financial Statements and Exhibits.

(d)Exhibits.



Exhibit No. Description
 

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
SPROUT SOCIAL, INC.
  
  
By:/s/ Heidi Jonas
Name:Heidi Jonas
Title:General Counsel and Secretary
Date: February 22, 2022



image_0a.jpg
Sprout Social Announces Fourth Quarter 2021 Financial Results Above Guidance Range
2021 ARR growth of 42% year-over-year
Fourth quarter total revenue of $53.3 Million, up 43% year-over-year

CHICAGO, February 22, 2022 – Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced financial results for its fourth quarter ended December 31, 2021.
“We put emphatic finishing touches on a fantastic year for Sprout, as social remains mission critical to successful outcomes in the next evolution of business,” said Justyn Howard, Sprout Social’s CEO and co-founder. “We set multiple new high water marks and have strong momentum in our business, as companies of all sizes harness the power of social. We’re making aggressive investments to solidify our market leadership, which we believe positions Sprout to deliver durable growth.”
“We’re incredibly proud of our team for further raising the bar on our own performance.”

Fourth Quarter 2021 Financial Highlights

Revenue

Revenue was $53.3 million, up 43% compared to the fourth quarter of 2020.
ARR was $224.2 million, up 42% compared to the fourth quarter of 2020.
Operating Loss

GAAP operating loss was ($9.7) million, compared to ($5.8) million in the fourth quarter of 2020.
Non-GAAP operating loss was ($2.6) million, compared to a Non-GAAP operating loss of ($3.3) million in the fourth quarter of 2020.

Net Loss

GAAP net loss was ($9.9) million, compared to ($5.9) million in the fourth quarter of 2020.
Non-GAAP net loss was ($2.7) million, compared to a Non-GAAP net loss of ($3.4) million in the fourth quarter of 2020.
GAAP net loss per share was ($0.18) based on 54.1 million weighted-average shares of common stock outstanding, compared to ($0.11) based on 53.1 million weighted-average shares of common stock outstanding in the fourth quarter of 2020.
Non-GAAP net loss per share was ($0.05) based on 54.1 million weighted-average shares of common stock outstanding, compared to Non-GAAP net loss per share of ($0.06) based on 53.1 million weighted-average shares of common stock outstanding in the fourth quarter of 2020.

Cash

Cash and equivalents and marketable securities totaled $176.9 million as of December 31, 2021, up from $175.0 million as of September 30, 2021.
Net cash generated by operating activities was $2.5 million, compared to net cash used by operating activities of ($0.2) million in the fourth quarter of 2020.
Free cash flow was $2.2 million, compared to ($2.0) million in the fourth quarter of 2020.

See “Customer Metrics” and “Use of Non-GAAP Financial Measures” below for how Sprout Social defines ARR, Non-GAAP operating loss, Non-GAAP net loss, Non-GAAP net loss per share and free cash flow and the financial tables that accompany this release for reconciliations of these measures to their closest comparable GAAP measures.

Fiscal Year 2021 Financial Highlights

Revenue

Total revenue was $187.9 million, up 41% compared to fiscal 2020.

Operating Loss




GAAP operating loss was ($28.1) million, compared to ($32.0) million in fiscal 2020.
Non-GAAP operating loss was ($6.4) million, compared to ($20.9) million in fiscal 2020.

Customer Metrics
Grew number of customers to 31,762 as of December 31, 2021, up 19% compared to December 31, 2020.
Grew number of customers contributing over $10,000 in ARR to 4,917 customers as of December 31, 2021, up 56% compared to December 31, 2020.
Grew number of customers contributing over $50,000 in ARR to 610 customers as of December 31, 2021, up 91% compared to December 31, 2020.
Dollar-based net retention rate was 112% in 2021, compared with 110% in 2020.
Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 118% in 2021, compared with 117% in 2020.

Recent Customer Highlights
During the fourth quarter, we had the opportunity to help new customers like Square, Johnson & Johnson Medical Devices, Illumina, Marsh McLennan Agency, Archer-Daniels-Midland, The Container Store, and Rackspace.
We executed growth deals with great brands and organizations like Omnicom Media Group, Red Hat, Agrium, YMCA of the USA, United Nations OCHA and Gibson.

Recent Business Highlights

Sprout Social recently:
Updated and enhanced ESG reporting.
Was recognized as one of Glassdoor’s Best Places to Work in 2022
Ranked #3 on Battery Venture’s 25 Highest Rates Public Cloud Computing Companies to Work For
Was named a Best Workplace for Parents by Great Place to Work
Enhanced review management capabilities with Yelp integration
Enhanced social commerce capabilities with WooCommerce integration


First Quarter and 2022 Financial Outlook
For the first quarter of 2022, the Company currently expects:
Total revenue between $56.1 and $56.2 million, or growth of 38% year-over-year.
Non-GAAP operating loss between ($2.2) million and ($1.8) million.
Non-GAAP net loss per share of between ($0.05) and ($0.04) based on approximately 54.2 million weighted-average shares of common stock outstanding.
“We are pleased to deliver another efficient quarter,” said Joe Del Preto, CFO. “Behind the rapid growth in our market and the increasingly strategic importance of social, we have ambitious R&D goals and are continuing to invest in go to market efforts across all of our served market segments. We believe the combination of our attractive unit economics and growth investments position us strongly to deliver against our multi-year financial framework.”
For the full year 2022, the Company currently expects:
Total revenue between $249 to $250 million, or growth of 33% year-over-year.
Non-GAAP operating loss between ($7.4) and ($6.0) million.
This range implies roughly 40bps to 100bps of year-over-year operating margin improvement.
Non-GAAP net loss per share of between ($0.14) and ($0.13) based on approximately 54.5 million weighted-average shares of common stock outstanding.
The Company’s first quarter and 2022 financial outlook is based on a number of assumptions that are subject to change and many of which are outside the Company’s control, including the impact of the ongoing COVID-19 pandemic on our financial performance and customer demand. If actual results vary from these assumptions, the Company’s expectations may change. There can be no assurance that the Company will achieve these results.

The Company does not provide guidance for operating loss, the most directly comparable GAAP measure to non-GAAP operating loss, or net loss per share, the most directly comparable GAAP measure to non-GAAP net loss per share, and similarly cannot provide a reconciliation between its forecasted non-GAAP operating loss and non-GAAP net loss per share and these comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results.




Conference Call Information
The financial results and business highlights will be discussed on a conference call and webcast scheduled at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) today, February 22, 2022. Online registration for this event conference call can be found at https://conferencingportals.com/event/WCLZyewU. The live webcast of the conference call can be accessed from Sprout Social’s investor relations website at http://investors.sproutsocial.com.
Following completion of the events, a webcast replay will also be available at http://investors.sproutsocial.com for 12 months.
About Sprout Social
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 31,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “outlook,” “long-term model,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “strategy, “target,” “explore,” “continue,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the impact on our business and the businesses of our prospective and existing customers of the COVID-19 pandemic, our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q1 and 2022 financial outlook, our plans and objectives for future operations, growth, initiatives or strategies. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: our rapid growth and limited history with key features of our platform makes it difficult to evaluate our prospects and future operating results; we may not be able to sustain our revenue and customer growth rate in the future; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; the effects and duration of the ongoing COVID-19 pandemic are unpredictable and may materially affect our customers and how we operate our business, and the duration and extent to which the pandemic continues to threaten our future results of operations; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 24, 2021 and our Annual Report on Form 10-K for the year ended December 31, 2021 to be filed with the SEC, as well as any other future quarterly and current reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the ongoing and numerous adverse impacts of the COVID-19 pandemic. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.

Use of Non-GAAP Financial Measures

We have provided in this press release certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that use of these non-GAAP financial measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included in this press release, and investors are encouraged to review these reconciliations.


Non-GAAP gross profit. We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense. We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.





Non-GAAP operating loss. We define non-GAAP operating loss as GAAP loss from operations, excluding stock-based compensation expense. We believe non-GAAP operating loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Non-GAAP net loss. We define non-GAAP net loss as GAAP net loss and comprehensive loss, excluding stock-based compensation expense. We believe non-GAAP net loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Non-GAAP net loss per share. We define non-GAAP net loss per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense. We believe non-GAAP net loss per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance.
Free cash flow. We define free cash flow as net cash provided by (used in) operating activities less purchases of property and equipment. Free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash used in our core operations that, after purchases of property and equipment, is not available for strategic initiatives.

Free cash flow margin. We define free cash flow margin as free cash flow as a percentage of revenue.
Customer Metrics

Annual recurring revenue (“ARR”). We define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period. We believe ARR is an indicator of the scale of our entire platform while mitigating fluctuations due to seasonality and contract term.

Number of customers. We define a customer as a unique account, multiple accounts containing a common non-personal email domain or multiple accounts governed by a single agreement. We believe that the number of customers using our platform is an indicator not only of our market penetration, but also of our potential for future growth as our customers often expand their adoption of our platform over time based on an increased awareness of the value of our platform and products.
Number of customers contributing more than $10,000 in ARR. We define number of customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end. We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers and attract larger organizations. We believe this represents potential for future growth, including expanding within our current customer base.

Number of customers contributing more than $50,000 in ARR. We define number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end. We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with our largest customers and attract more sophisticated organizations. We believe this represents potential for future growth, including expanding within our current customer base. Over time, our largest customers have constituted a greater share of our revenue.

Dollar-based net retention rate. We calculate dollar-based net retention rate by dividing the ARR from our customers as of December 31st in the reported year by the ARR from those same customers as of December 31st in the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We use dollar-based net retention to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers.

Dollar-based net retention rate excluding SMB customers. We calculate dollar-based net retention rate excluding SMB customers by dividing the ARR from all customers excluding ARR from customers that we have identified or that self-identified as having less than 50 employees as of December 31st in the reported year by the ARR from those same customers as of December 31st of the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We used dollar-based net retention excluding SMB customers to evaluate the long-term value of our larger customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers.
Availability of Information on Sprout Social’s Website and Social Media Profiles
Investors and others should note that Sprout Social routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Sprout Social Investors website. We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Sprout Social Investors website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Sprout Social to review the information that it shares at the Investors link located at the bottom of the page on www.sproutsocial.com and to regularly follow our social media profiles. Users may automatically




receive email alerts and other information about Sprout Social when enrolling an email address by visiting "Email Alerts" in the "Shareholder Services" section of Sprout Social's Investor website at https://investors.sproutsocial.com/.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial


Contact

Media:
Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: [email protected]
Phone: (312) 528-9166







Sprout Social, Inc.
Consolidated Statements of Operations and Comprehensive Loss (Unaudited)
(in thousands, except share and per share data)
Three Months Ended December 31,
20212020
Revenue
Subscription$ 52,621$ 36,915
Professional services and other644431
Total revenue53,26537,346
Cost of revenue(1)
Subscription13,0689,344
Professional services and other222271
Total cost of revenue13,2909,615
Gross profit39,97527,731
Operating expenses
Research and development(1)12,2187,805
Sales and marketing(1)24,82416,285
General and administrative(1)12,6539,436
Total operating expenses49,69533,526
Loss from operations(9,720)(5,795)
Interest expense(73)(81)
Interest income6954
Other (expense) income, net(101)1
Loss before income taxes(9,825)(5,821)
Income tax expense7555
Net loss and comprehensive loss$ (9,900)$ (5,876)
Net loss per share attributable to common shareholders, basic and diluted$ (0.18)$ (0.11)
Weighted-average shares outstanding used to compute net loss per share, basic and diluted54,071,42953,145,198
(1) Includes stock-based compensation expense as follows:
Three Months Ended December 31,
20212020
Cost of revenue$ 364$ 132
Research and development1,318492
Sales and marketing3,843631
General and administrative1,6261,261
Total stock-based compensation expense$ 7,151$ 2,516










Sprout Social, Inc.
Consolidated Statements of Operations and Comprehensive Loss (Unaudited)
(in thousands, except share and per share data)
Twelve Months Ended December 31,
20212020
Revenue
Subscription$ 185,726$ 131,804
Professional services and other2,1331,145
Total revenue187,859132,949
Cost of revenue(1)
Subscription45,79134,196
Professional services and other997721
Total cost of revenue46,78834,917
Gross profit141,07198,032
Operating expenses
Research and development(1)40,04930,491
Sales and marketing(1)84,18259,137
General and administrative(1)44,92940,406
Total operating expenses169,160130,034
Loss from operations(28,089)(32,002)
Interest expense(300)(366)
Interest income259617
Other (expense) income, net(361)223
Loss before income taxes(28,491)(31,528)
Income tax expense211127
Net loss and comprehensive loss$ (28,702)$ (31,655)
Net loss per share attributable to common shareholders, basic and diluted$ (0.53)$ (0.62)
Weighted-average shares outstanding used to compute net loss per share, basic and diluted53,768,30151,368,737
(1) Includes stock-based compensation expense as follows:
Twelve Months Ended December 31,
20212020
Cost of revenue$ 1,062$ 749
Research and development4,0391,935
Sales and marketing10,6362,464
General and administrative5,9935,931
Total stock-based compensation expense$ 21,730$ 11,079


















Sprout Social, Inc.
Consolidated Balance Sheets (Unaudited)
(in thousands, except share and per share data)
December 31, 2021December 31, 2020
Assets
Current assets
Cash and cash equivalents$ 107,114$ 114,515
Marketable securities69,82149,364
Accounts receivable, net of allowances of $1,298 and $1,428 at
December 31, 2021 and December 31, 2020, respectively
25,48317,178
Deferred Commissions13,9158,622
Prepaid expenses and other assets6,1999,651
Total current assets222,532199,330
Property and equipment, net12,85414,925
Deferred commissions, net of current portion14,4028,757
Operating lease, right-of-use asset9,45910,132
Goodwill2,2992,299
Intangible assets, net3,0454,088
Other assets, net126138
Total assets$ 264,717$ 239,669
Liabilities and Stockholders' Equity
Current liabilities
Accounts payable$ 2,888$ 1,543
Deferred revenue69,22043,407
Operating lease liability2,6932,155
Accrued wages and payroll related benefits12,5569,885
Accrued expenses and other11,0726,587
Total current liabilities98,42963,577
Deferred revenue, net of current portion132355
Operating lease liability, net of current portion20,94623,638
Total liabilities119,50787,570
Stockholders' equity
Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 48,663,781 and 45,844,325 shares issued and outstanding, respectively, at December 31, 2021; 46,698,354 and 43,898,850 shares issued and outstanding, respectively, at December 31, 202044
Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 8,516,390 and 8,309,446 shares issued and outstanding, respectively, at December 31, 2021; 9,574,566 and 9,367,622 shares issued and outstanding, respectively, at December 31, 202011
Additional paid-in capital351,774328,343
Treasury stock, at cost(30,824)(29,206)
Accumulated deficit(175,745)(147,043)
Total stockholders’ equity145,210152,099
Total liabilities and stockholders’ equity$ 264,717$ 239,669






Sprout Social, Inc.
Consolidated Statements of Cash Flows (Unaudited)
(in thousands)
Three Months Ended December 31,
20212020
Cash flows from operating activities
Net loss$ (9,900)$ (5,876)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities
Depreciation of property and equipment761718
Amortization of line of credit issuance costs4444
Amortization of premium on marketable securities234195
Amortization of acquired intangible assets261324
Amortization of deferred commissions3,5552,290
Amortization of right-of-use operating lease asset170142
Stock-based compensation expense7,1522,516
Provision for accounts receivable allowances473123
Changes in operating assets and liabilities
Accounts receivable(9,915)(2,893)
Prepaid expenses and other current assets955(5,076)
Deferred commissions(8,125)(5,014)
Accounts payable and accrued expenses4,0885,922
Deferred revenue13,3586,266
Lease liabilities(634)145
Net cash provided by (used in) operating activities2,477(174)
Cash flows from investing activities
Purchases of property and equipment(264)(1,799)
Purchases of marketable securities(30,028)(3,421)
Proceeds from maturity of marketable securities19,6503,356
Net cash used in investing activities(10,642)(1,864)
Cash flows from financing activities
Proceeds from follow-on offering of common stock, net of underwriters'
discounts and commissions
--
Payments for line of credit issuance costs(60)(69)
Proceeds from exercise of stock options78
Proceeds from disgorgement of stockholders short-swing profits-1,137
Employee taxes paid related to the net share settlement of stock-based awards-(2,301)
Payments of deferred offering costs--
Net cash used in financing activities(53)(1,225)
Net decrease in cash and cash equivalents(8,218)(3,263)
Cash and cash equivalents
Beginning of period115,332117,778
End of period$ 107,114$ 114,515










Sprout Social, Inc.
Consolidated Statements of Cash Flows (Unaudited)
(in thousands)
Twelve Months Ended December 31,
20212020
Cash flows from operating activities
Net loss$ (28,702)$ (31,655)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities
Depreciation of property and equipment2,9912,838
Amortization of line of credit issuance costs188215
Amortization of premium on marketable securities736423
Amortization of acquired intangible assets1,0431,394
Amortization of deferred commissions12,1757,702
Amortization of right-of-use operating lease asset6731,053
Stock-based compensation expense21,73111,079
Provision for accounts receivable allowances6142,005
Changes in operating assets and liabilities
Accounts receivable(8,920)(8,083)
Prepaid expenses and other current assets3,465(4,737)
Deferred commissions(23,113)(14,002)
Accounts payable and accrued expenses8,5026,635
Deferred revenue25,58913,987
Lease liabilities(2,155)(206)
Net cash provided by (used in) operating activities14,817(11,352)
Cash flows from investing activities
Purchases of property and equipment(926)(4,015)
Purchases of marketable securities(109,552)(53,143)
Proceeds from maturity of marketable securities88,3603,356
Net cash used in investing activities(22,118)(53,802)
Cash flows from financing activities
Proceeds from underwriters' purchase of over-allotment shares, related to the Company's initial public offering, net of underwriters' discounts and commissions-9,954
Proceeds from follow-on offering of common stock, net of underwriters'
discounts and commissions
-42,127
Payments for line of credit issuance costs(183)(187)
Proceeds from exercise of stock options37370
Proceeds from disgorgement of stockholders short-swing profits1,6641,137
Employee taxes paid related to the net share settlement of stock-based awards(1,618)(8,636)
Payments of deferred offering costs-(406)
Net cash (used in) provided by financing activities(100)44,359
Net decrease in cash and cash equivalents(7,401)(20,795)
Cash and cash equivalents
Beginning of period114,515135,310
End of period$ 107,114$ 114,515







The following schedule reflects our non-GAAP financial measures and reconciles our non-GAAP financial measures to the related GAAP financial measures (in thousands, except per share data):

Summary of Non-GAAP Financial Measures
Three Months Ended December 31,Twelve Months Ended December 31,
2021202020212020
Non-GAAP gross profit$ 40,339$ 27,863$ 142,133$ 98,781
Non-GAAP operating loss(2,569)(3,279)(6,359)(20,923)
Non-GAAP net loss(2,749)(3,360)(6,972)(20,576)
Non-GAAP net loss per share(0.05)(0.06)(0.13)(0.40)
Free cash flow$ 2,213$ (1,973)$ 13,891$ (15,367)
Reconciliation of Non-GAAP Financial Measures
Three Months Ended December 31,Twelve Months Ended December 31,
2021202020212020
Reconciliation of Non-GAAP gross profit
Gross profit$ 39,975$ 27,731$ 141,071$ 98,032
Stock-based compensation expense3641321,062749
Non-GAAP gross profit$ 40,339$ 27,863$ 142,133$ 98,781

Reconciliation of Non-GAAP operating loss
Loss from operations$ (9,720)$ (5,795)$ (28,089)$ (32,002)
Stock-based compensation expense7,1512,51621,73011,079
Non-GAAP operating loss$ (2,569)$ (3,279)$ (6,359)$ (20,923)

Reconciliation of Non-GAAP net loss
Net loss and comprehensive loss$ (9,900)$ (5,876)$ (28,702)$ (31,655)
Stock-based compensation expense7,1512,51621,73011,079
Non-GAAP net loss$ (2,749)$ (3,360)$ (6,972)$ (20,576)

Reconciliation of Non-GAAP net loss per share
Net loss per share attributable to common shareholders, basic and diluted$ (0.18)$ (0.11)$ (0.53)$ (0.62)
Stock-based compensation expense0.130.050.400.22
Non-GAAP net loss per share$ (0.05)$ (0.06)$ (0.13)$ (0.40)


Reconciliation of free cash flow
Net cash provided by (used in) operating activities$ 2,477$ (174)$ 14,817$ (11,352)
Purchases of property and equipment(264)(1,799)(926)(4,015)
Free cash flow$ 2,213$ (1,973)$ 13,891$ (15,367)



2021 Investor Day 2022 Investor Presentation


 
Disclaimers Forward-Looking Statements This presentation contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “outlook,” “model,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “strategy, “target,” “explore,” “continue,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to the impact on our business and the businesses of our prospective and existing customers of the COVID-19 pandemic, our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q1 2022, 2022, medium term, and long-term financial outlook and performance against our multi-year financial framework, our plans and objectives for future operations, growth, initiatives or strategies, including our planned 2022 investment in research and development. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: our rapid growth and limited history with key features of our platform makes it difficult to evaluate our prospects and future operating results; we may not be able to sustain our revenue and customer growth rate in the future; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; the effects and duration of the ongoing COVID-19 pandemic are unpredictable and may materially affect our customers and how we operate our business, and the duration and extent to which the pandemic continues to threaten our future results of operations; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 24, 2021, as supplemented by our subsequent Quarterly Reports on Form 10-Q, and our Annual Report on Form 10-K for the year ended December 31, 2021 to be filed with the SEC, as well as any other future quarterly and current reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the ongoing and numerous adverse impacts of the COVID-19 pandemic. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this presentation certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that use of these non-GAAP financial measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included at the end of this presentation, and investors are encouraged to review these reconciliations. The Company cannot provide reconciliations between its forecasted non-GAAP measures and the most comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company’s control and may vary greatly between periods and could significantly impact future financial results. Customer Metrics and Market Data This presentation includes useful customer metrics and other data, which are defined at the back of this presentation. Unless otherwise noted, information in this presentation concerning our industry, including industry statistics and forecasts, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. Projections, forecasts, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors. We have not independently verified the accuracy or completeness of the information provided by independent industry and research organizations, other third parties or other publicly available information. Accordingly, we make no representations as to the accuracy or completeness of that information nor do we undertake to update such information after the date of this presentation. 2022 Investor Presentation


 
*All financial metrics are as of or for the period ended 12/31/21. Revenue growth represents year-over-year growth of 4Q21 over 4Q20. 31,000+ Customers in 100+ Countries 75% Gross Profit 43% Revenue Growth 99% Subscription Revenue >$224M Annual Recurring Revenue 2022 Investor Presentation


 
Investments Highlights Empowering businesses to operationalize social Mission critical system of record for digital business Recurring SaaS model (99% subscription) Founder-led leadership team and exceptional culture Disruptive inbound trial model and fast time to value Highly scalable single code base Durable moats and barriers to entry Large and rapidly growing TAM 2022 Investor Presentation


 
Our history Sprout was built on the premise that social media would change the way the world communicates and how virtually every aspect of business operates. 2011 Sprout platform introduced 2010 Founded company 2013 Hired 100th employee 2017 First business acquisition 2018 Opened Dublin office Launched first add-on module (Listening) 2019 Became a public company Launched Reviews add-on 2020 Sprout Design Refresh Launched Premium Analytics add-on 2021 Launched Social Commerce 2016 Series C funding 2022 Use Case Proliferation 2022 Investor Presentation


 
Social media has fundamentally transformed the way consumers connect with brands Businesses must adapt or risk becoming irrelevant to nearly half of the world’s population. The ways that business attract, acquire, sell to and service customers is being completely transformed. Total Global Social Media Users per Statista, January 20222022 Investor Presentation With more than consumers using social media 3.9 billion


 
And changed the entire customer experience, across the enterprise This digital transformation requires virtually every part of an organization to adapt and re-tool. Social is a horizontal technology that has tangible benefits to nearly every department of a modern business; businesses must maximize the value of social data. 2022 Investor Presentation


 
Requiring an entirely new system of record Social media is massive, scattered, multi-purpose and does not conform to our existing business systems. A centralized platform is critical to creating strategic business value. Marketing Sales Support Success Product Strategy Commerce Advocacy 2022 Investor Presentation


 
Marketing Sales Support Success Product Strategy Commerce Advocacy Sprout is the platform solution Sprout consolidates the complexity of social channels into a powerful, elegant and seamlessly integrated platform that can be leveraged across an organization. 2022 Investor Presentation


 
Sprout’s platform is mission-critical for more than 31,000 customers globally 2022 Investor Presentation


 
A powerful, fully integrated platform Our core platform was built to facilitate social communication. We’ve expanded our capabilities to handle new use-cases as more of the customer experience has shifted to social, and as businesses mature in their standardization of social. Expanded Capabilities Premium Add-onsCore Platform Analytics Listening Advocacy Expanded Capabilities Premium Add-ons Reputation CommerceAutomation Core Platform ReportingEngagement Publishing Collaboration ReportingEngagement Publishing Collaboration Reputation CommerceAutomation Analytics Listening Advocacy 2022 Investor Presentation


 
Providing real-time insights for brands across billions of data points Social data is an unprecedented source of business intelligence — allowing businesses to better understand their customers, markets, competitors and to shape their strategy based on real-time global insights from billions of consumers. 2022 Investor Presentation


 
With compounding competitive advantages Our approach to building powerful tools on a single code-base allows us to address the needs of a large number of brands, while using our scale to quickly compound value. The single code base allows us to innovate quickly and deliver feature enhancements to all of our customers at once. Deep, Integrated Network Partnerships Dynamic Innovation Seamless, Unified Platform Single Code Base Data Scale 2022 Investor Presentation


 
Direct Competitors Specialized & lack integration Platform / technology limitations Disparate systems pieced together through M&A Custom & services heavy Other Software Vendors Social is horizontal and can’t be compartmentalized Built on common, unique ID Anonymized data / GDPR Issues Social demands a discrete system of record and data Meaningful barriers to entry We are well positioned to lead our market. Our primary competitors have taken a different approach; other software vendors have been unable to adapt effectively to social and lack the entrenched network integration that represents a meaningful barrier to future entry. 2022 Investor Presentation


 
Entrenched network & integration ecosystem We have deep, integrated network relationships that are increasingly hard to replicate; our expanding set of technology partner integrations is growing the value of our social system of record. 2022 Investor Presentation


 
Top customer-rated platform Sprout is the top customer-rated platform across these major categories relative to our primary competitors. Our ability to earn top ratings from more than 3,000 customers across SMB, mid-market and enterprise companies alike, is a testament to our differentiated platform. *Ratings reflect Sprout Social’s rating and the ratings of its primary competitors by G2 as of January 26, 2022 Ease of Use Admin Product Direction Support Performance & Reliability Ease of Setup Focus 9.0 8.9 9.0 8.9 8.8 8.8 SMB, Mid-Market, Enterprise A 8.4 8.5 7.9 8.0 8.6 8.4 Consumer, SMB B 7.5 6.6 8.2 7.4 7.5 6.6 Enterprise C 7.4 7.2 8.0 7.7 8.2 6.5 Enterprise 2022 Investor Presentation


 
2022 Investor Presentation In a very large market >$44B Current SAM* 2021 Estimate <1% Current Penetration* Sprout and all of our direct competitors combined today serve a small fraction of global businesses >$100B 2025 SAM Forecast* >20% Annual Growth *See Appendix for detailed calculation


 
With proven success across segments We believe every market segment represents a multi-billion dollar addressable market. Sprout has proven our ability to serve each part of the market effectively, with industry-leading customer satisfaction and unit economics in each. ● >6:1 overall LTV:CAC Ratio* ● Highly diverse customer base with no revenue concentration ● Growing ACV and revenue across every segment ● Broad perspective. Our smallest segment has 3,000+ customers ● Every segment served from a single code-base and distribution model SMB Enterprise Agency Mid-Market *As of 12/31/2021. Visual reflects ARR distribution by segment as of 12/31/2021.2022 Investor Presentation


 
Disruptive and efficient inbound GTM model Success & Support Account Growth Customer On-boarding RetentionInbound Trials Sales Development Demand Generation Acquisition 2022 Investor Presentation


 
Consistently expanding ARR In addition to consistently growing our customer base over time, we’ve seen the value of those customers increase disproportionately, compounding our ARR growth. 15% CAGR Total Customers 34% CAGR Total ARR Compound Average Growth Rate (CAGR) measured over the trailing 3 year period 4Q18 to 4Q212022 Investor Presentation


 
Accelerating customer expansion As our platform and enterprise growth efforts unfold, larger initial deal sizes, strategy to drive higher value for existing customers and a steady penetration of larger customers each compound multi-year ACV expansion. Recent Customer Highlights ACV


 
Strong economics, optimized for growth Attractive returns on growth investments and a strong competitive position reinforce investments to support long duration growth 2019 2020 2021 4Q21 2025 Framework Organic Revenue 44% 36% 41% 43% >30% / year Organic ARR 39% 36% 42% 42% >30% / year Gross Margin 74% 74% 76% 76% Operating Margin -21% -16% -3% -5% +100-300bps / year FCF Margin -15% -12% 7% 4% 200-300bps > OPM *All financial measures and estimates are non-GAAP.2022 Investor Presentation


 
Our growth strategy We are early in our journey with multiple levers to sustain durable medium term growth Capture Nascent TAM Account Expansion Platform Expansion International Expansion Category Expansion 23 2022 Investor Presentation


 
Culture as a business strategy Great Place to Work Certified Since the beginning, we’ve focused on building the highest quality products, an industry-leading workplace, and taking amazing care of our customers. We’re building an enduring company that our team, families, customers and investors can be proud of. Glassdoor Best Places to Work 2022 Investor Presentation 2019, 2020, 2021 2017, 2018, 2020, 2021, 2022


 
Driven by a world-class leadership team Heidi Jonas General Counsel Joe Del Preto CFO Jamie Gilpin CMO Maureen Calabrese CPO Ryan Barretto President Rachael Pfenning SVP, Operations Peter Soung Dir. Product & Engineering Alan Boyce SVP, Engineering Aaron Rankin CTO Justyn Howard CEO Gil Lara CCO Team background 2022 Investor Presentation


 
Creating value for all of our stakeholders Social is disruptive and mission critical Attractive unit economics and durable long term growth Strategic technology partner in secularly advantaged growth market Sustainable competitive advantages Top rated culture and team Industry leading platform 2022 Investor Presentation


 
Appendix Sprout Social, Inc. Summary and Reconciliation of Non-GAAP Financial Measures (Unaudited) (in thousands, except per share data) Reconciliation of Non-GAAP Financial Measures Three Months Ended 12/31, 2021 2020 Reconciliation of Non-GAAP operating loss Loss from operations -$9,720 -$5,795 Stock-based compensation expense $7,151 $2,516 Non-GAAP operating loss -$2,569 -$3,279 Reconciliation of Non-GAAP net loss Net loss and comprehensive loss -$9,900 -$5,876 Stock-based compensation expense $7,151 $2,516 Non-GAAP net loss -$2,749 -$3,360 Reconciliation of Non-GAAP net loss per share Net loss per share attributable to common shareholders, basic and diluted -$0.18 -$0.11 Stock-based compensation expense per share $0.13 $0.05 Non-GAAP net loss per share -$0.05 -$0.06 Reconciliation of free cash flow Net cash provided by (used in) operating activities $2,477 -$174 Purchases of property and equipment -$264 -$1,799 Free cash flow $2,213 -$1,973 Summary of Non-GAAP Financial Measures Three Months Ended 12/31, 2021 2020 Non-GAAP operating loss -$2,569 -$3,279 Non-GAAP net loss -$2,749 -$3,360 Non-GAAP net loss per share -$0.05 -$0.06 Free cash flow $2,213 -$1,973 2022 Investor Presentation


 
Appendix 2022 Investor Presentation


 
Appendix Annual Recurring Revenue (“ARR”). We define ARR as the annualized revenue run rate of subscription agreements from all customers as of the last date of the specified period. We believe ARR is an indicator of the scale of our entire platform while mitigating fluctuations due to seasonality and contract term. Organic ARR. We define organic ARR as total ARR excluding the impact of recurring revenue generated from legacy Simply Measured products. We believe organic ARR is an indicator of the scale and visibility of our core platform while mitigating fluctuations due to seasonality and contract term. Organic Revenue. Total revenue excluding the revenue impact from the 2017 acquisition of Simply Measured. Non-GAAP gross margin. We define non-GAAP gross margin as GAAP gross profit, excluding stock-based compensation expense. We believe non-GAAP gross margin provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance. Non-GAAP operating loss. We define non-GAAP operating loss as GAAP loss from operations, excluding stock-based compensation expense. We believe non-GAAP operating loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance. Non-GAAP net loss. We define non-GAAP net loss as GAAP net loss and comprehensive loss, excluding stock-based compensation expense. We believe non-GAAP net loss provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance. Non-GAAP net loss per share. We define non-GAAP net loss per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense. We believe non-GAAP net loss per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, which is often unrelated to overall operating performance. Free cash flow (FCF). We define free cash flow as net cash used in operating activities less purchases of property and equipment. Free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash used in our core operations that, after purchases of property and equipment, is not available for strategic initiatives. Free cash flow margin (FCF Margin). We define free cash flow margin as free cash flow as a percentage of revenue. Dollar-based net retention rate. We calculate dollar-based net retention rate by dividing the organic ARR from our customers as of December 31st in the reported year by the organic ARR from those same customers as of December 31st in the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes organic ARR from new customers. We use dollar-based net retention to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. Average Contract Value (ACV). We define ACV as the ending period total ARR divided by the ending period total customer count. LTV:CAC. We calculate the lifetime value of our customers and associated customer acquisition costs for a particular year by comparing (i) gross profit from net new organic ARR for the year divided by one minus the estimated subscription renewal rate to (ii) total sales and marketing expense incurred in the preceding year. Number of customers. We define a customer as a unique account, multiple accounts containing a common non-personal email domain or multiple accounts governed by a single agreement. We believe that the number of customers using our platform is an indicator not only of our market penetration, but also of our potential for future growth as our customers often expand their adoption of our platform over time based on an increased awareness of the value of our platform and products. Number of customers contributing more than $10,000 in ARR. We define number of customers contributing more than $10,000 in ARR as those on a paid subscription plan that had more than $10,000 in ARR as of a period end. We view the number of customers that contribute more than $10,000 in ARR as a measure of our ability to scale with our customers. Number of customers contributing more than $50,000 in ARR. We define number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had more than $50,000 in ARR as of a period end. We view the number of customers that contribute more than $50,000 in ARR as a measure of our ability to scale with our customers and attract the largest organizations. We believe this represents potential for future growth, including expanding within our current customer base. We calculated our current >$44B Served Addressable Market estimate as follows: (i) utilized data from The US SBA, The US Census Bureau, The OECD and Statista to estimate the total number of businesses in the United States and globally in each of our served market segments (Enterprise, Mid-Market, SMB) with a social media presence; (ii) utilized internal data and estimates to estimate of the number of such businesses that require a social media management platform (the “Target Businesses”); (iii) calculated the average of our ACV and our estimate of our primary competitors’ ACVs in each segment; and (iv) multiplied the estimated average segment ACVs by the estimated number of Target Businesses in each applicable segment.   We calculated our >$100B 2025 Served Addressable Market forecast using the methodology above. We used internal estimates informed by research from the Harris Poll to determine the projected business presence on social media in 2025 that will require a social media management platform, multiplied by our internal projected average segment ACVs in 2025 for Sprout Social and its primary competitors in the applicable segment. Current Penetration of our Served Addressable Market. We estimate the current total revenue of SPT and each of our primary competitors and divide by our current SAM to determine current market penetration. 2022 Investor Presentation