Exhibit 10.1

AMENDMENT NO. 1 TO EMPLOYMENT AGREEMENT

Amendment No. 1 dated as of July 2, 2025, and effective as of July 1, 2025 (this "Amendment No. 1") to the EMPLOYMENT AGREEMENT dated as of September 12, 2021 (the "Employment Agreement"), by and between Stagwell Inc. (the “Company”) and Ryan Greene (the "Executive"). Unless otherwise defined herein, capitalized terms used herein shall have the meanings given to such terms in the Employment Agreement.

W I T N E S S E T H :

WHEREAS, the parties hereto desire to amend the Employment Agreement as hereinafter set forth;

WHEREAS, the Employment Agreement provides that any change, modification, or amendment to the Employment Agreement shall be effective and binding only if in writing and signed by the parties to the Employment Agreement;

NOW, THEREFORE, subject to the approval of the Human Resources & Compensation Committee of the Board of Directors of the Company (the “Compensation Committee”), in consideration of the mutual covenants and agreements set forth in this Amendment, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties do hereby agree as follows:

3(a) Title. Commencing July 2, 2025 and during the Term, Executive shall have the position of Chief Financial Officer, Stagwell Inc. or such other leadership title as the Chief Executive Officer of the Company may designate.

3(b) Duties: The Executive shall report directly to the Chief Executive Officer of the Company or his designee. The Executive shall perform such executive and managerial duties and responsibilities customary to his office and as are reasonably necessary to the operations of the Company.

2.  Section 4 – Compensation:

4(a) Base Salary. As compensation for his services hereunder during the Term, the Company shall pay the Executive, in accordance with its normal payroll practices, an annualized base salary of $650,000, which may be eligible for a review to increase on January 1, 2027 within the discretion of the CEO and Compensation Committee (such annualized base salary, as it may be so increased, “Base Salary”).

4(b) Annual Discretionary Bonus. For the 2025 calendar year, Executive will be eligible to receive annual discretionary incentive compensation in addition to Executive’s Base Salary, up to 80% of Executive’s Base Salary (“Bonus Target”). The Annual Discretionary Bonus shall be based upon criteria determined by the Chief Executive Officer and the Compensation Committee, which criteria shall include the Executive’s performance, the overall financial performance of the Company and such other factors as the Chief Executive Officer and the Compensation Committee shall deem reasonable and appropriate (such annual discretionary bonus, as it may be so increased, the “Annual Discretionary Bonus”). The Annual Discretionary Bonus shall be paid in accordance with the Company’s normal bonus payment procedures. The Annual Discretionary Bonus will be paid 50% in cash and 50% in restricted stock units underlying shares of Stagwell Inc. Class A Common Stock which will vest one (1) year following the applicable grant date. In the Company’s sole discretion, cash may be substituted in whole or in part for the restricted stock units.

3.   Order of Precedence

In the event of any conflict or inconsistency between the terms and conditions of this Amendment No. 1 and any terms and conditions of the Employment Agreement or other documents relating to Executive’s employment at the Company, the terms and conditions set forth in this Amendment No. 1 shall prevail.

4.   No other Amendment

Except as set forth in this Amendment No. 1, the Employment Agreement and all other compensation provisions therein shall remain in full force and effect without further modification.

5.   Capitalized Terms

Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Employment Agreement.

6.   Headings

The headings contained in this Amendment No. 1 are for reference purposes only and shall not affect the meaning or interpretation of this Amendment No. 1.

7.    Counterparts

This Amendment No. 1 may be executed in one or more counterparts, and each such counterpart shall be deemed an original instrument, but all such counterparts taken together shall constitute but one agreement. Facsimile or PDF signatures shall constitute an original.

IN WITNESS WHEREOF, the parties hereto have executed this Amendment No. 1 as of the day and year first above written. 

Exhibit 10.2

AMENDMENT NO. 2 TO EMPLOYMENT AGREEMENT

Amendment No. 2 dated as of July 2, 2025 and effective as of July 1, 2025 (this "Amendment No. 2") to the EMPLOYMENT AGREEMENT dated as of May 6, 2019 (the "Employment Agreement"), as amended September 8, 2021, by and between Stagwell Inc. (the “Company”) and Frank Lanuto (the "Executive"). Unless otherwise defined herein, capitalized terms used herein shall have the meanings given to such terms in the Employment Agreement.

W I T N E S S E T H :

WHEREAS, the parties hereto desire to amend the Employment Agreement as hereinafter set forth;

WHEREAS, the Employment Agreement provides that any change, modification, or amendment to the Employment Agreement shall be effective and binding only if in writing and signed by the parties to the Employment Agreement;

NOW, THEREFORE, subject to the approval of the Human Resources & Compensation Committee of the Board of Directors of the Company (the “Compensation Committee”), in consideration of the mutual covenants and agreements set forth in this Amendment, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties do hereby agree as follows:

1. Section 2 – Term of Employment

Section 2 of the Employment Agreement is hereby amended by deleting such section in its entirety and inserting the following in lieu thereof:

2. Term

Subject to the provisions contained in Sections 6 and 7, the Executive’s employment by the Company shall continue for a transition term (hereinafter the “Transition Term”) commencing July 1, 2025 through June 30, 2026 (the “Transition Completion Date”). Either the Transition Term or the employment term following the Transition Term may be referred to as the "Term." Executive’s employment with the Company shall continue after the Transition Completion Date unless terminated by the Company or Executive pursuant to (a) or (b) below. During the Term, this Agreement may be terminated as follows:

(a)    the Executive delivers to the Company ninety (90) days’ advance written notice of resignation (a “Notice of Termination”); or

(b)   the Company terminates the Executive’s employment with or without “Cause” (as defined herein).

Any Notice of Termination given by the Executive under this Section 2 shall specify: (i) the Termination Date (defined below) that shall be no less than 90 days from the date of the Notice of Termination; and (ii) the fact that the notice is being delivered pursuant to Section 2 of this Agreement. In the event that the Executive delivers a Notice of Termination, the Company shall have the right at any time during such ninety (90)-day notice period to relieve the Executive of all or any portion of his offices, duties and responsibilities and to place him on a paid leave-of-absence status. The date on which the Executive ceases to be employed by the Company, regardless of the reason therefor, is referred to in this Agreement as the “Termination Date.”

2. Section 3 – Duties and Responsibilities

3(a) Title. Commencing July 2, 2025, and during the Term, Executive shall have the position of Executive Vice President (EVP), Finance, Stagwell Inc.

3(b) Duties. The Executive shall perform such executive and managerial duties and responsibilities customary to his office and as are reasonably necessary to the operations of the Company. Specifically, Executive shall oversee Corporate Finance as reasonably directed by the CEO.

3. Section 4 – Compensation

4(a) Base Salary. As compensation for his services hereunder during the Term, the Company shall pay the Executive, in accordance with its normal payroll practices, an annualized base salary of $650,000, which may be increased from time to time by the Compensation Committee (such annualized base salary, as it may be so increased, “Base Salary”).

4(b) Perquisite Allowance. Effective July 1, 2025, and pro-rated for the 2025 calendar year, the Company will pay Executive a perquisite allowance equal to $25,000 annually during each Term, to cover the costs of leasing, insuring, and maintaining an automobile and other travel expenses professional dues and other perquisities to be paid in accordance with the Company’s normal payroll practices.

4(c) Annual Discretionary Bonus. For the 12-month performance year (the “Performance Year”) ending December 31, 2025, Executive will be eligible to receive annual discretionary incentive compensation, in addition to Executive’s Base Salary, up to 85% of Executive’s Base Salary (“2025 Transition Bonus Target”). After the Transition Completion Date, for the Performance Year ending December 31, 2026 and subsequent years, Executive shall be eligible to receive annual discretionary incentive compensation of up to 75% of Executive’s Base Salary (“Bonus Target”).

The annual discretionary bonus shall be based upon criteria determined by the Chief Executive Officer and the Compensation Committee, which criteria shall include the Executive’s performance, the overall financial performance of the Company and such other factors as the Chief Executive Officer and the Compensation Committee shall deem reasonable and appropriate (such annual discretionary bonus, as it may be so increased, the “Annual Discretionary Bonus”). The percentage of Executive’s 2025 Transition Bonus Target awarded shall be equal to the percentage of the applicable bonus target awarded to the Chief Executive Officer (or, in the event the CEO waives a bonus in 2025, to that of the Chief Financial Officer). For the avoidance of doubt, the preceding sentence shall not be construed or interpreted to mean that Executive shall receive the same bonus amount (or bonus Target) as the Chief Executive Officer (or Chief Financial Officer if the CEO waives). For the avoidance of doubt, the foregoing provisions matching the Executive’s awarded percentage to the CEO (or CFO if applicable) shall only apply to the discretionary bonus for 2025 Performance Year. The Annual Discretionary Bonus shall be paid in accordance with the Company’s normal bonus payment procedures. The Annual Discretionary Bonus will be paid 75% in cash and 25% in restricted stock units underlying shares of Stagwell Inc. Class A Common Stock, which will vest one (1) year following the applicable grant date. In the Company’s sole discretion, cash may be substituted in whole or in part for the restricted stock units. Any cash bonus awarded pursuant to this Section 4(c) shall be deemed earned and not be subject to any repayment or retention conditions. All regular vesting provisions related to stock bonus grants shall apply.

4(e) Grants Under LTIP Plans: For the 2026 calendar year, the Executive shall be eligible to receive an annual target award amount of approximately $619,000 USD pursuant to the Company’s applicable LTIP Plan, with such award to be made on terms and conditions no more or less favorable than those of awards made to other senior executives of the Company. After the Transition Completion Date, for the 2027 calendar year and subsequent years, any annual target award amount under the LTIP shall be approximately $300,000 with each such award to be made on terms and conditions no more or less favorable than those of awards made to other senior executives of the Company.

4. Section 6 – Termination

(b) Termination by the Executive for Good Reason: Executive shall be entitled to terminate this Agreement and the Term for “Good Reason” by written notice to the Company not more than 20 days after the occurrence of the event constituting such Good Reason. For the purposes of this Agreement, “Good Reason” shall mean:

Any notice required to be given by the Executive pursuant to this Section 6(b) shall specify the nature of the circumstance alleged to constitute Good Reason and the provisions of this Agreement relied upon, and shall specify the date of termination which shall not be less than 30 days or more than 60 days following the date of such notice.

6(e) Notice of Termination by the Executive Without Good Reason during the Transition Term Only: Should Executive provide a Notice of Termination without “Good Reason” at any time during the Transition Term, such notice shall be deemed a Notice of Termination for “Good Reason” as of July 1, 2025 for purposes of Executive’s LTIP grants that have not vested pursuant to their applicable vesting schedules as of the Termination Date (as defined in Section 2 above).

5. Order of Precedence

In the event of any conflict or inconsistency between the terms and conditions of this Amendment No. 2 and any terms and conditions of the Employment Agreement or other documents relating to Executive’s employment at the Company, the terms and conditions set forth in this Amendment No. 2 shall prevail.

6. No other Amendment

Except as set forth in this Amendment No. 2, the Employment Agreement and all other provisions therein shall remain in full force and effect without further modification.

7. Applicable Law and Jurisdiction

This Amendment No. 2 shall be governed by and construed in accordance with the laws of New York, without application of conflict of law provisions applicable therein.

8. Capitalized Terms

Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Employment Agreement.

9. Headings

The headings contained in this Amendment No. 2 are for reference purposes only and shall not affect the meaning or interpretation of this Amendment No. 2.

10. Counterparts

This Amendment No. 2 may be executed in one or more counterparts, and each such counterpart shall be deemed an original instrument, but all such counterparts taken together shall constitute but one agreement. Facsimile or PDF signatures shall constitute an original.

IN WITNESS WHEREOF, the parties hereto have executed this Amendment No. 2, as of the day and year first above written.

Exhibit 99.1

Stagwell (STGW) Advances Executive Team with Four Key Appointments

NEW YORK, July 8, 2025 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointments of Ryan Greene as Chief Financial Officer, Frank Lanuto as EVP, Finance, Jason Reid as Chief Strategy Officer and Niels Laurberg as Chief Investment Officer. 

"These moves strategically advance our executive team and are aimed at building the most effective, efficient and forward-looking leadership group to tackle the industry’s behemoths head on,” said Mark Penn, Chairman and CEO of Stagwell. “Ryan, Frank, Jason and Niels have each demonstrated strong leadership and contributed to efficiency gains over years of service to Stagwell, and we believe this change will help us achieve our 5x5 plan: $5 billion in revenue in the next 5 years.” 

“As COO, Ryan has spearheaded Stagwell’s achievement of $65 million in cost synergies since 2021, while leading our operations, IT and real estate consolidation. He will now bring that drive to the entire finance organization and lead the effort to attain $80 to 100 million in AI-led efficiencies announced at our April Investor Day,” Penn added. Before the 2021 merger, Greene served as CFO of Stagwell Media and The Stagwell Group.

As EVP, Finance, Lanuto will continue to play a key role in managing the tax, finance and public accounting of the company.

Reid has spearheaded the merger and acquisitions area of the company and previously served in that role for The Stagwell Group. Over the last decade he has run over 50 deals and now moves to a role to define the strategic direction of the company in an industry making critical transitions to the next leap of technology.

Laurberg has worked closely with Reid for the last 7 years, rising up to number two in the department, and will now move up to head all mergers and acquisitions for the company.

“Jason will focus on new growth strategies for our lines of business and evaluate new frontiers to differentiate our client offerings worldwide. And Niels, who has been part of our M&A team since 2018, will now lead this critical part of our company’s global expansion,” continued Penn. 

Greene, Lanuto, Reid and Laurberg will each report to Penn in their new roles and be part of the Senior Leadership Committee. Prior to these appointments, Greene served as Chief Operating Officer, Lanuto as Chief Financial Officer, Reid as Chief Investment Officer, and Laurberg as Vice President, Investments. 

“It’s been extremely rewarding to serve as CFO alongside Stagwell’s incredible leadership team, and as I move into the role of EVP, Finance, I look forward to continuing to support and work with the whole Stagwell team in its next chapter of growth,” Lanuto said.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Forward-looking statements can generally be identified by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “build,” “continue,” “drive,” “estimate,” “expect,” “focus,” “forward,” “future,” “look,” “may,” “opportunity,” “plan,” “positioned,” “potential,” “predict,” “target,” “will” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections. Forward-looking statements in this document include, but are not limited to, statements about the effects of senior leadership changes and the effectiveness and efficiency of the Company’s leadership team, the Company’s beliefs and expectations, the Company’s future financial performance (including its ability to achieve its long-term financial targets), anticipated AI-led efficiencies, the Company’s strategies, including with respect to artificial intelligence and M&A activity, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual cost saving opportunities, and long-term growth and value-led innovation.

These forward-looking statements are subject to change based on a number of factors and are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These assumptions are based on current plans, estimates and projections, and are subject to change based on a number of factors.

These forward-looking statements are also subject to various risks and uncertainties, many of which are outside the Company’s control, including but not limited to risks related to the Company’s ability to execute on its strategy and the other risks and uncertainties discussed in the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, in particular under the captions “Forward-Looking Statements” and “Risk Factors,” and in the Company’s other filings with the Securities and Exchange Commission, accessible on the SEC’s website at www.sec.gov. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed herein might not occur.

Contact
Stagwell
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