TOTAL Revenue
Total revenue for 2025 was Ps. 78,153 million, up 36.1% year-over-year. In 2025, sales growth was primarily driven by a 23.0% increase in the number of transactions, which increased to 825 million from 671 million in 2024. The average ticket also increased, from Ps. 85.4 to Ps. 94.9, a gain of 11.0%, mostly driven by an increase in items per ticket. Most of this growth was driven by sales from stores that have been operating for more than one year, and, to a lesser extent, the incremental sales from 574 net new stores opened in 2025.
GROSS PROFIT and gross profit margin
Gross profit for 2025 was Ps. 12,643 million, an increase of 34.8% compared to 2024. This increase reflected sales growth and a 15-bps contraction in gross margin, entirely caused by the higher logistic costs associated with the opening of four distribution centers in 2025.
Expenses
In 2025, sales expenses reached Ps. 8,123 million, a 32.7% increase compared to 2024. This growth was mainly driven by an increase in D&A charges, maintenance, utilities, and, to a lesser extent, labor-related expenses due to our larger store base. As a percentage of total revenue, sales expenses decreased from 10.7% in 2024 to 10.4% in 2025, a reduction of 26 bps.
Administrative expenses totaled Ps. 5,094 million in 2025, a 156.4% increase compared to 2024. This increase reflected (i) higher non-cash share-based payment expense, including the start of the recognition of the Liquidity Event Plan (LEP) disclosed in February 2024 and granted by the Board of Directors in June 2025, subject to a quarterly vesting schedule (see Appendix 2 of this Earnings Release for additional details); (ii) increased staffing expenses for the new regional operations; and (iii) continued investments in human capital. As a percentage of revenue, administrative expenses increased from 3.5% in 2024 to 6.5% in 2025. As previously explained, the non-cash share-based compensation is reflected in our fully diluted share count.
Excluding non-cash share-based payment expense, administrative expenses for 2025 amounted to Ps. 2,111 million, an increase of 51.4% compared to 2024. As a percentage of revenue, administrative expenses excluding non-cash share-based payment expense stood at 2.7% in 2025, an increase of 27 bps from 2024.