
Our strategic priorities
Strategic pillars Progress in 2021 How we measure it Future priorities
Continued market share gain
Allfunds has a track record and experience in
developing business activities in its existing
markets and outside its core markets, successfully
growing its international market share
We have captured a larger share of the existing
addressable market with our superior offering and 2021
has been a record year in onboarding Distributors and
Fund Houses
Total market share
Market appreciation in 2021
AuA growth in 2021
Continue gaining market share,
especially in new markets we have
just entered
Expansion to new markets
Perpetuating the flywheel effect
The Allfunds flywheel is at the core of the Group’s
strategy: as the number of Fund Houses increases,
so does the value of the Allfunds Platform
proposition to Distributors, and vice versa
Therefore, Allfunds is focused on supporting and
perpetuating the flywheel effect through a number
of strategies
We have captured new flows and new clients as a result
of secular market growth
We maintain strong client relationships, and develop
and expand product offerings to current clients
New flows
Number of new clients added
(Fund Houses and Distributors)
Expansion of client base in
existing geographies
Launch of Telemetrics and
ESG offering
Continue adding Fund Houses to
the platform
Onboarding of key specific large
Distributors when possible
Further expansion and monetisation
of digital value-added subscription-
based proposition
Allfunds’ digital value-added proposition is a
key pillar of its strategy to build a fully
integrated, one-stop shop B2B wealth
management marketplace
We have increased the penetration of our
digital services:
i. In existing client base
ii. New clients outside Allfunds
We have intensified our cross-selling efforts by selling
the Allfunds Connect offering to our existing
Distributors and Fund Houses
Net revenue share of digital
proposition represents 5% of
total revenues in 2021
Monetise Connect and strengthen it
with third-party partnerships
Margin resilience
Allfunds believes that it is naturally well positioned
to compensate margin fee pressure given its global
scale and reach, strength of relationships with both
Distributors and Fund Houses, its independence,
and its ability to negotiate prices with them
We have finalised the first phase of the Fund
Harmonisation programme to ensure margin resilience
We also reached an agreement with a key alternatives
platform provider to start selling alternative
investments as a new asset class, which is expected to
drive additional growth and margin resilience
In addition, we have launched new initiatives such as
sub-advisory and blockchain
Evolution of net platform
revenue margin
Continue with the Fund
Harmonisation initiative
Launch the alternative
investments offering
Lead blockchain transformation and
gather assets for All Solutions, our
sub-advisory platform
Realisation of operating efficiencies
through scale effects
Allfunds’ focus on operating efficiency and
associated cost optimisation will remain an integral
part of its strategy
Thanks to its scalable platform, and the continued
investments to improve it, Allfunds is able to onboard
new Distributors at very low marginal costs
Cost per operation (€)
Gross margin or EBITDA
margin (%)
To maintain its operational
efficiency and high-quality service,
Allfunds will continue to invest in its
platform to maintain best-in-class
capabilities and standards
Pursue strategic, value-accretive
acquisitions
Allfunds has proven M&A capabilities with a
demonstrable track record of successful
acquisitions that have helped accelerate its growth
and enhance its platform
We expect that there will be further consolidation in
the wealth management market and we intend to
continue to focus on selected M&A opportunities
that will strengthen our value proposition to clients
Allfunds’ M&A strategy has been focused on enhancing
scale, expanding its geographical footprint and
accessing technologies, products and expertise that
enhance its solutions
Allfunds is highly disciplined and has a well-defined set
of evaluation criteria that it follows in order to
maximise value from any acquisition
In addition, we have progressed successfully with the
integration of the BNP deal, establishing our dual
operational hub (in Madrid and Warsaw) and realising
meaningful scale economies as part of this process
Subject to the type of
M&A pursued: product vs
scale/consolidation
Allfunds will evaluate opportunities
that would expand its global
footprint in order to gain access to
new markets
Allfunds’ M&A strategy will
complement its organic
growth ambitions
Finalise the integration of recently
acquired businesses
Allfunds 3.0
We believe Allfunds in the future should be a 100% digital client service company.
We are putting a lot of effort in to developing the digital side by building/creating
various initiatives:
- Data to enhance efficiency of funds sales
- Expansion of ecosystem
- B2B marketplace
- Blockchain
Allfunds believes that its competitive strengths have allowed it to be at the
forefront of innovation and to take full advantage of favourable market trends,
evolving from ‘Allfunds 1.0’, a European platform with limited service offering, to
‘Allfunds 2.0’, a one-stop shop. The Group believes it is well positioned to enhance
its business and increase scale over the coming years, with opportunities mostly
centred on the following strategic pillars supporting the ‘Allfunds 3.0’ vision for the
future as a fully digital client service provider:
- Fully digital interaction with clients: one of the main objectives of
Allfunds 3.0 is to become a fully digital platform where clients, both Fund
Houses and Distributors, directly interact digitally through the Connect
Integrated Dashboard
- Global footprint: from a pure European platform, the Group has expanded its
presence worldwide, becoming a global player. We will continue this expansion
by entering new markets and confirming our commitment to key regions such
as the US and Asia, in which we will open our third local office in 2022
- Big data science on customer behaviour: the Group is willing to combine the
large quantity of data regarding trading and execution (which it has been
collecting for the last 20 years and continues to collect) with the data available
on Allfunds Connect in order to generate real-time insights on behaviours,
investors and client appetite. The combination of historical data and Connect
decision-making data results in high-value information that enables it to create
an advanced predictive investment behaviour model
- B2B marketplace: currently Allfunds Connect comprises services that are
proprietary to Allfunds. The Group has entered and may continue entering into
strategic partnerships with third-party providers in order to add new services
and solutions to Allfunds Connect as part of a marketplace offering that
combines both in-house proprietary applications and best-of-breed third-party
tools. A clear example has been the offering enhancement to a new asset class
such as giving access to our clients to alternative investments
- Full blockchain implementation: the Group has long recognised that
blockchain innovations have the potential to disrupt the global asset
management value chain and we have been developing since 2018 an Allfunds
Blockchain offering that, as of December 2021, is materialised in several labs
that have resulted in real solutions (such as FAST, initiative to reduce time in
investment fund transfers) and is part of some Sandbox projects
21www.allfunds.comAnnual Report 2021
STRATEGIC REPORT GOVERNANCE ADDITIONAL INFORMATIONFINANCIAL STATEMENTS