
the demand for our products could be
reduced.
The present and projected demand for NX
Filtration’s products is driven by the need to
address global and structural water scarcity
and water quality issues. Such issues include,
but are not limited to, people not having daily
access to clean, drinkable water, the fact
that 80% of global wastewater ows back in
nature without being treated, the fact that
95% of medicine waste reaches nature through
sewerage systems, limited reuse of treated
wastewater globally, and micro-plastics ending
up in any water environment and eventually the
food- and waterchain. Additionally, pollution
is a major concern in many emerging countries
due to the lack of adequate wastewater
treatment facilities where wastewater is
discharged untreated, directly into the sea
or rivers. The key drivers of demand for NX
Filtration’s products include climate change/
droughts, regulations, universal access to
clean water, corporate responsibility, discharge
surcharges, and health awareness.
Furthermore, water plays an integral part
in the production process of companies in a
wide variety of sectors, such as within the
agricultural, food and beverage, textile, power
generation, mining, high tech, datacenter, semi-
conductor, and pulp and paper sectors. Such
sectors heavily depend on water that is used as
an ingredient or for operational purposes such
as for cleaning, heating, cooling and transport.
Many companies are reliant on water supply
and exposed to the risk of water scarcity
through their supply chains, since they rely on
(hydropower) energy and input from water-
dependent agricultural and industrial sectors.
Companies are becoming increasingly aware
of the severity of water scarcity issues and its
eventual impact on their businesses and seek
to strategically address these by setting goals
to reduce their corporate water footprint (i.e.
the total volume of water that is used directly
or indirectly to run and support a business).
Increasingly, customers are demanding the use
of products and technologies that contribute to
decarbonisation and governments globally and
locally are enacting pro-climate environmental
standards and regulations.
These current and expected trends could
change due to a number of factors which are
outside of NX Filtration’s control, including
the modication or elimination of economic
incentives encouraging decarbonisation, the use
of alternative forms of water treatment and
the public perception moving away from the
idea that CO
2
emissions negatively impact the
environment. If any of these or other changes
were to occur, demand for NX Filtration’s
products could be reduced signicantly, which
could, in turn, have a material adverse eect
on its business, nancial condition, results of
operations and prospects.
To mitigate this risk, NX Filtration continuously
monitors trends and initiates R&D eorts
accordingly. To verify its R&D and product
development projects, NX Filtration actively
engages with its customers, academic partners
and stakeholders that are active in the global
water market to anticipate trends and market
developments and to provide it with a deep
understanding of the (future) needs of NX
Filtration’s customers.
Increased competition in the water
treatment solution market may materially
adversely aect our ability to gain market
share.
The water treatment solution market is
highly competitive, and NX Filtration faces
signicant competition from large international
competitors as well as smaller regional
competitors in certain markets. NX Filtration
faces competition in countries across the globe
and the products of NX Filtration’s competitors
are typically sold globally. NX Filtration
primarily competes with organisations that
oer conventional water treatment solutions
(such as reverse osmosis, adsorption and
oxidation processes), organisations that
develop products similar to those oered by
NX Filtration and organisations that oer
alternative technologies. NX Filtration’s
competitors generally have global distribution
networks, a global sales force and have
therefore already achieved economies of
scale, as opposed to NX Filtration. In addition,
industry players that do not currently compete
with NX Filtration but may have greater
nancial resources, may enter the market and
disrupt the competitive environment, which
may inuence NX Filtration’s ability to grow
its market share. Such existing or new industry
players may have longer operating histories,
customer incumbency advantages, stronger
relationships with industrial companies,
more access to and inuence on municipal
governments and more capital resources than
NX Filtration does.
NX Filtration competes primarily on the
basis of, among other things, price, product
technology and performance, delivery times,
ease of operation, sustainability benets,
exibility, design and innovation, reputation,
brand recognition and customer access as well
as the scope and quality of the products and
the suitability of the products as components
in systems built by original equipment
manufacturers (OEMs). NX Filtration’s ability
to compete may be adversely aected by a
number of factors, such as the following (i)
new products or product improvements by
competitors, including product substitution of
NX Filtration’s products for new or alternative
technologies; (ii) greater nancial and technical
resources available to other competitors
specialising in water treatment; (iii) larger
players in the industry investing in research
and development relating to hollow ber
direct nanoltration (dNF), ultraltration
(UF) or microltration (MF) technology; (iv)
competitors having lower production costs (due
to geographic location, currency uctuations
or other advantages), larger production
and assembly capacity or larger spending
budgets, more buying power with respect to
raw materials, which may enable competitors
to compete more aggressively in oering
discounts and lowering prices; (v) consolidation
among competitors in the water treatment
industry; (vi) raw material suppliers seeking
opportunities to forward integrate membrane
spinning capabilities; and (vii) competitors
temporarily oering their products and services
at signicant discounts in order to enter the
market or to increase their market share,
thereby impacting protability throughout the
sector. If NX Filtration is unable to compete
successfully for any of the above reasons,
its business, nancial condition, results of
operations and prospects could be materially
adversely aected.
To mitigate this risk, NX Filtration is fully
committed to leverage on the competitive edge
of its dNF products versus conventional water
treatment solutions. Key characteristics of the
dNF product are lower energy usage, avoidance
of pre-treatment chemicals, simpler system
set-up with a smaller physical footprint and
reduced cleaning and maintenance cost. As a
consequence of expected future cost savings,
the price NX Filtration can charge for its
membrane modules is signicantly higher than
the price of alternative membrane modules.
Furthermore, NX Filtration believes it will
experience limited price pressure as its pricing
strategy is based on TCO comparisons with
alternative technologies that are well-advanced
on their cost curve (i.e. these technologies have
been existing for several decades and are being
produced and delivered by large global players).
Furthermore, NX Filtration continuously invests
in innovation, operations and its organisation
amongst other to further improve performance
of its products and to further reduce its costs.
In addition, NX Filtration believes its IPO
has increased brand awareness and global
reputation to drive future sales. Finally,
55NX Filtration - Annual Report54 Risks and Uncertainties