
Corporate Governance,
Risk & Remuneration
Sustainability/
Non-Financial Statements
10
Ontex Integrated annual report 2022
Our Strategy
TRUE CUSTOMER CENTRICITY
Ontex has headroom for growth that we
can further unlock by restoring sustained
competitive advantage in an intensely
competitive environment. Whilst innovation
and cost eciency are essential to our
competitiveness, true customer centricity
across the entire organization is a must to
allow sustained success in the market. In our
customer centricity journey, we aim to deliver
better service, better trust and closer working
relationships with our customers to gain share
among partner brands manufacturers and/
or drive retailer brands penetration. We oer
our customers a consumer-relevant range of
products that allows them to dierentiate in
the market whilst leveraging scale internally to
manage complexity in a smart way.
COMPETITIVE INNOVATION
We are responding directly to the consumers’
and customers’ needs by providing high-
quality, innovative and aordable products
to retail partners and relevant solutions
for institutional healthcare. To remain
competitive, we must deliver innovation fast to
our retail partners. Our innovation priorities
and ways of working are geared towards
greater eciency and speed in deployment.
We leverage our global product platforms with
intentional design for scale, we collaborate
closely with engineering and suppliers to get
primary, privileged and exclusive access to the
latest developments, and we ringfence access
to development lines.
STRONG SUSTAINABILITY PERFORMANCE
Sustainability is a key priority for our long-
term business success and aligns with our
corporate purpose. Sustainability is also a
key priority for our customers, and to be the
#1 partner of choice for our partners, we
must provide solutions that allow them to
deliver their own sustainability agenda. Our
sustainability agenda is set across four key
pillars:
(1) Climate action with Scope III strategies
integrated with our suppliers and customers.
We want to reduce emissions across our
operations (scope 1-2) with 80% by 2030 and
with 25% in our value chain (scope 3) by 2030
compared with 2020.
(2) Plastic reduction through development
of circular solutions across our operations,
products and packaging. Our Innovation
agenda supports our circularity eorts.
(3) Building trust through our commitment
to an inclusive and fair society. We aim for
gender parity and continuous improvement
in occupational health and safety, with the
ambition of zero occupational accidents by
2030.
(4) Sustainable and transparent supply chain
by driving positive change throughout our
supply chain to protect people, climate and
biodiversity, and by ensuring compliance with
the laws and regulations of the markets in
which we operate.
COST-EFFICIENT OPERATIONS
Running cost-ecient operations is critical
for us to be able to provide aordable
essential products to our customers whilst
ensuring sustainable value creation for our
shareholders. Transforming our operations
towards optimum cost competitiveness is
a key priority for us. This transformation
relies on end-to-end complexity reduction,
assets upgrade and optimization, network
optimization and continuous operational
excellence. We are committed to delivering
4% cost reduction year-on-year.
LEAN, FOCUSED, PERFORMANCE-DRIVEN
ORGANIZATION
We ensure laser-focus across the entire
organization on our key strategic priorities. We
are in the progress of divesting our emerging
markets businesses and we are also further
strengthening focus within our core markets.
Delivering strong business performance is
a team eort. We are building a lean and
performance-driven organization to improve
our ability to execute. We have a simple
and attened organizational structure to
enable fast decision-making and execution,
and strong cross-functional teamwork. We
continuously seek to optimize our ways
of working. We empower our teams and
strengthen the resilience and engagement of
our people through leadership. We leverage
reward systems that focus on alignment with
shareholders, nancial and other interests
and drive a high level of accountability and
teamwork.