
HIGHLIGHTS
Our CEO’s view on the business
6
Dear shareholders,
At Coloplast, we work to make life
easier for people with intimate
healthcare needs. This year, we
continued to help more than two million
users. We also welcomed more than
250,000 new users to our patient
support programme, Coloplast® Care.
Yet, many more should have access to
better products, technologies and
services. This is what we fight for. As the
market leader, we build better
standards of care, open access for more
users and raise the bar with innovative
products. We are making progress, but
we also have more work to do.
This work supports our vision to build
the consumer healthcare company of
the future – a company that supports
patients directly and enables them to
take care of themselves at home. We
believe this is where healthcare needs to
go to effectively meet the demand from
a world ageing at an unprecedented
rate. The world needs healthcare
companies to enable self-care for
people with chronic conditions. This is
what we are building.
Atos Medical acquisition
A key highlight for me this past year is
the acquisition of Atos Medical, a
company that I have followed and
admired at a distance for their work on
setting the standard of care for
laryngectomy patients.
Coloplast and Atos Medical have many
similarities: We serve chronic users, we
are undisputed category leaders, and
we believe in a commercial model
centred on innovation, partnership with
healthcare professionals, and a direct-
to-consumer setup. We are also
companies that serve markets where
many more people should have access
to better products and support.
With an organic growth expected at
8%-10% and an EBITDA margin in the
mid-30s, the financial profile of Atos
Medical is highly attractive. The
acquisition is expected to be EPS
accretive starting 2022/23.
Ten months into the acquisition, I am
pleased to say that the attractiveness of
the acquisition is confirmed, and the
performance and integration are on
track. I am excited to continue the
growth journey of Atos Medical as part
of the Coloplast family and enable self-
care for people with a laryngectomy or
tracheostomy.
Solid 2021/22 results
Turning to the results for the year, we
delivered another solid set of numbers
with 6% organic growth, 31% EBIT
margin before special items, and 27%
return on invested capital after tax
(before special items). China, a key focus
market, continued to be negatively
impacted by COVID-19. Elsewhere,
growth is back, and the business
performed largely in line with the
Strive25 ambitions. The EBIT margin
was negatively impacted by inflationary
pressure on input costs, a normalisation
of our spend post-COVID, as well as
continued investments in innovation and
growth initiatives.
Strive25 – Sustainable Growth
Leadership
Let me share a few highlights from our
Strive25 strategy around innovation
and growth.
First, innovation. To address the key
challenges users face and raise the
standard of care, we continue the work
in Chronic Care and are making solid
progress on our Clinical Performance
Programme. Heylo™, the new digital
leakage platform in ostomy care, is in
pilot launches in the UK and Germany,
trialled by hundreds of users. Luja™, our
new catheter platform with micro-hole
zone technology, will be launched in the
second half of 2022/23.
In Wound Care, we have the strongest
portfolio to date, and solid momentum
in Europe.
In Interventional Urology, we are
strengthening the business through
organic innovation and inorganic
opportunities in attractive adjacent
segments.
Second, growth. As COVID-19 began to
release its grip on the healthcare
systems, we started to see a comeback
in growth across our businesses and
geographies. Once again, we grew
above the market and gained market
shares across all business areas.
In the US, our ostomy care business
delivered double-digit growth, on the
back of the GPO wins and sales force
expansion. In China, we maintain our
strong ostomy care market share across
channels despite the impact from
COVID-19. The long-term potential of
the Chinese market remains intact, and
we remain fully committed to the
market.
Our Strive25 strategy is supported by
key growth enablers – Efficiency, People
and Culture, and Sustainability.
We continue to strive for unparalleled
efficiency and industry leading margins.
Within our Global Operations Plan 5
(GOP5), the automation programme is
Our CEO’s view on the business
I am optimistic about our future. Coloplast is a long-term growth
company with industry
-leading profitability.