
Annual Report 2021 The Trifork Group
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Grow European position
Building on Trifork’s existing market position, we
focus to grow our position in Europe. Our strat-
egy is to deepen and strengthen our position in
the geographies where we already do business.
We see great untapped potential and opportu-
nities in deepening our engagements here.
This can be done by:
1. Growing our Business Units organically
2. Expanding further by internationalizing se-
lected solutions where we have first mover
experience from other existing markets
3. Making tactical acquisitions in areas
where Trifork sees high growth potential
and synergies
In Switzerland, we aim to strengthen our market
share by focusing on organic growth as well as
on opportunities for inorganic growth, thereby
increasing the share of our revenue represent-
ed by the operations in Switzerland.
In the Netherlands and United Kingdom, we
intend to focus on product development,
strengthening our existing customer relation-
ships, establishing DesignLabs and maintaining
our current market position.
In addition, we have an opportunistic approach
to grow our position in North America by organ-
ic growth and potential tactical acquisitions.
1. Organic Growth of our
Business Units
Trifork will continue to strive to outperform
the market in organic growth by seeking
to constantly develop and cross-utilize our
know-how and assets between our business
units and lab companies.
We plan to continue organic growth and to
prioritize customer product development in
our current markets while maintaining high
pricing discipline, and selectively launching
new initiatives and capabilities.
In addition, we form new business units as
a split from existing when a business unit
reaches the threshold size or as a new unit
for geographic expansion.
2. Further expand by globalizing
selected Business Areas
Digital Health infrastructure and applications
that utilize health data to assist profession-
als in providing better patient care is a rap-
idly maturing market and is gaining further
momentum. With our deep know-how in this
field and participation in the European HL7
standardization work, Trifork is well posi-
tioned to offer our experience and know-how
in an international context.
A further opportunity to position Trifork’s
know-how across markets is in FinTech solu-
tions, where our industry-specific experience
and know-how plus our Lab Companies
such as &Money, Complyteq and Kashet
represent further growth potential across
several of our markets.
In addition, for our Smart Enterprise and
Cyber Protection business areas, we expect
to be able to internationalize beyond our ex-
isting markets, as these services are in high
demand and represents a very strong value
proposition.
3. Tactical Acquisitions in areas
where Trifork sees potential
We intend to carefully seek and identify a
number of tactical acquisitions that can help
strengthen our local positions.
Grow "Run" revenue
By being a full-cycle service provider across
Inspire-Build-Run, we focus on developing
Trifork’s revenue mix with an emphasis on
recurring revenue growth. Trifork intends to
increase the engagement throughout the
product-life-cycle and thereby increase the
proportion from recurring business in total
revenue. We do not strive to win projects but
rather to engage in customer product devel-
opment relationships. The mutual competitive
advantage for our customers and us is that we
can keep the products fit and safe, thereby also
ensuring that they stay competitive and deliver
customer value.
Historically, “Run” revenue has shown the
highest organic growth rates and is a solid base
of recurring business, i.e. in long-term mainte-
nance contracts, cloud operations and cyber
protection.
Growing ‘Run’ business, by taking full
life cycle responsibility
The demand for «full life cycle» management
is growing as applications and architectures
become increasingly complex and business-crit-
ical. Software development cycles also become
shorter, which again impacts the need for main-
tenance after a product development is finished.
Our strategy is to offer support and a range of
services for hosting, maintenance, help desk etc.,
as these services give the customer the highest
security and flexibility. This way, we help custom
-
ers with their Application Life-cycle Management
and enable them to gain an overview of the
actual costs of running applications
.
The typical services include:
Solution Monitoring and Management,
Incident Management – handling prob-
lems and identifying root causes,
Operations Management – updating and
keeping the Apps fit and
Change Management to keep Apps up-to-
date and relevant to the enterprise users.
Continuous development of
customer products
Engaging in customer product development
is increasingly important as systems become
more and more complex and interconnected.
This, combined with shorter development cy-
cles, results in a new reality where applications
and systems need continuous development,
making us move away from isolated projects.
In addition to the ‘Run’ business, we are
increasingly collaborating with software
partners and our Lab-companies in offering
and reselling software products. We believe
that the combination of standard products
and customized development will be key in
the future to deliver attractive solutions to our
customers. A good example of this is seen in
our Banedanmark case.
Cyber Protection & Security Operations
Based on our long track record in handling
security in our solutions, Trifork in 2021 launched
a specific Trifork Security unit in response to a
growing demand for consulting and services in
cyber protection. Now, Trifork Group is intensi-
fying its focus on this area and has developed
services that offer its current and future cus-
tomers Managed Security.
With highly educated specialists and our
well-established SOC, Trifork monitors cyber
security for companies in 24/7 operations.
Trifork has established a cutting-edge product
portfolio that addresses these challenges. With
our setup, we monitor and identify each secu-
rity incident, which is validated and prioritized
and recommendations for remediation are
communicated to the customer. This is supple-
mented by our consultancy service that makes
recommendations and support on topics
such as response to identified weaknesses or
incidents.
Our strategy is to expand this offering and grow
across existing Trifork markets.
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