
Annual Report 2021 Part of the Board of Directors’ report
ANNUAL REVIEW SUSTAINABILITY GOVERNANCE FINANCIAL REVIEW
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establish consortiums or aim to expand their operations in the future, which
may increase competition in Orthex’s markets, including in the Nordics.
Any significant consolidation could create competitors with more financial,
technical, marketing or other resources that would enable them to assign
more resources to the sale of home and food storage products and kitchen
utensils than currently, which, in turn, could have an adverse effect on
Orthex’s business and growth opportunities.
Risks relating to sourcing of raw materials
Plastic polymers are the largest group of raw materials used in the
production of Orthex’s products. Raw material prices are typically negotiated
annually based on estimated volumes for the year ahead. Orthex does
not hedge against raw material price fluctuations. Accordingly, Orthex’s
profitability is particularly exposed to fluctuations in virgin plastic polymer
(produced directly from crude oil and never been used or processed before)
prices, which have historically fluctuated to a certain extent in line with crude
oil price fluctuations. Orthex also uses bio-based and recycled materials
in the production of its products and sells products entirely sourced from
external suppliers, as well as products that are partly produced in-house and
partly consist of externally sourced components. The prices of these raw
materials and traded goods have not historically been subject to the same
level of fluctuation as virgin plastic polymers. If Orthex is unable to offset
price increases in raw materials and traded goods, whether through price
increases or otherwise, or should there be significant disruptions in their
availability, this could have a material adverse effect on Orthex’s profitability
and/or margins.
Raw material prices fell exceptionally much in the spring of 2020 due to the
COVID-19 pandemic, but prices started to rise during the latter part of 2020.
During the financial year 2021, raw material prices have risen to exceptionally
high levels which has impacted Orthex’s profitability.
Risks relating to quality of products
Thanks to its own production, Orthex can control the quality of its products
and the health and environmental aspects of production and products.
Although Orthex has several quality control measures in place, there can
be no assurances that such measures will always be adequate to detect
potential product quality defects.
Any significant quality issue may require a considerable amount of
management resources. Responding to detected or suspected quality issues,
for example, by proactively adjusting production processes or by switching
the materials or components used, usually gives rise to costs that may be
significant. Such events may also lead to product recalls, product liability or
warranty claims, and contractual liabilities towards Orthex’s customers and/
or end-customers, or to third-party claims. Product quality issues or product
recalls may also harm Orthex’s reputation and lead to loss of customers.
Furthermore, Orthex’s insurance coverage does not cover claims based on
quality issues and product liability claims concerning Orthex’s products.
Realisation of the aforementioned risks may have a material adverse
effect on Orthex’s business, results of operations, financial condition and/
or reputation.
Risks relating to changes in customer preferences
Several megatrends and consumer preferences have been driving the
demand in the home storage, food storage and kitchen utensils markets in
recent years, including population growth, urbanisation, changes in the form
of housing, sustainability and design preferences among the end-customers
of Orthex’s products. Changes in consumer preferences could relate to,
among others, improved functionality, higher quality, innovative solutions,
new technologies, attractive design and new and more advanced materials.
If Orthex is unable to successfully anticipate and identify changing consumer
preferences, Orthex could lose its market share in the Nordics, its sales
development may be slower than expected, and it may be forced to rely on
price reductions to dispose of excess or slow-moving inventory or to make
significant investments in the future to remain competitive. Any of these
could have a material adverse effect on Orthex’s business, financial condition
and/or results of operations.
Risks relating to production facilities and warehouse
operations
As Orthex’s production largely relies on its own production facilities, events
that would cause significant disruptions in or the suspension of Orthex’s
production facilities could materially affect Orthex’s ability to deliver its
products to its customers in a timely manner. Orthex’s production facilities
may be damaged or destroyed or they may be closed or the equipment on
the premises may be damaged due to, for example, fire, accident, natural
disaster or equivalent events beyond Orthex’s control. Similarly, Orthex’s
warehouses could be subject to similar events, which could destroy all or
part of Orthex’s inventory. Such events or incidents could result in material
disruptions and delays in Orthex’s production and deliveries and in Orthex
not necessarily being able to fulfil its obligations to its customers. If Orthex
were unable to locate alternative production facilities, transfer production
to Orthex’s other production facilities or to repair the damaged premises or
equipment in a timely and cost-effective manner, such conditions could have
a material adverse effect on Orthex’s business, financial condition and/or
results of operations.