
Operating review
Food
We provide a wide range of pet foods
fordogs, cats, small animals, sh, reptiles
and birds. With revenues of £668.8m,
pet food is the largest part of our
business and represents approximately
55% of all Retail revenue, having
grownstrongly in the year at 21.3%.
This reects our success in acquiring
newcustomers, particularly puppy and
kitten owners, and growing our active
VIP loyalty club members by 18% in
theyear.
We aim to provide customers with
thefull spectrum of dietary choices;
fromgrocery brands through to our
comprehensive range of Advanced
Nutrition diets, which are a more
considered purchase offering signicant
health benets to dogs and cats. Our
‘bridging’ ranges, which sit between
grocery brands and Advanced Nutrition,
can help customers make a step up to
amore advanced diet for their pets in
anaffordable way, and these ranges
continue to grow in popularity.
We always look to offer competitive
prices, particularly on those products
weknow matter most to our customers.
Across both branded products and our
range of private labels, which represent
close to a third of all food sales but an
even higher proportion of the Advanced
Nutrition category, we help pet owners
feed their pet the best possible diet for
their budget. Our online Easy Repeat
food subscription service, where
customers can customise regular delivery
of pet food across a selection of brands,
maximises convenience and rewards
ourmost loyal customers with even
better prices.
Accessories
Accessories revenues increased to
£490.6m in FY22 and accounted for
over40% of Retail revenues in the year.
Our accessory ranges are signposted by
pet type both in-store and online, and
include cat litter, collars, leads and
harnesses, bedding, housing, feeding,
health and hygiene, travel, training and
enrichment – all of which are important
for pets to lead a happy and healthy life.
Due to the more discretionary nature of
certain elements of accessory purchases,
innovation remains critical to growth in
this category.
Customer trends are constantly changing
and our dedicated team responsible for
product innovation take inspiration from
pet markets in other countries to ensure
our ranges are always new and exciting
– particularly across our private label
brands, which represent around half of
all accessory sales. Since customers often
prefer to compare and contrast
accessories before purchasing, this
category contributes more to store
salesthan to those made online.
Omnichannel
We aim to maximise convenience for
customers so they can shop with us
however and whenever they want. The
exibility of our omnichannel approach
means that customers are always able
toget the products they need in a way
that suits them, maximising choice
andconvenience.
Our in-store ranges are carefully curated
and kept relevant to the buying habits
ofthe local customer. Online however,
customers have access to our extended
range of over 10,600 products.
Customers can choose to have their
online order delivered to home, or
takeadvantage of being able to collect
itfor free from 457 locations nationwide
in as little as 1 hour, demonstrating the
convenience we offer. Our recent
investment in our pick from store
capabilities is now enabling us to
offercustomers 2-hour home
deliveryinselect locations.
If a particular avour or size is not
stocked in-store, then our Order-in-Store
facility allows colleagues to place orders
from our extended online range quickly
and easily while the customer is still
present – meaning our stores can
satisfyall of our customers’ needs.
Finally, our ea & worm subscription
service, which allows customers to
receive monthly delivery of preventative
ea and worm treatments for their dogs
and cats, is now well established and has
grown strongly in the year as customers
value the affordability and convenience
itoffers.
In total, omnichannel revenues represent
15.8% of all Retail revenues. Around
40% of all omnichannel revenues are
either collected in or fullled from store;
highlighting the importance of our store
network within Group operations.
Supported by capital investment at our
Northampton Distribution Centre to
automate the picking and packing
process, as well as the development of
our new future-focused distribution
facility in Stafford, we are well positioned
to meet the continued growth we expect
to see in our omnichannel business.
Other Retail revenue
Within our Retail segment, we also
generate revenue from other pet
careservices.
The Groom Room is the largest branded
chain of pet grooming salons in the UK.
With fully glazed partition walls creating
a focal point in-store, our highly trained
stylists perform the full range of pet
grooming services including a full groom,
bath and brush, microchipping and
nailclipping.
The welfare of our pets in-store will
always be of the utmost importance
tous, and we invest considerably in a
dedicated team of pet experts to fully
provide for their needs. Our in-store
colleagues are empowered to politely
decline a sale if they are not satised
thatthe pet’s welfare needs will be
metin its new home.
We also recognise the importance of pet
insurance as a key element of responsible
pet ownership, and continue to work
with Petplan, the UK’s number one
provider of pet insurance products,
across our Group to introduce
customersto their products, from
whichwe earn certain commissions.
1 Alternative Performance Measures (APMs) are
dened and reconciled to IFRS information,
wherepossible, on page 232.
Stores
457
Grooming salons
337
Pets at Home Group Plc Annual Report & Accounts 2022
69
STRATEGIC REPORT GOVERNANCE FINANCIAL STATEMENTS