
41
Pendragon PLC Annual Report 2022
NO.
PRINCIPAL RISKS
IMPACT BEFORE MITIGATION
MITIGATION
2
MANUFACTURER RELATIONSHIPS
Dependence on vehicle
manufacturers for the
success of our business
Failure to maintain
sustainable, mutually
rewarding relationships
with our manufacturers
•
Failure of, or weaknesses in our vehicle
manufacturers’ financial condition,
reputation, marketing, production and
distribution capabilities such as the shortage
of semi-conductors along with the current
Ukraine invasion limiting production of
components, and other disruptions to the
supply chain; or the effectiveness of the
supply chain response to EU Trade Deal
Rules of Origin; or a lack of alignment
with manufacturers’ reduced new vehicle
supply due to lack of components and
manufacturing capability
•
Failure to adapt to the impact of lower new
vehicle registrations on future aftersales
revenue streams within our business
• Failure to adapt to manufacturer reductions
in sale distribution point numbers as
volumes fall, either planned or by limits to
production, along with the removal of some
product lines due to their inability to build
profitability
• Failure of our vehicle manufacturers to
develop within required timelines to meet
both regulatory and consumer requirements
around BEV and hybrid emission vehicles
•
Introduction of new Chinese manufacturers
into Europe and UK providing competitively
priced BEV products in direct competition
to our traditional OEM partner products
•
Failure to maintain good relations with
our franchisors either through day to day
activities or our strategic decisions impairs
our ability to generate good quality earnings
•
Failure to positively adapt to OEM
consolidation such as the creation of multi
brand operations and network rationalisation
• Failure to positively adapt to changes
manufacturers are introducing or may
make to their business models, including
the introduction of agency distribution
models, ensuring agency agreements are
not infringing any regulatory requirements,
direct sales to customers, increased
involvement in the used vehicle market, and
other changes that may affect the traditional
dealer franchise model
• Failure to positively adapt to changes in
Competition regulation, for example via the
outcome of the Aftersales block exemption
review due in May 2023 which could change
current protection impacting qualitative
selective AR agreements, or agency
introduction
• Our diverse franchise representation
avoids over reliance on any single
manufacturer
•
Our close contact with our vehicle
manufacturers seeks to ensure
our respective goals and strategic
decisions are communicated,
understood and aligned, to deliver
mutually acceptable performance
•
To compensate lower volumes,
margins increased with greater
demand than availability
• Our appropriately targeted
investment in franchise assets and our
performance maintains our reputation
as a quality representative for our
brand manufacturers
• Seeking multi brand representation
through single sites to mitigate lower
aftersales opportunities from lower
new vehicle volumes, and greater new
volume throughput per store
•
Build relationships with new OEM
partners repurposing current
locations, offering dual representation
whilst the used and aftersales market
builds
• Our investment in marketing
initiatives and our online presence
supplement and enhance our market
presence and offering over and above
manufacturers’ marketing efforts
• Our diverse franchise representation
ensures new vehicle inventory is
supplied from a wide variety of
sources
• Our model of developing and
maintaining revenues from used
vehicles, aftersales, and our software
and leasing segments reduces our
overall reliance on new vehicle
franchises
• Our ongoing innovation and
investment in customer choice as to
how they wish to purchase a vehicle
makes us an attractive partner to
OEMs
•
Our close contact with our vehicle
manufacturers ensures we are able
to identify potential supply issues
and collaborate to limit any impact
on our customers and our business
performance