
1515
in 2023, but the game has evolved, with this year’s
keywords being immersion and interactivity.
Itera’s design and user experience unit, Experi-
ence, has taken pole position in the market by
developing and hiring the most talented people
available. Experience’s goal is to create value for
our customers and their end users, as well as for
our employees and society as a whole. It does this
by combining disciplines such as business insight,
cutting edge technology and human-centred
design with data.
As stated at the beginning of our report, 2022 was
a challenging year for the world. As customers
are assessing the impact of the current macro-
economic uncertainty on their business, the
increase in demand for IT services may be slightly
softer in the short term. However, as digital trans-
formation is critical to realising cost savings and
new business opportunities, we expect continued
strong demand in the medium to long term.
Customers and projects
Itera has a strong customer portfolio in both
business-to-customer (B2C) markets and busi-
ness-to-business (B2B) markets. We have exten-
sive experience in many sectors, from banking
and insurance, retail and the public sector, to oil
and gas, the green transition, power and utilities,
fishery and other heavy asset industries. The
public sector is also a major market for Itera.
We help customers digitalise their businesses
in order to become more efficient and achieve
improved customer satisfaction through new
and personalised products and services, greater
customer loyalty, a stronger brand, a better repu-
tation, and stronger barriers against competitors,
all of which contribute to additional sales and
increased profitability.
A key part of Itera’s strategy is maintaining and
developing its largest, strategic customer rela-
tionships. In 2022, Itera developed several new
and exciting relationships with customers such as
Å Energi and its subsidiary Entelios, the Directo-
rate of Integration and Diversity, TESS and Vysus.
These add to the strong brands that have con-
tinued their long-lasting relationships with Itera,
including Santander Consumer Bank, Gjensidige,
DNV, Mastercard, Kredinor, Storebrand and Össur.
The share of revenue from Itera’s top 30 cus-
tomers was 81% in 2022, up from 76% in 2021.
New customers, defined as customers won in the
last 12 months, accounted for 10% of revenue in
2022, compared to 14% in 2021.
Hybrid work environment
We continued to meet our customers’ strong
demand, adding a net 81 talented people in 2022.
Our growth was lower than originally expected as
the invasion of Ukraine temporarily curbed growth
there and required us to shift focus to new locations
within the EU. As a result, Itera rapidly set up new
offices in Zilina (Slovakia), Brno (Czech Republic)
and Krakow (Poland) in the second half of 2022. In
addition, we re-established a physical presence in
Sweden. We expect to grow these locations consid-
erably in 2023, while remaining fully committed to
continuing our operations in Ukraine and prepared
to accelerate them in line with demand.
During the last couple of years, Itera has invested
significantly in improving its employer branding
and expanded our recruitment activities to sup-
port our growth ambitions. We provide attractive
careers, exciting projects with leading customers,
and a flexible, transparent and diversified culture
based on core Nordic values.
The aftermath of the pandemic has seen new
and more heterogeneous working habits develop.
Some employees seem to prefer to work solely
from home, others have fully returned to our or our
customers’ offices, and most have found a mix of
these options to be most suitable to their prefer-
ences and work/life balance needs. To remain an
attractive employer, Itera needs to offer flexible
working options, while still ensuring sufficient
in-person collaboration and a shared company
culture. This is hybrid working.
The role of the company office is changing from
traditional production site to more of a site for col-
laboration and socialisation. Our new head office
in Oslo for which we have a move-in date of June
2023 has been designed for this purpose. Simi-
larly, we are adjusting our other existing offices to
facilitate this change. As being physical present in
the office each day is no longer a requirement, we
need to ensure our offices are sufficiently attrac-
tive for our employees to feel a sense of belonging
there and in order to uphold and develop a strong
corporate culture and employee satisfaction.
ANNUAL REPORT 2022
Content CEO comment Board of Directors Our results