
19
MEDISTIM ANNUAL REPORT - FISCAL YEAR 2022
During the year, 86,030 procedures were sold,
(72,032) of which 69,417 were flow procedures
(59,397) and 16,613 were imaging (12,635). Capital
sales were 46 units, compared with 38 units in 2021.
In 2022, 88% of sales was within the cardiac
segment, hence the vascular segment is a large
untapped opportunity for Medistim in USA.
Outside USA
Sales in markets outside USA, mainly Europe and Asia,
ended at MNOK 218, up from MNOK 199 in 2021.
Adjusted for currency effects, sales were up 16%.
In these markets, the systems are owned by the
hospitals and revenues are more evenly split
between capital sales and sale of consumables.
In 2022, sales of flow and imaging measurement
probes amounted to 62% of total sales, ending at
NOK 134 million, compared with NOK 123 million
in 2021. Currency neutral sales were up 15% year-
over-year. The increased market penetration within
both the cardiac segment and Vascular segment
contributes to increase sale of consumables. In
2021, consumable sale amounted to 60% of total
sales. Sale of consumables is expected to increase
as sale of systems continues to increase from
MNOK 72 in 2021 to MNOK 78 in 2022.
Europe
Medistim has developed a strong market position
in Europe with about 1100 systems installed,
representing a solid base for future recurring
revenues. Total European sales of own products in
2022 ended at MNOK 124.8, up 7.8% from MNOK
115.8 in 2021. Currency neutral sales were up 8.4%.
During the year 4,714 probes were sold, (4,574) of
which 4,659 were flow probes (4,524) and 55 were
imaging (50). Capital sales were 84 units (81). The
direct representation in Norway, Denmark, UK,
Spain, and Germany ended sales at the same
level as last year. Both Spain and Germany are
mature markets within cardiac, but have large
opportunities within the vascular segment.
Norway and Denmark are well penetrated in both
segments, while in the UK there is growth potential
within both segments. Sales through distributors
ended at NOK 49 million, up 16% compared to
2021. The installed base continued to increase,
and solid probe demand resulted in a 15% growth
in sales compared to 2021.
Asia
Sale to Asian markets were MNOK 77 for the year,
up from MNOK 67 in 2021. The increase is driven by
sales to China. Sales to China ended at NOK 37 million,
up 16% compared to 2021. The number of CABG
procedures increases with 5 to 10 % per year, and
China is a strategic market for Medistim. Medistim
covers more than 50 % of the 50,000 procedures
performed in China and is well represented in the
Chinese market. Sales to Japan ended at NOK 25,6
million, down 3% compared to 2021. The introduction
of MiraQ to the Japanese market late 2019 continues
to drive system sales in Japan.
During 2022, 103 MiraQ systems were sold in
the Asian markets, compared with 93 systems in
2021. Sale of the combined ultrasound flow- and
imaging system was at the same level as last year
and the growth of system sales was the ultrasound
flow system. Total number of probes sold in Asia
increased 15% from 2021, reflecting increased
CABG activity. The increase is explained by
increased market penetration, but also inventory
build-up at distributors. During 2022, Medistim
sold 3,140 probes, (2,729) of which 3,101 were
flow probes (2,683) and 39 were imaging (46).
Other markets
Sales in other markets amounted to MNOK 16.4
(MNOK 16.1).
6.3 Organization, HSEQ and
sustainability
Medistim has sales representation in its main
markets and production and main office functions
in Norway. At year-end 2021, Medistim had
121 employees, compared to 131 in 2022. The
working environment and culture in Medistim are
considered strong, and there is continuous focus
on initiatives for improvement. In 2022, absence
due to sickness was 4.4% or 1510 days. This
compares to 3.2% or 1109 days in 2021.
Medistim strives to be an attractive workplace
that offers challenging and motivating jobs and
equal development opportunities for all. There
is no discrimination due to gender, nationality,
culture or religion with respect to remuneration,
promotion or recruitment. The Company is
committed to recognize diversity and ensure
equal opportunities, including fair employment
conditions. Medistim supports the United Nations
Universal Declaration of Human Rights and the