
Annual Report 2024
34
Highlights About Pexip Statement from the BoD Corporate Governance FinancialsStatement from the BoD
Risk and Risk Management
Risk management in Pexip is based on the principle
that risk evaluation is an integral part of all business
activities, and is a part of the annual strategy review.
Pexip has developed its approach to risk assessment
and risk mitigation within financial reporting, and
within information security, where Pexip holds
ISO 27001 and 27701 certifications as an external
recognition of its approach. Pexip’s key commercial,
technological, and operational risk factors are
summarized here.
Operational and Market activities
Pexip may be unable to retain or replace its
management and/or key IT, sales and marketing
professionals. Retaining Pexip’s strong talent and
leadership is vital due to their extensive experience
and skill sets within the videoconferencing and
collaboration industry, which is required to support
and develop Pexip’s projects. It is also vital for Pexip’s
operations to retain or replace its IT professionals
with expertise within information security and
privacy, as well as certain IT professionals within R&D
with skills required to sustain and develop Pexip’s
competitive differentiation. There is a shortage of,
and intense competition for, sales and marketing
professionals with ability and expertise to sell
products and services to large worldwide businesses
and organizations with lengthy procurement cycles
and severe evaluation and negotiation processes.
Pexip may not be able to respond to rapid
technological changes, extend its platform or
develop new services in a highly competitive
market. The communications and collaboration
technologies market is highly competitive and
characterized by rapid technological change and
frequent new product and service introductions.
Pexip’s future profitability depends heavily on
its ability to enhance and improve the platform,
introduce new features and products and interoperate
across an increasing range of devices, operating
systems and third-party applications. There can be
no assurance that any attempts on enhancements to
the platform or new product experiences, features or
capabilities will be compelling to users or gain market
acceptance in a timely and cost-effective manner.
Pexip is exposed to risk related to high upfront
sales and marketing costs, lengthy sales cycles
and unexpected deployment challenges due to
its sales and marketing to large businesses and
organizations. As Pexip’s main focus is on large
enterprise customers, a large proportion of the sales
and marketing costs are related to such customers.
These customers and potential customers have
lengthy procurement cycles and severe evaluation
and negotiation processes due to their leverage,
size, organizational structure, and approval
requirements, and often demand additional features,
support services and pricing concessions or require
additional security management or control features.
Pexip spends substantial time, effort and funds on
sales and marketing efforts to potential customers
without any assurance that this will produce any
sales.
Pexip is exposed to risk related to cyber-threats.
As a technology group that delivers an end-
to-end videoconferencing platform and digital
infrastructure, Pexip and its customers are subject
to cyber-attacks from cybercriminals. Rapid
changes in attack vectors makes it difficult to stop
attacks and adapt to new threats and the increased
social hacking creates a cyber-threat risk for Pexip.
Pexip is exposed to risk relating to system
failures, defects, or errors. Certain applications
offered to customers are hosted on Pexip’s own
servers, running in co-located data centers. Pexip
must maintain continuous data center operations
(including network, storage, and server operations)
to ensure adequate delivery of services. Pexip’s
data center operations may experience disruptions
or outages as a result of human error, equipment
error, cyberattacks, software failure or natural
disasters. Pexip’s platform and services are based
on inherently complex software technology, which
may have real or perceived defects, errors, failures,
vulnerabilities, or bugs in the platform and Pexip’s
products could result in negative publicity or
lead to data security, access, retention, or other
performance issues.
Operational Activities Risk Mitigation
To retain and attract talent, Pexip continuously
invests in strengthening the corporate culture, the
Pexip Way, as well as making sure Pexip is taking
advantage of all available talent through its diversity
initiatives. Pexip has developed a strong sales and
R&D capacity to stay ahead of competition. To