8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date Earliest Event Reported):

September 03, 2025

BARK, Inc.

(Exact name of registrant as specified in its charter)

Delaware	001-39691	85-1872418
(State or Other Jurisdiction<br><br>of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
120 Broadway, Floor 12<br><br>New York, NY		10271<br><br>(Zip Code)
(Address of Principal Executive Offices)

(855) 501-2275

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e- 4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading<br><br>Symbol(s)	Name of each exchange on<br><br>which registered
Common Stock, par value $0.0001	BARK	New York Stock Exchange
Warrants, each warrant exercisable for one share of Common Stock at an exercise price of $11.50 per share	BARK WS	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01    Regulation FD Disclosure.

On September 3, 2025, BARK, Inc. (the “Company”) announced the promotion of Michael Black to President, Core Business. In this role, Black will lead the Company’s core direct-to-consumer and commerce segments, working closely with the leadership team to continue expanding the Company's reach and deepening its connection with dog families. Matt Meeker, Co-Founder and Chief Executive Officer of BARK, will continue to oversee the Company’s long-term strategic vision, including expanding its services business and advancing future growth initiatives.

A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

The information contained in this Item 7.01 and in the accompanying Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.

Item 9.01    Financial Statements and Exhibits

(d) Exhibits

Exhibit No.	Description
99.1	Press release dated as of September 03, 2025
104	Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

BARK, Inc.
By:	/s/ Allison Koehler
	Name: Allison Koehler
	Title: Chief Legal Officer

Date: September 03, 2025

Document

BARK Promotes Michael Black to President, Core Business

Veteran Pet Industry Leader to Guide Company’s Core Operations and Next Phase of Growth

Matt Meeker, Co-Founder and Chief Executive Officer, to Continue to Oversee Long-Term Strategic Vision and New Growth Opportunities

NEW YORK – September 3, 2025 – BARK, Inc. (NYSE: BARK), a leading global omnichannel brand for dogs with a mission to make all dogs happy, today announced the promotion of Michael Black to President, Core Business. In this role, Black will lead the Company’s core direct-to-consumer and commerce segments, working closely with the leadership team to continue expanding BARK’s reach and deepening its connection with dog families. Matt Meeker, Co-Founder and Chief Executive Officer of BARK, will continue to oversee the Company’s long-term strategic vision, including expanding its services business and advancing future growth initiatives.

Black joined BARK in 2024 as Chief Revenue Officer, where he played a central role in sharpening the company’s go-to-market strategy, strengthening retail partnerships, and driving healthy growth in its Commerce segment, which grew 27% year-over-year in fiscal 2025. With more than two decades of leadership in the pet industry and consumer goods, Black has been a key architect of BARK’s recent progress and momentum.

“Michael has been an extraordinary partner since joining the team,” said Meeker. “His commercial instincts, operational discipline, and genuine passion for serving dogs and their people make him the right leader to help take BARK into its next chapter. Elevating him to run our Core Business was an easy decision, and it will allow me to focus on driving BARK’s long-term strategic vision.”

“I’m grateful for the trust Matt and the team have placed in me,” said Black. “At BARK, everything we do starts with making dogs happy, and I’ve been inspired by the energy and creativity of this team every day. I look forward to building on the strong foundation we’ve laid and helping BARK reach even more dog families in the years ahead.”

Prior to joining BARK, Mr. Black served as the Founder and President of Paragon International Advisors, a consulting firm focused on partnering with private equity investors in the pet industry, and as a Board Advisor to PetLab Co. Prior to that, he served as the Chief Executive Officer–and previously the Chief Revenue Officer–of Outward Hound, a dog company focused on enrichment toys. During his tenure, he led Outward Hound through a successful digital transformation and years of significant growth. Previously, Mr. Black served as Senior Buyer, Pet Accessories at Walmart. He holds an M.B.A. from the University of Arkansas and a Bachelor of Arts from Brigham Young University. He resides in Bentonville, AR with his wife Paola, their 4 children, and their Newfoundland named Chewie.

For more information about BARK, visit investors.bark.co.

About BARK

BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

Contacts

For Investors:

Michael Mougias

investors@barkbox.com

For Media:

Garland Harwood

press@barkbox.com