6-K
Baidu, Inc. (BIDU)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OFFOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of November 2023
Commission File Number: 000-51469
BAIDU, INC.
BaiduCampus
No. 10 Shangdi 10th Street
Haidian District, Beijing 100085
The People’s Republic of China
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒ Form 40-F ☐
Exhibit 99.1 — Press Release
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| BAIDU, INC. | ||
|---|---|---|
| By | : | /s/ Rong Luo |
| Name | : | Rong Luo |
| Title | : | Chief Financial Officer |
Date: November 21, 2023
EX-99.1
Exhibit 99.1
Baidu Announces Third Quarter 2023 Results
BEIJING, China, November 21, 2023 — Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), (“Baidu” or the “Company”), a leading AI company with strong Internet foundation, today announced its unaudited financial results for the third quarter ended September 30, 2023.
“Baidu reported solid third-quarter financial results, demonstrating resilience in a challenging economic climate,” said Robin Li, Co-founder and CEO of Baidu. “I am particularly pleased with our continuous technological enhancements and product improvements against the backdrop of emerging opportunities in generative AI and foundation models. Notably, we launched ERNIE 4.0, our most powerful foundation model. We have also harnessed the power of ERNIE and ERNIE Bot to reinvent our consumer-facing and enterprise-facing products, as well as our own operations, providing AI-native experiences and driving efficiency gains. Meanwhile, we’ve fully opened ERNIE API to cloud enterprises, empowering them to develop their own AI-native applications and solutions. Our AI-centric business and product strategy should set the stage for sustained multi-year revenue and profit expansion within our ERNIE and ERNIE Bot ecosystem.”
“Baidu Core maintained stable margins in the quarter,” said Rong Luo, CFO of Baidu. “Our ongoing investments in AI have underpinned technological and product innovations. Moving forward, while we will continue prioritizing investments in AI, especially in generative AI and foundation models, we will do so with an unrelenting focus on efficiency and strategic resource allocation.”
Third Quarter 2023 Financial Highlights^1^
| Baidu, Inc. | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| (In millions except per ADS, unaudited) | Q32022 | Q22023 | Q3 2023 | YOY | QOQ | ||||||||||||
| RMB | RMB | RMB | US | ||||||||||||||
| Total revenues | 32,540 | 34,056 | 34,447 | 6 | % | 1 | % | ||||||||||
| Operating income | 5,317 | 5,210 | 6,274 | 18 | % | 20 | % | ||||||||||
| Operating income (non-GAAP)^2^ | 7,200 | 7,334 | 7,596 | 6 | % | 4 | % | ||||||||||
| Net (loss) income to Baidu | (146 | ) | 5,210 | 6,681 | — | 28 | % | ||||||||||
| Net income to Baidu(non-GAAP)^2^ | 5,889 | 7,998 | 7,267 | 23 | % | (9 | %) | ||||||||||
| Diluted (loss) earnings per ADS | (0.87 | ) | 14.17 | 18.22 | — | 29 | % | ||||||||||
| Diluted earnings per ADS(non-GAAP)^2^ | 16.87 | 22.55 | 20.40 | 21 | % | (10 | %) | ||||||||||
| Adjusted EBITDA^2^ | 8,879 | 9,116 | 9,505 | 7 | % | 4 | % | ||||||||||
| Adjusted EBITDA margin | 27 | % | 27 | % | 28 | % | % |
All values are in US Dollars.
| 1 | Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB7.2960 as of September 29, 2023, as<br>set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader. |
|---|---|
| 2 | Non-GAAP measures are defined in the<br>Non-GAAP Financial Measures section (see also “Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures” for more details).<br> |
| --- | --- |
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| Baidu Core | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| (In millions, unaudited) | Q32022 | Q22023 | Q3 2023 | YOY | QOQ | ||||||||||||
| RMB | RMB | RMB | US | ||||||||||||||
| Total revenues | 25,239 | 26,407 | 26,572 | 5 | % | 1 | % | ||||||||||
| Operating income | 4,982 | 4,568 | 5,498 | 10 | % | 20 | % | ||||||||||
| Operating income (non-GAAP)^2^ | 6,650 | 6,516 | 6,672 | 0 | % | 2 | % | ||||||||||
| Net income to Baidu Core | 25 | 5,012 | 6,436 | 25,644 | % | 28 | % | ||||||||||
| Net income to Baidu Core(non-GAAP)^2^ | 5,767 | 7,694 | 6,956 | 21 | % | (10 | %) | ||||||||||
| Adjusted EBITDA^2^ | 8,239 | 8,229 | 8,513 | 3 | % | 3 | % | ||||||||||
| Adjusted EBITDA margin | 33 | % | 31 | % | 32 | % | % |
All values are in US Dollars.
Operational Highlights
Corporate
| • | Baidu launched ERNIE 4.0 (EB4) in October 2023. EB4 is now accessible to users on ERNIE Bot. In addition,<br>enterprise customers can use EB4 via our cloud API. |
|---|---|
| • | Baidu returned US$126 million to shareholders since the beginning of Q3 2023, bringing the cumulative<br>repurchase to US$351 million under the current share repurchase program. |
| --- | --- |
| • | Baidu established the Technology Ethics Committee in October 2023 to guide the practices of technology<br>professionals. |
| --- | --- |
Intelligent Driving
| • | Apollo Go, Baidu’s autonomous ride-hailing service, provided 821K rides in the third quarter of 2023, up 73%<br>year over year. As of September 30, 2023, the cumulative rides provided to the public by Apollo Go reached 4.1 million. |
|---|
MobileEcosystem
| • | In September 2023, Baidu App’s MAUs reached 663 million, up 5% year over year. |
|---|---|
| • | Managed Page accounted for 53% of Baidu Core’s online marketing revenue in the third quarter of 2023.<br> |
| --- | --- |
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iQIYI
| • | iQIYI’s average daily number of total subscribing members for the quarter was 107.5 million, compared<br>to 101.0 million for the third quarter of 2022 and 111.2 million for the second quarter of 2023. More importantly, iQIYI’s monthly average revenue per membership (ARM^3^) for the<br>quarter was RMB15.54, compared to RMB13.90 for the third quarter of 2022 and RMB14.82 for the second quarter of 2023, increasing 12% year over year. |
|---|
Third Quarter 2023 Financial Results
Total revenueswere RMB34.4 billion ($4.72 billion), increasing 6% year over year.
| • | Revenue from Baidu Core was RMB26.6 billion ($3.64 billion), increasing 5% year over year; onlinemarketing revenue was RMB19.7 billion ($2.70 billion), up 5% year over year, and non-online marketing revenue was RMB6.9 billion ($943 million), up 6% year over year.<br> |
|---|---|
| • | Revenue from iQIYI was RMB8.0 billion ($1.10 billion), increasing 7% year over year.<br> |
| --- | --- |
Cost of revenues was RMB16.3 billion ($2.23 billion), which remained essentially unchanged compared to the same period last year.
Selling, general and administrative expenses were RMB5.8 billion ($792 million), increasing 11% year over year, primarily due to an increase in channel spending and promotional marketing expenses.
Research and development expenses were RMB6.1 billion ($836 million), increasing 6% year over year, primarily due to an increase in server depreciation expenses and server custody fees which support ERNIE Bot research inputs.
Operating income was RMB6.3 billion ($860 million). Baidu Core operating income was RMB5.5 billion ($754 million), and Baidu Coreoperating margin was 21%. Non-GAAP operating income was RMB7.6 billion ($1.04 billion). Non-GAAP Baidu Core operating income was RMB6.7 billion ($914 million), and non-GAAP Baidu Core operating margin was 25%.
Total otherincome, net was RMB1.9 billion ($261 million), compared to total other loss, net of RMB4.8 billion for the same period last year, mainly due to: (1) a recognition of RMB338 million gain versus RMB3.1 billion loss for the same period last year from fair value changes in long-term investments; and (2) a decrease in impairment of long-term investments by RMB1.4 billion.
Income tax expense was RMB1.3 billion ($175 million), increasing 41% year over year, primarily due to an increase in profit before tax.
| 3 | The monthly ARM for the quarter is calculated by dividing iQIYI’s total revenues from membership services<br>during a given quarter by the average daily number of total subscribing members for that quarter and the number of months in the quarter. |
|---|
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Net income attributable to Baidu was RMB6.7 billion ($916 million), and diluted earnings per ADS was RMB18.22 ($2.50). Net income attributable to Baidu Core was RMB6.4 billion ($882 million), and net margin for Baidu Core was 24%. Non-GAAP net income attributable to Baidu was RMB7.3 billion ($996 million). Non-GAAP diluted earnings per ADS was RMB20.40 ($2.80). Non-GAAP net income attributable to Baidu Core was RMB7.0 billion ($953 million), and non-GAAP net margin for Baidu Core was 26%.
Adjusted EBITDAwas RMB9.5 billion ($1.30 billion) and adjusted EBITDA margin was 28%. Adjusted EBITDA for Baidu Core was RMB8.5 billion ($1.17 billion) and adjusted EBITDA margin for Baidu Core was 32%.
As of September 30, 2023, cash, cash equivalents, restricted cash and short-term investments were RMB202.7 billion ($27.78 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB197.4 billion ($27.06 billion). Free cash flow was RMB6.0 billion ($822 million), and free cash flow excluding iQIYI was RMB5.2 billion ($709 million).
Recent Development
Baidu has appointed Ms. Sandy Ran Xu as an independent director of the Board of Directors of the Company (the “Board”), effective from January 1, 2024.
Ms. Xu has served as CEO and executive director of JD.com since May 2023. Prior to her current role, Ms. Xu served as CFO of JD.com from June 2020 to May 2023. Prior to joining JD.com, Ms. Xu was an audit partner and spent nearly 20 years with PricewaterhouseCoopers Zhong Tian LLP, Beijing office and PricewaterhouseCoopers, San Jose office. Ms. Xu currently also serves as a director of Yonghui Supermarket Co., Ltd. Ms. Xu was a Certified Public Accountant in both China and the United States. Ms. Xu received her bachelor’s degree with a double major in information science and economics from Peking University.
Conference Call Information
Baidu’s management will hold an earnings conference call at 7.30 AM on November 21, 2023, U.S. Eastern Time (8.30 PM on November 21, 2023, Beijing Time).
Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of “Baidu Inc Q3 2023 Earnings Conference Call”. Please follow the steps to enter your registration details, then click “Register”. Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.
For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10034602-0jdhg4.html
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In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.
Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.
About Baidu
Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under “BIDU” and HKEX under “9888”. One Baidu ADS represents eight Class A ordinary shares.
Contacts
Investors Relations, Baidu, Inc.
Tel: +86-10-5992-8888
Email: [email protected]
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.
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Non-GAAP Financial Measures
To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.
Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non- GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.
Non-GAAP operating income represents operating income excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, and contingent loss pertaining to legal proceeding in relation to former advertising agencies.
Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, and contingent loss pertaining to legal proceeding in relation to former advertising agencies, adjusted for related income tax effects. Baidu’s share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees’ books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.
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Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization and impairment of intangible assets resulting from business combinations, share-based compensation expenses, and contingent loss pertaining to legal proceeding in relation to former advertising agencies.
For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure”.
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Baidu, Inc.
Condensed Consolidated Statements of Income
(In millions except for per share (or ADS) information, unaudited)
| Three Months Ended | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| September 30,2022 | June 30,2023 | September 30,2023 | September 30,2023 | ||||||||
| RMB | RMB | RMB | US(2) | ||||||||
| Revenues: | |||||||||||
| Online marketing services | 19,943 | 21,081 | 21,346 | ||||||||
| Others | 12,597 | 12,975 | 13,101 | ||||||||
| Total revenues | **** | 32,540 | **** | **** | 34,056 | **** | **** | 34,447 | **** | **** | |
| Costs and expenses: | |||||||||||
| Cost of revenues^(1)^ | 16,273 | 16,167 | 16,294 | ||||||||
| Selling, general and<br>administrative^(1)^ | 5,193 | 6,298 | 5,778 | ||||||||
| Research and development^(1)^ | 5,757 | 6,381 | 6,101 | ||||||||
| Total costs and expenses | **** | 27,223 | **** | **** | 28,846 | **** | **** | 28,173 | **** | **** | |
| Operating income | **** | 5,317 | **** | **** | 5,210 | **** | **** | 6,274 | **** | **** | |
| Other (loss) income: | |||||||||||
| Interest income | 1,619 | 1,948 | 2,082 | ||||||||
| Interest expense | (724 | ) | (817 | ) | (853 | ) | ) | ||||
| Foreign exchange (loss) gain, net | (806 | ) | 1,176 | (26 | ) | ) | |||||
| Share of losses from equity method investments | (376 | ) | (383 | ) | (398 | ) | ) | ||||
| Others, net | (4,483 | ) | (555 | ) | 1,100 | ||||||
| Total other (loss) income, net | **** | (4,770 | ) | **** | 1,369 | **** | **** | 1,905 | **** | **** | |
| Income before income taxes | **** | 547 | **** | **** | 6,579 | **** | **** | 8,179 | **** | **** | |
| Income tax expense | 908 | 1,270 | 1,282 | ||||||||
| Net (loss) income | **** | (361 | ) | **** | 5,309 | **** | **** | 6,897 | **** | **** | |
| Net (loss) income attributable to noncontrolling interests | (215 | ) | 99 | 216 | |||||||
| Net (loss) income attributable to Baidu | **** | (146 | ) | **** | 5,210 | **** | **** | 6,681 | **** | **** |
All values are in US Dollars.
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| Three Months Ended | ||||||||
|---|---|---|---|---|---|---|---|---|
| September 30,2022 | June 30,2023 | September 30,2023 | September 30,2023 | |||||
| RMB | RMB | RMB | US(2) | |||||
| (Loss) earnings per ADS (1 ADS representing 8 Class A ordinary shares): | ||||||||
| — Basic | (0.87 | ) | 14.34 | 18.45 | ||||
| — Diluted | (0.87 | ) | 14.17 | 18.22 | ||||
| (Loss) earnings per share for Class A and Class B ordinary shares: | ||||||||
| — Basic | (0.11 | ) | 1.79 | 2.31 | ||||
| — Diluted | (0.11 | ) | 1.77 | 2.28 | ||||
| Weighted average number of Class A and Class B ordinary shares outstanding (in<br>millions): | ||||||||
| — Basic | 2,790 | 2,804 | 2,814 | |||||
| — Diluted | 2,790 | 2,834 | 2,846 | |||||
| (1) Includes share-based<br>compensation expenses as follows: | ||||||||
| Cost of revenues | 84 | 194 | 139 | |||||
| Selling, general and administrative | 480 | 446 | 358 | |||||
| Research and development | 1,039 | 1,403 | 778 | |||||
| Total share-based compensation expenses | 1,603 | 2,043 | 1,275 |
All values are in US Dollars.
| (2) | All translations from RMB to U.S. dollars are made at a rate of RMB7.2960 to US$1.00, the exchange rate in<br>effect as of September 29, 2023 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System. |
|---|
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Baidu, Inc.
Condensed Consolidated Balance Sheets
(In millions, unaudited)
| December 31,<br>2022 | September 30,<br>2023 | September 30,2023 | |||
|---|---|---|---|---|---|
| RMB | RMB | US | |||
| ASSETS | |||||
| Current assets: | |||||
| Cash and cash equivalents | 53,156 | 34,908 | |||
| Restricted cash | 11,330 | 11,392 | |||
| Short-term investments, net | 120,839 | 156,359 | |||
| Accounts receivable, net | 11,733 | 10,712 | |||
| Amounts due from related parties | 5,432 | 4,962 | |||
| Other current assets, net | 10,360 | 12,084 | |||
| Total current assets | **** | 212,850 | **** | 230,417 | |
| Non-current assets: | |||||
| Fixed assets, net | 23,973 | 26,481 | |||
| Licensed copyrights, net | 6,841 | 6,992 | |||
| Produced content, net | 13,002 | 12,626 | |||
| Intangible assets, net | 1,254 | 1,012 | |||
| Goodwill | 22,477 | 22,586 | |||
| Long-term investments, net | 55,297 | 52,553 | |||
| Long-term time deposits and<br>held-to-maturity investments | 23,629 | 25,260 | |||
| Amounts due from related parties | 60 | 147 | |||
| Deferred tax assets, net | 2,129 | 1,783 | |||
| Operating lease<br>right-of-use assets | 10,365 | 10,512 | |||
| Other non-current assets | 19,096 | 20,665 | |||
| Total non-current assets | **** | 178,123 | **** | 180,617 | |
| Total assets | **** | 390,973 | **** | 411,034 |
All values are in US Dollars.
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| December 31,<br>2022 | September 30,<br>2023 | September 30,2023 | |||
|---|---|---|---|---|---|
| RMB | RMB | US | |||
| LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY | |||||
| Current liabilities: | |||||
| Short-term loans | 5,343 | 11,735 | |||
| Accounts payable and accrued liabilities | 38,014 | 37,184 | |||
| Customer deposits and deferred revenue | 13,116 | 15,043 | |||
| Deferred income | 72 | 151 | |||
| Long-term loans, current portion | — | 1 | |||
| Convertible senior notes, current portion | 8,305 | 3,114 | |||
| Notes payable, current portion | 6,904 | 6,179 | |||
| Amounts due to related parties | 5,067 | 5,241 | |||
| Operating lease liabilities | 2,809 | 2,953 | |||
| Total current liabilities | **** | 79,630 | **** | 81,601 | |
| Non-current liabilities: | |||||
| Deferred income | 159 | 119 | |||
| Deferred revenue | 331 | 421 | |||
| Amounts due to related parties | 99 | 83 | |||
| Long-term loans | 13,722 | 14,472 | |||
| Notes payable | 39,893 | 35,861 | |||
| Convertible senior notes | 9,568 | 8,349 | |||
| Deferred tax liabilities | 2,898 | 2,750 | |||
| Operating lease liabilities | 4,810 | 4,830 | |||
| Other non-current liabilities | 2,058 | 1,838 | |||
| Total non-current liabilities | **** | 73,538 | **** | 68,723 | |
| Total liabilities | **** | 153,168 | **** | 150,324 | |
| Redeemable noncontrolling interests | **** | 8,393 | **** | 9,276 | |
| Equity | |||||
| Total Baidu shareholders’ equity | 223,478 | 242,427 | |||
| Noncontrolling interests | 5,934 | 9,007 | |||
| Total equity | **** | 229,412 | **** | 251,434 | |
| Total liabilities, redeemable noncontrolling interests, and equity | **** | 390,973 | **** | 411,034 |
All values are in US Dollars.
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Baidu, Inc.
Selected Information
(In millions, unaudited)
| Three months ended<br><br><br>September 30, 2022 (RMB) | Three months ended <br>June 30, 2023 (RMB) | Three months ended <br>September 30, 2023 (RMB) | Three months endedSeptember 30, 2023 (US) | |||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Baidu<br><br><br>Core | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | |||||||||||||||||||||||||||||
| Total revenues | 25,239 | **** | 7,471 | **** | (170 | ) | **** | 32,540 | **** | **** | 26,407 | **** | **** | 7,802 | **** | (153 | ) | **** | 34,056 | **** | **** | 26,572 | **** | **** | 8,015 | **** | (140 | ) | **** | 34,447 | **** | **** | **** | 1,098 | **** | (19 | ) | **** | 4,721 | |||||
| YOY | 5 | % | 7 | % | 6 | % | ||||||||||||||||||||||||||||||||||||||
| QOQ | 1 | % | 3 | % | 1 | % | ||||||||||||||||||||||||||||||||||||||
| Costs and expenses: Cost of<br>revenues^(1)^ | 10,745 | 5,705 | (177 | ) | 16,273 | 10,553 | 5,774 | (160 | ) | 16,167 | 10,610 | 5,840 | (156 | ) | 16,294 | 800 | (21 | ) | 2,233 | |||||||||||||||||||||||||
| Selling, general and<br><br><br>administrative^(1)^ | 4,231 | 980 | (18 | ) | 5,193 | 5,344 | 979 | (25 | ) | 6,298 | 4,810 | 981 | (13 | ) | 5,778 | 135 | (2 | ) | 792 | |||||||||||||||||||||||||
| Research and development^(1)^ | 5,281 | 476 | — | 5,757 | 5,942 | 439 | — | 6,381 | 5,654 | 447 | — | 6,101 | 61 | — | 836 | |||||||||||||||||||||||||||||
| Total costs and expenses | 20,257 | **** | 7,161 | **** | (195 | ) | **** | 27,223 | **** | **** | 21,839 | **** | **** | 7,192 | **** | (185 | ) | **** | 28,846 | **** | **** | 21,074 | **** | **** | 7,268 | **** | (169 | ) | **** | 28,173 | **** | **** | **** | 996 | **** | (23 | ) | **** | 3,861 | |||||
| YOY | ||||||||||||||||||||||||||||||||||||||||||||
| Cost of revenues | (1 | %) | 2 | % | 0 | % | ||||||||||||||||||||||||||||||||||||||
| Selling, general and administrative | 14 | % | 0 | % | 11 | % | ||||||||||||||||||||||||||||||||||||||
| Research and development | 7 | % | (6 | %) | 6 | % | ||||||||||||||||||||||||||||||||||||||
| Costs and expenses | 4 | % | 1 | % | 3 | % | ||||||||||||||||||||||||||||||||||||||
| Operating income | 4,982 | **** | 310 | **** | 25 | **** | 5,317 | **** | **** | 4,568 | **** | **** | 610 | **** | 32 | **** | 5,210 | **** | **** | 5,498 | **** | **** | 747 | **** | 29 | **** | 6,274 | **** | **** | **** | 102 | **** | 4 | **** | 860 | |||||||||
| YOY | 10 | % | 141 | % | 18 | % | ||||||||||||||||||||||||||||||||||||||
| QOQ | 20 | % | 22 | % | 20 | % | ||||||||||||||||||||||||||||||||||||||
| Operating margin | 20% | 4 | % | 16 | % | 17 | % | 8 | % | 15 | % | 21 | % | 9 | % | 18 | % | |||||||||||||||||||||||||||
| Add: total other | ||||||||||||||||||||||||||||||||||||||||||||
| (loss) income, net | (4,108) | (662 | ) | — | (4,770 | ) | 1,603 | (234 | ) | — | 1,369 | 2,159 | (254 | ) | — | 1,905 | (35 | ) | — | 261 | ||||||||||||||||||||||||
| Less: income tax expense | 866 | 42 | — | 908 | 1,262 | 8 | — | 1,270 | 1,272 | 10 | — | 1,282 | 1 | — | 175 | |||||||||||||||||||||||||||||
| Less: net (loss) income attributable to NCI | (17) | 1 | (199 | )^(3)^ | (215 | ) | (103 | ) | 3 | 199 | (3) | 99 | (51 | ) | 7 | 260 | (3) | 216 | ) | 1 | 35 | (3) | 30 | |||||||||||||||||||||
| Net income (loss) attributable to Baidu | 25 | **** | (395 | ) | 224 | **** | (146 | ) | **** | 5,012 | **** | **** | 365 | **** | (167 | ) | **** | 5,210 | **** | **** | 6,436 | **** | **** | 476 | **** | (231 | ) | **** | 6,681 | **** | **** | **** | 65 | **** | (31 | ) | **** | 916 | ||||||
| YOY | 25,644 | % | — | — | ||||||||||||||||||||||||||||||||||||||||
| QOQ | 28 | % | 30 | % | 28 | % | ||||||||||||||||||||||||||||||||||||||
| Net margin | 0% | (5 | %) | (0 | %) | 19 | % | 5 | % | 15 | % | 24 | % | 6 | % | 19 | % |
All values are in US Dollars.
12
| Three months ended<br><br><br>September 30, 2022 (RMB) | Three months ended <br>June 30, 2023 (RMB) | Three months ended <br>September 30, 2023 (RMB) | Three months endedSeptember 30, 2023 (US) | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Baidu<br><br><br>Core | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | BaiduCore | iQIYI | Elim &<br>adj^(2)^ | Baidu,Inc. | |||||||||||||||||||
| Non-GAAP financial measures: | ||||||||||||||||||||||||||||||||||
| Operating income (non-GAAP) | 6,650 | **** | 525 | **** | **** | 7,200 | **** | **** | 6,516 | **** | **** | 786 | **** | **** | 7,334 | **** | **** | 6,672 | **** | **** | 895 | **** | **** | 7,596 | **** | **** | 123 | **** | 1,041 | |||||
| YOY | 0 | % | 70 | % | 6 | % | ||||||||||||||||||||||||||||
| QOQ | 2 | % | 14 | % | 4 | % | ||||||||||||||||||||||||||||
| Operating margin (non-GAAP) | 26% | 7 | % | 22 | % | 25 | % | 10 | % | 22 | % | 25 | % | 11 | % | 22 | % | |||||||||||||||||
| Net income attributable to Baidu(non-GAAP) | 5,767 | **** | 187 | **** | **** | 5,889 | **** | **** | 7,694 | **** | **** | 595 | **** | **** | 7,998 | **** | **** | 6,956 | **** | **** | 622 | **** | **** | 7,267 | **** | **** | 85 | **** | 996 | |||||
| YOY | 21 | % | 233 | % | 23 | % | ||||||||||||||||||||||||||||
| QOQ | (10 | %) | 5 | % | (9 | %) | ||||||||||||||||||||||||||||
| Net margin (non-GAAP) | 23% | 3 | % | 18 | % | 29 | % | 8 | % | 23 | % | 26 | % | 8 | % | 21 | % | |||||||||||||||||
| Adjusted EBITDA | 8,239 | **** | 615 | **** | **** | 8,879 | **** | **** | 8,229 | **** | **** | 855 | **** | **** | 9,116 | **** | **** | 8,513 | **** | **** | 963 | **** | **** | 9,505 | **** | **** | 132 | **** | 1,303 | |||||
| YOY | 3 | % | 57 | % | 7 | % | ||||||||||||||||||||||||||||
| QOQ | 3 | % | 13 | % | 4 | % | ||||||||||||||||||||||||||||
| Adjusted EBITDA margin | 33% | 8 | % | 27 | % | 31 | % | 11 | % | 27 | % | 32 | % | 12 | % | 28 | % | |||||||||||||||||
| (1) Includes share-based compensation as follows: | ||||||||||||||||||||||||||||||||||
| Cost of revenues | 45 | 39 | 84 | 160 | 34 | 194 | 107 | 32 | 139 | 4 | 19 | |||||||||||||||||||||||
| Selling general and administrative | 375 | 105 | 480 | 356 | 90 | 446 | 290 | 68 | 358 | 9 | 49 | |||||||||||||||||||||||
| Research and development | 978 | 61 | 1,039 | 1,358 | 45 | 1,403 | 732 | 46 | 778 | 8 | 108 | |||||||||||||||||||||||
| Total share-based compensation | 1,398 | 205 | 1,603 | 1,874 | 169 | 2,043 | 1,129 | 146 | 1,275 | 21 | 176 |
All values are in US Dollars.
| (2) | Relates to intersegment eliminations and adjustments |
|---|---|
| (3) | Relates to the net income/(loss) attributable to iQIYI noncontrolling interests |
| --- | --- |
13
Baidu, Inc.
Condensed Consolidated Statements of Cash Flows
(In millions, unaudited)
| Three months ended | Three months ended | Three months ended | Three months ended | ||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| September 30, 2022 | June 30, 2023 | September 30, 2023 | September 30, 2023 | ||||||||||||||||||||||||||||||||
| (RMB) | (RMB) | (RMB) | (US) | ||||||||||||||||||||||||||||||||
| Baidu | Baidu | Baidu | Baidu | ||||||||||||||||||||||||||||||||
| excl. | Baidu, | excl. | Baidu, | excl. | Baidu, | excl. | Baidu, | ||||||||||||||||||||||||||||
| iQIYI | iQIYI | Inc. | iQIYI | iQIYI | Inc. | iQIYI | iQIYI | Inc. | iQIYI | iQIYI | Inc. | ||||||||||||||||||||||||
| Net cash provided by operating activities | 8,543 | 196 | 8,739 | 9,746 | 886 | 10,632 | 8,694 | 831 | 9,525 | 114 | 1,306 | ||||||||||||||||||||||||
| Net cash provided by (used in) investing activities | 7,603 | 407 | 8,010 | 7,309 | (421 | ) | 6,888 | (11,345 | ) | (55 | ) | (11,400 | ) | ) | (8 | ) | (1,563 | ) | |||||||||||||||||
| Net cash (used in) provided by financing activities | (5,967 | ) | (106 | ) | (6,073 | ) | 1,908 | (1,176 | ) | 732 | (5,253 | ) | 269 | (4,984 | ) | ) | 37 | (683 | ) | ||||||||||||||||
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | 1,980 | 60 | 2,040 | 496 | 128 | 624 | 153 | 5 | 158 | 1 | 22 | ||||||||||||||||||||||||
| Net increase (decrease) in cash, cash equivalents and restrictedcash | 12,159 | 557 | 12,716 | 19,459 | (583 | ) | 18,876 | (7,751 | ) | 1,050 | (6,701 | ) | ) | 144 | (918 | ) | |||||||||||||||||||
| Cash, cash equivalents and restricted cash At beginning of period | 50,662 | 3,019 | 53,681 | 30,355 | 5,665 | 36,020 | 49,814 | 5,082 | 54,896 | 697 | 7,525 | ||||||||||||||||||||||||
| At end of period | 62,821 | 3,576 | 66,397 | 49,814 | 5,082 | 54,896 | 42,063 | 6,132 | 48,195 | 841 | 6,607 | ||||||||||||||||||||||||
| Net cash provided by operating activities | 8,543 | 196 | 8,739 | 9,746 | 886 | 10,632 | 8,694 | 831 | 9,525 | 114 | 1,306 | ||||||||||||||||||||||||
| Less: Capital expenditures | (2,140 | ) | (48 | ) | (2,188 | ) | (2,693 | ) | (13 | ) | (2,706 | ) | (3,525 | ) | (4 | ) | (3,529 | ) | ) | (1 | ) | (484 | ) | ||||||||||||
| Free cash flow | 6,403 | 148 | 6,551 | 7,053 | 873 | 7,926 | 5,169 | 827 | 5,996 | 113 | 822 |
All values are in US Dollars.
Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI’s consolidated cash flows.
14
Baidu, Inc.
Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures
(In millions except for per ADS information, unaudited)
| Three months ended | Three months ended | Three months ended | Three months ended | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| September 30, 2022 | June 30, 2023 | September 30, 2023 | September 30, 2023 | |||||||||||||||||||||||||||||||
| (RMB) | (RMB) | (RMB) | (US) | |||||||||||||||||||||||||||||||
| Baidu | Baidu, | Baidu | Baidu, | Baidu | Baidu, | Baidu | Baidu, | |||||||||||||||||||||||||||
| Core | iQIYI | Inc. | Core | iQIYI | Inc. | Core | iQIYI | Inc. | Core | iQIYI | Inc. | |||||||||||||||||||||||
| Operating income | 4,982 | 310 | 5,317 | 4,568 | 610 | 5,210 | 5,498 | 747 | 6,274 | 102 | 860 | |||||||||||||||||||||||
| Add: Share-based compensation expenses | 1,398 | 205 | 1,603 | 1,874 | 169 | 2,043 | 1,129 | 146 | 1,275 | 21 | 176 | |||||||||||||||||||||||
| Add: Amortization and impairment of intangible<br>assets^(1)^ | 56 | 10 | 66 | 74 | 7 | 81 | 45 | 2 | 47 | — | 5 | |||||||||||||||||||||||
| Add: Contingent loss^(4)^ | 214 | — | 214 | — | — | — | — | — | — | — | — | |||||||||||||||||||||||
| Operating income (non-GAAP) | 6,650 | 525 | 7,200 | 6,516 | 786 | 7,334 | 6,672 | 895 | 7,596 | 123 | 1,041 | |||||||||||||||||||||||
| Add: Depreciation of fixed assets | 1,589 | 90 | 1,679 | 1,713 | 69 | 1,782 | 1,841 | 68 | 1,909 | 9 | 262 | |||||||||||||||||||||||
| Adjusted EBITDA | 8,239 | 615 | 8,879 | 8,229 | 855 | 9,116 | 8,513 | 963 | 9,505 | 132 | 1,303 | |||||||||||||||||||||||
| Net income (loss) attributable to Baidu | 25 | (395 | ) | (146 | ) | 5,012 | 365 | 5,210 | 6,436 | 476 | 6,681 | 65 | 916 | |||||||||||||||||||||
| Add: Share-based compensation expenses | 1,394 | 205 | 1,497 | 1,872 | 169 | 1,949 | 1,128 | 146 | 1,194 | 20 | 164 | |||||||||||||||||||||||
| Add: Amortization and impairment of intangible<br>assets^(1)^ | 50 | 10 | 56 | 61 | 7 | 65 | 43 | 2 | 44 | — | 6 | |||||||||||||||||||||||
| Add: Disposal (gain) | (6 | ) | — | (6 | ) | (919 | ) | (89 | ) | (959 | ) | (753 | ) | — | (753 | ) | ) | — | (103 | ) | ||||||||||||||
| Add: Impairment of long-term investments | 1,042 | 376 | 1,230 | 270 | 155 | 340 | 46 | — | 46 | — | 6 | |||||||||||||||||||||||
| Add: Fair value loss (gain) of long-term investments | 3,149 | (27 | ) | 3,135 | 1,239 | (4 | ) | 1,237 | (384 | ) | (2 | ) | (385 | ) | ) | — | (53 | ) | ||||||||||||||||
| Add: Reconciling items on equity method<br>investments^(2)^ | 237 | 16 | 245 | 296 | (9 | ) | 292 | 572 | — | 572 | — | 78 | ||||||||||||||||||||||
| Add: Contingent loss^(4)^ | 214 | — | 214 | — | — | — | — | — | — | — | — | |||||||||||||||||||||||
| Add: Tax effects on non-GAAP<br>adjustments^(3)^ | (338 | ) | 2 | (336 | ) | (137 | ) | 1 | (136 | ) | (132 | ) | — | (132 | ) | ) | — | (18 | ) | |||||||||||||||
| Net income attributable to Baidu (non-GAAP) | 5,767 | 187 | 5,889 | 7,694 | 595 | 7,998 | 6,956 | 622 | 7,267 | 85 | 996 |
All values are in US Dollars.
15
| Three months ended | Three months ended | Three months ended | Three months ended | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| September 30, 2022 | June 30, 2023 | September 30, 2023 | September 30, 2023 | |||||||||||||
| (RMB) | (RMB) | (RMB) | (US) | |||||||||||||
| Baidu | Baidu, | Baidu | Baidu, | Baidu | Baidu, | Baidu | Baidu, | |||||||||
| Core | iQIYI | Inc. | Core | iQIYI | Inc. | Core | iQIYI | Inc. | Core | Inc. | ||||||
| Diluted earnings per ADS | **** | (0.87 | ) | **** | 14.17 | **** | 18.22 | **** | 2.50 | |||||||
| Add: Accretion of the redeemable noncontrolling interests | 0.45 | 0.50 | 0.53 | 0.07 | ||||||||||||
| Add: Non-GAAP adjustments to earnings per ADS | 17.29 | 7.88 | 1.65 | 0.23 | ||||||||||||
| Diluted earnings per ADS (non-GAAP) | **** | 16.87 | **** | **** | 22.55 | **** | 20.40 | **** | 2.80 |
All values are in US Dollars.
| (1) | This represents amortization and impairment of intangible assets resulting from business combinations.<br> |
|---|---|
| (2) | This represents Baidu’s share of equity method investments for other<br>non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee’s books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the<br>issuance of shares by the investees at a price higher or lower than the carrying value per share. |
| --- | --- |
| (3) | This represents tax impact of all non-GAAP adjustments.<br> |
| --- | --- |
| (4) | This represents contingent loss pertaining to legal proceeding involving former advertising agency.<br> |
| --- | --- |
16