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6-K

Baidu, Inc. (BIDU)

6-K 2025-02-18 For: 2025-02-18
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Added on April 09, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OFFOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of February 2025

Commission File Number: 000-51469

BAIDU, INC.

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒   Form 40-F ☐

EXHIBIT INDEX

Exhibit No. Description
99.1 Press Release—Baidu Announces Fourth Quarter and Fiscal Year 2024 Results

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

BAIDU, INC.
By: /s/ Junjie He
Name: Junjie He
Title: Interim Chief Financial Officer

Date: February 18, 2025

EX-99.1

Exhibit 99.1

Baidu Announces Fourth Quarter and Fiscal Year 2024 Results

BEIJING, China, February 18, 2025 – Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)) (“Baidu” or the “Company”), a leading AI company with a strong Internet foundation, today announced its unaudited financial results for the quarter and fiscal year ended December 31, 2024.

“2024 marked a pivotal year in our ongoing transformation from an internet-centric to an AI-first business. AI Cloud gained momentum, fueled by broad market recognition of our full stack AI capabilities. In Mobile Ecosystem, we have been steadfast in advancing the AI transformation, making search more AI-native to deliver a better user experience. Apollo Go, after years of investment, validated its business model, paving the way for global expansion and scalable, asset-light strategies,” said Robin Li, Co-founder and CEO of Baidu. “With our strategic foresight increasingly validated, we expect our AI investments to deliver more significant results in 2025.”

“Our AI Cloud business demonstrated robust momentum with fourth-quarter revenue growth accelerating to 26% year over year, offsetting the softness in online marketing business,” said Junjie He, Interim CFO of Baidu. “While navigating near-term pressures, we are confident that our strategic AI investments will drive meaningful progress and foster long-term success.”

Fourth Quarter and Fiscal Year 2024 Financial Highlights^1^

Baidu, Inc.
(In millions except per Q4 Q3 Q4 FY FY
ADS, unaudited) 2023 2024 2024 YOY 2023 2024 YOY
RMB RMB RMB US RMB RMB US
Total revenues 34,951 33,557 34,124 (2 %) 134,598 133,125 (1 %)
Operating income 5,392 5,925 3,917 (27 %) 21,856 21,270 (3 %)
Operating income (non-GAAP)^2^ 7,075 7,014 5,047 (29 %) 28,433 26,234 (8 %)
Net income to Baidu 2,599 7,632 5,192 100 % 20,315 23,760 17 %
Net income to Baidu (non-GAAP)^2^ 7,755 5,886 6,709 (13 %) 28,747 27,002 (6 %)
Diluted earnings per ADS 6.77 21.60 14.26 111 % 55.08 65.91 20 %
Diluted earnings per ADS (non-GAAP) ^2^ 21.86 16.60 19.18 (12 %) 80.85 76.85 (5 %)
Adjusted EBITDA^2^ 9,057 8,733 6,954 (23 %) 35,823 33,078 (8 %)
Adjusted EBITDA margin 26 % 26 % 20 % % 27 % 25 % %

All values are in US Dollars.

^1^ Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB 7.2993 as of December 31,<br>2024, as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader.
^2^ Non-GAAP measures are defined in the<br>Non-GAAP Financial Measures section (see also “Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures” for more details).<br>
--- ---

1

Baidu Core
Q4 Q3 Q4 FY FY
(In millions, unaudited) 2023 2024 2024 YOY 2023 2024 YOY
RMB RMB RMB US RMB RMB US
Total revenues 27,488 26,524 27,698 1 % 103,465 104,712 1 %
Operating income 4,668 5,694 3,638 (22 %) 18,825 19,478 3 %
Operating income (non-GAAP)^2^ 6,197 6,652 4,647 (25 %) 24,748 23,890 (3 %)
Net income to Baidu Core 2,440 7,536 5,283 117 % 19,401 23,431 21 %
Net income to Baidu Core (non-GAAP)^2^ 7,500 5,676 6,741 (10 %) 27,418 26,335 (4 %)
Adjusted EBITDA^2^ 8,118 8,336 6,516 (20 %) 31,863 30,587 (4 %)
Adjusted EBITDA margin 30 % 31 % 24 % % 31 % 29 % %

All values are in US Dollars.

Operational Highlights

Corporate

Baidu returned US$356 million to shareholders since Q4 2024, bringing the cumulative repurchase to over<br>US$1 billion since 2024 and to US$1.7 billion under the 2023 share repurchase program.
Baidu earned a position in the global edition of the S&P Global Sustainability Yearbook for the first time,<br>demonstrating its further advancement in ESG performance. The selection stems from a comprehensive evaluation of 7,690 companies globally as part of the S&P Global 2024 Corporate Sustainability Assessment, underscoring Baidu’s<br>sustainability practices.
--- ---
Forbes China placed Baidu on its 2024 China ESG 50 list.
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AI Cloud

ERNIE handled approximately 1.65 billion API calls daily in December 2024, with external API calls<br>increasing by 178% quarter over quarter, highlighting particularly strong momentum.
The MAU of Baidu Wenku’s AI-enabled features reached 94 million<br>in December 2024, with a 216% year over year and an 83% quarter over quarter increase.
--- ---

Intelligent Driving

Apollo Go, Baidu’s autonomous ride-hailing service, provided over 1.1 million rides in the fourth<br>quarter of 2024, up 36% year over year. In January 2025, accumulated rides provided to the public by Apollo Go surpassed 9 million.
In November 2024, Apollo Go was granted permits to conduct autonomous driving testing on public roads in Hong<br>Kong, making Apollo Go the first and only of its kind to receive robotaxi testing authorization in the region. This marks Apollo Go’s first entry into a right-hand drive, left-hand traffic market.
--- ---

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Apollo Go has commenced 100% fully driverless operations across China since February 2025.

Mobile Ecosystem

In December 2024, Baidu App’s MAUs reached 679 million, up 2% year over year.
Managed Page accounted for 48% of Baidu Core’s online marketing revenue in the fourth quarter of 2024.<br>
--- ---

Fourth Quarter 2024 Financial Results

Total revenues were RMB34.1 billion ($4.68 billion), decreasing 2% year over year.

Revenue from Baidu Core was RMB27.7 billion ($3.80 billion), increasing 1% year over year; onlinemarketing revenue was RMB17.9 billion ($2.46 billion), decreasing 7% year over year, and non-online marketing revenue was RMB9.8 billion ($1.34 billion), up 18% year over year, mainly<br>driven by AI Cloud business.
Revenue from iQIYI was RMB6.6 billion ($906 million), decreasing 14% year over year.<br>
--- ---

Cost of revenues was RMB18.0 billion ($2.47 billion), increasing 3% year over year, primarily due to an increase in traffic acquisition costs, costs related to AI Cloud business and a one-time write-down of inventories, partially offset by a decrease in personnel-related expenses and content costs.

Selling, general and administrative expenses were RMB6.7 billion ($915 million), increasing 14% year over year, primarily due to an increase in expected credit losses, and channel spending and promotional marketing expenses, partially offset by a decrease in personnel-related expenses. RMB561 million of the increase in expected credit losses was pertaining to a one-time accrual.

Research and development expenses were RMB5.5 billion ($756 million), decreasing 12% year over year, primarily due to a decrease in personnel-related expenses, partially offset by an increase in server depreciation expenses and server custody fees which support Gen-AI research and development inputs.

Operating income was RMB3.9 billion ($537 million) in Q4, compared to RMB5.4 billion for the same period last year. BaiduCore operating income was RMB3.6 billion ($498 million), and Baidu Core operating margin was 13% in Q4, compared to RMB4.7 billion and 17% for the same period last year. The decrease was due to one-time losses of RMB1.0 billion including accrual of expected credit losses, write-down of inventories and others. Non-GAAP operating income was RMB5.0 billion ($691 million). Non-GAAP Baidu Core operating income was RMB4.6 billion ($637 million), and non-GAAP Baidu Core operating margin was 17%.

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Total other income, net was RMB2.7 billion ($364 million), compared to total other loss,net of RMB2.5 billion for the same period last year, mainly due to an increase in net foreign exchange gain arising from exchange rate fluctuation between Renminbi and U.S. dollar, and a decrease in pickup of losses from an equity method investment, which modified certain terms of its preferred shares and resulted in significant loss pickup in 2023.

Income tax expense was RMB1.6 billion ($222 million), compared to income tax benefit of RMB96 million for the same period last year.

Net income attributableto Baidu was RMB5.2 billion ($711 million), and diluted earnings per ADS was RMB14.26 ($1.95). Net income attributable to Baidu Core was RMB5.3 billion ($724 million), and net margin for Baidu Core was 19%. Non-GAAP net income attributable to Baidu was RMB6.7 billion ($919 million). Non-GAAP diluted earnings per ADS was RMB19.18 ($2.63). Non-GAAP net income attributable to Baidu Core was RMB6.7 billion ($924 million), and non-GAAP net margin for Baidu Core was 24%.

Adjusted EBITDA was RMB7.0 billion ($953 million) and adjusted EBITDA margin was 20%. Adjusted EBITDA for Baidu Core was RMB6.5 billion ($893 million) and adjusted EBITDA margin for Baidu Core was 24%.

As of December 31, 2024, cash, cash equivalents,restricted cash and short-term investments were RMB139.1 billion ($19.06 billion), and cash, cash equivalents, restricted cash and short-term investments excluding iQIYI were RMB134.7 billion ($18.45 billion). Free cashflow was RMB23 million ($3 million), and free cash flow excluding iQIYI was negative RMB476 million (negative $65 million).

Fiscal Year 2024 Results

Total revenues were RMB133.1 billion ($18.24 billion), decreasing 1% year over year.

Revenue from Baidu Core was RMB104.7 billion ($14.35 billion), increasing 1% year over year;<br>online marketing revenue was RMB73.0 billion ($10.00 billion), decreasing 3% year over year, and non-online marketing revenue was RMB31.7 billion ($4.35 billion), up 12% year over year,<br>mainly driven by AI Cloud business.
Revenue from iQIYI was RMB29.2 billion ($4.00 billion), decreasing 8% year over year.<br>
--- ---

Cost of revenues was RMB66.1 billion ($9.06 billion), increasing 2% year over year, primarily due to an increase in traffic acquisition costs, bandwidth costs and server custody fees, partially offset by a decrease in personnel-related expenses and content costs.

Selling,general and administrative expenses were RMB23.6 billion ($3.24 billion), which remained flat compared to the same period last year.

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Research and development expenses were RMB22.1 billion ($3.03 billion), decreasing 9% year over year, primarily due to a decrease in personnel-related expenses.

Operating income was RMB21.3 billion ($2.91 billion). Baidu Coreoperating income was RMB19.5 billion ($2.67 billion), and Baidu Core operating margin was 19%. Non-GAAP operating income was RMB26.2 billion ($3.59 billion). Non-GAAP Baidu Core operating income was RMB23.9 billion ($3.27 billion), and non-GAAP Baidu Core operating margin was 23%.

Total other income, net was RMB7.4 billion ($1.01 billion), increasing 120% year over year, primarily due to a decrease in pickup of losses from an equity method investment, which modified certain terms of its preferred shares and resulted in significant loss pickup in 2023.

Income tax expensewas RMB4.4 billion ($609 million), compared to RMB3.6 billion in the same period last year.

Net income attributable to Baidu was RMB23.8 billion ($3.26 billion), and diluted earnings per ADS was RMB65.91 ($9.03). Net income attributable to Baidu Core was RMB23.4 billion ($3.21 billion), and net margin for Baidu Core was 22%. Non-GAAP net income attributable to Baidu was RMB27.0 billion ($3.70 billion). Non-GAAP diluted earnings per ADS was RMB76.85 ($10.53). Non-GAAP net income attributable to Baidu Core was RMB26.3 billion ($3.61 billion), and non-GAAP net margin for Baidu Core was 25%.

Adjusted EBITDA was RMB33.1 billion ($4.53 billion) and adjusted EBITDA margin was 25%. Adjusted EBITDA for Baidu Core was RMB30.6 billion ($4.19 billion) and adjusted EBITDA margin for Baidu Core was 29%.

Free cash flow was RMB13.1 billion ($1.80 billion), and free cash flow excluding iQIYI was RMB11.1 billion ($1.52 billion).

Conference Call Information

Baidu’s management will hold an earnings conference call at 7.30 AM on February 18, 2025, U.S. Eastern Time (8.30 PM on February 18, 2025, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of “Baidu Inc. Q4 2024 Earnings Conference Call”. Please follow the steps to enter your registration details, then click “Register”. Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:

https://s1.c-conf.com/diamondpass/10044727-f3pyuq.html

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In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under “BIDU” and HKEX under “9888”. One Baidu ADS represents eight Class A ordinary shares.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-8888

Email: [email protected]

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

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Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, and amortization and impairment of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments, adjusted for related income tax effects. Baidu’s share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees’ books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

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Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents operating income excluding depreciation, amortization and impairment of intangible assets resulting from business combinations, and share-based compensation expenses.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure.”

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Baidu, Inc.

Condensed Consolidated Statements of Income

(In millions except for per share (or ADS) information, unaudited)

Three Months Ended Twelve Months Ended
December 31, September 30, December 31, December 31, December 31, December 31, December 31,
2023 2024 2024 2024 2023 2024 2024
RMB RMB RMB US(2) RMB RMB US(2)
Revenues:
Online marketing services 20,804 20,108 19,340 81,203 78,563
Others 14,147 13,449 14,784 53,395 54,562
Total revenues **** 34,951 **** **** 33,557 **** **** 34,124 **** **** **** 134,598 **** **** 133,125 **** ****
Costs and expenses:
Cost of revenues^(1)^ 17,418 16,399 18,014 65,031 66,102
Selling, general and<br>administrative^(1)^ 5,854 5,867 6,678 23,519 23,620
Research and development^(1)^ 6,287 5,366 5,515 24,192 22,133
Total costs and expenses **** 29,559 **** **** 27,632 **** **** 30,207 **** **** **** 112,742 **** **** 111,855 **** ****
Operating income **** 5,392 **** **** 5,925 **** **** 3,917 **** **** **** 21,856 **** **** 21,270 **** ****
Other (loss) income:
Interest income 2,064 1,877 2,001 8,009 7,962
Interest expense (774 ) (673 ) (643 ) ) (3,248 ) (2,824 ) )
Foreign exchange (loss) gain, net (449 ) (1,096 ) 1,678 595 1,076
Share of (losses) earnings from equity method investments (2,970 ) 32 (399 ) ) (3,799 ) (691 ) )
Others, net (398 ) 2,535 23 1,785 1,829
Total other (loss) income, net **** (2,527 ) **** 2,675 **** **** 2,660 **** **** **** 3,342 **** **** 7,352 **** ****
Income before income taxes **** 2,865 **** **** 8,600 **** **** 6,577 **** **** **** 25,198 **** **** 28,622 **** ****
Income tax (benefit) expense (96 ) 814 1,619 3,649 4,447
Net income **** 2,961 **** **** 7,786 **** **** 4,958 **** **** **** 21,549 **** **** 24,175 **** ****
Net income (loss) attributable to noncontrolling interests 362 154 (234 ) ) 1,234 415
Net income attributable to Baidu **** 2,599 **** **** 7,632 **** **** 5,192 **** **** **** 20,315 **** **** 23,760 **** ****
Earnings per ADS (1 ADS representing 8 Class A ordinary shares):
-Basic 6.85 21.93 14.41 55.83 66.40
-Diluted 6.77 21.60 14.26 55.08 65.91
Earnings per share for Class A and Class B ordinary shares:
-Basic 0.86 2.74 1.80 6.98 8.31
-Diluted 0.85 2.70 1.78 6.89 8.24
Weighted average number of Class A and Class B ordinary shares outstanding<br>(in millions):
-Basic 2,812 2,785 2,775 2,807 2,790
-Diluted 2,830 2,789 2,783 2,837 2,798
(1) Includes share-based compensation expenses as follows:
Cost of revenues 159 104 103 590 461
Selling, general and administrative 411 328 297 1,678 1,427
Research and development 1,068 612 685 4,077 2,896
Total share-based compensation expenses 1,638 1,044 1,085 6,345 4,784

All values are in US Dollars.

(2) All translations from RMB to U.S. dollars are made at a rate of RMB7.2993 to US$1.00, the exchange rate in<br>effect as of December 31, 2024 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System.

9

Baidu, Inc.

Condensed Consolidated Balance Sheets

(In millions, unaudited)

December 31, December 31, December 31,
2023 2024 2024
RMB RMB US
ASSETS
Current assets:
Cash and cash equivalents 25,231 24,832
Restricted cash 11,503 11,697
Short-term investments, net 168,670 102,608
Accounts receivable, net 10,848 10,104
Amounts due from related parties 1,424 790
Other current assets, net 12,579 18,818
Total current assets **** 230,255 **** 168,849
Non-current assets:
Fixed assets, net 27,960 30,102
Licensed copyrights, net 6,967 6,930
Produced content, net 13,377 14,695
Intangible assets, net 881 772
Goodwill 22,586 22,586
Long-term investments, net 47,957 41,721
Long-term time deposits and<br>held-to-maturity investments 24,666 98,535
Amounts due from related parties 195 137
Deferred tax assets, net 2,100 2,193
Operating lease<br>right-of-use assets 10,851 10,898
Prepayments and receivables related to the proposed acquisition of YY Live, net 13,198 13,547
Other non-current assets 5,766 16,815
Total non-current assets **** 176,504 **** 258,931
Total assets **** 406,759 **** 427,780
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY
Current liabilities:
Short-term loans 10,257 10,669
Accounts payable and accrued liabilities 37,717 41,443
Customer deposits and deferred revenue 14,627 14,624
Deferred income 306 684
Long-term loans, current portion 2 168
Convertible senior notes, current portion 2,802 242
Notes payable, current portion 6,029 8,026
Amounts due to related parties 1,603 1,794
Operating lease liabilities 3,108 3,303
Total current liabilities **** 76,451 **** 80,953
Non-current liabilities:
Deferred income 200 231
Deferred revenue 481 585
Amounts due to related parties 77 56
Long-term loans 14,223 15,596
Notes payable 34,990 27,996
Convertible senior notes 8,144 8,351
Deferred tax liabilities 2,725 3,870
Operating lease liabilities 5,040 4,973
Other non-current liabilities 1,820 1,557
Total non-current liabilities **** 67,700 **** 63,215
Total liabilities **** 144,151 **** 144,168
Redeemable noncontrolling interests **** 9,465 **** 9,870
Equity
Total Baidu shareholders’ equity 243,626 263,620
Noncontrolling interests 9,517 10,122
Total equity **** 253,143 **** 273,742
Total liabilities, redeemable noncontrolling interests, and equity **** 406,759 **** 427,780

All values are in US Dollars.

10

Baidu, Inc.

Selected Information

(In millions, unaudited)

Three months endedDecember 31, 2023 (RMB) Three months endedSeptember 30, 2024 (RMB) Three months endedDecember 31, 2024 (RMB) Three months endedDecember 31, 2024 (US)
BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc. BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc. BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc. BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc.
Total revenues **** 27,488 **** **** 7,707 **** (244 ) **** 34,951 **** **** 26,524 **** **** 7,246 **** (213 ) **** 33,557 **** **** 27,698 **** **** 6,613 **** (187 ) **** 34,124 **** **** **** 906 **** (26 ) **** 4,675 ****
YOY 1 % (14 %) (2 %)
QOQ 4 % (9 %) 2 %
Costs and expenses:
Cost of revenues ^(1)^ 12,050 5,533 (165 ) 17,418 10,923 5,650 (174 ) 16,399 13,180 4,995 (161 ) 18,014 684 (23 ) 2,467
Selling, general and administrative<br>^(1)^ 4,936 948 (30 ) 5,854 4,990 908 (31 ) 5,867 5,816 882 (20 ) 6,678 121 (3 ) 915
Research and development ^(1)^ 5,834 453 6,287 4,917 449 5,366 5,064 451 5,515 62 756
Total costs and expenses **** 22,820 **** **** 6,934 **** **** (195 ) **** 29,559 **** **** 20,830 **** **** 7,007 **** **** (205 ) **** 27,632 **** **** 24,060 **** **** 6,328 **** **** (181 ) **** 30,207 **** **** **** 867 **** **** (26 ) **** 4,138 ****
YOY
Cost of revenues 9 % (10 %) 3 %
Selling, general and administrative 18 % (7 %) 14 %
Research and development (13 %) (0 %) (12 %)
Costs and expenses 5 % (9 %) 2 %
Operating income (loss) **** 4,668 **** **** 773 **** **** (49 ) **** 5,392 **** **** 5,694 **** **** 239 **** **** (8 ) **** 5,925 **** **** 3,638 **** **** 285 **** **** (6 ) **** 3,917 **** **** **** 39 **** **** **** **** 537 ****
YOY (22 %) (63 %) (27 %)
QOQ (36 %) 19 % (34 %)
Operating margin 17 % 10 % 15 % 21 % 3 % 18 % 13 % 4 % 11 %
Add: total other (loss) income, net (2,267 ) (260 ) (2,527 ) 2,667 8 2,675 3,125 (465 ) 2,660 (64 ) 364
Less: income tax (benefit) expense (134 ) 38 (96 ) 803 11 814 1,612 7 1,619 1 222
Less: net income (loss) attributable to NCI 95 9 258 (3 ) 362 22 7 125 (3 ) 154 (132 ) 2 (104 ) (3 ) (234 ) ) (13 ) (3 ) (32 )
Net income (loss) attributable to Baidu **** 2,440 **** **** 466 **** **** (307 ) **** 2,599 **** **** 7,536 **** **** 229 **** **** (133 ) **** 7,632 **** **** 5,283 **** **** (189 ) **** 98 **** **** 5,192 **** **** **** (26 ) **** 13 **** **** 711 ****
YOY 117 % 100 %
QOQ (30 %) (32 %)
Net margin 9 % 6 % 7 % 28 % 3 % 23 % 19 % (3 %) 15 %
Non-GAAP financial measures:
Operating income (non-GAAP) **** 6,197 **** **** 927 **** **** 7,075 **** **** 6,652 **** **** 370 **** **** 7,014 **** **** 4,647 **** **** 406 **** **** 5,047 **** **** **** 54 **** **** 691 ****
YOY (25 %) (56 %) (29 %)
QOQ (30 %) 10 % (28 %)
Operating margin (non-GAAP) 23 % 12 % 20 % 25 % 5 % 21 % 17 % 6 % 15 %
Net income (loss) attributable to Baidu(non-GAAP) **** 7,500 **** **** 681 **** **** 7,755 **** **** 5,676 **** **** 480 **** **** 5,886 **** **** 6,741 **** **** (59 ) **** 6,709 **** **** **** (9 ) **** 919 ****
YOY (10 %) (13 %)
QOQ 19 % 14 %
Net margin (non-GAAP) 27 % 9 % 22 % 21 % 7 % 18 % 24 % (1 %) 20 %
Adjusted EBITDA **** 8,118 **** **** 988 **** **** 9,057 **** **** 8,336 **** **** 405 **** **** 8,733 **** **** 6,516 **** **** 444 **** **** 6,954 **** **** **** 60 **** **** 953 ****
YOY (20 %) (55 %) (23 %)
QOQ (22 %) 10 % (20 %)
Adjusted EBITDA margin 30 % 13 % 26 % 31 % 6 % 26 % 24 % 7 % 20 %
(1) Includes share-based compensation as follows:
Cost of revenues 125 34 159 73 31 104 74 29 103 4 14
Selling, general and administrative 340 71 411 268 60 328 240 57 297 8 41
Research and development 1,020 48 1,068 574 38 612 652 33 685 3 93
Total share-based compensation 1,485 153 1,638 915 129 1,044 966 119 1,085 15 148

All values are in US Dollars.

(2) Relates to intersegment eliminations and adjustments
(3) Relates to the net income attributable to iQIYI noncontrolling interests    <br>
--- ---

11

Baidu, Inc.

Selected Information

(In millions except for per ADS information, unaudited)

Twelve months endedDecember 31, 2023 (RMB) Twelve months endedDecember 31, 2024 (RMB) Twelve months endedDecember 31, 2024 (US)
BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc. BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc. BaiduCore iQIYI Elim &<br>adj^(2)^ Baidu,Inc.
Total revenues **** 103,465 **** **** 31,873 **** (740 ) **** 134,598 **** **** 104,712 **** **** 29,225 **** (812 ) **** 133,125 **** **** **** 4,004 **** (111 ) **** 18,238
YOY 1 % (8 %) (1 %)
Costs and expenses:
Cost of revenues ^(1)^ 42,592 23,103 (664 ) 65,031 44,830 21,954 (682 ) 66,102 3,008 (94 ) 9,056
Selling, general and administrative<br>^(1)^ 19,623 4,014 (118 ) 23,519 20,049 3,682 (111 ) 23,620 504 (15 ) 3,236
Research and development ^(1)^ 22,425 1,767 24,192 20,355 1,778 22,133 244 3,032
Total costs and expenses **** 84,640 **** **** 28,884 **** (782 ) **** 112,742 **** **** 85,234 **** **** 27,414 **** (793 ) **** 111,855 **** **** **** 3,756 **** (109 ) **** 15,324
YOY
Cost of revenues 5 % (5 %) 2 %
Selling, general and administrative 2 % (8 %) 0 %
Research and development (9 %) 1 % (9 %)
Cost and expenses 1 % (5 %) (1 %)
Operating income (loss) **** 18,825 **** **** 2,989 **** 42 **** 21,856 **** **** 19,478 **** **** 1,811 **** (19 ) **** 21,270 **** **** **** 248 **** (2 ) **** 2,914
YOY 3 % (39 %) (3 %)
Operating margin 18 % 9 % 16 % 19 % 6 % 16 %
Add: total other income (loss), net 4,298 (956 ) 3,342 8,311 (959 ) 7,352 (132 ) 1,007
Less: income tax expense 3,568 81 3,649 4,386 61 4,447 8 609
Less: net income (loss) attributable to NCI 154 27 1,053 (3 ) 1,234 (28 ) 27 416 (3 ) 415 ) 4 57 (3 ) 57
Net income (loss) attributable to Baidu **** 19,401 **** **** 1,925 **** (1,011 ) **** 20,315 **** **** 23,431 **** **** 764 **** (435 ) **** 23,760 **** **** **** 104 **** (59 ) **** 3,255
YOY 21 % (60 %) 17 %
Net margin 19 % 6 % 15 % 22 % 3 % 18 %
Non-GAAP financial measures:
Operating income (non-GAAP) **** 24,748 **** **** 3,643 **** **** 28,433 **** **** 23,890 **** **** 2,363 **** **** 26,234 **** **** **** 323 **** **** 3,594
YOY (3 %) (35 %) (8 %)
Operating margin (non-GAAP) 24 % 11 % 21 % 23 % 8 % 20 %
Net income attributable to Baidu (non-GAAP) **** 27,418 **** **** 2,838 **** **** 28,747 **** **** 26,335 **** **** 1,512 **** **** 27,002 **** **** **** 206 **** **** 3,699
YOY (4 %) (47 %) (6 %)
Net margin (non-GAAP) 26 % 9 % 21 % 25 % 5 % 20 %
Adjusted EBITDA **** 31,863 **** **** 3,918 **** **** 35,823 **** **** 30,587 **** **** 2,510 **** **** 33,078 **** **** **** 344 **** **** 4,532
YOY (4 %) (36 %) (8 %)
Adjusted EBITDA margin 31 % 12 % 27 % 29 % 9 % 25 %
(1) Includes share-based compensation as follows:
Cost of revenues 457 133 590 340 121 461 16 63
Selling, general and administrative 1,363 315 1,678 1,153 274 1,427 37 195
Research and development 3,888 189 4,077 2,746 150 2,896 21 397
Total share-based compensation 5,708 637 6,345 4,239 545 4,784 74 655

All values are in US Dollars.

(2) Relates to intersegment eliminations and adjustments
(3) Relates to the net loss attributable to iQIYI noncontrolling interests
--- ---

12

Baidu, Inc.

Condensed Consolidated Statements of Cash Flows

(In millions,unaudited)

Three months ended Three months ended Three months ended Three months ended
December 31, 2023 (RMB) September 30, 2024 (RMB) December 31, 2024 (RMB) December 31, 2024 (US)
Baiduexcl.iQIYI iQIYI Baidu,Inc. Baiduexcl.iQIYI iQIYI Baidu,Inc. Baiduexcl.iQIYI iQIYI Baidu,Inc. Baiduexcl.iQIYI iQIYI Baidu,Inc.
Net cash provided by operating activities **** 9,985 **** **** 633 **** **** 10,618 **** **** 4,036 **** **** 243 **** **** 4,279 **** **** 1,836 **** **** 520 **** **** 2,356 **** **** **** 71 **** **** 323 ****
Net cash used in investing activities (11,805 ) (1,431 ) (13,236 ) (12,300 ) (1,663 ) (13,963 ) (4,741 ) (896 ) (5,637 ) ) (123 ) (772 )
Net cash (used in) provided by financing activities (7,586 ) (22 ) (7,608 ) (2,787 ) (2,612 ) (5,399 ) (1,784 ) 114 (1,670 ) ) 16 (229 )
Effect of exchange rate changes on cash, cash equivalents and restricted cash (364 ) (31 ) (395 ) (721 ) (84 ) (805 ) 582 61 643 8 88
Net decrease in cash, cash equivalents and restricted cash **** (9,770 ) **** (851 ) **** (10,621 ) **** (11,772 ) **** (4,116 ) **** (15,888 ) **** (4,107 ) **** (201 ) **** (4,308 ) ) **** (28 ) **** (590 )
Cash, cash equivalents and restricted cash
At beginning of period 42,063 6,132 48,195 48,878 7,907 56,785 37,106 3,791 40,897 519 5,603
At end of period 32,293 5,281 37,574 37,106 3,791 40,897 32,999 3,590 36,589 491 5,013
Net cash provided by operating activities **** 9,985 **** **** 633 **** **** 10,618 **** **** 4,036 **** **** 243 **** **** 4,279 **** **** 1,836 **** **** 520 **** **** 2,356 **** **** **** 71 **** **** 323 ****
Less: Capital expenditures (3,641 ) (19 ) (3,660 ) (1,637 ) (8 ) (1,645 ) (2,312 ) (21 ) (2,333 ) ) (3 ) (320 )
Free cash flow **** 6,344 **** **** 614 **** **** 6,958 **** **** 2,399 **** **** 235 **** **** 2,634 **** **** (476 ) **** 499 **** **** 23 **** ) **** 68 **** **** 3 ****

All values are in US Dollars.

Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI’s consolidated cash flows.

13

Baidu, Inc.

Condensed Consolidated Statements of Cash Flows

(In millions,unaudited)

Twelve months ended Twelve months ended Twelve months ended
December 31, 2023 (RMB) December 31, 2024 (RMB) December 31, 2024 (US)
Baiduexcl.iQIYI iQIYI Baidu,Inc. Baiduexcl.iQIYI iQIYI Baidu,Inc. Baiduexcl.iQIYI iQIYI Baidu,Inc.
Net cash provided by operating activities **** 33,263 **** **** 3,352 **** **** 36,615 **** **** 19,126 **** **** 2,108 **** **** 21,234 **** **** **** 289 **** **** 2,909 ****
Net cash used in investing activities (48,657 ) (1,740 ) (50,397 ) (6,110 ) (2,445 ) (8,555 ) ) (335 ) (1,172 )
Net cash used in financing activities (9,876 ) (4,286 ) (14,162 ) (12,391 ) (1,368 ) (13,759 ) ) (187 ) (1,885 )
Effect of exchange rate changes on cash, cash equivalents and restricted cash 189 93 282 81 14 95 2 13
Net (decrease) increase in cash, cash equivalents and restricted cash **** (25,081 ) **** (2,581 ) **** (27,662 ) **** 706 **** **** (1,691 ) **** (985 ) **** **** (231 ) **** (135 )
Cash, cash equivalents and restricted cash
At beginning of period 57,374 7,862 65,236 32,293 5,281 37,574 722 5,148
At end of period 32,293 5,281 37,574 32,999 3,590 36,589 491 5,013
Net cash provided by operating activities **** 33,263 **** **** 3,352 **** **** 36,615 **** **** 19,126 **** **** 2,108 **** **** 21,234 **** **** **** 289 **** **** 2,909 ****
Less: Capital expenditures (11,154 ) (36 ) (11,190 ) (8,055 ) (79 ) (8,134 ) ) (11 ) (1,114 )
Free cash flow **** 22,109 **** **** 3,316 **** **** 25,425 **** **** 11,071 **** **** 2,029 **** **** 13,100 **** **** **** 278 **** **** 1,795 ****

All values are in US Dollars.

Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI’s consolidated cash flows.

14

Baidu, Inc.

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures

(In millions except for per ADS information, unaudited)

Three months ended Three months ended Three months ended Three months ended
December 31, 2023 (RMB) September 30, 2024 (RMB) December 31, 2024 (RMB) December 31, 2024 (US)
BaiduCore iQIYI Baidu,Inc. BaiduCore iQIYI Baidu,Inc. BaiduCore iQIYI Baidu,Inc. BaiduCore iQIYI Baidu,Inc.
Operating income **** 4,668 **** **** 773 **** **** 5,392 **** **** 5,694 **** **** 239 **** 5,925 **** **** 3,638 **** **** 285 **** **** 3,917 **** **** **** 39 **** **** 537 ****
Add: Share-based compensation expenses 1,485 153 1,638 915 129 1,044 966 119 1,085 15 148
Add: Amortization and impairment of intangible<br>assets^(1)^ 44 1 45 43 2 45 43 2 45 6
Operating income (non-GAAP) **** 6,197 **** **** 927 **** **** 7,075 **** **** 6,652 **** **** 370 **** 7,014 **** **** 4,647 **** **** 406 **** **** 5,047 **** **** **** 54 **** **** 691 ****
Add: Depreciation of fixed assets 1,921 61 1,982 1,684 35 1,719 1,869 38 1,907 6 262
Adjusted EBITDA **** 8,118 **** **** 988 **** **** 9,057 **** **** 8,336 **** **** 405 **** 8,733 **** **** 6,516 **** **** 444 **** **** 6,954 **** **** **** 60 **** **** 953 ****
Net income (loss) attributable to Baidu **** 2,440 **** **** 466 **** **** 2,599 **** **** 7,536 **** **** 229 **** 7,632 **** **** 5,283 **** **** (189 ) **** 5,192 **** **** **** (26 ) **** 711 ****
Add: Share-based compensation expenses 1,484 153 1,553 914 129 972 965 119 1,019 16 140
Add: Amortization and impairment of intangible<br>assets^(1)^ 42 1 42 41 2 42 41 2 42 6
Add: Disposal (gain) loss (37 ) (1 ) (38 ) (1,501 ) 22 (1,491 ) 7 7 1
Add: Impairment of long-term investments 132 62 160 26 91 68 84 14 90 2 12
Add: Fair value loss (gain) of long-term investments 403 403 (1,361 ) 7 (1,358 ) (288 ) (5 ) (290 ) ) (1 ) (40 )
Add: Reconciling items on equity method<br>investments^(2)^ 3,172 3,172 8 8 679 679 93
Add: Tax effects on non-GAAP adjustments^(3)^ (136 ) (136 ) 13 13 (30 ) (30 ) ) (4 )
Net income (loss) attributable to Baidu(non-GAAP) **** 7,500 **** **** 681 **** **** 7,755 **** **** 5,676 **** **** 480 **** 5,886 **** **** 6,741 **** **** (59 ) **** 6,709 **** **** **** (9 ) **** 919 ****
Diluted earnings per ADS **** 6.77 **** **** 21.60 **** **** 14.26 **** **** 1.95 ****
Add: Accretion of the redeemable noncontrolling interests 0.53 0.01 0.55 0.08
Add: Non-GAAP adjustments to earnings per ADS 14.56 (5.01 ) 4.37 0.60
Diluted earnings per ADS (non-GAAP) **** 21.86 **** **** 16.60 **** **** 19.18 **** **** 2.63 ****

All values are in US Dollars.

(1) This represents amortization and impairment of intangible assets resulting from business combinations.<br>
(2) This represents Baidu’s share of equity method investments for other<br>non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee’s books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the<br>issuance of shares by the investees at a price higher or lower than the carrying value per share.
--- ---
(3) This represents tax impact of all non-GAAP adjustments.<br>
--- ---

15

Baidu, Inc.

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures

(In millions except for per ADS information, unaudited)

Twelve months ended Twelve months ended Twelve months ended
December 31, 2023 (RMB) December 31, 2024 (RMB) December 31, 2024 (US)
BaiduCore iQIYI Baidu,Inc. BaiduCore iQIYI Baidu,Inc. BaiduCore iQIYI Baidu,Inc.
Operating income **** 18,825 **** **** 2,989 **** **** 21,856 **** **** 19,478 **** **** 1,811 **** **** 21,270 **** **** **** 248 **** **** 2,914 ****
Add: Share-based compensation expenses 5,708 637 6,345 4,239 545 4,784 74 655
Add: Amortization and impairment of intangible<br>assets^(1)^ 215 17 232 173 7 180 1 25
Operating income (non-GAAP) **** 24,748 **** **** 3,643 **** **** 28,433 **** **** 23,890 **** **** 2,363 **** **** 26,234 **** **** **** 323 **** **** 3,594 ****
Add: Depreciation of fixed assets 7,115 275 7,390 6,697 147 6,844 21 938
Adjusted EBITDA **** 31,863 **** **** 3,918 **** **** 35,823 **** **** 30,587 **** **** 2,510 **** **** 33,078 **** **** **** 344 **** **** 4,532 ****
Net income attributable to Baidu **** 19,401 **** **** 1,925 **** **** 20,315 **** **** 23,431 **** **** 764 **** **** 23,760 **** **** **** 104 **** **** 3,255 ****
Add: Share-based compensation expenses 5,704 637 5,993 4,235 545 4,482 75 613
Add: Amortization and impairment of intangible<br>assets^(1)^ 195 17 204 165 7 168 1 23
Add: Disposal (gain) loss (1,926 ) (90 ) (1,967 ) (1,982 ) 22 (1,972 ) ) 3 (270 )
Add: Impairment of long-term investments 479 336 631 172 193 260 26 36
Add: Fair value (gain) loss of long-term investments (54 ) 4 (52 ) (393 ) (19 ) (403 ) ) (3 ) (55 )
Add: Reconciling items on equity method<br>investments^(2)^ 3,918 9 3,922 1,050 1,050 144
Add: Tax effects on non-GAAP adjustments^(3)^ (299 ) (299 ) (343 ) (343 ) ) (47 )
Net income attributable to Baidu(non-GAAP) **** 27,418 **** **** 2,838 **** **** 28,747 **** **** 26,335 **** **** 1,512 **** **** 27,002 **** **** **** 206 **** **** 3,699 ****
Diluted earnings per ADS **** 55.08 **** **** 65.91 **** **** 9.03 ****
Add: Accretion of the redeemable noncontrolling interests 2.02 1.68 0.23
Add: Non-GAAP adjustments to earnings per ADS 23.75 9.26 1.27
Diluted earnings per ADS (non-GAAP) **** 80.85 **** **** 76.85 **** **** 10.53 ****

All values are in US Dollars.

(1) This represents amortization and impairment of intangible assets resulting from business combinations.<br>
(2) This represents Baidu’s share of equity method investments for other<br>non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee’s books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the<br>issuance of shares by the investees at a price higher or lower than the carrying value per share.
--- ---
(3) This represents tax impact of all non-GAAP adjustments.<br>
--- ---

16