8-K/A

Bright Mountain Media, Inc. (BMTM)

8-K/A 2020-11-27 For: 2020-06-05
View Original
Added on April 06, 2026

UNITEDSTATES

SECURITIESAND EXCHANGE COMMISSION

Washington,DC 20549

FORM8-K/A

CURRENTREPORT

PURSUANTTO SECTION 13 OR 15(d)

OFTHE SECURITIES EXCHANGE ACT OF 1934

Dateof Report (Date of earliest event reported): November 27, 2020 (June 5, 2020)

BrightMountain Media, Inc.

(Exact name of registrant as specified in its charter)

Florida 000-54887 27-2977890
(State<br> or other jurisdiction<br><br> <br>of<br> incorporation) (Commission<br><br> <br>File<br> Number) (IRS<br> Employer<br><br> <br>Identification<br> No.)
6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487
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(Address<br> of principal executive offices) (Zip<br> Code)
Registrant’s telephone number, including area code: 561-998-2440
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notapplicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

[  ] Written<br> communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ] Soliciting<br> material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ] Pre-commencement<br> communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ] Pre-commencement<br> communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class Trading Symbol(s) Name of Each Exchange on Which Registered
None N/A N/A

Indicate by check mark whether the registrant is an emerging growth company as defined in in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging<br> growth company [X]

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

ExplanatoryNote

On June 5, 2020, effective June 1, 2020, Bright Mountain Media, Inc., (OTCQB: BMTM), a digital media holding company whose primary focus is connecting brands with consumers as a full advertising services platform, announced that effective June 1, 2020, it closed the previously announced Agreement and Plan of Merger (the “Merger”) to acquire CL Media Holdings, LLC (“Wild Sky”) in a stock and debt transaction. The purchase was completed on a debt-free, cash-free basis, free and clear of any liens and encumbrances. Bright Mountain issued 2,500,000 shares of its restricted common stock to Centre Lane and Centre Lane issued a first lien senior secured credit facility (described below) which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s Fast Pay existing credit facility of approximately $900,000 and $500,000 for expenses totaling $16,416,905. Wild Sky was created as a legal entity on January 18, 2019 from assets acquired from RockYou, Inc. by Center Lane Partners as a significant debt holder. Due to the timing of the new creation of Wild Sky, certain historical financial statements of Wild Sky do not exist, therefore the financial statements of the predecessor websites are presented within this filing and as exhibits.

This Amendment No. 1 on Form 8-K/A is being filed to amend Item 9.01(a) and (b) of the Current Report on Form 8-K that Bright Mountain Media filed with the Securities and Exchange Commission (“SEC”) on June 8, 2020 regarding the completion of its acquisition of Wild Sky to include the historical financial statements of Wild Sky required by Item 9.01(a) of Form 8-K and the pro forma financial information required by Item 9.01(b) of Form 8-K.

Item9.01 Financial Statements and Exhibits.

(a) Financial Statements of Businesses Acquired

The audited financial statements of CL Media Holdings LLC and Subsidiary and the predecessor as of and for the eleven months ended December 31, 2019 and ten months ended January 31, 2019, together with the notes related thereto and the Report of Independent Registered Public Accounting Firm thereon, and unaudited financial statements of CL Media Holdings LLC and Subsidiary as of and for the three-month period ended March 31, 2020, are filed as Exhibits 99.1 and 99.2, respectively, to this Form 8-K/A and incorporated by reference herein.

(b) Pro Forma Financial Information

The unaudited pro forma financial information for Bright Mountain Media, after giving effect to the acquisition of Wild Sky and adjustments described in such pro forma financial information, is attached hereto as Exhibit 99.3 and incorporated by reference herein.

(d) Exhibits

Exhibit<br><br> <br>No. Description
99.1 Audited<br> consolidated financial statements of CL Media Holdings LLC and Subsidiary (the “Successor”) as of December 31,<br> 2019 and for the period from inception (January 18, 2019) to December 31, 2019 (the “Successor”) and the period<br> from April 1, 2018 to January 31, 2019 (the “Predecessor”) and the notes related thereto and the Independent<br> Auditors’ Reports thereon.
99.2 Unaudited condensed consolidated financial statements of CL Media Holdings LLC and Subsidiary as of March 31, 2020 and for the three-month period ended March 31, 2020 and two-month period ended March 31, 2019 and the notes related thereto.
99.3 Unaudited Pro Forma Condensed Combined Balance Sheet as of March 31, 2020 and the Unaudited Pro Forma Condensed Combined Statement of Operations for the three months ended March 31, 2020 and for the year ended December 31, 2019, giving effect to the acquisition of Wild Sky.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.

Bright<br> Mountain Media, Inc.
Date:<br> November 27, 2020 By: /s/ Edward Cabanas
Name: Edward<br> Cabanas
Title: Chief<br> Financial Officer

Exhibit 99.1

INDEX TO FINANCIAL STATEMENTS

Page
Independent Auditors’ Reports F-2
Consolidated balance sheet as of December 31, 2019 (Successor) F-4
Consolidated statement of operations for the period from inception (January 18, 2019) to December 31, 2019 (Successor) and combined statement of operations for the period from April 1, 2018 to January 31, 2019 (Predecessor) F-5
Consolidated statement of comprehensive loss for the period from inception (January 18, 2019) to December 31, 2019 (Successor) and combined statement of operations for the period from April 1, 2018 to January 31, 2019 (Predecessor) F-6
Consolidated statement of changes in member’s deficit from inception (January 18, 2019) to December 31, 2019 (Successor) and combined statement of member’s deficit from the period from April 1, 2018 to January 31, 2019 (Predecessor) F-7
Consolidated statement of cash flows for the period from inception (January 18, 2019) to December 31, 2019 (Successor) and combined statement of cash flows for the period April 1, 2018 to January 31, 2019 (Predecessor) F-8
Notes to financial statements F-10
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INDEPENDENTAUDITORS’ REPORT


To the Member of

CL Media Holdings, LLC and Subsidiary

Reporton the Consolidated Financial Statements

We have audited the accompanying consolidated financial statements of CL Media Holdings, LLC and Subsidiary (the “Successor”) which comprise the consolidated balance sheet as of December 31, 2019 and the related consolidated statement of operations, comprehensive loss, changes in member’s deficit, and cash flows for the period from inception (January 18, 2019) to December 31, 2019 and the related notes to the consolidated financial statements.

Management’sResponsibility for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor’sResponsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Successor as of December 31, 2019 and the consolidated results of its operations and its cash flows for the period from inception (January 18, 2019) to December 31, 2019

in accordance with accounting principles generally accepted in the United States of America.

GoingConcern

The accompanying consolidated financial statements have been prepared assuming that the Successor will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Successor has net losses, cash outflows from operating activities and has an accumulated deficit that raise substantial doubt about its ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 1. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our opinion is not modified with respect to this matter.

Changein Accounting Principle

As discussed in Note 2 to the consolidated financial statements, the Successor adopted Accounting Standard Update 2014-09, Revenue from Contracts with Customer related to revenue recognition. Our opinion is not modified with respect to this matter.

/s/ EisnerAmper LLP
EISNERAMPER LLP
Iselin, New Jersey
November 25, 2020
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INDEPENDENTAUDITORS’ REPORT


To the Member of

RockYou, Inc.

Reporton the Combined Financial Statements

We have audited the accompanying combined financial statements of certain digital and social media websites of RockYou, Inc. (the “Predecessor”) which comprise the combined statement of operations, comprehensive loss, changes in member’s deficit, and cash flows for the period from April 1, 2018 to January 31, 2019 and the related notes to the combined financial statements.

Management’sResponsibility for the Combined Financial Statements

Management is responsible for the preparation and fair presentation of these combined financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor’sResponsibility

Our responsibility is to express an opinion on these combined financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the combined financial statements referred to above present fairly, in all material respects, the combined results of its operations and its cash flows of the Predecessor for the period from April 1, 2018 to January 31, 2019 in accordance with accounting principles generally accepted in the United States of America.

/s/ EisnerAmper LLP
EISNERAMPER LLP
Iselin, New Jersey
November 25, 2020
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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATEDBALANCE SHEET

December 31, 2019
ASSETS
Current Assets
Cash and cash equivalents $ 2,091,612
Accounts receivable 6,742,447
Prepaid expenses and other current assets 402,376
Total Current Assets 9,236,435
Property and equipment, net 244,445
Intangible assets, net 5,569,444
Goodwill 1,907,700
Restricted cash 200,000
Other assets 91,096
Total Assets $ 17,249,120
LIABILITIES AND MEMBER’S DEFICIT
Current Liabilities
Accounts payable $ 1,231,432
Accounts payable – related party 740,769
Accrued expenses 459,873
Due to factor 3,042,559
Loan payable 551,000
Total Current Liabilities 6,025,633
Loan payable – related party 20,735,979
Total Liabilities 26,761,612
Commitments and Contingencies
Member’s Deficit
Member’s interest 4,208,535
Accumulated other comprehensive income 23,448
Accumulated deficit (13,744,475 )
Total Member’s Deficit (9,512,492 )
Total Liabilities and Member’s Deficit $ 17,249,120

Seeaccompanying notes to consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATEDSTATEMENT OF OPERATIONS

FORTHE PERIOD FROM INCEPTION (JANUARY 18, 2019) TO DECEMBER 31, 2019 (SUCCESSOR) AND COMBINED STATEMENT OF OPERATIONS FOR THE PERIODFROM APRIL 1, 2018 TO JANUARY 31, 2019 (PREDECESSOR)

Successor Company Predecessor Company
From Inception Date January 18, 2019 to December 31, 2019 For the period from April 1, 2018 to January 31, 2019
Revenues
Advertising $ 21,032,565 $ 27,135,242
Cost of revenue 10,912,454 15,543,216
Gross profit 10,120,111 11,592,026
Selling, general and administrative 18,520,382 13,097,023
Professional fees 1,376,122 896,226
Management fees – related party 740,769
Depreciation and amortization 2,373,986 1,839,440
Total operating expense 23,011,259 15,832,689
Loss from operations (12,891,148 ) (4,240,663 )
Other income (expense)
Interest income 796
Other expense (53,826 ) (99,484 )
Other income 11,867 22,856
Interest expense (159,695 )
Interest expense - related party (651,673 )
Total other expense (853,327 ) (75,832 )
Net loss $ (13,744,475 ) $ (4,316,495 )

Seeaccompanying notes to consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATEDSTATEMENTS OF COMPREHENSIVE LOSS

FORTHE PERIOD FROM INCEPTION (JANUARY 18, 2019) TO DECEMBER 31, 2019 (SUCCESSOR) AND FOR THE PERIOD FROM APRIL 1, 2018 TO JANUARY31, 2019 (PREDECESSOR)


Successor Company Predecessor Company
From Inception Date January 18, 2019 to December 31, 2019 From<br><br> <br>April 1, 2018 to<br><br> <br>January 31, 2019
Net loss $ (13,744,475 ) $ (4,316,495 )
Other comprehensive income
Foreign currency translation 23,448 2,352
Comprehensive loss $ (13,721,027 ) $ (4,314,143 )

Seeaccompanying notes to consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATEDSTATEMENTS OF CHANGES IN MEMBER’S DEFICIT

FORTHE PERIOD FROM INCEPTION (JANUARY 18, 2019) TO DECEMBER 31, 2019 (SUCCESSOR) AND FOR THE PERIOD FROM APRIL 1, 2018 TO JANUARY31, 2019 (PREDECESSOR)

Inception date (January 18, 2019) to December 31, 2019 (Successor) Member’sInterest AccumulatedOther Comprehensive Income AccumulatedDeficit TotalMember’s Deficit
Balance (Inception date) January 18, 2019 $ $ $ $
Contribution by member 4,208,535 4,208,535
Foreign currency translation 23,448 23,448
Net loss for the eleven months ended December 31, 2019 (13,744,475 ) (13,744,475 )
Balance – December 31, 2019 (Successor) $ 4,208,535 $ 23,448 $ (13,744,475 ) $ (9,512,492 )

Member’s Interest Accumulated Other Comprehensive Income Accumulated Deficit Total Member’s Deficit
Balance – April 1, 2018 $ $ $ $
Foreign currency translation 2,352 2,352
Net loss April 1, 2018 to January 31, 2019 (4,316,495 ) (4,316,495 )
Balance – January 31, 2019 (Predecessor) $ $ 2,352 $ (4,316,495 ) $ (4,314,143 )

Seeaccompanying notes to consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATEDSTATEMENT OF CASH FLOWS FOR THE PERIOD FROM INCEPTION (JANUARY 18, 2019) TO DECEMBER 31, 2019 (SUCCESSOR) AND COMBINED STATEMENTOF CASH FLOWS FOR THE PERIOD APRIL 1, 2018 TO JANUARY 31, 2019 (PREDECESSOR)


Successor Company Predecessor Company
From Inception Date January 18, 2019 to December 31, 2019 April 1, 2018<br><br> <br>to<br><br> <br>January 31, 2019
Cash flows from operating activities:
Net loss $ (13,744,475 ) $ (4,316,495 )
Adjustments to reconcile net loss to net cash used in operations:
Depreciation 143,430 140,843
Amortization 2,230,556 1,698,597
Paid in kind interest expense 651,673
Changes in operating assets and liabilities:
Accounts receivable 3,948,024 (6,859,293 )
Prepaid expenses and other current assets (142,992 ) (1,422,886 )
Other assets 549 (91,645 )
Accounts payable (1,297,992 ) 1,396,548
Accounts payable – related party 953,119
Accrued expenses (404,127 ) 1,377,639
Due to factor 908,473 2,134,086
Other liabilities (53,593 )
Net cash used in operating activities (6,807,355 ) (5,942,606 )
Cash flows from investing activities:
Cash assumed in acquisition 92,236
Purchases of property and equipment, net (27,875 ) (500,508 )
Net cash provided (used in) investing activities 64,361 (500,508 )
Cash flows from financing activities:
Repayment of loan payable (1,612,350 )
Proceeds from member 1,623,840 6,532,998
Proceeds loan payable - related party 9,000,000
Net cash provided by financing activities 9,011,490 6,532,998
Effect of exchange rate changes on cash 23,116 2,352
Net increase in cash, cash equivalents, and restricted cash 2,268,496 92,236
Cash, cash equivalents, and restricted cash at beginning of period
Cash, cash equivalents, and restricted cash at end of period $ 2,291,612 $ 92,236

See accompanying notes to consolidated financial statements

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CL MEDIA HOLDINGS, LLC AND SUBSIDIARY

CONSOLIDATED STATEMENTOF CASH FLOWS FOR THE PERIOD FROM INCEPTION (JANUARY 18, 2019) TO DECEMBER 31, 2019 (SUCCESSOR) AND COMBINED STATEMENT OF CASHFLOWS FOR THE PERIOD APRIL 1, 2018 TO JANUARY 31, 2019 (PREDECESSOR)

(CONTINUED)

Supplemental disclosure of cash flow information
Cash paid for:
Interest $ 159,695 $
Non-cash investing and financing activities
Non-cash loan payable – related party $ 11,072,816 $
Non-cash acquisition $ 13,699,000 $ 10,916,486

Seeaccompanying notes to consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO THE FINANCIAL STATEMENTS

NOTE1 – NATURE OF OPERATIONS AND LIQUIDITY

CL Media Holdings, LLC d/b/a/ Wild Sky Media, LLC and together with its subsidiary, Wild Sky Media Co., Ltd, a Thailand Company, (the “Company” or the “Successor”) is a limited liability company formed on January 18, 2019. On January 31, 2019, the Company acquired the assets related to certain digital and social media websites of RockYou, Inc. (The “Predecessor”) under a foreclosure agreement. RockYou, Inc. developed social games and advertising solutions for social media. Subsequent to this transaction, RockYou, Inc. filed for Chapter 7 bankruptcy on February 13, 2019.

The Company’s consolidated financial statements include the operating results since inception (January 18, 2019) and the operating results of the Successor from January 31, 2019, the acquisition date, to December 31, 2019. The Predecessor combined financial statements include the assets acquired, liabilities assumed and operations of certain digital and social media websites carved out from RockYou, Inc. are presented and contain the operations results for the ten months April 1, 2018 to January 31, 2019. The Successor and the Predecessor are collectively referred to as the “Companies”.

As a result of the application of acquisition accounting and valuation of assets and liabilities at fair value at the date of acquisition, the consolidated financial statements of the Successor are not comparable with the Predecessor.

We are a digital media holding company for online assets targeting and servicing female markets and as such we delivered impressions, which include both our targeted demographic and the larger general demographic from our ad network. Our owned websites are dedicated to providing moms with places to go online where they can do everything from stay current on news and events affecting them. We own 8 websites, which are customized to provide our users with information, news and entertainment across various platforms that are intended to be of interest and engaging to them.

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a loss from operations of $12,891,148, cash used in operating activities of $6,807,355 from inception (January 18, 2019) to December 31, 2019 and accumulated deficit of $13,744,574 as of December 31, 2019. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period. The Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations.

On June 1, 2020, the Company was acquired by Bright Mountain Media, Inc. See Subsequent Events in Note 14.

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principlesof Consolidation and Combination

The consolidated financial statements of the Successor include the accounts of the Company and its wholly-owned subsidiary. All intercompany consolidated and combined accounts and transactions have been eliminated in the consolidated financial statements. The combined financial statements of the Predecessor include acquired assets related to certain digital and social media websites of RockYou, Inc. The accompanying financial statements of the Companies have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”).

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Revenuefrom Contract with Customers

On January 18, 2019, the Company adopted Accounting Standards Update (“ASU”) 2014-09, “Revenue from Contractswith Customers (Topic 606)” (“Topic 606”) using the “modified retrospective” method, meaning the standard is applied only to the most current period presented in the financial statements. Furthermore, we elected to apply the standard only to those contracts which were not completed as of the date of the adoption. Results for reporting periods beginning on the date of adoption are presented under Topic 606, while prior period amounts have not been adjusted and continue to be reported in accordance with accounting standards in effect for those periods. Following the adoption of Topic 606, the Company will continue to recognize revenue at a point-in-time when control of services is transferred to the customer. This is consistent with the Company’s previous revenue recognition accounting policy.

To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

The Company has one revenue stream related to publishing advertisements on the Company’s owned and operated sites. The revenue is earned when the advertisers’ ads are displayed upon the various sites. This is consistent with the Company’s previous revenue recognition accounting policy.

Useof Estimates

The preparation of the Companies’ financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. The principal areas of estimation relate to determining valuation of receivables, depreciable lives of property and equipment, useful lives and impairment of long-lived assets, goodwill and intangible assets, purchase price allocations related to acquisition accounting, and recoverability of deferred tax assets. Actual results could differ from those estimates.

Cash,Cash Equivalents and Restricted Cash

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Restricted cash is cash restricted to secure the Company’s credit card program.

Cash, cash equivalents and restricted cash consist of the following:

Successor<br> <br>December 31, 2019
Cash and cash equivalents $ 2,091,612
Restricted cash 200,000
Total cash, cash equivalents, and restricted cash $ 2,291,612
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FairValue of Financial Instruments and Fair Value Measurements

FASB ASC 820 “Fair Value Measurement and Disclosures: (“ASU 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level<br> 1: Observable<br> inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities;
Level<br> 2: Inputs<br> other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets<br> or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not<br> active; and
Level<br> 3: Unobservable<br> inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which<br> reflect those that a market participant would use.

Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, accounts payable and accrued expenses. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. Long-term financial liabilities include the Company’s long-term debt. The estimated fair value of the Company’s long-term debt is based primarily on reported market values, recently completed market transactions, and estimates based upon interest rates, maturities, and credit.

The following are the major categories of liabilities measured at fair value on a recurring basis for the nine months ended September 30, 2020, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at January 31, 2019 $ 11,072,816
Long term debt additions during 2019 11,275,513
Principal reductions/payments during 2019 (1,612,350 )
Adjustment to fair value -
Balance at December 31, 2019 $ 20,735,979

AccountsReceivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation, when necessary. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

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The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 to net 120 days. Once collection efforts by the Company are exhausted, the determination for charging off uncollectible receivables is made. As of December 31, 2019 the Company has not recorded an allowance for doubtful accounts.

The Companies have agreements where certain accounts receivables are sold to a third party to obtain advances against the accounts receivable balances.

Propertyand Equipment

Property and equipment are recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of two years for furniture and fixtures, and two years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

Long-LivedAssets

Long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.

Goodwill

Goodwill arises from business acquisitions and is generally determined as the excess of the fair value of the consideration transferred, over the fair value of the net assets acquired and liabilities assumed as of the acquisition date. Goodwill is not amortized but tested for impairment at least annually or more frequently if events and circumstances exist that indicate that a goodwill impairment test should be performed. For the eleven months ended December 31, 2019 and ten months ended January 31, 2019, there were no impairment charges.

Costof Revenue

Cost of revenue consist primarily of expenses related to hosting of the websites, server expenses, publishing costs, writing services, content production costs, user acquisition costs, and sales commissions.

Advertisingand Marketing

Advertising and marketing expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying consolidated statement of operations. For the eleven months ended December 31, 2019 and ten months ended January 31, 2019, advertising and marketing expense was $94,483 and $1,484, respectively.

Foreigncurrency translation

Assets and liabilities of the Company’s Thailand subsidiary are translated from Thai baht to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the average exchange rates for the period. The translation adjustments for the reporting period will be included in our statements of comprehensive loss.

| F-13 |

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IncomeTaxes

The Successor is a limited liability company which elected to be treated as a corporation for income tax purposes. The Predecessor company was a corporation. Based on the election by the Successor to be treated the same as the Predecessor for tax purposes, the same accounting policy applies to both the Successor and Predecessor.

Income taxes are provided for the tax effect of transactions reported in the financial statements and consist of income taxes currently due plus deferred taxes related to timing differences between the basis of certain assets and liabilities for financial statements and income tax reporting purposes. Deferred taxes are determined based on the difference between the financial statements and tax basis of assets and liabilities using enacted income tax rates in effect of the date of which differences are expected to reverse. A valuation allowance is provided if, based on the evidence available, it is more likely than not that some or all of the deferred tax assets will not be realized.

The Company accounts for uncertainty in income taxes recognized by determining whether a tax position is more likely than not to be sustained upon external examination. If deemed more likely than not, the tax position will be assessed as to the amount of benefit to be recognized in the financial statements. The amount recognized is the largest amount that has a greater than 50% likelihood of being realized upon settlement. As of December 31, 2019, the Company has not identified any uncertain tax positions, and as a result, there are no unrecognized benefits recorded. The Company’s policy is to record interest and penalties as a component of its provision for income taxes. As of December 31, 2019, the Company has recorded no accrued interest or tax penalties in connection with uncertain tax positions.

The Company follows the provisions of ASC 740-10, “Income Taxes – Overall”. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the statement of operations.

The Company files tax returns in the U.S. federal jurisdiction and various states. Tax returns that remain subject to examination to major taxing jurisdictions are those for years from December 31, 2019 forward.

Concentrations

The Company primarily generates revenues from advertisers through our owned and operated websites. There is one large customer who accounts for approximately 21% of the consolidated revenue for the period ended December 31, 2019. A different customer accounts for approximately 24% of the outstanding accounts receivable at December 31, 2019. There is no vendor that accounts for more than 10% of total payable at December 31, 2019.

There is one large customer who accounts for approximately 52% if the combined revenue for the period ended January 31, 2019.

| F-14 |

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CreditRisk

The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At December 31, 2019, the Company had $1,841,612 in cash balances above the FDIC insured limit. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

SegmentInformation

The Company currently operates in one reporting segment, focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers.

RecentAccounting Pronouncements

In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable.

This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Although early adoption was permitted as of January 1, 2019, the Company has not yet adopted the guidance. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.

In August 2018, the FASB issued ASU 2018-13, “Fair Value Measurement (Topic 820), - Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement,” which makes a number of changes meant to add, modify or remove certain disclosure requirements associated with the movement amongst or hierarchy associated with Level 1, Level 2 and Level 3 fair value measurements. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Although early adoption was permitted upon the issuance of the update, the Company has not yet adopted the guidance. We do not expect the adoption of this guidance to have a material impact on our consolidated financial statements.

NOTE3 – ACQUISITIONS

In accordance with ASC 805 “Business Combinations,” the Company measures all transactions at fair value. In addition, the measurement period for the acquisition is for one year during which the Company may reevaluate the assets acquired, liabilities assumed and the goodwill resulting from the transaction as well as the change in amortization as a result of changes in the provisional amounts as if the accounting had been completed at the acquisition date.

| F-15 |

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TheSuccessor

On January 31, 2019, the Successor entered into a Foreclosure Agreement whereby the Successor foreclosed on the Predecessor’s assets for a purchase price of $13,669,000, which mainly consists of a reduction of $10,000,000 of RockYou’s loan payable to Centre Lane Partners under the Credit Agreement previous to the acquisition.

The fair value allocation of the purchase price to the assets acquired and liabilities assumed at the date of acquisition is as follows:


Tangible assets acquired $ 11,493,000
Brand names 2,600,000
IP/Technology 2,000,000
Customer relationships 3,200,000
Goodwill 1,907,700
Liabilities assumed (7,532,000 )
Total purchase price $ 13,669,000

The Predecessor made the following three acquisitions for during the ten months ended January 31, 2019.

(1) Little<br> Things was acquired via an Asset Purchase Agreement, dated April 17, 2018, between LittleThings, Inc. a Delaware corporation<br> (the “Seller”) and RY LT Acquisition Corp., a Delaware corporation (the “Purchaser”) for the purchase<br> price of $3,216,486,
(2) CafeMom,<br> Revelist, MamasLatinas, and BabyNameWizard were acquired via an Asset Purchase Agreement, dated June 19, 2018, between CMI<br> Marketing, Inc., a Delaware corporation (the “Seller”) and RY CM Acquisition Corp., a Delaware corporation (the<br> “Purchaser”). Under the Asset Purchase Agreement, the Predecessor paid $7,700,000 for various internet domains<br> and contractual rights but no tangible assets were acquired or liabilities assumed, and
(3) In<br> September 2018, Mom.me and Purple Clover were acquired via an Asset Purchase Agreement between Whalcrock Digital Media, LLC<br> a Delaware limited liability company (the “Seller”), and RY LT Acquisition Corp., a Delaware corporation (the<br> “Purchaser”). The Asset Purchase Agreement identified a purchase price of $1 plus a revenue share arrangement<br> on future activities over a stated period of time. The fair value of the assets acquired and liabilities assumed is $0 on<br> the acquisition date.
Acquisition (1)
--- --- --- ---
Tangible assets acquired $ 2,668,598
Intangibles 1,311,230
Goodwill 369,834
Liabilities assumed (1,133,176 )
Total purchase price $ 3,216,486
Acquisition(2)
--- --- ---
Intangibles $ 6,006,000
Goodwill 1,694,000
Total purchase price $ 7,700,000
| F-16 |

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NOTE4– PREPAID EXPENSES AND OTHER CURRENT ASSETS

At December 31, 2019, prepaid expenses and other current assets consisted of the following:

Successor
December 31, <br><br>2019
Prepaid Insurance $ 191,254
Prepaid Rent 54,667
Prepaid Software 126,706
Prepaid Other 29,749
Prepaid expenses and other current assets $ 402,376

NOTE5 – PROPERTY AND EQUIPMENT

At December 31, 2019, property and equipment consisted of the following:

Successor Depreciable<br><br> Life
December 31,<br><br> 2019 (Years)
Furniture and fixtures $ 43,196 2
Leasehold improvements 128,420 3
Computer equipment 730,747 2
Total property and equipment 902,363
Less: accumulated depreciation (657,918 )
Total property and equipment, net $ 244,445

Depreciation expense for the eleven months ended December 31, 2019 and ten months ended January 31, 2019 were $143,430 and $140,843, respectively.

NOTE6 – INTANGIBLE ASSETS

Useful Lives December 31,<br><br> 2019
Brand name 3 years $ 2,600,000
Customer relationships 3 years 3,200,000
IP / Technology 4 years 2,000,000
Total intangible assets 7,800,000
Less: accumulated amortization (2,230,556 )
Intangible assets, net $ 5,569,444
| F-17 |

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Amortization expense for the eleven months ended December 31, 2019 and ten months ended January 31, 2019 was $2,230,556 and $1,698,597, respectively.

Based on identified intangible assets that are subject to amortization as of December 31, 2019, we expect future amortization expense for each period to be as follows:

Years ending December 31, Expense
2020 $ 2,433,333
2021 2,433,333
2022 661,111
2023 41,667
2024 -
Thereafter -
Total $ 5,569,444

NOTE7 – ACCRUED EXPENSES

At December 31, 2019, accrued expenses consisted of the following:

Successor
December 31,<br><br> 2019
Accrued compensation $ 163,176
Accrued general liabilities 296,697
Total accrued expenses $ 459,873

NOTE8 – DUE TO FACTOR


During 2019, the Company entered into a factoring agreement with Fast Pay Partners LLC (“Fast Pay”). Under the factoring agreement, Fast Pay will from time to time purchase receivables from the Company up to a maximum of $7,000,000. Upon receipt of any advance under the factoring agreement, the Company will have sold and assigned all of their rights in such receivables and all proceeds thereof to Fast Pay, with full recourse. The factoring fee for receivables bought under the factoring agreement is ..033% of the gross value of the invoice for the initial 30 day period, plus an additional fee of .033% prorated daily on the gross value of the invoiced amount outstanding, commencing on day 30, if the receivable remains outstanding by the debtor. The factoring agreement is collateralized by the account receivables of the Company. The balance due to the factor totaled $3,042,559 as of December 31, 2019.

Trade receivables factored amounted to $19,549,764 during the period ended December 31, 2019. Factoring fees paid under this arrangement were $357,751 and $49,304 during the eleven months ended December 31, 2019 and ten months ended January 31, 2019, respectively, and are included in interest expense, net.

Due to factor under this agreement, were paid in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Note 14.

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NOTE9 – RELATED PARTY TRANSACTIONS

In connection with the acquisition by the Successor, the Successor entered into a Senior Secured Credit Agreement, dated as of January 31, 2019 with Centre Lane Partners Master Credit Fund II, L.P. as Administrative Agent and Collateral Agent and the lenders party hereto for $11,072,816 with a maturity date of January 31, 2022 with allowances for certain prepayments. The loan payable was previously with RockYou, Inc. The loan shall bear interest on the outstanding principal amount equal to 5% per annum payable-in-kind.

During the eleven months ended December 31, 2019, the Successor borrowed additional funds for working capital needs. The loan balance as of December 31, 2019 was $20,735,979, which includes $651,673 of paid in kind interest. This loan was settled in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Note 14.

For the eleven months ended December 31, 2019 are $740,769 of management fees incurred to 10^th^ Lane Partners, LLC, a subsidiary of the Member. This amount was due for management services, except for management fees incurred to payment of certain reimbursable travel and related expenses, all billings were deferred and no payments were made during 2019. This amount was settled in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Note 14.

NOTE10 – LOAN PAYABLE

The loan payable associated with Fast Pay Partners LLC had a balance at December 31, 2019 of $551,000 with a maturity date of March 31, 2020. The loan is collateralized by the account receivables of the Company. Interest expense for the eleven months ended December 31, 2019 was $159,695.

The loan payable was paid on its maturity date.


NOTE11 – COMMITMENTS AND CONTINGENCIES

Leases

The Company leases its corporate offices at 233 Broadway, New York, NY under a 36 month term sublease which terminates on May 31, 2021, The base rent for year one is approximately $315,000 plus the company’s pro-rata share of operating costs, as defined in the agreement, and includes annual increases to $322,000 in year two and $328,000 in year three. The rent is due to be paid in monthly installments. The sub leased premises are 6,434 of rentable space and represents approximately 23% of the total rentable space. Under the terms of the sublease, either party may terminate the lease after November 30, 2019 for any reason, or no reason, by providing one hundred twenty (120) days. In June, 2020 the Company provided notification of its intent to terminate the lease as part of its sale to Bright Mountain Media on June 1, 2020 and vacated the premises by September 30, 2020.

Rent expense for the eleven months ended December 31, 2019 was $555,956 and for the ten months ended January 31, 2019 was $484,297.

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Legal

From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.

OtherCommitments

Our financial performance and operating results may be materially and adversely affected by the outbreak of the novel coronavirus (“COVID-19”). The recent global outbreak of COVID-19 has had an uncertain impact on our business operations. The COVID-19 pandemic has caused disruptions in the services we provide. In addition, the COVID-19 pandemic has resulted in many states and countries imposing orders resulting in the closure of non-essential businesses – including many companies which advertise digitally. We cannot foresee whether the outbreak of COVID-19 will be effectively contained, nor can we predict the severity and duration of its impact on our business and our financial results. If the outbreak of COVID-19 is not effectively and timely controlled, our business operations, financial condition, and liquidity may be materially and adversely affected as a result of prolonged disruptions in consumer spending, a lack of demand for our services, and other factors that we cannot foresee. The extent to which COVID-19 will impact our business and our financial results will depend on future developments which are highly uncertain and cannot be predicted.


NOTE12 – PROFESSIONAL FEES

During the eleven months ended December 31, 2019 and the ten months ended January 31, 2019, the Successor and Predecessor incurred professional fee expenses of $1,376,122 and $896,226, respectively related to a reorganization of the operations of the Company. The expense includes the costs for consultants and legal services in the establishment of the organizational structure, operating agreements and contracts.

NOTE13 – INCOME TAXES

At December 31, 2019, the Company had no unrecognized tax benefits, no accrued interest and penalties, and no significant uncertain tax positions.

Due to the Company’s tax loss position, the Company has not recorded any tax provision for the eleven months ended December 31, 2019.

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A reconciliation of the Company’s statutory income tax rate to the Company’s effective income tax rate is as follows:

February 1, 2019 to<br><br> December 31, 2019
Pre-tax book income at US statutory rate $ (2,849,496 )
Other 186,809
PIK interest 136,852
Transaction costs 89,011
State tax (959,175 )
Change in valuation allowance 3,415,999
Total provision $ -

The net deferred income tax asset balance related to the following:

February 1, 2019 to<br> December 31, 2019
Deferred tax assets:
Net operating loss carryforwards $ 3,049,182
Intangibles 327,143
Other 39,673
Total deferred tax assets 3,415,999
Valuation allowance (3,415,999 )
Net deferred tax assets, after valuation allowance $ -

At December 31, 2019, the Company had federal net operating loss carryforwards of approximately $10.4 million, and state and local net operating loss carryforwards of approximately $13.6 million. If unused, the state net operating loss carryforwards will expire at 2039, the federal net operating loss carryforwards may be carried forward indefinitely.

Future realization of the tax benefits of existing temporary differences and net operating loss carryforwards ultimately depends on the existence of sufficient taxable income within the carryforward period. As of December 31, 2019, the Company performed an evaluation to determine whether a valuation allowance was needed. The Company considered all available evidence, both positive and negative, which included the results of operations for the current year and projections of future years. As a result of the evaluation, the Company recorded a full valuation allowance against its net deferred tax assets.

Utilization of the U.S. federal and state net operating loss carryforwards may be subject to a substantial annual limitation under Section 382 of the Internal Revenue Code and corresponding provisions of state law, due to ownership changes that have occurred previously or that could occur in the future. These ownership changes may limit the amount of net operating loss carryforwards that can be utilized annually to offset future taxable income and tax liabilities, respectively. The Company has not completed a study to assess whether a change of ownership has occurred, or whether there have been multiple ownership changes since its formation, due to the significant cost and complexity associated with such a study. Any limitation may result in expiration of a portion of the net operating loss carryforwards before utilization.

The calculation of the Company’s income tax liabilities involves dealing with uncertainties in the application of complex tax laws and regulations for both federal taxes and Florida. ASC 740 states that a tax benefit from an uncertain tax position may be recognized when it is more likely than not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, on the basis of the technical merits.

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The Company records uncertain tax positions as liabilities in accordance with ASC 740 and adjust these liabilities when judgment changes as a result of the evaluation of new information not previously available. Because of the complexity of some of these uncertainties, the ultimate resolution may result in a payment that is materially different from the current estimate of the unrecognized tax benefit liabilities. These differences will be reflected as increases or decreases to income tax expense in the period in which new information is available. As of December 31, 2019, the Company has not recorded any uncertain tax positions in the financial statements.

The Company will recognize interest and penalties related to unrecognized tax benefits on the income tax expense line in the accompanying consolidated statement of operations. As of December 31, 2019, no accrued interest or penalties are included on the related tax liability line in the consolidated balance sheet.

The Company files tax returns as prescribed by the tax laws of the jurisdictions in which it operates. In the normal course of business, the Company is subject to examination by federal and state jurisdictions, where applicable. There are currently no pending tax examinations. The Company’s tax years are still open under statute from 2019 to the present.

The results of the Predecessor do not create a tax benefit since it is a segment of another entity and is not entitled to any tax benefits or burdens generated by its results. Accordingly, no tax benefit or expense has been recorded on the Predecessor’s results for the period ended January 31, 2019.

NOTE14 – SUBSEQUENT EVENTS

On May 11, 2020, the Company received loan proceeds of $1,706,735 (the “PPP Loan”) under the Paycheck Protection Program (the “PPP”). The PPP was established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration. The PPP Loan is evinced by a promissory note (the “Promissory Note”) with Holcomb Bank and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. No assurance is provided that the Company will obtain forgiveness of the PPP Loan in whole or in part.

On June 1, 2020, Bright Mountain Media, Inc. (“Bright Mountain”) entered into a membership interest purchase agreement (the “Purchase Agreement”), for a purchase price of $20,141,905, with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of the Successor. The purchase was completed on a debt-free, cash-free basis, free and clear of any liens and encumbrances.

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Exhibit99.2

INDEX TO FINANCIAL STATEMENTS

Page
Independent Auditors’ Review Report F-2
Condensed consolidated balance sheet as of March 31, 2020 and December 31, 2019 F-3
Condensed consolidated statement of operations for the three months ended March 31, 2020 and from inception (January 18, 2019) to March 31, 2019 F-4
Condensed consolidated statement of comprehensive loss for the three months ended March 31, 2020 and from inception (January 18, 2019) to March 31, 2019 F-5
Condensed consolidated statement of changes in member’s deficit for the three months ended March 31, 2020 and from inception (January 18, 2019) to March 31, 2019 F-6
Condensed consolidated statement of cash flows for the three months ended March 31, 2020 and from inception (January 18, 2019) to March 31, 2019 F-7
Notes to financial statements F-9
| F-1 |

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IndependentAuditors’ Review Report

To the Member of

CL Media Holdings, LLC and Subsidiary

Reporton the Condensed Consolidated Financial Statements

We have reviewed the condensed consolidated financial statements of CL Media Holdings, LLC and Subsidiary (the “Company”) which comprise the condensed consolidated balance sheet as of March 31, 2020, and the related condensed consolidated statements of operations, comprehensive loss*,* and cash flows for the three-month period ended March 31, 2020 and the two-month period ended March 31, 2019.

Management’sResponsibility

Management is responsible for the preparation and fair presentation of the condensed financial information in accordance with accounting principles generally accepted in the United States of America; this responsibility includes the design, implementation, and maintenance of internal control sufficient to provide a reasonable basis for the preparation and fair presentation of interim financial information in accordance with the applicable financial reporting framework.

Auditor’sResponsibility

Our responsibility is to conduct our reviews in accordance with auditing standards generally accepted in the United States of America applicable to reviews of interim financial information. A review of interim financial information consists principally of applying analytical procedures and making inquiries of persons responsible for financial and accounting matters. It is substantially less in scope than an audit conducted in accordance with auditing standards generally accepted in the United States of America, the objective of which is the expression of an opinion regarding the financial information. Accordingly, we do not express such an opinion.

Conclusion


Based on our reviews, we are not aware of any material modifications that should be made to the condensed financial information referred to above for it to be in accordance with accounting principles generally accepted in the United States of America.

Emphasisof Matter

Note 1 of CL Media Holdings, LLC and Subsidiary’s audited consolidated financial statements as of December 31, 2019, and for the period from inception (January 18, 2019) to December 31, 2019, discloses that the Company has net losses, cash outflows from operating activities and have an accumulated deficit that raise substantial doubt about its ability to continue as a going concern. Our auditors’ report on those consolidated financial statements includes an emphasis-of-matter paragraph referring to the matters in Note 1 of those consolidated financial statements and indicating that those matters raised substantial doubt about the Company’s ability to continue as a going concern. As indicated in Note 1 of the Company’s unaudited interim condensed consolidated financial information as of March 31, 2020, and for the three months then ended, the Company was still experiencing recurring losses, cash outflows from operating activities and has an accumulated deficit, which raises substantial doubt about its ability to continue as a going concern. The accompanying interim condensed consolidated financial information does not include any adjustments that might result from the outcome of this uncertainty.

/s/EisnerAmper LLP
EISNERAMPER<br>LLP
Iselin,<br>New Jersey
November<br>25, 2020
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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED BALANCE SHEETS

(Unaudited)

March 31, 2020 December 31, 2019
(unaudited)
ASSETS
Current Assets
Cash and cash equivalents $ 1,445,105 $ 2,091,612
Accounts receivable 3,999,395 6,742,447
Prepaid expenses and other current assets 419,061 402,376
Total Current Assets 5,863,561 9,236,435
Property and equipment, net 211,881 244,445
Intangible assets, net 4,961,111 5,569,444
Goodwill 1,907,700 1,907,700
Restricted cash 200,000 200,000
Other assets 114,842 91,096
Total Assets $ 13,259,095 $ 17,249,120
LIABILITIES AND MEMBER’S DEFICIT
Current Liabilities
Accounts payable $ 1,119,008 $ 1,231,432
Accounts payable – related party 933,333 740,769
Accrued expenses 626,900 459,873
Due to factor 1,227,145 3,042,559
Loans payable 551,000
Total Current Liabilities 3,906,386 6,025,633
Loan payable – related party 22,615,507 20,735,979
Total Liabilities 26,521,893 26,761,612
Commitments and Contingencies
Member’s Deficit
Member’s interest 4,208,535 4,208,535
Accumulated other comprehensive (loss) income (245,692 ) 23,448
Accumulated deficit (17,225,641 ) (13,744,475 )
Total member’s deficit (13,262,798 ) (9,512,492 )
Total Liabilities and Member’s Deficit $ 13,259,095 $ 17,249,120

Seeaccompanying notes to unaudited condensed consolidated financial statements

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

For the Three Months Ended March 31, 2020 For the Two Months Ended March 31, 2019
Revenues
Advertising $ 3,689,146 $ 3,453,345
Cost of revenue 1,706,918 1,639,483
Gross profit 1,982,228 1,813,862
Selling, general and administrative 4,222,111 3,624,743
Professional fees 32,212 820,552
Management fees – related party 192,564 -
Depreciation and amortization 633,475 451,689
Total operating expense 5,080,362 4,896,984
Loss from operations (3,098,134 ) (3,083,122 )
Other income (expense)
Other income 42,571 29
Loss of disposal of assets (10,997 ) -
Interest expense (135,077 ) (38,828 )
Interest expense - related party (279,529 ) (141,355 )
Total other expense (383,032 ) (180,154 )
Net loss $ (3,481,166 ) $ (3,263,276 )

Seeaccompanying notes to unaudited condensed consolidated financial statements

| F-4 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(Unaudited)


For the Three<br><br> <br>Months Ended<br><br> <br>March 31, 2020 For the Two<br><br> <br>Months Ended<br><br> <br>March 31, 2019
Net (loss) income $ (3,481,166 ) $ (3,263,276 )
Other comprehensive (loss) income
Foreign currency translation (269,140 ) 4,756
Comprehensive loss $ (3,750,306 ) $ (3,258,520 )

Seeaccompanying notes to unaudited condensed consolidated financial statements

| F-5 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED STATEMENTS OF CHANGE IN MEMBER’S (DEFICIT)EQUITY

FORTHE THREE MONTHS ENDED MARCH 31, 2020 AND TWO MONTHS ENDED MARCH 31, 2019

(Unaudited)


Member’s Interest Accumulated Comprehensive Loss Accumulated Deficit Total Member’s Deficit
Balance – December 31, 2019 $ 4,208,535 $ 23,448 $ (13,744,475 ) $ (9,512,492 )
Foreign currency translation (269,140 ) (269,140 )
Net loss (3,481,166 ) (3,481,166 )
Balance – March 31, 2020 $ 4,208,535 $ (245,692 ) $ (17,225,641 ) $ (13,262,798 )
Member’s Interest Accumulated<br> <br>Comprehensive Income Accumulated Deficit Total Member’s Equity
--- --- --- --- --- --- --- --- --- --- ---
Balance – January 31, 2019 $ $ $ $
Foreign currency translation 4,756 4,756
Contribution by member 4,208,535 4,208,535
Net loss (3,263,276 ) (3,263,276 )
Balance – March 31, 2019 $ 4,208,535 $ 4,756 $ (3,263,276 ) $ 950,015

Seeaccompanying notes to unaudited condensed consolidated financial statements

| F-6 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED STATEMENTS OF CASH FLOWS

FORTHE THREE MONTHS ENDED MARCH 31, 2020 AND TWO MONTHS ENDED MARCH 31, 2019

(Unaudited)

For the Three Months Ended March 31, 2020 For the Two Months Ended March 31, 2019
Cash flows from operating activities:
Net loss $ (3,481,166 ) $ (3,263,276 )
Adjustments to reconcile net loss to net cash (used in) provided by operations:
Depreciation 25,142 44,229
Amortization 608,333 407,460
Paid in kind interest expense 279,529 141,355
Loss on disposal of assets 10,997 -
Changes in operating assets and liabilities:
Accounts receivable 2,743,052 2,102,458
Prepaid expenses and other current assets (16,685 ) (346,511 )
Other assets (23,746 ) (1,715 )
Accounts payable (112,424 ) 325,819
Accrued expenses 167,028 533,731
Accrued interest – related party 192,564 -
Other liabilities - (43,527 )
Due to factor (1,815,414 ) 714,262
Net cash (used in) provided by operating activities (1,422,790 ) 614,285
Cash flows from investing activities:
Cash assumed in acquisition - 92,236
Purchase of property and equipment (3,575 ) -
Net cash (used in) provided by investing activities (3,575 ) 92,236
Cash flows from financing activities:
Proceeds from member loan payable 1,600,000 -
Payments on loan payable (551,000 ) (600,000 )
Net cash provided by (used in) financing activities 1,049,000 (600,000 )
Effect of exchange rate changes on cash (269,142 ) 121,190
Net (decrease) increase in cash, cash equivalents, and restricted cash (646,507 ) 227,711
Cash, cash equivalents, and restricted cash at the beginning of period 2,291,612 -
Cash, cash equivalents, and restricted cash at end of period $ 1,645,105 $ 227,711

Seeaccompanying notes to unaudited condensed consolidated financial statements

| F-7 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

CONDENSEDCONSOLIDATED STATEMENTS OF CASH FLOWS

March31, 2020

(Unaudited)

For the Three Months Ended March 31, 2020 For the Two Months Ended March 31, 2019
Supplemental disclosure of cash flow information
Cash paid for
Interest $ 5,398 $ 20,364

Seeaccompanying notes to unaudited condensed consolidated financial statements

| F-8 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organizationand Nature of Operations

CL Media Holdings, LLC d/b/a/ Wild Sky Media, LLC and together with its subsidiary, Wild Sky Media Co., Ltd, a Thailand Company, (the “Company”) is a limited liability company formed on January 18, 2019. On January 31, 2019, the Company acquired the assets related to certain digital and social media websites of RockYou, Inc. under a foreclosure agreement. RockYou, Inc. developed social games and advertising solutions for social media. Subsequent to this transaction, RockYou, Inc. filed for Chapter 7 bankruptcy on February 13, 2019. The period ended March 31, 2019 includes the operations of the Company from the acquisition date of January 31, 2019 to March 31, 2019.

We are a digital media holding company for online assets targeting and servicing female markets and as such we delivered impressions, which include both our targeted demographic and the larger general demographic from our ad network. Our owned websites are dedicated to providing moms with places to go online where they can do everything from stay current on news and events affecting them. We own 8 websites, which are customized to provide our users with information, news and entertainment across various platforms that has proven to be of interest and engaging to them.

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a loss from operations of $3,098,134, cash used in operating activities of $1,422,790 for the three months ended March 31, 2020. The Company had an accumulated deficit of $17,225,641 at March 31, 2020. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period. The Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations.

The Company’s operating needs were satisfied by the private equity firm which owned the Company prior its sale in June 2020 as discussed in Subsequent Events Note 11.

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principlesof Consolidation and Basis of Presentation

The condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited condensed consolidated financial statements for the three ended March 31, 2020 and two months ended March 31, 2019 have been prepared in accordance with U.S. generally accepted accounting principles (“GAAP”).

| F-9 |

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CLMEDIA HOLDINGS, LLC. AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

RevenueRecognition

On January 18, 2019, the Company adopted Accounting Standards Update (“ASU”) 2014-09, “Revenue from Contractswith Customers (Topic 606)” (“Topic 606”) using the “modified retrospective” method, meaning the standard is applied only to the most current period presented in the financial statements. Furthermore, we elected to apply the standard only to those contracts which were not completed as of the date of the adoption. Results for reporting periods beginning on the date of adoption are presented under Topic 606, while prior period amounts have not been adjusted and continue to be reported in accordance with accounting standards in effect for those periods. Following the adoption of Topic 606, the Company will continue to recognize revenue at a point-in-time when control of services is transferred to the customer. This is consistent with the Company’s previous revenue recognition accounting policy.

To determine revenue recognition for arrangements that the Company determines are within the scope of Topic 606, the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the customer. At contract inception, once the contract is determined to be within the scope of Topic 606, the Company assesses the advertising services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance obligation based on relative fair values, when (or as) the performance obligation is satisfied.

The Company has one revenue stream related to publishing advertisements on the Company’s owned and operated sites. The revenue is earned when the advertisers’ ads are displayed upon the various sites. This is consistent with the Company’s previous revenue recognition accounting policy.

Useof Estimates

The preparation of the Companies’ financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. The principal areas of estimation relate to determining valuation of receivables, depreciable lives of property and equipment, useful lives and impairment of long-lived assets, goodwill and intangible assets, purchase price allocations related to acquisition accounting, and recoverability of deferred tax assets. Actual results could differ from those estimates.

Cashand Cash Equivalents and Restricted Cash

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Restricted cash is cash restricted to secure the Company’s credit card program.

| F-10 |

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Cash, cash equivalents and restricted cash consist of the following:

March 31, 2020 December 31, 2019
Cash and cash equivalents $ 1,445,105 $ 2,091,612
Restricted cash 200,000 200,000
Total cash, cash equivalents, and restricted cash $ 1,645,105 $ 2,291,612

FairValue of Financial Instruments and Fair Value Measurements

FASB ASC 820 “Fair Value Measurement and Disclosures: (“ASU 820”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based on the lowest level of input significant to the fair value measurement.

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level<br> 1: Observable<br> inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level<br> 2: Inputs<br> other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets<br> or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not<br> active.
Level<br> 3: Unobservable<br> inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which<br> reflect those that a market participant would use.

Financial instruments recognized in the consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other current assets, accounts payable and accrued expenses. The Company believes that the carrying value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. Long-term financial liabilities include the Company’s long-term debt. The estimated fair value of the Company’s long-term debt is based primarily on reported market values, recently completed market transactions, and estimates based upon interest rates, maturities, and credit.

The following are the major categories of liabilities measured at fair value on a recurring basis for the nine months ended September 30, 2020, using significant unobservable inputs (Level 3):

Fair Value measurement using Level 3

Balance at December 31, 2019 $ 20,735,979
Long term debt additions during 2020 1,879,528
Principal reductions/payments during 2020 -
Adjustment to fair value -
Balance at March 31, 2020 $ 22,615,507
| F-11 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

AccountsReceivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation, when necessary. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense. The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 to net 120 days. Once collection efforts by the Company are exhausted, the determination for charging off uncollectible receivables is made. As of March 31, 2020 and December 31, 2019, the Company has recorded an allowance for doubtful accounts of $0 and $0, respectively.

The Company has an agreement whereby the Company has agreed to sell certain accounts receivables to a third party to obtain advances against the account receivable balances.

Propertyand Equipment

Property and equipment are recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of two years for furniture and fixtures, and two years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements.

Goodwill

Goodwill arises from business acquisitions and is generally determined as the excess of the fair value of the consideration transferred, over the fair value of the net assets acquired and liabilities assumed as of the acquisition date. Goodwill is not amortized but tested for impairment at least annually or more frequently if events and circumstances exist that indicate that a goodwill impairment test should be performed. For the three months ended March 31, 2020 and the two months ended March 31, 2019, there were no impairment charges.

Long-LivedAssets

Long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.

| F-12 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Costof Revenue

Cost of revenue consist primarily of expenses related to hosting of the websites, server expenses, publishing costs, writing services, content production costs, user acquisition costs, and sales commissions.

Advertising,Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying consolidated statement of operations. For the three months ended March 31, 2020 and two months ended March 31, 2019, advertising, marketing and promotion expense was $32,220 and $0, respectively.

Foreigncurrency translation

Assets and liabilities of the Company’s Thailand subsidiary are translated from Thai Bhat to United States dollars at exchange rates in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the average rates for the period. The translation adjustments for the reporting period are included in our statements of comprehensive (loss) income.

IncomeTaxes

Income taxes are provided for the tax effect of transactions reported in the financial statements and consist of income taxes currently due plus deferred taxes related to timing differences between the basis of certain assets and liabilities for financial statements and income tax reporting purposes. Deferred taxes are determined based on the difference between the financial statements and tax basis of assets and liabilities using enacted income tax rates in effect of the date of which differences are expected to reverse. A valuation allowance is provided if, based on the evidence available, it is more likely than not that some or all of the deferred tax assets will not be realized.

The Company accounts for uncertainty in income taxes recognized by determining whether a tax position is more likely than not to be sustained upon external examination. If deemed more likely than not, the tax position will be assessed as to the amount of benefit to be recognized in the financial statements. The amount recognized is the largest amount that has a greater than 50% likelihood of being realized upon settlement. As of December 31, 2019, the Company has not identified any uncertain tax positions, and as a result, there are no unrecognized benefits recorded.

The Company’s policy is to record interest and penalties as a component of its Provision for income taxes. As of March 31, 2020, the Company has recorded no accrued interest or tax penalties in connection with uncertain tax positions.

| F-13 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The Company follows the provisions of ASC 740-10, “Income Taxes – Overall”. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are recognized as tax expenses in the Statement of Operations.

As of March 31, 2020, the tax year 2019 remains open for Internal Revenue Service (“IRS”) audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Concentrations

The Company generates revenues from advertisers on our owned and operated websites. There were three large customers which account for approximately 18%, 17%, and 12% of the advertising revenue for the three months ended March 31, 2020. Two of the customers accounted for accounts receivable of approximately 27% and 12% of the accounts receivable balance at March 31, 2020. No large vendor is owed in excess of 10% of the accounts payable due. There was one customer which accounts for approximately 23% of the advertising revenue for the two months ended March 31, 2019. A different customer represented approximately 12% of the accounts receivable balance at March 31, 2019. One vendor represented approximately 12% of the accounts payable balance at March 31, 2019.

CreditRisk

The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At March 31, 2020 and December 31, 2019, the Company had approximately $1,195,000, and $1,841,000, respectively, in cash balances above the FDIC insured limit. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require collateral.

| F-14 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

RecentAccounting Pronouncements

In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Although early adoption was permitted as of January 1, 2019, the Company has not yet adopted the guidance. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.

In August 2018, the FASB issued ASU 2018-13, “Fair Value Measurement (Topic 820), - Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement,” which makes a number of changes meant to add, modify or remove certain disclosure requirements associated with the movement amongst or hierarchy associated with Level 1, Level 2 and Level 3 fair value measurements. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Although early adoption was permitted upon the issuance of the update, the Company has not yet adopted the guidance. We do not expect the adoption of this guidance to have a material impact on our consolidated Financial Statements.

NOTE3 – PREPAID EXPENSES AND OTHER CURRENT ASSETS

At March 31, 2020 and December 31, 2019, prepaid expenses and other current assets consisted of the following:

March 31, 2020 December 31, 2019
Prepaid Insurance $ 197,922 $ 191,254
Prepaid Rent 41,000 54,667
Prepaid Software 147,141 126,706
Prepaid Other 32,998 29,749
Prepaid expenses and other current assets $ 419,061 $ 402,376
| F-15 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE4 – PROPERTY AND EQUIPMENT

At March 31, 2020 and December 31, 2019, property and equipment consisted of the following:

Useful Lives March 31, 2020 **** December 31,2019 ****
Furniture<br> and fixtures 2<br> years $ 19,495 $ 43,196
Leasehold<br> improvements 3<br> years 124,845 128,420
Computer<br> equipment 2<br> years 690,394 730,747
Total<br> property and equipment 834,734 902,363
Less:<br> accumulated depreciation (622,853 ) (657,918 )
Total<br> property and equipment, net $ 211,881 $ 244,445

Depreciation expense for the three months ending March 31, 2020 and two months ended March 31, 2019, was $25,142 and $44,229, respectively. During the three months ended March 31, 2020, the Company disposed of property and equipment with a net book value of $10,997.

NOTE5 – INTANGIBLE ASSETS

At March 31, 2020 and December 31, 2019, respectively, intangible assets, net consisted of the following:

Useful Lives March 31, 2020 December 31, 2019
Brand name 3 years $ 2,600,000 $ 2,600,000
Customer relationships 3 years 3,200,000 3,200,000
IP/Technology 4 years 2,000,000 2,000,000
Total Intangible Assets $ 7,800,000 $ 7,800,000
Less: accumulated amortization (2,838,889 ) (2,230,556 )
Intangible assets, net $ 4,961,111 $ 5,569,444

Amortization expense for the three months ended March 31, 2020 and two months ended March 31, 2019 was $608,333 and $405,556, respectively.

Based on identified intangible assets that are subject to amortization as of March 31, 2020, we expect future amortization expense for each period to be as follows:


Year ended December 31, Expense
Nine months ended December 31, 2020 $ 1,825,000
2021 2,433,333
2022 661,111
2023 41,667
2024 -
Thereafter -
Total $ 4,961,111
| F-16 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE6 – ACCRUED EXPENSES

At March 31, 2020 and December 31, 2019, respectively, accrued expenses consisted of the following:

March 31, 2020 December 31, 2019
(unaudited)
Accrued compensation $ 358,783 $ 163,176
Accrued general liabilities 268,117 296,697
Total accrued expenses $ 626,900 $ 459,873

NOTE7 – DUE TO FACTOR


During 2019, the Company entered into a factoring agreement with Fast Pay Partners LLC (“Fast Pay”). Under the factoring agreement, Fast Pay will from time to time purchase receivables from the Company up to a maximum of $7,000,000. Upon receipt of any advance under the factoring agreement, the Company will have sold and assigned all of their rights in such receivables and all proceeds thereof to Fast Pay, with full recourse. The factoring fee for receivables bought under the factoring agreement is ..033% of the gross value of the invoice for the initial 30 day period, plus an additional fee of .033% prorated daily on the gross value of the invoiced amount outstanding, commencing on day 30, if the receivable remains outstanding by the debtor. The factoring agreement is collateralized by the account receivables of the Company. The balance due to the factor totaled $1,227,145 as of March 31, 2020.

Trade receivables factored amounted to $2,057,981 during the period ended March 31, 2020. Factoring fees paid under this arrangement were $100,330 and $36,714 during the three months ended March 31, 2020 and two months ended March 31, 2019 respectively, and are included in interest expense, net.

Due to factor under this agreement, were paid in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Note 11.

NOTE8 –RELATED PARTY TRANSACTIONS


The loan payable – related party shall bear interest on the outstanding principal amount equal to 5% per annum payable-in-kind. During the eleven months ended December 31, 2019, the Successor borrowed additional funds for the working capital needs. The loan balances as of March 31, 2020 and December 31, 2019 were $22,615,507 and $20,735,979, respectively, which includes $931,202 and $651,673 of payable-in-kind interest, respectively. This loan was settled in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Note 11.

| F-17 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

In addition to the loan payable, there was an amount due to another related party of approximately $933,333 and $740,769 as of March 31, 2020 and December 31, 2019, respectively. This amount was due for management services provided by a company owned by the Member, except for the payment of certain reimbursable travel and related expenses, all billings were deferred and no payments were made during 2019. This amount was settled in full as part of the sale of the Company to Bright Mountain Media, effective as of June 1, 2020 as further described in the Subsequent Events Footnote.

NOTE9 – COMMITMENTS AND CONTINGENCIES

The Company leases its corporate offices at 233 Broadway, New York, NY under a 36 month term sublease which terminates on May 31, 2021, The base rent for year one is approximately $315,000 plus the company’s pro-rata share of operating costs, as defined in the agreement, and includes annual increases to $322,000 in year two and $328,000 in year three. The rent is due to be paid in monthly installments. The sub leased premises are 6,434 of rentable space and represents approximately 23% of the total rentable space. Under the terms of the sublease, either party may terminate the lease after November 30, 2019 for any reason, or no reason, by providing one hundred twenty (120) days. In June, 2020 the Company provided notification of its intent to terminate the lease as part of its sale to Bright Mountain Media on June 1, 2020 and vacated the premises by September 30, 2020.

For the three months ended March 31, 2020 and two months ended March 31, 2019, rent expense was $146,062 and $105,013, respectively.

Legal

From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business. Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.

OtherCommitments

Our financial performance and operating results may be materially and adversely affected by the outbreak of the novel coronavirus (“COVID-19”). The recent global outbreak of COVID-19 has had an uncertain impact on our business operations. The COVID-19 pandemic has caused disruptions in the services we provide. In addition, the COVID-19 pandemic has resulted in many states and countries imposing orders resulting in the closure of non-essential businesses – including many companies which advertise digitally. We cannot foresee whether the outbreak of COVID-19 will be effectively contained, nor can we predict the severity and duration of its impact on our business and our financial results. If the outbreak of COVID-19 is not effectively and timely controlled, our business operations, financial condition, and liquidity may be materially and adversely affected as a result of prolonged disruptions in consumer spending, a lack of demand for our services, and other factors that we cannot foresee. The extent to which COVID-19 will impact our business and our financial results will depend on future developments which are highly uncertain and cannot be predicted.

NOTE10 – INCOME TAXES


At March 31, 2020 and December 31, 2019, the Company had no unrecognized tax benefits, no accrued interest and penalties, and no significant uncertain tax positions. Due to the Company’s tax loss position, the Company has not recorded any tax provision for the periods ended March 31, 2020 and December 31, 2019. No interest and penalties were recognized during the three months ended March 31, 2020 and two months ended March 31, 2019.

| F-18 |

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CLMEDIA HOLDINGS, LLC AND SUBSIDIARY

NOTESTO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

March31, 2020

(Unaudited)

NOTE11 – SUBSEQUENT EVENTS

On May 11, 2020, the Company received loan proceeds of $1,706,735 (the “PPP Loan”) under the Paycheck Protection Program (the “PPP”). The PPP was established under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration. The PPP Loan is evinced by a promissory note (the “Promissory Note”) with Holcomb Bank and has a two-year term and bears interest at a rate of 1.0% per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. No assurance is provided that the Company will obtain forgiveness of the PPP Loan in whole or in part.

On June 1, 2020, Bright Mountain Media, Inc. (“Bright Mountain”) entered into a membership interest purchase agreement (the “Purchase Agreement”), for a purchase price of $20,141,905, with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of the Successor. The purchase was completed on a debt-free, cash-free basis, free and clear of any liens and encumbrances.

| F-19 |

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Exhibit99.3


UNAUDITEDPRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

The following unaudited pro forma condensed combined financial information and related notes present the historical condensed combined financial information of Bright Mountain Media, Inc. (herein referred to as the “Company”, “we”, “our”, “us” and similar terms unless the context indicates otherwise) and CL Media Holdings, LLC (“Wild Sky”), after giving effect to the acquisition of Wild Sky that was completed effective June 1, 2020, (the “Acquisition”), pursuant to which, the Company entered into a membership interest purchase agreement. Wild Sky was created as a legal entity on January 18, 2019 as the result of assets acquired from RockYou, Inc. The Acquisition was accounted for as a business combination in accordance with the guidance contained in the Financial Accounting Standards Board’s Accounting Standards Codification Topic 805, Business Combinations (“ASC 805”). The unaudited pro forma condensed combined financial information gives effect to the acquisition of Wild Sky based on the assumptions and adjustments described in the accompanying notes to the unaudited pro forma condensed combined financial information.

The unaudited pro forma condensed combined balance sheet as of March 31, 2020 is presented as if the Acquisition had occurred on March 31, 2020. The unaudited condensed combined statements of operations for the three months ended March 31, 2020 and for the year ended ended December 31, 2019 are presented as if the Acquisition had occurred on February 1, 2019, the first day of operations for Wild Sky.

The unaudited pro forma condensed combined financial information was prepared in accordance with Article 11 of the U.S. Securities and Exchange Commission’s Regulation S-X. The unaudited pro forma adjustments reflecting the transaction have been prepared in accordance with the guidance for business combinations presented in ASC 805, and reflect the allocation of our purchase price to the assets acquired and liabilities assumed in the Acquisition based on their estimated fair values. The historical financial information has been adjusted in the unaudited pro forma condensed combined financial information to give effect to pro forma events that are: (i) directly attributable to the Acquisition; (ii) factually supportable; and (iii) with respect to the condensed combined statements of operations, expected to have a continuing impact on our combined results of operations.

The unaudited pro forma condensed combined financial information is presented for informational purposes only and is not necessarily indicative of the operating results or financial position that would have occurred if the Acquisition had been affected on the dates previously set forth, nor is it indicative of the future operating results or financial position in combination. Our purchase price allocation was made using our best estimates of fair value, which are dependent upon certain valuation and other analyses. Further, the unaudited pro forma condensed combined financial information does not give effect to the potential impact of anticipated synergies, operating efficiencies, cost savings or transaction and integration costs that may result from the Acquisition.

The unaudited pro forma condensed combined financial information should be read in conjunction with our historical consolidated financial statements and their accompanying notes presented in our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2020, as well as the historical financial statements of Wild Sky for the eleven months ended December 31, 2019 and unaudited financial statements for the three month period ended March 31, 2020.

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UNAUDITEDPRO FORMA CONDENSED COMBINED BALANCE SHEET

ASOF March 31, 2020

Historical Information
Bright
Mountain Pro Forma Proforma
Media, Inc. Wild Sky Combined Adjustments Combined Notes
Assets
Current assets
Cash $ 1,270,023 $ 1,445,105 $ 2,715,128 $ (1,353,923 ) $ 1,361,205 a
Accounts receivable 3,207,560 3,999,395 7,206,955 7,206,955
Notes receivable 38,329 38,329 38,329
Prepaid expenses and other current assets 485,074 419,061 904,135 904,135
Total current assets 5,000,986 5,863,561 10,864,547 (1,353,923 ) 9,510,624
Property and equipment, net 25,413 211,881 237,294 237,294
Website acquisition assets, net 35,316 35,316 35,316
Intangible assets, net 18,671,791 4,961,111 23,632,902 1,710,560 25,343,462 b
Goodwill 53,646,856 1,907,700 55,554,556 10,758,406 66,312,962 b
Prepaid services/consulting agreements – long term 775,000 775,000 775,000
Right of use asset 348,721 348,721 348,721
Restricted cash 200,000 200,000 200,000
Other assets 94,672 114,842 209,514 209,514
Total assets $ 78,598,755 $ 13,259,095 $ 91,857,850 $ 11,115,042 $ 102,972,892
Liabilities and Shareholders’ Equity
Current liabilities
Accounts payable $ 8,152,462 $ 1,119,008 $ 9,271,470 $ 578,083 $ 9,849,553 c
Accounts payable – related party 933,333 933,333 (933,333 ) c
Accrued expenses 893,540 626,900 1,520,440 1,520,440
Accrued interest - related party 8,652 8,652 8,652
Advance from factor 1,227,145 1,227,145 (1,227,145 ) d
Premium finance loan payable 125,453 125,453 125,453
Note payable - current portion 165,163 165,163 165,163
Deferred revenue 18,609 18,609 18,609
Operating lease liability, current portion 215,004 215,004 215,004
Total current liabilities 9,578,883 3,906,386 13,485,269 (1,582,395 ) 11,902,874
Deferred tax liability 516,941 516,941 1,851,547 2,368,488 k
Long term debt to related parties, net 29,179 22,615,507 22,644,686 (22,615,507 ) 29,179 e
Note payable 16,416,905 16,416,905 f
Operating lease liability, net of current portion 130,979 130,979 130,979
Total liabilities 10,255,982 26,521,893 36,777,875 (5,929,450 ) 30,848,425
Commitments and contingencies

(continued)

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UNAUDITEDPRO FORMA CONDENSED COMBINED BALANCE SHEET (CONTINUED)

ASOF MARCH 31, 2020

Pro Forma Proforma
Wild Sky Combined Adjustments Combined Notes
Shareholders’ Equity
Convertible preferred stock, par value 0.01
Series A-1, 2,000,000 shares designated 12,000 12,000 12,000
Series B-1, 6,000,000 shares designated
Series E, 2,500,000 shares designated 25,000 25,000 25,000
Series F, 4,344,017 shares designated 43,440 43,440 43,440
Members’ interest 4,208,535 4,208,535 (4,208,535 ) g
Common stock, par value 1,067,329 1,067,329 25,000 1,092,329 f
Additional paid-in capital 91,099,013 91,099,013 3,700,000 94,799,013 f
Currency translation adjustment (245,692 ) (245,692 ) (245,692 )
Accumulated deficit (23,904,009 ) (17,225,641 ) (41,129,650 ) 17,528,027 (23,601,623 ) g
Total shareholders’ equity 68,342,773 (13,262,798 ) 55,079,975 17,044,492 72,124,467
Total Liabilities and shareholders’ equity 78,598,755 $ 13,259,095 $ 91,857,850 $ 11,115,042 $ 102,972,892

All values are in US Dollars.

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UNAUDITEDPRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS

FORTHE THREE MONTHS ENDED MARCH 31, 2020

Historical Information
Bright
Mountain Pro Forma Proforma
Media, Inc. Wild Sky Combined Adjustments Combined Notes
Revenues $ 2,270,186 $ 3,689,146 $ 5,959,332 $ $ 5,959,332
Cost of revenues 1,823,082 1,706,918 3,530,000 3,530,000
Gross profit 447,104 1,982,228 2,429,332 2,429,332
Selling general and administrative expenses 3,979,378 5,080,362 9,059,740 (134,034 ) 8,925,706 h
Loss from operations (3,532,274 ) (3,098,134 ) (6,630,408 ) 134,034 (6,496,374 )
Other income (expense)
Interest income 10,993 10,993 10,993
Other income 42,571 42,571 42,571
Loss on disposal of assets (10,997 ) (10,997 ) (10,997 )
Other expense (215 ) (215 ) (215 )
Interest expense (135,078 ) (135,077 ) (111,177 ) (246,254 ) j
Interest expense - related party (2,023 ) (279,528 ) (281,552 ) 279,529 (2,023 ) e
Total other income (expense) 8,755 (383,032 ) (374,277 ) 168,352 (205,925 )
Loss from operations before taxes (3,523,519 ) (3,481,166 ) (7,004,685 ) 302,386 (6,702,299 )
Income taxes benefit (expense) 64,499 64,499 64,499
Net loss (3,459,020 ) (3,481,166 ) (6,940,186 ) 302,386 (6,637,800 )
Preferred stock dividends (118,252 ) (118,252 ) (118,252 )
Net loss attributable to common shareholders $ (3,577,272 ) $ (3,481,166 ) $ (7,058,438 ) $ 302,386 $ (6,756,052 )
Basic and diluted net loss per share $ (0.03 ) $ (0.06 )
Weighted average shares outstanding - basic and diluted 106,098,560 108,598,560
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UNAUDITEDPRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS

FORTHE YEAR ENDED (BRIGHT MOUNTAIN MEDIA, INC.) AND ELEVEN MONTHS ENDED (WILD SKY) DECEMBER 31, 2019

Historical Information
Bright
Mountain Pro Forma Proforma
Media, Inc. Wild Sky Combined Adjustments Combined Notes
Revenue $ 6,998,810 $ 21,032,565 $ 28,031,375 $ $ 28,031,375
Cost of revenue 5,941,868 10,912,454 16,854,322 16,854,322
Gross profit 1,056,942 10,120,111 11,177,053 11,177,053
Selling general and administrative expenses 8,001,229 23,011,259 31,012,488 (289,790 ) 30,722,698 h
Loss from continuing operations (6,944,287 ) (12,891,148 ) (19,835,435 ) 289,790 (19,545,645 )
Other income (expense)
Interest income 47,396 47,396 47,396
Gain on settlement of liability 123,739 123,739 123,739
Other income 11,867 11,867 11,867
Other expense (53,826 ) (53,826 ) 53,826 i
Interest expense (20,077 ) (159,695 ) (179,772 ) (825,319 ) (1,005,091 ) j
Interest expense - related party (19,334 ) (651,673 ) (671,007 ) 651,673 (19,334 ) e
Total other (expense) 131,724 (853,327 ) (721,603 ) (119,820 ) (841,423 )
Loss from continuing operations before taxes (6,812,563 ) (13,744,475 ) (20,557,038 ) 169,970 (20,387,068 )
Loss from discontinued operations (136,734 ) (136,734 ) (136,734 )
Net loss before tax (6,949,297 ) (13,747,475 ) (20,693,772 ) 169,970 (20,523,802 )
Income tax benefit (expense) 3,547,274 3,547,274 3,547,274
Net loss (3,402,023 ) (13,744,475 ) (17,146,498 ) 169,970 (16,976,528 )
Preferred stock dividends (319,352 ) (319,352 ) (319,352 )
Total preferred stock dividends (319,352 ) (319,352 ) (319,352 )
Net loss attributable to common shareholders $ (3,721,375 ) $ (13,744,475 ) $ (17,465,850 ) $ 169,970 $ (17,295,880 )
Basic and diluted net loss for continuing operations per share $ (0.05 ) $ (0.28 )
Basic and diluted net loss for discontinued operations per share $ (0.00 ) $ (0.00 )
Basic and diluted net loss per share $ (0.05 ) $ (0.24 )
Weighted average shares outstanding -
Basic and diluted 69,401,729 71,901,729
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1.Basis of Pro Forma Presentation

On June 5, 2020, effective June 1, 2020, Bright Mountain Media, Inc. (“Bright Mountain”) entered into a membership interest purchase agreement ( the “Purchase Agreement”) with Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100% of the membership interests of CL Media Holdings, LLC (“Wild Sky”). The purchase was completed on a debt-free, cash-free basis, free and clear of any liens and encumbrances.

Wild Sky was created as a legal entity on January 18, 2019 from assets acquired from RockYou by Center Lane Partners as a significant debt holder. Due to the timing of the new creation of Wild Sky, certain historical financial statements of Wild Sky do not exist, therefore the financial statements of the predecessor websites are presented within this filing and as exhibits. The unaudited pro forma condensed combined balance sheet at March 31, 2020 combines our historical condensed consolidated balance sheet with the historical condensed balance sheet of Wild Sky as if the Acquisition had occurred on that date. The unaudited pro forma condensed combined statements of operations for the three months ended March 31, 2020 and for the year ended December 31, 2019 combine our historical condensed consolidated statements of operations with the condensed consolidated statements of operations of Wild Sky as if the Acquisition had occurred on February 1, 2019, the first day of operations for Wild Sky. The historical financial information is adjusted in the unaudited pro forma condensed combined financial information to give effect to pro forma events that are: (i) directly attributable to the Acquisition; (ii) factually supportable; and (iii) with respect to the condensed combined statements of operations, expected to have a continuing impact on our combined results.

2.Consideration Transferred

Pursuant to the terms of the Membership Interest Purchase Agreement, which was effective June 1, 2020, we issued 2,500,000 shares valued at $3,725,000 to Center Lane Partners Master Credit Fund II, L.P. (“Center Lane”) and issued a first lien senior secured credit facility which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s Fast Pay existing credit facility of approximately $900,000 and $500,000 for expenses totaling $16,416,905. The price of our shares on the date of the acquisition was $1.49 per share.

The table below summarizes the value of the total consideration given in the transaction.

Amount
Shares issued $ 3,725,000
Debt issued 16,416,905
Total consideration $ 20,131,905

3.Purchase Price Allocation

Under the acquisition method of accounting outlined in ASC 805, the identifiable assets acquired and liabilities assumed in the Acquisition are recorded at their Acquisition-date fair values and are included in the Company’s consolidated financial position. Our unaudited pro forma adjustments are based on the fair value for all assets acquired and liabilities assumed to illustrate the estimated effect of the Acquisition on our condensed consolidated balance sheet at March 31, 2020.

As part of the acquisition, the Company is not assuming any of the debt associated with Wild Sky, except for accounts payable balances and the Payroll Protection Program (“PPP”) under the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration.. Accordingly, the debt of Wild Sky as reported within the proforma balance sheet of Wild Sky above, is excluded from the consolidated balance sheet on a proforma basis.

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The following table summarizes the purchase price allocation for the assets acquired and liabilities assumed in connection with the Acquisition:

Amount Weighted Average<br> <br>Life<br> <br>(Years)
Tangible assets acquired $ 5,469,625
Liabilities assumed (16,416,905 )
Deferred tax liability assumed (1,851,547 )
Tradename - trademarks 2,313,300 4
Intellectual property / technology 1,403,000 3
Customer relationships 3,530,000 3
Goodwill 12,666,106 Indefinite
Net assets acquired $ 3,725,000

Our unaudited pro forma purchase price allocation includes certain identifiable intangible assets with an estimated fair value of approximately $7,246,300. The fair value of the identifiable intangible assets acquired was estimated using a combination of asset-based and income-based valuation methodologies. The asset-based valuation methodology established a fair value estimate based on the cost of replacing the asset, less amortization from functional use and economic obsolescence, if present and measurable. The income-based valuation methodology utilizes a discounted cash flow technique where the expected future economic benefits of ownership of an asset are discounted back to present value. This valuation technique requires us to make certain assumptions about, including, but not limited to, future operating performance and cash flow, and other such variables which are discounted to present value using a discount rate that reflects the risk factors associated with future cash flow, the characteristics of the assets acquired, and the experience of the acquired business. Such estimates are subject to change, possibly materially, as additional information becomes available and as additional analyses are performed.


4.Pro Forma Adjustments

The pro forma adjustments included in the unaudited pro forma condensed combined financial information are as follows:

(a) The Membership Interest Purchase Agreement stipulated that the seller would leave a specified amount of cash in the company at the time of the closing and this adjustment reflects the change in cash to arrive at the specified cash balance at the closing

(b) Adjustment to reflect the fair value of the intangible assets and goodwill acquired in the acquisition.

Amount Weighted<br> <br>Average<br> <br>Life<br> <br>(Years)
Intellectual property / technology $ 1,403,000 4
Tradename - trademarks 2,313,300 3
Customer relationships 3,530,000 3
Total intangible assets 7,246,300
Goodwill 12,666,106
Total intangible assets and goodwill acquired $ 19,912,406
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The amortization of the finite lived assets is included within the selling, general and administrative expenses for the proforma Statements of Operations based on the respective period of time for the statements. The following table summarizes the amortization expense calculations presented in the respective periods.

Monthly Amortization Amortization expense at March 31, 2020 Amortization expense at December 31, 2019
Intellectual property / technology $ 29,229 $ 87,688 $ 350,750
Tradename - trademarks $ 64,258 $ 192,775 $ 771,100
Customer relationships $ 98,056 $ 294,167 $ 1,176,667
Total amortization expense $ 574,629 $ 2,298,517

(c) Adjustment to reflect accounts payable that are not being assumed by Bright Mountain Media, Inc pursuant to terms of the acquisition agreement including amounts due to Center Lane and amounts associated with the transaction which were settled by Center Lane as part of the transaction closing.

(d) Adjustment to reflect pay-off of the accounts receivable advances by Center Lane pursuant to terms of the acquisition agreement.

(e) Adjustment to reflect the settlement of the Note Payable to Center Lane pursuant to terms of the acquisition agreement. The interest expense associated with the Note is included in Interest Expense – Related Party and is adjusted for the proforma Statements of Operations based on the respective period of time for the statements. The interest expense associated with the Notes for the three months ended March 31, 2020 and year ended December 31, 2019 are $279,528 and $651,673, respectively.

(f) Adjustment to reflect the purchase price associated with the acquisition. Bright Mountain issued 2,500,000 shares valued at $3,725,000 to Center Lane Partners Master Credit Fund II, L.P. (“Center Lane”) and issued a first lien senior secured credit facility which consisted of $15,000,000 of initial indebtedness, repayment of Wild Sky’s Fast Pay existing credit facility of approximately $900,000 and $500,000 for expenses totaling $16,416,905. The adjustment associated with Common stock of $25,000 represents the $0.01 par value for the 2,500,000 shares. The remainder of the share value of $3,700,000 is reflected as an adjustment to Additional paid-in capital.

(g) Adjustment to reflect the elimination of the member’s interest of Wild Sky valued at $4,208,535. In addition, the $17,155,848 Accumulated Deficit of Wild Sky is eliminated in the consolidation as the balance represents activities prior to the acquisition.

(h) The adjustment reflects the elimination of the Wild Sky recorded advance fees recorded as the underlying advance arrangement was settled pursuant to the terms of the acquisition agreement along with the elimination of the amortization of the recorded intangibles, which are revalued and new amortization is computed in adjustment (b) above.

(i) Adjustment to reflect the elimination of expenses associated with transactions which would not exist had the acquisition occurred prior to the beginning of the respective fiscal period. Wild Sky incurred expenses with a line of credit, which would not have existed if the acquisition had occurred at the beginning of the fiscal period.

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(j) Adjustment to reflect the elimination of interest associated with debt of Wild Sky which was would not have existed during the fiscal period as the related debt was forgiven pursuant to the acquisition agreement. Alternatively, Bright Mountain Media, Inc. assumed debt in connection with the acquisition. The computed interest expense which would have been incurred had the acquisition occurred at the beginning of the respective fiscal periods is included and netted against the eliminated debt interest of Wild Sky. The following table summarized the interest expense calculations presented in the respective periods.

Debt Interest rate Interest expense at<br><br> <br>March 31, 2020 Interest expense at December 31, 2019
$ 16,416,905 6 % $ 246,254 $ 985,014

The following identifies the net impact of the interest expense as a result of the elimination of the Wild Sky interest and the inclusion of Bright Mountain Media, Inc.’s assumed interest.

Period ended Bright Mountain Media, Inc. interest expense actual Bright Mountain Media, Inc. interest expense assumed Interest expense at period end
March 31, 2020 $ - $ 246,254 $ 246,254
December 31, 2019 $ 20,077 $ 985,014 $ 1,005,091

(k) The identified basis differences between both (a) the fair value and historic carrying value and (b) as a result of recordation of non-recurring transaction costs, have been tax effected at the appropriate jurisdictional statutory tax rates, primarily, 22% for US Federal rate. The rate may vary from the effective tax rates of the historical and combined businesses. The estimate of deferred tax balances is preliminary and is subject to change based upon certain factors including tax attribute limitation analysis and final determination of the fair value of assets acquired and liabilities assumed by taxing jurisdiction. In addition, deferred taxes associated with deductible non-recurring items as described are included in the balance sheet at the statutory tax rates of the applicable jurisdictions. The Company’s results for income taxes presented herein is the best estimate based on the factors described herewith. The tax results may differ from the actual tax balances and effective tax rates of the Company and is dependent on several factors including fair value adjustments and post-combination restructuring actions.

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