Earnings Call Transcript - CAKE Q4 2023

Operator, Operator

Good afternoon. My name is Christa and I will be your conference operator today. I would like to welcome everyone to The Cheesecake Factory Fourth Quarter and Fiscal Year 2023 Earnings Conference Call. Thank you. I would now like to turn the conference over to Etienne Marcus, Vice President of Finance and Investor Relations. Etienne, you may begin your conference.

Etienne Marcus, Vice President of Finance and Investor Relations

Good afternoon and welcome to our fourth quarter fiscal 2023 earnings call. On the call with me today are David Overton, our Chairman and Chief Executive Officer; and Matt Clark, our Executive Vice President and Chief Financial Officer. David Gordon, our President is serving on jury duty and is unable to join us on today's call. Before we begin, let me quickly remind you that during this call, items will be discussed that are not based on historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could be materially different from those stated or implied in forward-looking statements as a result of the factors detailed in today’s press release, which is available on our website at investors.thecheesecakefactory.com and in our filings with the Securities and Exchange Commission. All forward-looking statements made on this call speak only as of today's date, and the company undertakes no duty to update any forward-looking statements. In addition, during this conference call, when discussing comparable sales, we will be referring to comparable sales on an operating week basis, unless specifically stated otherwise. We will also be presenting results on an adjusted basis, which excludes impairment of assets and lease terminations and acquisition-related expenses. An explanation of our use of non-GAAP financial measures and reconciliations to the most directly comparable GAAP measures appear in our press release on our website as previously described. David Overton will begin today's call with some opening remarks, then Matt will provide a business update, review our fourth quarter results in detail, and finish up with some commentary on our outlook for the first quarter and full year 2024 before opening the call up to questions. With that, I'll turn the call over to David Overton.

David Overton, Chairman and Chief Executive Officer

Thank you, Etienne. We finished the year on a strong note, with continued improvement across many facets of our business, resulting in solid financial performance, including revenues in line with expectations and better than anticipated profit margins. Fourth quarter revenues were $877 million, led by comparable sales at the Cheesecake Factory restaurants up 2.5% versus the prior year, and 14% versus 2019. Once again, meaningfully outpacing the casual dining industry and demonstrating the strength and consistency of our brands. To this point, Cheesecake Factory restaurants delivered the highest average weekly sales in the company's history in the last week of the fourth quarter. Our top-line performance is a reflection of our steadfast focus on menu innovation, maintaining the contemporary design and decor of our restaurants and delivering exceptional food quality, service, and hospitality. Further building on the outstanding execution delivered by our operations team, we exceeded our expectations in labor productivity, food efficiency, and wage management contributing towards a restaurant level profit margin of 16.1% at the Cheesecake Factory, not only exceeding our projections but also surpassing fourth quarter 2019 margin levels. On the development front, we successfully opened nine new restaurants during the fourth quarter, including three Cheesecake Factories, three North Italia's, and three FRC restaurants. Additionally, two Cheesecake Factory restaurants opened internationally under licensing agreements, one in China and our first location in Thailand. Subsequent to quarter end, we opened a North Italia restaurant in Houston, Flower Child in the Dallas market, and one Cheesecake Factory restaurant internationally under a licensing agreement in Mexico. Lastly, this morning, we opened our newest culinary dropout in Atlanta. We are looking to build on this momentum and while the development conditions have not been fully normalized, we are aiming to further accelerate our unit growth. At this time, we're planning to open as many as 22 new restaurants in 2024, including as many as three to four Cheesecake Factories, six to seven North Italia's, six to seven Flower Child, and six FRC restaurants. As we look ahead, we remain intently focused on leveraging our competitive strength, the scale of our business, our differentiated brands, and the best-in-class operators to drive additional shareholder value and market share gains. With that, I'll now turn the call over to Matt.

Matt Clark, Executive Vice President and Chief Financial Officer

Thank you, David. Let me first provide a high-level recap of our fourth quarter results versus our expectations. Total revenues of $877 million finished essentially at the midpoint of the range we provided. Adjusted net income margin of 4.5% exceeded the 4.25% guidance we provided. We returned $22.9 million to our shareholders in the form of dividends and stock repurchases. For the year, we delivered total revenues of $3.44 billion, a 6.7% increase over 2022, after excluding the impact of the additional week in fiscal 2022, and adjusted earnings per share of $2.69, a significant improvement over fiscal 2022 and above 2019 adjusted EPS. Now turning to some specific details around the quarter. Fourth quarter, total sales at the Cheesecake Factory restaurants were $658 million with comparable sales of 2.5% versus the prior year, and 14% versus 2019, a slight increase from the third quarter. Importantly, the improvement was driven by better traffic and menu mix as year-over-year menu pricing declined. Q4 on-premise incident rates remained above 2019 levels, and by the same amount as in the third quarter, demonstrating stability even as we continue lapping a heightened spending from last year. Off-premise sales totaled 22% of sales for the fourth quarter, in line with a full year percentage of sales. Total sales for North Italia were $67.2 million, with fourth quarter comparable sales increasing 7% from the prior year and 34% versus 2019, resulting in annualized AUVs of $7.9 million. Restaurant level profit margin for the adjusted mature North Italia locations was 15.8%, up 330 basis points from the previous quarter. The margin improvement was supported by a 3.7% menu price increase in October. Other FRC sales totaled $70.9 million, and sales per operating week were $138,500. Flower Child sales totaled $30.4 million, and sales per operating week were $75,500, while external bakery sales were $16.6 million during the fourth quarter of fiscal 2023. Now moving to year-over-year expense variance commentary. In the fourth quarter, we continued to realize measurable year-over-year improvement across several key line items in the P&L. Specifically, cost of sales decreased 170 basis points, primarily driven by higher menu pricing and commodity inflation. Labor decreased 50 basis points, supported by pricing leverage and improved staffing levels, partially offset by lapping lower medical insurance expenses. Other operating expenses increased 20 basis points, driven by higher marketing costs, which includes the rewards program. G&A decreased 10 basis points and depreciation decreased 20 basis points as a percent of sales. Reopening costs were $9.6 million in the quarter compared to $7.8 million in the prior year period. We opened up nine restaurants during the fourth quarter versus eight restaurants in the fourth quarter of 2022. Higher pre-opening costs for the quarter were driven by one more opening delay in the opening dates and the mix of concepts. In the fourth quarter, we recorded a net expense of $35.6 million, primarily related to impairment of assets and lease terminations expense, and FRC acquisition-related expenses. Fourth quarter GAAP diluted net income per share was $0.26, adjusted diluted net income per share was $0.80. Now turning to our balance sheet on capital allocation, the company ended the quarter with total available liquidity of approximately $293 million, including a cash balance of about $56 million, and approximately $236.5 million available on a revolving credit facility. Total debt outstanding was unchanged at $475 million in principle. CapEx totaled approximately $52 million during the fourth quarter for new unit development and maintenance. During the quarter, we completed approximately $9.8 million in share repurchases and returned $13.1 million to shareholders via our dividend. Before I move to our outlook, let me provide a brief update on our Cheesecake rewards program. Early demand continues to exceed our internal expectations, and we remain encouraged by the level of member activity and engagement we are seeing. As we said previously, we're taking a very deliberate approach as we develop the program, and therefore do not anticipate seeing a measurable impact on sales for at least the first year or so. We are continuing to test acquisition tactics and activation campaigns to better understand the key elements that are resonating with rewards members and most effectively increasing membership enrollment, engagement, and driving frequency. Now, let me turn to our outlook. While we will not be providing specific comparable sales and earnings guidance, we will provide our updated thoughts on our underlying assumptions for Q1 2024 and full year 2024. For Q1 2024, assuming no material operating or consumer disruptions, we anticipate total revenues to be between $875 million and $895 million. This essentially assumes a continuation of fourth quarter trends as well as the impact from the inclement weather quarter-to-date. Next, at this time, we expect effective commodity inflation of low single digits for Q1, as our broad market basket continues to stabilize. We're modeling net total labor inflation of mid-single digits, factoring in the latest trends in wage rates and minimum wage increases, as well as other components of labor. G&A is estimated to be between $57 million and $58 million. Depreciation is estimated to be between approximately $24 million and $25 million. Based on these assumptions, we would anticipate net income margin to be about 3.5% at the midpoint of the sales range. This includes higher pre-opening expense than the prior year period to support our planned restaurant openings, which we expect to be approximately $6 million. Now for the full year. Based on similar assumptions, and no material operating or consumer disruptions, we would anticipate total revenues for fiscal 2024 to be approximately $3.6 billion. For sensitivity purposes, we're using a range of plus or minus 1%. We currently estimate total inflation across our commodity baskets, labor, and other operating expenses to be in the low to mid-single digit range, and fairly consistent across the quarters. We are estimating G&A to be about flat year-over-year as a percent of sales and depreciation to be about $100 million for the year. Given our unit growth expectations, we're estimating pre-opening expenses to be approximately $28 million, which includes support for some early 2025 openings. As we have said previously, our goal is to effectively offset inflation with menu pricing to support our margin objectives. Assuming we achieve this goal, input costs and consumer trends remain consistent, and there are no other material exogenous factors, we would expect full year net income margin of approximately 4.25% at the revenue level I provided. With regard to development, as David Overton highlighted earlier, we plan to open as many as 22 new restaurants this year across our portfolio of concepts, with approximately three-quarters of the openings occurring in the second half of the year. We would anticipate approximately $180 million to $200 million in CapEx to support this year's and some of next year's unit development, as well as required maintenance on our restaurants. In closing, our business remains healthy, with top-line trends substantially stabilizing, improving profit margins, normalizing input costs, and solid operational execution. We are looking to build on this momentum and believe we are poised to once again generate our historically consistent operational and financial results and to make meaningful additional steps in 2024 towards our longer-term goals in the key areas of value creation, growing restaurant comparable sales, expanding restaurant operating margins, and accelerating accretive unit growth. With that said, we'll take your questions.

Operator, Operator

Thank you. Your first question comes from the line of Brian Harbour from Morgan Stanley.

Brian Harbour, Analyst

Matt, can you just maybe comment on the kind of the updated annual guidance compared to what you laid out last quarter? Is this more just about kind of recent weather trends or anything else changed within your view?

Matt Clark, Executive Vice President and Chief Financial Officer

Hey, Brian. This is Matt. Certainly, I would say nothing has changed. Obviously, there was a lot of challenging weather in the first part of the year, you've seen it in the industry numbers. I can tell you that we're still performing equal or better than the gap to the industry that we hit in the fourth quarter. There's 10 and a half months to go for the year, and we want to put out numbers that we feel very good about, and we feel good about this. And it would represent a meaningful improvement in restaurant level margins going into this year; it represents a continuation of overall positive comparable sales. If you think about just the first quarter only, I think what the math is really in the industry around January, which is a little bit of tougher comps too, and it's probably a 1.5% to 2% impact on the quarter's revenues. The good news is, we are able to see that very clearly. We're able to parse out the weather impacts. We've seen very good stable trends in February. So we feel good about the overall guidance. We feel like it's prudent to be sitting in a range that we feel good about this early in the year.

Brian Harbour, Analyst

Okay, great. Can you also maybe comment on the labor side? You've seen some favorability year-over-year, though more so on the food cost side, but is there opportunity to drive better labor leverage, as you think about 2024 from productivity or anything like that?

Matt Clark, Executive Vice President and Chief Financial Officer

Sure, Brian. This is Matt, again. I think that one of the harbingers of labor productivity is retention. And we continued to see quarter after quarter, last year, improvements in that key metric, both at the hourly and at the manager levels. We saw tremendous results in January and so far this year, which for sure is going to lead itself towards productivity. We run the most complicated restaurants in the business; the more tenure that we have, the more efficient our teams will be. The less overtime there is and the less training there is. So we feel very good. I believe we saw some pretty good productivity gains in the fourth quarter, and we are expecting that to be able to continue into the remainder of 2024 as well.

Operator, Operator

Your next question comes from the line of Mary Hodes from Baird.

Mary Hodes, Analyst

I just want to clarify, one, how you're running maybe quarter-to-date; is the full quarter-to-date period running near that level seen in Q4? Or is that the level that you bounced back to in February after you saw some unfavorable weather in January? Just trying to better understand what you're anticipating for the second half of the quarter here.

Matt Clark, Executive Vice President and Chief Financial Officer

Sure, Mary. This is Matt. I think we're not getting specific quarter-to-date metrics. But the impact in January is, like I said, 1.5% to 2% on the total quarter. We've been able to see that that was isolated to some specific events. So when we take that into consideration, along with our sort of normalized trends, we can get a complete outlook for the quarter. Hopefully that answers the question.

Mary Hodes, Analyst

Yes. That's helpful. Thank you. And then, one more on the Cheesecake Factory business, could you break out the check and traffic components for the backward-looking quarter for Q4? And then I guess I was maybe just wondering if you could walk us through your thoughts on how you're thinking about the components heading into 2024. I think you'd previously talked about around 4% pricing and just wondering if that anything has changed, and maybe what you're focused on in terms of driving traffic for 2024?

Matt Clark, Executive Vice President and Chief Financial Officer

Sure. I think this is an important question and relates a bit to even Brian's question. For us, things only got better last year, quarter-to-quarter. In Q4, the traffic was flat, which represented a 1% improvement over the Q3 metrics and was clearly ahead of the industry. The negative mix was still there, but it got better; it was negative 4.9 versus the 6.1 in the third quarter, which is about 1.2% better. As we anticipated, that negative mix would continue into Q4, Q1, and part of Q2. We're really stabilizing in the back half of the year. That met our expectations and the guidance that we provided. Pricing came down as we exited that one-time extra pricing we did in the prior year, December. On a weighted average, the fourth quarter pricing was 7.3% for Cheesecake, which was down from 9.5% in the third quarter. Our comps were slightly better, but it was really a lot less pricing as the other metrics improved. When we think about the balance of 2024, as I just noted, we do anticipate that the negative mix will continue. But it really stabilized from Q3 to Q4.

Operator, Operator

Your next question comes from the line of Katherine Griffin from Bank of America.

Katherine Griffin, Analyst

I wanted to maybe just unpack the negative mix in the quarter. Just curious kind of where you're seeing that show up. I know, in the past, you've talked about not really seeing much in the way of like active check management or less alcohol attach. Just curious if you can help us understand where you saw the source of negative mix and how that plays into your expectations in terms of the cadence throughout the year.

Matt Clark, Executive Vice President and Chief Financial Officer

Sure, Katherine. This is Matt. What we saw in 2021 and 2022 was significantly outsize purchasing behaviors. I think this has been pretty well documented. The preponderance of the mix negativity is really associated with what we consider to be a return to normal. We are still running slightly above 2019 levels, which is historically relevant. It was the same basic proportion to 2019 in both Q3 and Q4, so it's stable. We saw that shift happen materially in the middle of Q2 last year. We would anticipate continuing to run in this negative 4 to 5 range for the first quarter, maybe 3 to 4 negative in the second quarter. It's hard to say for sure, but we expect it to remain relatively stable in the back half of the year. We've seen very stable consumer behavior over the past six to nine months, just slightly different than it was the year before when we saw some outsize purchasing behaviors.

Katherine Griffin, Analyst

Okay. That's helpful. And then I think on the last call, you've been pretty clear about kind of laying out the expectations for comp. But just on pricing, I think in the past, the expectation was around 1.5% to 2%. Is that still kind of what you're thinking in terms of the environment you're seeing?

Matt Clark, Executive Vice President and Chief Financial Officer

Yes. We will look at that, obviously, multiple times a year and adjust as necessary. I think as a placeholder for everybody using 4% for the year at this point in time is a pretty good estimate. That could change; it could go down if costs get even better. But right now, that's sort of a good placeholder.

Operator, Operator

Your next question comes from the line of Jeffrey Bernstein from Barclays Capital.

Anisha Datt, Analyst

Hi. This is Anisha Datt on for Jeffrey Bernstein. I wanted to ask how you're thinking about recapturing restaurant margins. And as we think about 2024, what are you embedding for the restaurant margin?

Matt Clark, Executive Vice President and Chief Financial Officer

Yes. We made great progress in 2023 on that trajectory. In Q4, Cheesecake Factory specifically, restaurant level margins exceeded 2019. We feel pretty good about accomplishing the goal that we had set out there. There’s still seasonality, so you're going to see differences in Q1, Q2, Q3, and Q4 from each other, but overall, we feel like we have the trajectory right now to continue to expand restaurant level margins in '24 by 50 to 75 basis points. This will be predominantly driven by productivity and efficiency gains, and a little bit of lapping from outsized commodities inflation, particularly in the first half of the year. We feel like that would be great progress, putting us back on the footing that we had pre-pandemic, across both Cheesecake Factory and the total company.

Operator, Operator

Your next question comes from the line of Aisling Grueninger from Piper Sandler.

Aisling Grueninger, Analyst

My question is kind of a follow-up on Brian's. The revenue guidance for the quarter on the last earnings call, I believe you guided slightly higher to $3.7 billion at the high end of the range. I was just wondering your thoughts on guiding it slightly lower. Are you just kind of baking in a little more conservatism with this new guide because of the tough macro environment?

Matt Clark, Executive Vice President and Chief Financial Officer

Sure. This is Matt. I would say the midpoint probably came down about 1% to 1.5%. A piece of that is certainly just the January component. We feel the business is on a great pace; everything is going well. There are things that sometimes we can't control, for example, timing of openings. Obviously, the last couple of years outside of our control have had a significant impact. We thought it was really prudent to maybe take a little bit more conservatism at the outset and just put numbers up that would be achievable even with some disruption.

Aisling Grueninger, Analyst

That's makes perfect sense. My second question is, I'm sure one of your favorites, is on the California FAST Act legislation. Even though it's primarily intended to impact QSR, there will be some spillover into wage inflation across the board in California. I was just wanting to know your updated thoughts on the impact to Cheesecake Factory specifically and what your thoughts around pricing are and just any way to combat any kind of inflation you're seeing.

Matt Clark, Executive Vice President and Chief Financial Officer

Well, I think it's still to be determined. I don't know that I can give you a great new perspective. We're obviously well aware, reading and seeing dynamics play out on a regular basis. The government in California continues to modify the FAST Act and carve out even more different types of restaurants that may not have to comply with that. It's definitely an uncertain situation. As we noted before, given our pay circumstances, we are very competitive in the marketplace already. Many of the California QSR urban locations are already paying $19 and $20. We believe that's partly why they agreed to do it in the first place. Those options already exist for most of the people we're recruiting, and certainly, all of our tipped positions make much more than that. We feel like we have sufficient pricing power in California, if needed. We're a tremendous value for guests here with our portion sizes and great service. We think we can defend our California margins; however, that needs to be lots more to determine. We don't believe that it's going to be the same impact in full service as it is in the QSR realm.

Operator, Operator

Your next question comes from the line of Brian Vaccaro from Raymond James.

Brian Vaccaro, Analyst

Matt, can we just circle back on the fourth quarter Cheesecake comps? And can you help us with the mix component specifically, how much of that negative mix is due to the off-premise mix coming down versus actual changes in order behavior in-store, in terms of the beverage and app incidents? If you adjust for the off-premise or isolate for off-premise, what did dine-in traffic look like in the fourth quarter year-on-year?

Matt Clark, Executive Vice President and Chief Financial Officer

So on the mix, Brian, this is Matt. Most of that is purchase behavior; maybe about 1% on the off-prem mix. But I think it's important to consider it more sequentially than year-over-year. That was the same mix that we saw in the third quarter. We knew there was going to be this because we had seen throughout the 2023 calendar year, people buying just one less drink than they did in '22 and '21. They are still buying as much, if not a little bit more than in 2019, so it is more of a return to normal behaviors in that regard. This was well within our expectations and appropriately baked into all of our expectations going forward. With respect to the on-premise, I don't think it's changed much. Traffic overall was flat, and we feel good about year-over-year. I think that in fact, the off-premise percent versus prior year was about the same, so I don't have the data in front of me, but that would substantiate that the year-over-year on-premise traffic was basically flat.

Brian Vaccaro, Analyst

Okay. All right. Great. That's helpful. And sorry if I missed it earlier; the pricing, can you level set what do you have in the menu right now, and I believe you lapped 3.25% sometime soon. What do you intend to replace it with? Maybe just level set us where effective pricing could be here in the first quarter and how you're thinking about that?

Matt Clark, Executive Vice President and Chief Financial Officer

Yes. We're going to be at about 4.5% for the quarter, with a little bit of the weighting coming in higher. But we would anticipate for the year about 4%. A little bit higher in the first quarter, but around 4% for the year.

Etienne Marcus, Vice President of Finance and Investor Relations

And Brian, this is Etienne. We're dropping off 3.5%, replacing that with a 2.5% price increase here in the middle of the quarter.

Operator, Operator

Your next question comes from Lauren Silberman from Deutsche Bank.

Lauren Silberman, Analyst

I want to ask about the fourth quarter. Can you just give a little bit more color on the cadence of trends throughout the quarter? And if there's any way to quantify the benefit from the holiday shift as we think through underlying trends?

Matt Clark, Executive Vice President and Chief Financial Officer

Sure. Lauren, this is Matt. It was a really strong quarter from start to finish, to be honest. We saw pretty consistent comps month-to-month. Interestingly, the holiday shift wasn't too material; maybe it was 50 basis points, but it wasn't a big driver. December was the strongest overall month, and it had much less pricing because we dropped off that 3%. The underlying business just got better and better. I would say the operators were in full control throughout the quarter, driving sales and managing costs. It was very predictable and overall right on track.

Lauren Silberman, Analyst

Great. Very helpful. And then just a question on restaurant margin, nice improvement this quarter. You spoke to the 50 to 75 basis points of expansion this year. Is that fairly consistent in terms of year-over-year expansion throughout the year? Are there any moving pieces per quarter we should be thinking about?

Matt Clark, Executive Vice President and Chief Financial Officer

Yes. I mean, give or take, 25 basis points because anything can happen, I think it's fairly consistent. We saw last year pretty stable overall, so relatively speaking, we would think that would be true as well.

Operator, Operator

Your next question comes from the line of Jim Sanderson from Northcoast Research.

Jim Sanderson, Analyst

I wanted to go back to the unit growth plan for 2024. Are there any closures baked into that that would reduce the benefit of that new unit growth in 2024?

Matt Clark, Executive Vice President and Chief Financial Officer

We do have two relocations, Jim. This is Matt. I think on a net basis, that will be impacted in terms of the revenue contribution. We believe those will be pretty seamless, essentially very similar trade areas with some lease expirations that we are just moving.

Jim Sanderson, Analyst

All right. And can you walk through the price mix for North Italia for the quarter as well?

David Overton, Chairman and Chief Executive Officer

Yes, pricing is 8%.

Matt Clark, Executive Vice President and Chief Financial Officer

I don't think we should track mix the same way as we do with Cheesecake Factory, but it's slightly negative and traffic was slightly positive.

David Overton, Chairman and Chief Executive Officer

The net of traffic index is just slightly negative.

Jim Sanderson, Analyst

And last question for me. I just wanted to better understand the sequential improvement in store margin in North Italia. I think you called out Cheesecake, but there was a meaningful improvement there as well. Is that primarily the utilities, or…

David Overton, Chairman and Chief Executive Officer

Yes. We rolled out pricing in the middle of the quarter. In the fourth quarter, we were able to capture the full benefit of that. That's the predominant driver of the improvement in margins.

Matt Clark, Executive Vice President and Chief Financial Officer

Jim, essentially, for North, they were one cycle behind Cheesecake Factory. This was kind of our last catch-up there, if you will, from all of the pandemic inflation to get back to a more normalized level.

Operator, Operator

Your next question comes from the line of Jon Tower from Citigroup.

Jon Tower, Analyst

Just a couple, if I may. First curious, so it's encouraging to see unit growth tick higher? I'm just curious in terms of what you're seeing with landlords and developers. I know for the past several years, there's been a lot of delays in terms of getting stores opened because of things outside of your control. Has that improved at all? Such that, and I know your outlook for this year is three-quarters or so of the development in the back half of the year, but has this kind of stickiness gotten less sticky, and do you have greater visibility into those coming into the year than maybe years past?

Matt Clark, Executive Vice President and Chief Financial Officer

Jon, this is Matt. I think there's two things. One, it's maybe incrementally better; it's definitely the long tail of all of this, but incrementally. More importantly, we've taken more control of the situation. We made a strategic move to push some of the locations into the first quarter. We've opened up those restaurants already. This enables us to have better predictability over our pipeline. It was a critical shift for us to reset that and assure ourselves and our investors we can get those restaurants open this year. We feel great about where we're sitting. We have a much bigger pipeline than we're committing to, giving ourselves even more breathing room. I think mostly, it's just that we took more definitive action to realign that, slightly augmented by a better scenario.

Jon Tower, Analyst

That's great. I'm assuming many of these stores are already concrete poured, etc. Are you guys putting the final touches? Of the 22 or so stores that you're targeting this year, how many of them are already moving along?

Matt Clark, Executive Vice President and Chief Financial Officer

Well, we've opened three already, not including the one international. I think we'll have another one this quarter that will open, and the rest of them are moving along. We're right on track.

Jon Tower, Analyst

Okay. And then just on the marketing plans for this year, I know obviously you're spending a decent amount of time getting customer acquisition into the rewards program. But outside of that, given some of the noise that's taking place with consumers right now, certainly in the lower-income cohort, which you don't have great exposure to, how are you thinking about marketing spend for 2024 or the tactics that you're using to communicate with your consumers versus years past?

David Overton, Chairman and Chief Executive Officer

We are primarily focused on the rewards program. However, we have redirected some of our spending towards off-premise offerings and are running promotions with delivery. As a result, we are concentrating a bit more on that aspect than we have in previous years.

Operator, Operator

Your next question comes from the line of Brian Vaccaro from Raymond James.

Brian Vaccaro, Analyst

I just wanted to go back to the labor cost line for a second, if we could. You noted some improvements in labor productivity and wage management. I understand the natural benefits of lower turnover, hiring and training, etc. But could you just elaborate on some of the other dynamics that are benefiting that line, changes you've made, etc.?

Matt Clark, Executive Vice President and Chief Financial Officer

Yes, Brian. This is Matt. Fundamentally, the labor environment has just been much more stable. Lower turnover and lower asking wages for new hires relatively have created an inflationary rate that has reduced over time to even slightly below pre-pandemic. This is another benefit of retention that's driving our success. We’ve also been able to take this opportunity to bring a one-star cook up to a two-star or three-star due to retention. The longer we retain people, the more we can train them on multiple stations, which helps them handle the big volume of the Cheesecake Factory restaurants. Much of this is driven by that initial retention piece and then our ability to leverage that operationally once we're there.

Operator, Operator

And we have no further questions in our queue at this time. And with that, that does conclude today's conference call. Thank you for your participation. And you may now disconnect.