Earnings Call Transcript
Clarus Corp (CLAR)
Earnings Call Transcript - CLAR Q1 2020
Cody Slach, Director of Investor Relations
Thanks, Angela. Please note that during this call, the Company may use words such as appears, anticipates, beliefs, plans, expects, intends, future, and similar expressions which constitute forward-looking statements within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are made based on the company's expectations and beliefs concerning future events impacting the Company and, therefore, involve a number of risks and uncertainties. The Company cautions you that forward-looking statements are not guarantees, and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements used in this call include, but are not limited to, the overall level of consumer demand for the company's products; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital and credit markets; the financial strength of the Company's customers; the Company's ability to implement its business strategy; the ability of the Company to execute and integrate acquisitions; the impact of global climate change trends that may have on the Company and its suppliers and customers; the company's exposure to product liability or product warranty claims and other loss contingencies; disruptions and other impacts to the company's business as a result of the COVID-19 global pandemic and government actions and restrictive measures implemented in response; the stability of the company's manufacturing facilities and suppliers including in light of disease, epidemics and health-related concerns such as the COVID-19 global pandemic; changes in governmental regulation, legislation or public opinion relating to the manufacture and sale of bullets and ammunition by our Sierra segment and the possession and use of firearms and ammunition by our customers; the company's ability to protect patents, trademarks and other intellectual property rights; any breaches of or interruptions in our information systems; fluctuations in the price, availability, and quality of raw materials and contracted products as well as foreign currency fluctuations; the company's ability to utilize its net operating loss carryforwards; changes in tax laws and liabilities, tariffs, legal, regulatory, political, and economic risks; and the company's ability to declare a dividend. More information on potential factors that could affect the company's financial results is included from time to time in the company's public reports filed with the Securities and Exchange Commission including the company's annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. All forward-looking statements included in this call are based upon information available to the company as of the date of this call and speak only as of the date hereof. The company assumes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this call. I'd like to remind everyone this call will be available for replay through May 25 starting at 8:00 P.M. Eastern tonight. A webcast replay will also be available via the link provided in today's press release as well as on the company's website at claruscorp.com. Any redistribution, retransmission or rebroadcast of this call in any way without the express written consent of Clarus is strictly prohibited. Now I would like to turn the call over to the President of Clarus, John Walbrecht. John?
John Walbrecht, President
Thank you, Cody, and good afternoon, everyone. I'd like to open the call by recognizing the amazing efforts of each of our employees as we navigate the COVID-19 pandemic from a position of strength. Our global team has shown exceptional leadership and collaboration as we address this unprecedented event. I'm also extremely proud of how the morale of our employees has been unwavering as each person demonstrates a high degree of engagement in our various business activities. Throughout our history, in both good times and in bad, Clarus has attacked our business with a climbers mentality. In climbing, one is faced with adversity on every ascent, where it can be unpredictable, and holds can be fickle. But with experience, determination, and a good belay partner, one can overcome the walls of adversity. We are approaching the current business environment with the same mentality. Focusing on our core tribe consumer will help both Black Diamond and Sierra continue to strengthen our community and drive momentum for our brands. We believe we are as well-prepared as any company to weather the storm as we continue to push towards our goals. We began 2020 with great momentum after record financial results last year. However, in the final few weeks of the quarter, our Black Diamond brand experienced a dramatic global slowdown, as our retail partners shut their doors and canceled their open orders due to COVID-19. Leading up to that point, our revenue and earnings were trending in line with our expectations for the quarter. These declines were somewhat offset by improving demand in our Sierra business late in the quarter, which highlights our product diversity, but in no way made our results immune to the pandemic. At the onset of the virus, we devised a plan to focus on three things. First and most importantly, our people; second, the preservation of brand equity; and third, maximizing liquidity, which together we believe will make us emerge as an even stronger company. First is our people. Since mid-March, we have enabled all office employees to work remotely, and this has had minimal disruption to our overall operations. For those employees at Sierra and those that work in distribution, who have been deemed essential, we have implemented significant health checks and precautionary measures to protect their well-being. In addition, we have reiterated our commitment to what we call our top growth fund. While in existence for a while, this fund was created to help our employees dealing with hardships. Times like these represent the reason the fund was started, and we are more than happy to support our employees and their needs. Our second focus has been the preservation of brand equity. In light of the world crisis, like the one we are facing now, moving product quickly at the expense of margin is often the strategy of less diversified and less durable brands, but one we will not pursue. For Clarus, brand equity amongst the core consumer is our lifeblood. We are supporting our retail partners through a difficult period, and this includes the integrity of our pricing. Our supply chain and distribution are operating well, enabling continued shipments through our wholesale and distributor partners in those channels and geographies that still remain open. In our direct-to-consumer business, Q1 sales were up 16%. Our overall direct-to-consumer strategy, which encompasses our website and both our strategic physical locations, continue to perform well, and reinforces the initiative into the future. We continue to experience improved activation in our eCommerce channel due to more effective prospecting and retargeting in order to drive higher levels of site traffic. We prioritized full-price selling, with a focus on storytelling, using our athletes to capture the consumer's interest during their increased time at home and online. The consumer is looking for newness and an optimistic brand message and BD delivered. While still strong Q1 topline growth in our direct business wasn't as robust as it could have been, due to the sudden COVID-related demand shocks, but it was also due to the overall promotional industry environment in March. Instead of chasing the bottom of our website, we decided to only run select promotions that were within our minimized advertised price policy, again to protect our brand equity. We expect our well-performing eCommerce business, along with third-party sites of our wholesale partners, many of which are currently operational, to carry more weight in 2020 as a percentage of our total sales, offsetting some of the weaknesses that will be felt at traditional retail. Finally, we are focused on our liquidity, which was strong leading into the crisis, and we’ll speak about this in more detail momentarily. But at the end of the first quarter, we had nearly $13 million in cash and access to approximately $28 million in incremental liquidity with a modest long-term debt balance that we are comfortable servicing. I'll now take a few moments to discuss our perspective on the macroeconomic environment and additional details of how Clarus will leverage its strength to succeed moving forward. At the moment, it is difficult to know when normalized business returns, and I doubt there will be one playbook applicable to all regions. But what we do expect is for the consumer to remain loyal to authentic brands that stay true to the core, even during a crisis like this. Well, this has already shown in our DNA at Clarus. We believe there are other attributes of our business that play well into the dynamic environment we are currently facing. First, given the uncertain retail landscape, we believe being a super fan brand owner represents a distinctive advantage for Clarus. In past crises, our core tribe has shown to be very loyal to our brand. Over the last three-plus years that we have been together as a team, we have focused on our innovate and accelerate playbook, regardless of the market dynamics. This playbook includes further strengthening our brand's market positioning by investing in product innovation, sales and marketing, and pursuing new long-term revenue opportunities. As an example, just last week, we announced that our new Highline straight shell for spring 2020 has been awarded the editors at Outside Magazine gear of the year in their new summer buyer's guide. This alongside other notable innovations includes our new engineered chalk, which has an exclusive technology that allows for super-fast drying, also in liquid. Our playbook also has included bolstering our global distribution network and flexible supply chains that we have built over many decades, increasing manufacturing capabilities at Sierra, and driving efficiencies throughout our operations. We believe this provides the structural elements to benefit from what we believe will be increased staycations, higher levels of interest in health, wellness, and the outdoors. We also think these mega trends play well when the consumer heads back outside after many weeks under home ordinances. Second, we have a diverse portfolio of products across geographies and channels with over 100 years of combined brand equity. Our offering spans 30 single product categories, and there is no single one that accounts for more than 15% of our annual sales. This diversity provides a balance of sales across both the fall and winter and spring and summer sports seasons. And our brands are truly global, with nearly 50% of our sales generated in over 50 countries outside the U.S. In addition, while apparel and footwear are key strategic initiatives, where we believe substantial growth opportunities still exist, it is important to note that we currently represent only 14% of our business. The remaining 86% is in equipment that is non-perishable and viewed as necessities for our activity-based consumers. These products are not driven by seasonal fads, but instead are rooted in best-in-class design, engineering, testing, and functional feature sets that enable the user to have his or her best days in the mountains. We have market-leading positions within most of our equipment categories, supported by highly-engineered product that is backed by an unmatched heritage ingrained in the sports that we serve. Third, we have a strong and growing direct-to-consumer business. Our focus on the consumer through our direct business over the past two years is now providing us a competitive advantage. Consumers are starting to spend even more time online, and our team has done an excellent job authentically connecting with our consumers to build even stronger long-term brand affinity. We will continue to invest in a robust direct-to-consumer sales engine to help grow the brand in key markets and in the digital space where consumer targeting, advertising, and storytelling can quickly bring relevant scale to businesses like ours, with such compelling products. Fourth, due to our discipline across the different businesses, we have been able to create operational efficiencies in both Black Diamond and Sierra brands. For Black Diamond, as part of our mitigation efforts in response to the COVID-19 pandemic, we've reallocated and eliminated over $9 million in SG&A. This has accelerated our shift towards a more digital presence, sharpened our focus on key product categories, improved operational efficiencies, and driven a tighter connection with our distribution and supply partners. For Sierra, during the last two years, we have focused on improving efficiencies and increased capacity. In fact, over this time, capacity has increased by approximately 30%. Lastly, we will continue to leverage the strength of our balance sheet as we evaluate our long-term growth opportunities. As we have previously discussed, our primary focus is to maximize the organic growth and profitability of our brands. We strongly believe this will provide the highest level of returns on invested capital. We also take a strategic and disciplined approach to our capital allocation. We regularly evaluate opportunities to acquire similar super-fan brands to complement our portfolio, where we can deploy our unique innovate and accelerate brand strategy. While we will be sensitive to the market and economic environments, as well as our leverage, we expect to target acquisitions over the long term that provide access to new product groups and consumer channels or can diversify us within the outdoor and consumer markets. Super-fan brands not only have leading product market share and brand strength among diehard consumers, but also provide recurring revenue, sustainable margins, and strong cash flow to be accretive to our earnings. They must be well-run businesses. This will ensure we’re enhancing the value of the company and continue to be careful stewards of the shareholder capital, along with funding our quarterly dividend and repurchasing of our common stock. Ultimately, we believe our diversified brand portfolio, global distribution platform, and fast-growing direct channel is well-positioned to navigate the current challenges and evolving consumer landscape. Above all, we have great confidence in our team's ability to ascend through these unprecedented times. It is in our DNA. It is simply who we are. With that, I'll now turn the call over to Aaron Kuehne, our Chief Financial Officer, who will provide additional commentary on our performance in the first quarter as well as provide more details on our game plan for the rest of the year. Thanks, Aaron.
Aaron Kuehne, CFO
Thank you, John, and good afternoon, everyone. I'd like to start by reiterating John's comments regarding our team. This company is made up of committed and resilient people, and we have seen the very best of them over the last couple of months. On today's call, I will provide more details on our first quarter results and then expand upon our priorities moving forward. The strong momentum established in Q4 of 2019, including mid-teens growth from Black Diamond was interrupted by the onset of COVID-19. For the first quarter of 2020, sales of $53.6 million were on plan for the first two months of the quarter before the impact of the pandemic. By brand, Black Diamond sales were down 13% and Sierra sales were down 12%. The decrease at Black Diamond was solely due to the COVID-related demand freeze in the final weeks of the quarter. Widespread shutdown of retail stores in many key markets, including North America, Europe, and Asia had a significant impact on March sales. Also included in these sales results was the deferral of $1.3 million in revenue, shipped to our UK distributor during Q1. We agreed to take back inventory due to our transition to an in-house model one quarter early. This was planned to take place in Q2 and Q3, but due to the global pandemic, we decided to accelerate all of this into Q1 to ensure there was no lapse in coverage. Somewhat offsetting the declines, as John mentioned, our direct-to-consumer business was up 16% and our apparel business was essentially flat. While sales in Sierra were also down 12%. The demand environment has improved since the beginning of 2020. At the start of the year, the industry was still experiencing softness, with Sierra felt most prominently in its domestic and international OEM businesses. With COVID spreading in international markets earlier in the quarter before arriving in the U.S. and those retail markets not being deemed essential, as they have been here, we do not benefit internationally from some of the stockpile buying trends we experienced in the U.S. We began to see this demand lift domestically in mid-March, particularly in their green box business, and this positive trend has continued into our second quarter. Consolidated gross margin in the first quarter was 34.6%, compared to 36% in the year-ago quarter. The decline was due to inefficiencies in our supply chain and logistics activities due to COVID-19. In addition, foreign exchange headwinds reduced year-over-year gross margin by approximately 55 basis points, while tariffs reduced year-over-year gross margin by 35 basis points. Excluding these two impacts, gross margin was nearly flat, which we feel is a win given the sell de-leverage late in the quarter. Overall, our sales and gross profit in the first quarter were negatively impacted by unfavorable foreign currency changes on a transactional basis by $400,000. The primary costs of our inventories are denominated in U.S. dollars, while 30% of our global sales are denominated in foreign currencies, primarily the Euro, Canadian dollar, Norwegian krone, and Swiss franc. We attempt to manage our foreign currency risk on a continuous basis through natural hedges and foreign exchange contracts. But these hedges will never be a perfect offset to the actual currency movements, especially with recent currency volatility. In our reported sales and gross profit, our hedges offset approximately $300,000 of foreign currency exposure in the first quarter. At Sierra, approximately 45% of our product costs consist of materials such as copper and lead. We seek to actively manage the impact that commodity costs have on our business, specifically our gross margins with our vendor partners. We believe that we have a sound process in place that enables us to mitigate this risk for a period of six to nine months out. Approximately 60% of our 2020 consumption is locked in at predetermined rates, while the remaining 40% is benefiting from today's attractive commodity pricing. Another point on gross margin, specifically surrounding the impact from the trade war, our cost of goods sold were negatively impacted by approximately $300,000 in the first quarter. Our efforts to mitigate the negative tariff impacts continue to be on plan. We continue to decrease the amount of Black Diamond products sourced out of China from 38% to now 27%. Selling, general, and administrative expenses in the first quarter declined to $17.4 million compared to $17.6 million in the year-ago quarter, reflecting our ability to adjust quickly to an unplanned downturn in the business in the final month of the quarter. Soon after the pandemic hit, we implemented a set of measures to bolster our financial strength. Most of these will show in our results going forward, so I'll address our actions shortly. On the collections front, we have evaluated our accounts receivable on an account-by-account basis and do not believe we have much exposure, which is a testament to the durability of our account base and our industry. But our Q1 SG&A includes a conservative increase of $400,000 in our allowance for doubtful accounts to roughly $900,000, which is a modest step up to our historical write-offs of around $200,000 per year. Net income in the first quarter was $36,000 or $0.00 per diluted share, compared to $3.8 million or $0.12 per diluted share in the year-ago quarter. The decrease included $2.4 million of non-cash charges and $300,000 in transaction costs, compared to $3.1 million of non-cash charges and minimal transaction and restructuring costs in the same year-ago quarter. Adjusted net income in the first quarter was $2.7 million or $0.09 per diluted share, compared to $6.9 million or $0.23 per diluted share in the same year-ago quarter. Adjusted EBITDA in the first quarter was $3.6 million compared to $7.3 million in the same year-ago quarter. The decline was primarily due to the aforementioned COVID-driven demand at least for Black Diamond in the final weeks of the quarter. Let me shift to our liquidity. Our balance sheet was strong entering 2020, including a clean inventory position. At March 31, 2020, cash and cash equivalents totaled $12.8 million compared to $1.7 million at the end of 2019. Breaking this down, during the quarter we drove approximately $9 million in cash from our line of credit and generated free cash flow defined as net cash provided by operating activities, less capital expenditures of $2.2 million. We ended the quarter with inventory down roughly $4.3 million from the end of 2019, and have adjusted the flow of goods in line with the expected future demand. We will likely see our inventory go higher in Q2 due to the cliff nature of the COVID-19 pandemic. However, we have strong supply chain partners, where we can dynamically manage our inventory levels appropriately with demand. As such, we anticipate that it will rightsize in Q3 and Q4, and we feel comfortable with where we are heading. On the sheer inventory side, we prepaid for a portion of our copper needs at the beginning of the year. So, it was still a bit elevated at quarter end. But that business is currently experiencing significant output and great efficiencies. So, we are in a strong position there. From a retail footprint perspective, it's important to note that we own our own campus here in Salt Lake, which also houses one of our six retail locations. For our other five stores, we have favorable lease agreements that we are comfortable servicing. At the end of the quarter, we had $32.1 million drawn on a revolving line of credit, with remaining access of $27.9 million. As a result, total debt was $32.1 million compared to $22.7 million at the end of 2019. This equates to net debt to trailing 12 months adjusted EBITDA of roughly 1.36 versus a covenant of 3.0. And we are comfortable servicing our debt requirements at an attractive rate of LIBOR plus 150 basis points to 225 basis points. Based on our current projections, we expect to be well within our leverage and fixed charge coverage ratio requirements, and in full compliance with our current debt covenants for the remainder of the year. Now turning to future mitigation efforts, from a financial perspective, we are focused on strong liquidity, the health of our balance sheet, and generating maximum operating cash flow. We have taken the following steps: As John mentioned, first, we plan to reduce operating expenses by an estimated $9 million for the remainder of 2020, including organizational changes. As John also mentioned, this has also accelerated our shift towards more of a digital presence, sharpened our focus on key product categories, improved operational efficiencies, and driven a tighter connection with our distribution and supply partners. Overall, these cost reductions are expected to recalibrate our SG&A primarily within Black Diamond to levels we experienced heading into 2018. It is also important to highlight Black Diamond's topline results around this timeframe. Sales for Black Diamond in 2017 and 2018 were $160.3 million and $176.7 million, respectively. Second, we postponed approximately $2 million of non-essential capital expenditures of the $5 million scheduled for 2020 until business conditions stabilized. Part of the capital expenditures that we will continue forward with will include the planned investments in our high-growth direct-to-consumer business. Finally, we temporarily replaced the company's quarterly cash dividend with a stock dividend. We expect these disciplined actions will result in over $13 million of cash preservation in 2020. Subsequent to the first quarter end, we borrowed $20 million under the term loan portion of our credit agreement and used the proceeds to partially pay down amounts outstanding on our revolver. We had a drawdown deadline on our term loan of May 3rd, so we took the opportunity to access the capital as it provides the company an incremental $20 million of liquidity for a total of $80 million. In addition, as previously disclosed on March 10, 2020, we entered into a stock purchase agreement to acquire SKB Corporation. Given the recent events surrounding the COVID-19 global pandemic and the economic uncertainties in the United States and globally as a result, each of the parties to the purchase agreement agreed that the purchase agreement had expired on April 30, 2020, and was no longer effective. While we believe Clarus is well-positioned both strategically and financially to navigate the COVID pandemic, the current uncertainty created by the virus means that visibility to our recovery path is limited. There are many factors outside of our control, like when people return to work, and what their buying behaviors will reflect, which makes it difficult to provide specifics on our 2020 outlook. As a result, we are withdrawing our guidance issued on March 9th, and we'll revisit this when conditions stabilize. But I would like to comment on our current business conditions and our priorities for the rest of the year. As I mentioned earlier, the demand environment in our Sierra business improved significantly in the final two weeks of our first quarter, particularly in our domestic green box retail business. We would expect this demand trend to continue for the remainder of the year, both in our domestic green box business and as some of our domestic OEM partners begin to restock as their inventory depletes. As for the rest of 2020, strategic decisions will be prioritized around maximizing the organic growth of profitability of our brands. We strongly believe this will provide the highest levels of return on invested capital. But we will prioritize our strong balance sheet, liquidity, and the preservation of shareholder capital first and foremost. Before turning the call back to the operator for Q&A, I want to reiterate our comments and praise for the performance and commitment of our great team at Clarus. And our thoughts continue to be with those around the world suffering from the virus. Operator, we are now ready for Q&A.
Operator, Operator
Our first question is from Randy Konik with Jefferies. Please go ahead.
Randy Konik, Analyst
Yes. Thanks a lot. And good afternoon, guys.
John Walbrecht, President
Thanks, Randy.
Randy Konik, Analyst
Hey, John. I guess a question for Aaron. Can you just maybe walk again through the dynamic of the inventory in terms of you kind of you said obviously near term the inventory will be a little elevated. Maybe give us some perspective on, give just some thoughts on gross margin impact on that or not. And then how do you think about the long-range management of inventory as you kind of transition more towards the D2C side? Just give us a little bit more flavor, that'd be really helpful to start. Thank you.
Aaron Kuehne, CFO
You bet. So coming into the year, one of our focuses was continuing to focus on the optimization of our inventory levels while also ensuring a higher level of fulfillment, especially for our D2C business. This is something that we commented on even during our Q4 earnings call. As COVID-19 hit, it became apparent that we'd have to start to recalibrate some of the inventory demand planning or buys to accommodate the decline in demand that we were forecasting. So as a result, we started immediately to interact with our supply partners and dynamically worked through how we'd be able to manage through this process. Overall, I feel extremely proud of what we've been able to do so far through the quarter, being able to bring down our inventory levels by $4.3 million. But naturally not all of the inventory purchase orders that we have in place for not only spring '20 but also fall '20 we've been able to recalibrate immediately. As a result, as we head into Q2, I do anticipate that we'll see an increase in inventory, especially in June. But then as we're able to continue to manage through that process, I do believe that those inventory levels will be properly recalibrated or right-sized for the size of the business that we expect to have as we head into Q3 and Q4. Part of that, though, is ensuring that we also are properly positioned for a recovery and not only so that we can satisfy demand for our direct-to-consumer business but also for our retail partners. That highlights the strength that we have within our supply chains and the great partnerships we have with our supply partners. This dynamic ability to manage us through the ups and downs and to ensure that we can continue to maintain a certain level of inventory while also not missing out on the opportunities that may present themselves.
John Walbrecht, President
And Randy, the second part of the question that you asked was about margins. The great thing for BD is that because 86% of our business is equipment, a carabiner in April and a carabiner in October hasn't changed in its valuation than the market since footwear and apparel only represent 14% of our business. And it's really focused on more equipment apparel. The amount of product that we have in inventory in those products is part of the reason why early on we were able to make the strategic decision not to chase pricing in the retail market down to the bottom of the rabbit hole in discounting. So, to your long-term question, our goal is to maintain our margins through this process by not changing our brand equity or the positioning of our products from a price perspective.
Randy Konik, Analyst
Very helpful. Then my last question, I guess back to would be for your John. You brought the word process, so can you give us some perspectives on - and process changes that have come about because of COVID that you envision being more permanent in the way you're kind of managing the business or running the business? And how do you kind of communicate that to the troops? Just give us some perspective on those, any process changes that are kind of going to be taking place that are going to become potentially more permanent in nature? Thanks.
John Walbrecht, President
Yes. The first thing I would say is that during these crises, you get super smart to focus on the things you can control and not worry about the things you can't control so you don't waste time. I would say second to that we're very much about the positive integration with our core consumers this whole time, and that's we communicate early and often both to our employees and to the market, clearly reaching out to many of our accounts, either at the rep, the management, or even the senior team level. Then, as Aaron has stated, being very smart about your partnerships in a bigger way. Most of the time, brands only talk about partnerships in their retail partnerships. For us, our supply chain and our global distribution market is just as important to us. We reached out to our long-term partners where in certain categories we own the lion's share of the market and work with them to ensure that we are making prudent plans in our movement of inventory to ensure that we're not sitting on too much inventory and that we're planning these things out in a prudent way and level setting. I think clearly the way in which we've managed with our accounts from a financial perspective on accounts receivable and how we've been managing that, and our goal to be the easiest to do business with our accounts, and being very engaged and upfront with them on a regular basis, I think our sales team has stayed very engaged with all of our accounts along the way. And that process won't change. I think the way in which our social media has maintained its engagement with our super-fan brands; in fact, we've been seeing a 1% to 2% a week increase in our social media in Instagram and Facebook, which is just unheard of, and the level of engagement. A lot of that has translated into a very strong community statement, a message that we came out with, which was live now, climb later, live now, run later, live now, ski later, whatever, and engaging our athletes in that statement. I would also say that the way in which we've engaged at an even higher level, you know, what Aaron said. Our employees - you always measure character by how people respond when either they don't have to or when they're put under extreme strain. This crisis has proved to be very true of BD and what we call the climbers mentality. The team engaged at a level unseen before and passionate about BD, our core consumers, about the sports we serve, about our retail partners, and our factory partners. They really worked super hard in this process, and it shows in every area of the business financially, as well as in the communication level. Hopefully, that gives you some perspective; I'm sure I've missed a few more in there. But I think the same approach we've always said to you, Randy, is you maximize the whole by maximizing every individual input. That we literally, from a team perspective, looked at every single team, whether it's finance, supply chain, logistics, B2C, manufacturing, innovation, R&D, sales, marketing; you name it and said guys, new times, new pause, what is the best way we can react as a brand and continue to build brand equity while driving a profitable business? And that's how we approached it. I think that's worked really well for our team.
Randy Konik, Analyst
Really helpful. Thank you. Thanks, guys.
Operator, Operator
And your next question is from the line of Mark Smith with Lake Street Capital. Please go ahead.
Mark Smith, Analyst
I guess, first one for me, you talked a lot about apparel and footwear and kind of what percentages of sales. Can you talk about the inventory levels within those categories and kind of your comfort level with that?
John Walbrecht, President
Yes, we can. Obviously, you can read it in the current reports from retailers and/or brands. There is an enormous amount of apparel in the marketplace and will be for the next, I would guess at least 12 to 18 to 24 months. I think we've seen that in the athletic shoe business in the drop-off. Currently, we're still seeing a positive on the outdoor footwear side of the business. But I would also say that because our product is equipment focused, Mark, and we've managed our inventories in line with our business and been very good about that, I would say some criticize the last ball because it actually meant that we sold out early in times when maybe we could have had more, and we put more risk into it that our equipment approach to apparel will sustain us in this process. We've actually seen, in a time when some of our retailers have been in a bloodbath or pricing wars with brands, we've continued to see good growth with our online retailers with apparel during this process. Now that's in a microcosm of those who are online retailers as opposed to those without closed doors. But, as you all know, a deploy jacket that you enjoy is the same deploy jacket whether it's spring or fall.
Mark Smith, Analyst
Yes, absolutely. And then looking at retailers, can you just give us a big-picture view of what you kind of saw late in the quarter and then maybe where we're at today? On the percent of retailers closed, talk a little bit about the stores that you have? And if you're starting to see some movement on some of these retail locations opening?
John Walbrecht, President
Yes. So if you look at our account base, it really breaks down into four segments. So you have our national accounts, which may be guys like an REI or an MNC. Of course, right when this hit, they did the right thing and closed their doors. You have some of our accounts which I would call key accounts, which may be playing in other areas, who were able to stay open during this time period though in maybe less traffic and maintain their business. Then you have retailers that I would call key accounts or specialty online retailers, guys like Backcountry.com, as an example, who were able to maintain and continue to drive their business during this as best as possible. Then you had specialty retailers, and obviously a lot of specialty retailers, due to their state logistics or ordinances, closed their doors. That started as referred to early to mid-March and then got really heavy by the end of March as everything got to quarantine. Some of those, as we said, online retailers and some of the big multi-hunt and fish and outdoors were able to stay open. Coming back, just some specialty accounts in certain states have been able to start opening, and more will start to open over the next two to four weeks. Some of the national accounts have started with either curbside or doors and locations. I think today, Dick's will say they have about maybe approaching 200 retail stores open through May. Ultimately, they are working towards more as the months go on. REI is probably targeting sometime in early June, with some curbside pickup in May. Each retailer, depending on their saturation of accounts by certain states will change that. Obviously, Montana has a little different effect maybe than New York City. But I think people are seeing demand. For example, we've opened up our stores here in the Rocky Mountains in Utah and Colorado and our store in Anchorage, and we're getting a very positive warm response from those consumers. We are clearly social distancing in those stores, being very surgical in our approach to cleanliness and all the details associated with it. Where the environment has opened up, we're engaging with the consumer and there's clearly some pent-up consumer demand to get back out in the outdoors and use outdoors as the new social distancing.
Mark Smith, Analyst
Okay. And then last one for me. Maybe talk about the importance of indoor climbing gyms, it's been a great growing segment? How important is that to your sales? And any insight that you may have on how far out before we start to see some openings potentially there?
John Walbrecht, President
Yes. So climbing gyms, we've talked about this in many of our meetings. Climbing gyms have always been one of the great anomalies of the business. Without question, climbing gyms boomed over the last three to five years and introduced a new consumer to the model of climbing, what we all jokingly called vertical yoga, which became extremely popular. Climbing gyms closed down almost immediately in mid-March going into the beginning of April. Some of the gyms have started now opening up or plan to here in May. I think it'll be a little bit of a slower process as they figure out how to engage with the consumer they had before while maintaining social distancing at best cases. I will tell you that climbing gyms help drive the awareness for climbing but as we've often said, climbing gyms don't represent a lot of retail. It's the in and out experience on the wall or in the bouldering. Obviously, chalk is interesting, and our new engineer chalk using an alcohol base for some sort of antibacterial while climbing has started to kick off, and we'll see some movement from that. Fortunately, because outdoor activities are on, we're going to see growth in outdoor climbing here rapidly heading into the summer months. It may not be until social distancing measures fall or a little more separation from this starts to take off in the fall of climbing gyms. That's my prediction.
Mark Smith, Analyst
Okay, great. Thank you.
Operator, Operator
And your next question is from Jim Duffy with Stifel. Please go ahead.
Jim Duffy, Analyst
Thanks. Good afternoon, guys.
John Walbrecht, President
Hey, Jim.
Jim Duffy, Analyst
A couple of questions for you. John, just to start, can you talk about the products that are selling well in the D2C business that being your view to consumer appetite? Currently, is it those categories that are more applicable to staycation type demand?
John Walbrecht, President
Yes. I think one of the things where we've seen starting with an April, we started with our April fools around, all the initiative of outdoor climb, though we want to live now climb later. Interestingly enough, I would say helmets, cams, carabiners, quick draws, ropes, and harnesses have all seen demand as people go to the outside world for sport climbing where the gym is missing. Clearly, more-and-more people have done trail and so we're seeing it in backpacks, trekking poles, and headlamps. However, we've been able to maintain in the apparel piece. It's not as high a percentage as it was, but we've opened up our retail. To our surprise, retail has done well, but in a lot more equipment. I think that's been our story, and this is that the super fan has come to us. There is no alternative for a cam other than BD carabiners, harnesses, helmets—things where we own a lot of the market share. People are really focusing on that. It's interesting; I think the market would have reacted a lot differently if this happened, and we've been quarantined in October, November, December than now and people coming out of it in December versus now coming out of it in May with the summer activities. Today, it's been highly equipment-driven. Footwear, to our surprise—even though I know athletic footwear has taken a hit, outdoor footwear is holding its own—but that's again because people are getting out where we live specifically, getting out to the mountains is their way of social distancing while being active.
Jim Duffy, Analyst
Makes a lot of sense. And can you talk for a moment how you plan merchandise receipt for the balance of the year? And concentrate the buys more to core item categories where you think there's even more shelf life?
Aaron Kuehne, CFO
Yes, that's exactly how we've been planning, is really focusing on those core items where the items that you would expect BD to have in stock to ensure that we have sufficient availability, but also curtailing some of the fringe-type items just to protect the downside, but also just to continue to optimize the inventory position in our cash conversion cycle.
John Walbrecht, President
This is a real blessing that during this time that we have an inventory that when everything's been slow to put on pause, that 85 plus percent of our inventory is non-perishable. It doesn't change. The harness in black or navy blue or bright blue doesn't have a change of value regardless of the color of the process. As you are probably aware, once you start building up spring '20 products that didn't go to retail or get sold out plus fall '20 products, plus spring '21, you find you've got three times the inventory going into a market that has maybe one-third or half of the demand at the moment.
Jim Duffy, Analyst
Got it. And then shifting gears to corporate development for a moment. Moving beyond the SKP opportunity seems wise, given the circumstances that gives you some dry powder for opportunities that may come along in disruption from the crisis. How do you guys think about being in the market for new opportunities? When might we be able to see that? Would you like to see better visibility?
John Walbrecht, President
Your guess is as good as ours. I don't think Aaron mentioned it in his words. We've always been very clear about the focus on super fan brands because again, super fan brands, we believe this will have the highest value because it's going to play out twofold. They have the most loyal consumer that is going to be loyal to that brand regardless of the crisis, regardless of recession or other things. I may not go out to eat, but I'm definitely going to keep climbing even if it means I'm going to build some sort of climbing apparatus in my basement. The other side of that is that we literally believe super fan brands maintain their most protected business during these crisis times. We're going to keep our eyes engaged on this. We still love the SKP business. We just, for all the right reasons, said this wasn't the appropriate moment in time, though it may be the right brand. We'll continue to look at all the others that open into this. We hope there are not, but we expect there will be opportunities.
Jim Duffy, Analyst
Very good. I'll leave it at that, guys. Thank you.
Operator, Operator
At this time, this concludes our question and answer session. I would now like to turn the call back to Mr. Walbrecht for closing remarks.
John Walbrecht, President
Thank you very much. We'd like to thank everyone for listening to today's call. We look forward to speaking with you when we report our second quarter of 2020 results in August. Thanks again for joining today.
Operator, Operator
Thank you. Ladies and gentlemen, this concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.