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8-K

Crocs, Inc. (CROX)

8-K 2024-02-16 For: 2024-02-15
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Added on April 07, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (date of earliest event reported): February 15, 2024

CROCS, INC.

(Exact name of registrant as specified in its charter)

Delaware 0-51754 20-2164234
(State or other jurisdiction (Commission File Number) (I.R.S. Employer
of incorporation) Identification No.)
500 Eldorado Blvd., Building 5
Broomfield, Colorado 80021
(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (303) 848-7000

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class: Trading symbol: Name of each exchange on which registered:
Common Stock, par value $0.001 per share CROX The Nasdaq Global Select Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR 230.45) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR 240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01. Regulation FD Disclosure.

On February 15, 2024, Crocs, Inc. (“we” or “our”) is filing this Current Report on Form 8-K to reflect changes to the presentation of a note to the consolidated financial statements as set forth in (i) our Quarterly Report on Form 10-Q for the period ended March 31, 2023, as filed with the Securities and Exchange Commission (the “SEC”) on April 27, 2023 (the “Q1 2023 10-Q”), (ii) our Quarterly Report on Form 10-Q for the period ended June 30, 2023, as filed with the SEC on July 27, 2023 (the “Q2 2023 10-Q”), and (iii) our Quarterly Report on Form 10-Q for the period ended September 30, 2023, as filed with the SEC on November 2, 2023 (the “Q3 2023 10-Q”), to reclassify certain amounts to conform to our most recent period presentation shown within our Annual Report on Form 10-K for the year ended December 31, 2023 (the “2023 10-K”). To reflect the change in presentation, we have attached Exhibit 99.1 to this Current Report on Form 8-K to update the previously reported amounts in the Revenues footnotes as disclosed in our Q1 2023 10-Q, Q2 2023 10-Q, and Q3 2023 10-Q.

Except for the changes described above, this Current Report on Form 8-K does not modify or update disclosures as presented in our 2023 10-K or our Q1 2023 10-Q, Q2 2023 10-Q, or Q3 2023 10-Q and does not reflect any changes, events, or activities occurring after the applicable filing date. We have not otherwise updated for activities or events occurring after the applicable dates these items were originally presented. The information in this Current Report on Form 8-K should be read in conjunction with the other information included in our 2023 10-K, Q1 2023 10-Q, Q2 2023 10-Q, and Q3 2023 10-Q.

The information in this Item 7.01 and Exhibit 99.1 furnished hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit<br><br>No. Description
99.1 Unaudited revised Revenues footnotes in the Quarterly Reports on Form 10-Q for the quarters ended March 31, 2023, June 30, 2023, and September 30, 2023.
101.INS XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCH XBRL Taxonomy Extension Schema Document.
101.CAL XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB XBRL Taxonomy Extension Label Linkbase Document.
101.PRE XBRL Taxonomy Extension Presentation Linkbase Document.
104 Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

CROCS, INC.
Date: February 15, 2024 By: /s/ Anne Mehlman
Anne Mehlman
Executive Vice President and Chief Financial Officer

3

crox-20240215_d2

Exhibit 99.1

Three Months Ended March 31,
2023 2022
(in thousands)
Crocs Brand:
North America:
Wholesale $ 172,055 $ 163,455
Direct-to-consumer 179,254 156,002
Total North America (1) 351,309 319,457
International:
Wholesale 238,508 180,803
Direct-to-consumer 58,961 44,965
Total International 297,469 225,768
Total Crocs Brand $ 648,778 $ 545,225
Crocs Brand:
Total Wholesale $ 410,563 $ 344,258
Total Direct-to-consumer 238,215 200,967
Total Crocs Brand 648,778 545,225
HEYDUDE Brand:
Total Wholesale 167,863 86,919
Total Direct-to-consumer 67,525 28,004
Total HEYDUDE Brand (2) 235,388 114,923
Total consolidated revenues $ 884,166 $ 660,148

(1) North America includes the United States and Canada.

(2) The vast majority of HEYDUDE Brand revenues are derived from North America.

Three Months Ended June 30, Six Months Ended June 30,
2023 2022 2023 2022
(in thousands)
Crocs Brand:
North America:
Wholesale $ 181,085 $ 171,957 $ 353,140 $ 335,412
Direct-to-consumer 293,473 250,993 472,727 406,995
Total North America (1) 474,558 422,950 825,867 742,407
International:
Wholesale 226,257 220,554 464,765 401,356
Direct-to-consumer 132,135 88,712 191,096 133,678
Total International 358,392 309,266 655,861 535,034
Total Crocs Brand $ 832,950 $ 732,216 $ 1,481,728 $ 1,277,441
Crocs Brand:
Total Wholesale $ 407,342 $ 392,511 $ 817,905 $ 736,768
Total Direct-to-consumer 425,608 339,705 663,823 540,673
Total Crocs Brand 832,950 732,216 1,481,728 1,277,441
HEYDUDE Brand:
Total Wholesale 148,825 162,499 316,688 249,418
Total Direct-to-consumer 90,592 69,866 158,117 97,870
Total HEYDUDE Brand (2) 239,417 232,365 474,805 347,288
Total consolidated revenues $ 1,072,367 $ 964,581 $ 1,956,533 $ 1,624,729

(1) North America includes the United States and Canada.

(2) The vast majority of HEYDUDE Brand revenues are derived from North America.

Three Months Ended September 30, Nine Months Ended September 30,
2023 2022 2023 2022
(in thousands)
Crocs Brand:
North America:
Wholesale $ 164,920 $ 166,626 $ 518,059 $ 502,038
Direct-to-consumer 315,824 278,702 788,550 685,697
Total North America (1) 480,744 445,328 1,306,609 1,187,735
International:
Wholesale 204,257 186,678 669,022 588,035
Direct-to-consumer 113,768 83,701 304,866 217,378
Total International 318,025 270,379 973,888 805,413
Total Crocs Brand $ 798,769 $ 715,707 $ 2,280,497 $ 1,993,148
Crocs Brand:
Total Wholesale $ 369,177 $ 353,304 $ 1,187,081 $ 1,090,073
Total Direct-to-consumer 429,592 362,403 1,093,416 903,075
Total Crocs Brand 798,769 715,707 2,280,497 1,993,148
HEYDUDE Brand:
Total Wholesale 146,501 181,768 463,189 431,186
Total Direct-to-consumer 100,447 87,619 258,564 185,489
Total HEYDUDE Brand (2) 246,948 269,387 721,753 616,675
Total consolidated revenues $ 1,045,717 $ 985,094 $ 3,002,250 $ 2,609,823

(1) North America includes the United States and Canada.

(2) The vast majority of HEYDUDE Brand revenues are derived from North America.