8-K

DoubleVerify Holdings, Inc. (DV)

8-K 2021-11-09 For: 2021-11-09
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Added on April 04, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 9, 2021

DoubleVerify Holdings, Inc.

(Exact name of registrant as specified in its charter)

Delaware 001-40349 82-2714562
(State or other jurisdiction of incorporation) (Commission File Number) (IRS Employer Identification No.)

233 Spring Street New York , New York 10013
(Address of principal executive offices) (Zip Code)

( 212 ) 631-2111

(Registrant’s telephone number, including area code)

N/A

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of Class Trading Symbol Name of Each Exchange on Which Registered
Common stock, par value $0.001 per share DV New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☑

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02.Results of Operations and Financial Condition.

On November 9, 2021, DoubleVerify Holdings, Inc. (the “Company”) issued a press release announcing its financial results for the three and nine months ended September 30, 2021. A copy of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

The information in this Item 2.02 and in Exhibit 99.1 attached to this Form 8-K shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing made by the Company under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference in such filing.

Item 8.01.Other Events.

On November 9, 2021, the Company issued a press release announcing that the Company has entered into an agreement to acquire Outrigger Media, Inc., d/b/a OpenSlate (“OpenSlate”) for $150 million, consisting of $125 million in cash and $25 million in the Company’s common stock. OpenSlate is a leading independent pre-campaign contextual targeting platform for social video and CTV. OpenSlate’s technology provides insight into the nature and quality of ad-supported content on large, video-driven social platforms, such as Facebook, TikTok and YouTube. A copy of the press release is attached hereto as Exhibit 99.2 and is incorporated herein by reference.

Item 9.01.Financial Statements and Exhibits.

(d)     Exhibits

Exhibit Number Description
99.1 Press Release dated November 9, 2021.
99.2 Press Release dated November 9, 2021.
104 Cover Page Interactive Data File (formatted in Inline XBRL and contained in Exhibit 101)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

DOUBLEVERIFY HOLDINGS, INC.
By: /s/ Nicola Allais
Name: Nicola Allais
Title: Chief Financial Officer
Date: November 9, 2021

Graphic Exhibit 99.1

DoubleVerify Announces Third Quarter 2021 Financial Results

Increased Revenue by 36% Year-over Year to $83.1 Million, driven by Growth in Programmatic, CTV, Social and International Revenue

Achieved Net Income of $7.9 Million and Adjusted EBITDA of $26.4 Million resulting in a 32% Adjusted EBITDA margin

Agreed to acquire OpenSlate, the Leading Independent Pre-Campaign Contextual Targeting Platform for social video and CTV, and completed the acquisition of Meetrics GmbH, a European Ad Verification Company

NEW YORK – November 9, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced financial results for the third quarter ended September 30, 2021.

“We are pleased to have delivered another quarter of strong revenue and EBITDA growth and excited to highlight two strategic acquisitions that significantly expand our product leadership in CTV and Social and grow our global footprint,” said Mark Zagorski, CEO of DoubleVerify. “Our third quarter performance demonstrates continued organic growth and reflects the ongoing value that our products create for advertisers across all digital media platforms. Our pending acquisition of OpenSlate extends our core value proposition by combining its proven pre-campaign contextual targeting solutions with DV’s granular post-campaign measurement, offering end-to-end brand safety, suitability and contextual solutions across social video and CTV environments. The recently completed acquisition of Meetrics expands our business opportunities in EMEA. We expect both of these strategic investments to fuel our long-term growth trajectory and drive better business outcomes for DV customers by expanding our ability to drive media quality and performance everywhere.”

Third Quarter 2021 Financial Highlights:

(All comparisons are to the third quarter of 2020)

Total revenue of $83.1 million, an increase of 36%.
Advertiser Programmatic revenue of $41.9 million, an increase of 49%.
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Advertiser Direct revenue of $34.1 million, an increase of 23%.
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o Media Transactions Measured (“MTM”) for Social increased by 83% and for CTV increased by 41%.
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o APAC revenue increased by 96%.
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o EMEA revenue increased by 44%.
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Supply-Side revenue of $7.1 million, an increase of 32%.
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Net income of $7.9 million, an increase of 37%.
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Adjusted EBITDA of $26.4 million, an increase of 82%, representing a 32% EBITDA margin.
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Third Quarter and Recent Business Highlights:

Grew premium-priced Authentic Brand Suitability (ABS) revenues by approximately 64% year-over-year in the third quarter driven by increased adoption on Google’s DV360 and The Trade Desk. Subsequent to quarter-end, ABS was launched on Tremor International, a leader in video and CTV advertising.

Drove global market share growth through new product upsells and logo wins including Facebook, Sony Japan, Disney Studios, TJX (TJ Maxx, Marshalls), American Family Insurance, Dropbox, Afterpay ANZ, Peloton Global, Burberry, Patek Philippe, John Lewis and HRA Pharma.

Partnered with TikTok to measure ad viewability, fraud and in-geo impressions. Via the solutions DoubleVerify expects to gain upon completing the OpenSlate acquisition, the company will be the only provider of unified brand suitability targeting, viewability and verification coverage across TikTok.

Expanded partnership with Innovid, an independent CTV advertising and measurement platform, to support the automation of DoubleVerify’s DV Video OmniTag, maximizing operational efficiency for advertisers.

Uncovered and neutralized Smokescreen, a fraud scheme that hijacked CTV devices to generate fraudulent ad impressions, protecting DV customers from wasting millions of dollars of investment each month.

Launched new version of DV Pinnacle™, the company’s unified analytics and reporting platform, offering global brands transparency into programmatic supply chain quality.

Strategic Initiatives:

Acquired Meetrics GmbH, a leading European ad verification company, on August 31, 2021 for an aggregate net cash purchase price of $24.3 million.

Recently launched Custom Contextual targeting for DV Publisher Suite enabling premium digital publishers to effectively monetize inventory in the post-cookie era.

Announced today an agreement to acquire OpenSlate, the leading independent pre-activation and content classification platform for social video and CTV in a cash and stock transaction valued at $150 million.

“In the third quarter, we continued to deliver strong momentum with year-over-year revenue growth of 36% and adjusted EBITDA margin of 32%, driven by continued international expansion,

and product successes in fast-growth sectors such as Programmatic, Social and CTV,” said Nicola Allais, CFO of DoubleVerify. “In addition to delivering high growth and high profitability, we took advantage of our debt-free balance sheet and significant cash position to acquire Meetrics and support the pending acquisition of OpenSlate. We expect these strategic investments to fortify our long-term growth profile and allow us to capture a greater share of a large and growing addressable market. While our fourth quarter outlook reflects prudence due to supply chain issues that some of our customers currently face, we are reiterating our full-year 2021 guidance ranges and expect to deliver 34% full year revenue growth and a 32% EBITDA margin at the midpoints.”

Fourth Quarter and Full-Year 2021 Guidance:

DoubleVerify anticipates Revenue and Adjusted EBITDA to be in the following ranges:

Fourth quarter 2021:

Revenue of $98 to $103 million, a year-over-year increase of approximately 28% at the midpoint.

Adjusted EBITDA in the range of $34 to $36 million, a year-over-year improvement of approximately 27% at the midpoint.

Full year 2021:

Revenue of $325 to $330 million, a year-over-year increase of 34% at the midpoint, which is unchanged from the midpoint of the previous guidance range provided on July 29, 2021.

Adjusted EBITDA in the range of $103 to $105 million, a year-over-year increase of 42% at the midpoint, unchanged from the previous guidance range provided on July 29, 2021.

With respect to the Company’s expectations under "Fourth Quarter and Full Year 2021 Guidance" above, the Company has not reconciled the non-GAAP measure Adjusted EBITDA to the GAAP measure net income in this press release because the Company does not provide guidance for stock-based compensation expense, depreciation and amortization expense, acquisition-related costs, interest income, and income taxes on a consistent basis as the Company is unable to quantify these amounts without unreasonable efforts, which would be required to include a reconciliation of Adjusted EBITDA to GAAP net income. In addition, the Company believes such a reconciliation would imply a degree of precision that could be confusing or misleading to investors.

Conference Call and Webcast Information

DoubleVerify will host a conference call and live webcast to discuss its third quarter 2021 financial results at 4:30 p.m. Eastern Time today, Nov 9, 2021. To access the conference call, dial (888) 645-4404 for the U.S. or Canada, or (862) 298-0702 for international callers. The webcast will be available live on the Investors section of the Company’s website at https://ir.doubleverify.com/. In addition, an archived webcast will be available approximately two hours after the conclusion of the live event.

Key Business Terms

Advertiser Direct revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers and social media platforms.

Advertiser Programmatic revenue is generated from the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side platforms.

Supply-Side revenue is generated from platforms and publisher partners who use DoubleVerify’s data analytics to evaluate, verify and measure their advertising inventory.

Gross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.

Media Transactions Measured (MTM) is the volume of media transactions that DoubleVerify’s software platform measures.

Measured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured.

DoubleVerify Holdings, Inc. CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

As of **** As of
(in thousands, except per share data) September 30, 2021 December 31, 2020
Assets:
Current assets
Cash and cash equivalents $ 319,825 $ 33,354
Trade receivables, net of allowances for doubtful accounts of $5,246 and $7,049 as of September 30, 2021 and December 31, 2020 respectively 95,509 94,677
Prepaid expenses and other current assets 9,326 13,904
Total current assets 424,660 141,935
Property, plant and equipment, net 16,693 18,107
Goodwill 244,672 227,349
Intangible assets, net 117,705 121,710
Deferred tax assets 82 82
Other non-current assets 2,185 2,151
Total assets $ 805,997 $ 511,334
Liabilities and Stockholders' Equity:
Current liabilities
Trade payables $ 4,105 $ 3,495
Accrued expense 25,127 25,419
Income tax liabilities 540 1,277
Current portion of capital lease obligations 2,140 1,515
Contingent considerations current 1,717 1,198
Other current liabilities 3,986 1,116
Total current liabilities 37,615 34,020
Long-term debt 22,000
Capital lease obligations 3,106 3,447
Deferred tax liabilities 29,732 31,418
Other non-current liabilities 2,788 3,292
Contingent considerations non-current 462
Total liabilities $ 73,241 $ 94,639
Commitments and contingencies (Note 13)
Stockholders’ equity
Common stock, $0.001 par value, 1,000,000 shares authorized, 158,524 shares issued and 158,474 outstanding as of September 30, 2021; 700,000 shares authorized, 140,222 shares issued and 125,074 shares outstanding as of December 31, 2020 159 140
Preferred stock, $0.01 par value, 100,000 shares authorized, zero shares issued and outstanding as of September 30, 2021; 61,006 shares authorized, issued, and outstanding as of December 31, 2020. Liquidation preference: $350,000 as of December 31, 2020 610
Additional paid-in capital 677,588 620,679
Treasury stock, at cost, 50 shares and 15,146 shares as of September 30, 2021 and December 31, 2020, respectively (1,802) (260,686)
Retained earnings 55,941 54,941
Accumulated other comprehensive income, net of income taxes 870 1,011
Total stockholders’ equity 732,756 416,695
Total liabilities and stockholders' equity $ 805,997 $ 511,334

DoubleVerify Holdings, Inc. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (UNAUDITED)

Three Months Ended September 30, Nine Months Ended September 30,
(in thousands, except per share data) 2021 **** 2020 **** 2021 **** 2020
Revenue $ 83,098 $ 61,037 $ 227,208 $ 165,276
Cost of revenue (exclusive of depreciation and amortization shown separately below) 13,435 8,998 35,929 23,963
Product development 16,359 13,087 45,658 34,324
Sales, marketing and customer support 19,539 16,728 54,653 41,880
General and administrative 14,465 10,369 58,317 29,327
Depreciation and amortization 7,492 6,087 21,989 18,167
Income from operations 11,808 5,768 10,662 17,615
Interest expense 249 858 936 2,958
Other expense, net 365 481 365 359
Income before income taxes 11,194 4,429 9,361 14,298
Income tax expense (benefit) 3,270 (1,376) 8,361 1,975
Net income $ 7,924 $ 5,805 $ 1,000 $ 12,323
Earnings per share:
Basic $ 0.05 $ 0.04 $ 0.01 $ 0.09
Diluted $ 0.05 $ 0.04 $ 0.01 $ 0.08
Weighted-average common stock outstanding:
Basic 158,045 139,841 144,305 139,779
Diluted 167,045 146,554 153,547 146,843
Comprehensive income:
Net income $ 7,924 $ 5,805 $ 1,000 $ 12,323
Other comprehensive income:
Foreign currency cumulative translation adjustment 303 410 (141) 488
Total comprehensive income $ 8,227 $ 6,215 $ 859 $ 12,811

DoubleVerify Holdings, Inc. CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (UNAUDITED)

Accumulated ****
Other
Comprehensive
Additional Income (Loss) Total
Common Stock Preferred Stock Treasury Stock Paid-in Retained Net of Stockholders’
(in thousands) **** Shares **** Amount **** Shares **** Amount **** Shares **** Amount **** Capital **** Earnings **** Income Taxes **** Equity
Balance as of January 1, 2021 140,222 $ 140 61,006 $ 610 15,146 $ (260,686) $ 620,679 $ 54,941 $ 1,011 $ 416,695
Foreign currency translation adjustment (799) (799)
Stock-based compensation expense 2,538 2,538
Common stock issued upon exercise of stock options 180 538 538
Net income 5,644 5,644
Balance as of March 31, 2021 140,402 $ 140 61,006 $ 610 15,146 $ (260,686) $ 623,755 $ 60,585 $ 212 $ 424,616
Foreign currency translation adjustment 355 355
Stock-based compensation expense 4,714 4,714
Common stock issued upon exercise of stock options 871 2 2,907 2,909
Common stock issued upon vesting of restricted stock units 217
Conversion of Series A preferred stock to common stock in connection with initial public offering 5,190 5 (61,006) (610) (15,146) 260,686 (260,081)
Issuance of common stock in connection with initial public offering 9,977 10 269,380 269,390
Issuance of common stock in connection with the private placement concurrent with the initial public offering 1,111 1 29,999 30,000
Net loss (12,568) (12,568)
Balance as of June 30, 2021 157,768 $ 158 $ $ $ 670,674 $ 48,017 $ 567 $ 719,416
Foreign currency translation adjustment 303 303
Shares repurchased for settlement of employee tax withholdings 50 (1,802) (1,802)
Stock-based compensation expense 4,848 4,848
Common stock issued upon exercise of stock options 651 1 2,066 2,067
Common stock issued upon vesting of restricted stock units 105
Net income 7,924 7,924
Balance as of September 30, 2021 158,524 $ 159 $ 50 $ (1,802) $ 677,588 $ 55,941 $ 870 $ 732,756
Balance as of January 1, 2020 139,721 $ 140 $ $ $ 283,457 $ 34,488 $ (67) $ 318,018
Foreign currency translation adjustment (153) (153)
Stock-based compensation expense 802 802
Common stock issued upon exercise of stock options 32 70 70
Net income 2,440 2,440
Balance as of March 31, 2020 139,753 $ 140 $ $ $ 284,329 $ 36,928 $ (220) $ 321,177
Foreign currency translation adjustment 231 231
Stock-based compensation 1,140 1,140
Common stock issued upon exercise of stock options 58 51 51
Net income 4,078 4,078
Balance as of June 30, 2020 139,811 $ 140 $ $ $ 285,520 $ 41,006 $ 11 $ 326,677
Foreign currency translation adjustment 410 410
Stock-based compensation 1,619 1,619
Common stock issued under employee purchase plan 61 423 423
Common stock issued upon exercise of stock options 44 263 263
Common stock issued upon vesting of restricted stock units 19
Net income 5,805 5,805
Balance as of September 30, 2020 139,935 $ 140 $ $ $ 287,825 $ 46,811 $ 421 $ 335,197

DoubleVerify Holdings, Inc. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

Nine Months Ended
September 30,
(in thousands) **** 2021 **** 2020
Operating activities:
Net income $ 1,000 $ 12,323
Adjustments to reconcile net income to net cash provided by operating activities
Bad debt (recovery) expense (1,186) 3,041
Depreciation and amortization expense 21,989 18,167
Amortization of debt issuance costs 221 211
Accretion of acquisition liabilities 36
Deferred taxes (4,572) (3,912)
Stock-based compensation expense 12,100 3,561
Interest expense (income) 130 (36)
Change in fair value of contingent consideration 57 (949)
Offering costs 21,797 1,852
Other 661 742
Changes in operating assets and liabilities net of effect of business combinations
Trade receivables 690 (11,633)
Prepaid expenses and other current assets 4,590 (3,457)
Other non-current assets (162) (9)
Trade payables 425 1,881
Accrued expenses (684) 2,081
Other current liabilities 2,747 (7,143)
Other non-current liabilities (1,369) 1,082
Net cash provided by operating activities 58,434 17,838
Investing activities:
Purchase of property, plant and equipment (5,499) (6,545)
Acquisition of business, net of cash acquired (24,323)
Net cash (used in) investing activities (29,822) (6,545)
Financing activities:
Payments of long-term debt (22,000) (563)
Deferred payment related to Leiki acquisition (2,033)
Deferred payment related to Zentrick acquisition (50) (50)
Payment of contingent consideration related to Zentrick acquisition (601)
Proceeds from common stock issued upon exercise of stock options 5,514 383
Proceeds from common stock issued under employee purchase plan 425
Proceeds from issuance of common stock upon initial public offering 269,390
Proceeds from issuance of common stock in connection with concurrent private placement 30,000
Payments related to offering costs (21,797) (1,230)
Capital lease payments (1,222) (1,242)
Shares repurchased for settlement of employee tax withholdings (1,802)
Net cash provided by (used in) financing activities 258,033 (4,911)
Effect of exchange rate changes on cash and cash equivalents and restricted cash (173) (38)
Net increase in cash, cash equivalents, and restricted cash 286,472 6,344
Cash, cash equivalents, and restricted cash - Beginning of period 33,395 11,342
Cash, cash equivalents, and restricted cash - End of period $ 319,867 $ 17,686
Cash and cash equivalents 319,825 17,289
Restricted cash (included in prepaid expenses and other current assets on the Condensed Consolidated Balance Sheets) 42 397
Total cash and cash equivalents and restricted cash $ 319,867 $ 17,686
Supplemental cash flow information:
Cash paid for taxes 5,586 14,901
Cash paid for interest 580 2,692
Non-cash investing and financing activities:
Conversion of Series A preferred stock to common stock in connection with the initial public offering 610
Treasury stock reissued upon the conversion of Series A preferred stock to common stock 260,686
Acquisition of equipment under capital lease 1,518 973
Capital assets financed by accounts payable 41 1,313
Offering costs included in accounts payable and accrued expense 772

Comparison of the Three and Nine Months Ended September 30, 2021 and September 30, 2020

Revenue

Three Months Ended September 30, Change Change Nine Months Ended September 30, Change Change
2021 **** 2020 **** **** % **** 2021 **** 2020 **** **** %
(In Thousands) (In Thousands)
Revenue by customer type:
Advertiser - direct $ 34,057 $ 27,582 23 % $ 93,260 $ 73,476 27 %
Advertiser - programmatic 41,902 28,044 49 113,694 76,023 50
Supply-side customer 7,139 5,411 32 20,254 15,777 28
Total revenue $ 83,098 $ 61,037 36 % $ 227,208 $ 165,276 37 %

All values are in US Dollars.

Adjusted EBITDA

In addition to our results determined in accordance with GAAP, we believe that certain non-GAAP financial measures, including Adjusted EBITDA and Adjusted EBITDA Margin, are useful in evaluating our business. A metric similar to Adjusted EBITDA is used in certain calculations under our New Revolving Credit Facility. We calculate Adjusted EBITDA Margin as Adjusted EBITDA divided by total revenue. The following table presents a reconciliation of Adjusted EBITDA, a non-GAAP financial measure, to the most directly comparable financial measure prepared in accordance with GAAP.

Three Months Ended September 30, Nine Months Ended September 30,
2021 **** 2020 **** 2021 **** 2020
(In Thousands) (In Thousands)
Net income $ 7,924 $ 5,805 $ 1,000 $ 12,323
Net income margin 10% 10% 0% 7%
Depreciation and amortization 7,492 6,087 21,989 18,167
Stock-based compensation 4,848 1,619 12,100 3,561
Interest expense 249 858 936 2,958
Income tax expense (benefit) 3,270 (1,376) 8,361 1,975
M&A costs (recoveries) (a) 1,079 (25) 1,128 198
Offering costs and IPO readiness costs (b) 318 768 22,465 2,995
Other costs (c) 878 307 987 3,031
Other expense (d) 365 481 365 359
Adjusted EBITDA $ 26,423 $ 14,524 $ 69,331 $ 45,567
Adjusted EBITDA margin 32% 24% 31% 28%


(a) M&A costs (recoveries) for the three and nine months ended September 30, 2021 consist of transaction costs related to the acquisition of Meetrics and other deferred compensation costs related to acquisitions. M&A costs for the three and nine months ended September 30, 2020 consist of deferred compensation costs related to acquisitions.
(b) Offering costs and IPO readiness costs for the three and nine months ended September 30, 2021 and 2020 consist of third-party costs incurred in preparation and completion for our IPO and other transaction related expenses.
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(c) Other costs for the three and nine months ended September 30, 2021 consist of reimbursements paid to Providence for costs incurred prior to the IPO date and non-recurring recognition of a cease-use liability related to unoccupied leased office space. For the three and nine months ended September 30, 2020, other costs include reimbursements paid to Providence as well as
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costs related to the departure of our former Chief Executive Officer, and third-party costs incurred in response to investigating and remediating certain IT/cybersecurity matters that occurred in March 2020.
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(d) Other expense for the three and nine months ended September 30, 2021 and 2020 consists of changes in fair value associated with contingent considerations and the impact of foreign currency transaction gains and losses associated with monetary assets and liabilities.
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We use Adjusted EBITDA and Adjusted EBITDA Margin as measures of operational efficiency to understand and evaluate our core business operations. We believe that these non-GAAP financial measures are useful to investors for period to period comparisons of our core business and for understanding and evaluating trends in our operating results on a consistent basis by excluding items that we do not believe are indicative of our core operating performance.

These non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Some of the limitations of these measures are:

they do not reflect changes in, or cash requirements for, our working capital needs;
Adjusted EBITDA does not reflect our capital expenditures or future requirements for capital expenditures or contractual commitments;
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they do not reflect income tax expense or the cash requirements to pay income taxes;
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they do not reflect our interest expense or the cash requirements necessary to service interest or principal payments on our debt; and
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although depreciation and amortization are non-cash charges related mainly to intangible assets, certain assets being depreciated and amortized will have to be replaced in the future, and Adjusted EBITDA does not reflect any cash requirements for such replacements.
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In addition, other companies in our industry may calculate these non-GAAP financial measures differently than we do, limiting their usefulness as a comparative measure. You should compensate for these limitations by relying primarily on our GAAP results and using the non-GAAP financial measures only supplementally.

Total stock-based compensation expense recorded in the Condensed Consolidated Statements of Operations and Comprehensive Income as follows:

Three Months Ended Nine Months Ended
September 30, September 30,
(in thousands) 2021 **** 2020 2021 **** 2020
Product development $ 1,239 $ 212 $ 1,953 $ 465
Sales, marketing and customer support 1,423 305 3,743 869
General and administrative 2,186 1,102 6,404 2,227
Total stock-based compensation $ 4,848 $ 1,619 $ 12,100 $ 3,561

Forward-Looking Statements

This press release includes “forward-looking statements,” including with respect to the initial public offering. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be beyond our control. We caution you that the forward-looking information

presented in this press release is not a guarantee of future events, and that actual events may differ materially from those made in or suggested by the forward-looking information contained in this press release. In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “plan,” “seek,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe” or “continue” or the negative thereof or variations thereon or similar terminology. Any forward-looking information presented herein is made only as of the date of this press release, and we do not undertake any obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unanticipated events, or otherwise.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

Media Contact

Chris Harihar

Crenshaw Communications

646-535-9475

chris@crenshawcomm.com

Investor Relations

Tejal Engman

DoubleVerify

IR@doubleverify.com

Exhibit 99.2

Graphic

DoubleVerify Extends Leadership in Social Video & CTV with Agreement To Acquire OpenSlate

Combination will create industry-leading solution for social video and CTV advertisers, marrying OpenSlate’s pre-activation brand suitability and contextual solutions with DV’s established post-bid media quality measurement solutions.

NEW YORK – November 9, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 million and is expected to close this quarter (the “Acquisition”).

“DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments,” said Mark Zagorski, DoubleVerify CEO. “Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms and geographies. The combination with OpenSlate fully supports this approach. OpenSlate’s pre-campaign solutions perfectly complement DV’s post-campaign measurement capabilities across CTV and social environments. Integrating the two provides advertisers with unparalleled end-to-end brand safety, suitability and contextual optimization. No other company will be able to deliver a fully-owned, integrated solution across the leading social and CTV walled gardens.”

OpenSlate’s solutions provide insight into the nature and quality of ad-supported content on large, video-driven social platforms, such as Facebook, TikTok and YouTube. Founded in 2012, OpenSlate evaluates video for brand safety, suitability and context, and offers customers proven “pre-activation” controls to ensure advertisers can effectively target the most appropriate and impactful content. OpenSlate operates across 37 international markets and supports leading agency holding companies and 200+ large global brands, including Coca-Cola, Facebook, Kimberly-Clark, Pfizer and Unilever.

Cookie deprecation, concerns about brand suitability and the ongoing decline of traditional measurement solutions in a highly digital ad world have created a challenge for advertisers seeking to better target and measure the impact of their ad spend. The combination of DoubleVerify and OpenSlate provides the most comprehensive toolset available to tackle these challenges – paving the way for continued expansion of social video and CTV advertising, which are expected to grow to $56B and $16B respectively by 2023.

The Acquisition will further expand DV’s value to advertisers in social video and CTV, reinforcing coverage while deepening already unmatched product leadership and innovation. OpenSlate’s pre-activation targeting controls combined with DV’s granular post-flight measurement will create the industry’s most comprehensive, end-to-end brand safety, suitability and contextual platform for social video and CTV. By leveraging this unified targeting and quality measurement suite, advertisers can more seamlessly optimize campaigns, maximize consumer engagement and drive ROI.

“The OpenSlate team is thrilled to join forces with DoubleVerify – an industry-leading, rapidly expanding, global organization with best-in-class media quality and performance capabilities,” said Mike Henry, OpenSlate CEO. “Integrating with DV will be a natural evolution for our technology and will accelerate our ability to provide advertisers with comprehensive brand safety, suitability, and contextual solutions across social video and CTV.”

DV has over a decade of experience building digital transparency and trust in the advertising ecosystem, protecting brand reputation and driving performance. Central to its trust is DV’s independence, offering unbiased measurement across leading social, mobile, video, and programmatic platforms to meet the evolving needs of advertisers. In acquiring OpenSlate, DV brings together two objective, third-party measurement platforms – both of which are ad-server agnostic, with neither being party to the media transaction or the ad monetization process.

“We believe that maintaining our independence across the digital advertising ecosystem gives our customers and partners assurance that we are objective, unbiased and independent – with no potential conflicts of interest,” said Zagorski. “As a result, we have built a foundation of trust, transparency and interoperability that is unmatched in the market. The addition of OpenSlate strengthens that reputation and commitment.”

DV powers media quality and performance everywhere. DV solutions let advertisers protect brand equity, maximize digital investments and drive real business outcomes. DV capabilities span the entire media transaction, from pre-bid targeting through post-bid measurement and optimization, across devices, formats and platforms. Neither DoubleVerify or OpenSlate rely on persistent tracking technologies, such as third-party cookies or mobile device IDs like Apple’s IDFA.

For additional information, please refer to the OpenSlate Acquisition investor presentation in the Recent News & Events section of the Company’s investor relations site.

Terms and Financial Impact

Under the terms of the agreement, DV will acquire OpenSlate in a transaction valued at $150 million, consisting of approximately $125 million in cash consideration and $25 million in DV common stock. DV will discuss the acquisition’s anticipated contribution to its financial outlook when it reports third quarter 2021 results today, November 9.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

About OpenSlate

OpenSlate is a global, content-focused measurement and analytics company. The company’s technology and independent ratings system provides insight into the nature and quality of content on the world’s largest digital platforms. OpenSlate provides marketers with holistic, comprehensive solutions for brand safety, suitability and subject matter. Learn more at www.openslate.com.