Earnings Call Transcript - EA Q3 2025

Operator, Operator

Good afternoon. My name is JL, and I will be your conference operator today. At this time, I would like to welcome everyone to the Electronic Arts Third Quarter Fiscal Year 2025 Earnings Conference Call. I would now like to turn the conference over to Mr. Andrew Uerkwitz, Vice President of Investor Relations. Please go ahead.

Andrew Uerkwitz, Vice President of Investor Relations

Thank you. Welcome to EA's third quarter fiscal 2025 earnings call. With me today are Andrew Wilson, our CEO; and Stuart Canfield, our CFO. Please note that our SEC filings and our earnings release are available at ir.ea.com. In addition, we have posted detailed earnings slides to accompany our prepared remarks. Lastly, after the call, we will post our prepared remarks, an audio replay of this call and a transcript. With regards to our calendar, our fourth quarter fiscal 2025 earnings call is scheduled for May 6, 2025. As a reminder, we posted scheduled upcoming earnings calls for the fiscal year on our IR website. This presentation and our comments include forward-looking statements regarding future events and the future financial performance of the company. Actual events and results may differ materially from our expectations. We refer you to our most recent Form 10-Q for a discussion of risks that could cause actual results to differ materially from those discussed today. Electronic Arts makes these statements as of today, February 4, 2025, and disclaims any duty to update them. During this call, the financial metrics, with the exception of free cash flow and non-GAAP operating margin will be presented on a GAAP basis. All comparisons made in the course of this call are against the same period in the prior year, unless otherwise stated. Now, I'll turn the call over to Andrew Wilson.

Andrew Wilson, CEO

Thanks, Andrew. Good afternoon. I want to start by thanking our teams. In Q3, they shared their creativity, dedication, and innovation with the world through high-quality games and experiences. Our relentless focus on execution and delivery ensures we continue to bring incredible sports experiences and blockbuster entertainment to hundreds of millions of players and fans around the world. However, Q3 was not the financial performance we wanted or expected. We know as a leader in global entertainment, great titles, even when built and delivered with polished execution can sometimes miss our financial expectations. So let me provide more context on the quarter and share actions taken to build momentum as we enter the new fiscal year. Our blockbuster storytelling strategy is built on three strategic objectives: first, create an authentic story experience for the core audience; second, build innovative groundbreaking features; and third, emphasize high-quality launches across both PC and console. In order to break out beyond the core audience, games need to directly connect to the evolving demand of players who increasingly seek shared world features and deeper engagement alongside high-quality narratives in this beloved category. Dragon Age had a high-quality launch and was well reviewed by critics and those who played. However, it did not resonate with a broad enough audience in this highly competitive market. Now, let me dive deeper into the context around EA Sports FC's temporary underperformance and the immediate actions taken. FC started Q3 in a strong position. It had a high-quality and stable launch, it won Sports Game of the Year and preorders engagement and player monetization were each up year-over-year, leading the net bookings in October that were up double digits year-over-year. However, this momentum did not sustain through the quarter. Two contributing factors to performance downside were soft top-of-funnel acquisition and lapsed engagement later in the quarter. While early acquisition started out strong, post-launch acquisition cohorts waited longer in the cycle to acquire a new title as many stayed in prior iterations. Combined plays in our full HD experiences were flat year-over-year. This mix shift and slower new player acquisition accounted for about half of the title's underperformance versus expectations. Softer than expected engagement made up most of the rest. We're constantly tuning the game to drive a competitive and engaging experience. This year, after a number of key changes to gameplay, we started to hear more feedback than usual around specific issues with balance from one of our most competitive cohorts. This resulted in lower-than-expected engagement into the end of the quarter. We took the time to listen and validate what we were hearing and implemented some significant changes to both the gameplay experience and corresponding progression and rewards, a large update that went live for players on January 16, just before the launch of our Team of the Year event. These actions were a success, as we've seen a strong response to the title update and our event as well as positive gameplay sentiment indicators from our community. Following the gameplay update and our popular Team of the Year event, we reactivated over two million Ultimate Team players with all acquisition cohorts experiencing positive trends. Player retention rates surpassed our expectations and saw record title weekly active users over the event's weekend. Together, these metrics are leading net bookings to be up year-over-year for the two-week event. Our live service drives billions of hours of fan engagement annually, and we're constantly updating and fine-tuning both gameplay and our programs to meet ongoing feedback and evolving expectations from our community. Individually, these FC play dynamics would not have materially impacted our quarter. In fact, these are part of the normal course of managing and growing our live service business. However, the convergence of these dynamics became a material source of downside requiring our immediate and comprehensive response. We consider this to be a temporary moment not structural. Our global football franchise net bookings have grown over 70% over the last five fiscal years, making it one of the biggest sports entertainment properties in the world. To put this year in perspective, FY '25 is still expected to be the second biggest year for the franchise. Given this context around our Q3 results, we remain confident that our strategy, focusing on entertaining massive online communities, selling blockbuster stories and harnessing the power of community remains on track. Now, let me provide more color on the rest of our portfolio. The power of EA Sports comes from our team's unique ability to create deep, rich and highly valuable IP, where our players fully immerse themselves in the action, phantom and culture of their favorite sport. No one else can fan experience the depth, authenticity and quality that our sports titles deliver. With an incredible year, we're just beginning to unlock the immense opportunity within our growing American football ecosystem. The number of players is up double digits year-over-year as our expanded offerings strengthen and build on the passion of our community. Our teams continue to deliver compelling content across the ecosystem seamlessly introducing players to new experiences. This quarter, we saw players in Ultimate Team grow by double digits as we deepen player engagement and connection. We continue to build momentum into FY '26 as we come off what we believe will be a record year for EA Sports. The real-life college season has culminated in its first 12 team national championship, and we have announced that College Football 2026 will launch this summer. EA Sports, the NFL and the NFLPA continue to partner to grow the sport and reach new fans around the world through our unrivaled Madden NFL franchise. Together with our partners, we are fully focused on our strategy to continue to forge our two American football titles into a massive online community where players can connect, celebrate their fandom and harness powerful tools to create content. We are also building all new innovative models of social play with more access points to further engage and entertain core new and casual players. While we continue to invest and focus on our core FC business, we are also building towards a bold vision for the future, delivering for hundreds of millions of global fans through a connected ecosystem of experiences, including new modalities of play. For example, we are developing an entirely new world within the FC platform built around groundbreaking gameplay and cutting-edge tools for social connection and content creation. We are leaning into next-level ways to engage fans in the world's biggest sport across the FC platform through play, create, watch and connect. In service of our players and fans, we are also pushing beyond the boundaries of our sports franchises. Yesterday, we shared that we reached an agreement to acquire TRACAB technologies. Data is at the center of every meaningful advancement in sports today and this group has developed best-in-class optical sports tracking, real-time volumetric data capture technology and analysis capabilities that can extend EA Sports' lead, accelerating how we deliver more authentic, deeply immersive gameplay that mirrors the fluidity and excitement of real-world athletes and competition. Longer term, TRACAB's capabilities also help us accelerate against our bold vision for the EA Sports app to be the world's leading interactive sports platform following a successful initial regional trial in Q3. We believe the culmination of TRACAB's real-time data technology and our proprietary game engine will enable completely new opportunities for fans to create and share real-world sports content in their own way, reimagining highlights, generating casual and complex game simulations and watching broadcast alternatives on demand. We're working to make the EA Sports app the new frontier for interactive sports fans and beyond games, and we look forward to sharing more about our plans in the months ahead. This is one of several bold new steps in our ecosystem plans to engage players and fans across more geographies and beyond our games. Together with our core experience, this gives us confidence in the future of EA Sports. As we look beyond sports, we've never had a stronger pipeline of entertainment experiences. We continue to execute across the portfolio, and the next two years will prove to be an incredibly exciting time for EA and our players. Yesterday's announcement of Battlefield Labs is a key development in our ongoing expansion of massive online communities. Battlefield Labs is launching at a crucial moment in our development journey at a scale that allows us to test and refine the game with a community in a way that's unprecedented for Battlefield. This is about embracing a modern, more dynamic approach to development, one that acknowledges how the market has shifted, how player expectations have evolved and how we show up for our players in ways to deliver a truly next-level experience. This latest news from our teams is a crucial step towards Battlefield's release in FY '26. These are exciting times for The Sims as well, with the cultural icon celebrating its 25th birthday this year. New updates and features are driving engagement across a massive community of players. A great proof point of our ongoing strategy at work is the launch of the first two creative kits ever designed by our top influencers and content creators. These kits marked the first time that a full collection of in-game assets have been crafted by creators and officially published by The Sims development team. This is a great step on a path to building a global creator platform in The Sims. Following the console play test this month, SCAPE remains on track for launch this year across PC, console and mobile, introducing a fresh community-driven model for gaming with native cross-platform and cross-progression. Additionally, as we continue to make progress across our strategy to use AI to transform how we deliver entertainment to the world, we recently made the strategic decision to unify our central technology functions under a single Chief Technology Officer, Matt Thomlinson. This alignment reinforces our commitment to embedding technology at the core of our business strategies and operations, enabling us to drive innovation, expand our creative canvas, build bigger and bolder experiences and deepen our connections as a community-driven entertainment company. Matt has been instrumental in shaping the technology strategies and infrastructure that empower our teams to create and collaborate. I greatly look forward to working with him as our CTO. We believe the fundamental long-term outlook of our business is strong as we further sharpen our focus on entertaining and connecting more people for more time across the world. EA's creative talent, production strength, broad IP and technology leadership powered the execution of our vision to deliver more excitement, creation and connection for our global network of players and fans. Looking to FY '26 and beyond, we are taking bold steps across our sports and entertainment portfolio to shape the future of interactive entertainment. And now, I'll turn the call over to Stuart for a deeper look into the quarter and our business.

Stuart Canfield, CFO

Thank you, Andrew, and hello, everyone. To echo Andrew's remarks, Q3 was not the quarter we expected. But despite the impact to our near-term results, our long-term outlook remains unchanged. Our teams remain focused on feedback, continually adapting our games and services to reflect evolving player preferences in addition to refining our portfolio to deliver sustainable growth. Today, we're announcing our plans for a $1 billion accelerated stock repurchase in addition to our current $375 million per quarter program, bringing total stock repurchases to $2.5 billion in the first year of our $5 billion authorization. This action reinforces our strategy and commitment to returning capital to stockholders. It also demonstrates our confidence in our long-term growth outlook supported by our strong balance sheet and cash flow generation. We remain committed to advancing our strategic initiatives while effectively balancing business investment and returning capital to stockholders. Now turning to the quarter. In Q3, net bookings were $2.2 billion, down 6% year-over-year. Dragon Age: The Veilguard underperformed citing the competitive dynamics of the single-player RPG market and EA Sports FC 25 started strong, but softened through the holiday period. We saw minimal impact from FX within the quarter. Within total net bookings, full game was $633 million, down 3% year-over-year, and live services and other were $1.58 billion, down 8% year-over-year. On a trailing 12-month basis, live services are 74% of our business. Let me start with Dragon Age: The Veilguard. Historically, blockbuster storytelling has been the primary way our industry bought beloved IP to the players. The game's financial performance highlights the evolving industry landscape and reinforces the importance of our actions to reallocate resources towards our most significant and highest potential opportunities. Now, I'd like to provide further insights into the quarterly dynamics in Global Football that Andrew shared earlier. Following two consecutive fiscal years of double-digit net bookings growth, our global football franchise saw a mid-single-digit decline year-over-year in Q3. The softer-than-expected results in HD were only partially offset by continued growth in FC Mobile. The HD underperformance was a result of two key factors. Firstly, software acquisition led to lower-than-expected full game sales of FC 25. Despite having 40 million players across our catalog of HD titles, our December promotional events to drive conversion fell short of expectations and historical rates as players remain engaged with prior versions of the game. Secondly, as Andrew mentioned, we saw faster than usual engagement churn in a competitive cohort as the quarter progressed. Despite having positive key metrics early in the quarter, this player group's engagement was down high single digits, mirroring our net bookings decline. While we regularly manage these factors within live service, their combination had a compounding effect. Faster than usual engagement churn, coupled with lower acquisition credit pressure on lower funnel performance. Our live service model's strength is our ability to experiment, tweak, respond and deliver changes for our players. Our January 16 gameplay update launched ahead of our marquee Team of the Year event is a prime example of this adaptability. Since the game update release, we have seen a significant turnaround in momentum with competitive cohorts trending towards prior year levels, with net bookings up year-over-year during the event. We remain confident in the sustainable long-term growth of Global Football as we continue to refine the experience, expand opportunities and build toward an even brighter future for the franchise. Within Global Football for Q3, FC Mobile saw a double-digit increase in new players, engagement and monetization year-over-year. FC Online was up slightly as strong promotional content drove monetization. The expansion of our American football community has continued to see strength with weekly active users and total unique spenders up double digits year-over-year in the quarter. In Apex Legends, net bookings were down year-over-year in the quarter but performed in line with our expectations. The Sims franchise delivered year-over-year net bookings growth in Q3 as we continue to broaden the franchise by delivering focused updates and new player experiences that deeply engage and captivate our community. During the quarter, we launched two new credit kits in The Sims 4, and the launch of the MySim: Cozy Bundle outperformed our expectations. With MySim: Cozy Bundle, we saw over 50% of those who purchased the game were new to EA as we expanded our offerings on the Switch platform. Now, moving to our GAAP quarterly results. We delivered Q3 net revenue of $1.88 billion, down 3% year-over-year. Gross margins increased 300 basis points, largely a result of lower licensing costs. Operating expenses came in below our expectations of $1.05 billion, flat to the prior year. Earnings per share were $1.11, up 4% year-over-year. We delivered operating cash flow of $1.18 billion for the quarter, down 7% year-over-year. On a trailing 12-month basis, operating cash flow reached $2.11 billion and free cash flow reached $1.89 billion as our business continues to be a strong generator of cash. Please see our earnings slides for further cash flow information. In the third quarter, we returned $425 million to stockholders through stock repurchases and dividends. Now turning to guidance. Two weeks ago, we updated our FY '25 guidance. I want to outline the assumptions underpinning our outlook. First, our American football business remains on track to surpass $1 billion in net bookings for FY '25. Second, we will base our expectations to include lower contributions from Dragon Age: The Veilguard. Third, let me walk through our assumptions for Global Football. As mentioned, our Global Football net bookings in Q3 saw a mid-single-digit decline year-over-year. As we exited Q3, our HD experience saw double-digit declines year-over-year in net bookings during December and the early weeks of January. However, following the January 16 gameplay update and the launch of Team of the Year, we saw strong momentum resulting in a return to year-over-year growth during the event. Despite this positive trend, our FY '25 guidance at the midpoint adopts a prudent approach, anticipating a low double-digit decline in global football franchise net bookings for Q4. With that said, we remain optimistic about the potential for continued momentum given Team of the Year's performance, the start of our Future Stars event and other upcoming events updates this quarter. Our approach is measured as our teams learned from Q3 and continue to bring updates to the game, monitor player feedback and deliver experiences that sustain engagements. And fourth, Beyond global football, our core live services assumptions remained largely unchanged. These changes to our underlying assumptions have shaped our revised guidance range, which we shared on January 22. As a reminder, we expect FY '25 net bookings to be $7 billion to $7.15 billion, down 6% to down 4% year-over-year. Turning to our FY '25 GAAP outlook, we are lowering net revenue guidance to $7.25 billion to $7.4 billion. We expect the cost of revenue to be $1.48 billion to $1.49 billion. We now expect operating expenses to be approximately $4.38 billion to $4.39 billion, up 1% year-over-year. As a result, we expect GAAP operating margin to be 19.2% to 20.5%. We expect non-GAAP operating margin to be 30.5% to 31.6%. The impact from change in deferred net revenue is expected to be approximately negative 250 to negative 240 basis points. This results in a revised earnings share of $3.90 to $4.25. We're also adjusting our operating cash flow guidance to $1.8 billion to $1.9 billion. Capital expenditures are still expected to be $225 million, resulting in free cash flow guidance of $1.575 billion to $1.675 billion. As a reminder, we had a one-time cash tax benefit of $150 million in the prior year. If rates remain unchanged from today, we expect minimal impact to net bookings from FX. For more information on the impact of FX movements, please refer to our earnings slides. Turning to Q4, we expect net bookings of $1.444 billion to $1.594 billion, down 13% to down 4% year-over-year, largely driven by declines in Global Football and Apex Legends, partially offset by the release of split fiction. We expect net revenue of $1.682 billion to $1.832 billion, cost of revenue to be $305 million to $315 million, operating expenses of approximately $1.112 billion to $1.122 billion, resulting in earnings per share of $0.65 to $1. Now, before I hand over to Andrew, I want to take a moment to discuss our long-term financial framework, which we shared last year. Our multiyear outlook is designed to provide the flexibility needed to effectively manage two critical drivers of success, game development timelines and market dynamics. With a strong run-up of new experiences, including EA Sports College Football 26, Battlefield and SCAPE, we are positioned to return to growth in FY '26. Beyond FY '26, we will continue to expand our current franchises while also bringing blockbuster storytelling to market. Additionally, we will make measured progress beyond our games as we continue to scale EA Sports app advertising and sponsorship opportunities. Altogether, we believe these initiatives will drive both top-line growth and margin expansion through FY '27 and into the future as we outlined at our September Investor Day. We'll look forward to providing further updates on FY '26 in May and remain focused on disciplined execution, prioritizing capital allocation and strategic investments that drive value for our players, employees, and stockholders. Now, I'll hand back to Andrew.

Andrew Wilson, CEO

Thank you, Stuart. Exceptional effort and post execution don't always generate the results we aim for. The actions we have taken demonstrate the focus and determination of our teams and the deep resiliency of our business. The very definition of entertainment is rapidly changing. Now more than ever, our success as a company will come from anticipating and exceeding player expectations to deliver innovative experiences that engage, entertain, and connect people everywhere across an ever-evolving landscape. Thank you. And now Stuart and I will answer your questions.

Andrew Uerkwitz, Vice President of Investor Relations

As Andrew said, we are ready for your questions. We will take one question and one follow-up from each analyst. With that, we're ready for the first question.

Operator, Operator

Thank you. Your first question comes from Andrew Marok of Raymond James. Your line is open.

Andrew Marok, Analyst

Hi. Thanks for taking my question. Maybe one on the aspect of FC around the slower-than-anticipated acquisition. Do you have any sense of drivers behind the slower uptake of the current year title? Is it anything maybe to do with market structure, like a console generation transition effect or maybe something like people hearing negative feedback in the community and deciding to hold off on purchase for a little bit?

Andrew Wilson, CEO

Great question. Thank you. First off, let me reiterate, this was not the quarter that we wanted or expected, and underperformance in our business, particularly on a tentpole franchise like FC, we take very, very seriously. As I think about answering the question, the thing I want to reiterate that's really important is this will still be an incredibly big FC. It will, in all likelihood, be the second largest FC in the history of the franchise coming off two years of record growth. I actually think that's a big part of why we may have seen the EA, at least in the acquisition level in the business. As we look across the industry, it's not unnatural for these massive online communities or live service-driven businesses to see ebbs from time to time. Typically, they are of a significantly greater magnitude than what we experienced with FC, but be that as it may, when you have a franchise as big as FC is, even a small deviation from our expectations can have a pretty dramatic impact on our quarter as we saw in Q3. As we look at the top of the funnel, again, we had over 40 million people playing across iterations and I think we had an exceptional game in 2023 with two World Cups, the December World Cup in the year, which brought in a lot of new players. We then had the launch of our owned brand, EA Sports FC that we invested meaningfully behind at a marketing level to bring in new players. And at some level, I think that many of those players were very satisfied with the games they were playing. One of the things that we recognize is that we have to do a better job of bringing those new players across. Our latest version of FC is far and away the best version that we've ever built. It won Game of the Year and is widely regarded across almost all cohorts to be an exceptional game. We just have to do better at bringing our players who are in the ecosystem across to the new version. Certainly, with the work that the team has done since then, we've seen meaningful progress on that metric. The second part of it that we talked about inside of the prepared remarks is the highly competitive cohort that lapsed later into the quarter. And again, as we think about managing these massive online communities and these live service-driven businesses, we're always tweaking and tuning based on player feedback. Again, we have an incredible player community across the globe that invests meaningful amounts of time in these experiences. This year, we started to hear kind of as the quarter progressed that the tuning of the gameplay, particularly for this highly competitive cohort felt more defensively focused than past iterations, and they were asking for a more open, aggressive, attacking version of football. Our teams do what our teams do best, which is listen closely to the core community, validate what they were hearing, and then began to tweak, tune, and test gameplay in advance of what was perhaps the most major gameplay update we've ever done in the history of the franchise, ahead of our January 16 event. The good news for us, and certainly the good news for our player community is that game update was very well received by that core cohort. And again, combined with the activities that we were undertaking to bring players in from past iterations, we saw incredible momentum going into the Team of the Year event. Just some core stats as we came out of that weekend, we had record net bookings for the Team of the Year event, we had record weekly active users over the event's weekend. Prior to the update, our competitive cohort engagement was down high single digits; post-update, clearly trending back to prior year levels. We had positive trends across all cohorts, and not just that highly competitive cohort, but we started to see all cohorts come across. We reactivated two million Ultimate Team players with all acquisition cohorts experiencing positive trends. We're still seeing that momentum progress into this past weekend's Future Stars event. So again, not the quarter that we wanted or expected, not unnatural for massive online communities to have these ebbs. I think our teams demonstrated their commitment to our player base and the resilience of this business in both targeting acquisition at the top of the funnel and engagement deeper into the experience. The momentum that we see coming out of these events going into the rest of the quarter and into FY '26 feels very strong to us. Perhaps I'll let Stuart add a little bit from a financial standpoint.

Stuart Canfield, CFO

Andrew, just to kind of wrap that out a little bit how we think about that reflecting in the Q4 guide. We did put into the script that we reflected through low double-digit declines at the midpoint. As you heard Andrew just talk through some of those stats, and we obviously did the pre-announcement, we were four days into Team of the Year. It represents roughly 25% of the quarter, and we saw net bookings significantly trend up year-over-year for the event. Just flagging here that not conceiving the guide is that if that momentum should continue through the next six weeks at the end of the quarter through the events and all the actions we have planned, that would not be factored into that midpoint. It should provide momentum for us Q4 and then heading into FY '26.

Andrew Marok, Analyst

Well, thank you for that. Really appreciate the detail there. And if I could maybe sneak in one more really quick. Of course, still very early, but how has that community reception to the Battlefield Labs announcement then relative to your expectations or hopes? And how have the last couple of Battlefield releases informed this prelaunch cycle, looks like you're bringing players along in a more meaningful fashion than usual? Thanks.

Andrew Wilson, CEO

Yes. Another great question. I would say the response to the play test and the Battlefield Labs initiative has been overwhelmingly positive and well beyond our expectations, which is great. It's demonstrative of just the fan love out there for this storied franchise. There are really two big reasons why our team is taking this approach. The first is, as I think you talk about, there is some trepidation amongst the core community as to what this Battlefield will be. Battlefield is this incredible franchise at unbelievable scale with destruction and vehicles and all kinds of things that are much loved by the community. The last two iterations of Battlefield have not resonated as strongly and have been found wanting by meaningful parts of the community globally. And so we do appreciate and understand that there is some trepidation there. This development team, the biggest development team we've ever had, is committed to working very closely with our players to ensure that they understand what we're doing, they feed into the tuning and balancing at scale of this game. The second reason is it is the biggest Battlefield we will ever build or at least we have ever built to date. It exists on an incredible scale, both in terms of breadth and depth of gameplay, in terms of access points, and in terms of the way that you can play this game. A big part of the modern development process that the team is taking is to test and tune everything to ensure that even as we launch something of this scale, it launches both stable and secure. I think the combination of those two things is driving this initiative, which is Battlefield Labs, and the way the community has responded has been very positive to date.

Operator, Operator

Your next question comes from the line of Doug Creutz of TD Cowen. Your line is open.

Doug Creutz, Analyst

Hi. Thanks. I was wondering if you could talk about how the kind of Apex Legends work is going to getting it back to where you want it to be. I know back in August, you thought some of the initiatives that you've taken? And just kind of what's the progress update, what's worked, what hasn't worked, and where do you see things going from here? Thank you.

Andrew Wilson, CEO

I guess, this is an incredibly storied franchise. I know I speak so lovingly and partially about all of our franchises. I, too, believe we have some of the great franchises in entertainment, and I know our teams are incredibly committed to them in service of our player communities. Apex is probably one of the great new launches in our industry over the last decade and has been loved by that core cohort. We've had over 200 million people play the game. However, the trajectory of the business of that franchise has not been headed in the direction we have wanted for some time. I think you highlight we have been trying, tuning, and testing many things in the context of the ongoing support of the community. As we think about Apex today, I really think about the development happening across three core vectors. The first is how do we continue to support this incredible community that plays the game day in and day out, which numbers tens of millions of people. That's both quality of life, anti-cheat, and all of the things that make the core experience great, as well as the creation of new content for that community. We continue to try and test and develop more and greater content for that community. I would say we have seen some progress in that but probably not as much as we would have liked. The second phase, I think I've talked about this before, is we do believe there will be a time where we need to do a more meaningful update of Apex as a broad game experience. The team is diligently working on that. You should imagine we probably wouldn't drop that on top of a Battlefield launch. From a timing standpoint, our thinking right now is that, that would exist post-Battlefield. On a longer-term time horizon, again, these franchises that exist at this level and have this much fan love don't come along all that often. What I think we've demonstrated as a company is an ability to build franchises that last 10, 20, 30 years and growing. Our expectation is Apex will be also one of those franchises, and that some time on a longer-term time horizon, there will be an even bigger, more meaningful update to that broader game experience and Apex 2.0, if you will. This will not be the final incarnation of Apex. So the team remains incredibly committed. We continue to invest behind the core community that continues to play, the numbers in the tens of millions of players. We do believe that there should be a more major update that will probably happen after a Battlefield launch just in terms of timing, and the team is diligently working through what that would be. On a longer-term time horizon, there are great considerations for the franchise.

Stuart Canfield, CFO

I'll just wrap a couple of things on the financials and the one I think Andrew just outlined. Q3 was largely in line with expectations we set out, albeit down year-on-year. We have started to see some sequential improvement with strength in sort of player conversion and monetization. The content enhancements and some of the changes in the Battle Pass have started to shift, where we're seeing more spend uptick against the Battle Pass in previous seasons as we've come through '18 through '21. The outlook for Q4 remains largely unchanged at this point. We obviously look forward to Season 24 next week.

Operator, Operator

Your next question comes from the line of Chris Schoell of UBS. Your line is open.

Chris Schoell, Analyst

Great. Thank you. Appreciate the update on Battlefield timing. Seemingly, the industry pipeline could be crowded with a number of major titles being released this year. Can you just remind us how the pipeline for your peers influences your willingness to launch titles in close proximity? And maybe just one more industry question. Given the anticipation for the new Switch console, any thoughts on what opportunity this might present for your IP and the ability to expand a level of collaboration beyond what you've done today? Thank you.

Andrew Wilson, CEO

Great question. We certainly operate in a competitive marketplace. I have been with this company for 25 years, and we have consistently done well in competing with all of our franchises. That said, we have put significant investment into this Battlefield, more than any previous one. With our four studios and ample time dedicated to development, we intend for this to be the largest Battlefield we have ever created. It is important for us to launch during a period that allows us to fully deliver on the potential of Battlefield and grow the community to match the scale of the game we are producing. I do believe that this year might be a nuanced year relative to competition. There may be some things happening in the year that may cause us to think differently about our launch timing. We have an FY '26 launch window that the team is targeting. We believe the game will be great and ready at that time. But if we got close to that timeframe and believed that this wasn't going to be a great window for us, then we would take a look at what an alternate window might be that would give us the appropriate time, energy, and player acquisition opportunity for this Battlefield to be all that it needed to be.

Stuart Canfield, CFO

And Chris, just to add on to that, I think it's important to say, it's partly why we've discussed and shared the multiyear framework that we laid out last year to account to give us the flexibility to think about a potential range of growth rates that could occur depending on market dynamics and timing that Andrew alluded to for our own pipeline. We'll obviously give greater clarity in FY '26 guidance on our Q4 call. But the growth is really built around the conviction we have around the pipeline. If you think about we expect FC to rebound through next year, we obviously have College Football we just announced in January coming out in the summer. We have an exciting year sort of the lifestyle brands. We've talked about SCAPE and obviously continue to expand on The Sims. We just talked with Battlefield as Andrew mentioned a second ago. We'll continue to balance all of that with the industries like we have overhead. It's important to remind that we have that multiyear framework out that we remain committed and aligned against. And again, growth in FY '26, but that range of growth will depend on timing.

Andrew Wilson, CEO

And then to the second part of your question around a new console, any time a new console comes into the marketplace, that's of a benefit to us. It gives us the ability to access and acquire new players. Typically, we've had franchises that performed very well on Nintendo platforms. Certainly, our expectation is that products like FC and Madden and others might find real energy on the platform as they have done in the past. When you think about something like The Sims and MySims: Cozy Bundle, which performed well ahead of our expectations, 50% of all players were new to EA. That represents a great opportunity for us. So again, nothing in our models at this juncture, but our expectation is that any time a great new console comes into the marketplace that gives us access to new players and new communities that we have the IP that will benefit from that.

Operator, Operator

Your next question comes from the line of Clay Griffin of MoffettNathanson. Your line is open.

Clay Griffin, Analyst

Great. Thank you. Sorry, I've got some technical issues, so I apologize if this has been asked. But Andrew, I wanted to come back to FC, if I could. You spoke very positively about Rush in October. Understanding that engagement has sort of slipped beyond what you guys thought throughout the quarter. But just curious, if you could provide some context around how that mode, the introduction of that mode might have played a role in the trends that you saw or maybe just kind of general commentary about how you think that mode evolves from here? And then I've got a follow-up.

Andrew Wilson, CEO

Yes. Great question. One of the advancements of Rush over what had been a similar type of mode, and I think there may have been some confusion outside of the FC community. Volta, which was a small-sided football mode was very separate. Rush actually permeated many different aspects of the game. It turns out it's the second most played mode in the game, and it actually hasn't been diluted to monetization. Overall, we believe that ultimately, it will be additive to monetization. I truly believe that what the team is doing there, investing in fast-paced, socially-driven gameplay is a meaningful part of the advancement of the franchise and certainly the platform beyond what has been typical 11 on 11 competition, and the community has responded very well to that. Again, I would come back to, I believe that we can attribute the softness in Q3 to top-of-funnel acquisition that we've been targeting meaningfully since then and seeing very positive trends and some gameplay balancing and tuning that the teams addressed in that meaningful player update right before the January 16 event, which has also generated very positive trends. Overall, I think Rush is a net positive to the franchise, both now and certainly over the long term.

Clay Griffin, Analyst

Great. And then I had read some interesting theories on server delay, desync, and just sort of the general kind of server availability and caching as perhaps causing you guys some issues here in FC 25. I certainly would not have suspected that to be a meaningful year-over-year driver per se. But can you speak to that idea? And if that's true, what needs to get fixed and on what timeline?

Andrew Wilson, CEO

Certainly. Again, we listen and interact with all members of our community; our role is always to serve every aspect that ensures a high quality, stable, secure game experience. From our standpoint, the data that we see would suggest that this is an incredibly stable FC, at least as stable and likely more stable than FCs in the past. That doesn't mean that server issues don't happen from time to time and that we don't need to go and address them. That's generally in the normal course of business. I would say it's very low in terms of overall player impact and quality of life within the player experience.

Operator, Operator

Your last question comes from the line of Mike Hickey of Benchmark Company. Your line is open.

Mike Hickey, Analyst

Hi, Andrew and Stuart, thank you for addressing my questions. First, it’s encouraging to see that you anticipate growth for fiscal '26. I’m curious if you believe you can achieve that growth without the release of Battlefield. For my second question regarding College Football, congratulations on the tremendous success to you and your teams. Additionally, there seems to be a sense that there is significant pent-up demand that might be contributing to the strong growth from that game. I’m interested in your thoughts on the potential for growth in College Football in fiscal '26, considering American football overall as part of the ecosystem. Thanks, everyone.

Stuart Canfield, CFO

I'll address the first part and provide some broader context. In summary, we anticipate that growth in 2026 will be linked to our larger pipeline initiatives, which certainly encompass Battlefield, but could also occur without it. Considering the earlier outlined elements, we expect to continue our development with FC, especially as we approach the World Cup year in North America towards the end of this fiscal year and into 2027. We have previously discussed the launch of SCAPE during the summer and the ongoing expansion for Sims, which we touched on in today's call as we work to reach a larger audience across various platforms, including college football returning in the summer of 2026. We plan to build on that through the American football ecosystem involving both Madden and College. We are also focused on enhancing our online live services across the rest of our portfolio this year. To reiterate, we do expect growth in 2026, and we are aware that there could be a range in the scale of that growth. Therefore, we have extended our multiyear framework through 2026 and 2027 to account for timing variations and establish a benchmark for how we can drive the business over the next 12 to 24 months.

Andrew Wilson, CEO

On college, yes, it was an exceptional year on college, and there was almost certainly meaningful pent-up demand in the context of people coming into that. But a few things are also true. One is that when you put 12,000 young athletes in the game, they are incredible ambassadors for the franchise they are part of. Two, the sport of College football is reaching new heights as we see the mechanisms of what's happening at a conference level and a college football championship level, our expectation is the sport in and of itself is going to continue to grow. When combined with what's happened with the NFL, which also continues to grow, and we're now seeing it grow into new days and new categories, certainly as part of Amazon, the Christmas Day games of Netflix, were an incredible boom for the NFL. So when we think about American football in totality and our ability to deliver games, content experiences that harness the power and the passion of that American football community across both college and the NFL, where both of those sports are growing meaningfully and we get a compounding effect by really merging the communities together, allowing them to move seamlessly through both products, and grow on a year-over-year basis, both in the context of competition, but also in collaboration, deep social connection, and user-generated content creation, we actually believe that we're at the very early stages of what could be our next great massive online community, one that will continue to grow in the way that FC has done over the past few years. So net-net, we feel very good about where we're at with College Football and our ability to grow the overall American Football business on a year-over-year basis. So thank you all for your excellent questions. As you've heard me say, interactive entertainment is constantly evolving, shaped by changing player expectations. Our teams remain agile, highly focused and adaptable, responding swiftly to market dynamics and player feedback. Looking ahead, we've never had a stronger pipeline of entertaining experiences, including the launch of Battlefield and SCAPE in FY '26. We're accelerating our vision for the EA Sports app, and we continue to see significant opportunities to expand our EA Sports franchises. The future has never been more exciting, and we are confident in our ability to deliver sustainable growth, drive long-term value for our stockholders, and most importantly, create incredible experiences that players across the world love. Thank you. We look forward to talking to you next quarter.

Operator, Operator

That concludes today's meeting. Thank you all for joining. You may now disconnect.