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6-K

Genius Sports Ltd (GENI)

6-K 2025-06-11 For: 2025-06-11
View Original
Added on April 12, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

June 11, 2025

Commission file number 001-40352

Genius Sports Limited

(Translation of registrant’s name into English)

Genius Sports Group

1^st^ Floor, 27 Soho Square

London, W1D-3QR

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒   Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐

INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K

Strategic Technology Partnership Expansion and Extension

On June 11, 2025, Genius Sports Limited (the “Company” or “Genius”) issued a press release announcing an expansion and extension of its strategic technology partnership with NFL Enterprises LLC, an affiliate of the National Football League (the “NFL”).

Issuance of Securities

In connection with the Company’s expanded and extended strategic technology partnership with the NFL, in addition to license fees payable in cash, the Company has issued to the NFL 9,500,000 warrants (the “Warrants”), represented by warrant certificates (the “Warrant Certificates”), with each Warrant entitling the NFL to purchase one ordinary share of Genius (each, a “Warrant Share”) for an exercise price of $0.01 per Warrant Share, subject to adjustment described in the Warrant Certificates. The Warrants have been issued in two tranches with 4,500,000 Warrants immediately vested and 5,000,000 Warrants vesting on April 1, 2028.

The issuance of the Warrants is being conducted in a private placement exempt from the registration requirements of the Securities Act, in reliance on the exemptions set forth in Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D.

The foregoing description of the Warrants does not purport to be complete and is qualified in its entirety by reference to the full text of the Warrant Certificates, copies of which are filed as Exhibits 2.1 and 2.2 hereto and incorporated by reference herein.

A copy of the press release is attached hereto as Exhibit 99.1. Exhibit 99.1 to this report, furnished on Form 6-K, is furnished, not filed, and will not be incorporated by reference into any registration statement filed by the registrant under the Securities Act of 1933, as amended (the “SecuritiesAct”).The information contained in this Form 6-K, including Exhibits 4.1 and 4.2, but excluding Exhibit 99.1, is incorporated by reference into the Company’s registration statements on Form F-3 (No. 333-265466), Form F-3ASR (No. 333-279227) and Form S-8 (Nos. 333-264254, 333-266904, 333-269093 and 333-285829).

Forward-Looking Statements

This report contains forward-looking statements as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve significant risks and uncertainties. All statements other than statements of historical facts are forward-looking statements. These forward-looking statements include information about our possible or assumed future results of operations or our performance. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “estimates,” and variations of such words and similar expressions are intended to identify such forward looking statements. Although the Company believes that the forward-looking statements contained in this press release are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those in such forward-looking statements, including but not limited to: risks related to the Company’s partnership with the NFL and achievement of expected benefits from the technology partnership; and other factors included under the heading “Risk Factors” in its Annual Report on Form 20-F for the year ended December 31, 2024.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Although we believe that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates which are inherently subject to significant uncertainties and contingencies, many of which are beyond our control. Actual results may differ materially from those expressed or implied by such forward-looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements contained in this press release, or the documents to which we refer readers in this press release, to reflect any change in our expectations with respect to such statements or any change in events, conditions or circumstances upon which any statement is based.

2

EXHIBIT INDEX

Exhibit No. Description
99.1 Press Release, dated June 11, 2025
4.1 Warrant Certificate of Genius Sports Limited in favor of NFL Enterprises LLC
4.2 Warrant Certificate of Genius Sports Limited in favor of NFL Enterprises LLC

3

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

GENIUS SPORTS LIMITED
Date: June 11, 2025 By: /s/ Mark Locke
Name: Mark Locke
Title: Chief Executive Officer

4

EX-99.1

Exhibit 99.1

The National Football League Expands and Extends Strategic Partnership with

Genius Sports In Multi-Year Deal

Genius Sports continues as the NFL’s exclusive distributor of official data feeds and watch & bet,<br>powering Genius Sports’ BetVision product
Expanded partnership includes certain global digital advertising within BetVision as well as the NFL’s owned<br>and operated digital platforms which is available to advertisers via the Genius Sports FANHub platform
--- ---
The new extended deal will run through the end of the 2029 NFL season
--- ---

NEW YORK & LONDON – 11 JUNE 2025 – The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”) (NYSE:GENI) have agreed to a multi-year extension and expansion of their existing strategic technology partnership to power the next generation of NFL fan experiences through official data and video distribution.

Genius Sports will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (“NGS”) data and the League’s official sports betting data feed to media companies and sports betting operators globally.

In addition to exclusively distributing official NFL data, Genius Sports will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory. Genius Sports continues to be an official reseller of the NFL’s international owned and operated advertising inventory and the NFL’s legalized sports betting advertising inventory in the US, all leveraging Genius Sports’ proprietary FANHub platform. As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub.

The expansion of the partnership will also see the NFL and Genius Sports powering ground-breaking innovations across the NFL ecosystem. In 2023, the partnership launched BetVision, the world’s first immersive sports betting streaming solution for local and national NFL low latency live games on phone and tablet in the U.S, as well as the EA SPORTS Madden NFL Cast in 2024, a first-of-its kind, fully branded live broadcast. GeniusIQ, Genius Sports’ next generation sports data and AI platform, will continue to deliver breakthrough solutions across betting, advertising, broadcast and fan experiences for millions of NFL fans.

Integrity of the game remains paramount to the NFL’s legalized sports betting ventures, and Genius Sports will continue to provide robust integrity services across all NFL games and tentpole events.

“Across data, video, advertising, and integrity services, Genius has proven to be an important strategic partner through the first four seasons of our partnership,” said Brent Lawton, VP of Business Development & Strategic Investments at the NFL. “We are excited to extend and expand our partnership as we continue to partner on innovative ways to deliver content to NFL fans.”

“The NFL delivers a tremendous platform to accelerate our business, and we are thrilled to extend and grow our strategic partnership,” said Mark Locke, CEO of Genius Sports. “Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FANHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands, and sponsors.”

Forward-LookingStatements

This press release contains forward-looking statements as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve significant risks and uncertainties. All statements other than statements of historical facts are forward-looking statements. These forward-looking statements include information about our possible or assumed future results of operations or our performance. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “estimates,” and variations of such words and similar expressions are intended to identify such forward looking statements. Although Genius Sports believes that the forward-looking statements contained in this press release are based on reasonable assumptions, you should be aware that many factors could affect Genius Sports’ actual financial results or results of operations and could cause actual results to differ materially from those in such forward-looking statements, including but not limited to: risks related to Genius Sports’ partnership with the NFL and achievement of expected benefits from the technology partnership; and other factors included under the heading “Risk Factors” in its Annual Report on Form 20-F for the year ended December 31, 2024.

Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Although Genius Sports believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates which are inherently subject to significant uncertainties and contingencies, many of which are beyond Genius Sports’ control. Actual results may differ materially from those expressed or implied by such forward-looking statements. Genius Sports undertakes no obligation to publicly update or revise any forward-looking statements contained in this press release, or the documents to which we refer readers in this press release, to reflect any change in our expectations with respect to such statements or any change in events, conditions or circumstances upon which any statement is based.

Contacts

Press:

Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

[email protected]

Alex Riethmiller, Vice President of Communications

[email protected]

Investors:

Brandon Bukstel, Investor Relations Manager

+1 (954)-554-7932

[email protected]

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global sports, betting and media ecosystem. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences across the entire sports industry.

We are the trusted partner to over 700 sports organisations, including many of the world’s largest leagues, teams, sportsbooks, brands and broadcasters, such as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.

Genius Sports is uniquely positioned through AI, computer vision and big data to power the future of sports fan experiences. From delivering augmented broadcasts and enhanced highlights, to automated officiating tools, immersive betting solutions and personalized marketing activations, we connect the entire sports value chain from the rights holder all the way through to the fan.

EX-4.1

Exhibit 4.1

Execution Version

THIS WARRANT AND THESECURITIES ISSUABLE UPON THE EXERCISE HEREOF HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR THE SECURITIES LAWS OF ANY STATE, AND ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER SET FORTH HEREUNDER.

THIS WARRANT (AND THE SECURITIES ISSUABLE UPON EXERCISE OF THIS WARRANT) IS SUBJECT TO TRANSFER RESTRICTIONS SET FORTH IN THE WARRANT CERTIFICATEAND ANY OTHER AGREEMENT BETWEEN THE ORIGINAL HOLDER AND THE COMPANY FROM TIME TO TIME. NO TRANSFER, SALE, ASSIGNMENT, PLEDGE, HYPOTHECATION OR OTHER DISPOSITION OF THE SECURITIES REPRESENTED BY THIS WARRANT MAY BE MADE EXCEPT IN ACCORDANCE WITH THEPROVISIONS OF THE WARRANT CERTIFICATE OR ANY SUCH AGREEMENT.

Issued: June 10, 2025

WARRANT CERTIFICATE REPRESENTING WARRANTS TO PURCHASE SHARES

of

GENIUS SPORTS LIMITED

THIS WARRANT CERTIFICATE CERTIFIES THAT, for value received, NFL Enterprises LLC (“NFL”), **** or its permitted assigns (as then applicable between the permitted assigns and the NFL, the “Holder”), **** is the registered holder of 4,500,000 warrants (the “Warrants” and each, a “Warrant”) to purchase ordinary shares in the capital of the Company, par value $0.01 (as the same may be reclassified, renamed, exchanged or converted, the “Ordinary Shares”) of GENIUS SPORTS LIMITED, **** a company incorporated under the laws of Guernsey (the “Company”), in the amounts, at such times and at the price per share set forth herein.

1. Purchase of Shares. Subject to the terms and conditions herein, each Warrant entitles the Holder, upon surrender of this Warrant Certificate to the Company, to purchase from the Company one (1) Ordinary Share (as adjusted pursuant to Section 6 hereof, the “Shares”), and, upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Amended and Restated Memorandum of Incorporation of the Company and the Amended and Restated Articles of Incorporation, each as in effect from time to time (as amended from time to time, collectively the “Memorandum of Incorporation”).

  1. Exercise Price and Exercise Period.

2.1 Exercise Price. The exercise price per Share for any Warrant shall be $0.01 per Share (the “Exercise Price”),****subject to adjustment under Section 6 hereof.

2.2 Exercisability; Vesting of Shares. The Warrants shall vest on the schedule set forth on Exhibit B and each Warrant shall be exercisable at the option of the Holder from the time such Warrant has vested.

2.3 B Shares. In connection with the issuance of this Warrant Certificate, the Company may, as separately agreed by the Company and NFL, issue to the Holder a number of B Shares equal to the number of Warrants then-owned by such Holder. The B Shares, if issued, may be issued in electronic book-entry form or such other form, whether certificated or otherwise, at the election of the Company.

2.4 Definitions. As used herein:

Adverse Regulatory Requirement” means any licensure, registration, disclosure or other obligation imposed under applicable gaming laws or regulations, or by any gaming regulatory authority, that would require a disclosure of any information relating to the finances or direct or indirect ownership of the Holder or NFL Permitted Transferees as a result of the Holder or NFL Permitted Transferee’s ownership interest (whether contingent, convertible or otherwise) in the Company or any of its Affiliates

B Share” means a redeemable B Share in the capital of the Company having a par value of $0.0001 and designated as a B Share, and having the rights provided for in the Memorandum of Incorporation.

Changeof Control” means (a) the sale of all or substantially all of the assets (in one transaction or a series of related transactions) of the Company to any person or entity (or group of persons or entities acting in concert), or (b) a liquidation, merger, stock exchange, recapitalization or other similar transaction of the Company, or other sale (in one transaction or a series of related transactions) of equity interests or voting power of the Company to a person or entity (or group of persons or entities acting in concert), in each case, that results, directly or indirectly, in any person or entity (or group of persons or entities acting in concert) acquiring beneficial ownership of more than 40% of the equity interests or voting power of the Company (or any resulting entity after such merger or recapitalization); provided, that none of any public offering, stock dividend or distribution, stock split, or any other similar capital structure change, shall in and of itself constitute a Change of Control.

Investor Rights Agreement” means that certain amended and restated investor rights agreement of the Company, dated April 26, 2021, by and among the Company, NFL, and certain other parties thereto, as amended from time to time.

License Agreement” means that certain amended and restated letter agreement, dated June 6, 2025, by and between NFL and Genius Sports Media Inc. (“GSMI”) with respect to the marketing and distribution of certain licensed assets.

Member Club” means a professional football member club of the National Football League.

NFL Permitted Transferee” means, with respect to NFL (a) any of the Member Clubs, (b) any Person owned 100%, directly or indirectly, by all the Member Clubs (but not, for avoidance of doubt, by any Person other than all the Member Clubs and/or an affiliate of NFL), including 32 Equity LLC for so long as 32 Equity LLC is owned 100%, directly or indirectly, by all the Member Clubs and/or an affiliate of NFL, and (c) any Affiliate of NFL that is under common control with NFL (it being understood that, notwithstanding anything to the contrary, this clause (c) shall not include any Affiliates or equityholders of any of the Member Clubs). Notwithstanding anything to the contrary, no Member Clubs that are NFL Permitted Transferee shall be permitted to further Transfer any vested Warrants to any of its Permitted Transferees (including to any Affiliates or equityholders of such Member Club as an NFL Permitted Transferee), except solely to NFL or the Persons described in clause (a), (b) or (c) of the preceding sentence.

Transfer” has the meaning set forth in the Investor Rights Agreement and “Transferee” shall have the corresponding meaning.

  1. Method of Exercise.

(a) Cash Exercise. The purchase rights represented by this Warrant Certificate may be exercised by the Holder, in whole or in part at any time, but only with respect to Warrants that are vested and exercisable, by surrender of this Warrant Certificate (with the notice of exercise form attached hereto as Exhibit A duly completed and executed, including specifying the number of Shares to be purchased) at the principal office of the Company, and by the payment to the Company, by certified, cashier’s or other check acceptable to the Company or by wire transfer to an account designated by the Company, of an amount equal to the aggregate Exercise Price of the Shares being purchased. Upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Memorandum of Incorporation, and the par value for such cancelled B Shares shall be paid by the Company to the Holder.

(b) Net Issue Exercise. In lieu of exercising the Warrants represented by this Warrant Certificate, the Holder may elect to receive Shares equal to the value of the Warrants that are vested and exercisable (or the portion thereof being canceled) by surrender of this Warrant Certificate at the principal office of the Company together with notice of such election (including specification of whether all or only a portion of the vested and exercisable Warrants are intended to be canceled), in which event the Company shall issue to the Holder a number of Shares computed using the following formula with respect to Shares that are vested and exercisable:

X = Y (A-B)
A

Where: X = the number of the Shares to be issued to the Holder.

Y = the number of vested and exercisable Warrants that are to be canceled.

A = the fair market value of one Share on the date of determination.

B = the per share Exercise Price (as adjusted to the date of such calculation).

Upon the cancellation of any Warrant pursuant to this Section 3(b), a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and canceled at par value, in each case, in accordance with the Memorandum of Incorporation (and for greater certainty, if applicable, the number of B Shares to be so repurchased or redeemed by the Company in connection with any net issue exercise contemplated by this Section 3(b) shall be equal to “Y” above), and the par value for any such canceled B Shares shall be paid by the Company to the Holder.

(c) No Service Charge. No service charge shall be made for any exchange or registration of transfer of Warrants.

  1. Certificates for Shares. As soon as practicable upon the exercise of any Warrants, the Company shall, or shall direct its transfer agent to, issue the Holder a book-entry entitlement for the number of Shares so purchased and, if such exercise is in part, at the request of the Holder or the Company, a new Warrant Certificate (dated the date hereof) of like tenor representing the remaining number of Shares purchasable under this Warrant Certificate. In the event the Holder transfers any portion of the Warrants to a NFL Permitted Transferee but not all of the Warrants, at the request of the Holder, the Company shall issue a new Warrant Certificate (dated the date hereof) of like tenor representing the remaining number of Shares purchasable under this Warrant Certificate, and shall issue a new Warrant Certificate of like tenor representing the transferred number of Shares purchasable with respect to the transferred portion to such NFL Permitted Transferee.

  2. Issuance of Shares. The Company covenants that the Shares, when issued pursuant to the exercise of any Warrants represented by this Warrant Certificate, will be duly and validly issued, fully paid and nonassessable and free from all taxes, liens and charges with respect to the issuance thereof, provided that, at the time or times prescribed by applicable law, or reasonably requested by the Company, the Holder shall provide to the Company such properly completed and executed documentation prescribed by applicable law or reasonably requested by the Company as will permit any issuance of securities to be made without withholding.

  3. Adjustment of Number of Shares. The number of and kind of securities purchasable upon exercise of any Warrants represented by this Warrant Certificate and the Exercise Price shall be subject to adjustment from time to time as follows (but not so as to result in any double adjustment and only as to preserve relative present value):

6.1 Merger, Consolidation or Sale of Assets. Without prejudice to, and subject to, the vesting of Warrants upon a Change of Control and subject to Holder’s rights pursuant to any other agreement between Holder and the Company, if at any time there shall be a merger or a consolidation of the Company with or into another entity, or a sale of all or substantially all of the assets of the Company in one or a series of related transactions, then, as part of such merger, consolidation or sale of assets, lawful provision shall be made so that the Holder shall thereafter be entitled to receive upon exercise of a Warrant, during the period specified herein and upon payment of the aggregate Exercise Price then in effect, the number of shares of stock or other securities or property (including cash) of the successor entity resulting from such merger, consolidation or sale, to which the Holder as the holder of the Ordinary Shares deliverable upon exercise of a Warrant would have been entitled in such merger, consolidation or sale if that

Warrant had been exercised immediately before such merger, consolidation or sale. In any such case, appropriate adjustment shall be made in the application of the provisions of this Warrant Certificate with respect to the rights and interests of the Holder after the merger, consolidation or sale. This provision shall apply to successive mergers or consolidations. All unvested Warrants under this Agreement shall immediately vest effective immediately prior to a Change of Control.

6.2 Reclassification, Recapitalization, etc. If the Company at any time shall, by subdivision, combination or reclassification of securities, recapitalization, automatic conversion, or other similar event affecting the number or character of outstanding shares of Ordinary Shares, or otherwise, change any of the securities as to which purchase rights represented by a Warrant exist into the same or a different number of securities of any other class or classes, each unexercised Warrant shall thereafter represent the right to acquire such number and kind of securities as would have been issuable as the result of such change with respect to the securities that were subject to the purchase rights represented by a Warrant immediately prior to such subdivision, combination, reclassification or other change (and the term “Ordinary Shares” as used in this Section 6 shall thereafter refer to such other type or class of securities, as applicable).

6.3 Split, Subdivision or Combination of Shares. If the Company at any time while any Warrant remains outstanding and unexpired shall split, subdivide or combine the securities as to which purchase rights represented by a Warrant exist, then the number of Shares underlying each unexercised Warrant shall be adjusted, from and after the date of determination of the shareholders participating in such split, subdivision or combination, to equal the number of Shares that the Holder would have held after such split, subdivision or combination had such Holder exercised that Warrant immediately prior to the record date for the determination of the shareholders participating in such split, subdivision or combination, and the exercise price of each Warrant shall be updated up or down accordingly (but not below the then-applicable par value per Share).

6.4 Ordinary Shares Dividends. If the Company at any time while any Warrants remain outstanding and unexpired pays a dividend with respect to Ordinary Shares payable in Ordinary Shares, or make any other distribution with respect to Ordinary Shares payable in Ordinary Shares, then the number of Shares underlying each Warrant shall be adjusted, from and after the date of determination of the shareholders entitled to receive such dividend or distribution, to the number of Shares that the Holder would have held after such dividend or distribution payable in Ordinary Shares had such holder exercised that Warrant immediately prior to the record date for the determination of stockholders entitled to receive such dividend or distribution, and the exercise price of each Warrant shall be $0.01 per Share.

6.5 Other Dividends. In case the Company at any time pays a dividend or makes a distribution on its Ordinary Shares (other than a dividend or distribution in Ordinary Shares), the Holder shall have the right thereafter to receive upon the exercise of any Warrant, in addition to the Ordinary Shares deliverable upon such exercise, the cash or kind and amount of other securities and property which the Holder would have been entitled to receive if the Holder had exercised that Warrant immediately prior to the record date for the determination of stockholders entitled to receive such dividend or distribution. The amount of any such other securities and property which the Holder shall thereafter be entitled to receive upon the exercise of a Warrant shall be subject to adjustment from time to time, in a manner and on terms as nearly equivalent as practicable to those contained herein with respect to the Ordinary Shares of the Company. The provisions of this Section 6.5 shall similarly apply to successive dividends or distributions of the character specified above.

6.6 Notice of Adjustments; Other Notices. Whenever the Exercise Price or number or type of securities issuable hereunder shall be adjusted pursuant to any provision of this Section 6 the Company shall issue and provide to the Holder, subject to the following sentence, prior written notice setting forth, in reasonable detail, the event requiring the adjustment, the amount of the adjustment, the method by which such adjustment was calculated and the Exercise Price and number of Shares purchasable hereunder after giving effect to such adjustment. In addition, so long as any Warrant shall be outstanding, (i) if the Company shall declare any dividend or make any distribution upon the Ordinary Shares or (ii) if any capital reorganization of the Company, reclassification of the capital stock of the Company, consolidation or merger of the Company with or into another entity, sale, lease or transfer of all or substantially all of the property and assets of the Company, or voluntary or involuntary dissolution, liquidation or winding up of the Company shall be effected, for which an adjustment is required pursuant to this Section 6, then in each such case, the Company shall cause to be mailed to the Holder, at least ten business days prior to the date specified

in (x) or (y) below (or as soon as reasonably practicable thereafter if prior notice is not practicable), as the case may be, a notice containing a brief description of the proposed action and stating the date on which (x) a record is to be taken for the purpose of such dividend or distribution, or (y) such reclassification, reorganization, consolidation, merger, conveyance, lease, dissolution, liquidation or winding up is to take place and the date, if any is to be fixed, as of which the holders of Ordinary Shares or other securities shall receive cash or other property deliverable upon such reclassification, reorganization, consolidation, merger, conveyance, dissolution, liquidation or winding up.

  1. Reservation of Stock. The Company agrees during the term the Warrants are exercisable to purchase Shares to reserve and keep available from its authorized and unissued Ordinary Shares for the purpose of effecting the delivery upon exercise of any unexercised Warrants such number of validly issued, fully paid and nonassessable shares of Ordinary Shares as shall from time to time be deliverable upon the exercise of those Warrants.

  2. No Fractional Shares or Scrip. Subject to Section 14.3 of the Memorandum of Incorporation, no fractional shares or scrip representing fractional Shares shall be issued upon the exercise of any Warrants (after taking into account the aggregate Exercise Price payable for all exercised Warrants).

  3. Representations and Warranties of the Company. The Company represents and warrants to the Holder as follows:

(a) The execution and delivery of this Warrant Certificate have been duly and properly authorized by all requisite corporate action of the Company, and no consent of any other person is required as a prerequisite to the validity and enforceability of this Warrant Certificate that has not been obtained. The Company has the full legal right, power and authority to execute and deliver this Warrant Certificate and to perform its obligations hereunder.

(b) The Company is not a party to or otherwise subject to any contract or agreement that restricts or otherwise affects its right to execute and deliver this Warrant Certificate or to perform its obligations hereunder (including the issuance of Shares), except where all necessary consents or waivers have been obtained. Neither the execution, delivery nor performance of this Warrant Certificate (including the issuance of Shares) will conflict with, result in a breach of the terms, conditions or provisions of, constitute a default under, result in any violation of, result in the creation of any lien upon any properties of the Company under, require any consent, approval or other action by or notice to or filing with any court or governmental body pursuant to, the Company’s certificate of incorporation or bylaws, any award of any arbitrator or any agreement, instrument or law to which the Company is subject or by which it is bound, other than such consent, approval or action which has been obtained prior to the date hereof.

(c) The issuance of this Warrant Certificate is, and assuming the continuing accuracy of the Holder’s representations and warranties herein and no change in applicable law, the issuance of the Shares upon exercise of this Warrant will be, exempt from registration and qualification under applicable federal and state securities laws. The Warrant Shares, when issued pursuant to the terms hereof, will be fully paid, nonassessable, and not subject to any liens or encumbrances.

  1. Representations and Warranties by the Holder. The Holder represents and warrants to the Company as follows:

(a) The Warrants and the Shares issuable upon exercise thereof are being acquired for its own account, for investment and not with a view to, or for resale in connection with, any distribution or public offering within the meaning of the Act or other similar laws in any other applicable jurisdictions.

(b) The Holder understands that the Warrants and the Shares have not been registered under the Act by reason of their issuance in a transaction exempt from the registration and prospectus delivery requirements of the Act pursuant to Section 4(a)(2) thereof, and that the Holder bears the economic risk of such investment, unless a subsequent disposition thereof is registered under the Act or is exempt from or not subject to such registration.

(c) The Holder is an “accredited investor” (as defined in Section 501 of the Act) and has such knowledge and experience in financial and business matters that it is capable of evaluating the merits and risks of the acquisition of the Warrants and the Shares purchasable pursuant to the terms of this Warrant Certificate.

(d) The Holder is able to bear the economic risk of the purchase of the Shares.

  1. Stapled Transfers. The Holder acknowledges that each Warrant may be stapled to a B share as separately agreed by the Company and NFL. The Holder covenants and agrees that (i) each B Share held by it (if any) shall only be Transferred together with a Warrant (and vice versa), (ii) as a condition of any Transfer of any Warrant to the extent permitted under this Agreement, a Transferee must acquire a corresponding number of B Shares, if issued to the Holder (or prior Holder) of the Warrant being Transferred and then outstanding, in connection with, and as a condition of, such Transfer and (iii) upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Memorandum of Incorporation. In the event that the number of Shares underlying a Warrant is adjusted pursuant to Section 6 of this Warrant Certificate, the number of B Shares (if any) stapled to a Warrant shall be correspondingly adjusted in accordance with the Memorandum of Incorporation. Any attempted Transfer of any Warrant or B Share (if any) in contravention of this Section 11 shall be null and void ab initio and shall not operate to Transfer any Warrant, any B Share, any Share issuable upon conversion of a Warrant or any economic interest in any Warrants, in each case, to any purported Transferee.

  2. [Reserved.]

Termination. In the event of any termination of the License Agreement by GSMI pursuant to Section V(b) of Annex I thereunder, all unvested Warrants and the B Shares stapled thereto (if any) issued hereunder shall immediately be cancelled or redeemed for nil consideration as applicable and cease to exist or be of any effect.

  1. Restrictive Legend. The Warrants, the Shares and the B Shares (if any) (unless registered under the Act) shall be stamped or imprinted with a legend in substantially the following form:

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED. SUCH SECURITIES ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER CONTAINED IN THE WARRANT CERTIFICATE COVERING THESE SECURITIES. COPIES OF THE WARRANT CERTIFICATE COVERING THESE SECURITIES AND RESTRICTING THEIR TRANSFER MAY BE OBTAINED AT THE PRINCIPAL EXECUTIVE OFFICES OF THE COMPANY.

  1. Warrants Nontransferable.

(a) Subject to the terms and conditions set forth in this Section 15 and any other agreement or arrangement entered into between the Company and the original Holder hereof, this Warrant Certificate, the rights and obligations hereunder and the Warrants issued pursuant to this Warrant Certificate (but excluding, for the avoidance of doubt, the Shares issuable upon exercise of the Warrants, which are freely transferable (subject to the limitations set forth in Section 15(b) and Section 15(c) herein)) are nontransferable, provided, that, Holder shall be permitted to Transfer any Warrant that is vested pursuant to the schedule set forth on Exhibit B (together with its stapled B Share (if any)) solely to a NFL Permitted Transferee, or otherwise in accordance with this Section 15 or with the written consent of the Company.

(b) Holder agrees with the Company not to effect any Transfer or make a public announcement of any intention to effect such Transfer, of the Warrants issued pursuant to this Warrant Certificate (including the Shares issuable upon exercise of such Warrants) from June 10, 2025 and continuing until December 10, 2025 (i.e., 6 months from the date of this Warrant Certificate); provided that during this period, Holder shall be permitted to (i) Transfer the Warrants solely to the extent required for the Holder (together with its NFL Permitted Transferees (as defined in the Investor Rights Agreement)) to reasonably and in good faith (in each case, in the NFL’s sole judgment) resolve any Adverse Regulatory Requirement, or (ii) Transfer the Warrants as may be separately agreed to in writing

between the Company and NFL for internal NFL policy or regulatory purposes. For the avoidance of doubt, the Holder may Transfer the Warrants (including the Shares issuable upon exercise of the Warrants) in a transaction permitted pursuant to, and subject to the conditions of, Section 4.2 of the Investor Rights Agreement as if such provision applied to the Warrants, mutatis mutandis.

(c) NFL will use good faith efforts (including seeking the advice of a nationally recognized broker/deal firm) to conduct Transfers of any or all of its Ordinary Shares in an orderly manner without unduly and materially adversely affecting trading of the Ordinary Shares of Genius Sports on the New York Stock Exchange (or successor primary exchange on which it is then listed). Notwithstanding anything to the contrary set forth in this Section 15(c), the first sentence of this Section 15(c) shall not apply in the case of any Transfer made in connection with an Adverse Regulatory Requirement or any other Transfer that may be separately agreed to in writing between the Company and NFL for internal NFL policy or regulatory purposes; provided, that, in the case of Transfers in the event of that an Adverse Regulatory Requirement, such Transfer shall be with three (3) Business Days prior written notice to the Company with reasonable detail about the intended method of Transfer.

16. Replacement on Loss; Division and Combination.

(a) Replacement of Warrant Certificate on Loss. Upon the loss, theft, destruction or mutilation of this Warrant Certificate and upon delivery of an indemnity reasonably satisfactory to the Company (it being understood that a written indemnification agreement or affidavit of loss of the Holder shall be a sufficient indemnity) and, in case of mutilation, upon surrender of such Warrant Certificate for cancellation to the Company, the Company at its own expense shall execute and deliver to the Holder, in lieu hereof, a new Warrant Certificate of like denomination, date and tenor and representing an equivalent number of Warrants as the Warrant Certificate so lost, stolen, mutilated or destroyed; provided, that, in the case of mutilation, no indemnity shall be required if this Warrant in identifiable form is surrendered to the Company for cancellation.

(b) Division and Combination of Warrants. Subject to compliance with the applicable provisions of this Warrant and the Investor Rights Agreement as to any transfer or other assignment which may be involved in such division or combination, the Warrants represented by this Warrant Certificate may be divided or, following any such division of the Warrants represented by this Warrant Certificate, subsequently combined with other Warrant Certificates, upon the surrender of the Warrant Certificate or Certificates to the Company at its then principal executive offices, together with a written notice specifying the names and denominations in which new Warrant Certificate(s) are to be issued, signed by the respective Holders or their agents or attorneys. Subject to compliance with the applicable provisions of this Warrant Certificate and the Investor Rights Agreement as to any transfer or assignment which may be involved in such division or combination, the Company shall at its own expense execute and deliver a new Warrant Certificate or Certificates in exchange for the Warrant Certificate or Certificates so surrendered in accordance with such notice. Such new Warrant Certificate or Certificates shall be of like tenor to the surrendered Warrant Certificate or Certificates and shall represent in the aggregate an equivalent number of Warrants as the Warrant Certificate or Certificates so surrendered in accordance with such notice.

  1. Notices. All notices hereunder shall be effective when given, and shall be deemed to be given upon receipt or, if earlier, (a) upon delivery, if delivered by hand, (b) one business day after the business day of email transmission, if delivered by email transmission, and shall be addressed (i) if to the Holder, to 345 Park Avenue, New York, NY 10154, Attn: ***** (email: *****), with a copy to National Football League, 345 Park Avenue, New York, NY 10154, Attn: ***** (email: *****), with a copy (which does not constitute notice) to ***** (email: *****), Ropes & Gray LLP, 1211 Avenue of the Americas, New York, NY 10036, and (ii) if to the Company, to 1st Floor, 27 Soho Square, London, England, W1D 3QR, Attn: Jack Davison, Chief Commercial Officer (email: *****), with a copy (which does not constitute notice) to Genius Sports Media Inc., 850 New Burton Road, Suite 201, Dover, DE 19904 (email: *****), or at such other address or electronic mail addresses as the Holder or the Company (as applicable) shall have furnished in writing by notice given to the other party pursuant to this provision.

  2. Governing Law. This Warrant Certificate shall be governed by the laws of the State of New York and the New York federal courts as the exclusive courts of jurisdiction, without regard to the conflicts of law provisions of any jurisdiction. ANY RIGHT TO TRIAL BY JURY WITH RESPECT TO ANY CLAIM OR ACTION ARISING OUT OF THIS AGREEMENT IS HEREBY WAIVED.

  3. Successor and Assigns. This Warrant Certificate and the rights evidenced hereby shall be binding upon and shall inure to the benefit of the parties hereto and the successors of the Company and the successors and permitted assigns of the Holder. Such successors and/or permitted assigns of the Holder shall be deemed to be a Holder for all purposes hereunder.

  4. No Third-Party Beneficiaries. This Warrant Certificate is for the sole benefit of the Company and the Holder and their respective successors and, in the case of the Holder, permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other Person any legal or equitable right, benefit or remedy of any nature whatsoever, under or by reason of this Warrant Certificate.

  5. Amendments and Waivers. No modification of or amendment to this Warrant Certificate, nor any waiver of any rights under this Warrant Certificate, will be effective unless in a writing signed by both parties hereto. Waiver by the Holder of a breach of any provision of this Warrant Certificate will not operate as a waiver of any other or subsequent breach. Notwithstanding anything to the contrary herein, upon any exercise of Warrants of less than all the number of Warrants represented by this Warrant Certificate, this Warrant Certificate shall automatically and without further action be deemed to be amended such that this Warrant Certificate shall represent the remaining number of unexercised Warrants.

  6. Counterparts. This Warrant Certificate may be executed in one or more counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. Facsimile copies or pdf copies of signature pages shall be binding originals.

  7. Equitable Relief. Each of the Company and the Holder acknowledges that a breach or threatened breach by such party of any of its obligations under this Warrant Certificate would give rise to irreparable harm to the other party hereto for which monetary damages would not be an adequate remedy and hereby agrees that in the event of a breach or a threatened breach by such party of any such obligations, the other party hereto shall, in addition to any and all other rights and remedies that may be available to it in respect of such breach, be entitled to equitable relief, including a restraining order, an injunction, specific performance and any other relief that may be available from a court of competent jurisdiction.

  8. Tax Matters.

(a) Prior to the issuance of B Shares that are stapled to the Warrants, each of the Company and the Holder agrees to treat each Warrant as a single outstanding share of non-voting common equity for U.S. federal income tax purposes. From and after the issuance of B Shares that are stapled to the Warrants, each of the Company and the Holder agrees that each Warrant and the B Share stapled thereto will, together, be treated as a single outstanding share of voting common equity for U.S. federal income tax purposes. In each such case, each of the Company and the Holder will file (and cause their Affiliates to file) all tax returns and take all tax positions (including in connection with any tax audit) in a manner consistent with such treatment, unless otherwise required by (i) a contrary final determination by an applicable taxing authority or (ii) applicable non-U.S. tax law.

[Signature page follows]

The Company has caused this Warrant Certificate to be issued as of the date first written above.

GENIUS SPORTS LIMITED
By: /s/ Mark Locke
Name: Mark Locke
Title: Chief Executive Officer

ACKNOWLEDGED AND AGREED

(and the Holder hereby makes the representations and warranties by Holder set forth above):
HOLDER:
NFL ENTERPRISES LLC
By: /s/ Dhruv Prasad
Name: Dhruv Prasad
Title: SVP Business Development and Strategic Investments

EXHIBIT A

NOTICE OF EXERCISE

TO: Genius Sports Limited
1st Floor, 27 Soho Square<br> <br>London, England, W1D<br>3QR<br> <br>Attention: Tom Russell, Chief Legal Officer
AND TO: Genius Sports Media Inc.
850 New Burton Road, Suite 201
Dover, DE 19904
AND TO: [email protected]
  1. The undersigned hereby elects to exercise __________ Warrants to purchase the Shares of Genius Sports Limited pursuant to the terms of the attached Warrant Certificate. The capitalized terms used herein and not otherwise defined shall have the meanings set forth in the Warrant Certificate.

  2. Method of Exercise (Please initial the applicable blank):

_____ The undersigned elects to exercise the Warrants represented by the attached Warrant Certificate by means of a cash payment, and tenders herewith or by concurrent wire transfer payment in full for the purchase price of the shares being purchased.

_____ The undersigned elects to exercise the Warrants represented by the attached Warrant Certificate by means of the net exercise provisions of Section 3(b) of the Warrant Certificate.

  1. Please issue a certificate or certificates, including book-entry entitlements, representing said Shares in the name of the undersigned or in such other name as is specified below:

(Name)

(Address)

  1. The undersigned hereby represents and warrants that the aforesaid Shares are being acquired for the account of the undersigned for investment and not with a view to, or for resale, in connection with the distribution thereof, and that the undersigned has no present intention of distributing or reselling such shares and all representations and warranties of the undersigned set forth in the attached Warrant Certificate are true and correct as of the date hereof.
(Signature)
(Name)
(Date) (Title)

EXHIBIT B

Vesting Terms

The Warrants represented by the attached Warrant Certificate will become exercisable, earned, and vested on the earlier of: (i) with respect to the below indicated Warrants on the dates set forth below and (ii) with respect to any Warrants that remain unvested upon a Change of Control, shall vest effective immediately prior to such Change of Control:

Vesting Date Warrants
June 10, 2025 4,500,000
TOTAL: **** 4,500,000

EX-4.2

Exhibit 4.2

Execution Version

THIS WARRANT AND THESECURITIES ISSUABLE UPON THE EXERCISE HEREOF HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR THE SECURITIES LAWS OF ANY STATE, AND ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER SET FORTH HEREUNDER.

THIS WARRANT (AND THE SECURITIES ISSUABLE UPON EXERCISE OF THIS WARRANT) IS SUBJECT TO TRANSFER RESTRICTIONS SET FORTH IN THE WARRANT CERTIFICATEAND ANY OTHER AGREEMENT BETWEEN THE ORIGINAL HOLDER AND THE COMPANY FROM TIME TO TIME. NO TRANSFER, SALE, ASSIGNMENT, PLEDGE, HYPOTHECATION OR OTHER DISPOSITION OF THE SECURITIES REPRESENTED BY THIS WARRANT MAY BE MADE EXCEPT IN ACCORDANCE WITH THEPROVISIONS OF THE WARRANT CERTIFICATE OR ANY SUCH AGREEMENT.

Issued: June 6, 2025

WARRANT CERTIFICATE REPRESENTING WARRANTS TO PURCHASE SHARES

of

GENIUS SPORTS LIMITED

THIS WARRANT CERTIFICATE CERTIFIES THAT, for value received, NFL Enterprises LLC (“NFL”), **** or its permitted assigns (as then applicable between the permitted assigns and the NFL, the “Holder”), **** is the registered holder of 5,000,000 warrants (the “Warrants” and each, a “Warrant”) to purchase ordinary shares in the capital of the Company, par value $0.01 (as the same may be reclassified, renamed, exchanged or converted, the “Ordinary Shares”) of GENIUS SPORTS LIMITED, **** a company incorporated under the laws of Guernsey (the “Company”), in the amounts, at such times and at the price per share set forth herein.

1. Purchase of Shares. Subject to the terms and conditions herein, each Warrant entitles the Holder, upon surrender of this Warrant Certificate to the Company, to purchase from the Company one (1) Ordinary Share (as adjusted pursuant to Section 6 hereof, the “Shares”), and, upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Amended and Restated Memorandum of Incorporation of the Company and the Amended and Restated Articles of Incorporation, each as in effect from time to time (as amended from time to time, collectively the “Memorandum of Incorporation”).

  1. Exercise Price and Exercise Period.

2.1 Exercise Price. The exercise price per Share for any Warrant shall be $0.01 per Share (the “Exercise Price”),****subject to adjustment under Section 6 hereof.

2.2 Exercisability; Vesting of Shares. The Warrants shall vest on the schedule set forth on Exhibit B and each Warrant shall be exercisable at the option of the Holder from the time such Warrant has vested.

2.3 B Shares. In connection with the issuance of this Warrant Certificate, the Company may, as separately agreed by the Company and NFL, issue to the Holder a number of B Shares equal to the number of Warrants then-owned by such Holder. The B Shares, if issued, may be issued in electronic book-entry form or such other form, whether certificated or otherwise, at the election of the Company.

2.4 Definitions. As used herein:

Adverse Regulatory Requirement” means any licensure, registration, disclosure or other obligation imposed under applicable gaming laws or regulations, or by any gaming regulatory authority, that would require a disclosure of any information relating to the finances or direct or indirect ownership of the Holder or NFL Permitted Transferees as a result of the Holder or NFL Permitted Transferee’s ownership interest (whether contingent, convertible or otherwise) in the Company or any of its Affiliates

B Share” means a redeemable B Share in the capital of the Company having a par value of $0.0001 and designated as a B Share, and having the rights provided for in the Memorandum of Incorporation.

Changeof Control” means (a) the sale of all or substantially all of the assets (in one transaction or a series of related transactions) of the Company to any person or entity (or group of persons or entities acting in concert), or (b) a liquidation, merger, stock exchange, recapitalization or other similar transaction of the Company, or other sale (in one transaction or a series of related transactions) of equity interests or voting power of the Company to a person or entity (or group of persons or entities acting in concert), in each case, that results, directly or indirectly, in any person or entity (or group of persons or entities acting in concert) acquiring beneficial ownership of more than 40% of the equity interests or voting power of the Company (or any resulting entity after such merger or recapitalization); provided, that none of any public offering, stock dividend or distribution, stock split, or any other similar capital structure change, shall in and of itself constitute a Change of Control.

Investor Rights Agreement” means that certain amended and restated investor rights agreement of the Company, dated April 26, 2021, by and among the Company, NFL, and certain other parties thereto, as amended from time to time.

License Agreement” means that certain amended and restated letter agreement, dated June 6, 2025, by and between NFL and Genius Sports Media Inc. (“GSMI”) with respect to the marketing and distribution of certain licensed assets.

Member Club” means a professional football member club of the National Football League.

NFL Permitted Transferee” means, with respect to NFL (a) any of the Member Clubs, (b) any Person owned 100%, directly or indirectly, by all the Member Clubs (but not, for avoidance of doubt, by any Person other than all the Member Clubs and/or an affiliate of NFL), including 32 Equity LLC for so long as 32 Equity LLC is owned 100%, directly or indirectly, by all the Member Clubs and/or an affiliate of NFL, and (c) any Affiliate of NFL that is under common control with NFL (it being understood that, notwithstanding anything to the contrary, this clause (c) shall not include any Affiliates or equityholders of any of the Member Clubs). Notwithstanding anything to the contrary, no Member Clubs that are NFL Permitted Transferee shall be permitted to further Transfer any vested Warrants to any of its Permitted Transferees (including to any Affiliates or equityholders of such Member Club as an NFL Permitted Transferee), except solely to NFL or the Persons described in clause (a), (b) or (c) of the preceding sentence.

Transfer” has the meaning set forth in the Investor Rights Agreement and “Transferee” shall have the corresponding meaning.

  1. Method of Exercise.

(a) Cash Exercise. The purchase rights represented by this Warrant Certificate may be exercised by the Holder, in whole or in part at any time, but only with respect to Warrants that are vested and exercisable, by surrender of this Warrant Certificate (with the notice of exercise form attached hereto as Exhibit A duly completed and executed, including specifying the number of Shares to be purchased) at the principal office of the Company, and by the payment to the Company, by certified, cashier’s or other check acceptable to the Company or by wire transfer to an account designated by the Company, of an amount equal to the aggregate Exercise Price of the Shares being purchased. Upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Memorandum of Incorporation, and the par value for such cancelled B Shares shall be paid by the Company to the Holder.

(b) Net Issue Exercise. In lieu of exercising the Warrants represented by this Warrant Certificate, the Holder may elect to receive Shares equal to the value of the Warrants that are vested and exercisable (or the portion thereof being canceled) by surrender of this Warrant Certificate at the principal office of the Company together with notice of such election (including specification of whether all or only a portion of the vested and exercisable Warrants are intended to be canceled), in which event the Company shall issue to the Holder a number of Shares computed using the following formula with respect to Shares that are vested and exercisable:

X = Y (A-B)
A

Where: X = the number of the Shares to be issued to the Holder.

Y = the number of vested and exercisable Warrants that are to be canceled.

A = the fair market value of one Share on the date of determination.

B = the per share Exercise Price (as adjusted to the date of such calculation).

Upon the cancellation of any Warrant pursuant to this Section 3(b), a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and canceled at par value, in each case, in accordance with the Memorandum of Incorporation (and for greater certainty, if applicable, the number of B Shares to be so repurchased or redeemed by the Company in connection with any net issue exercise contemplated by this Section 3(b) shall be equal to “Y” above), and the par value for any such canceled B Shares shall be paid by the Company to the Holder.

(c) No Service Charge. No service charge shall be made for any exchange or registration of transfer of Warrants.

  1. Certificates for Shares. As soon as practicable upon the exercise of any Warrants, the Company shall, or shall direct its transfer agent to, issue the Holder a book-entry entitlement for the number of Shares so purchased and, if such exercise is in part, at the request of the Holder or the Company, a new Warrant Certificate (dated the date hereof) of like tenor representing the remaining number of Shares purchasable under this Warrant Certificate. In the event the Holder transfers any portion of the Warrants to a NFL Permitted Transferee but not all of the Warrants, at the request of the Holder, the Company shall issue a new Warrant Certificate (dated the date hereof) of like tenor representing the remaining number of Shares purchasable under this Warrant Certificate, and shall issue a new Warrant Certificate of like tenor representing the transferred number of Shares purchasable with respect to the transferred portion to such NFL Permitted Transferee.

  2. Issuance of Shares. The Company covenants that the Shares, when issued pursuant to the exercise of any Warrants represented by this Warrant Certificate, will be duly and validly issued, fully paid and nonassessable and free from all taxes, liens and charges with respect to the issuance thereof, provided that, at the time or times prescribed by applicable law, or reasonably requested by the Company, the Holder shall provide to the Company such properly completed and executed documentation prescribed by applicable law or reasonably requested by the Company as will permit any issuance of securities to be made without withholding.

  3. Adjustment of Number of Shares. The number of and kind of securities purchasable upon exercise of any Warrants represented by this Warrant Certificate and the Exercise Price shall be subject to adjustment from time to time as follows (but not so as to result in any double adjustment and only as to preserve relative present value):

6.1 Merger, Consolidation or Sale of Assets. Without prejudice to, and subject to, the vesting of Warrants upon a Change of Control and subject to Holder’s rights pursuant to any other agreement between Holder and the Company, if at any time there shall be a merger or a consolidation of the Company with or into another entity, or a sale of all or substantially all of the assets of the Company in one or a series of related transactions, then, as part of such merger, consolidation or sale of assets, lawful provision shall be made so that the Holder shall thereafter be entitled to receive upon exercise of a Warrant, during the period specified herein and upon payment of the aggregate Exercise Price then in effect, the number of shares of stock or other securities or property (including cash) of the successor entity resulting from such merger, consolidation or sale, to which the Holder as the holder of the Ordinary Shares deliverable upon exercise of a Warrant would have been entitled in such merger, consolidation or sale if that

Warrant had been exercised immediately before such merger, consolidation or sale. In any such case, appropriate adjustment shall be made in the application of the provisions of this Warrant Certificate with respect to the rights and interests of the Holder after the merger, consolidation or sale. This provision shall apply to successive mergers or consolidations. All unvested Warrants under this Agreement shall immediately vest effective immediately prior to a Change of Control.

6.2 Reclassification, Recapitalization, etc. If the Company at any time shall, by subdivision, combination or reclassification of securities, recapitalization, automatic conversion, or other similar event affecting the number or character of outstanding shares of Ordinary Shares, or otherwise, change any of the securities as to which purchase rights represented by a Warrant exist into the same or a different number of securities of any other class or classes, each unexercised Warrant shall thereafter represent the right to acquire such number and kind of securities as would have been issuable as the result of such change with respect to the securities that were subject to the purchase rights represented by a Warrant immediately prior to such subdivision, combination, reclassification or other change (and the term “Ordinary Shares” as used in this Section 6 shall thereafter refer to such other type or class of securities, as applicable).

6.3 Split, Subdivision or Combination of Shares. If the Company at any time while any Warrant remains outstanding and unexpired shall split, subdivide or combine the securities as to which purchase rights represented by a Warrant exist, then the number of Shares underlying each unexercised Warrant shall be adjusted, from and after the date of determination of the shareholders participating in such split, subdivision or combination, to equal the number of Shares that the Holder would have held after such split, subdivision or combination had such Holder exercised that Warrant immediately prior to the record date for the determination of the shareholders participating in such split, subdivision or combination, and the exercise price of each Warrant shall be updated up or down accordingly (but not below the then-applicable par value per Share).

6.4 Ordinary Shares Dividends. If the Company at any time while any Warrants remain outstanding and unexpired pays a dividend with respect to Ordinary Shares payable in Ordinary Shares, or make any other distribution with respect to Ordinary Shares payable in Ordinary Shares, then the number of Shares underlying each Warrant shall be adjusted, from and after the date of determination of the shareholders entitled to receive such dividend or distribution, to the number of Shares that the Holder would have held after such dividend or distribution payable in Ordinary Shares had such holder exercised that Warrant immediately prior to the record date for the determination of stockholders entitled to receive such dividend or distribution, and the exercise price of each Warrant shall be $0.01 per Share.

6.5 Other Dividends. In case the Company at any time pays a dividend or makes a distribution on its Ordinary Shares (other than a dividend or distribution in Ordinary Shares), the Holder shall have the right thereafter to receive upon the exercise of any Warrant, in addition to the Ordinary Shares deliverable upon such exercise, the cash or kind and amount of other securities and property which the Holder would have been entitled to receive if the Holder had exercised that Warrant immediately prior to the record date for the determination of stockholders entitled to receive such dividend or distribution. The amount of any such other securities and property which the Holder shall thereafter be entitled to receive upon the exercise of a Warrant shall be subject to adjustment from time to time, in a manner and on terms as nearly equivalent as practicable to those contained herein with respect to the Ordinary Shares of the Company. The provisions of this Section 6.5 shall similarly apply to successive dividends or distributions of the character specified above.

6.6 Notice of Adjustments; Other Notices. Whenever the Exercise Price or number or type of securities issuable hereunder shall be adjusted pursuant to any provision of this Section 6 the Company shall issue and provide to the Holder, subject to the following sentence, prior written notice setting forth, in reasonable detail, the event requiring the adjustment, the amount of the adjustment, the method by which such adjustment was calculated and the Exercise Price and number of Shares purchasable hereunder after giving effect to such adjustment. In addition, so long as any Warrant shall be outstanding, (i) if the Company shall declare any dividend or make any distribution upon the Ordinary Shares or (ii) if any capital reorganization of the Company, reclassification of the capital stock of the Company, consolidation or merger of the Company with or into another entity, sale, lease or transfer of all or substantially all of the property and assets of the Company, or voluntary or involuntary dissolution, liquidation or winding up of the Company shall be effected, for which an adjustment is required pursuant to this Section 6, then in each such case, the Company shall cause to be mailed to the Holder, at least ten business days prior to the date specified

in (x) or (y) below (or as soon as reasonably practicable thereafter if prior notice is not practicable), as the case may be, a notice containing a brief description of the proposed action and stating the date on which (x) a record is to be taken for the purpose of such dividend or distribution, or (y) such reclassification, reorganization, consolidation, merger, conveyance, lease, dissolution, liquidation or winding up is to take place and the date, if any is to be fixed, as of which the holders of Ordinary Shares or other securities shall receive cash or other property deliverable upon such reclassification, reorganization, consolidation, merger, conveyance, dissolution, liquidation or winding up.

  1. Reservation of Stock. The Company agrees during the term the Warrants are exercisable to purchase Shares to reserve and keep available from its authorized and unissued Ordinary Shares for the purpose of effecting the delivery upon exercise of any unexercised Warrants such number of validly issued, fully paid and nonassessable shares of Ordinary Shares as shall from time to time be deliverable upon the exercise of those Warrants.

  2. No Fractional Shares or Scrip. Subject to Section 14.3 of the Memorandum of Incorporation, no fractional shares or scrip representing fractional Shares shall be issued upon the exercise of any Warrants (after taking into account the aggregate Exercise Price payable for all exercised Warrants).

  3. Representations and Warranties of the Company. The Company represents and warrants to the Holder as follows:

(a) The execution and delivery of this Warrant Certificate have been duly and properly authorized by all requisite corporate action of the Company, and no consent of any other person is required as a prerequisite to the validity and enforceability of this Warrant Certificate that has not been obtained. The Company has the full legal right, power and authority to execute and deliver this Warrant Certificate and to perform its obligations hereunder.

(b) The Company is not a party to or otherwise subject to any contract or agreement that restricts or otherwise affects its right to execute and deliver this Warrant Certificate or to perform its obligations hereunder (including the issuance of Shares), except where all necessary consents or waivers have been obtained. Neither the execution, delivery nor performance of this Warrant Certificate (including the issuance of Shares) will conflict with, result in a breach of the terms, conditions or provisions of, constitute a default under, result in any violation of, result in the creation of any lien upon any properties of the Company under, require any consent, approval or other action by or notice to or filing with any court or governmental body pursuant to, the Company’s certificate of incorporation or bylaws, any award of any arbitrator or any agreement, instrument or law to which the Company is subject or by which it is bound, other than such consent, approval or action which has been obtained prior to the date hereof.

(c) The issuance of this Warrant Certificate is, and assuming the continuing accuracy of the Holder’s representations and warranties herein and no change in applicable law, the issuance of the Shares upon exercise of this Warrant will be, exempt from registration and qualification under applicable federal and state securities laws. The Warrant Shares, when issued pursuant to the terms hereof, will be fully paid, nonassessable, and not subject to any liens or encumbrances.

  1. Representations and Warranties by the Holder. The Holder represents and warrants to the Company as follows:

(a) The Warrants and the Shares issuable upon exercise thereof are being acquired for its own account, for investment and not with a view to, or for resale in connection with, any distribution or public offering within the meaning of the Act or other similar laws in any other applicable jurisdictions.

(b) The Holder understands that the Warrants and the Shares have not been registered under the Act by reason of their issuance in a transaction exempt from the registration and prospectus delivery requirements of the Act pursuant to Section 4(a)(2) thereof, and that the Holder bears the economic risk of such investment, unless a subsequent disposition thereof is registered under the Act or is exempt from or not subject to such registration.

(c) The Holder is an “accredited investor” (as defined in Section 501 of the Act) and has such knowledge and experience in financial and business matters that it is capable of evaluating the merits and risks of the acquisition of the Warrants and the Shares purchasable pursuant to the terms of this Warrant Certificate.

(d) The Holder is able to bear the economic risk of the purchase of the Shares.

  1. Stapled Transfers. The Holder acknowledges that each Warrant may be stapled to a B share as separately agreed by the Company and NFL. The Holder covenants and agrees that (i) each B Share held by it (if any) shall only be Transferred together with a Warrant (and vice versa), (ii) as a condition of any Transfer of any Warrant to the extent permitted under this Agreement, a Transferee must acquire a corresponding number of B Shares, if issued to the Holder (or prior Holder) of the Warrant being Transferred and then outstanding, in connection with, and as a condition of, such Transfer and (iii) upon each purchase of a Share pursuant to the exercise of a Warrant, a B Share, if issued to the Holder (or prior Holder) of the Warrant being exercised and then outstanding, shall be repurchased or, in the Company’s discretion, redeemed by the Company and cancelled at par value, in each case, in accordance with the Memorandum of Incorporation. In the event that the number of Shares underlying a Warrant is adjusted pursuant to Section 6 of this Warrant Certificate, the number of B Shares (if any) stapled to a Warrant shall be correspondingly adjusted in accordance with the Memorandum of Incorporation. Any attempted Transfer of any Warrant or B Share (if any) in contravention of this Section 11 shall be null and void ab initio and shall not operate to Transfer any Warrant, any B Share, any Share issuable upon conversion of a Warrant or any economic interest in any Warrants, in each case, to any purported Transferee.

  2. [Reserved.]

Termination. In the event of any termination of the License Agreement by GSMI pursuant to Section V(b) of Annex I thereunder, all unvested Warrants and the B Shares stapled thereto (if any) issued hereunder shall immediately be cancelled or redeemed for nil consideration as applicable and cease to exist or be of any effect.

  1. Restrictive Legend. The Warrants, the Shares and the B Shares (if any) (unless registered under the Act) shall be stamped or imprinted with a legend in substantially the following form:

THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED. SUCH SECURITIES ARE SUBJECT TO CERTAIN RESTRICTIONS ON TRANSFER CONTAINED IN THE WARRANT CERTIFICATE COVERING THESE SECURITIES. COPIES OF THE WARRANT CERTIFICATE COVERING THESE SECURITIES AND RESTRICTING THEIR TRANSFER MAY BE OBTAINED AT THE PRINCIPAL EXECUTIVE OFFICES OF THE COMPANY.

  1. Warrants Nontransferable.

(a) Subject to the terms and conditions set forth in this Section 15 and any other agreement or arrangement entered into between the Company and the original Holder hereof, this Warrant Certificate, the rights and obligations hereunder and the Warrants issued pursuant to this Warrant Certificate (but excluding, for the avoidance of doubt, the Shares issuable upon exercise of the Warrants, which are freely transferable (subject to the limitations set forth in Section 15(c) herein)) are nontransferable, provided, that, Holder shall be permitted to Transfer any Warrant that is vested pursuant to the schedule set forth on Exhibit B (together with its stapled B Share (if any)) solely to a NFL Permitted Transferee, or otherwise in accordance with this Section 15 or with the written consent of the Company.

(b) [Reserved.]

(c) NFL will use good faith efforts (including seeking the advice of a nationally recognized broker/deal firm) to conduct Transfers of any or all of its Ordinary Shares in an orderly manner without unduly and materially adversely affecting trading of the Ordinary Shares of Genius Sports on the New York Stock Exchange (or successor primary exchange on which it is then listed). Notwithstanding anything to the contrary set forth in this Section 15(c), the first sentence of this Section 15(c) shall not apply in the case of any Transfer made in connection

with an Adverse Regulatory Requirement or any other Transfer that may be separately agreed to in writing between the Company and NFL for internal NFL policy or regulatory purposes; provided, that, in the case of Transfers in the event of that an Adverse Regulatory Requirement, such Transfer shall be with three (3) Business Days prior written notice to the Company with reasonable detail about the intended method of Transfer.

  1. Replacement on Loss; Division and Combination.

(a) Replacement of Warrant Certificate on Loss. Upon the loss, theft, destruction or mutilation of this Warrant Certificate and upon delivery of an indemnity reasonably satisfactory to the Company (it being understood that a written indemnification agreement or affidavit of loss of the Holder shall be a sufficient indemnity) and, in case of mutilation, upon surrender of such Warrant Certificate for cancellation to the Company, the Company at its own expense shall execute and deliver to the Holder, in lieu hereof, a new Warrant Certificate of like denomination, date and tenor and representing an equivalent number of Warrants as the Warrant Certificate so lost, stolen, mutilated or destroyed; provided, that, in the case of mutilation, no indemnity shall be required if this Warrant in identifiable form is surrendered to the Company for cancellation.

(b) Division and Combination of Warrants. Subject to compliance with the applicable provisions of this Warrant and the Investor Rights Agreement as to any transfer or other assignment which may be involved in such division or combination, the Warrants represented by this Warrant Certificate may be divided or, following any such division of the Warrants represented by this Warrant Certificate, subsequently combined with other Warrant Certificates, upon the surrender of the Warrant Certificate or Certificates to the Company at its then principal executive offices, together with a written notice specifying the names and denominations in which new Warrant Certificate(s) are to be issued, signed by the respective Holders or their agents or attorneys. Subject to compliance with the applicable provisions of this Warrant Certificate and the Investor Rights Agreement as to any transfer or assignment which may be involved in such division or combination, the Company shall at its own expense execute and deliver a new Warrant Certificate or Certificates in exchange for the Warrant Certificate or Certificates so surrendered in accordance with such notice. Such new Warrant Certificate or Certificates shall be of like tenor to the surrendered Warrant Certificate or Certificates and shall represent in the aggregate an equivalent number of Warrants as the Warrant Certificate or Certificates so surrendered in accordance with such notice.

  1. Notices. All notices hereunder shall be effective when given, and shall be deemed to be given upon receipt or, if earlier, (a) upon delivery, if delivered by hand, (b) one business day after the business day of email transmission, if delivered by email transmission, and shall be addressed (i) if to the Holder, to 345 Park Avenue, New York, NY 10154, Attn: ***** (email: *****), with a copy to National Football League, 345 Park Avenue, New York, NY 10154, Attn: ***** (email: *****), with a copy (which does not constitute notice) to ***** (email: *****), Ropes & Gray LLP, 1211 Avenue of the Americas, New York, NY 10036, and (ii) if to the Company, to 1st Floor, 27 Soho Square, London, England, W1D 3QR, Attn: Jack Davison, Chief Commercial Officer (email: *****), with a copy (which does not constitute notice) to Genius Sports Media Inc., 850 New Burton Road, Suite 201, Dover, DE 19904 (email: *****), or at such other address or electronic mail addresses as the Holder or the Company (as applicable) shall have furnished in writing by notice given to the other party pursuant to this provision.

  2. Governing Law. This Warrant Certificate shall be governed by the laws of the State of New York and the New York federal courts as the exclusive courts of jurisdiction, without regard to the conflicts of law provisions of any jurisdiction. ANY RIGHT TO TRIAL BY JURY WITH RESPECT TO ANY CLAIM OR ACTION ARISING OUT OF THIS AGREEMENT IS HEREBY WAIVED.

  3. Successor and Assigns. This Warrant Certificate and the rights evidenced hereby shall be binding upon and shall inure to the benefit of the parties hereto and the successors of the Company and the successors and permitted assigns of the Holder. Such successors and/or permitted assigns of the Holder shall be deemed to be a Holder for all purposes hereunder.

  4. No Third-Party Beneficiaries. This Warrant Certificate is for the sole benefit of the Company and the Holder and their respective successors and, in the case of the Holder, permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any other Person any legal or equitable right, benefit or remedy of any nature whatsoever, under or by reason of this Warrant Certificate.

  5. Amendments and Waivers. No modification of or amendment to this Warrant Certificate, nor any waiver of any rights under this Warrant Certificate, will be effective unless in a writing signed by both parties hereto. Waiver by the Holder of a breach of any provision of this Warrant Certificate will not operate as a waiver of any other or subsequent breach. Notwithstanding anything to the contrary herein, upon any exercise of Warrants of less than all the number of Warrants represented by this Warrant Certificate, this Warrant Certificate shall automatically and without further action be deemed to be amended such that this Warrant Certificate shall represent the remaining number of unexercised Warrants.

  6. Counterparts. This Warrant Certificate may be executed in one or more counterparts, each of which will be deemed an original, but all of which together will constitute one and the same instrument. Facsimile copies or pdf copies of signature pages shall be binding originals.

  7. Equitable Relief. Each of the Company and the Holder acknowledges that a breach or threatened breach by such party of any of its obligations under this Warrant Certificate would give rise to irreparable harm to the other party hereto for which monetary damages would not be an adequate remedy and hereby agrees that in the event of a breach or a threatened breach by such party of any such obligations, the other party hereto shall, in addition to any and all other rights and remedies that may be available to it in respect of such breach, be entitled to equitable relief, including a restraining order, an injunction, specific performance and any other relief that may be available from a court of competent jurisdiction.

  8. Tax Matters.

(a) Prior to the issuance of B Shares that are stapled to the Warrants, each of the Company and the Holder agrees to treat each Warrant as a single outstanding share of non-voting common equity for U.S. federal income tax purposes. From and after the issuance of B Shares that are stapled to the Warrants, each of the Company and the Holder agrees that each Warrant and the B Share stapled thereto will, together, be treated as a single outstanding share of voting common equity for U.S. federal income tax purposes. In each such case, each of the Company and the Holder will file (and cause their Affiliates to file) all tax returns and take all tax positions (including in connection with any tax audit) in a manner consistent with such treatment, unless otherwise required by (i) a contrary final determination by an applicable taxing authority or (ii) applicable non-U.S. tax law.

[Signature page follows]

The Company has caused this Warrant Certificate to be issued as of the date first written above.

GENIUS SPORTS LIMITED
By: /s/ Mark Locke
Name: Mark Locke
Title: Chief Executive Officer
ACKNOWLEDGED AND AGREED
--- ---
(and the Holder hereby makes the representations and warranties by Holder set forth above):
HOLDER:
NFL ENTERPRISES LLC
By: /s/ Dhruv Prasad
Name: Dhruv Prasad
Title: SVP Business Development and Strategic Investments

EXHIBIT A

NOTICE OF EXERCISE

TO: Genius Sports Limited<br> <br>1st Floor, 27 Soho<br>Square<br> <br>London, England, W1D 3QR<br> <br>Attention: Tom Russell, Chief<br>Legal Officer
AND TO: Genius Sports Media Inc.<br> <br>850 New Burton Road,<br>Suite 201<br> <br>Dover, DE 19904
AND TO: [email protected]
  1. The undersigned hereby elects to exercise __________ Warrants to purchase the Shares of Genius Sports Limited pursuant to the terms of the attached Warrant Certificate. The capitalized terms used herein and not otherwise defined shall have the meanings set forth in the Warrant Certificate.

  2. Method of Exercise (Please initial the applicable blank):

_____ The undersigned elects to exercise the Warrants represented by the attached Warrant Certificate by means of a cash payment, and tenders herewith or by concurrent wire transfer payment in full for the purchase price of the shares being purchased.

_____ The undersigned elects to exercise the Warrants represented by the attached Warrant Certificate by means of the net exercise provisions of Section 3(b) of the Warrant Certificate.

  1. Please issue a certificate or certificates, including book-entry entitlements, representing said Shares in the name of the undersigned or in such other name as is specified below:

(Name)

(Address)

  1. The undersigned hereby represents and warrants that the aforesaid Shares are being acquired for the account of the undersigned for investment and not with a view to, or for resale, in connection with the distribution thereof, and that the undersigned has no present intention of distributing or reselling such shares and all representations and warranties of the undersigned set forth in the attached Warrant Certificate are true and correct as of the date hereof.
(Signature)
(Name)
(Date) (Title)

EXHIBIT B

Vesting Terms

The Warrants represented by the attached Warrant Certificate will become exercisable, earned, and vested on the earlier of: (i) with respect to the below indicated Warrants on the dates set forth below and (ii) with respect to any Warrants that remain unvested upon a Change of Control, shall vest effective immediately prior to such Change of Control:

Vesting Date Warrants
April 1, 2028; provided that, at the sole election of Holder and upon at least 61 days<br>written notice prior to April 1, 2028, the vesting date of any portion of the Warrants, up to the full amount, may be delayed to a date at the sole election of Holder that is no later than August 2, 2029 5,000,000
TOTAL: **** 5,000,000