10-Q - GRHI - Equibles

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒ QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2024

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number: 000-56304

GOLD ROCK HOLDINGS, INC.

(Name of Small Business Issuer in its charter)

Nevada	000-51074	87-0434297
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

2020 General Booth Blvd.

Suite 230

Virginia Beach, VA 23454

(Address of principal executive offices)

Registrant's telephone number: (757) 306-6090

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐<br><br> <br>Non-accelerated filer ☒<br><br> <br>Emerging growth company ☐	Accelerated filer ☐<br><br> <br>Smaller reporting company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
NONE	NONE	NONE

State the number of shares outstanding of each of the issuer’s classes

of common equity, as of the latest practicable date: At May 1, 2024 the registrant had outstanding 236,886,969 shares of common stock, par value $0.001 per share.

| -1- |

| --- |

TABLE OF CONTENTS

		PAGE
PART I
Item 1.	Condensed Consolidated Unaudited Financial Statements	3
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	11
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	14
Item 4.	Controls and Procedures	14
PART II
Item 1.	Legal Proceedings	15
Item 1A.	Risk Factors	15
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item 3.	Defaults Upon Senior Securities	15
Item 4.	Mining Safety Disclosures	15
Item 5.	Other Information	16
Item 6.	Exhibits	16
	Signatures	16

| -2- |

| --- |

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

GOLD ROCK HOLDINGS, INC.

FINANCIAL REPORTS
AT
MARCH 31, 2024

INDEX TO FINANCIAL STATEMENTS

Condensed Consolidated Balance Sheets at March 31, 2024 - Unaudited and December 31, 2023- Audited	4
Condensed Consolidated Statements of Operations for the Three Months Ended March 31, 2024 and 2023- Unaudited	5
Condensed Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2024 and 2023- Unaudited	6
Condensed Consolidated Statements of Stockholders' Equity for the Three Months Ended March 31, 2024 and 2023- Unaudited	7
Notes to the Condensed Consolidated Unaudited Financial Statements	8-10

| -3- |

---
---
CONDENSED CONSOLIDATED BALANCE SHEETS - UNAUDITED
			December 31,
---	---	---	---	---	---
			2023
ASSETS
Current Assets
Cash	259,187		$	108
Total Current Assets	259,187			108
Total Assets	259,187		$	108
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current Liabilities
Accounts Payable and Accrued Expenses	3,875		$	9,900
Accrued Board of Director Compensation	80,000			-
Total Current Liabilities	83,875			9,900
Total Liabilities	83,875			9,900
Stockholders' Equity (Deficit)
Common Stock - 0.001 Par; 850,000,000 Shares Authorized, 236,886,969 and 231,053,636 Issued and Outstanding, Respectively	236,886			231,053
Additional Paid-In-Capital	970,059			625,192
Accumulated Deficit	(1,031,633	)		(866,037	)
Total Stockholders' Equity (Deficit)	175,312			(9,792	)
Total Liabilities and Stockholders' Equity (Deficit)	259,187		$	108

All values are in US Dollars.

The accompanying notes are an integral part of theseunaudited condensed consolidated financial statements.

| -4- |

---
---
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - UNAUDITED
Three Months Ended March 31,	2024			2023
---	---	---	---	---	---	---
Sales	$	-		$	-
Cost of Sales		-			-
Gross Profit		-			-
Operating Expenses
Board of Director Compensation		100,000			170,000
Consulting		10,500			3,000
General and Administrative		55,096			23,358
Total Expenses		165,596			196,358
Net Loss for the Period	$	(165,596	)	$	(196,358	)
Weighted Average Number of Common Shares - Basic and Diluted		234,808,214			93,863,160
Net Loss for the Period Per Common Shares -Basic and Diluted	$	(0.00	)	$	(0.00	)

The accompanying notes are an integral part of theseunaudited condensed consolidated financial statements.

| -5- |

---
---
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - UNAUDITED
Three Months Ended March 31,	2024			2023
---	---	---	---	---	---	---
Cash Flows from Operating Activities
Net Loss for the Period	$	(165,596	)	$	(196,358	)
Non-Cash Adjustments:
Common Shares Issued for Professional Services		-			-
Common Stock Issued for Board of Director & Consulting Services		-			172,000
Common Stock Issued to Prepay Director for Payment of Operating Expenses		-			29,000
Changes in Assets and Liabilities:
Prepaid Expenses		-			(5,725	)
Accounts Payable and Accrued Expenses		(6,025	)		1,035
Accrued Board of Directors Compensation		80,000			-
Net Cash Flows Used In Operating Activities		(91,621	)		(48	)
Cash Flows from Investing Activities		-			-
Cash Flows from Financing Activities
Cash Received from Sale of Common Stock		350,000			-
Capital Contributions from Directors		700			-
Net Cash Flows Provided by Financing Activities		350,700			-
Net Change in Cash		259,079			(48	)
Cash - Beginning of Period		108			1,284
Cash - End of Period	$	259,187		$	1,236
Cash Paid During the Period for:
Interest	$	-		$	-
Income Taxes	$	-		$	-

The accompanying notes are an integral part of theseunaudited condensed consolidated financial statements.

| -6- |

---
---
CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT) - UNAUDITED
	Common Stock			Additional					Total
---	---	---	---	---	---	---	---	---	---	---	---
	0.001 Par			Paid-In		Accumulated			Stockholders'
For The Three Months Ended March 31, 2023	Shares	Amount		Capital		Deficit			Equity (Deficit)
Balance - January 1, 2023		$	87,482	$	144,353	$	(633,726	)	$	(401,891	)
Common Stock Issued for Accounts Payable and Accrued Expenses			95,714		306,286		-			402,000
Common Stock Issued to Prepay Director for Payment of Operating Expenses			6,905		22,095		-			29,000
Common Stock Issued for Board of Director & Consulting Services			40,952		131,048		-			172,000
Net Loss for the Period			-		-		(196,358	)		(196,358	)
Balance - March 31, 2023		$	231,053	$	603,782	$	(830,084	)	$	4,751

All values are in US Dollars.

	Common Stock			Additional					Total
	0.001 Par			Paid-In		Accumulated			Stockholders'
For The Three Months Ended March 31, 2024	Shares	Amount		Capital		Deficit			Equity (Deficit)
Balance - January 1, 2024		$	231,053	$	625,192	$	(866,037	)	$	(9,792	)
Common Stock Sold			5,833		344,167		-			350,000
Capital Contributions - Directors			-		700		-			700
Net Loss for the Period			-		-		(165,596	)		(165,596	)
Balance - March 31, 2024		$	236,886	$	970,059	$	(1,031,633	)	$	175,312

All values are in US Dollars.

The accompanying notes are an integral part of theseunaudited condensed consolidated financial statements.

| -7- |

| --- |

GOLD ROCK HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS- UNAUDITED

NOTE 1 – Organization & Description of Business

The Company was incorporated in the State of Nevada in February 1997 as Affordable Homes of America. In March 1999 we merged into Kowtow, Inc. and changed our name to Affordable Homes of America, Inc. On October 12, 2000, we changed our name to World Homes, Inc. and on August 23, 2001, we changed our name to Composite Industries of America, Inc. On September 02, 2004, the Company changed its name to Gold Rock Holdings, Inc. On January 08, 2009, the Company did a name change to The Affordable Homes Group, Inc. On March 01, 2011, the Company changed its name to Global Green Group, Inc. On January 09, 2015, the Company changed its name back to Gold Rock Holdings, Inc., the current name of the Company. In 2019, Gold Rock Holdings, Inc. established itself as a provider of engineering and construction management services producing site-plans, construction drawings, cost computations, fiber network designs, and other related construction services. The Company changed its business model from engineering and construction management services, as a result of a change in control on October 2, 2023. Gold Rock intends to grow and further establish itself through mergers, acquisition and management of technological assets. On December 12, 2023, the Company formed a wholly owned subsidiary in the State of Wyoming by the name of LOOT8, Inc. LOOT8, Inc., had no activity through December 31, 2023. LOOT8, Inc. currently is in the beta testing phase of its business and has no revenue. However, it has developed a Web3 content management system (CMS) pioneering the “Relationship Economy” through SocialFi, and a new monetization model. This model is designed to empower individuals with compelling stories to monetize their relationships beyond traditional influencer models.

NOTE 2 – Summary of Significant AccountingPolicies

Basis of Presentation

The accompanying condensed consolidated balance sheet has been derived from the December 31, 2023 audited financial statements and the unaudited condensed consolidated financial statements as of March 31, 2024 and 2023, have been prepared in accordance with generally accepted accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements and should be read in conjunction with the audited financial statements and related footnotes included in our Annual report on Form 10-K for the year ended December 31, 2023 (the “2023 Annual Report”), filed with the Securities and Exchange Commission (the “SEC”). It is management’s opinion, however, that all material adjustments (consisting of normal recurring adjustments), have been made which are necessary for fair condensed consolidated financial statements presentation. Operating results for the three months ended March 31, 2024, are not necessarily indicative of the results of operations expected for the year ending December 31, 2024.

Principles of Consolidation

The condensed consolidated financial statements include the accounts of Gold Rock Holdings, Inc., and its wholly owned subsidiary, Loot8 Inc., (the “Company”). All significant inter-company balances have been eliminated in consolidation.

Method of Accounting

The Company’s consolidated financial statements have been prepared and presented in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”)

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and cash equivalents may include time deposits, certificates of deposit, and all highly liquid debt instruments with original maturities of three months or less. The Company maintains cash and cash equivalents at financial institutions located in the United States, which periodically may exceed federally insured amounts.

| -8- |

| --- |

GOLD ROCK HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS- UNAUDITED

NOTE 2 – Summary of Significant AccountingPolicies - continued

Earnings (Loss) per Share

Earnings (loss) per share of common stock are computed in accordance with FASB ASC 260 “Earnings per Share”. Basic earnings (loss) per share are computed by dividing income or loss available to common shareholders by the weighted-average number of common shares outstanding for each period. Diluted earnings per share are calculated by adjusting the weighted average number of shares outstanding assuming conversion of all potentially dilutive stock options, warrants and convertible securities, if dilutive. Common stock equivalents that are anti-dilutive are excluded from both diluted weighted average number of common shares outstanding and

diluted earnings (loss) per share.

Stock-Based Compensation

We account for employee and non-employee stock-based compensation in accordance with the guidance of FASB ASC Topic 718,Compensation—Stock Compensation, which requires all share-based payments, including grants of stock options, to be recognized in the financial statements based on their fair values. The fair value of the equity instrument is charged directly to compensation expense and credited to additional paid-in capital over the period during which services are rendered.

Fair Value of Financial Instruments

The estimated fair values for financial instruments are determined at discrete points in time based on relevant market information. These estimates involve uncertainties and cannot be determined with precision. The carrying amounts of accounts payable and accrued liabilities approximate fair value given their short-term nature or effective interest rates.

Revenue Recognition

The Company implemented ASC 606, Revenue from Contractswith Customers. These included the development of new policies based on the five-step model provided in the new revenue standard, ongoing contract review requirements, and gathering of information provided for disclosures.

The Company recognizes revenue and cost of goods sold from product sales or services rendered when control of the promised goods are transferred to our clients in an amount that reflects the consideration to which we expect to be entitled in exchange for those goods and services. To achieve this core principle, we apply the following five steps: identify the contract with the client, identify the performance obligations in the contract, determine the transaction price, allocate the transaction price to performance obligations in the contract and recognize revenues when or as the Company satisfies a performance obligation.

NOTE 3 – Recently Issued Accounting Standards

The Company has implemented all new accounting pronouncements that are in effect and is evaluating any that may impact its financial statements, including the new lease standard. The Company does not have any leases and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

NOTE 4 – Going Concern

The Company’s condensed consolidated financial

statements have been presented on the basis that it is a going concern, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has an accumulated deficit of $1,031,633 at March 31, 2024, which, among other factors, raises substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company’s ability to generate profitable operations in the future and/or to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they are due.

| -9- |

| --- |

GOLD ROCK HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS- UNAUDITED

NOTE 4 – Going Concern – continued

While the Company is attempting to continue operations and generate revenues, the Company’s cash position may not be significant enough to support the Company’s daily operations. Management believes that the actions presently being taken to further implement the Company’s business plan; to expand sales with a dynamic marketing campaign and generate revenues provide the opportunity for the Company to continue as a going concern. While the Company believes in the viability of its strategy to generate revenues and in its ability to raise additional funds, there can be no assurances to that effect. The ability of the Company to continue as a going concern is dependent upon the Company’s ability to further implement its business plan and generate revenues.

NOTE 5 – Related Party Transactions

During the three months ended March 31, 2024, a director

of the Company paid one invoice of the Company in the amount of $700. This amount will not be reimbursed to the director and is included in additional paid in capital at March 31, 2024. During the three months ended March 31, 2023 two (2) of the board of directors paid all expenses of the Company in the amount of $23,275. The Company advanced to the director who pays the operating expenses 6,904,761 shares of common stock valued $29,000 based upon the closing price of $0.0042 at date of issuance to reimburse and prepay the director of his out of pocket costs paid on behalf of the Company.

The Company has a consulting agreement with a majority

shareholder/board of director. The agreement is for $1,000 monthly. Consulting expenses for each of the three months ended March 31, 2024 and 2023 was $3,000 and is included in accounts payable in the amount of $2,000 and $1,000 at March 31, 2024 and March 31, 2023, respectively.

The Company entered into a compensation agreement

beginning January 1, 2023, and ending on December 31, 2028 in the amount of $95,000 annually, payable in common stock with its Board Chairman. This contract was terminated in October 2023 and a new contract has yet to be agreed upon. An additional contract was approved for the Company’s Chief Financial Officer and Secretary for a three (3) year term effective January 1, 2023, in the amount of $75,000 annually to be paid in shares. Board of directors’ compensation for the three months ended March 31, 2023, was $170,000 and was paid in common stock on March 23, 2023. (See Note 6).

The Company entered into an agreement with the officer of Loot8 for $12,500 monthly of which $10,000 will be monthly and $2,500 will be deferred until the Company’s financial health is projected to support full payment. Board of director compensation for the three months ended March 31, 2024, was $100,000.

NOTE 6 – Stock

Preferred Stock

Preferred stock consists of 50,000,000 shares authorized

at $0.001 par value. Preferred stock are blank check and have no conversion, dividend or voting rights. On January 11, 2024, the Company designated 20,000,000 to be classified as Series A preferred. Series A have voting rights equal to 25 common stock votes, have the same rights to liquidation as common and have no dividend or conversion rights. At March 31, 2024 and December 31, 2023 there were -0- preferred shares issued and outstanding.

Common Stock

Common stock consists of 850,000,000 shares authorized

at $0.001 par value. At March 31, 2024 and December 31, 2023 there were 236,886,969 and 231,053,636 shares issued and outstanding, respectively.

During the three months ended March 31, 2023, the

Company issued 40,952,381 shares to pay $172,000 of board of directors and consulting services that was included in the statement of operations at December 31, 2022. The shares’ value was based on the market price of the Company’s common stock of on the measurement dates.

During the three months ended March 31, 2023, the

Company issued 6,904,761 shares to pay $29,000 to a director who pays all the operating expenses of the Company. The shares’ value was based on the market price of the Company’s common stock of on the measurement dates.

During the three months ended March 31, 2023, the

Company issued 95,714,286 shares to pay $402,000 for accounts payable and accrued expenses that were on the balance sheet on December 31, 2022. The shares value was based on the market price of the Company’s common stock of on the measurement dates.

During the three months ended March 31, 2024 the Company

sold 5,833,333 shares and received $350,000.

NOTE 7 – Sponsorship Commitment

On February 13, 2024, LOOT8, Inc., the Company’s wholly owned subsidiary entered into a sponsorship commitment with the University of Houston in the amount of $125,000 for one year ending on February 12, 2025, to be paid in twelve (12) installments of $10,416.66 each. The Company made two payments totaling $20,827 which is included in general and administrative expenses for the three months ended March 31, 2024. The remaining sponsorship due as of March 31, 2024 is $104,173.

| -10- |

| --- |

ITEM 2. MANAGEMENT’S DISCUSSION ANDANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following information should be read in conjunction with our financial statements and related notes thereto included in Part I, Item 1, above.

Forward Looking Statements

Certain matters discussed herein are forward-looking statements. Such forward-looking statements contained in this Form 10-Q involve risks and uncertainties, including statements as to:

· our future strategic plans

· our future operating results;

· our business prospects;

· our contractual arrangements and relationships with third parties;

· the dependence of our future success on the general economy;

· our possible future financing; and

· the adequacy of our cash resources and working capital.

From time to time, we or our representatives have made or may make forward-looking statements, orally or in writing. Such forward-looking statements may be included in, but not limited to, press releases, oral statements made with the approval of an authorized executive officer or in various filings made by us with the Securities and Exchange Commission. Words or phrases "will likely result", "are expected to", "will continue", "is anticipated", "estimate", "project or projected", or similar expressions are intended to identify "forward-looking statements". Such statements are qualified in their entirety by reference to and are accompanied by the above discussion of certain important factors that could cause actual results to differ materially from such forward-looking statements.

The risks identified here are not all inclusive. New risk factors emerge from time to time and it is not possible for management to predict all of such risk factors, nor can it assess the impact of all such risk factors on the company's business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements. Accordingly, forward-looking statements should not be relied upon as a prediction of actual results.

The financial information set forth in the following discussion should be read in conjunction with the financial statements of Gold Rock Holdings, Inc. included elsewhere herein.

Business

Gold Rock Holdings, Inc., (Gold Rock) a Nevada corporation, is a holding company that acquires technological assets.

The Company changed its business model from engineering and construction management services, produce site-plans, construction drawings, cost computations, fiber network designs, and other related construction services, as a result of a change in control on October 2, 2023.

Gold Rock intends to grow and further establish itself through mergers, acquisitions, and management of technological assets. As such, Gold Rock Holdings, Inc. (the "Company") announced on December 12, 2023, that it formed a Wyoming corporation by the name of LOOT8, Inc. as its operating wholly-owned subsidiary. LOOT8, Inc. acquired certain intellectual property known as "LOOT8." LOOT8 is a Web3 Commerce and Content Management Engine Software. At its core, it harnesses the power of multiple public blockchains alongside the IPFS file system, with a user-friendly interface akin to Web2. LOOT8 is engineered to cater to a variety of enterprise necessities including digital product passports, private communication channels, and loyalty programs, among others. LOOT8 provides enterprises the capability to oversee and manage their content on IPFS nodes, leveraging AI to make the underlying content interactive as a way to enable small businesses and content creators to scale at a faster pace and to create differentiated experiences.

LOOT8, Inc. currently is in the beta testing phase of its business and has no revenue. However, it has developed a Web3 content management system (CMS) pioneering the “Relationship Economy” through SocialFi, and a new monetization model. This model is designed to empower individuals with compelling stories to monetize their relationships beyond traditional influencer models.

The new monetization model is made up of three discrete revenue streams. It is planned that the first stream will be a direct-to-consumer (D2C) model where LOOT8 will employ Web3 technology to manage memorabilia and fan engagement. Key initiatives include a partnership with Perpetual Sports for athletes' Name, Image, and Likeness (NIL) rights, and revenue generation through a 10% transaction fee on subscriptions and digital collectible sales. The model also includes a collaboration with LBX Food Robotics for vending machines at universities and other venues, which serve as sales points for digital memorabilia, and the integration of APPIX for real-time notifications on collectible availability. The second revenue stream we anticipate will target the youth market. LOOT8 has partnered with KIPP Charter Schools to introduce customizable AI avatars and companions. This feature is expected to contribute to revenue through a 10% transaction fee on cosmetic items for AI companions’, while maintaining these digital assets on LOOT8’s platform. The third stream anticipated will make use of an enterprise model that will leverage Marcus Daley, GRHI’s CEO, background with NeuralMetrics and towards Software as a Service (SaaS) licensing and advertising-driven models. The Company plans to focus on Annual Contract Value (ACV) and Annual Recurring Revenue (ARR) from corporate clients. This will allow the Company to address enterprise needs in digital product passport regulations in Europe and similar use-cases globally.

This acquisition is part of GRHI's management’s plan to change its business plan to more fully develop and utilize the LOOT8 platform, focusing on AI and blockchain innovation in digital assets, the SocialFi revolution, and expanding into direct-to-business relationships.

Business Operations

On February 13, 2024, LOOT8, Inc., the Company’s wholly owned subsidiary entered a sponsorship commitment with the University of Houston in the amount of $125,000 for one year ending on February 12, 2025 to be paid in twelve (12) installments of $10,416.66 each. LOOT8, INC., its partner Perpetual Sports, and the University of Houston's Basketball team are working together, building a social media Web3 technology on LOOT8's platform, with a focus on creator-controlled content management and revenues associated with athletes' Name, Image, and Likeness (NIL) (Exhibit 10.01). As of the date of the filing the system is still in beta testing.

| -11- |

| --- |

On February 20, 2024, the Company entered into a Business Advisory Agreement with EAN Companies. The agreement call for EAN Companies and its representative to provide consulting and financial marketing services for a total fee of $15,000; $5000 paid at the time of signing, February 20, 2024, and subsequent monthly payments of $2500. The agreement will end on June 19, 2024, unless parties agree to re-engage (Exhibit 10.02).

On April 3, 2024, the Company's wholly-owned subsidiary LOOT8, Inc. hired Anthony Denkinger as its Chief Executive Officer (See Item 5 - Other Information; Subsequent Events).

Gold Rock Holdings, Inc. maintains an executive office in Virginia Beach, Virginia where all marketing, sales, and customer supports activities are implemented.

Compensation Agreements

The Company entered into a new employment contract with Mr. Ferguson for his rolls as Chairman/CEO/President for a five (5) year period from January 01, 2023 until December 31, 2028, annual pay at $95,000. On October 2, 2023, Mr. Ferguson resigned as the Company CEO, but remains the Company's Chairman and President. His five year contract was cancelled, and has not yet entered into a new contract with the Company.

On October 01, 2023, Merle Ferguson, a director and officer of the Company sold his controlling interest, approximately 86%, in a private transaction to Marcus Daley, CEO and Director. Marcus Daley recently served as Chief Technology Officer (CTO) for S&P Global Ratings where he revitalized the technology organization and led an initiative to move global operations and product delivery to a single cloud platform. He also served as CTO for Mountain America Credit Union, helping them explore Web3 and digital assets as the next frontier for financial services. Prior to that, he was CTO for Nice inContact and CTO for S&P Global Market Intelligence among other roles as CTO building innovative startups and helping mid-size companies through M&A transformations

On October 02, 2023 the Board of Directors ("the Board") accepted the resignation from Mr. Merle Ferguson as the Company's Chief Executive Officer; Mr. Ferguson remains the Company's Chairman of the Board and President of the Company. Mr. Ferguson's compensation agreement entered into with the Company on January 01, 2023 has been cancelled, no new contract has been established as of this date of the filing.

On October 2, 2023, the Board of Directors (the “Board”) of Gold Rock Holdings, Inc. (the “Company”) appointed Mr. Marcus Daley from Provo, UT as a Board of Director and Chief Executive Officer. The Board reviewed Mr. Daley's background and considered him qualified for his positions. The Company has yet to enter into a compensation contract with Mr. Daley as of the date of this filing.

The Company filed a FORM 8-K on October 3, 2023 announcing the above events.

The Company entered into an employment contract with Mr. Kaiser for his rolls as CFO/Secretary/Director for a three (3) year period from January 01, 2023 until December 31, 2026, annual pay at $75,000.

The Company has a consulting agreement with Mr. Kaiser's Company, YES INTERNATIONAL, LLC., for general consulting services and to provide executive office space for Gold Rock Holdings, Inc. The agreement is on a month-to-month bases for $1,000 per month with a 30-day advance notice to discontinue services.

Preferred Shares

On January 11, 2024, the board of directors adopted a resolution authorizing the designation of Series A Preferred Shares. The number of shares designated is 20,000,000. Each of these shares has a par value of $0.001, is not entitled to dividends, has voting rights equal to 25 common votes per share, has the same liquidation rights as common and are not convertible. There are no Series A Preferred Shares outstanding.

Current Directors

The following table provides information concerning our officers and directors. All directors hold office until the next annual meeting of stockholders or until their successors have been elected and qualified.

Marcus Daley	Director/CEO (1)(3)
Merle Ferguson	Chairman / President (2)
Richard Kaiser	Director/CFO/Secretary

(1) On October 2, 2023, the Board of Directors (the “Board”) of Gold Rock Holdings, Inc. (the “Company”) appointed Mr. Marcus Daley from Provo, UT as a Board of Director and Chief Executive Officer.

(2) On October 02, 2023, the Board of Directors (“the Board”) accepted the resignation from Mr. Merle Ferguson as the Company’s Chief Executive Officer; Mr. Ferguson remains the Company’s Chairman of the Board and President of the Company.

(3) Marcus Daley recently served as Chief Technology Officer (CTO) for S&P Global Ratings where he revitalized the technology organization and led an initiative to move global operations and product delivery to a single cloud platform. He also served as CTO for Mountain America Credit Union, helping them explore Web3 and digital assets as the next frontier for financial services. Prior to that, he was CTO for Nice inContact and CTO for S&P Global Market Intelligence among other roles as CTO building innovative startups and helping mid-size companies through M&A transformations.

Transfer Agent

Our transfer agent is Legacy Stock Transfer, Inc. (Formerly Signature Stock Transfer, Inc.) whose address is 14673 Midway Road, Suite 220, Addison, Texas, 75001 and its telephone number 972-612-4120.

Company Contact Information

Our principal executive and subsidiary offices are located at 2020 General Booth Blvd., Unit 230, Virginia Beach, VA 23454, telephone (757) 306-6090. The information to be contained in our Internet website, www.goldrockholdings.com, shall not constitute part of this report.

| -12- |

| --- |

Management’s Discussion and Analysis of FinancialCondition and Results of Operations

Overall Operating Results:

Three Months – March 31, 2024 and 2023 -Statements

The Sales Revenue for the three months ended March 31, 2024 and for the three months ended March 31, 2023 were $-0- and $-0-, respectively. During the three months ended March 31, 2024, the Company and its LOOT8, Inc. wholly owned subsidiary's Web3 content management system had no revenues, and for the same period ending March 31, 2023, the Company had no revenues from its previous business operations in underground fiber contracting.

The Cost of Goods Sold for the three months ended March 31, 2024 was $-0- and the Cost of Goods Sold for the three months ended March 31, 2023 was $-0-.

Gross Margins for the three months ended March 31, 2024 was 0%, the Company and its LOOT8, Inc. wholly owned subsidiary's Web3 content management system had no revenues, and during the same period in 2023 was 0%; the Company from its previous business operations had no contracts for the laying of underground fiber and copper cables.

Gross Profit for the three months ended March 31, 2024 was $-0- and for the three months ended March 31, 2023 was $-0-.

Operating expenses for three months ended March 31, 2024 totaled $165,596 from Board of Directors Compensation, Consulting fees, and General and Administrative Expenses compared to $196,358 for the three months ended March 31, 2023. This decrease in March 31, 2024 compared to the same period ended March 31, 2023 was attributed to decreases in Board of Directors Compensation.

Net Loss:

Net loss for the three months ended March 31, 2024 and 2023 were $165,596 and $196,358, respectively.

Liquidity and Capital Resources:

As of March 31, 2024 the Company’s assets totaled $259,187 which consisted of Cash . Our total liabilities were $83,875. As of March 31, 2024, the Company had an accumulated deficit of $1,031,633 and working capital of $175,312.

As indicated herein, we need capital for the implementation of our business plan, and we will need additional capital for continuing our operations. We do not have sufficient revenues to pay our operating expenses at this time. Unless the Company is able to raise working capital, it is likely that the Company will either have to cease operations or substantially change its methods of operations or change its business plan (See Note 4 in Financial Statements).

Gold Rock Holdings, Inc. does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company, or any of its subsidiaries’ operating results, financial position, or cash flow.

Cash Provided by Used in Operating Activities

Net cash used in operating activities for the three months ended March 31, 2024 and 2023 were $91,612 and $48, respectively.

Cash Flows from Investing Activities

Net cash used in investing activities was $-0- for both the three months periods ended March 31, 2024 and 2023.

Cash Provided by (Used In) Financing Activities

Net cash provided by financing activities was $350,700 for three months ended March 31, 2024, from Cash received from Sale of Common Stock and the Capital Contributions from Directors, and was $-0- for three months ended March 31, 2023.

Critical Accounting Policies

Our financial statements and accompanying notes are prepared in accordance with generally accepted accounting principles in the United States. Preparing financial statements requires management to make estimates and assumptions that impact the reported amounts of assets, liabilities, revenue, and expenses. These estimates and assumptions are affected by management’s application of accounting policies. Critical accounting policies include revenue recognition and stock-based compensation. The Company has implemented all new accounting pronouncements that are in effect and is evaluating any that may impact its financial statements, including revenue recognition. The Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Revenue Recognition

In accordance with ASC Topic 606, Revenue from Contracts with Customers ("ASC 606"), revenues are recognized when control of the promised goods or services is transferred to our clients, in an amount that reflects the consideration to which we expect to be entitled in exchange for those goods and services. To achieve this core principle, we apply the following five steps: (1) Identify the contract with a client; (2) Identify the performance obligations in the contract; (3) Determine the transaction price; (4) Allocate the transaction price to performance obligations in the contract; and (5) Recognize revenues when or as the company satisfies a performance obligation.

We adopted this ASC on January 1, 2019. Although the new revenue standard is expected to have an immaterial impact, if any, on our ongoing net income, we did implement changes to our processes related to revenue recognition and the control activities within them.

| -13- |

| --- |

Stock-Based Compensation

Recent Accounting Pronouncements

The Company has implemented all new accounting pronouncements that are in effect and is evaluating any that may impact its financial statements, including revenue recognition. The Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Going Concern

We have incurred net losses since our inception. We anticipate incurring additional losses before realizing growth in revenue and we will depend on additional financing in order to meet our continuing obligations and ultimately to attain profitability. Our ability to obtain additional financing, whether through the issuance of additional equity or through the assumption of debt, is uncertain. These conditions raise substantial doubt as to the Company's ability to continue as a going concern. The financial statements do not include any adjustments that might result from the uncertainty about our ability to continue our business.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURESABOUT MARKET RISK

Not applicable

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Principal Executive Officer and Principal Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in the Securities Exchange Act of 1934 Rules 13a-15(e) and 15d-15(e)) as of the end of the period covered by this Quarterly Report on Form 10-Q. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints, and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Based on our evaluation, our Principal Executive Officer and Principal Financial Officer, after considering the existence of material weaknesses identified, determined that our internal control over financial reporting disclosure controls and procedures were not effective as of March 31, 2024.

Evaluation of Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles.

Our internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets, (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with the authorization of our management and directors, and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management, including our Principal Executive Officer and Principal Financial Officer, assessed the effectiveness of our internal control over financial reporting as of March 31, 2024. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO") in Internal Control – Integrated Framework (2013).

| -14- |

| --- |

We identified the following deficiencies which together constitute a material weakness in our assessment of the effectiveness of internal control over financial reporting as of March 31, 20243:

-	The Company has inadequate segregation of duties within its cash disbursement control design.
-	During the period ended March 31, 2024, the Company internally performed all aspects of its financial<br>reporting process, including, but not limited to the underlying accounting records and the recording of journal entries and for the preparation<br>of financial statements. This process was deficient, because these duties were performed often times by the same people, and therefore<br>a lack of review was created over the financial reporting process that might result in a failure to detect errors in spreadsheets, calculations,<br>or assumptions used to compile the financial statements and related disclosures as filed with the SEC. These control deficiencies could<br>result in a material misstatement to our interim or annual financial statements that would not be prevented or detected.
---	---

The Company has inadequate segregation of duties within its cash disbursement control design.

During the period ended March 31, 2024, the Company internally performed all aspects of its financial reporting process, including, but not limited to the underlying accounting records and the recording of journal entries and for the preparation of financial statements. This process was deficient, because these duties were performed often times by the same people, and therefore a lack of review was created over the financial reporting process that might result in a failure to detect errors in spreadsheets, calculations, or assumptions used to compile the financial statements and related disclosures as filed with the SEC. These control deficiencies could result in a material misstatement to our interim or annual financial statements that would not be prevented or detected.

---

It should be noted that any system of controls, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the system are met. In addition, the design of any control system is based in part upon certain assumptions about the likelihood of future events. Because of these and other inherent limitations of control system, there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

This report does not include an attestation report of the Company's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to rules of the Securities and Exchange Commission that permit us to provide only management's report in this annual report.

We regularly review our system of internal control over financial reporting to ensure that we maintain an effective internal control environment. If deficiencies appear in our internal controls, management will make changes that address those deficiencies.

Changes in Internal Control Over Financial Reporting

There have been no changes in the Company's internal control over financial reporting that occurred during the reporting period ended September 30, 2023 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

At this time, there are no materials pending legal proceedings to which the Company is a party or as to which any of its services and products are subject, and no such proceedings are known to the Company to be threatened or contemplated against it.

ITEM 1A. RISK FACTORS

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and, as such, are not required to provide the information under this Item.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIESAND USE OF PROCEEDS

On January 2, 2024, the Company signed a stock subscription agreement with an individual in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.

On January 31, 2024, the Company signed a stock subscription agreement with an individual in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.

On February 7, 2024, the Company signed a stock subscription agreement with a business entity in the amount of $200,000 for 3,333,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.

On February 20, 2024, the Company signed a stock subscription agreement with a business entity in the amount of $50,000 for 833,333 shares of restricted common stock. On April 4, 2024, the Company issued restricted 144-shares at $0.06 per share.

On April 4, 2024, the Company issued 5,833,333 common shares, par value $0.001, 144-restricted shares, pursuant to an exemption from registration provided by Section 4(2) of the Securities Act of 1933. All shares were issued at $0.06 per share through effectuated “Subscription Agreements.” As of the date of this filing the Company has outstanding 236,886,969 shares of common stock, par value $0.001 per share.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINING SAFETY DISCLOSURES

Not applicable.

| -15- |

| --- |

ITEM 5. OTHER INFORMATION.

Subsequent Event

On April 3, 2024, the Company's wholly-owned subsidiary LOOT8, Inc. hired Anthony Denkinger as its Chief Executive Officer. With a distinguished background in logistics and operations management, both in the military and the private sector, Anthony brings a wealth of experience, strategic insight, and leadership to the LOOT8 team. Under his guidance, LOOT8 expects to continue expanding its offerings, enhancing how businesses, artists, and creators engage with their communities through unique digital and physical experiences. Anthony, before coming the CEO of LOOT8, Inc. previously lead LOOT8 as its product manager. His contract is $12,500 per month, $10,000 in cash from Gold Rock Holdings, Inc. (GRHI), and $2,500 is set as deferred compensation which can be paid in GRHI shares, cash or combination at the end of contract term (Exhibit 10.03).

ITEM 6. EXHIBITS

Index to Exhibits.

Exhibit No.	Description of Exhibit
10.01	Perpetual Sports Contract dated February 13, 2014.+
10.02	Business Advisory Agreement with EAN Companies, dated February 20, 2024.+
10.03	Compensation Agreement, Anthony Denkinger as LOOT8, Inc.'s CEO, dated April 3, 2024.+
31.1	Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002.+
31.2	Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §302 of the Sarbanes-Oxley Act of 2002.+
32.1	Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002.+
32.2	Certification Chief Executive Officer pursuant to 18 U.S.C. §1350, as adopted pursuant to §906 of the Sarbanes-Oxley Act of 2002.+
101	Interactive Financial Data XBRL Extensions (iXBRL)+
104	Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101+

filed herewith

SIGNATURES

In accordance with the requirements of the Exchange Act, the Registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

GOLD ROCK HOLDINGS, INC.

Dated: May 2, 2024	By: /s/ Marcus Daley
	Marcus Daley
	Chief Executive Officer / Director
Dated: May 2, 2024	By: /s/ Richard Kaiser
---	---
	Richard Kaiser
	Chief Financial Officer/ Secretary / Director

| -16- |

| --- |

Exhibit 10.01

[ex1001001.jpg]

EXHIBIT 10.02

BUSINESS ADVISORY AGREEMENT

THIS BUSINESS ADVISORY AND CONSULTING AGREEMENT (the “Agreement”) is between Gold Rock Holdings. a Nevada corporation, whose address (the “Company”) 2020 General Booth Blvd, Suite 230, Virginia Beach, Virginia, 23454 and, EAN COMPANIES, D.B.A. located at 73 Northern Oaks DR. Raymond, Maine, 04071

RECITALS

WHEREAS, EAN COMPANIES is in the business of assisting public companies in financial advisory, strategic business planning and professional relations services which are designed to help the Company establish relationships and build their corporate identity.

WHEREAS, , EAN COMPANIES has advised the Company that , EAN COMPANIES is not in the business of stock brokerage, investment advice, or any activities which require registration under the Securities Act of 1933 (the “Act"), the Securities and Exchange Act of 1934 (the “Exchange Act"), or the Investment Advisors Act, and that , EAN COMPANIES does not offer services which may require regulation under federal or state securities laws.

WHEREAS, the Company agrees, after having a complete understanding of the services desired by the Company and the services to be provided by, EAN COMPANIES, that the Company desires to retain, EAN COMPANIES to provide its services as more fully set forth herein (the “Services”) for the Company, and , EAN COMPANIES is willing to provide the Services to the Company.

AGREEMENTS:

NOW, THEREFORE, in consideration of the mutual covenants contained herein, the receipt and sufficiency of which is hereby acknowledged, the parties agree as follows;

1. DUTIES AND INVOLVEMENT

The Company hereby engages, EAN COMPANIES on a non-exclusive basis, and, EAN COMPANIES agrees to provide the Services to the Company which will include the following services:

· Advise the Company and CEO on aspects of the financial markets, strategic planning, international associations and various corporate structures.

· Introduce the Company to various banks, analysts and international potential associates to the Company for fundamental reasons.

· Advise the Company's management concerning assessment of current investor relations programs, corporate partnerships, international expansion and various other matters as determined in conjunction with the Company CEO.

· Help to expand the Company’s institutional and high net worth investor base through introductions, coordinated meetings and conferences.

· The Services will be performed and directed on behalf of the Company both domestically and internationally.

EAN COMPANIESmay include the following additional services with the prior written consent of the Company: marketing surveys, strategic assistance to the Company’s business planning, attendance at conventions and trade shows, stockholder communications, review and assistance in updating a business plan, review and providing advice on the capital structure for the Company, conferences, seminars, national and international tours, including, but not by way of limitation, due diligence meetings, investor conferences and institutional conferences, printed media advertising design, television advertisements/commercials, newsletter production, broker solicitation campaigns, electronic public relations campaigns, direct mail campaigns, placement in investment publications.

-1-

EAN COMPANIESwill not distribute or disseminate any information concerning the Company in any form or medium, unless such information and the form and context in which it is to be presented has either (i) been provided to EAN COMPANIESby the Company expressly for distribution or dissemination pursuant to this Agreement, or (ii) has been reviewed and approved in writing by the Company prior to its distribution or dissemination. by EAN COMPANIES. EAN COMPANIESwill provide the Company a reasonable amount of time to review and ensure the accuracy and completeness of all such information.

2. RELATIONSHIP AMONG THE PARTIES

EAN COMPANIES and Company acknowledge and agree that in providing the Services EAN COMPANIES will be acting as an independent contractor. Nothing herein shall be construed to create a joint venture or partnership between the parties hereto or an employee/employer relationship. EAN COMPANIES shall be an independent contractor pursuant to this Agreement. Neither party hereto shall have any express or implied right or authority to assume or create any obligations on behalf of or in the name of the other party or to bind the other party to any contract, agreement or undertaking with any third party. EAN COMPANIES and its employees and agents are not officers, directors or agents of the Company, and will not be responsible for any management decisions on behalf of the Company and may not commit the Company to any action. The Company and EAN COMPANIES further acknowledge and agree that EAN COMPANIES does not have, through stock ownership or otherwise, the power to control the Company as “control” is defined in the Act, the Exchange Act, or as used in common usage.

3. EFFECTIVE DATE, TERM AND TERMINATION

a. Term. Subject to earlier termination according to the terms herein, this Agreement shall be effective on February 20, 2024, and will continue until June 19, 2024, subject to section 3 (b).

b. Termination. This Agreement may be terminated at the end of each 4-month period starting from the day of engagement by either party for convenience, upon delivery of written notice to the other party on or prior to end of the 3-month period. If this Agreement is terminated by the Company after the commencement of the initial four-month or any succeeding four-month period described in Section 4, below, then notwithstanding such termination of this Agreement, EAN COMPANIES shall be entitled to receive the entire compensation due under that Section 4, for the already commenced period.

4. COMPENSATION AND PAYMENT OF EXPENSES

In consideration of the Services, the Company agrees to pay to EAN COMPANIES the following fees:

Four Month Payment Schedule:

Cash: $15,000 total for 5 payments, signing, $5000 February 20, 2024, and $2500 payments on March 1, 2024, April 1, 2024, May 1, 2024, and June 1, 2024.

Payment Terms.

Cash. First payment will be made on the first day of engagement. All other payments will be made under such terms above. All cash payments will be made by wire.

5. EAN COMPANIES REPRESENTATIONS AND WARRANTIES

EAN COMPANIES represents and warrants to, and covenants with, the Company, as follows:

a. EAN COMPANIES has the capacity, power and authority to enter into this Agreement and EAN COMPANIES has the ability, experience and skills necessary to carry out its obligations under this Agreement;

-2-

b. EAN COMPANIES and its officers, employees, agents and EAN COMPANIES shall comply with all securities laws and regulations applicable to the Company and all policies, rules and requirements of any exchange or quotation system on which the shares of the Company trade;

c. EAN COMPANIES shall, and shall cause its officers, employees, agents and co-s to act always in the best interests of the Company and to perform the services contemplated by this Agreement with the standard of care, skill and diligence of an experienced EAN COMPANIES with experience in performing investor relations, public relations and related types of services;

d. EAN COMPANIES upon notice from the Company, will cease all services under this Agreement for the period directed by the Company without effect on the payment of compensation due hereunder;

e. EAN COMPANIES will not engage in any transaction involving the offer or sale of securities of the Company, and will not solicit or encourage any other party to engage in any transaction involving the offer or sale of securities of the Company, at any time that EAN COMPANIES is in possession of material non-public information concerning the Company;

f. Neither EAN COMPANIES nor any of its affiliates or associates have or will act or be considered to act as an underwriter, broker, dealer or promoter of any of the Company’s securities and none of the services required to be provided by EAN COMPANIES under this Agreement shall require that they be registered as such. Further, EAN COMPANIES agrees not to perform any services under this Agreement that would require such registration. All payments and authorizations under this Agreement constitute compensation for services performed or to be performed and do not constitute an offer, payment, promise or authorization for payment to EAN COMPANIES or its affiliates and/or associates to act as a underwriter, broker, dealer or promoter of any of the Company’s securities;

g. EAN COMPANIES shall comply with all instructions and directions regarding the Services under this Agreement received from the Company;

h. Neither any of EAN COMPANIES officers, directors or employees is subject to EAN COMPANIES nor any disciplinary action by either the Financial Industry Regulatory Authority (FINRA) or the U.S. Securities and Exchange Commission by any violation of such organization’s rules and regulations and that to the best of its knowledge; none of its affiliates or subcontractors are subject to any such similar disciplinary action.

6. SERVICES NOT EXCLUSIVE

EAN COMPANIES devote such of its time and effort necessary to the performance of the Services hereunder. The Company acknowledges that EAN COMPANIES is engaged in other business activities and that it will continue such activities during the Term of this Agreement.EAN COMPANIES shall not be restricted from engaging in other business activities during the Term of this Agreement, including, without limitation, providing services similar to the Services to companies who may compete with the Company.

7. CONFIDENTIALITY

Each party acknowledges that it may have access to confidential information regarding the other party and its business. EAN COMPANIES agree they will not, during or after the Term of this Agreement, divulge, furnish or make accessible to any person (other than with the written permission of the other party) any Confidential Information of the other party. Confidential Information shall mean information that is not publicly known and which the party intends to keep confidential and informs the other party of its desire to keep confidential.

-3-

EAN COMPANIES acknowledges that pursuant to this Agreement EAN may receive confidential insider information about the Company. EAN and any director, manager officer, employee, agent or other person acting on its behalf agrees not to disclose such information to anyone, including, but not limited to, EAN COMPANIES affiliate’s family, friends, business associates or affiliates, until such information has been approved for release by the Company and is released to the general public. EAN shall not use such confidential insider information to arrange for or solicit to buy or sell shares of the Company either directly or indirectly through any person, until such information has been approved for release by the Company and is released to the general public.

9. COMPLIANCE WITH LAW; INDEMNIFICATION

a. In connection with all services performed pursuant to this Agreement, EAN COMPANIES shall comply with all securities laws and regulations applicable to the Company or EAN COMPANIES and all policies, rules and requirements of any exchange or quotation system on which the shares of the Company trade. EAN COMPANIES will not engage in any transaction involving the offer or sale of securities of the Company and will not solicit or encourage any other party to engage in any transaction involving the offer or sale of securities of the Company at any time that EAN COMPANIES is in possession of material non-public information concerning the Company.

b. EAN COMPANIES hereby covenants and agrees to indemnify the Company, its stockholders, directors, officers, employees, affiliates, and agents and their respective successors and assigns and to hold them harmless from and against any and all losses, claims, liabilities, obligations, fines, penalties, damages and expenses, including reasonable attorney’s fees incurred by any of them resulting from or arising out of any action by EAN COMPANIES which constitutes a violation of any law or regulation or as a result of any misrepresentation or other breach of this Agreement made by EAN COMPANIES..

c. The Company hereby covenants and agrees to indemnify EAN COMPANIES its stockholders, directors, officers, employees, affiliates, and agents and their respective successors and assigns and to hold them harmless from and against any and all losses, claims, liabilities, obligations, fines, penalties, damages and expenses, including reasonable attorney’s fees incurred by any of them resulting from or arising out of any untrue statement of any material fact contained in any registration statement, prospectus or report filed by the Company with the U.S. Securities and Exchange Commission; or that arise out of or are based upon the omission to state therein a material fact required to be stated therein, or necessary to make the statements therein not misleading or as a result of any misrepresentation or other breach of this Agreement made by the Company.

10. MISCELLANEOUS PROVISIONS

a. Notices. All notices required or permitted to be given under this Agreement shall be effective only if in writing, and shall be deemed to have been given, received, and delivered (a) when personally delivered; (b) on the third (3rd) business day after the date on which mailed by certified or registered United States mail, postage prepaid and return receipt requested; (c) on the same date on which transmitted by facsimile, electronic mail or other similar electronic means generating a receipt evidencing a successful transmission or upon confirmation of receipt from the receiving party; or (d) on the next business day after the business day on which deposited with a public carrier regulated under United States laws for the fastest commercially available delivery (e.g., overnight), with a return receipt (or equivalent thereof administered by such regulated public carrier) requested, in a sealed envelope addressed to the party for whom intended at the address set forth on the signature page of this Agreement or such other address as either party may designate upon at least ten (10) days’ written notice to the other party.

b. Time. Time is of the essence of this Agreement.

-4-

c. Presumption. This Agreement or any section thereof shall not be construed against any party due to the fact that said Agreement, or any section thereof was drafted by said party.

d. Titles and Captions. All article, section and paragraph titles or captions contained in this Agreement are for convenience only and shall not be deemed part of the context nor affect the interpretation of this Agreement.

e. Pronouns and Plurals. All pronouns and any variations thereof shall be deemed to refer to the masculine, feminine, neuter, singular or plural as the identity of the Person or Persons may require.

f. Further Action. The parties hereto shall execute and deliver all documents, provide all information and take or forbear from all such action as may be necessary or appropriate to achieve the purposes of this Agreement.

g. Savings Clause. If any provision of this Agreement, or the application of such provision to any person or circumstance, shall be held invalid, the remainder of this Agreement, or the application of such provision to persons or circumstances other than those as to which it is held invalid, shall not be affected thereby.

h. Assignment. This Agreement may not be assigned by either party hereto without the written consent of the other, but subject to the foregoing, shall be binding upon the successors of the parties.

i. Choice of Law. This Agreement shall be construed by and enforced in accordance with the laws of the Commonwealth of Virginia.

j. Arbitration. All disputes, claims and controversies arising out of or relating to the interpretation or enforcement of this Agreement, including but not limited to the determination of the scope or applicability of the agreement to arbitrate set forth in this Section 10(j), shall be determined by arbitration in Virginia, before one arbitrator. Judgment on the arbitrator's award may be entered in any court of the City of Virginia Beach, Virginia jurisdiction. This Section 10(j) shall not preclude parties from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction. The arbitrator may, in the award, allocate all or part of the costs of the arbitration, including the fees of the arbitrator and the reasonable attorneys’ fees of the prevailing party.

k. Entire Agreement. This Agreement contains the entire understanding and agreement among the parties. There are no other agreements, conditions or representations, oral or written, express or implied, with regard thereto. This Agreement may be amended only in writing signed by all parties.

l. Waiver. A delay or failure by any party to exercise a right under this Agreement, or a partial or single exercise of that right, shall not constitute a waiver of that or any other right.

m. Counterparts; Electronic Signatures. This Agreement may be executed in duplicate counterparts, each of which shall be deemed an original, but both of which together shall constitute one and the same Agreement. A copy of this Agreement that is executed by a party and transmitted by that party to the other party by facsimile or as an attachment (e.g., in ".tif" or ".pdf" format) to an email shall be binding upon the signatory to the same extent as a copy hereof containing that party's original signature.

-5-

[Signatures appear on the following page.]

-6-

IN WITNESS WHEREOF, the parties hereto have executed and delivered this Agreement to be effective as of the day and year provided herein.

COMPANY:		CONTRACTOR:
GOLD ROCK HOLDINS INC.		EAN COMPANIES
Title: Chief Financial Officer		Title: Managing Partner and CEO
By:	/s/ Richard Kaiser CFO	By:	/s/ Gregory Palmacci

Date: February 20, 2024

-7-

Exhibit 10.03

[ex1003001.jpg]

EXHIBIT 31.1

CERTIFICATION

I, Marcus Daley, certify that:

1.		I have reviewed this quarterly report of Gold Rock Holdings, Inc. on Form 10-Q;
2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.		The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
	a)		Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	b)		Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	c)		Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	d)		Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.
5.		The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
	a)		All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
	b)		Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
	By:	/s/ Marcus Daley
---	---	---
May 2, 2024		Marcus Daley<br><br> <br>Chief Executive Officer / Director<br><br> <br>(Principal Executive Officer)

EXHIBIT 31.2

CFO CERTIFICATION

I, Richard Kaiser, certify that:

1.		I have reviewed this quarterly report of Gold Rock Holdings, Inc. on Form 10-Q;
2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.		The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
	a)		Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	b)		Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	c)		Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	d)		Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.
5.		The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
	a)		All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
	b)		Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
	By:	/s/ Richard Kaiser
---	---	---
May 2, 2024		Richard Kaiser<br><br> <br>Chief Financial Officer / Director<br><br> <br>(Principal Accounting and Principal Financial Officer)

EXHIBIT 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

Pursuant to 18 U.S.C. Section 1350,

As adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

I, Marcus Daley, certify, to my best knowledge and belief, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report of Gold Rock Holdings, Inc., on Form 10-Q for the quarter ended March 31, 2024, fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Gold Rock Holdings, Inc.

	By:	/s/ Marcus Daley
May 2, 2024		Marcus Daley<br><br> <br>Chief Executive Officer/ Director<br><br> <br>(Principal Executive Officer)

EXHIBIT 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

Pursuant to 18 U.S.C. Section 1350,

As adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

I, Richard Kaiser, certify, to my best knowledge and belief, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report of Gold Rock Holdings, Inc. on Form 10-Q for the quarter ended March 31, 2024, fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Gold Rock Holdings, Inc.

	By:	/s/ Richard Kaiser
May 2, 2024		Richard Kaiser<br><br> <br>Chief Financial Officer / Director<br><br> <br>(Principal Accounting and Principal Financial Officer)