Earnings Call Transcript - IDN Q2 2023

Operator, Operator

Good afternoon, welcome to the Intellicheck Q2 2023 Earnings Call. It is now my pleasure to introduce your host, Gar Jackson, from Investor Relations. Thank you. Please proceed.

Gar Jackson, Investor Relations

Thank you, operator. Good afternoon and thank you for joining us today for the Intellicheck second quarter 2023 earnings call. Before we get started, I will take a minute to read the forward-looking statement. Certain statements in this conference call constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as amended. When used in this conference call, words such as will, believe, expect, anticipate, encourage and similar expressions as they relate to the company works management as well as assumptions made by and information currently available to the company's management, identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs about future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances and the company undertakes no obligation to and expressly disclaims any obligation to update or alter its forward-looking statements, whether resulting from such changes as new information, subsequent events or otherwise. Additional information concerning forward-looking statements is contained under the headings of Safe Harbor statement and risk factors listed from time to time in the company's filings with the Securities and Exchange Commission. Statements made on today's call are as of today, August 10, 2023. Management will use the financial term adjusted EBITDA in today's call. Please refer to the company's press release issued this afternoon for further definition, reconciliation and context for the use of this term. We will begin today's call with Bryan Lewis, Intellicheck's Chief Executive Officer; and then Jeff Ishmael, Intellicheck's Chief Operating Officer and Chief Financial Officer, who will discuss the Q2 2023 financial results. Following their prepared remarks, we will take questions from our analysts and institutional investors. Today's call will be limited to 1 hour and I will now turn the call over to Bryan.

Bryan Lewis, CEO

Thank you, Gar, and welcome, everyone, to the Q2 2023 Earnings Call. Before I speak about our results, some highlights and some of the things we're doing to raise awareness of Intellicheck, I'd like to give a brief overview of who we are in order to renew our story. Intellicheck has taken its place as an industry leader and we continue to distinguish ourselves as an exceptional identity validation company because our technology solutions are exceedingly accurate and extremely fast. Many of you on this call are familiar with us, but for our newcomers and those of you who could use an update, we are evolving, we are growing and we continue to be focused on refining at every level to expand our penetration in key market verticals. I believe that this growing reputation for excellence has led to our use by some of the largest banks and credit card issuers in the United States and Canada at their teller workstations, call centers, online and in their stores to validate their customers' identities. We are currently in approximately 30,000 retail locations and over 4,800 bank and lender branches, not counting the pilots, and adoption continues to grow. I feel equally confident that our demonstrated superior speed and accuracy is key to the fact that 28 state-level law enforcement agencies use Intellicheck to validate IDs. And keep in mind that while law enforcement is the only entity that can directly connect with every DMV in North America to validate an ID, they choose Intellicheck. Against speed, accuracy and ease of use are the distinguishing factors. Not to stop there, we're also much more than just ID validation for bars, restaurants, retailers, banks and law enforcement. For example, one of our verticals is our cannabis vending machine clients. To buy cannabis products, the customer scans a QR code on the vending machine screen with their mobile phone. That prompts our system. The ID is validated to prove it is real and that you are of age. In addition, facial recognition is used to show that you are the owner of the ID that you're holding. A person has been geo-located to prove that they are standing at the machine; pretty sophisticated. We are used by our clients because we simplify and expedite the process, allowing them to onboard more clients faster without making them feel like a criminal, and almost as a byproduct, we virtually eliminate fraud. And although I know there are many of you who may know our story very well, given the number of locations we're in, I'm willing to bet that the majority of the people on this call have been run through our validation services and didn't know it was us, whether opening a credit card, doing an in-bank or online banking transaction, making a change to an existing account, buying a car or making a retailer or age-restricted purchase. We are increasingly an integral part of the process. Trusted by our customers to protect their business, reputation, and you. So with all this in mind, now onto some of the financial highlights that Jeff will further detail later. I'll start by saying that our trailing 12-month SaaS revenue continues to increase and has every month for the last 42 months. Our momentum continued in Q2 of 2023 with SaaS revenue up 19% to $4.7 million from $3.9 million in Q2 of 2022. Gross margin improved to 92.5%, and we were EBITDA positive for the quarter. All of this positions us to continue to invest in the growth of the business. Looking at some sales updates of note for the quarter, Financial Services Company number 3 ran through their scan allocations and renewed for another 2.5 million transactions. Turning to the pilots of the 2 regional banks with 1,400 and 2,700 locations that will use Intellicheck in their bank branches, call centers and digital use cases. Here's an update. The 1,400 location bank intends to roll out next month when they finish the software update on the remaining scanners in about one-third of their branches. The 2,700 location bank is live in their contact call center for high-risk account openings with their much more expanded digital and online use case planning to go live later in Q3. The good news is that we are already in discussions on expanding to other partners in their vertical, which is exciting and demonstrates their endorsement of our products. Last quarter, I spoke about a channel partner who has incorporated Intellicheck into their platform and is working with an auto manufacturer with 2,700 locations. The manufacturer saw the early success of the pilot and decided that the launch had to be a big bang because they had not adequately developed training materials or trained their trainers. That is being done now, and they plan to launch in September. You may have seen the press release about the success of the pilot program we've had with the city of Charleston, South Carolina, bar and restaurant owners which has now become a permanent program. During the pilot, we detected 3,400 safe or invalid IPs. And I can tell you that bar owners and security staff love the system. My daughter lives in Charleston and had her ID checked at the venue. She asked the man what they were using, and he said, Intellicheck. When she mentioned me, he couldn't stop talking about Intellicheck. We are now looking to replicate this program in other college towns or places with rowdy entertainment districts. Last quarter, I spoke about the diversification of our client base. To provide further color in that regard, I thought I would list some of the types of clients we onboarded in June in the quarter to help illustrate this progressive growth. We onboarded 17 bars and restaurants, an event security company, an online marketplace for premium event tickets, two more cannabis vending machine companies, a credit union, a small online bank, an internet child safety company, nine more title companies, and additional auto dealers. What I continue to see is there are a lot of business opportunities in the $5,000 to $50,000 annual revenue market, but our challenge has been, we still do not enjoy the brand recognition befitting the company with multi-market vertical success, especially with the pedigree of our clients. As you know, we've engaged in a growing number of efforts to address this challenge. We still aren't satisfied with where these efforts are standing so we have brought on board an agency to re-ramp and further develop our messaging. As part of this process, there's been new clients across all sectors. We asked the head of fraud in one of our largest banks if he would be willing to speak to the agency. He basically told us he would love to because so many of our competitors only do about 20% of what they say they can do while Intellicheck does 100%. We said that anything we could do to help us improve our message and awareness and grow our business will be great for an industry that is trying to stop fraud. When a client of this stature makes such an endorsement and offers further support based on the value of our technology solutions, it speaks volumes. We expect this branding work to be done in Q4 and be ready to launch early next year. We believe that raising awareness about Intellicheck will help drive interest and leads in markets where we know accuracy is important because the stakes are so high. As part of our evolution and refinement, we made some personnel changes as well. We have promoted Jeff to Chief Operating Officer in addition to the CFO role. Jeff has a very strong growth-focused, SaaS operational background and his assuming this role allows me to spend more time on important initiatives in areas like sales, marketing and branding. In his new position, Jeff will look to ensure our internal systems are all fully operational and properly integrated with each other. In addition, given his channel partner experience with Cylance, which really accelerated their growth, he is tasked with building out the systems and programs needed to support this and I'll let him speak more in detail about that shortly. We have also brought in a new VP of Engineering, Jonathan Robins. We brought him on board for two reasons. First is to upgrade our technology stack which will reduce our dependence on Microsoft products and Azure. We believe this will reduce our overall IT costs in 2024. The second reason is his data analytics experience. In his most recent role, he worked with the Chicago Cubs to develop the database and AI for them to track players, even young players, and build models that would help them predict future success and therefore, who they should draft or trade for. That is important because we've been speaking about data and the power of the data in a community setting. Each of our clients use their own data, nothing more, but we see it all. Our clients are very enthusiastic about using analytics and then using AI and machine learning to bring insights to be used in modeling. Some have said that would provide significant value along with ID validation. Jonathan is currently building out the data list that could make that happen. I am very enthusiastic about the exciting developments happening here at Intellicheck. We look forward to sharing more on our expanding efforts to deliver our messaging on point and about products being developed to tap into our data to help our clients stop even more fraud and generate more revenue.

Jeffrey Ishmael, CFO

Hi, thank you, Bryan. On two years of continuous progress that we've been making across all levels of the organization, we continue our efforts to redistribute our spend and investment into the areas that will fuel growth and profitability. Our second quarter SaaS revenue saw growth across our top accounts versus the prior year, and we continue to report a higher average price per scan versus the prior year. We continued our progression towards adjusted EBITDA neutral results for the year. As Bryan mentioned earlier, we're pleased to see the continuous trailing 12-month growth progression in SaaS revenues each month, which has been achieved consecutively for the last 42 months. Continuing to cast a critical light on our SaaS revenue metrics, it's encouraging to see a 14.7% increase in our average price per scan versus the prior year, while we continue to see sequential monthly growth in our transaction activity. With one large customer whose activities are primarily predicated on parsing consumer data at the point of transaction, our average price per scan is up 17% versus last year when adjusted for this customer. I'm also pleased to see that our average price per scan has grown sequentially for the last 18 months, and we will continue to maintain a focus on the development of this metric. This is especially encouraging as it continues to be a testament to the value realized by our customers. We are maintaining a focus on ensuring that renewals across the entire customer landscape include annualized CPI increases, and that we continue rightsizing legacy customers entering renewal periods. As we previously shared, to drive revenues, we've been shifting our expense focus to have a greater emphasis on SG&A specifically our investment in sales and marketing. We're maintaining our focus on operating expenses to ensure that we achieve the expected return on our investments in this area. Within the Q2 period, we initiated a complete overhaul of the customer success team, as well as the platforms they are operating on, to better support our existing customers as well as ensure a smoother onboarding experience for new customers. We also signed and commenced the full brand strategy initiative that will be realized during the Q3 and Q4 periods. We are also beginning the recalibration of our digital advertising strategy to increase the quality of our lead generation efforts. We are finalizing the release of a co-branded industry case study, and we're now initiating the implementation of our channel program to be completed by the end of the year. As Bryan mentioned earlier, we’re excited to put in place a more formalized program that will support an expanded group of resellers, providing marketing and development funds to support their respective channels or regions, as well as develop a collaborative approach with our existing sales team on increased lead generation efforts. We expect this program to have a noticeable impact on our 2024 pipeline growth and bookings. We believe that the combination of efforts discussed above will provide the necessary support from the sales team to drive increases in customer engagement, bookings and revenues in 2024. Turning now to our second quarter results. Revenue for the second quarter of 2023 increased 18% to $4.716 million compared to $4.008 million in the same period of 2022. Our SaaS revenue for the first quarter of 2023 grew 19% to a record $4.663 million, from $3.928 million during the same period of 2022. Gross profit as a percentage of revenues increased to 92.5% for the second quarter of 2023 compared to 90.9% in the same quarter of 2022. The increase was driven by a higher concentration of SaaS revenues, a nominal decrease in hardware revenue, as well as continued improvements in our cloud cost structure. As we discussed during the first quarter earnings call, we continue to model gross margin performance at a range of 90% to 91% as we continue to improve our cloud cost infrastructure and may experience some cost overlap, thus not only impacting our current gross margin performance. While we continue to scrutinize our cost structure, we'll continue to assess any specific impact. Operating expenses, which consist of selling, general and administrative, marketing and research and development expenses, increased $392,000 or 8% to $5.137 million for the second quarter of 2023 compared to $4.742 million for the same period of 2022. The increase was primarily driven by higher general and administrative costs, specifically headcount-related expenses from the full approval of severance-related expenses. Included within operating expenses for the second quarters of 2023 and 2022 were $323,000 and $446,000, respectively, of noncash equity compensation expense. While lower this quarter, we expect our total noncash expenses to continue to comprise approximately 13% to 15% of our operating expenses, with stock-based compensation comprising 90% of that figure. We continue to implement aggressive expense reviews to ensure we are effectively allocating the proper areas to support our growth initiatives. With respect to our Q2 operating expenses, we enacted changes to the team that resulted in the Q2 severance accrual of $417,000, which were fully accrued to employment agreements previously in place. From an annualized perspective, these personnel changes, along with additional changes, will yield approximately $2.1 million in operating expense savings that we'll be able to reallocate towards our investment in sales and marketing initiatives, specifically the brand strategy initiative and the launch of the channel partner program that will lay the foundation for the incremental revenues in 2024. The company reported a net loss of $777,000 for the second quarter of 2023 compared to the net loss of $1.098 million for the same period of 2022. Net loss per diluted share for the second quarter of 2023 was $0.04 compared to the net loss per diluted share of $0.06 for the same period of 2022. The weighted average diluted common shares were 19.1 million for the first quarter of 2023 compared to 18.8 million for the same period of 2022. Adjusted EBITDA for the second quarter of 2023 improved by $619,000 or 106%, resulting in a gain of $36,000 compared to a loss of $583,000 for the same period of 2022. As a result of the expense initiatives we continue to put in place, we're able to realize improvement in our adjusted EBITDA results compared to the same period last year as well as the prior quarter. Turning to the company's liquidity and capital resources, as of June 30, 2023, the company had cash and short-term investments in the form of U.S. treasuries totaling $9.1 million that is currently on deposit at Citibank and Capital One. Working capital, defined as current assets minus current liabilities, is $8.3 million, with total assets of $21.6 million and stockholders' equity of $17.3 million. It's worth noting that the U.S. Treasury subsequently matured in July, and we have rolled these over into a new tranche that matures in December with a weighted average rate of 5.1%. The company has a $2 million revolving credit facility with Citibank that is secured by collateral accounts. There are no amounts outstanding under this facility, and the facility was not utilized during the quarter. Turning now to our internal initiatives, our second quarter continued to maintain a focus on improving our operational effectiveness and ensuring that we have the proper foundation in place to concentrate on revenue and the path forward towards being adjusted EBITDA neutral while continuing to invest in the business. We also continue to build out revenue and performance reporting to closely monitor the transactional health of our key customers and the key industries that we are targeting and serving. The focus will continue to be on driving revenue productivity across our key customers and ensuring that our sales team has the proper data and support they need. As I mentioned in the operating expense remarks, while we recognize the severance accrual within the quarter, this will ultimately lead to the reallocation of approximately $2.1 million towards our sales and marketing efforts, specifically the brand strategy initiative and the formal launch of our channel partner program which will help lay the proper foundation for incremental revenues in 2024. Employees also continue to be our largest internal asset, and we are pleased to continue seeing an increase in our average revenue per employee, which is up 14% versus the same prior year period, as well as up 36% versus 2021. In reviewing other public companies in the $0 to $100 million revenue range in the technology services space, which has 65 selected companies, we were in the upper quartile regarding this metric. We believe that we are currently rightsized from a headcount perspective, and we'll continue to watch this with the caveat that the sales team will always have the latitude for opportunistic hires. In consideration of our continued expense management, we will continue to improve the ratio of our operating expenses to revenue as we continue our progression towards adjusted EBITDA neutral in 2023. We will continue to implement disciplines that we expect will improve our expense ratio by approximately 800 basis points versus 2022, maintain our focus on gross margin performance of 90% to 91% while seeing a fundamental shift in our expenses towards funding sales and marketing initiatives. In closing, we're committed to the continued improvement of our corporate performance. We look forward to sharing our Q3 '23 results in November. I'll now turn the call over to the operator to take your questions.

Operator, Operator

The first question is from Rudy Kessinger, D.A. Davidson.

Rudy Kessinger, Analyst

Great. The sequential growth was very nice to see. I'm curious if you could kind of attribute that growth quarter-over-quarter to a couple of buckets, I guess, existing customers, scan volumes coming in maybe stronger or higher than expected. Obviously, you called out a few customers that came online. But could you just talk about in more detail the quarter-over-quarter growth that you saw?

Bryan Lewis, CEO

Jeff, you ran the numbers, do you want to take that for Rudy?

Jeffrey Ishmael, CFO

Yes, I can jump into that. So Rudy, as we mentioned on the call, we are happy to see the incremental transaction count. We've seen that grow every month, both on a monthly basis as well as for the year. On the variance for the prior year period, we were up almost 11%. So we saw pricing productivity with existing customers. We saw renewals in excess of 96%. So all the metrics we're seeing right now on the revenue side are solid.

Rudy Kessinger, Analyst

Could you provide insights on the severance and restructuring? I understand Garrett has left the company. Were there any other departures, especially in the sales department, or any restructuring in that area?

Bryan Lewis, CEO

We did a restructuring in the marketing department. We swapped out some account managers on the sales side, but nothing that I would call a major restructuring. I would say we did a big round of hiring and you hope that 80% of the people you brought on were the right decisions. But I've said all along that we're going to keep an eye on performance. If we don't think we're getting what we need from them, we're going to make adjustments quickly. The main part of that severance was really Garrett and marketing.

Rudy Kessinger, Analyst

Got it. Okay. And then just the last couple of years now, you've had a very strong sequential growth Q1 to Q2, and then Q3 has been effectively flat versus Q2. I know you're still not giving guidance at this point, but just directionally, how should we think about Q3 SaaS revenue versus Q2 given the visibility you have today into projects that are going to come online this quarter?

Bryan Lewis, CEO

I think it will be a matter of how fast we get some of the banks going. It is generally a quieter period. But a lot of it is going to turn around part of the joy of working with large banks, as they can be very big deals, but it also is a hurry-up-and-wait kind of mentality. So while we don't give guidance, it typically isn't a blowout quarter. But we still expect to see continued sequential growth.

Operator, Operator

The next question we have comes from Jeff Van Rhee from Craig-Hallum Capital Group.

Jeff Van Rhee, Analyst

In relation to Rudy's question about guidance, I understand you don't provide a formal outlook here. However, based on your current pipeline and situation, does 2024 from a SaaS perspective seem to be maintaining a steady pace? We're seeing around 20% growth each quarter. Is your mindset aligned with that, or do you observe indicators suggesting either acceleration or deceleration? I realize you may not want to provide specific numbers, but could you give an indication in those terms?

Bryan Lewis, CEO

I don't see deceleration, that's for sure. We've always kind of said that given the sales team that was coming on, thankfully very strong, we were really expecting definitely more end-of-the-year growth and then more into 2024. I've got to say that the pipeline that this sales team is bringing in has me excited. But again, you get a great pipeline with a bank, and there are certainly a lot of large potentials out there. But then it doesn't matter how much the business people want it, you still have to go through all the internal security controls. And that's sort of at the whim of those people. So I think we're kind of steady as she goes but with the caveat that when you're hunting for significant clients, sometimes they come in quicker, sometimes they take longer. So we could see surprises sooner. I like to, in my mind, forecast that these big opportunities may take longer than normal, but then you can be surprised when you land them much quicker.

Jeff Van Rhee, Analyst

Yes, could you provide more details about your pipeline? I would like to understand its breadth and depth, and how it compares to the overall 12-month ARR in the pipeline versus six months ago. Can you quantify any changes? Additionally, what is the composition of the pipeline? Is it more focused on smaller deals or larger ones? Any insights on this would help clarify your guidance.

Bryan Lewis, CEO

I'm pleased to say that Chris has built a strong pipeline, and he ensures his team maintains it as well. When I compare the pipeline from a year ago to today, it's significantly larger and more realistic. Chris has effectively organized the team, allowing individuals with different skill sets to pursue varied deals in sectors they know well. We have a solid mix of very large deals along with smaller, quick-turnaround projects, such as auto dealerships or bars. I'm also glad to see that we signed a diverse group of clients this quarter, which means we're not just waiting for a big contract to come in. Our pipeline of clients generating $3,000 to $50,000 a year is steadily increasing, mostly thanks to our team's hard work. It's crucial to ensure our branding, marketing, and messaging are effective so that more clients come to us instead of us needing to pursue them.

Jeff Van Rhee, Analyst

Yes. Got it. Got it. And then just one clarification. I think you referenced in the call that the TTM scan price is up 15%. Is there anything that complicates the math that takes a look at your TTM growth and backs that 15% out and the difference is your scanned volumes?

Jeffrey Ishmael, CFO

No. The scan volume is up, Jeff. The price per scan, on a fully blinded basis, increased by 14%. If we exclude the impact from one particular customer, we actually see an increase of 17%.

Operator, Operator

The next question we have comes from Mike Grondahl from Northland Securities.

Unidentified Analyst, Analyst

This is Owen on for Mike tonight. It sounds like there's some momentum rolling in terms of alcohol sales and a growing number of college stadiums, and you guys recently signed a big Midwest stadium. I was just wondering if you had stats to call out there, and how are you targeting growth in this vertical?

Bryan Lewis, CEO

I'd say the stadiums are certainly a focus for us. We have people actively targeting them because it's important for those involved to care about the situation, given the significant financial stakes and the potential consequences for the towns if mistakes are made. Both the vendor and the university could lose money if licenses are pulled, so there's a strong incentive for them to do things right. We have a targeted outreach strategy in place, and it's encouraging that we now have established relationships with all the major concession companies serving the universities. Each stadium operates as its own business within these companies. Since we have already integrated the main four companies and established our identity with them, the process is speeding up. We're not going door-to-door to bars and restaurants individually, as that's not the most efficient use of time. Instead, we aim to focus on larger opportunities similar to those in Charleston, with support from the Councilman and the original bar owner involved in the initiative to help us succeed. We believe that pursuing larger packaged deals is the best way to approach outreach, while most other inquiries come to us organically. Our law enforcement clients serve as excellent references or salespeople, as we often gain new customers simply from their recommendations when issues arise.

Operator, Operator

The final question we have comes from Scott Buck from H.C. Wainwright.

Scott Buck, Analyst

Bryan, can you remind me if you charge for your pilot programs or if you offer them for free to attract customers?

Bryan Lewis, CEO

Generally, we charge, but it can be on a case-by-case basis. Generally, we charge for pilots, and it can be a different type of pilot where you get up to a number of transactions or things like that. But put it this way: I'm not going to lose a deal because somebody significant says, 'well, we don't pay for pilots.' I mean, we're like, 'I don't care' because I know once we're in, we're in.

Scott Buck, Analyst

Right. Right. Okay. That's helpful. And then I'm curious, how do you guys explore it? Or are there potential partnership opportunities that could get you in the door with a meaningful number of potential customers?

Bryan Lewis, CEO

Yes, that's exactly the entire program that Jeff is developing for us. We will establish proper deal registration and similar processes. Currently, many individuals are reselling our products, but we need to formalize this program. There are certainly many potential growth opportunities. We are targeting and having discussions with entities that require solid identity validation across various sectors. We have partners in the automotive industry and others who have integrated our services for age-restricted product scanning. We are also engaging with software providers, for instance, in the title insurance field. We definitely believe that this is an area where we could see significant growth next year. I'm pleased to be the underlying technology, as I mentioned at the start of the call, that many users have experienced without realizing it was us. For example, when someone is asked for their license, they may not know that we are behind the process. I'm comfortable with that model if it allows us to gain access. The automotive sector is a prime example, with around 16,000 dealerships out there. I don’t want to approach each one individually, but if I can partner with the software provider that services most of them to integrate our system, that presents a quick and beneficial opportunity.

Scott Buck, Analyst

Yes, that makes a ton of sense. And then I guess last one for me. Is it fair to suggest that you'll be managing the business at this kind of breakeven adjusted EBITDA level, as long as you see meaningful revenue opportunities that just take a little bit of additional investment?

Bryan Lewis, CEO

Yes, we plan to invest carefully. I'm not keen on wasting money on unproductive pursuits. If it makes sense, we will proceed. If we continue to grow as we are, our margins indicate that there should be enough for both investment and increasing our cash reserves. We understand where we need to allocate funds and the amount required is manageable. Our aim is to maintain EBITDA neutrality until we have a clearer picture, after which we expect to be EBITDA positive regardless of our actions.

Jeffrey Ishmael, CFO

Yes, one of the biggest questions we've got since I started was at what point are you guys going to hit adjusted EBITDA neutral? And so rather than throw highly aggressive aspirational goals out there 2 years ahead, it's like let's just go ahead and let's hit that adjusted EBITDA neutral which we are tracking for and we'll be hitting this year. If you take a look at our trailing 12-month adjusted EBITDA, we're just under negative $200,000. So we're tracking towards that in Q3 and Q4 coming up, that would bridge that gap. But to Bryan's point, we're going to continue investing in the business but expect to see that ROI too. If we don't find that expected return, then it's going to fall straight to the bottom line, if you can see that meaningful driver at the top line.

Scott Buck, Analyst

That's helpful. I guess I'll try to squeeze in one more since I'm at the tail end here. How do you think about the current marketing efforts? And how often do you revisit what kind of ROI you might be getting on your marketing?

Bryan Lewis, CEO

So that's one of the things that we're looking at. I think one of the reasons that we decided to make some changes in that, and also why we've hired an agency to help us with that. I think we got a lot of people who are really good in sales at the company, but marketing is definitely a different animal. Again, that's why we're going to put some money out to make sure we're doing it right and that they're measuring and telling us what we're doing, helping us, as Jeff said earlier in the call that we're really reanalyzing our digital spend, assessing where we're getting return. These folks are suggesting that we weren't, so that's why we put it on pause while we figure out how to do it better. We will be analyzing everything we do; that's one of the reasons I'm so confident in Jeff's analytical approach. We will be careful to monitor our marketing efforts.

Jeffrey Ishmael, CFO

Scott, when you take a step back and look at what we will have the ability to reallocate in the coming quarters, that $2.1 million, it's a lot of spend, and you're also going to ramp that spend up appropriately. You just don't drive that within the first few quarters. As Bryan mentioned, driving a revised brand strategy and the rollout of that is multi-quarter as we roll out the channel partner program in a more formalized way. We expect to launch that in Q4 and to realize top-line increases, new pipeline generation, all of that going into '24. But again, $2.1 million, at least for this stage of this company, is a lot of channel back into sales and marketing. We're rightsized on the G&A side. We are rightsized on the product side. Jonathan is doing a tremendous job there. Our spend can almost go entirely into that sales and marketing side.

Operator, Operator

Ladies and gentlemen, that was our final question for today's conference. I will now hand back to Bryan Lewis for closing remarks. Please go ahead.

Bryan Lewis, CEO

Thank you. Thanks, everybody, for joining us today for the Intellicheck Q2 earnings call. Just as a reminder, we'll be presenting at the Sidoti Conference this coming Thursday. If you're interested in participating, we put out a press release earlier this week with the details. And with that, I'll say thank you and have a great evening.

Operator, Operator

Thank you, sir. Ladies and gentlemen, that concludes today's conference. Thank you for joining us. You may now disconnect your lines.