6-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of March 2023

Commission File Number: 001-40469

AcuityAds Holdings Inc. (Translation of registrant's name into English)

70 University Ave., Suite 1200Toronto, OntarioM5J 2M4 (Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F [   ]      Form 40-F [ X ]

DOCUMENTS INCLUDED AS PART OF THIS REPORT

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

EdgarFiling EXHIBIT 99.1

Trade Halt of the Shares of AcuityAds

TORONTO and NEW YORK, March 10, 2023 (GLOBE NEWSWIRE) -- AcuityAds Holdings Inc. (TSX:AT, Nasdaq: ATY) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across advertising channels, announces that the trading of securities of the Company was halted at the request of the Company on March 10, 2023 as a result of the unfolding situation with Silicon Valley Bank (“SVB”), at which bank the Company maintains certain of its bank accounts.

This morning, the California Department of Financial Protection and Innovation (“DFPI”) announced that it has taken possession of Silicon Valley Bank, citing inadequate liquidity and insolvency. The DFPI appointed the Federal Deposit Insurance Corporation (“FDIC”) as receiver of SVB. The Company maintains U.S. bank accounts with SVB which amount to US$55 million on deposit.

According to the FDIC:

"All insured depositors will have full access to their insured deposits [which is limited to US$250,000] no later than Monday morning, March 13, 2023. The FDIC will pay uninsured depositors an advance dividend within the next week. Uninsured depositors will receive a receivership certificate for the remaining amount of their uninsured funds. As the FDIC sells the assets of Silicon Valley Bank, future dividend payments may be made to uninsured depositors."

"As of December 31, 2022, Silicon Valley Bank had approximately $209.0 billion in total assets and about $175.4 billion in total deposits. At the time of closing [of Silicon Valley Bank by the FDIC], the amount of deposits in excess of the insurance limits was undetermined. The amount of uninsured deposits will be determined once the FDIC obtains additional information from the bank and customers."

The Company maintains bank accounts outside of SVB which amount to C$6.7 million. Such available cash will be used to support continuing operations.

AcuityAds will update investors once the amount of the advance dividend is determined by the FDIC. Based on the FDIC news release, the Company expects to receive this news next week.

About AcuityAds:

AcuityAds is a leading Journey Advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its journey advertising platform, illumin™, offers media planning, buying and real-time intelligence from a single platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand. The Company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above benchmark outcomes for the most demanding marketers.

AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit https://illumin.com.

For further information, please contact:

Disclaimer in regard to Forward-looking Statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

EdgarFiling EXHIBIT 99.2

AcuityAds Provides Update on Silicon Valley Bank Cash Deposits

TORONTO and NEW YORK, March 13, 2023 (GLOBE NEWSWIRE) -- AcuityAds Holdings Inc. (TSX:AT, Nasdaq: ATY) (“AcuityAds” or “Company”), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across advertising channels, provides this update on its cash deposits with Silicon Valley Bank. As announced by the Company on March 10, 2023, it maintains U.S. bank accounts with Silicon Valley Bank with approximately US$55 million on deposit.

Yesterday the U.S. Treasury, U.S. Federal Reserve and the Federal Deposit Insurance Corporation (“FDIC”) issued a joint statement in which they announced that they have approved actions enabling the FDIC to complete its resolution of Silicon Valley Bank in a manner that fully protects all depositors, and that depositors will have access to all of their money held with Silicon Valley Bank starting Monday, March 13. Based on this joint statement, the steps taken by AcuityAds over the last two days to ensure that its operations can rely solely on its other banking relationships, and the cash it has on deposit with other financial institutions, the Company expects that its cash situation will be resolved without any interruption to its ordinary course operations and without it incurring any financial losses.

About AcuityAds:

AcuityAds is a leading Journey Advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its journey advertising platform, illumin™, offers media planning, buying and real-time intelligence from a single platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to connect the consumer journey and help marketers understand a consumer’s true value to their brand. The Company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above benchmark outcomes for the most demanding marketers.

AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit https://illumin.com.

For further information, please contact:

Disclaimer in regard to Forward-looking Statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.