Call highlights
Intuit reported Q3 FY2026 revenue growth of 10% with strength in assisted tax, money, mid-market, and Credit Karma, leading to a raise in full-year guidance. The company also announced a ~17% workforce reduction expected to incur $300M–$340M in charges primarily in Q4 FY2026.
“We delivered strong overall results this quarter with Q3 revenue growing 10% as we made significant progress executing on our AI-driven expert platform strategy. As a result, we're raising total company guidance for revenue and all non-GAAP metrics for the full fiscal year.”
- Q3 revenue grew 10%, prompting a raise to full-year guidance for revenue and all non-GAAP metrics
- Assisted tax, money portfolio, and mid-market each grew north of 30%
- TurboTax Live customers expected to grow 38% and revenue 36% this year, now over half of TurboTax revenue, up 11 points year-over-year
- Credit Karma grew 15% with 54% increase in tax filers starting their filing experience in Credit Karma, up 25 points
- Online ecosystem revenue for QuickBooks Advanced and Intuit Enterprise Suite grew approximately 38% with 37% quarter-over-quarter growth in Intuit Enterprise Suite contracts
- Total online payment volume grew 30%, with consumer money portfolio expected to deliver 26% revenue growth for the year
- TurboTax DIY pressure among price-sensitive filers earning less than $50,000, driving management's stated 'constructive dissatisfaction' with DIY performance
- Total IRS filers expected to decline by approximately 30 basis points this season, described as the most significant industry-wide contraction since the post-COVID tax season
- Plan to reduce full-time workforce by approximately 17%, with expected charges of $300M to $340M primarily in Q4 FY2026
- MailChimp is being right-sized and run for profitability, and CFO noted revenue multiples for that segment are not available in the current software market
Guidance from the call
stated verbally on the call, extracted from the transcript| Metric | Period | Guided | Basis |
|---|---|---|---|
| TurboTax revenue growth Initiated | full year | 7% | — |
| TurboTax Live customers growth Initiated | this year | 38% | — |
| TurboTax Live revenue growth Initiated | this year | 36% | — |
| TurboTax ARPU increase Initiated | full year | 11% | — |
| Consumer money portfolio revenue growth Initiated | this year | 26% | — |
Good afternoon. My name is Chloe and I will be your conference operator today. At this time, I would like to welcome everyone to Intuit's third quarter fiscal year 2026 conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer period. If you would like to ask a question during this time, simply press star then the number one on your telephone keypad if you would like to withdraw your question press star 2 with that i'll now turn the call over to ann sophie senior bow into its senior vice president of investor relations corporate and strategic finance miss senior bow thank you chloe good afternoon and
welcome to into its third quarter fiscal 2026 conference call i'm here with into its chairman and CEO, Suzanne Khudargi, and our CFO, Sandeep Ajla. Before we start, I'd like to remind everyone that our remarks will include forward-looking statements. There are a number of factors that could cause intuit results to differ materially from our expectations. You can learn more about these risks in the press release we issued earlier this afternoon, or our Form 10K for fiscal 2025, and our other SEC filings. All of those documents are available on the Investor Relations page of Intuit's website at Intuit.com. We assume no obligation to update any forward-looking statements. Some of the numbers in these remarks are presented on a non-GAAP basis. We've reconciled the comparable GAAP and non-GAAP numbers in today's press release. Unless otherwise noted, all growth rates refer to the current period versus the comparable prior year period, and the business metrics and associated growth rates refer to worldwide business metrics. A copy of our prepared remarks and supplemental financial information will be available on our website after this call ends. With that, I'll turn the call over to Sussan.
Great. Thank you, Anne-Sophie, and thanks to all of you for joining us today. We delivered strong overall results this quarter with Q3 revenue growing 10% as we made significant progress executing on our AI-driven expert platform strategy. As a result, we're raising total company guidance for revenue and all non-GAAP metrics for the full fiscal year. We delivered significant growth in key areas across the company, assisted tax, money, portfolio, and mid-market, all growing north of 30%. We also experienced headwinds with the most price-sensitive segment of DIY filers and TurboTax, which I will unpack shortly. First, let me reground everyone in our durable strategy to win as an AI-driven expert platform. In our category, accuracy, compliance, security, and trust of financial decisions are critical, given the liability that comes with that. Our powerful combination of proprietary data, domain-specific AI platform capabilities, and AI-powered human expertise is setting the standard for trusted financial intelligence. Ultimately, customers buy confidence, not code, which is why they spend at least seven times more on accounting and tax experts than on software alone. Intuit brings together data, AI, and human expertise into a single system of intelligence that does the work for customers. Our platform enables businesses to manage from lead to cash and consumers from credit building to wealth building all in one place so they can make high-stakes financial decisions with confidence. As we look at our overall performance, we see both exceptional momentum and meaningful opportunity. Our big bets have ignited growth engines, assisted tax, money portfolio, and mid-market that are all growing north of 30%. Our focus now is on scaling these growth engines with even greater speed and impact. Let's now talk about our overall consumer performance and tax. Our consumer platform grew 8% this quarter, Credit Karma grew 15%, and we expect TurboTax to grow 7% for the full year. To set context, total IRS filers are expected to decline by approximately 30 basis points this season, representing a gap of roughly 2 million units versus macro expectations and the most significant industry-wide contraction since the post-COVID tax season. As the category leader, this headwind impacted results among both existing and new customers across all demographics. Against this backdrop, we expect TurboTax online paying units to grow 2%, driven by share gains among higher ARPU filers. We also expect ARPU to increase 11%, reflecting continued demand for assistance and faster access to refunds. We saw significant strength in an area that's critical to our strategy and long-term growth formula. disrupting the $37 billion assisted tax category, 88% of the total TurboTax PAM. We expect TurboTax Live customers to grow 38% this year, with new TurboTax Live customers up 29%, excluding the impact of one-time offers. Our local expert strategy played a key role in TurboTax Live acquisition, with 36% of those acquired through local channels being new to TurboTax. As a result, we expect TurboTax Live revenue to grow 36% this year, well above our long-term expectation of 15% to 20% revenue growth. TurboTax Live will therefore represent over half of TurboTax revenue, up 11 points versus last year, a significant milestone in our journey to disrupt the assisted category. This is a testament to the value we're delivering in a high-stakes regulated environment. Shifting to the DIY segment, representing a $5 billion TAM, or 12% of our total TurboTax TAM. I'm constructively dissatisfied with our performance. We face pressure among the most price-sensitive DIY filers, earning less than $50,000 a year. We lock on price. To re-accelerate this part of our business, we will evolve our business model by delivering the right lineups and price points to meet simple filers' needs at the low end and lean into the power of our broader consumer platform to monetize beyond tax. The flywheel effect we saw across our consumer platform this season gives us further confidence in our strategy. Average revenue per user is approximately 30% higher for customers using both TurboTax and Credit Karma compared to customers using TurboTax alone. And we are seeing over 35% of TurboTax customers adopt our fast money offerings. As a result, we expect to deliver 26% revenue growth across our consumer money portfolio this year. We also saw the impact of improved end-to-end consumer experiences. Credit Karma members with simple tax situations could have up to 80% of their taxes done before even starting in TurboTax. This is helping drive a 54% increase in tax filers who start their filing experience in Credit Karma this year, up 25 points. This progress underscores our ability to drive ARPU expansion by deepening engagement, delivering more value across the consumer platform, and monetizing beyond tax. To summarize, in a $37 billion assisted TAM, we expect to grow TurboTax Live customers 38% and revenue 36%, representing over half of our TurboTax franchise. We have significant momentum and confidence our trajectory. Our plan is clear. First, build on our momentum with TurboTax Live where we have the largest TAM and a significant ARPU opportunity. And second, evolve our DIY business model to deliver the right value at the right price point for the most price sensitive filers and monetize beyond tax with our consumer platform. We're confident in our platform assets and proof points to deliver on our long-term growth goals. Now turning over to our all-in-one business platform that's becoming the control power for businesses and accountants feeling their growth and consolidating their tech stacks starting with mid-market our ai native platform continues to gain traction in a nearly 90 billion dollar tab in q3 online ecosystem revenue for qbo advanced and intuit enterprise suite grew approximately 38 percent we're scaling our direct sales team by approximately 30 percent as we shared last quarter and seller productivity continues to improve. This translates to 37% quarter over quarter growth of total into an enterprise suite contracts. In our money portfolio, we're making strong progress by putting money at the center of everything that we do. Total online payment volume grew 30% this quarter, including bill pay, reflecting continued momentum and helping customers get paid faster and manage cash flow more effectively. We are growing our line of credit offerings with buy now, pay later, directly embedded within cookbooks and the launch of intuit business credit card these additions will give small and mid-market businesses even greater access to capital and control over their financial operations across the platform we continue to scale new ai capabilities bringing together insights forecasts and industry specific kpis so our customers can run their business and grow with confidence our ai agents are delivering value at scale with our accounting AI agents, powering recommendations across more than 50 million transactions each week, and business tax AI agents, identifying millions of dollars in deductions. Looking ahead, we are launching a sweeping expansion and a new lineup of our AI-driven expert platform in August. This represents a significant step forward, a unified system of intelligence that serve as a strategic control tower for both businesses and accountants, seamlessly moving from insight to autonomous execution. On a single platform, accountants can run and grow their practices while managing and advising their clients. And based on their partnership tier, we will connect them with new customers to fuel their success and strengthen our network effect. Businesses operate from the same control tower where AI agents don't just surface insights, but take action across the business to manage performance, KPIs, and complete critical workflows autonomously, all in one place. With a base of approximately 10 million business customers and 1 million accountants, this breadth of data, customers, and an ecosystem of industry-specific domain expertise fuels a powerful network effect and durable competitive advantage. Underpinning all of this is our commitment to trusted intelligence. Built on four decades of leadership in accuracy, compliance, and security, our platform enables customers to operate with confidence, making better decisions and running their businesses from a single integrated platform. As we evolve our lineup with expanded functionality, we expect to take pricing actions at the higher end of our portfolio, reflecting the increased value we are delivering to customers. We will also introduce a consumption-based model for AI and human intelligence services, enabling customers to scale usage and unlock greater benefits and business outcomes. Based on initial tests, we see the strongest adoption among more complex customers on the advanced and plus offerings. We are also expanding our offerings to meet the needs of the next wave of entrepreneurs. With a 94% year-over-year increase in people planning to start a business in 2026 we launched quickbooks free and quickbooks lite to provide a low friction entry point for millions of new businesses these tiers ensure that early stage businesses scale they grow with the intuit platform before i wrap up i want to address the decision we announced earlier today we are reducing our full-time workforce by 17 to simplify our organizational structure to become a faster leaner and more focused company we are at an important inflection point with strong category leadership and multiple growth engines across our three big bets to fully capitalize on this opportunity we must operate with greater velocity urgency and discipline these deliberate actions are about scaling our growth engines and strengthening our core we're sharpening our cost structure to deliver durable long-term growth and margin expansion this is how we build the next chapter of intuit services as software powered by data ai and human intelligence we're positioning the company to deliver durable growth you can count on let me now hand it over
to sandy thanks we delivered solid third quarter company-wide results for fiscal 2026 exceeding the top end of our guidance across revenue operating income and earnings per share our Our third quarter results include revenue of $8.6 billion, up 10%, GAAP upping income of $4 billion versus $3.7 billion last year, non-GAAP upping income of $4.7 billion versus $4.3 billion last year, GAAP diluted earnings per share of $11.09 versus $10.02 a year ago, and non-GAAP diluted earnings per share of $12.80 versus $11.65 last year, reflecting our overall disciplined approach to managing the business, including continued AI efficiencies. Now turning to the business segments. Consumer platform revenue grew 8% in Q3, driven by TurboTax, which grew 7%, and Credit Karma, which grew 15%. TurboTax revenue was in line with last year. Beginning with TurboTax, while we did not have the overall tax season we expected, we made significant progress against our strategic growth priority of disrupting the assisted category. As Hassan shared, we expect TurboTax Live customers to grow 38% this year and revenue to grow 36%, well ahead of our stated long-term growth expectations of 15% to 20%. TurboTax Live will therefore represent 53% of total TurboTax revenue this year. These results reinforce our conviction in a strategy to deliver powerful, done-for-you experiences for customers with a unique combination of AI and AI-driven human expertise. Overall, we expect total online paying units to grow 2% this year on share gains from higher ARPU filers. We saw strong monetization across simple and complex filers, driving an expected 11% increase in ARPU as more customers chosen assisted offerings and faster access to refunds in total we expect to deliver more than 25 billion in refunds through our fast money offerings this year our priorities are clear both on our exceptional momentum interpreters live where we continue to see significant arpo opportunity and evolve our diy model at the low end to better serve price sensitive filers we know know what we need to do, and the team is well positioned to execute given the strength of our assets across TurboTax and Credit Karma. Within the ProTax Group, revenue in Q3 was in line with last year. For the full year, we expect ProTax Group revenue growth of approximately 4%. Turning to Credit Karma, where revenue growth of 15% reflects continued momentum with our members and partners on a product basis personal loans accounted for nine points of growth auto insurance accounted for five points and home loans accounted for one point overall we have conviction in our strategy and confidence in the actions we are taking to serve consumers with our all-in-one platform engaging them year-round to make smarter financial decisions by delivering done-for-e experiences ai-powered local tax expertise and faster access to money turning now to the global business solution group we continue to make progress serving businesses with our all-in-one business platform and delivering done-for-you experiences powered by ai and human expertise global business solutions group revenue grew 15 during the quarter or 17 excluding mailchimp while online ecosystem revenue grew 19% in Q3 or 22% excluding Mailchimp. This growth is underpinned by continued momentum in mid-market with online ecosystem revenue for QBO Advanced and Intuit Enterprise Suite growing 38%. Online ecosystem revenue for small businesses and the rest of the base grew 16%. In Q3, we delivered strong growth in both online accounting and online services cookbook's online accounting revenue grew 22 percent driven by higher effective prices customer growth and mid-shift online services revenue grew 15 in q3 or 22 excluding merchant this growth was driven by money which includes payments capital and bill pay as well as payroll within money revenue growth in the quarter was driven by payments revenue growth filled by customer growth and increase in total payment volume per customer and higher revenue yield total online payment volume including delpay grew 30 in q3 reflecting a continued momentum in payments and adoption of our bill pay offering online payment volume growth excluding delpay was 18 within payroll revenue goes in the quad reflects makeshift customer growth and higher effective prices earlier this month we announced the launch of good books workforce and advanced integrated suite of offerings transforming hobby how businesses run their human capital management end-to-end and we're excited about the opportunities unlocked particularly for mid-market customers within melchium the revenue was down slightly versus a year ago as we continue to focus on improving churn and acquisition among smaller customers while building on momentum in sms in the mid-market as part of the workforce changes announced earlier today we are right sizing our investment in milgent overall we have confidence in our strategy and online ecosystem growth continues to be strong this performance underscores powerful traction across our growth vectors and positions into it to lead and win over the long term turning to desktop desktop ecosystem revenue grew six percent in q3 with quickbooks desktop enterprise revenue growing in the highest single digits now shifting to a balance sheet and capital allocation our financial principles guide our decisions they remain our long-term commitment and are unchanged we finished a quarter with approximately 6.8 billion in cash and investments and $6.2 billion in debt on a balance sheet. We are leaning meaningfully into share repurchases this year. We repurchased $1.6 billion of stock during the third quarter, more than double the same period last year. In the first three quarters of fiscal 2026, share repurchases are up over 60% versus last year. This reflects both a strong conviction in a long-term trajectory and a belief that our shares represent compelling value at current levels. We maintain our aim to be in the market each quarter. The board approved a quarterly dividend of $1.20 per share, payable on July 17, 2026. This represents a 15% increase versus last year. Delivering long-term shareholder value is central to how we manage the company. We continue to execute on opportunities to drive margin and expansion over time through a disciplined approach to capital management and ongoing efficiency gains. As Osan mentioned, we announced today the decision to reduce our full-time workforce by approximately 17%. This leaner structure will accelerate how we operate with greater focus, speed, agility, and an even stronger commitment to profitability. We are committed to delivering annual EPS growth of at least mid-teens over the coming years. While these decisions are never easy, they are a reflection of a disciplined approach to capital management and we are confident it will ultimately allow us to deliver durable revenue growth, expanded margins, and growing capital returns to shareholders over the long term. Moving on to guidance. We are raising total company guidance for revenue and all non-cap metrics for the full fiscal year. Guidance includes total company revenue of $21.341 billion to $21.374 billion, growth of 13% to 14%. Our guidance includes global business solutions group revenue growth of approximately 16% with desktop revenue growth in the mid-single digits. And overall, consumer group revenue growth of approximately 10%. The consumer group outlook is supported by turbo tax growth of approximately 7%, credit comment growth of approximately 19%, and pro-tax growth of approximately 4%. Gap diluted earnings per share of $15.79 to $15.84, growth of approximately 16%. and non-GAAP diluted earnings per share of $23.80 to $23.85, growth of approximately 18%. We expect a GAAP tax rate of approximately 24% in fiscal 2026. Our guidance for the fourth quarter of fiscal 2026 includes total company revenue growth of 11% to 12%, GAAP earnings per share growth of $0.73 to $0.79, and non-GAAP earnings per share of $3.056 to $3.062. As a reminder, guidance for GAAP metrics includes $300 million in restructuring charges related to our workforce changes. You can find our full fiscal 2026 and Q4 guidance details in our press release and on a fact sheet. Lastly, I'd like to officially welcome Kendra Gurnuff to her new role as Intuit's Vice President of Investor Relations. I know she is looking forward to partnering with you all going forward. With that, I'll turn it back over to Safan.
Great. Thank you, Sandeep, and welcome, Kendra. One of our biggest strengths as a company is taking a day one approach to feeling long-term success, which is the most important thing to do in the era of AI. We are redefining the future of trusted financial intelligence to take advantage of our $300 billion in TAM by, one, aggressively scaling our growth engines, already growing over 30%. Second, reimagining our business model to win in our core category. And third, sharpening our cost structure to become leaner and faster, delivering long-term value for both our customers, and our shareholders. As a management team, we take pride in reinventing ourselves, and that is exactly what we are doing. With that, let me now open it up to
your questions. Thank you. Ladies and gentlemen, if you would like to ask a question, please press star, then the number one on your telephone keypad. If you would like to withdraw your question, press star two. Please limit yourself to one question. We'd like to get to as many people as we can. We'll take our first question from Keith Weiss with Morgan Stanley. Your line
is open. Excellent. Thank you guys for taking the question. I think the focus is going to be on sort of the tax results and the discipline in there. I'm going to dig in on that side of the equation first. There's a part of this that feels a little bit like 2023, 2024, right? The overall tax filings were disappointing, losing share at the low end of the market. And it felt like in that scenario, putting out a low end SKU was a decent fix and got TurboTax back on track. But this environment is different, right? We're thinking about emerging competitors. We're thinking about Gen. AI changing the competitive landscape. So how good is that analogy of 23, 24? Or how do you to differently kind of fix the business today versus that period yeah keith um thanks for
your question uh i think a couple of things that i would say one is one of the things that uh we were very assertive and aggressive in tackling uh to win customers that are less than 50 000 in income uh was really around uh one-time offers to get up into the to the franchise and ultimately be able to grow with those customers. I think the thing that we have learned is two things that are very different. One is we need a durable approach to winning with these customers that are, again, less than $50,000 in income. And secondarily, we now have incredible capabilities to monetize beyond tax, which is a lot of what we referred to just a moment ago around the ARPU increase. When you look at TurboTax plus Credit Karma, our ARPU is well over 30%, 35% of our TurboTax customers attach the money offering. And so what's very different is those two things. We need a durable approach and a durable model to win with these customers. And you need a durable way to be able to actually monetize beyond tax, of which we have. And I think to make it real, Keith, for you and everybody else, is it's a shift from complexity-based to value-based. And what that means is if you earn less than $50,000 and you have a W-2, you may fall into a SKU that's free. But if you then have a W-2 plus, you donate it to a charity, you may fall into a SKU that you have to pay for. And these aren't, by the way, customers that are just free. These are actually customers that are paying other competitors. But the shift from complexity to value base is that based on the value that these folks that are less than $50,000 are looking for, we're going to have a model where we are very competitive on price. But then we have significant ARCO opportunities that we've already proven that where we can monetize that actually allows us to make up from a monetization perspective from other benefits that we deliver. So that's what's very different than 2023. And I would just tell you that none of this has anything to do with AI. This is all about being priced right for customers that are less than $50,000 in income. They're actually willing to have experiences that are far worse for them as long as the price is right. And that's the approach and the shift we will be making in our model as we look ahead.
Got it. And just one thing I would add, you know, in the sub-50K segment, there are millions of customers that we serve exceptionally well. Millions of them are using our live offerings. And many of them come back and use the same SKU in Oregon. And what Sam's referring to is the price-sensitive segment of the under 50K, which is a segment of the under 50K, not the entirety of the under 50K. So just distinction, I wanted to call it as well.
Thank you guys for taking the question. Very welcome.
Hey, Keith, thank you for your partnership over the years. I think given your retirement, this is your final call. We appreciate the partnership you brought into it over the years.
Thank you so much.
i appreciate that we'll move next to city penny grahi with mizuho your line is open
uh thank you for taking my question uh susan if you see some of the areas doing well your assisted category you mentioned mid-market or even money but then there are segments that drag on the business so i have a high level questions as investors now you know they're concerned about this ai disrupting software in turn you know growth rates how do you give the confidence to the shareholder that intuit can continue to deliver that durable growth and margin expansion especially the area uh you think is your focus are growth drivers and and you talked about the services as a software why do you think that's the right approach uh to deliver with that durable growth.
Yeah, Siddhi, thanks for your question. I think that the place that I would start is when you think about the consumers, businesses, and accountants that we serve, these are high-stakes decisions that these constituents make. And let me just for a moment focus on businesses and accountants. when you think about what we have created is an end-to-end platform that's actually a system of intelligence that helps you manage your business, to run your business, and to grow your business. And remember, businesses are trying to manage customers. They're managing cash flow. They're trying to understand which customers are profitable. They're managing money coming in and money going out, they're managing payroll, and they're ensuring that they can be compliant and have their taxes done and books done right. We have created a platform, a true control power that not only helps businesses grow and run their business, but we're actually, with our launch of our Intuit accountant suite, have created a network effect where these same accountants are not only able to grow their firm, grow their practices, and manage their clients, but also be able to now provide expert services because every business has to have an accountant to be able to help them with advice, books, and inventory decisions as an illustrative example. And so when it comes down to running a business, that's why we bet the entire company on data AI and one of the largest network of AI-powered expertise, which is our accountants, to really fuel the success of businesses. And I think a really important proof point around that is our growth engines. And when you look at our growth engines, you've got mid-market, you've got our money portfolio, and you've got assisted tax that's growing north of 30%. That's a substantial part of the company. Which brings me to the second point I wanted to make, and that is when you look at the total addressable market of tax, 88% of it is assisted. And with assisted tax, very similar to the importance of accounting and bookkeeping, customers spend over seven times on people to help them make decisions versus just software and code. And we have a platform where it's all in one that has both technology and people on one platform to help customers get their taxes done right. And you can see from our results, we really are just at the beginning of what's possible in assisted tax, and that's going to be a fuel for years. So if I were to put a bow around it, what gives us confidence and what should give you and investors confidence is, one, we are actually looking to scale our growth engines even further and taking things like assisted tax, money, and mid-market that are already growing north of 30% and scaling them faster. Two, we're actually reimagining how we continue to win in our core. And core tax is an illustrative example of we serve millions of customers very well that make income less than $50,000. But there is a smaller set of price-sensitive customers where we can now durably change our model because we can also monetize beyond tax. And this is a company that is very focused on effectiveness and efficiency of how we run the company. which is partly, albeit a very hard decision, why we reduced our workforce by 17% because it was all in service of less layers, less coordination for our roles, much more efficient and effectiveness in how we run the company. That's what gives us the confidence and the durability of both the top line growth and margin expansion, and you can expect this company to grow EPS, GAAP and non-GAAP, north of 15%. So probably a longer answer than you were looking for, but I want to unpack it holistically.
Thanks for that, Carlos. Thank you. Yeah, you're very welcome.
We'll take our next question from Brent Thill with Jefferies. Your line is open.
Hi, thank you. This is John Bion on behalf of Brent Thill. Just maybe a couple of questions around the tax side. You mentioned the IRS files will be down about 30 basis points. I'm wondering if you may have more colors to write and maybe this is a typical growth of 0 to 2. And as you look forward, you know, the assisted tax side has been so strong to offset whatever margins pressure you had on the DIY side. I mean, I'm wondering how you think about that going forward, not that assisted is more than half.
Let me – thank you for your question. Let me start with the last question first. The reason we are really bullish about just our consumer platform trajectory and growth moving forward is I think the biggest highlight from this tax season was really around one assisted segment performance. When you look at new assisted customer growth, it grew 29%. When you look at total customer growth, it grew 38%, and our revenue grew 38%, or 36%, I should say. And now it's 53% of our entire franchise, and that's up 11 points over last year. And we continue just to be at the tip of the iceberg in terms of what's possible because what we did with our local strategy really worked this year. And Credit Karma is becoming a meaningful impact because there's a 54% increase in filings of taxes through Credit Karma. Those are big highlights, and as you look at us continuing to scale, pursuing 88% of the total addressable market, it gives us a lot of confidence. In the DIY segment, remember the goal that we've articulated is that we want to maintain revenue share, and we actually expect this year to maintain our revenue share in the DIY category. And in that context, that's why we feel very good about business model change for the price-sensitive segment of these folks that are $50,000 or less, because these folks are paying. They're just overall price-sensitive to what they pay, and we're going to evolve our model to not only be competitive on price, but then be able to monetize beyond tax. So that's overall what gives us confidence, irrespective of the total silence. So now let me get to that, which I think was the initial part of your question. We expect that the total filings will decline about 30 basis points, or 30 bits, and we expected it to go up one. Now, by the way, e-files will be up one, but we actually, e-files doesn't include the manual of filings. What we saw this year across the entire base is there was a big chunk of manual filers that just did not file. And as a category champion, this was really just within DIY, it's worth about 2 million units. But I think the reason I'm reiterating it's irrespective of total filings is when we look at our assisted opportunity, and when we look at our opportunity with our model change in DIY, that's what gives us confidence as we look at it, irrespective of whether or not the total IRS returns grow at one point or it's flat year over year.
John, the one factor I would also add is your question around the growth we're seeing in assisted tax. Sosan mentioned how we're scaling a number of customers. The other thing that I find really encouraging is as we are adding new customers at such a healthy rate, we're also seeing retention go up. The retention was up two points in TurboTax Live. Just another factor to play into how this things really resonating with our customer base. Thank you. Very welcome. We'll take our next
question from Brad Zelnick with Deutsche Bank. Your line is open. Great. Thanks so much for
taking the question. I wanted to ask a little bit more about the restructuring, which I know you take very seriously, and appreciate it's intended to best position the company ahead for durable long-term growth, but can you share more detail on how much might be attributable to AI efficiencies and perhaps a structural shift from labor to tokens? How much is right-sizing MailChimp, and how you're thinking about reinvesting the savings? Thanks.
Yeah, thank you for the question. Let me start it off, and I'll tag team with Sandy. First of all, Brett, as you mentioned, these, for us, are always very hard decisions because at the end of the day, we're in a people business, and culture matters a lot, and we don't take decisions like this lightly. With that said, and it's very important for us as a company, one of the things that, Brad, we take a lot of pride in is to treat everything that we do like it's day one. So if today is day one as a CEO and as a management team, what would we do? And really, let me tell what this is not about. This was not about AI. As you know, we are very invested in AI and the tools that we use internally, which is what's driving a lot of our efficiencies and margin expansions. And also AI is embedded in everything that we do that helps us serve customers, which is what's fueling our growth. We always look at how we can continue culturally to have a company that's a company of builders and move fast. And one of the things that we've been really studying for the last year is beyond the tools that we are putting in place across the company, what is actually the biggest blockers and what's getting in our way? And really, there are several things that led to this 17% reduction. The first is we significantly reduced the number of management layers and to reduce the complexity of information flow of how fast we make decisions so we can push decision making to our frontline folks that are the builders. The second, by reducing and looking at reducing the number of management layers, it also led us to reducing the number of what we call coordination-heavy roles that we had in place. These, by the way, these could be PMO, biz ops, more product managers and designers that you may need because of what's possible in terms of how fast you can build. So that was the second, you know, big area. And I would say that the third big area was now that we've put TurboTax and Credit Karma together as a unit and as a platform, we got to a place where as we are concluding all of the integration work, we had a lot of duplication. And so we reduced the number of roles that were, in essence, duplicates. And then last but not least, that's worthy of mentioning is really sizing and resizing MailChimp in context of the growth opportunities ahead. Those are all, I would say, the main drivers of the restructuring. And if I take it back to, well, what are we doing with the restructuring? Where is it going? I would say there's three things that matter most, again, with a sort of a day one mentality and mindset. One is making sure that we feel good about our growth engines. And when you look at assistive tax, money, and mid-market, they're all growing well north of 30%, and we want to be able to scale those faster. The second is we want to reimagine, particularly in DIY tax, how we ensure for a certain segment of customers that are less than 50,000, how do we ensure that we can win with those customers? And then third, by being faster, flatter, and more focused, it allowed us to look at the workforce reduction. So a big chunk of this, you can count on it to go to margin expansion and eps growth and a smaller part of it is going to go to scaling the growth engines because we actually feel good that the growth engines are are actually funded quite well just because of the productivity that we're seeing internally so again probably longer answer that you were looking for but i wanted to unpack it and just sandeep would you add anything it's just on
uh i covered it brad you know for uh me as a management team our responsibility to deliver for all of our stakeholders our customers and our shareholders included in that so as i mentioned we're investing in our three big bets and you're playing offense in our core where this is different than the actions we took in 2024 is as the sun mentioned majority of the cost reductions we do expect to flow to the flow to the bottom line and at the core this is all about the three f's that's fun called out focused organization flatter organization faster organization let me also touch on MailChimp because you asked about that specifically. With the actions we're taking there, we believe that MailChimp revised cash flow profile will generate more value into it than a third party is likely to pay for that asset in the current equity and debt environment for software. So that's another consideration set that you all should have in mind as you look at what we're doing with MailChimp. Thank you guys. Yeah, very welcome.
We'll move next to Alex Zoukin with Wolf. Your line is open.
Hey, guys. Thanks for taking the question. I guess maybe in the spirit of Keith's and Citi's question, I think one of the main questions today is whether the performance around taxes, if there's anything structural that is changing, it doesn't sound like it's AI. It does sound like it was maybe a bit of a surprise. So maybe walk through what kind of surprised you specifically, and is there any structure change that that you feel like could actually impact the durability or the shape of growth going forward and how some of the changes that you're kind of what changes are you making on with kind of the right sizing of the employee base to get in front of that specific dynamic yeah I think for your question and I'll
actually start with the essence of your question, which is structure. And when you look at the total tax TAM, it's $42 billion. And out of that $42 billion, about $37 billion is assistance. And we are structurally very advantaged to go after that 88% of the total addressable market. and it shows up in our results our penetration is still uh incredibly low uh and you can see that uh although overall customers grew 38 percent new customers uh in the assisted sector grew 30 or 29 percent and uh revenue at 36 so we're structurally advantaged there why the reason we're structurally advantaged is we have built out a virtual expert platform uh that is all driven by all of our data, data engines and data ingestion capabilities, AI that does a lot of, I mean, what we're doing is incredibly complex from matching customers that are right experts to the routing, to the capacity planning, to doing a lot of the work for our experts so our experts can manage the relationship with the end client. And structurally, we went on experience, we went on price and access to fast money and other benefits that we provide across our consumer platform. So we have a big structural advantage there. When you look at the DIY segment, it's $5 billion of the total spent. And within that $5 billion, there is an element of that spent that is those that are $50,000 and less in income. And within that, Alex, there are those that are very price sensitive. I would just say that this is an area that did not just sneak up on us. This is an area where we've been very focused on what's the best way to win these very price sensitive customers. And the biggest thing that we have done in the last three to four years is one-time offers. And I would say durably the biggest thing that we have learned is these customers care about price. And they care about price. They're willing to pay for benefits beyond tax. But what they care about is can they come back in the same SKU the next year? And this is the thing that Sandeep was touching on earlier, where a lot of the customers come back in the same SKU year after year. And so what we are going to do durably different for a very small segment of this DIY segment that are less than 50,000 is a durable model change, where we are competitive on price where we can ultimately monetize with benefits that are outside of tax. And now we have all the capabilities to do that where we didn't several years ago. So to sort of zoom out and answer your question, we're structurally advantaged for almost 90% of the TAM. And we now have all the assets and capabilities to be able to go after those that are less than $50,000 and income, and particularly that segment that is very price sensitive. And actually, anything that we put our minds to, we can turn around fairly, fairly quickly. All of that really is irrespective of the workforce reductions that we did. And I think that was one element of your question. We've done this from a place of strength, replacing the roof while the sun is shining, to make sure that we can be more focused, faster, and flatter in an environment where we want to be able to move faster than entrepreneurs, but at the scale of the company. So I would not connect the workforce reductions at all to DIY tax. They're discreetly different choices and decisions.
Excellent. And super clear. I appreciate that, Son. I guess maybe on the GBSG side, you highlighted meaningfully increasing headcount and sales capacity last quarter. Can you highlight the traction around both attracting top sales talent to the org and impacts kind of the outputs that you're seeing from that initiative in both the quarter and the pipeline.
Yeah, I'm really glad you asked that, and I want to just actually amplify something Sandeep and I touched on in this script, but it's really important. There are, and I'll answer your question around sales productivity, there are two very important, in line with our strategy, important pivots that we have made. One is we've traditionally thought about accountants as partners and as a channel. The strategic pivot we've made because of what's possible and what's ahead of us, which I'll get into in a moment, we are treating accountants like customers. The reason that's important is when you look at our platform and your question about sales, We now have one single unified platform that accountants use to not only run their firm, run their practice, but to be able to manage all of their clients that are Intuit clients and be able to use all of our capabilities to not only drive automation within the firm to drive their profitability, but actually to also be able to deliver added value services that they can monetize and drive their revenue growth. The reason I mention that is we, based on what we are launching in August, will actually also have opportunities to monetize based on consumption, not just subscription. A few examples of that would be AI agents, builder capabilities that helps them customize industry-specific KPIs and reporting that they can monetize. So based on their usage, we will monetize on consumption. And that is now leveraging the distribution of customers that they have that otherwise we wouldn't monetize in the past. That's a very important strategic way to think about accounts. At the same time, businesses are using the same platform, but it's built for them. And the reason I wanted to share and start with the control power where it's one platform and really strengthening our network effect is that's where our added sales force goes into play. where they are now selling an end-to-end platform that's a unified platform, not only to get more end businesses on our platform, but to actually get accountants to accelerate the number of customers that they bring onto our platform. And so we're seeing productivity improvement. We've opened up the aperture where we're now really pursuing more new to the franchise beyond going after our base. and the productivity has increased, and it shows up in a 37% quarter-over-quarter contract increase into an enterprise suite. So, again, probably longer answer, Alex, than you were looking for, but I wanted to unpack the pivots because they're actually important for our long-term growth.
Love your long answers, Hassan. Thank you, guys. Yeah, thank you.
We'll take our next question from Taylor McGinnis with UBS. Your line is open.
Yeah, hi. thanks so much for taking my question. Maybe on the global solutions business group, so it looks like excluding MailChimp, there was a bit of a deceleration in the online businesses, particularly on the services side. So I'm wondering, one, can you provide a bit more color on what drove that in the quarter? And then secondly, as we look at the global solutions business group growing at 15%, any changes to your level of comfort in the 15 to 20% outlook in the near term? I know you mentioned, you know, actually just now on some newer AI solutions. So any upcoming monetization or pricing efforts that could potentially be a tailwind there. Thanks.
Hey, Heather. On the services, let me start there. What we are seeing is services performance continues to be strong, both including and excluding MailChimp. But the Delta you've seen versus Q2. In Q2, we had benefits from tax-related things in the payroll side, the 1099s and other things that we charge separately for. So that's what draws a bit of that decal in Q3 versus the Q2 print. In terms of the broader GBSG, we remain confident in our strategy around mid-market. As Hassan mentioned, there's a lot of headroom with IES. We're scaling up our sales force. We see a meaningful opportunity for us to drive new to the franchise growth with our counter partnerships as well as the sales force and there's still tons of opportunity in our base that the team i'm confident will execute on and get those into ies you also saw us launch quickbooks workforce that gives us confidence in driving platform adoption and taking up payroll offering to be something that really resonates with the with the mid-market and we'll continue to do product work on both QuickBooks Advanced and IES to provide deeper functionality that resonates with the more complex customers so these are all things that in addition to the work we're doing on the money platform that we talked about previously that gives us confidence in a strong durable growth on the global business solutions platform great thank
Thank you so much.
Yeah, you're very welcome.
We'll move next to Kirk Mattern with Evercore. Your line is open.
Yeah, thanks very much. Just one for Sasan and then a follow-up for Cindy. Sasan, you mentioned that what's going on in tax has nothing to do with AI. That makes sense. AI has kind of got more powerful in the last year. But can you just talk about what you are seeing with AI, whether it's with your tools or competitors and why you feel that that trend with models getting more powerful over the next year and coming years doesn't sort of disintermediate some of the strength, frankly, you're seeing in the assisted category. And then for Sandy, can you just talk about MailChimp, what right-sizing means in terms of the drag on the overall sort of GBSB business? Can you kind of keep the drag to a minimum while obviously taking up the cash flow from that business?
Yeah, thanks for your question. And let me take it in a couple of parts just to ensure my answer is specific and not generic. First of all, on assisted tax, it's important to start with the customer. And that is customers that the 88% of our TAM that go to somebody else to do their taxes for them has nothing to do with how good software gets. This is all about confidence. and they want somebody else to do their taxes for them because they want to delegate the liability of these very high-stake decisions for somebody else to ensure that they are accountable for it and that they have confidence in the outcome. So it's really important to recognize that over the years, if you look at the structure of the market, the money that's spent on tax experts, accountants, and bookkeepers, if you look at the structure of the spend, it's actually gone up in the last five years, in the last year. It doesn't matter how good technology becomes for that customer. They want to ensure that they have the confidence that they're running their business the right way, that they're getting their taxes done correctly whether it's a consumer or a business so with all of that said with the customer psyche and with our declaration years ago where we've built out a virtual expert platform that's all driven by data ai and ai powered human expertise this is where we're structurally advantaged to be able to virtually help you get your taxes on at the best experience at the best price and provides you benefits like fast access to money, which is quite significant and I think it shows up in our results, particularly when you look at new assisted customer growth. So from the role that AI plays, it's really important to recognize that the majority of people are buying confidence to get assistance and irrespective of how much software improves, it helps us actually serve them. So that was really assisted tax. I also want to touch on the business platform. You know, the whole fuel of our growth in mid-market, in money, the system of intelligence that we have created as a control tower to help businesses and accountants run their business for accounts to serve businesses is all driven by data and AI. And it's important to recognize that businesses, while they use Google, they use LLMs to do searches, do queries, you can't run your business with an LLM because you're managing your books, you're managing your money, you're managing your payroll, and accuracy and compliance of doing that matters. And running a business is mission critical. And so the psyche of businesses and accountants is that they need us to be their AI platform to provide expertise so they can run and grow their business. And I think the biggest thing that our partnership with an Entropic and an OpenAI really fuels is when you look at our $300 billion in total addressable market where we have 6% penetration, it's actually opening up the funnel for us with high intent customers that are just getting started that, you know, may want to start with basic capabilities like invoicing and how do I manage my customers? And we help them do that by connecting the cookbooks within an LLM. But once they actually become a legitimate business, they want to run their business on our platform. And that's where what we've built, which is really a network effect where accountants recommend us to use our platform to run their firm and the business. That's where we are very much differentiated with all of our data, AI, and expert capabilities that we've invested in. So, again, hopefully that answers your question more specifically around how we think about consumers and businesses.
And, Kirk, let me address a second phase of the question around MailChimp. The part of being a disciplined operator is that you can do multiple things at the same So, our MailChimp team will still be focused on driving product improvements to resonate the product with the small businesses, driving SMS and other innovation adoption, driving mid-market sales, but we are also looking at the cost profile and adjusting it, commensurate with its growth profile. So think about a desktop business where we are able to run that business for solid profitability and then take that profitability, that cash flow, and reinvest in our growth engines, the three big bets that we've been calling out on this call, and also take those cash flows and return them to the shareholders. As you know, where the market is right now for software generally, and particularly where the market is for the segment of software that MailChimp operates in, the terms of revenue you can get from a third party just aren't there right now. And that's what we're making sure we're running this for profitability and maximizing the value for our shareholders. Thank you, Ralph.
Yes. You're very welcome.
Thank you. We've reached the end of our question and answer session. I would now like to turn back to management for any additional or closing remarks.
Great. Well, thank you for all the questions, and we look forward to talking to you next quarter. Bye, everybody.
Ladies and gentlemen, thank you for participating. This concludes today's conference call.