Earnings Call Transcript - KO Q3 2023

Operator, Operator

At this time, I'd like to welcome everyone to The Coca-Cola Company's Third Quarter 2023 Earnings Results Conference Call. Today's call is being recorded. If you have any objections, please disconnect at this time. I would like to remind everyone that the purpose of this conference is to talk with investors and therefore, questions from the media will not be addressed. Media participants should contact Coca-Cola's Media Relations department if they have any questions. I would now like to introduce Ms. Robin Halpern, Vice President and Head of Investor Relations. Ms. Halpern, you may now begin.

Robin Halpern, VP and Head of Investor Relations

Good morning and thank you for joining us. I'm here with James Quincey, our Chairman and Chief Executive Officer; and John Murphy, our President and Chief Financial Officer. We've posted schedules under financial information in the Investors section of our company website. These schedules reconcile certain non-GAAP financial measures which may be referred to by our senior executives during this morning's discussion to our results as reported under generally accepted accounting principles. You can also find schedules in the same section of our website that provide an analysis of our growth and operating margins. In addition, this call may contain forward-looking statements, including statements concerning long-term earnings objectives which should be considered in conjunction with cautionary statements contained in our earnings release and in the company's periodic SEC reports. Following prepared remarks, we will turn the call over for questions. Please limit yourself to one question. If you have more than one, please ask your most pressing question first and then re-enter the queue. Now, I'll turn the call over to James.

James Quincey, Chairman and CEO

Thanks, Robin and good morning, everyone. In the third quarter, we delivered strong top line growth, comparable operating margin expansion, and earnings per share growth. Our strategy is working. These results continue our track record of consistent delivery. And given our year-to-date performance, we are raising both our top line and bottom line guidance. This morning, I'll provide a brief update on the global consumer landscape. Then I'll focus much of my time on business performance across the segments and discuss how we've been investing to further strengthen our capabilities to capture longer-term growth opportunities. John will end by discussing financial details for the quarter, our revised guidance for the full year 2023, and some early considerations for 2024. The global operating environment is always dynamic, and this quarter was no exception. Some markets improved sequentially, while others dealt with a variety of factors ranging from transitory weather conditions, ongoing inflationary pressures, geopolitical tensions, and conflicts. We delivered 11% organic revenue growth this quarter driven by positive volume, some pricing actions in the marketplace, and carryover pricing coming into the base from last year. Volume grew 2% and sequentially improved each month in the quarter with September being our strongest month. Our year-to-date volume growth remains consistent with underlying performance compared to 2019. Overall, our industry remains vibrant and is expanding, and we are executing to capture that growth. During the quarter, we gained volume and value share in both at-home and away-from-home channels. Consumer sentiment continues to vary around the world. In developed markets, consumer spending in agro goods has held up quite well; however, some consumers feel pressured. We've seen some shift to discount channels and switching to private label brands in a few markets and categories. The intensity of this activity was largely the same across Europe compared to the previous quarter but was less pronounced in the U.S., Australia, and Japan. In the developing and emerging markets, the picture is more mixed. We're seeing broadly consumer strength across Latin America, India, and in parts of Central and Southeast Asia. On the other hand, consumer confidence in spending has yet to fully recover in Africa and China. Our revenue growth management execution capabilities give us a distinct advantage, and we are leveraging these capabilities to ensure we have the right product, in the right package, in the right channel, and at the right price points to meet consumers where they are. Notwithstanding the dynamics in play around the world, we have many levers to pull and continue to deliver through varying market conditions. I'll share some more details from each region. Starting with Asia Pacific; we delivered organic revenue growth but operating income declined primarily as a result of investing ahead of the curve to participate in longer-term opportunities and incurring additional costs from strategic portfolio rationalization. In ASEAN and South Pacific, we grew top line and profit by linking our brands to drinking occasions coupled with strong execution. In Thailand, we launched Coke Kitchen, which connected consumers to influencers who shared their favorite recipes with Coca-Cola. We also partnered with food service aggregators to drive combo meals. The campaign attracted nearly 1 million consumers, and we significantly increased the attachment rate of our beverages with meals ordered through food service aggregators. In Japan, we're gaining volume and value share year-to-date. We continue to see strong momentum from our Coca-Cola, Georgia Coffee, and I LOHAS campaigns and have stepped up execution in vending, e-commerce, and community channels. However, in China, volume declined as the sparkling soft drink category is taking longer to recover. Our results were also impacted by some strategic conditions to deprioritize lower profit categories. Our focus is to restore momentum to the sparkling soft drink category and capitalize on revenue growth management and execution opportunities. In India, we delivered double-digit volume and top line growth which resulted in the highest value share gain over the past 3 years. We're winning in the marketplace by generating 2.6 billion transactions at an affordable price point and driving availability across rural regions. Across Asia Pacific, as part of our World Without Waste strategy to help drive a circular economy for packaging materials, our system launched 100% recycled PET packaging in India, Indonesia, and Thailand. Moving on to EMEA; we delivered strong organic revenue and operating income growth. In Africa, macro conditions remain challenging and our business was further impacted by natural disasters in Morocco and Libya. Despite this environment, we drove transaction growth through accelerated refillable PET expansion, digitizing nearly 100,000 outlets, and adding 80,000 coolers used to date. In Europe, consumers are still facing pressure, and our business was unfavorably impacted by poor weather. Despite these dynamics, we gained value share through strong performances in sparkling soft drinks and tea. We did this by partnering with systems to drive value for key customers and our consumers. We continue to see promising early results for Jack Daniel's and Coca-Cola in Europe. We are learning and expanding in alcoholic drinks, including our recent announcement of our Absolut Vodka & Sprite. And last, in Eurasia and the Middle East, we recruited consumers through innovative, occasion-based marketing events like Fanta Fest Turkey, which focused on snacking occasions with concerts by prominent local artists. They also launched 100% recycled PET packaging this summer. In North America, we generated strong organic revenue growth and delivered margin expansion by executing across our total beverage portfolio. We continue to see away-from-home channels outperform at-home channels. Within sparkling soft drinks, elasticities are holding up well, and we continue to drive quality leadership with Coca-Cola, Sprite, and Fanta. For example, our systems stepped up in-store activation on Sprite Lymonade Legacy and with increased displays at the point of sale, which drove higher household penetration and repeat purchases. Fanta drove nearly 2 points of value share gain year-to-date through innovation and new graphics, including the latest Halloween iteration of the What the Fanta platform. Outside sparkling, BODYARMOR and Powerade trends are stabilizing, and fairlife, Core Power, smartwater, and Gold Peak generated value share gains. In the U.S., to protect water resources, we renewed a decade-long partnership with the Department of Agriculture to restore and improve watersheds in national forests and grasslands. Water is a critical priority for our system and the communities that we serve. In Latin America, we generated double-digit top line and profit growth by executing on all facets of our strategy, which resulted in value share gains in 4 of our top 5 markets. In the fifth market, Mexico, we're seeing improving value share trends over the last few months. We're increasingly linking our brands to consumers' passion points to build deeper connections. In Brazil, through Coke Studio, we partnered with the Town Music Festival, where we hosted 60 hours of concert and engaged with artists and influencers which generated 1 billion impressions and reached nearly 50 million consumers. We continue to drive affordability through refillable packaging of larger PET packages. In developing and emerging markets, refillables are an important tool to eliminate waste and offer products at lower price points. Last, our systems stepped up availability, reflecting over 270,000 coolers year-to-date which increased our share of visible inventory in key areas. Global ventures generated strong overall growth. At Costa, we strengthened our revenue growth management equation while driving transaction growth. This was supported by strong innovation and marketing campaigns such as our global summer of ice, expansion of the refreshment category, and the introduction of our personalized pre-drop loyalty activation in the U.K. Additionally, innocent gained value share in both the U.K. and France. Finally, Bottling Investments Group grew organic revenue and operating income through expanding affordable immediate consumption entry packs and progressing for strengthening route to market and optimizing trade collections. At the same time, we're working towards decarbonizing our operations in India through using 200 electric vehicles with plans to add more before the end of 2023. Beyond the quarter, we continue to have confidence in the long term. We see momentum continuing across our industry and our system is galvanized more than ever to capture this opportunity. Leveraging data to drive better decision-making is key to improving execution. Our system has collectively invested in digital initiatives to drive on all facets of our strategy. Starting first with marketing and innovation. Our marketing transformation is increasingly making our brands more relevant to consumers. Today, Gen Zs spend 7 to 9 hours per day on screen. However, very little time is spent watching traditional TV. We've been shifting our media spend towards digital. In 2019, digital was less than 30% of our total media spend and year-to-date is over 60%, through digital campaigns which segment the population that's disproportionately reaching consumers where we earn higher returns on investments. We've seen tremendous engagement through digital-first campaigns for Coke with meals, Sprite Heat Happens, and Fuze Tea's Made of Fusion among others. We're taking bold steps to be at the forefront of both consumer and non-consumer facing generative AI. For example, we launched Create Real Magic, which turns consumers into digital creators. We also brought generative AI into our creative process for the award-winning Coca-Cola Masterpiece film and letting the fans have the chance to take a piece of this work through the sale of NFTs. Recently, we launched Coke Y3000, which is our eighth iteration in the Coke Creations platform. Coca-Cola Y3000, the world's first futuristic flavor, co-created with AI. The launch has demonstrated strong initial results. On the non-consumer facing side, we're implementing generative AI to improve access to insight, market data, research, and trends. Moving on to revenue growth management and integrated execution. As a system, we're accelerating eB2B platforms that allow for better tailoring of product, price, and packaging architecture, reducing out of stocks and optimizing placement of physical inventory. Year-to-date, we've connected 6.9 million customers to eB2B platforms. We continue to expand coverage and offer customers personalization at scale. Initial pilots suggest that customers who receive AI-written push notifications have been more likely to purchase recommended SKUs, resulting in incremental retail sales. And we're just scratching the surface of what's possible, but we're investing in digital capabilities now to expand our potential down the road. To sum it all up, we're encouraged by our results year-to-date, and this is reflected in our updated 2023 guidance. We have many levers to pull and have proven that we can deliver in many types of markets around the world. We continue to win on a local level, maintain flexibility on a global level, and reinvest to build our system for the long term.

John Murphy, President and CFO

Thank you, James and good morning, everyone. Today, I'll comment on our third quarter performance and highlight our updated 2023 guidance. I'll also provide some early commentary on 2024 and the actions we are taking to continue to deliver on our objectives. As James mentioned, we delivered strong third quarter results. Starting with the top line, we grew organic revenues 11%. Unit case growth was 2%. If you exclude the impact of suspending our business in Russia, we have delivered positive volume growth in each quarter since the start of 2021. Concentrate sales were in line with unit cases for the quarter. Price/mix growth was 9% driven by pricing actions across operating segments, including the impact of a few hyperinflationary markets, along with carryover pricing coming into the base from last year. Comparable gross margin for the quarter was up approximately 130 basis points driven by underlying expansion and a slight benefit from bottler refranchising, partially offset by the impact of currency headwinds. Comparable operating margin expanded approximately 20 basis points for the quarter. This was primarily driven by strong top line growth and the impact of refranchising bottling operations, partially offset by an increase in marketing investments versus the prior year, as well as currency headwinds. Putting it all together, third quarter comparable EPS of $0.74 was up 7% year-over-year despite higher-than-expected 4% currency headwinds. Free cash flow was approximately $7.9 billion year-to-date. This was largely attributable to strong underlying operational performance and working capital benefits, partially offset by a $720 million transition tax payment and $230 million in M&A-related payments. Our balance sheet is strong, and our net debt leverage of 1.5x EBITDA is below our target range of 2 to 2.5x. Recently, we entered into a letter of intent to refranchise our Philippines bottler. As we progress on our refranchising journey, we aspire to improve the return profile of our business. In 2015, when Bottling Investments Group was more than 50% of our net revenue, our return on invested capital was approximately 17%. Today, Bottling Investments Group makes up less than 20% of net revenue. And our return on invested capital is over 23%, nearly a 7-point increase. After this transaction closes, our remaining assets in the Bottling Investments Group will include operations in India, Africa, and several smaller locations, primarily in Asia Pacific. We will remain disciplined in our refranchising approach by making sure we best position our system to deliver sustainable long-term growth. Our business performance year-to-date gives us confidence that we can deliver on our raised 2023 guidance. This is comprised of organic revenue growth of 10% to 11% which will be led by price/mix and includes positive volume growth. We do expect pricing in developed markets to moderate in the fourth quarter as we cycle pricing initiatives from the prior year. There are also a few hyperinflationary markets that will continue to drive price/mix. There will be one additional day in the fourth quarter. We now expect comparable currency-neutral earnings per share growth of 13% to 14%. And based on current rates and our hedge positions, we now expect currency to be an approximate 4-point headwind to comparable net revenues and an approximate 6-point currency headwind to comparable earnings per share for full year 2023. Based on current rates and hedge positions, we continue to expect per-case commodity price inflation in the range of a mid-single-digit impact on comparable cost of goods sold in 2023. We now expect our underlying effective tax rate for 2023 to be 19%. All in, we are updating comparable earnings per share growth of 7% to 8% versus $2.48 in 2022. We continue to expect to generate approximately $9.5 billion of free cash flow in 2023 through approximately $11.4 billion in cash from operations. That's approximately $1.9 billion in capital investments. This guidance does not include any payments related to our U.S. income tax dispute with the IRS, which are unlikely to occur in 2023. Given the momentum of our business, the strength of our balance sheet, and some proceeds that we expect to receive from bottler refranchising, we have increased flexibility to continue to both reinvest in our business and return capital to shareholders. While it is too early to provide specific items on 2024, we want to share some considerations based on what we know today. We're encouraged by our top line momentum across the majority of our markets. There are a handful of hyperinflationary markets where it is either not possible to hedge, or it is costly to do so. In these markets, we've demonstrated that we can manage currency pressures by taking price with local market inflation, and we will continue to follow this approach. While some commodities are normalizing, we also have input costs that could be impacted by tensions and conflicts. With respect to advertising spend, our bias is to continue to reinvest behind our brands while maintaining flexibility. Regarding currency, if we assume current rates and our hedge positions, there would be an approximate low single-digit currency headwind to comparable net revenues and an approximate mid-single-digit currency headwind to comparable earnings per share for full year 2024. Of course, several factors could impact both our currency outlook and broader business outlook between now and February. Over the past few years, we've delivered U.S. dollar EPS growth, and we have many levers to continue to do so. So in summary, we are encouraged by our business results and confident in our ability to deliver on our commitments over the long term. Thanks to the incredible commitment of our system employees around the world, we're very clear on the direction we are heading and well equipped to execute on the strategies to get us there. And we continue to invest to drive sustainable long-term growth. We remain focused on capturing the opportunities available to us. With that, operator, we are ready to take questions.

Operator, Operator

Our first question comes from Dara Mohsenian from Morgan Stanley.

Dara Mohsenian, Analyst

So clearly, another strong set of results in Q3 and obviously, increased confidence for the year with the full year raise. I'd love to sort of get a bit more perspective on 2024. I know you won't want to put specific numbers around the outlook, but I was just hoping you can give us a sense for how you think about the pricing outlook for next year, given the strength in Q3 and perhaps break that down into the price increase versus mix versus hyperinflationary market pieces of it and what the competitive environment sort of portends for next year on the pricing front.

James Quincey, Chairman and CEO

Let me share a few insights, Dara. First, looking at Q3, it's important as we consider the end of this year and into next year. There are several factors in Q3 that reflect the lingering effects of the inflationary environment from 2022, which should ease as we enter Q4 and next year. Additionally, there are some pricing impacts coming from high inflation markets like Argentina, Turkey, and various African countries that are contributing to the overall performance of the company. As John highlighted in the FX guidance, we expect some negative effects from those markets next year but also anticipate some positive effects in price/mix. One notable aspect of high inflation markets is their unpredictable nature, making it challenging to project what they will look like in 2024. We will provide updates in February. Overall, we expect continued moderation in developed economies, with some emerging markets experiencing below-normal inflation, such as China. What remains crucial is the trajectory in high-inflation markets. I hope this gives you a framework to consider how we will wrap up Q4 and move into next year.

Operator, Operator

Our next question comes from Lauren Lieberman from Barclays.

Lauren Lieberman, Analyst

One thing that I found particularly interesting in the release is the specific mention of the contribution from inflationary pricing. I noticed that the regions experiencing higher inflationary pricing also saw better-than-expected unit case volume, contrary to my expectations. Typically, you would expect that more pricing leads to less volume, but in this case, unit case volume is increasing. I’m curious if you could elaborate on what you might be doing differently to achieve this outcome. Additionally, could you provide insight into transaction growth in those markets and how it compares to unit cases?

James Quincey, Chairman and CEO

Sure. So firstly, I want to just underline that we have been pursuing for a good number of years but very specifically this year and also will be pursuing into next year is, no matter what the degree of inflation in the environment, we want to protect the scale of our consumer franchise and see it grow. In other words, we want to see positive volume or transaction growth in the environment. And so very much our strategy of the marketing, the innovation, the RGM, the execution has been very much around not just gaining value share in these environments but making sure that there's volume growth embedded in it; so we very much take that approach. As it relates to the regions where there was inflation, where there's volume, I mean, the two biggest pieces of the puzzle are Latin America and EMEA. Taking those in order, Latin America, the inflationary pricing is very clearly driven by Argentina. The rest of the content, generally speaking, is in the same sort of ballpark, the inflation that has been predominant there for an extended period of time. And it's an environment we very much know how to operate in. We have a great business there, and they very much are masters of executing against the marketing innovation, the execution, the RGM. Then Argentina is a rollercoaster, given its inflation levels and its economic levels. I can say that from personal experience as I was the country manager there in 2001 and 2002 when they had a big devaluation and default on their debt. This is something where we know how to operate, and it's kind of part of what happens in certain markets in Latin America, so we are able to execute. As it relates to EMEA, divided into two parts. One is the European environment where inflation, much like the U.S., is moderating down, and the dynamic in Europe was much more around a moderating degree of inflation and the fact that they had a relatively poor summer in terms of the weather and the consumer is perhaps under a little more pressure than the U.S. The other half of the EMEA group is Eurasia and Africa. In that context, there are a number of very high inflation marketplaces like Turkey, Zimbabwe as it happens, Nigeria to some extent, and Egypt to some extent. There, when the inflation does spike, you do occasionally see impacts to volume. But overall, we've been able to manage through it so that on a total segment basis, we've carried it through. We certainly look to, as I said, maintain and grow the consumer franchise, although in some of those markets in any given quarter, the volume may be negative as inflation tends to be much more spiky than the system.

Operator, Operator

Our next question comes from Bonnie Herzog from Goldman Sachs.

Bonnie Herzog, Analyst

All right. I had a question on your marketing investments. They were up and, I guess, a drag on operating margins in the quarter; so just hoping for some more color on these reinvestments. And then, James, you mentioned your plans to continue to invest ahead of the curve. So could you provide a little more color on how you're thinking about this? And then ultimately, how much of the top line strength you plan to reinvest in the marketing whether it's this year? And then more importantly, how you're thinking about this next year, especially in the context of greater FX headwinds. I guess trying to understand how flexible you're going to be to balance these reinvestments with driving dollar EPS growth.

James Quincey, Chairman and CEO

Sure. Let me clarify that. Following COVID, we anticipated a recovery and chose to invest in growth as long as it was available instead of holding back. I wouldn't describe additional marketing as a negative impact on our results; rather, it has been a key driver of revenue and profits. We believe this approach is effective, as seen in our raised revenue and profit forecasts. We are prepared to maintain this strategy through the end of this year and into the next, but if 2024 presents unexpected challenges, we will adapt swiftly, just as we did in early 2020 when we reduced marketing spending in response to COVID. Our ability to be flexible is much stronger now, and we will adjust as needed in different regions or globally. Initially, we will focus on pursuing growth. Additionally, if you take a broader view of our operating income margin over the past five years, you’ll notice it has been increasing by about half a point annually, which aligns with our long-term growth expectations. While this may not be consistent every quarter due to variability, it reflects our strategic approach.

Operator, Operator

Our next question comes from Robert Ottenstein from Evercore ISI.

Robert Ottenstein, Analyst

Great. James, in the past, you've mentioned that Coca-Cola Company aims to transition consumers from basic commodity packs to higher value-added packs, which you refer to as incident packs. I'd like to understand where you currently stand in this process in the U.S., how much potential there is to improve the mix, and whether this is attainable in a weaker economic environment where consumers are seeking more affordable and value options.

James Quincey, Chairman and CEO

Sure. Thanks, Robert. Look, I absolutely think there's a tremendous opportunity in the U.S. marketplace to leverage greater pack diversity. We're not capturing all the opportunities that are there. The leveraging of greater pack diversity actually helps in an environment where, as you have in the U.S. at the moment where certain segments of consumers feel under disposable income pressure and would look for more affordable options. Yet, there are plenty of segments either in terms of their income or in terms of the channels they're going and spending in who are more disposed for premium options. The marketplace offers the opportunity of greater segmentation and diversity of packaging. We have more that we can do in the marketplace in the U.S., whether it be on the nature and the range of the can sizes and shapes or the PET bottles. So I think there's plenty of runway in the U.S. to continue to leverage packaging diversity to satisfy consumer needs and to deliver on the RGM equations that we have the opportunity for in the U.S. Ultimately, you could look at other parts of the world, Latin America or Europe, which are relatively developed cold markets, and see that we do successfully use more packages there to deliver the business that the consumers want to have.

Operator, Operator

Our next question comes from Andrea Teixeira from JPMorgan.

Andrea Teixeira, Analyst

So, John, I appreciate your commentary about the EPS growth in 2024. And James, you said you would like to see volume growth which is obviously encouraging and in line with what you said in the last earnings call. But given the many moving pieces recently and the weaker consumer in developed markets, number one, is there anything that changed your thoughts sequentially? And two, related to the 80% of the volumes, of course, being abroad and granted that, obviously, is moving the impact of the GLP drugs, I think it would be dismissive not to ask, given investor concerns. Can you talk about how you're proactively approaching this potential risk? Obviously, it's similar to what you have done over the many, many years in terms of the sugar content and portion control, but just curious how investors should be thinking of the tools you have at your disposal.

John Murphy, President and CFO

Thanks, Andrea. To address the first point, looking back at 2023 from where we started a year ago and our outlook for the remainder of the year, we've faced currency challenges and volatility that I anticipate will persist for the next 12 months. We've shown the strategies we've developed over the past few years to effectively navigate through these fluctuating conditions. I expect 2024 to be a similar year. I would highlight that some of these strategies include improved marketing and innovation, enhanced revenue growth management that gets stronger year-on-year, and solid execution of our systems in the market. The industry remains robust, and we believe this will contribute positively to our outlook for 2024. Regarding your second point, this is an area of significant attention for us. There are various opinions about the potential impacts. If we take a step back to review our overall beverage strategy over recent years, we are well-positioned to offer choices that cater to individuals' needs and motivations. We will continue to keep a close watch in this area, but we are confident in our beverage strategy, as 68% of our products currently have low or no calories, and we are committed to investing in innovation and options to adapt to future developments.

Operator, Operator

Our next question comes from Chris Carey from Wells Fargo Securities.

Chris Carey, Analyst

I wanted to ask you a question about Coca-Cola Zero. Growth has decelerated a bit through the year against pretty exceptional unit case growth last year. So I was just wondering if you could reframe where we are with the franchise, the opportunities you see for it and if we're perhaps reaching any thresholds just with the expansion of the offering.

James Quincey, Chairman and CEO

Yes. Sure, Chris. I don't think we're reaching a threshold in terms of the expansion of Coke Zero. Actually, I think quite the opposite, I think there's a vast potential for Coke Zero going forward. I think what you see in the very short term is the impact of some of the big Coke Zero markets, aka Europe. They also had a very poor summer and run for a couple of months there, and that makes it look like it's dipped down in Q3. But I think Coke Zero has plenty of runway going forward, and we will continue to invest behind it and are bullish on its long-term potential.

Operator, Operator

Our next question comes from Bill Chappell from Truist Securities.

Bill Chappell, Analyst

Can you provide some insights on the situation in China and, to a lesser degree, Africa? We've noted that the consumer has been slow to recover. Is there anything Coca-Cola can do to speed up this recovery through pricing or promotions, or is it just a matter of waiting for the market to improve? Additionally, did you notice any significant changes in consumer behavior as the quarter progressed, suggesting that things might be improving as we move into the fourth quarter?

James Quincey, Chairman and CEO

Yes. Sure, Bill. Obviously, I hate the idea of just waiting for something to happen macroeconomically. Certainly, it helps when there's a tailwind from the general environment, but we're not going to wait for that. We're very focused on investing to try and capitalize on the opportunities and restore momentum, particularly on the sparkling business, and there's a lot of RGM and execution opportunities for us to go and tackle in China. Also, we need to get cranked up and have a really strong Chinese New Year, which will be in the early part of 2024. We took a set of decisions in Q3 which created a bit of an impact on the APAC segment margin to really get focused and kind of invest ahead and make some prioritization decisions so that we can really drive the Chinese business forward, hoping that there'll be a plus from the tailwinds of the macroeconomics, but we can't wait for that. We need to focus on controlling what we can control and investing to drive the business.

Operator, Operator

Our next question comes from Charlie Higgs from Redburn Atlantic.

Charlie Higgs, Analyst

I have a question about BIG and the Philippines. James, could you provide a high-level overview of how the Philippines has been performing? Additionally, can you explain why now is the right time for this transaction and why CCEP? John, could you share your thoughts on what this transaction might mean for the FY '24 outlook if it proceeds, particularly regarding sales margin and EPS? Also, when you mentioned that a portion of proceeds from non-operating activities may be allocated to buybacks, should we interpret that as relating to BIG disposals?

James Quincey, Chairman and CEO

Sure. Let me start there, Charlie. We have a clearly stated objective that we want to be the world's smallest bottler and so over time have been refranchising the operations. We currently hold basically 4 pieces: the Philippines, a large-stage CCBA, a significant part of the system in India, and then a small number of other countries, about 1/4 in each in rough terms. We are, long-term, refranchises of the bottling operations we own. In terms of the Philippines, we've had actually a good set of recent years in the Philippines, a good bounce back notwithstanding some ups and downs, given availability or lack of availability of some critical commodities in the marketplace. Overall, we've had a very good run in the last number of years. And so we've been looking for the right time and the right partners to refranchise to. I think most importantly, this is a combination of a strong, local, long-term investing family, the Aboitiz Group, together with some system expertise coming from CCEP. I think it's the right combination of partners that can bring bottling expertise and knowledge of the Philippine market together to continue the track record of what's been achieved. John, do you want to do the other pieces?

John Murphy, President and CFO

Yes. So on the transaction stuff, Charlie, we'll guide in February, assuming that the deal closes. We're making great progress on that at the moment. Without giving specifics, as you know from history, it will have a revenue headwind and a margin tailwind. We'll give more details in February. With regard to your last part of the long question, I would say the following. One is we have developed a strong position and created flexibility, given the momentum we have in the business, the stronger balance sheet we have today versus a few years back and the fact that we do have proceeds coming in from non-operating sources, i.e., the bottler refranchising primarily. We continue to be very focused on reinvesting in the business and returning capital. As we look at some of these proceeds coming in, we will evaluate their best use, including share repurchases beyond the current objective we have to cover dilution. So more to come on that in February.

Operator, Operator

Our next question comes from Bryan Spillane from Bank of America.

Bryan Spillane, Analyst

I had one just clarification and then a question. The clarification is, did you give us how much hyperinflationary pricing affected just the total price/mix at the total company level?

James Quincey, Chairman and CEO

No, we didn't give a precise number, but it's about 2.5 points. It depends which countries you want to add in and where you want to cut the line, but think of it as about 2.5 points in Q3.

Bryan Spillane, Analyst

All right. And then my question is just about North America. I think in the press release, unit case volumes were flat and you called out that you had gained share. And then, James, I think in your prepared remarks, you talked about away-from-home growing faster than at-home. So can you just sort of give us a little bit more perspective on kind of what's happening in North America in terms of both in the relative channel performance and anything you may be seeing in terms of value-seeking behavior with consumers? Just trying to get a better understanding of kind of how your business performed and just kind of what's happening with the category as we got through the quarter.

James Quincey, Chairman and CEO

Sure. Firstly, let me start by saying the Nielsen universe represents just under half of our business in the U.S. So the measured channels are just under half of the total business. What's happening in the consumer landscape is, in kind of simplifying it down, the lower-income consumers are those most under pressure, and the shopping occasion that's most under pressure is when they're buying for at-home. That is the business most captured by Nielsen. The bit of the marketplace where there's more growth is when consumers are away from home. So there's still a rebound and strong growth in away-from-home channels, not just some of the restaurants, but the amusements, travel, and leisure, hospitality, those things. You're seeing more growth in that part of the marketplace which is unmeasured. And so that's what's really driving the strength of the U.S. business overall and the revenue side. You see a divergence of the consumer behavior between at home and away from home. Obviously, who is under pressure from a disposable income is clear. That feeds through into the observed measures channels versus the total overall marketplace.

Operator, Operator

Our next question comes from Peter Grom from UBS.

Peter Grom, Analyst

So I kind of wanted to follow up on Bryan's question there. I mean, James, you mentioned trade down to private label and discount channels in your prepared remarks. But I think you also mentioned that relative to Q2, the impact was similar in Europe but actually less pronounced in the markets like the U.S., Australia, and Japan. So I would love just to get your perspective on why you think it was less pronounced in those markets? And then as you look out to 4Q and '24, how do you kind of see this trade-down dynamic evolving?

James Quincey, Chairman and CEO

The European consumer is facing slightly more pressure than the U.S. consumer when it comes to disposable income. This is why we see a bit more trading down or smaller basket sizes in Europe compared to the U.S. This trend is generally true across the board. The categories most affected depend on brand strength and how consumers prioritize their spending. When consumers need to save money, they don't downgrade every category equally; they make specific choices about which categories to cut back on while maintaining their spending in others. Our goal is to ensure that consumers value our brands so they choose us during their shopping. If overall spending decreases, it typically shifts to categories where they opt for private labels. We maintain our brand strengths by providing value through our products, marketing, and innovation. This outlines the overall dynamic we observe, highlighting the differences between the U.S. and Europe.

Operator, Operator

Our next question comes from Filippo Falorni from Citi.

Filippo Falorni, Analyst

A question on the Asia Pacific business. James, you mentioned that the India business was very solid but China was weak. First, maybe you can give a comment on how big of a drag China was in the quarter and what are your expectations going forward into next year? And then from a price/mix standpoint, price/mix of one in the segment was one of the lowest across your other segments. I know there's probably some geographic mix impact. But can you talk about the pricing environment as well in Asia Pacific?

James Quincey, Chairman and CEO

Sure. Yes. I mean, China was clearly a drag in volumetric terms on the segment. Most importantly, from a margin point of view, it's really important to not over-rotate to the numbers in any given quarter, given the lumpiness of concentrate sales, several steps back in the supply chain from the consumer. It's important to always take an average of four quarters. In the third quarter, as I commented a little earlier, we made a number of decisions on portfolio prioritization as it related to China and to investing for a fast start in 2024 in a number of markets in Asia Pacific, whether that be Japan or China. Some investments are going there. The overall pricing environment is relatively clear. China inflation is relatively minimal. In Japan, we've been taking pricing recently given the inflation in Japan, which is very different from the last 30 years. The rest of the inflation is the relatively obvious CPI around the rest of ASEAN and Australia. That's really what's driving it. I think you should see the third quarter in Asia Pacific more as an anomaly in terms of price/mix rather than a trend.

Operator, Operator

Our next question comes from Carlos Laboy from HSBC.

Carlos Laboy, Analyst

Can you speak to the sort of digital investments that the U.S. bottlers are doing and that you're helping them with? Is it more revenue-driven or perhaps more efficiency cost supply chain-centric? I guess in sum, what I'm trying to understand is how are digital investments changing these U.S. bottlers and their capabilities?

James Quincey, Chairman and CEO

The U.S. bottler is similar to international bottlers in that they are making a series of digital investments. The answer encompasses both revenue generation and efficiency improvements. We have been investing in technology for a significant time to enhance efficiencies across the supply chain, manufacturing, and logistics. This includes traditional technology investments, AI, and the emerging generative AIs. There is considerable activity, and a high level of connectivity exists among bottlers via enterprise software. Most of them utilize a shared platform, internally referred to as CONA, to streamline operations. There is significant investment focused on making the supply chain as efficient as possible, with strong support from our ecosystem partners. Additionally, they are investing in a digital marketplace to improve relationships primarily with non-modern trade customers. Interaction with large modern retail customers is already mostly digitized, but the emphasis is on strengthening connections regarding supply chain, inventory visibility, and forecasting. For non-chain customers, the goal is to get them onto a B2B platform that allows for 24/7 ordering opportunities. Digitizing these relationships typically leads to deeper and more productive interactions. Once established, incorporating AI enhancements helps drive the business forward. The U.S. bottlers are on a similar path as their international counterparts.

Operator, Operator

Our last question will come from Brett Cooper from Consumer Edge.

Brett Cooper, Analyst

Not necessarily looking at the third quarter or year-to-date results but looking over many years, Coke's growth in sparkling and non-sparkling hasn't been meaningfully different, whereas there would seem to be a higher growth opportunity in non-sparkling given just the differential in market share that you hold and the implementation of category cluster management. So can you speak to any impediment to higher growth in non-sparkling or what I'm likely missing? And then, I guess the part B is just within that umbrella, can you talk about your ability to develop newer categories to the company like hot coffee or alcohol?

James Quincey, Chairman and CEO

Sure. Our objective is to do justice for the brands in the portfolio. You can make an argument that those categories where we have lower shares have a natural opportunity to gain share. But, of course, that is something you need to take from someone else. The other way of seeing the world is that the beverage industry seen from a global perspective is referenced back to the page in CAGNY with all the little people on it, the vast majority of the page is actually white space. In other words, the beverage industry is not yet created. The idea that sparkling continues to grow is a representation of us operating from a position of strength to create the industry in the white spaces with our most successful and strongest brands. Continued growth of sparkling should be a feature of our path going forward. In the non-sparkling categories, we are looking to gain share. We talked historically about trying to get from experimental to challengers to leader to quality leadership. That is a long-term build that has been playing out. If you take the long-term perspective and look at the percent of the total business that is made up of non-sparkling brands, it has increased slowly but consistently over the last couple of decades. We start from a point of view of being consumer-centric from resource and capital allocation and earning the right to move up the experimenters into the challenger into the leadership position. Nothing radical is going to happen overnight. It is a dynamic that has built steadily over the last number of years and decades, and we're confident in the opportunity to rebuild the industry or to build the industry further into the future. Okay. That was the last question, operator. So to conclude, thanks very much, everyone. We've proven, I hope you can see, in Q3 that we continue to deliver volume, top line growth, and incremental U.S. dollar earnings per share by executing against our all-weather strategy. We are confident that we can create value over the long term. Thank you for your interest and your investment in the company and for joining us this morning.

Operator, Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.