8-K

Laird Superfood, Inc. (LSF)

8-K 2020-11-12 For: 2020-11-12
View Original
Added on April 06, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K

CURRENTREPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): November 12, 2020

Laird Superfood, Inc.

(Exact name of registrant as specified in its charter)

Delaware 1-39537 81-1589788
(State or other jurisdiction<br><br><br>of incorporation) (Commission<br><br><br>File Number) (IRS Employer<br><br><br>Identification No.)
275 W. Lundgren Mill Drive, Sisters, Oregon 97759
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(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (888)670-6796

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17<br>CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading<br><br><br>symbol Name of each exchange<br><br><br>on which registered
Common Stock, par value $0.001 per share LSF NYSE American

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company  ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Item 2.02 Results of Operations and Financial Condition.

On November 12, 2020, Laird Superfood, Inc. issued a press release announcing its financial results for the quarter ended September 30, 2020. The press release is being furnished as Exhibit 99.1 hereto and is incorporated by reference herein.

The information contained in this Item 2.02, including Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, and shall not be incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Exchange Act, except as may be expressly set forth by specific reference in such filing.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers;Compensatory Arrangements of Certain Officers.

On November 12, 2020, Laird Superfood, Inc. (the “Company”) announced the appointment of Scott McGuire as Chief Operating Officer of the Company, effective November 16, 2020.

Mr. McGuire, 57, joins the Company from Bonduelle Fresh Americas, a provider of plant based, fresh food products, where he most recently served as the Chief Supply Chain Officer and previously held other roles including in operations, sales and operations planning, demand planning and execution, customer service, agriculture purchasing and operations, and transportation and logistics. Before joining Bonduelle Fresh Americas in 2017, Mr. McGuire ran his own consulting practice, Joseph Logistics and Supply Chain Solutions, where he provided consulting services for various consumer packaged goods clients, including Bonduelle Fresh Americas and Nestlé USA. Prior to that, Mr. McGuire served as Nestlé USA’s National Director of Logistics for the company’s Direct-Store Delivery division. He also previously served as Service and Distribution Director for PepsiCo’s Frito-Lay Division.

As Chief Operating Officer, Mr. McGuire will receive an annual salary of $265,000, and an equity award under the Laird Superfood, Inc. 2020 Omnibus Incentive Plan consisting of 20,000 RSUs vesting over four years, 3,000 RSUs vesting in six months, and 10,000 stock options vesting over four years, along with an incentive bonus opportunity and other benefits available to the Company’s executive officers.

There are no family relationships between Mr. McGuire and any director or executive officer of the Company. There are no transactions between Mr. McGuire and the Company that would require disclosure under Item 404(a) of Regulation S-K.

In connection with Mr. McGuire’s appointment as Chief Operating Officer, the Company’s current Chief Operating Officer, Jamie Eichman, will step down from such role and begin serving as Chief Administrative Officer of the Company, effective November 16, 2020.

Item 7.01 Regulation FD Disclosure.

On November 12, 2020, the Company issued a press release announcing Mr. McGuire’s appointment as Chief Operating Officer. The press release is being furnished as Exhibit 99.2 hereto and is incorporated by reference herein.

The information contained in this Item 7.01, including Exhibit 99.2, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, and shall not be incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Exchange Act, except as may be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
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ExhibitNo. Description
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99.1 Press release dated November 12, 2020.
99.2 Press release dated November 12, 2020.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: November 12, 2020 Laird Superfood, Inc.
By: /s/ Andrew McCormick
Name: Andrew McCormick
Title: General Counsel and Secretary

EX-99.1

Exhibit 99.1

LOGO

Laird Superfood Reports Third Quarter 2020 Financial Results

Net Sales Increased to $7.6 Million, up 118% Year-Over-Year

Completed Initial Public Offering, Raising $64.1 Million of Net Cash

National Roll Out of Laird Superfood Liquid Creamer in Q320

SISTERS, Oregon – November 12, 2020 Laird Superfood, Inc. (NYSE American: LSF) (“Laird Superfood”), today reported financial results for its third quarter ended September 30, 2020.

Third Quarter 2020 Highlights

Net Sales increased to $7.6 million, an increase of 118% year over year.
Online sales contributed 49% of net sales, with lairdsuperfood.com sales growing 115% year over year.<br>
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Wholesale sales contributed 50%, increasing 223% year over year, as retail door expansion reached approximately<br>7,200 locations.
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Liquid creamer rolled out to more than 1,200 locations, including Whole Foods and Kroger.
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Gross profit was $1.9 million and gross margin was 24.7%, compared to gross profit of $1.5 million and<br>a gross margin of 41.9% in the prior year period.
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Net loss attributable to common stockholders was $4.0 million, or $0.86 per diluted share, compared to net<br>loss of $2.4 million, or $0.66 per diluted share in the prior year period.
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Paul Hodge Jr., Co-founder, President and Chief Executive Officer of Laird Superfood, commented, “The third quarter of 2020, our first quarter as a publicly traded company, was a record quarter for us with 118% year over year revenue growth, reflecting continued strength across the business. Our plant-based superfood products appeal to the growing desire for high quality, all-natural whole food ingredients that are also sustainably sourced and packaged.”

Hodge Jr. continued, “We are in the early stages of a long-term growth strategy built on market penetration into billion dollar-plus addressable markets like creamer, coffee and hydration. As a native digital platform, our loyal customer community continues to grow, reflecting the authenticity associated with the Laird Superfood brand. Mahalo to our dedicated team who achieved so much so far this year, despite adapting quickly through the pandemic, while staying focused on our operating goals and true to our culture and values.”

For the Three Months Ended September 30, 2020

Three Months Ended September 30,
2020 2019
% of Total % of Total
Coffee Creamers 69 % 64 %
Hydration and Beverage Enhancing Supplements 14 % 18 %
Coffee, Tea, and Hot Chocolate Products 29 % 16 %
Other 2 % 4 %
Gross Sales 114 % 102 %
Shipping income 0 % 4 %
Returns and discounts ) (14 %) ) (6 %)
Sales, net 100 % 100 %
Three Months Ended September 30,
2020 2019
% of Total % of Total
Online 49 % 64 %
Wholesale 50 % 34 %
Food Service 1 % 2 %
Sales, net 100 % 100 %

All values are in US Dollars.

Net sales increased 118% to $7.6 million in the third quarter of 2020 compared to $3.5 million in the third quarter of 2019. **** Growth in net sales in the third quarter of 2020 was driven primarily by a combination of growth in online and wholesale channels, primarily caused by an increase in sales volume across product lines.

Gross profit was $1.9 million compared to $1.5 million in the prior year period. Gross margin was 24.7% of net sales in the third quarter of 2020, compared to 41.9% of net sales in the prior year period. The decrease in gross margin was primarily due to disposal costs related to the early production and distribution of the liquid creamer product line, elevated outbound shipping costs, and increased co-packing costs primarily associated with the liquid creamer product line.

Operatingexpenses of $5.3 million compared to $3.9 million in the year ago period reflect General and Administrative expense increases of $843,000, primarily related to the Company’s Initial Public Offering, as well as Sales and Marketing expense increases of $554,000, primarily related to a stock option modification expense.

Loss from operations was $3.4 million in the third quarter of 2020, compared to a loss of $2.4 million in the prior year period.

Net loss attributable to common stockholders was $4.0 million, or $0.86 per diluted share, in the third quarter of 2020, compared to a loss of $2.4 million, or $0.66 per diluted share, in the prior year period.

Valerie Ells, Chief Financial Officer, commented, “We are thrilled with our record net sales performance in the third quarter, which furthers our conviction in the strength of our brand and the compelling addressable market opportunities in front of us. Market share and customer growth are our major priorities and this quarter demonstrated that our authentic brand, and meeting consumers where they are across our omnichannel platform, resonates with today’s consumer seeking healthy, plant-based and sustainable products. We remain confident in our ability to leverage our fixed cost structure as we focus on driving the top line while taking steps toward long-term profitability.”

For the Nine Months Ended September 30, 2020

Nine Months Ended September 30,
2020 2019
% of Total % of Total
Coffee Creamers 71 % 66 %
Hydration and Beverage Enhancing Supplements 15 % 16 %
Coffee, Tea, and Hot Chocolate Products 22 % 15 %
Other 2 % 4 %
Gross Sales 110 % 101 %
Shipping income 1 % 4 %
Returns and discounts ) (11 %) ) (5 %)
Sales, net 100 % 100 %
2020 2019
% of Total % of Total
Online 54 % 60 %
Wholesale 45 % 39 %
Food Service 1 % 1 %
Sales, net 100 % 100 %

All values are in US Dollars.

Net sales increased 109% to $18.7 million for the nine months ended September 30, 2020 compared to $8.9 million in the prior year period. ****

Gross profit was $5.3 million, or 28.4% of net sales, for the nine months ended September 30, 2020, compared to $3.6 million, or 40.7% of net sales, in the prior year period. The increase in gross profit was primarily due to sales growth. The decrease in gross margin was primarily due to elevated inbound freight expenses in response to an unanticipated increase in demand associated with COVID-19, elevated disposal costs related to the early production and distribution of the new liquid creamer product line and increased co-packing costs primarily associated with the liquid creamer product line.

Operating expenses of $13.7 million compared to $10.2 million in the year ago period reflect General and Administrative expense increases of $1.9 million, primarily related to the Company’s Initial Public Offering and an asset impairment recorded during the second quarter, as well as Sales and Marketing increases of $1.5 million, primarily related to stock option modification expense and increased advertising and payroll expenses.

Loss from operations was $8.4 million for the nine months ended September 30, 2020, compared to $6.5 million in the prior year period.

Net loss attributable to common stockholders was $10.0 million, or $2.26 per diluted share, for the nine months ended September 30, 2020 compared to $6.3 million, or $1.79 per diluted share, in the prior year period.

Balance Sheet and Cash Flow Highlights

The Company’s cash and cash equivalents were $72.9 million as of September 30, 2020 and total outstanding debt was $51,000. Cash and cash equivalents as of September 30, 2020 includes the net proceeds from the Company’s IPO. Net cash used in operating activities was $7.1 million in the nine months ended September 30, 2020, compared to $6.9 million in the prior year period.

Capital expenditures totaled $875,000 for the nine months ended September 30, 2020, compared to $1.6 million in the prior year period.

Successful Initial Public Offering

On September 25, 2020, the Company completed its initial public offering (“IPO”), in which it issued and sold 3,047,500 shares of common stock at a public offering price of $22.00 per share for net proceeds to the Company of approximately $62.1 million, after deducting underwriting discounts, commissions and estimated offering expenses. Danone Manifesto Ventures purchased $2.0 million of the Company’s common stock in a private placement immediately subsequent to the consummation of the IPO, at a price per share of $22.00. The Company continues to expect to use the net proceeds from the IPO for working capital and general corporate purposes, including operating expenses and capital expenditures. Additionally, the Company may use a portion of the net proceeds to acquire businesses or products. On September 30, 2020, subsequent to the IPO, there were 8,874,890 shares of common stock outstanding.

Conference Call and Webcast Details

The Company will host a conference call and webcast at 5:00 p.m. ET today to discuss the results. The live conference call can be accessed by dialing (833) 772-0381 from the U.S. or (236) 384-2050 internationally and using access code 1754637. Alternatively, participants may access the live webcast on the Laird Superfood Investor Relations website at https://investors.lairdsuperfood.com under “Events.”

About Laird Superfood

Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company’s products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

Forward-Looking Statements

This press release and the earnings call referencing this press release contain “forward-looking” statements, as that term is defined under the federal securities laws, including but not limited to statements regarding Laird Superfood’s future financial performance, including our outlook for fiscal year 2020. These forward-looking statements are based on Laird Superfood’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Laird Superfood’s actual results, performance or achievements to differ materially from those expressed or implied in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to: (1) the effects of the current COVID-19 pandemic, or of other global outbreaks of pandemics or contagious diseases or fear of such outbreaks, including on our supply chain, the demand for our products, and on overall economic conditions and consumer confidence and spending levels; (2) our expectations regarding our revenue, expenses and other operating results; (3) our ability to acquire new customers and successfully retain existing customers; (4) our ability to attract and retain our suppliers, distributors and co-manufacturers; (5) our expectations regarding real or perceived quality with our products or other issues that adversely affect our brand and reputation; (6) our ability to innovate on a cost-effective basis, predict changes in consumer preferences and develop successful new products and marketing strategies in response; (7) expectations regarding prices and availability of raw materials and other inputs, a substantial amount of which come from a limited number of suppliers outside the United States, including in areas which may be adversely affected by climate change; (8) effects of changes in the tastes and preferences of our consumers and consumer preferences for natural and organic food products; (9) the financial condition of, and our relationships with, our suppliers, co-manufacturers, distributors, retailers and foodservice customers, as well as the health of the foodservice industry generally; (10) effects of real or perceived quality or health issues with our products or other issues that adversely affect our brand and reputation; (11) the ability of ourselves, our suppliers and co-manufacturers to comply with food safety, environmental or other laws or regulations; (12) our plans for future investments in our business, our anticipated capital expenditures and our estimates regarding our capital requirements; (13) the costs and success of our marketing efforts, and our ability to promote our brand; (14) our reliance on key personnel and our ability to identify, recruit and retain skilled and general working personnel; (15) our ability to effectively manage our growth; (16) our ability to compete effectively with existing competitors and new market entrants; (17) the impact of adverse economic conditions; and (18) the growth rates of the markets in which we compete.

Contacts:

Investors:

Ashley DeSimone

Ashley.DeSimone@icrinc.com

LAIRD SUPERFOOD, INC.

STATEMENTS OF OPERATIONS

(Unaudited)

For the Three Months EndedSeptember 30, For the Nine Months EndedSeptember 30,
2020 2019 2020 2019
Sales, net $ 7,613,073 $ 3,487,335 $ 18,705,128 $ 8,932,642
Cost of goods sold (5,734,144 ) (2,026,930 ) (13,384,880 ) (5,296,485 )
Gross profit 1,878,929 1,460,405 5,320,248 3,636,157
General and administrative
Salaries, wages and benefits 1,031,425 637,913 2,652,500 1,758,080
Stock-based compensation 290,148 145,281 589,600 436,996
Professional fees 274,244 143,424 647,422 362,134
Office expense 142,269 125,594 364,518 306,075
Occupancy 57,378 52,095 167,151 95,985
Merchant service fees 103,306 44,100 248,355 111,683
Netsuite subscription expense 33,173 35,125 90,491 112,559
Impairment on asset held for sale 239,734
Other expense 286,876 192,770 651,061 526,289
Total general and administrative expenses 2,218,819 1,376,302 5,650,832 3,709,801
Research and product development
Salaries, wages and benefits 54,454 77,970 202,287 132,691
Stock-based compensation 2,310 2,045 6,694 5,549
Other expense 46,115 29,963 155,009 48,172
Total research and product development expenses 102,879 109,978 363,990 186,412
Sales and marketing
Salaries, wages and benefits 613,961 744,964 2,057,517 1,930,485
Stock-based compensation 520,022 70,271 630,456 101,150
General marketing 325,033 525,521 895,917 1,279,391
Advertising 1,250,169 730,912 3,340,592 1,998,131
Amazon selling fee 179,425 159,153 575,313 386,648
Travel expense 4,908 82,937 78,872 266,978
Other expense 45,543 71,322 148,911 302,517
Total sales and marketing expenses 2,939,061 2,385,080 7,727,578 6,265,300
Total expenses 5,260,759 3,871,360 13,742,400 10,161,513
Operating loss (3,381,830 ) (2,410,955 ) (8,422,152 ) (6,525,356 )
Other income (expense)
Interest and dividend income 20,496 56,602 51,521 149,332
Gain on sale of<br>available-for-sale securities 6,250 13,927
Interest expense (18,829 ) (18,829 )
Grant income 50,000
Total other income 26,746 37,773 65,448 180,503
Loss before income taxes (3,355,084 ) (2,373,182 ) (8,356,704 ) (6,344,853 )
Benefit from income taxes
Net loss $ (3,355,084 ) $ (2,373,182 ) $ (8,356,704 ) $ (6,344,853 )
Less deemed dividend of beneficial conversion feature 825,366
Less deemed dividend on warrant discount (645,939 ) (825,366 )
Net loss attributable to Laird Superfood, Inc. common stockholders $ (4,001,023 ) $ (2,373,182 ) $ (8,356,704 ) $ (6,344,853 )
Net loss per share attributable to Laird Superfood, Inc common stockholders:
Basic $ (0.86 ) $ (0.66 ) $ (1.89 ) $ (1.79 )
Diluted $ (0.86 ) $ (0.66 ) $ (1.89 ) $ (1.79 )
Weighted-average shares of common stock outstanding used in computing net loss per share of common<br>stock 4,672,041 3,592,735 4,427,114 3,541,001

LAIRD SUPERFOOD, INC.

STATEMENTS OF CASH FLOWS

(Unaudited)

For the Nine Months EndedSeptember 30,
2020 2019
Cash flows from operating activities
Net loss $ (8,356,704 ) $ (6,344,853 )
Adjustments to reconcile net loss to net cash from operating activities:
Depreciation 344,162 198,970
Loss on disposal of equipment 483
Stock-based compensation 1,382,864 546,475
Noncash conversion of note payable to grant income (50,000 )
Impairment on asset held for sale 239,734
Gain on sale of investment securities available-for-sale 13,927
Changes in operating assets and liabilities:
Accounts receivable (397,669 ) (214,122 )
Inventory (1,441,766 ) (1,402,745 )
Prepaid expenses and other current assets (1,582,315 ) (61,736 )
Deferred rent 270,731 163,365
Deposits 33,009 3,115
Other assets 7,599 3,528
Accounts payable 1,613,754 (166,799 )
Payroll liabilities 207,675 318,513
Accrued expenses 567,103 62,447
Net cash from operating activities (7,097,896 ) (6,943,359 )
Cash flows from investing activities
Purchase of property, equipment, and software (874,764 ) (1,645,800 )
Deposits on equipment to be acquired (338,560 )
Sale of investment securities<br>available-for-sale 516,459
Purchase of investment securities<br>available-for-sale (13,445,050 )
Proceeds from maturities of investment securities available-for-sale 4,475,000 7,004,232
Net cash from investing activities 4,116,695 (8,425,178 )
Cash flows from financing activities
Issuance of common stock 66,104,477 6,663,910
Issuance of preferred stock 10,000,006
Common stock repurchases (20,532 ) (1,079,878 )
Stock options exercised 119,838 34,667
Common stock issuance costs (1,131,291 )
Preferred stock issuance costs (147,721 ) (52,073 )
Net cash from financing activities 74,924,777 5,566,626
Net change in cash and cash equivalents 71,943,576 (9,801,911 )
Cash and cash equivalents, beginning of period 1,004,109 17,340,023
Cash and cash equivalents, end of period $ 72,947,685 $ 7,538,112
Supplemental disclosures of cash flow information
Interest paid $ $ 18,829
Supplemental disclosures of non-cashinformation
Unrealized gain on<br>available-for-sale securities $ 924 $ 56,081
Purchases of equipment included in deposits at the beginning of the period $ 14,699 $ 4,577
Purchases of land included in prepaids and other current assets at the beginning of the<br>period $ $ 40,000

LAIRD SUPERFOOD, INC.

BALANCE SHEETS

(Unaudited)

December 31,2019
Assets
Current assets
Cash and cash equivalents 72,947,685 $ 1,004,109
Accounts receivable, net 782,475 384,806
Investment securities<br>available-for-sale 480,747 5,485,209
Inventory 3,877,731 2,435,965
Prepaid expenses and other current assets 2,173,123 590,808
Deposits 95,619 143,327
Total current assets 80,357,380 10,044,224
Noncurrent assets
Property and equipment, net 3,208,853 3,153,286
Fixed assets held for sale 250,000
Licensing agreement—intangible 132,100 132,100
Deferred rent 2,786,701 3,057,432
Other assets 7,544 15,143
Total noncurrent assets 6,385,198 6,357,961
Total assets 86,742,578 $ 16,402,185
Liabilities, Convertible Preferred Stock and Stockholders’ Equity (Deficit)
Current liabilities
Accounts payable 2,338,505 $ 724,751
Payroll liabilities 698,767 491,092
Accrued expenses 868,149 301,046
Total current liabilities 3,905,421 1,516,889
Long-term liabilities
Note payable 51,000 51,000
Total long-term liabilities 51,000 51,000
Total liabilities 3,956,421 1,567,889
Commitments and contingencies (Note 9)
Convertible preferred stock
Preferred stock, 0.001 par value, 5,000,000 and 1,329,680 shares authorized as of<br>September 30, 2020 and December 31, 2019, respectively;
Series A-1 Preferred Stock, 0 shares authorized, issued,<br>and outstanding as of September 30, 2020; 1,177,426 shares authorized, 162,340 issued and outstanding, and 609,078 undesignated as of December 31, 2019; Series A-2 Preferred Stock 0 shares<br>authorized, issued, and outstanding as of September 30, 2020; 152,253 shares authorized, issued, and outstanding as of December 31, 2019 6,722,951
Total convertible preferred stock 6,722,951
Stockholders’ equity
Common stock, 0.001 par value, 100,000,000 and 9,600,000 shares authorized as of<br>September 30, 2020 and December 31, 2019; 9,239,638 and 8,874,890 issued and outstanding at September 30, 2020, respectively; 4,551,950 and 4,188,558 issued and outstanding at December 31, 2019, respectively 8,875 4,188
Additional paid-in capital 110,210,155 27,184,250
Accumulated other comprehensive income (loss) 698 (226 )
Accumulated deficit (27,433,571 ) (19,076,867 )
Total stockholders’ equity 82,786,157 8,111,345
Total liabilities, convertible preferred stock and stockholders’ equity 86,742,578 $ 16,402,185

All values are in US Dollars.

EX-99.2

Exhibit 99.2

LOGO

Laird Superfood Appoints Scott McGuire as Chief Operating Officer

SISTERS, Oregon – November 12, 2020 Laird Superfood, Inc. (NYSE American: LSF) (“Laird Superfood”), today announced that Scott McGuire has been appointed Chief Operating Officer, effective November 16, 2020. Mr. McGuire joins Laird Superfood with over 30 years of operational and executive leadership experience in various CPG-related businesses. Jamie Eichman, the Company’s current COO, is transitioning to the new role of Chief Administrative Officer.

“We are thrilled to have Scott join the Laird team,” said Paul Hodge Jr., Co-founder, President and Chief Executive Officer of Laird Superfood. “Throughout his career, Scott has demonstrated a deep understanding of the CPG industry and we believe that his extensive experience in operations, supply chain management and shipping and fulfilment will be instrumental as we build Laird Superfood into a unique platform within several multi-billion dollar addressable markets. We look forward to his leadership.”

Mr. McGuire came to Laird from Bonduelle Fresh Americas, a leader in providing plant based, fresh food products. Most recently, he served as the Chief Supply Chain Officer and held various roles over the last five years that included Operations, S&OP, Demand Planning and Execution, Customer Service, Agriculture Purchasing and Operations, and Transportation and Logistics. Before joining Bonduelle Fresh Americas, Mr. McGuire ran his own consulting practice, Joseph Logistics and Supply Chain Solutions, where he provided consulting services for various CPG clients, including Bonduelle Fresh Americas and Nestlé USA. Prior to that, he served as Nestlé USA’s National Director of Logistics for the company’s Direct-Store Delivery (DSD) division. He also served as Service and Distribution Director for Pepsico’s Frito-Lay Division.

Mr. McGuire holds a bachelor’s degree in Industrial Engineering from Cal Poly San Luis Obispo.

Scott McGuire added, “It is an exciting time at Laird and it is a privilege to be working alongside Paul and his exceptional team. I look forward to applying my experience to drive the company’s growth strategy in the evolving food and beverage industry.”

About LairdSuperfood

Laird Superfood, Inc. creates award-winning, plant-based superfood products that are both delicious and functional. The Company’s products are designed to enhance your daily ritual and keep consumers fueled naturally throughout the day. The Company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested, and made with real ingredients. Shop all products online at lairdsuperfood.com and join the Laird Superfood community on social media for the latest news and daily doses of inspiration.

ICR

Ashley DeSimone

Ashley.desimone@icrinc.com