UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)
☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED DECEMBER 31, 2024

	OR
☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from           to

Commission File Number 000-53314

Luvu Brands, Inc.
(Exact name of registrant as specified in its charter)
Florida	59-3581576
---	---
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)
2745 Bankers Industrial Drive, Atlanta, GA	30360
---	---
(Address of principal executive offices)	(Zip code)

(770) 246-6400

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
None

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒   No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒  No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act (Check one):

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐   No ☒

As of February 10, 2025, there were 76,834,057 shares of common stock outstanding.

LUVU BRANDS, INC.

TABLE OF CONTENTS

	PART I – FINANCIAL INFORMATION
		Page Number
ITEM 1.	Financial Statements
	Consolidated Balance Sheets – At December 31, 2024 (unaudited) and June 30, 2024	4
	Consolidated Statements of Operations – For the Three and Six Months Ended December 31, 2024 and December 31, 2023 (unaudited)	5
	Consolidated Statements of Stockholders’ Equity – For the Three and Six Months Ended December 31, 2024 and December 31, 2023 (unaudited)	6
	Consolidated Statements of Cash Flows – For the Six Months Ended December 31, 2024 and December 31, 2023 (unaudited)	7
	Notes Consolidated Financial Statements (unaudited)	8
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	24
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk	27
ITEM 4.	Controls and Procedures	27
	PART II – OTHER INFORMATION
ITEM 1.	Legal Proceedings	28
ITEM 1A.	Risk Factors	28
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds	28
ITEM 3.	Defaults Upon Senior Securities	28
ITEM 4.	Mine Safety Disclosures	28
ITEM 5.	Other Information	28
ITEM 6.	Exhibits	29
SIGNATURES		30

Unless the context otherwise indicates, when used in this report, the terms the “Company,” “LUVU”, “we,” “us, “our” and similar terms refer to LUVU Brands, Inc. and the Company’s wholly owned subsidiaries, OneUp Innovations, Inc. (“OneUp”), and Foam Labs, Inc. (“Foam Labs”). The Company’s corporate website is www.LuvuBrands.com. Certain of the Company’s documents, its news releases and the Company’s filings with the U.S. Securities and Exchange Commission including financial statements are available on the Company’s corporate website.

Unless specifically set forth to the contrary, the information that appears on the Company’s websites or its various social media platforms is not part of this report.

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CAUTIONARY STATEMENT REGARDING FORWARD LOOKING INFORMATION

This report may contain forward-looking statements, which include statements that are predictive in nature, depend upon or refer to future events or conditions, and usually include words such as “expects,” “anticipates,” “intends,” “plan,” “believes,” “predicts”, “estimates” or similar expressions. In addition, any statement concerning future financial performance, ongoing business strategies or prospects and possible future actions are also forward-looking statements. Forward-looking statements are based upon current expectations and projections about future events and are subject to risks, uncertainties and the accuracy of assumptions concerning the Company, the performance of the industry in which they do business and economic and market factors, among other things. These forward-looking statements are not guarantees of future performance. You should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date of this report. Except to the extent required by federal securities laws, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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PART I FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

LUVU BRANDS, INC. AND SUBSIDIARIES

Consolidated Balance Sheets

			June 30,
			2024
Assets:
Current assets:
Cash and cash equivalents	1,349		$	1,028
Accounts receivable, net of allowance for doubtful accounts and allowance for discounts and returns of 10 on December 31, 2024 and 11 on June 30, 2024	1,611			1,061
Inventories, net of allowance for inventory reserve of 165 on December 31, 2024 and 214 on June 30, 2024	3,242			3,287
Other current assets	139			141
Total current assets	6,341			5,517
Equipment, property and leasehold improvements, net	1,648			1,870
Finance lease assets	104			103
Operating lease assets	1,297			1,545
Other assets	96			96
Total assets	9,486		$	9,131
Liabilities and stockholders’ equity:
Current liabilities:
Accounts payable	2,040		$	1,502
Current debt	2,117			1,639
Other accrued liabilities	620			508
Operating lease liability	584			528
Total current liabilities	5,361			4,177
Noncurrent liabilities:
Deferred Tax Liabilities	119			119
Long-term debt	340			854
Long-term operating lease liability	836			1,151
Total noncurrent liabilities	1,295			2,124
Total liabilities	6,656			6,301
Commitments and contingencies (See Note 12)	-			-
Stockholders’ equity:
Preferred stock, 5,700,000 shares authorized, 0.0001 par value none issued and outstanding	-			-
Series A Convertible Preferred stock, 4,300,000 shares authorized 0.0001 par value, 4,300,000 shares issued and outstanding with a liquidation preference of 1,000 as of December 31, 2024 and June 30, 2024	-			-
Common stock, 0.01 par value, 175,000,000 shares authorized, 76,834,057 and 76,547,672 shares issued and outstanding as of December 31, 2024 and June 30, 2024, respectively	766			765
Additional paid-in capital	6,270			6,253
Accumulated deficit	(4,206	)		(4,188	)
Total stockholders’ equity	2,830			2,830
Total liabilities and stockholders’ equity	9,486		$	9,131

All values are in US Dollars.

See accompanying notes to unaudited consolidated financial statements.

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LUVU BRANDS, INC. AND SUBSIDIARIES

Consolidated Statements of Operations

(unaudited)

	Three Months Ended						Six Months Ended
	December 31,						December 31,
	2024			2023			2024			2023
	(in thousands, except share data)						(in thousands, except share data)
Net Sales	$	7,186		$	6,786		$	12,941		$	12,912
Cost of goods sold (excluding depreciation expense presented below)		5,204			4,968			9,444			9,512
Gross profit		1,982			1,818			3,497			3,400
Operating expenses:
Advertising and promotion		247			273			478			541
Other selling and marketing		437			439			851			866
General and administrative		899			849			1,783			1,668
Depreciation		108			103			217			203
Total operating expenses		1,691			1,664			3,329			3,278
Operating income		291			154			168			122
Other income (expense):
Interest expense and financing costs		(98	)		(94	)		(185	)		(188	)
Total other income (expense)		(98	)		(94	)		(185	)		(188	)
Income (loss) from operations before income taxes		193			60			(17	)		(66	)
Provision for income taxes		-			(31	)		-			(31	)
Net income/(loss)	$	193		$	29		$	(17	)	$	(97	)
Net loss per share:
Basic	$	0.00		$	0.00		$	(0.00	)	$	(0.00	)
Diluted	$	0.00		$	0.00		$	(0.00	)	$	(0.00	)
Shares used in calculation of net income (loss) per share:
Basic		76,834,057			76,547,672			76,834,057			76,547,672
Diluted		76,834,057			76,547,672			76,834,057			76,547,672

See accompanying notes to unaudited consolidated financial statements.

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Luvu Brands, Inc. and Subsidiaries

Consolidated Statements of Changes in Stockholders’ Equity (Deficit)

For the Six Months ended December 31, 2024 and December 31, 2023 (unaudited)

	Series A Preferred Stock				Common Stock				Additional<br><br>Paid-in		Accumulated			Total Stockholders'<br><br>Equity
	Shares		Amount		Shares		Amount		Capital		Deficit			(Deficit)
	(in thousands, except share data)
Ending balance, June 30, 2023		4,300,000	$	0		76,547,672	$	765	$	6,234	$	(3,790	)	$	3,209
Stock-based compensation expense		-		-		-		-		5		-			5
Stock option exercises		-		-		-		-		-		-			-
Net loss		-		-		-		-		-		(97	)		(97	)
Ending balance, December 31, 2023		4,300,000	$	0		76,547,672	$	765	$	6,239	$	(3,887	)	$	3,117
Ending balance, June 30, 2024		4,300,000	$	0		76,547,672	$	765	$	6,253	$	(4,188	)	$	2,830
Stock-based compensation expense		-		-		-		-		17		-			17
Stock option exercises		-		-		286,385		1		-		-			-
Net loss		-		-		-		-		-		(17	)		(17	)
Ending balance, December 31, 2024		4,300,000	$	0		76,834,057	$	766	$	6,270	$	(4,206	)	$	2,830

For the Three Months ended December 31, 2024 and December 31, 2023 (unaudited)

	Series A Preferred Stock				Common Stock				Additional<br><br>Paid-in		Accumulated			Total Stockholders' ****<br><br>Equity
	Shares		Amount		Shares		Amount		Capital		Deficit			(Deficit)
	(in thousands, except share data)
Ending balance, September 30 ,2023		4,300,000	$	0		76,547,672	$	765	$	6,228	$	(3,916	)	$	3,077
Stock-based compensation expense		-		-		-		-		11		-			11
Stock option exercises		-		-		-		-		-		-			-
Net income		-		-		-		-		-		29			29
Ending balance, December 31, 2023		4,300,000	$	0		76,547,672	$	765	$	6,239	$	(3,887	)	$	3,117
Ending balance, September 30, 2024		4,300,000	$	0		76,834,057	$	766	$	6,261	$	(4,400	)	$	2,627
Stock-based compensation expense		-		-		-		-		9		-			9
Stock option exercises		-		-		-		-		-		-			-
Net income		-		-		-		-		-		198			198
Ending balance, December 31, 2024		4,300,000	$	0		76,834,057	$	766	$	6,270	$	(4,206	)	$	2,830

See accompanying notes to unaudited consolidated financial statements.

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LUVU BRANDS, INC. AND SUBSIDIARIES

Consolidated Statements of Cash Flows

(unaudited)

	Six Months Ended<br><br>December 31,
	2024			2023
	(in thousands)
OPERATING ACTIVITIES:
Net loss	$	(17	)	$	(97	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		217			203
Stock-based compensation expense		18			5
Provision for bad debt		-			1
Loss on sale of fixed asset		7			-
Inventory reserves		49			-
Change in operating assets and liabilities:
Accounts receivable		(550	)		(227	)
Inventory		(4	)		709
Prepaid expenses and other current assets		2			(27	)
Accounts payable		541			(258	)
Other accrued liabilities		112			63
Operating lease liability		(260	)		(192	)
Amortization of operating lease asset		248			190
Net cash provided by operating activities		363			370
INVESTING ACTIVITIES:
Investment in equipment, software and leasehold improvements		(3	)		(39	)
Net cash used in investing activities		(3	)		(39	)
FINANCING ACTIVITIES:
Borrowing under revolving line of credit		160			52
Repayment of unsecured line of credit		(0	)		(6	)
Proceeds from unsecured notes payable		-			200
Repayment of unsecured notes payable		-			(200	)
Payments on equipment notes		(187	)		(197	)
Principal payments on capital leases		(12	)		(8	)
Net cash used in financing activities		(39	)		(159	)
Net increase in cash and cash equivalents		321			172
Cash and cash equivalents at beginning of year		1,028			1,041
Cash and cash equivalents at end of year	$	1,349		$	1,213
Supplemental Disclosure of Cash Flow Information:
Cash paid during the year for:
Interest	$	176		$	191

See accompanying notes to unaudited consolidated financial statements.

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NOTE 1. ORGANIZATION AND NATURE OF BUSINESS

Luvu Brands, Inc. (the “Company” or “Luvu”) was incorporated in the State of Florida on February 25, 1999. References to the Company in these notes include the Company and its wholly owned subsidiaries, OneUp Innovations, Inc. (“OneUp”), and Foam Labs, Inc. (“Foam Labs”). All operations of the Company are currently conducted by OneUp.

The Company is an Atlanta, Georgia based designer, manufacturer and marketer of a portfolio of consumer lifestyle brands including: Liberator^®^, a brand category of iconic products for enhancing sexual performance; Avana^®^, Top-of-Bed Comfort products and inclined bed therapy products, assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain; and Jaxx^®^, a diverse range of casual fashion daybeds, sofas and beanbags made from polyurethane foam and repurposed polyurethane foam trim. These products are sold through the Company’s websites, online mass merchants and retail stores worldwide. Many of the Company’s products are offered flat-packed and either roll or vacuum compressed to save on shipping and reduce the Company’s carbon footprint.

Sales are generated through internet and print advertisements and social marketing. The Company has a diversified customer base with only one customer accounting for 10% or more of consolidated net sales in the current and prior fiscal year and no particular concentration of credit risk in one economic sector.

The accompanying unaudited consolidated financial statements of the Company and all of its wholly-owned subsidiaries included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles of the United States of America ("GAAP") have been or omitted pursuant to applicable rules and regulations. In the opinion of management, all normal recurring adjustments considered necessary for fair presentation have been included. The year-end balance sheet data were derived from audited consolidated financial statements but do not include all disclosures required by GAAP. The results of operations for the six months ended December 31, 2024 are not necessarily indicative of the results to be expected for the entire fiscal year. These consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2024 as filed with the Securities and Exchange Commission (the “SEC”) on September 30, 2024 (the “2024 10-K”).

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

These consolidated financial statements include the accounts and operations of the Company’s wholly owned operating subsidiaries, OneUp and Foam Labs. Intercompany accounts and transactions have been eliminated in consolidation. Certain prior period amounts have been reclassified to conform to the current year presentation.

The accompanying consolidated financial statements have been prepared in accordance with GAAP for interim financial information and with the instructions to Form 10-Q and Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. These consolidated financial statements and notes should be read in conjunction with the Company’s consolidated financial statements contained in the Company’s 2024 10-K.

Use of Estimates

The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions in determining the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period. Significant estimates in these consolidated financial statements include estimates of: income taxes; tax valuation reserves; allowances for doubtful accounts; inventory valuation and reserves; share-based compensation; and useful lives for depreciation and amortization. Actual results could differ materially from these estimates.

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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Revenue Recognition

The Company records revenue based on the five-step model which includes: (1) identifying the contract with the customer; (2) identifying the performance obligations in the contract; (3) determining the transaction price; (4) allocating the transaction price to the performance obligations; and (5) recognizing revenue when the performance obligations are satisfied. Substantially all of the Company’s revenue is generated by fulfilling orders for the purchase of manufactured products and product purchased for resale to retailers, wholesalers, or direct to consumers via online channels, with each order considered to be a distinct performance obligation. These orders may be formal purchase orders, verbal phone orders, e-mail orders or orders received online. Shipping and handling activities for which the Company is responsible under the terms and conditions of the order are not accounted for as performance obligations but as fulfillment costs. These activities are required to fulfill the Company’s promise to transfer the goods and are expensed when revenue is recognized. The impact of this policy election is insignificant as it aligns with the Company’s current practice.

Revenue is measured as the net amount of consideration expected to be received in exchange for fulfilling a performance obligation. The Company has elected to exclude sales, use and similar taxes from the measurement of the transaction price. The impact of this policy election is insignificant, as it aligns with the Company’s current practice. The amount of consideration expected to be received and revenue recognized includes estimates of variable consideration, which includes costs for trade promotion programs, coupons, returns and early payment discounts. Such estimates are calculated using historical averages adjusted for any expected changes due to current business conditions and experience. The Company reviews and updates these estimates at the end of each reporting period and the impact of any adjustments are recognized in the period the adjustments are identified. In assessing whether collection of consideration from a customer is probable, the Company considers the customer's ability and intent to pay that amount of consideration when it is due. Payment of invoices is due as specified in the underlying customer agreement, typically 30 days from the invoice date, which occurs on the date of transfer of control of the products to the customer. Revenue is recognized at the point in time that control of the ordered products is transferred to the customer. Generally, this occurs when the product is shipped from the distribution center, or in some cases, picked up from one of the Company’s distribution centers by the customer.

Deferred Revenues

Deferred revenues are recorded when the Company has received consideration (i.e. advance payment) before satisfying its performance obligations. Deferred revenues primarily relate to gift cards purchased, but not used, prior to the end of the fiscal period.

The Company’s total deferred revenue as of December 31, 2024 was $20,679 and was included in “Other accrued liabilities” on the Company’s consolidated balance sheets. The deferred revenue balance as of June 30, 2024 was $19,454.

Cost of Goods Sold

Cost of goods sold includes raw materials, labor, manufacturing overhead, and royalty expense.

Cash and Cash Equivalents

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents.

Allowance for Doubtful Accounts

The allowance for doubtful accounts reflects management's best estimate of probable credit losses inherent in the accounts receivable balance. The Company determines the allowance based on historical experience, specifically identified nonpaying accounts, and other currently available evidence. The Company reviews its allowance for doubtful accounts monthly, focusing on significant individual past due balances over 90 days. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance sheet credit exposure related to its customers.

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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

The following is a summary of Accounts Receivable as of December 31, 2024 and June 30, 2024.

	December 31,<br><br>2024			June 30,<br><br>2024
	(unaudited)
	(in thousands)
Accounts receivable	$	1,621		$	1,072
Allowance for doubtful accounts		(10	)		(11	)
Allowance for discounts and returns		-			-
Total accounts receivable, net	$	1,611		$	1,061

Inventories and Inventory Reserves

Inventories are stated at the lower of cost or net realizable value. Cost is determined using the first-in, first-out (FIFO) method. Net realizable value is defined as sales price less cost to dispose and a normal profit margin.  Inventory costs include materials, labor, depreciation and overhead. The Company establishes reserves for excess and obsolete inventory, based on prevailing circumstances and judgment for consideration of current events, such as economic conditions, that may affect inventory. The reserve required to record inventory at lower of cost or net realizable value may be adjusted in response to changing conditions.

Concentration of Credit Risk

The Company maintains its cash accounts with banks located in Georgia. The Federal Deposit Insurance Corporation (“FDIC”) insures the total cash balances up to $250,000 per bank. On December 31, 2024, the Company had bank balances on deposit that exceeded the balance insured by the FDIC by $1,054,533. Accounts receivable are typically unsecured and are derived from revenue earned from customers primarily located in North America and Europe.

During the three and six month periods ended December 31, 2024, the Company purchased 25% and 21% , respectively, of total inventory purchases from one vendor.

During the three and six month periods ended December 31, 2023, the Company purchased  25% and 24%, respectively, of total inventory purchases from one vendor.

As of December 31, 2024, two of the Company’s customers represents 40% and 12% of the total accounts receivables, respectively. As of June 30, 2024, two of the Company’s customers represents 43% and 17% of the total accounts receivables, respectively. For the six months ended December 31, 2024 and December 31, 2023, sales to and through Amazon accounted for 41%  and 42%, respectively, of the Company’s net sales.

Fair Value of Financial Instruments

At December 31, 2024 and June 30, 2024, the Company’s financial instruments included cash and cash equivalents, accounts receivable, accounts payable, short-term debt, and other long-term debt.

The fair values of these financial instruments approximated their carrying values based on either their short maturity or current terms for similar instruments.

The Company measures the fair value of its assets and liabilities under the guidance of Accounting Standards Codification (“ASC”) 820, Fair Value Measurements and Disclosures, which defines fair value, establishes a framework for measuring fair value in accordance with generally accepted accounting principles and expands disclosures about fair value measurements. ASC 820 does not require any new fair value measurements, but its provisions apply to all other accounting pronouncements that require or permit fair value measurement.

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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

ASC 820 clarifies that fair value is an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. ASC 820 requires the Company to use valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:

Level 1: Observable inputs such as quoted prices for identical assets or liabilities in active markets;

Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly such as quoted prices for similar assets or liabilities or market-corroborated inputs; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.

The valuation techniques that may be used to measure fair value are as follows:

A. Market approach - Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities.

B. Income approach - Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models and excess earnings method.

C. Cost approach - Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost).

Advertising Costs

Advertising costs are expensed in the period when the advertisements are first aired or distributed to the public. Prepaid advertising as of December 31, 2024 and June 30, 2024 was $0 and $836. Advertising expense for the three and six months ended December 31, 2024 was $247,057 and $478,189, respectively. Advertising expense for the three and six months ended December 31, 2023 were $272,751 and $541,295, respectively.

Research and Development

Research and development expenses for new products are expensed as they are incurred. For the three months ended December 31, 2024 and 2023, expenses for new product development totaled $42,430 and $38,115, respectively.  For the six months ended December 31, 2024 and 2023, expenses totaled $85,024 and $70,837. Research and development costs are included in general and administrative expenses.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are computed using the straight-line method over estimated service lives for financial reporting purposes of 2-10 years.

Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred. When properties are disposed of, the related costs and accumulated depreciation are removed from the respective accounts, and any gain or loss is recognized currently.

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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Impairment or Disposal of Long Lived Assets

Long-lived assets to be held are reviewed for events or changes in circumstances which indicate that their carrying value may not be recoverable. They are tested for recoverability using undiscounted cash flows to determine whether or not impairment to such value has occurred as required by Financial Accounting Standards Board (“FASB”) ASC Topic No. 360, Property, Plant, and Equipment. The Company has determined that there was no impairment at December 31, 2024 and June 30, 2024.

Operating Leases

On November 2, 2020, the Company entered into an agreement with its landlord on a new lease for the current facilities for six years and two months, beginning January 1, 2021. The new lease includes two months of rent abatement totaling $103,230. Under the lease, the monthly rent on the facility is $51,615 with annual escalations of 3% with the final two months of rent at $61,605. In addition, the Company will pay the landlord a 2% property management fee. The rent expense for the three months ended December 31, 2024 and 2023 was $163,188 and $163,188, respectively. The rent expense for the six months ended December 31, 2024 and 2023 was $326,376 and $326,376, respectively.

Under ASC 842 Leases, the Company determines whether the arrangement is or contains a lease based on the unique facts and circumstances present. Most leases with a term greater than one year are recognized on the balance sheet as right-of-use assets, lease liabilities and, if applicable, long-term lease liabilities. The Company elected not to recognize leases with a term less than one year on its balance sheet. Operating lease right-of-use (ROU) assets and their corresponding lease liabilities are recorded based on the present value of lease payments over the expected remaining lease term. The interest rate implicit in lease contracts is typically not readily determinable. As a result, the Company utilizes its incremental borrowing rates, which are the rates incurred to borrow on a collateralized basis over a similar term, an amount equal to the lease payments in a similar economic environment.

In accordance with the guidance in ASC 842, components of a lease should be split into three categories: lease components (e.g. land, building, etc.), non-lease components (e.g. common area maintenance, consumables, etc.), and non-components (e.g. property taxes, insurance, etc.) Then the fixed and in-substance fixed contract consideration (including any related to non-components) must be allocated based on fair values to the lease components and non-lease components. Although separation of lease and non-lease components is required, the Company elected the practical expedient to not separate lease and non-lease components. The lease component results in an operating right-of-use asset being recorded on the balance sheet and amortized on a straight-line basis as lease expense. See Note 12 for details.

Segment Information

The Company have identified three reportable sales channels: Direct, Wholesale and Other. Direct includes product sales through the Company’s four e-commerce sites. Wholesale includes Liberator, Jaxx, and Avana branded products sold to distributors and retailers, purchased products sold to retailers, and private label items sold to other resellers. The Wholesale category also includes contract manufacturing services, which consists of specialty items that are manufactured in small quantities for certain customers, and which, to date, has not been a material part of the Company’s business. Other consists principally of shipping and handling fees and costs derived from the Company’s Direct business.

The following is a summary of sales results for the Direct, Wholesale, and Other channels.

	Three Months Ended<br><br>December 31, 2024		Three Months Ended<br><br>December 31, 2023		%<br><br>Change
	(in thousands)
Net Sales by Channel:
Direct	$	2,440	$	1,831		33	%
Wholesale	$	4,699	$	4,778		(2	)%
Other	$	47	$	177		(73	)%
Total Net Sales	$	7,186	$	6,786		6	%
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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

	Three Months Ended						Three Months Ended
	December 31,<br><br>2024			Margin<br><br>%			December 31,<br><br>2023			Margin<br><br>%			%<br><br>Change
	(in thousands)						(in thousands)
Gross Profit by Channel:
Direct	$	1,000			41	%	$	770			42	%		30	%
Wholesale	$	1,070			23	%	$	1,288			27	%		(17	)%
Other	$	(88	)		(187	)%	$	(240	)		(199	)%		63	%
Total Gross Profit	$	1,982			28	%	$	1,818			27	%		9	%
	Six Months Ended<br><br>December 31, 2024		Six Months Ended<br><br>December 31, 2023		%<br><br>Change
---	---	---	---	---	---	---	---
	(in thousands)
Net Sales by Channel:
Direct	$	4,104	$	3,358		22	%
Wholesale	$	8,685	$	9,251		(6	)%
Other	$	152	$	303		(49	)%
Total Net Sales	$	12,941	$	12,912		0	%
	Six Months Ended						Six Months Ended
---	---	---	---	---	---	---	---	---	---	---	---	---	---	---	---
	December 31,<br><br>2024			Margin<br><br>%			December 31,<br><br>2023			Margin<br><br>%			%<br><br>Change
	(in thousands)						(in thousands)
Gross Profit by Channel:
Direct	$	1,630			40	%	$	1,489			44	%		9	%
Wholesale	$	2,202			25	%	$	2,401			25	%		(8	)%
Other	$	(335	)		(219	)%	$	(490	)		(162	)%		32	%
Total Gross Profit	$	3,497			27	%	$	3,400			26	%		3	%

Recent accounting pronouncements

From time to time, new accounting pronouncements are issued by FASB or other standard setting bodies that are adopted by the Company as of the specified effective date.

In November 2023, FASB issued ASU 2023-07, Segment Reporting (Topic 280), Improvements to Reportable Segment Disclosures, which provides improvements to reportable segment disclosure requirements, primarily through enhanced disclosures around segment expenses. ASU 2023-07 requires the Company to disclose significant segment expenses that are regularly provided to the chief operating decision maker (“CODM”) and included within each reported measure of segment profit or loss. ASU 2023-07 also requires that the Company disclose an amount for other segment items by reportable segment, a description of their composition and provide all annual disclosures about a reportable segment’s profit or loss and assets pursuant to Topic 280 during interim periods. The Company must also disclose the CODM’s title and position, as well as certain information around the measures used by the CODM and an explanation of how the CODM uses the reported measures in assessing segment performance and deciding how to allocate resources. For public entities with a single reportable segment, the entity must provide all the disclosures required pursuant to ASU 2023-07 and all existing segment disclosures under Topic 280. The amendments of ASU 2023-07 are effective for the Company for annual periods beginning July 1, 2024, and effective for interim periods beginning January 1, 2025. Early adoption is permitted for annual financial statements that have not yet been issued or made available for issuance. The Company will evaluate the impact of ASU 2023-07 on its financial statements.

All other newly issued accounting pronouncements, but not yet effective, have been deemed either immaterial or not applicable.

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NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Net Income (Loss) Per Share

In accordance with ASC 260, “Earnings Per Share”, basic net income (loss) per share is computed by dividing the net income (loss) available to common stockholders for the period by the weighted average number of common shares outstanding during the period. Diluted net income (loss) per share is computed by dividing net income available to common stockholders by the weighted average number of common and common equivalent shares outstanding during the period plus the effect of stock options using the treasury stock method. As of December 31, 2024 and 2023, the common stock equivalents did not have any effect on net income (loss) per share.

	December 31,
	2024		2023
Common stock options – 2015 Plan		1,150,000		1,350,000
Convertible preferred stock		4,300,000		4,300,000
Total		5,450,000		5,650,000

Income Taxes

The Company utilizes the asset and liability method of accounting for income taxes. The Company recognizes deferred tax liabilities or assets for the expected future tax consequences of temporary differences between the book and tax basis of assets and liabilities. The Company regularly assesses the likelihood that its deferred tax assets will be recovered from future taxable income. The Company considers projected future taxable income and ongoing tax planning strategies in assessing the amount of the valuation allowance necessary to offset the Company’s deferred tax assets that will not be recoverable. The Company has recorded and continues to carry a full valuation allowance against its gross deferred tax assets that will not reverse against deferred tax liabilities within the scheduled reversal period. If the Company determines in the future that it is more likely than not that it will realize all or a portion of its deferred tax assets, the Company will adjust its valuation allowance in the period it makes the determination. The Company expects to provide a full valuation allowance on its future tax benefits until it can sustain a level of profitability that demonstrates the Company’s ability to realize these assets.

Stock Based Compensation

The Company accounts for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. The Company measures the cost of each stock option and restricted stock award at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as an expense in the financial statements over the respective vesting period.

NOTE 3. IMPAIRMENT OF LONG-LIVED ASSETS

The Company follows FASB ASC 360, Property, Plant, and Equipment, regarding impairment of the Company’s other long-lived assets (property, plant and equipment). The Company’s policy is to assess the Company’s long-lived assets for impairment annually in the fourth quarter of each year or more frequently if events or changes in circumstances indicate that the carrying amount of these assets may not be recoverable.

An impairment loss is recognized only if the carrying value of a long-lived asset is not recoverable and is measured as the excess of its carrying value over its fair value. The carrying amount of a long-lived asset is considered not recoverable if it exceeds the sum of the undiscounted cash flows expected to result from the use of a long-lived asset.

Assets to be disposed of and related liabilities would be separately presented in the consolidated balance sheet. Assets to be disposed of would be reported at the lower of the carrying value or fair value less costs to sell and would not be depreciated. There was no impairment as of December 31, 2024 or June 30, 2024.

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NOTE 4. INVENTORIES, NET

Inventories are stated at the lower of cost (which approximates first-in, first-out) or net realizable value. Net realizable value is defined as sales price less cost to dispose and a normal profit margin. Inventories consisted of the following:

	December 31,<br><br>2024			June 30,<br><br>2024
	(unaudited)
	(in thousands)
Raw materials	$	1,401		$	1,396
Work in process		364			460
Finished goods		1,642			1,645
Total inventories		3,407			3,501
Allowance for inventory reserves		(165	)		(214	)
Total inventories, net of allowance	$	3,242		$	3,287

NOTE 5. EQUIPMENT AND LEASEHOLD IMPROVEMENTS

Equipment, property and leasehold improvements at December 31, 2024 and June 30, 2024 consisted of the following:

	December 31,<br><br>2024			June 30,<br><br>2024			Estimated<br><br>Useful Life
	(unaudited)
	(in thousands)
Factory equipment	$	4,458		$	4,476		2-10 years
Computer equipment and software		763			761		5-7 years
Office equipment and furniture		151			151		5-7 years
Leasehold improvements		475			475		6 years
Subtotal		5,847			5,863
Accumulated depreciation		(4,095	)		(3,890	)
Equipment and leasehold improvements, net	$	1,752		$	1,973

For the three months ended December 31, 2024 and 2023, depreciation expense was $108,243 and $103,770, respectively.  Depreciation expense was $217,464  and $202,992 for the six months ended December 31, 2024 and 2023, respectively.

Management reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amount to forecasted undiscounted future cash flows expected to be generated by the asset. If the carrying amount exceeds its estimated future cash flows, then an impairment charge is recognized to the extent that the carrying amount exceeds the asset’s fair value. Management has determined no asset impairment occurred during the six months ended December 31, 2024 and 2023.

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NOTE 6. OTHER ACCRUED LIABILITIES

Other accrued liabilities at December 31, 2024 and June 30, 2024:****

	December 31,<br><br>2024		June 30,<br><br>2024
	(unaudited)
	(in thousands)
Accrued compensation	$	421	$	342
Accrued expenses and interest		199		166
Other accrued liabilities	$	620	$	508

NOTE 7. CURRENT AND LONG-TERM DEBT SUMMARY

Current and long-term debt at December 31, 2024 and June 30, 2024 consisted of the following: ****

	December 31,<br><br>2024		June 30,<br><br>2024
	(unaudited)
Current debt:	(in thousands)
Unsecured lines of credit (Note 11)	$	-	$	-
Line of credit (Note 10)		1,204		1,044
Short-term unsecured notes payable (Note 8)		400		200
Current portion of equipment notes payable (Note 12)		373		371
Notes payable – related party		116		-
Current portion of finance leases payable (Note 12)		24		24
Total current debt		2,117		1,639
Long-term debt:
Unsecured notes payable (Note 8)		-		200
Finance leases payable (Note 12)		76		87
Equipment notes payable (Note 12)		264		452
Notes payable – related party		-		116
Total long-term debt	$	340	$	855

NOTE 8. UNSECURED NOTES PAYABLE

Unsecured notes payable at December 31, 2024 and June 30, 2024 consisted of the following:

	December 31,		June 30,
	2024		2024
Current debt:
13.5% Unsecured note, interest only, due May 1, 2025 (2)	$	200	$	200
13.5% Unsecured note, interest only, due July 31, 2025(3)		100		-
13.5% Unsecured note, interest only, due October 31, 2025 (1)		100		-
Total current debt	$	400	$	200
Long-term debt:
13.5% Unsecured note, interest only, due July 31, 2025 (3)	$	-	$	100
13.5% Unsecured note, interest only, due October 31, 2025 (1)		-		100
Total long-term debt	$	-	$	200
Total unsecured notes payable	$	400	$	400
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(1) Unsecured note payable for $100,000 to a third-party with interest payable monthly at 20%, principal originally due in full on October 31, 2014, extended to October 31, 2019, then extended to October 31, 2021. This note was repaid in full on October 1, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on October 31, 2023. This note was extended in full on December 31, 2023 with the same lender with interest payable monthly at 13.5%, principal due in full on October 31, 2025. Personally guaranteed by Louis Friedman, the Company’s CEO and principal shareholder.

(2) Unsecured note payable for $200,000 to a third-party with interest payable monthly at 20%, principal originally due in full on May 1, 2013, extended to May 1, 2019, then extended to May 1, 2021. This note was repaid in full on April 30, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on May 1, 2023. This note was extended in full on April 30, 2023 with the same lender with interest payable monthly at **** 13.5%, principal due in full on May 1, 2025. Personally guaranteed by Louis Friedman, the Company’s CEO and principal shareholder.

(3) Unsecured note payable for $100,000 to an individual with interest payable monthly at 20%, principal originally due in full on July 31, 2013, extended to July 31, 2019, then extended to July 31, 2021. This note was repaid in full on July 30, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on July 31, 2023. This note was extended in full on July 30, 2023 with the same lender with interest payable monthly at 13.5%, principal due in full on July 31, 2025. Personally guaranteed by the Company’s CEO and principal shareholder.

NOTE 9. NOTES PAYABLE - RELATED PARTY

Related party notes payable at December 31, 2024 and June 30, 2024 consisted of the following:

	December 31,<br><br>2024			June 30,<br><br>2024
	(unaudited)
	(in thousands)
Unsecured note payable to an officer, with interest at 7.50%, due on July 1, 2025	$	40		$	40
Unsecured note payable to an officer, with interest at 7.50%, due on July 1, 2025		76			76
Total unsecured notes payable		116			116
Less: current portion		(116	)		-
Long-term unsecured notes payable	$	-		$	116

NOTE 10. LINE OF CREDIT

The Company’s wholly owned subsidiary, OneUp and OneUp’s wholly owned subsidiary, Foam Labs, has entered into a credit facility with a finance company, Advance Financial Corporation dated May 24, 2011, as amended, to provide it with an asset based line of credit of up to $1,200,000 against 85% of eligible accounts receivable (as defined in the agreement) for the purpose of improving working capital and includes an Inventory Advance (as defined in the agreement) of up to the lesser of $500,000 or 125% of the eligible accounts receivable loan.  The term of the agreement was one year, renewable for additional one-year terms unless either party provides written notice of non-renewal at least 90 days prior to the end of the current financing period. The credit facility is secured by the Company’s accounts receivable and other rights to payment, general intangibles, inventory and equipment, and are subject to eligibility requirements for current accounts receivable. Advances under the agreement are currently charged interest at a rate of prime rate plus 2% over the lenders Index Rate.  In addition, there is a Monthly Service Fee (as defined in the agreement) of currently 0.05 % per month.

The Company’s President, Chief Executive Officer (CEO), and majority shareholder, Louis Friedman, has personally guaranteed the repayment of the facility.  In addition, the Company has provided its corporate guarantee of the credit facility (see Note 13).  On December 31, 2024, the balance owed under this line of credit was $1,203,874.  As of December 31, 2024, the Company was current and in compliance with all terms and conditions of this line of credit.

Management believes cash flows generated from operations, along with current cash and investments as well as borrowing capacity under the line of credit should be sufficient to finance capital requirements required by operations. If new business opportunities do arise, additional outside funding may be required.

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NOTE 11. UNSECURED LINE OF CREDIT

The Company has drawn a cash advance on one unsecured line of credit that is in the name of the Company and Louis Friedman. The terms of this unsecured line of credit calls for monthly payments of principal and interest, with interest at 11%. The aggregate amount owed on the unsecured line of credit was $0 at December 31, 2024 and $116 at June 30, 2024.

NOTE 12. COMMITMENTS AND CONTINGENCIES

Operating Leases

The Company leases its facilities under a non-cancelable operating lease which now expires February 28, 2027. Right-of-use assets represent the right to use an underlying asset for the lease term and lease liabilities represent the obligation to make lease payments arising from the lease. Right-of-use assets and liabilities for the lease renewal were recognized at the inception date which is November 2, 2020 based on the present value of lease payments over the lease term, using the Company’s incremental borrowing rate based on the information available. At December 31, 2024, the weighted average remaining lease term for the lease renewal is 2.2 years and the weighted average discount rate is 14.49%. In addition to the rent payment, The Company pays a proportionate share of operating costs, taxes, and insurance costs. The cost for these additional rent expenses for the three months ending December 31, 2024 and 2023 were $52,992 and $54,484 respectively. The cost for these additional rent expenses for the six months ending December 31, 2024 and 2023 were $105,983 and $108,968 respectively. Supplemental balance sheet information related to leases at December 31, 2024 is as follows:

Operating leases	Balance Sheet Classification	(in thousands)
Right-of-use assets	Operating lease right-of-use assets, net	$	1,297
Current lease liabilities	Operating lease liabilities	$	584
Non-current lease liabilities	Long-term operating lease liabilities		836
Total lease liabilities		$	1,420

Maturities of lease liabilities at December 31, 2024 are as follows:

Payments	(in thousands)
2025	$	741
2026		783
2027		138
Total undiscounted lease payment	$	1,662
Less: Present value discount		(242	)
Total lease liability balance	$	1,420

Equipment Notes Payable

The Company has acquired equipment under the provisions of long-term equipment notes. For financial reporting purposes, minimum note payments relating to the equipment have been capitalized. The equipment acquired with these equipment notes has a total cost of $2,451,838. These assets are included in the fixed assets listed in Note 5 - Equipment and Leasehold Improvements and include production equipment. The equipment notes have stated or imputed interest rates ranging from 7.1% to 13.5%.

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NOTE 12. COMMITMENTS AND CONTINGENCIES (continued)

The following is an analysis of the minimum future equipment note payable payments subsequent to December 31, 2024:

Years ending December 31, 2024	(in thousands)
2025	$	373
2026		190
2027		74
Future Minimum Note Payable Payments		637
Less Current Portion		(373	)
Long-Term Obligations under Equipment Notes Payable	$	264

Finance Leases Payable

The Company has lease obligations for equipment under the provisions of long-term finance leases. For financial reporting purposes, minimum lease payments relating to the equipment have been capitalized. The equipment acquired with these leases has a total cost of approximately $161,920. These assets are included in the finance lease and include production equipment.

On July 1, 2020, the Company entered into finance lease agreement in the amount of $35,000 with monthly payment of $850 with 48-month term at an imputed interest rate of 8.09%.

On January 5, 2022, the Company entered into finance lease agreement in the amount of $23,000 with monthly payment of $514 with 48-month term at an imputed interest rate of 3.75%.

On March 15, 2024, the Company entered into a finance lease agreement in the amount of $63,948 with monthly payments of $1,325 with 60-month term at an imputed rate of 8.90%.

On June 3, 2024, the Company entered into a finance lease agreement in the amount of $39,972 with monthly payments of $807 with 60-month term at an imputed rate of 7.80%.

At December 31, 2024, the weighted average remaining lease term is 4.3 years, and the weighted average discount rate is 8.1%

The following is an analysis of the minimum finance lease payable payments subsequent to December 31, 2024:

Year ending December 31, 2024	(in thousands)
2025	$	32
2026		26
2027		26
2028		26
2029 and thereafter		8
Future Minimum Finance Lease Payable Payments	$	118
Less Amount Representing Interest		(18	)
Present Value of Minimum Finance Lease Payable Payments		100
Less Current Portion		(24	)
Long-Term Obligations under Finance Lease Payable	$	76
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NOTE 12. COMMITMENTS AND CONTINGENCIES (continued)

Employment Agreements

The Company has entered into an employment agreement with Louis Friedman, President and CEO of the Company. The agreement provides for an annual base salary of $160,000 and eligibility to receive a bonus.  In certain termination situations, the Company is liable to pay severance compensation to Mr. Friedman for up to nine months at his current salary.

On January 15, 2024, the Company, through OneUp, engaged Christopher Knauf to serve as Chief Financial Officer and Controller of the Company. The Company shall pay Mr. Knauf an annual salary of $160,000 and Mr. Knauf received options to purchase 200,000 shares of the Company’s common stock, exercisable at $0.08 per share on the date of the agreement and subsequently on July 1, 2024, an additional option to purchase an additional 200,000 shares of common stock exercisable at $0.08 per share.

Legal Proceedings

As of the date of this Quarterly Report, there are no material pending legal or governmental proceedings relating to the Company or properties to which the Company is a party, and to the Company’s knowledge there are no material proceedings to which any of the Company’s directors, executive officers or affiliates are a party adverse to the Company or which have a material interest adverse to the Company.

NOTE 13. RELATED PARTY TRANSACTIONS

The Company has a subordinated note payable to an officer of the Company who is also the wife of the Company’s CEO and principal shareholder in the amount of $76,000 (see Note 9). Interest on the note during the three months ended December 31, 2024 was accrued by the Company at the prevailing prime rate (which is currently 7.50%) and totaled $1,500 and $1,628 for the three months ended December 31, 2023. The accrued interest on the note as of December 31, 2024 and June 30, 2024 was $44,188 and $41,060, respectively . This note is subordinate to all other credit facilities currently in place.

On October 30, 2010, The Company’s CEO, loaned the Company $40,000 (see Note 9). The Company accrued interest on the note during the three months ended December 31, 2024 at the prevailing prime rate (which is currently 7.50%) and totaled $790 and $857 for the three months ended December 31, 2023. The accrued interest on the note as of December 31, 2024 and June 30, 2024 was $9,147  and $7,500 respectively. This note is subordinate to all other credit facilities currently in place.

The Company’s CEO, has personally guaranteed the repayment of the loan obligation to Advance Financial Corporation (see Note 10 – Line of Credit).  In addition, Luvu Brands has provided its corporate guarantees of the credit facility. On December 31, 2024, the balance owed under this line of credit was $1,203,874.

On July 20, 2011, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum), with the principal amount due in full on July 31, 2012; extended by the holder to July 31, 2021 under the same terms (see Note 8). This note was repaid in full on July 30, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on July 31, 2023. This note was extended on July 30, 2023 with the same lender with interest payable monthly at 13.5%, principal due in full on July 31, 2025. Repayment of this promissory note is personally guaranteed by the Company’s CEO.

On October 31, 2013, the Company issued an unsecured promissory note to an individual for $100,000. Terms of the promissory note call for monthly interest payments of $1,667 (equal to interest at 20% per annum) beginning on November 30, 2013, with the principal amount due in full on or before October 31, 2014 extended by the holder to October 31, 2021 (see Note 8). This note was repaid in full on October 31, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on October 31, 2023. On October 1, 2023, this note was extended through October 31, 2025 at the same interest rate of 13.5%.  Repayment of the promissory note is personally guaranteed by the Company’s CEO.

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NOTE 13. RELATED PARTY TRANSACTIONS (continued)

On May 1, 2012, an individual loaned the Company $200,000 with an interest rate of 20%. Interest on the loan is being paid monthly, with the principal due in full on May 1, 2013; then extended to May 1, 2021 (see Note 8). This note was repaid in full on April 30, 2021 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on May 1, 2023. This note was repaid in full on April 30, 2023 and replaced with a new note from an entity controlled by the same lender with interest payable monthly at 13.5%, principal due in full on May 1, 2025. The Company’s CEO has personally guaranteed the repayment of the loan obligation.

The Company has drawn a cash advance on one unsecured lines of credit that is in the name of the Company and Louis S. Friedman. The terms of this unsecured line of credit calls for monthly payments of principal and interest, with interest at 8%. The aggregate amount owed on the unsecured line of credit was $0 at December 31, 2024 and $116 at June 30, 2024 (see Note 11). The loan is personally guaranteed by the Company’s CEO.

NOTE 14. STOCKHOLDERS’ EQUITY

Options

At December 31, 2024, the Company had the 2015 Stock Option Plan (the “2015 Plan”), which is shareholder-approved and under which 1,700,000 shares are reserved for issuance under the 2015 Plan until such Plan terminates on August 31, 2025.

Under the 2015 Plan, eligible employees and certain independent consultants may be granted options to purchase shares of the Company’s common stock. The shares issuable under the 2015 Plan will either be shares of the Company’s authorized but previously unissued common stock or shares reacquired by the Company, including shares purchased on the open market. As of December 31, 2024, the number of shares available for issuance under the 2015 Plan was 550,000.

The following table summarizes the Company’s stock option activities during the six months ended December 31, 2024:

	Number of shares of underlying outstanding option			Weighted Average Remaining Contract Life		Weighted Average Exercise Price		Intrinsic Value
Option Outstanding as of June 30, 2024		1,350,000			3.0	$	0.12	$	21,000
Granted		200,000			-		0.08		-
Exercised		(300,000	)		-		0.03	$	(15,000	)
Forfeited or expired		(100,000	)		-		0.02	$	(6,000	)
Options Outstanding as of December 31, 2024		1,150,000			2.7	$	0.14	$	-
Options Exercisable as of December 31, 2024		412,500			2.1	$	0.17	$	-

The aggregate intrinsic value in the table above is before applicable income taxes and represents the excess amount over the exercise price optionees would have received if all options had been exercised on the last business day of the period indicated, based on the Company’s closing stock price of $0.05 for such day.

There were 300,000 stock options exercised during the six months ended December 31, 2024 and none exercised during the six months ended December 31, 2023. The 300,000 options exercised were a cashless exercise which resulted in a net exercise amount of 286,385 stock option during the six months ended December 31, 2024.

During the six months ending December 31, 2024, 100,000 options expired.  There were 250,000 options that expired during the six months ending December 31, 2023.

There were 200,000 stock options granted during the six months ended December 31, 2024. There were 200,000 stock options granted during the six months ended December 31, 2023.

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NOTE 14. STOCKHOLDERS’ EQUITY (continued)

The following table summarizes the weighted average characteristics of outstanding stock options as of December 31, 2024:

						Exercisable
Exercise Prices		Remaining Life (Years)		Weighted Average Price		Options Number of Shares		Weighted Average Price
0.02 to 0.03	-		-		-		-		-
0.05 to 0.10	400,000		4.4	$	0.08		-		-
0.15 to 0.20	700,000		2.1	$	0.16		375,000	$	0.16
0.30	50,000		1.6	$	0.30		37,500	$	0.30
Total stock options	1,150,000		2.7	$	0.13		412,500	$	0.17

All values are in US Dollars.

Stock-based compensation

The Company accounts for stock-based compensation to employees in accordance with FASB ASC 718, Compensation – Stock Compensation. The Company measures the cost of each stock option and at its fair value on the grant date. Each award vests over the subsequent period during which the recipient is required to provide service in exchange for the award (the vesting period). The cost of each award is recognized as expense in the financial statements over the respective vesting period.

Stock option-based compensation expense recognized in the consolidated statements of operations for the three and six months ended December 31, 2024 and 2023 are based on awards ultimately expected to vest, and is reduced for estimated forfeitures.

The following table summarizes stock option-based compensation expense by line item in the Consolidated Statements of Operations, all relating to the Plans:

	Three Months  Ending December 31,
	2024	2023
	( in thousands)
Cost of Goods Sold		$	1
Other Selling and Marketing			3
General and Administrative			7
Total Stock-based Compensation Expense		$	11

All values are in US Dollars.

	Six  Months  Ending December 31,
	2024	2023
	( in thousands)
Cost of Goods Sold		$	2
Other Selling and Marketing			7
General and Administrative			(4	)
Total Stock-based Compensation Expense		$	5

All values are in US Dollars.

As of December 31, 2024, the Company’s total unrecognized compensation cost was $62,851 which will be recognized over the weighted average vesting period of approximately twenty four months.

Warrants

As of December 31, 2024 and 2023, there were no warrants outstanding.

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NOTE 14. STOCKHOLDERS’ EQUITY (continued)

Common Stock

The Company’s authorized common stock was 175,000,000 shares at December 31, 2024 and June 30, 2024. Common shareholders are entitled to dividends if and when declared by the Company’s Board of Directors, subject to preferred shareholder dividend rights. At December 31, 2024, the Company had reserved the following shares of common stock for issuance:

	December 31,
	2024
Shares of common stock reserved for issuance under the 2015 Plan		1,150,000
Shares of common stock issuable upon conversion of the Preferred Stock		4,300,000
Total shares of common stock equivalents		5,450,000

Preferred Stock

On February 18, 2011, the Company filed an amendment to its Articles of Incorporation, effective February 9, 2011, authorizing the issuance of preferred stock and the Company now has 10,000,000 authorized shares of preferred stock, par value $0.0001 per share, of which 4,300,000 shares have been designated and issued as Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock is convertible into one share of common stock and has a liquidation preference of $0.2325 ($1,000,000 in the aggregate). Liquidation payments to the preferred holders have priority and are made in preference to any payments to the holders of common stock. In addition, each share of Series A Convertible Preferred Stock is entitled to the number of votes equal to the result of: (i) the number of shares of common stock of the Company issued and outstanding at the time of such vote multiplied by 1.01; divided by (ii) the total number of Series A Convertible Preferred Shares issued and outstanding at the time of such vote. At each meeting of shareholders of the Company with respect to any and all matters presented to the shareholders of the Company for their action or consideration, including the election of directors, holders of Series A Convertible Preferred Shares shall vote together with the holders of common shares as a single class. ****

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ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations

The following table sets forth, for the periods indicated, information derived from the Company’s Interim Unaudited Consolidated Financial Statements, expressed as a percentage of net sales.  The discussion that follows the table should be read in conjunction with the Company’s Interim Unaudited Consolidated Financial Statements.

	Three Months Ended						Six Months Ended
	December 31,						December 31,
	2024			2023			2024			2023
	(unaudited)						(unaudited)
Net sales		100	%		100	%		100	%		100	%
Cost of goods sold		72	%		73	%		73	%		73	%
Gross profit		28	%		27	%		27	%		27	%
Operating Expenses		24	%		25	%		26	%		26	%
Income from operations		4	%		2	%		1	%		1	%

The following table represents the net sales and percentage of net sales by product type:

	Three Months Ended<br><br>(unaudited)
(Dollars in thousands)	December 31, 2024				December 31, 2023
Net Sales:
Liberator	$	4,235	59	%	$	3,890	57	%
Jaxx		2,023	28	%		1,814	27	%
Avana		548	8	%		689	10	%
Products purchased for resale		244	3	%		288	4	%
Other		136	2	%		105	2	%
Total Net Sales	$	7,186	100	%	$	6,786	100	%
	Six Months Ended<br><br>(unaudited)
---	---	---	---	---	---	---	---	---
(Dollars in thousands)	December 31, 2024				December 31, 2023
Net Sales:
Liberator	$	7,345	57	%	$	7,214	56	%
Jaxx		3,842	30	%		3,613	28	%
Avana		1,032	8	%		1,220	9	%
Products purchased for resale		455	4	%		537	4	%
Other		267	1	%		328	3	%
Total Net Sales	$	12,941	100	%	$	12,912	100	%

Three Months Ended December 31, 2024 Compared to Three Months Ended December 31, 2023

Net sales. Sales for the three months ended December 31, 2024, were approximately $7,186,000, a 6% increase from the comparable prior year period.  The major components of net sales, by product, are as follows:

·	Liberator sales - Sales of Liberator branded products increased $345,000, or 9%, during the quarter from the comparable prior year period, due primarily to stronger sales through our liberator.com website.
·	Jaxx sales – Jaxx product sales increased 12% from the prior year second quarter to $2,023,000.  We continue to develop our marketing efforts into the special education market and expand our product assortment.
---	---
·	Avana sales – Net sales of Avana products decreased 20% during the quarter from the comparable prior year second quarter to $548,000. Sales of this product line have been impacted by lower-priced competitive products in the marketplace, production constraints which resulted in longer delivery lead times which resulted in lower sales through drop ship channels.
---	---
·	Products purchased for resale – This product category decreased by 15%, or $44,000, from the prior year second quarter due to lower sales of certain products through our e-commerce website, Liberator.com. We believe our focus on expanding our online third party drop ship business will return this channel to growth.
---	---

Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs, and royalties. For the three months ending December 31, 2024 gross profit margin, as a percentage of sales, increased to 28% from 27% in the same period in the prior year. Gross profit increased to $1,982,000 from $1,818,000 in the prior year second quarter.

Operating expenses. Total operating expenses for the three months ended December 31, 2024 were approximately 24% of net sales, or approximately $1,691,000, compared to 25% of net sales, or approximately $1,664,000, for the same period in the prior year.

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Other income (expense). Interest expense during the second quarter decreased from approximately ($98,000) in the second quarter of fiscal 2024 to approximately ($94000) in the second quarter of fiscal 2025. The decrease was primarily due to the reduction in notes payable.

Net Income. For the three months ended December 31, 2024, we had a net profit of $193,000 as compared to a net profit of $29,000 for the three months ended December 31, 2023.  The increase in net income was due to the increase in sales and the reduction in production costs which provided an increase in the gross margin for the period.

Six Months Ended December 31, 2024 Compared to the Six Months Ended December 31, 2023

Net sales. Sales for the six months ended December 31, 2024, were approximately $12,941,000, a 0.2% increase from the comparable prior year period.  The major components of net sales, by product, are as follows:

·	Liberator sales - Sales of Liberator branded products increased $131,000, or 2%, during the six month from the comparable prior year period, due primarily to stronger sales through our liberator.com website but were slightly offset by a decline in our wholesale accounts.
·	Jaxx sales – Jaxx product sales increased 6% from the prior year six month to $3,842,000.  We continue to develop our marketing efforts into the special education market and expand our product assortment.
---	---
·	Avana sales – Net sales of Avana products decreased 15% during the six months from the comparable prior year period to $1,032,000. Sales of this product line have been impacted by lower-priced competitive products in the marketplace, production constraints which resulted in longer delivery lead times which resulted in lower sales through drop ship channels.
---	---
·	Products purchased for resale – This product category decreased by 15%, or $82,000, from the prior year six months due to lower sales of certain products through our e-commerce website, Liberator.com.
---	---

Gross margin. Gross profit, derived from net sales less the cost of goods sold, includes the cost of materials, direct labor, manufacturing overhead, freight costs, and royalties. For the six months ending December 31, 2024 gross profit margin, as a percentage of sales, increased to 27% from 26% in the same period in the prior year. Gross profit increased to $3,497,000 from $3,400,000 in the prior year comparable six month period.

Operating expenses. Total operating expenses for the six months ended December 31, 2024 were approximately 26% of net sales, or approximately $3,329,000, compared to 25% of net sales, or approximately $3,278,000, for the same period in the prior year.  Reduction in advertising expense was offset by an increase in personnel related expenses.

Other income (expense). Interest expense during the six months ended December 31, 2024 decreased to  approximately ($185000) from approximately ($188,000) in the same period from the prior year.  The decrease was primarily due to the reduction in notes payable.

Net loss. For the six months ended December 31, 2024, we had a net loss of $17,000 as compared to a net loss of $97,000 for the six months ended December 31, 2023.  The reduction in net loss was due to the increase in sales and the reduction in production costs which provided an increase in the gross margin for the period.

Variability of Results

The Company has experienced significant quarterly fluctuations in operating results and anticipate that these fluctuations may continue in future periods. Operating results have fluctuated as a result of changes in sales levels to consumers and wholesalers, competition, seasonality costs associated with new product introductions, and increases in raw material costs. In addition, future operating results may fluctuate as a result of factors beyond the Company’s control such as foreign exchange fluctuation, changes in government regulations, and economic changes in the regions in which it operates and sells. A portion of the Company’s operating expenses are relatively fixed and the timing of increases in expense levels is based in large part on forecasts of future sales. Therefore, if net sales are below expectations in any given period, the adverse impact on results of operations may be magnified by the Company’s inability to meaningfully adjust spending in certain areas, or the inability to adjust spending quickly enough, as in personnel and administrative costs, to compensate for a sales shortfall. The Company may also choose to increase spending in response to market conditions, and these decisions may have a material adverse effect on financial condition and results of operations.

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Liquidity and Capital Resources

The following table summarizes the Company’s cash flows:
	Six Months Ended
	December 31 ,
Cash flow data:	2024			2023
	(Unaudited)
	(Dollars in thousands)
Cash provided by operating activities	$	363		$	370
Cash used in investing activities	$	(3	)	$	(39	)
Cash used in financing activities	$	(39	)	$	(159	)

As of December 31, 2024, the Company’s cash and cash equivalents totaled $1,349,285, compared to $1,213,068 in cash and cash equivalents as of December 31, 2023.

For purposes of reporting cash flows, the Company considers all highly liquid debt instruments purchased with a maturity of three months or less to be cash equivalents. The Company’s principal sources of liquidity are the Company’s cash flow that the Company generates from its operations, availability of borrowings under its line of credit and cash raised through debt financings.

Operating Activities

Net cash provided by operating activities was $363,000 during the six months ended December 31, 2024 compared to $370,000 net cash provided by operating activities in the three months ended December 31, 2023.  The primary components of the cash provided by operating activities in the current year is the increase in Accrued expenses and payroll of $107,000 and a reduction in operation lease costs of $151,000.  Inventory reserves were reduced by $49,000 for the period.

Investing Activities

Cash used in investing activities in the six months ended December 31, 2024 was $3,000 compared to a use of $39,000 during the six months ended December 31, 2023.  This is due to the disposal of a forklift during the six months ended December 31, 2024.  No replacement forklift is needed at this time.

Financing Activities

Cash used by financing activities during the three months ended December 31, 2024 and December 31, 2023 of $39,000 and $159,000 respectively, primarily attributable to the repayment of the secured and unsecured notes payable and payments made on equipment notes.

Non-GAAP Financial Measures

Reconciliation of net income to Adjusted EBITDA for the three and six months ended December 31, 2024 and 2023:

	Three Months Ended<br><br>December 31,				Six Months Ended<br><br>December 31,
	2024		2023		2024			2023
	(in thousands)				(in thousands)
Net income (loss)	$	193	$	29	$	(17	)	$	(97	)
Plus interest expense, financing costs and income tax		92		126		181			188
Plus depreciation and amortization expense		108		104		217			203
Plus stock-based compensation expense		9		14		18			5
Adjusted EBITDA	$	402	$	273	$	399		$	299
26
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As used herein, Adjusted EBITDA represents net income before interest income, interest expense, income taxes, depreciation, amortization, and stock-based compensation expense. The Company has excluded the non-cash expenses and stock-based compensation, as they do not reflect the cash-based operations of the Company. Adjusted EBITDA is a non-GAAP financial measure which is not required by or defined under GAAP. The presentation of this financial measure is not intended to be considered in isolation or as a substitute for the financial measures prepared and presented in accordance with GAAP, including the net income of the Company or net cash provided by operating activities.

Management recognizes that non-GAAP financial measures have limitations in that they do not reflect all of the items associated with the Company’s net income or net loss as determined in accordance with GAAP and are not a substitute for or a measure of the Company’s profitability or net earnings. Adjusted EBITDA is presented because the Company believes it is useful to investors as a measure of comparative operating performance and liquidity, and because it is less susceptible to variances in actual performance resulting from depreciation and non-cash charges for stock-based compensation expense.

Off-Balance Sheet Arrangements

The Company does not use off-balance sheet arrangements with unconsolidated entities or related parties, nor does it use other forms of off-balance sheet arrangements. Accordingly, the Company’s liquidity and capital resources are not subject to off-balance sheet risks from unconsolidated entities. As of December 31, 2024, the Company did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K.

Critical accounting policies

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, accounts receivable allowances and impairment of long-lived assets. The Company also has adopted other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding the Company’s results, which are described in Note 2 to its unaudited consolidated financial statements appearing in this report.

Recent accounting pronouncements

The Company does not believe that any recently issued effective pronouncements, or pronouncements issued but not yet effective, if adopted, would have a material effect on the unaudited consolidated accompanying financial statements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company does not enter into any transactions using derivative financial instruments or derivative commodity instruments and believe that the Company’s exposure to market risk associated with other financial instruments is not material.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company maintains a set of disclosure controls and procedures designed to ensure that information required to be disclosed by the Company in reports that it files or submits under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) is recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms and to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to management to allow timely decisions regarding required disclosures. As of the end of the period covered by this quarterly report, an evaluation was carried out under the supervision and with the participation of the Company’s management, including its principal executive officer (Chief Executive Officer) and principal financial officer (Chief Financial Officer), of the effectiveness of the Company’s disclosure controls and procedures. Based on that evaluation, the Company’s CEO and CFO concluded that its disclosure controls and procedures, as of the end of the period covered by this Quarterly Report on Form 10-Q, were effective at the reasonable assurance level to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in United States Securities and Exchange Commission rules and forms and to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the management, including CEO and CFO, as appropriate to allow timely decisions regarding required disclosures.

Changes in Internal Control Over Financial Reporting

There were no changes in the Company’s internal control over financial reporting during its most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

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Table of Contents

PART II OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

The Company is not currently subject to any material legal proceedings, nor, to its knowledge, is there any legal proceeding threatened against us. However, from time to time, the Company may become a party to certain legal proceedings in the ordinary course of business.

ITEM 1A. RISK FACTORS

This item is not required for a smaller reporting company.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

On August 8, 2024, the Company issued 94,956 shares of common stock pursuant to the exercise of outstanding options at an exercise price of $0.03 per share. The options were held by an employee. The issuance of the shares was exempt from registration under Section 3(a)(9) of the Securities Act.

On August 30, 2024, the Company issued 191,429 shares of common stock pursuant to the exercise of outstanding options at an exercise price of $0.03 per share. The options were held by an employee. The issuance of the shares was exempt from registration under Section 3(a)(9) of the Securities Act.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION

None.

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Table of Contents

ITEM 6. EXHIBITS

		Incorporated by Reference			Filed or<br><br>Furnished
No.	Exhibit Description	Form	Date Filed	Number	Herewith
2.1	Merger and Recapitalization Agreement between WES Consulting, Inc., the majority shareholder of WES Consulting, Inc., Luvu Brands, Inc., and the majority shareholder of Luvu Brands, Inc., dated as of October 19, 2009	8-K	10/22/09	2.1
2.2	Stock Purchase and Recapitalization Agreement between OneUp Acquisition, Inc., Remark Enterprises, Inc., OneUp Innovations, Inc., and Louis S. Friedman, dated March 31, 2009 and fully executed on April 3, 2009	8-K/A	3/24/10	2.2
2.3	Amendment No. 1 to Stock Purchase and Recapitalization Agreement, dated June 22, 2009	8-K/A	3/24/10	2.3
3.1	Amended and Restated Articles of Incorporation	SB-2	3/2/07	3i
3.2	Bylaws	SB-2	3/2/07	3ii
3.3	Articles of Amendment to the Amended and Restated Articles of Incorporation	8-K	2/23/11	3.1
3.4	Articles of Amendment to the Amended and Restated Articles of Incorporation, effective February 28, 2011	8-K	3/3/11	3.1
3.5	Articles of Amendment to the Amended and Restated Articles of Incorporation, effective November 5, 2015	8-K	11/5/15	3.5
4.1	Designation of Rights and Preferences of Series A Convertible Preferred Stock.	8-K	2/23/11	4.1
31.1	Section 302 Certificate of Chief Executive Officer				Filed
31.2	Section 302 Certificate of Chief Financial Officer				Filed
32.1	Section 906 Certificate of Chief Executive Officer				*Furnished
32.2	Section 906 Certificate of Chief Financial Officer				*Furnished
101.INS	XBRL Instance Document				Filed
101.SCH	XBRL Taxonomy Extension Schema Document				Filed
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	XBRL Taxonomy Extension Labels Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed

*This Exhibit is being Furnished rather than Filed and shall not be deemed incorporated by reference into any Filing, in accordance with Item 601 of Regulation S-K.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		LUVU BRANDS, INC.
		(Registrant)
February 10, 2025	By:	/s/ Louis S. Friedman
(Date)		Louis S. Friedman
		President and Chief Executive Officer<br><br>(Principal Executive Officer)
February 10, 2025	By:	/s/ Christopher Knauf
(Date)		Christopher Knauf
		Chief Financial Officer<br><br>(Principal Financial & Accounting Officer)
30
---

luvu_ex311.htm EXHIBIT 31.1

CERTIFICATION

I, Louis S. Friedman, certify that:

1.	I have reviewed this quarterly report on Form 10-Q of Luvu Brands, Inc.;
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.	The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: February 10, 2025	/s/ Louis S. Friedman

| | Louis S. Friedman |

| | Chief Executive Officer (Principal Executive Officer) |

luvu_ex312.htm EXHIBIT 31.2

CERTIFICATION

I, Christopher A Knauf, certify that:

1.	I have reviewed this quarterly report on Form 10-Q of Luvu Brands, Inc.;
2.		Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.		Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.		The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.	The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: February 10, 2025	/s/ Christopher A Knauf

| | Christopher A Knauf |

| | Chief Financial Officer (Principal Financial and Accounting Officer) |

luvu_ex321.htm EXHIBIT 32.1

CERTIFICATION

In connection with the quarterly report of Luvu Brands, Inc. (the Company”) on Form 10-Q for the period ended December 31, 2024 as filed with the Securities and Exchange Commission (the Report”), I, Louis S. Friedman, Chief Executive Officer (Principal Executive Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

(1)	The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and
(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

Date:  February 10, 2025	/s/ Louis S. Friedman

| | Louis S. Friedman |

| | Chief Executive Officer (Principal Executive Officer) |

luvu_ex322.htm EXHIBIT 32.2

CERTIFICATION

In connection with the quarterly report of Luvu Brands, Inc. (the Company”) on Form 10-Q for the period ended December 31, 2024 as filed with the Securities and Exchange Commission (the Report”), I, Christopher A Knauf, Chief Financial Officer (Principal Financial and Accounting Officer) of the Company, hereby certify as of the date hereof, solely for purposes of Title 18, Chapter 63, Section 1350 of the United States Code, that to the best of my knowledge:

(1)	The Report fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and
(2)	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company at the dates and for the periods indicated.

Date:  February 10, 2025	/s/ Christopher A Knauf

| | Christopher A Knauf |

| | Chief Financial Officer (Principal Financial and<br> <br>Accounting Officer) |