Earnings Call
MIDDLEBY Corp (MIDD)
Earnings Call Transcript - MIDD Q4 2021
Operator, Operator
Good day, ladies and gentlemen. Thank you for joining us for The Middleby Corporation Fourth Quarter 2021 Earnings Conference Call. With us today from management are Tim FitzGerald, CEO; Bryan Mittelman, Chief Financial Officer; James Pool, Chief Technology and Operations Officer; and Steve Spittle, Chief Commercial Officer. We will begin the call with commentary from management and then open the lines for questions. Now I would like to turn the call over to Mr. FitzGerald for his opening remarks. Please go ahead, sir.
Tim FitzGerald, CEO
Thank you for joining us today on our fourth quarter earnings call. As we begin, please note there are slides to accompany this call on the Investor page of our website. I'm proud of the results our team delivered to finish the year. Financially, we posted all-time records in revenues and earnings for 2021, returning us to our trend of consistent growth, following the pandemic year of 2020. I'm particularly proud of the effort it took to deliver those results. While the effects of COVID have continued, we have also faced the challenges of inflationary pressures along with the extraordinary supply chain disruptions that have impacted our business on a daily basis. Our Middleby teams have made a tremendous effort in 2021 to navigate these challenges and strive to do the best every day for our customer. Thank you to all our team members across Middleby for these efforts and all that you delivered in 2021. We are in exciting times for the foodservice industry as customers are looking for new challenges. Labor availability, rising food costs, rapidly changing consumer trends, the increased focus on sustainability, and an evolving digital world all present a changing landscape and future opportunities for our business. And we are investing for this future. In 2021, we have had many new innovative product launches addressing the evolving needs of our customers. Some of these launches we have previewed in prior quarter calls, such as our next-gen Taylor-automated grill, the PLEXOR rapid cook platform, and the Alkar high-speed oven with TurboChef technology for food processing operations. In 2021, we've also significantly progressed company-wide technology initiatives focused on controls, automation, and our open kitchen IoT platform. These strategic investments will benefit all three of our foodservice business and uniquely position Middleby to support the growing demand for minimized labor, operational efficiency, and utilizing data in the kitchen. As we bring new technologies to market, it is more important than ever to evolve our engagement with our customers to educate, demonstrate, and validate the operational benefits of these solutions. The investments we have made in our innovation centers, supporting all three of our segments, are proving to be invaluable resources, and enabling us to accelerate the introduction of our latest innovations into the marketplace. And despite COVID, in 2021, we have had a record number of hands-on engagements with customers and channel partners. In 2021, we also made great strides progressing our digital strategies to increase awareness for our brands, products, and latest innovations. Our investments in digital marketing and sales tools are allowing us to reach new customers, rapidly educate our sales partners, and expand interest for the many solutions across our Middleby brands. In 2021, we continued our long-standing track record of strategic acquisitions, building upon our three industry-leading platforms. We furthered our commercial foodservice platform with the addition of Imperial Range, a leading brand of cooking equipment, and Newton, a highly innovative dispensing technology, bolstering our growing beverage platform. We furthered our automation initiatives, investing in productive robotics, supporting the launch of our FryBot and PizzaBot solutions. And we added four new exciting brands to our residential platform, including Novy, Kamado Joe, Masterbuilt, and Chartbroiler, expanding both our indoor and outdoor offerings while almost doubling the size of our residential business. Operationally, we remain focused on delivering for our customers. We ended the year with a record backlog and continued supply chain challenges. To address this, we have invested in inventory, people, manufacturing equipment, and facility expansions, and our supply chain teams continue to work actively to minimize disruption and increase supply. It remains difficult to predict the cadence of our increase in production capacity, but we expect consistent improvement as we progress through this year. While we address the challenges of the current operating environment, we continue to execute on the initiatives to expand margins and remain committed to our long-term profitability goals. We are pleased with the strong levels of profitability we achieved across all three of our business segments this year as we navigated the dynamics of the current inflationary environment. We continue to progress our initiatives to realize platform synergies and evolve our portfolio of sales as we shift to higher technology offerings. As we look forward, we're optimistic about the landscape for our markets in the year ahead. The restaurant industry is in recovery. Categories such as casual dining, institutional, and travel and lodging are joining the recovery we have seen in categories such as quick serve, pizza, and fast casual. And our customers in all segments are making strategic investments in their foodservice operations like never before. At our residential business, new home starts and existing home sales continue to be robust, and well ahead of 2019 pre-COVID levels. These favorable housing dynamics, along with increased time spent at home, continue to support new kitchens and remodels, presenting a favorable backdrop to the market in 2022. The food processing industry is in a period of investment with a need for equipment to increase capacity, address operating challenges, and launch new food items. And we are poised to capture new trends in faster growth categories, and provide unique offerings with our full line of automated solutions. Now, I'll pass the call over to James to comment on some of the technology initiatives and spotlight another recent product innovation highlight in our Investor slides.
James Pool, Chief Technology and Operations Officer
Thanks, Tim. Over the past year, we shared some great examples of NPIs that Middleby launched in 2021. As a reminder, these products can be found in the supplemental deck provided for this call. We introduced technologies from our automated frying solution, the FryBot, through our latest highly efficient multi-zone food processing oven, the TurboChef by Alkar to recall a couple. Middleby continues to deliver meaningful innovations at the brand level and collaboratively across the brands. As we look at new product introductions, NPI, our brands focus on more than making the best and most efficient coffee, espresso, ice-cream, burger, pizza, etc., they focus on the best possible platform with sustainability at the forefront of the innovation. Greenhouse-neutral materials, packaging, water, gas, electrical consumption, food waste, automation, operator safety, to name a few, are all facets of the design that our engineers continue to focus on. The CiBO Plus is no exception. The CiBO Plus is Middleby's latest cooking innovation. The CiBO Plus was developed to deliver a new and highly flexible sustainable cooking platform to address all market segments looking for a flexible green cooking solution. The CiBO Plus has enjoyed much success in the U.K. from retail chains to pub chains, and many more general market venues. The CiBO Plus is ready to launch internationally, where we will target emerging markets due to its very low energy consumption and low input power. At the core of the innovation are four unique heating mechanisms that work independently to maximize cooking flexibility. Convection, radiant, microwave, and conduction define this technology and are at the root of this new innovation. In particular, the radiant conductive base is the first of its kind and provides unique finishing capabilities. And with all new Middleby innovations, the CiBO Plus is compatible with open systems. We look forward to the great growth that the CiBO Plus will bring Lincat and Middleby. And now, I'll turn it over to Bryan.
Bryan Mittelman, Chief Financial Officer
Thanks, James. For the fourth quarter, we generated record results with revenue of over $866 million and adjusted EBITDA of $193 million. GAAP earnings per share were $1.80. Adjusted EPS, which excludes amortization expense and non-operating pension income, as well as other items noted in the reconciliation at the back of our press release, was $2.11. This amount of adjusted EPS includes a negative impact from the recent acquisitions. Given the scale of the deals we closed as Q4 ended, this acquisitions impact figure includes the third-party costs associated with executing the transactions. While supply chain challenges persist, year-over-year revenues grew nearly 19% or 12.6% organically. I am pleased to note once again that robustness in orders persists. Orders have again exceeded $1 billion for the quarter. Adjusted EBITDA of $193 million reflects growth of 33% over the prior year. Our margin exceeded 22% of revenues. Sequentially, we expanded margins in all three segments. As I enjoy reminding you, we are consistently growing our bottom line faster than our top line even while we are making meaningful investments in technology initiatives, are bringing differentiated products to the market, and are expanding our platforms. Commercial foodservice revenues globally were up 18% organically over the prior year. The adjusted EBITDA margin was 26%, an increase of approximately 150 basis points sequentially from the third quarter. By the way, all the margin values I will discuss are on an organic basis as well, meaning excluding any acquisitions and FX impacts. The margin results were seemingly better than I predicted after the third quarter. Supply chain challenges and inflationary pressures do persist, but we benefited from mix, integration actions, and some pricing. In residential, we saw revenues up 4% versus 2021. The adjusted EBITDA margin was 21%, which was marginally above Q3. In food processing, revenues increased approximately 5% and the adjusted EBITDA margin was a little under 24%. Across all our segments, we're seeing positive results from both our concerted efforts to shift product mix to our best solutions and from our mid-year pricing actions. Our operating cash flows were over $77 million. The current business environment is impacting our working capital levels, especially as it relates to inventory where we're addressing very strong demand levels, while facing increasing costs and many supply chain related challenges. Our total leverage ratio is 2.8 times. Our covenant limit is 5.5 times. So, we currently have over $2.2 billion of power and capacity. These figures are after giving effect to the nearly $600 million we recently deployed in acquisitions. One brand that we acquired is Kamado Joe about which one of my sons commented, 'Kamado Joe sounds like a superhero.' And that got me thinking, we have a whole universe of super products, I'd argue they're superheroes for our customers. So, I would like to introduce you to The Middleby Universe. Kamado Joe with the strength of a five-piece ceramic shield, a smooth hinge, and countless accessories is out to save the world from spoiled green eggs. And as he battles next to him is Masterbuilt, a lover of the outdoors, who fights with smoking heat, which are controlled with amazing precision. Also on the outdoor crew are the charcoal power twins, Char the Griller and Char the Gritler and speaking of griddles, which are the fastest growing category of outdoor cooking applications, lurking on patios is EVO, who always gathers a crowd, take a bite of a delicacy prepared on this flat top grill, and you will immediately be transported anywhere you choose. And I know this firsthand. After a few bites of Chef Chris's Bulgogi Beef by me, I was transported to Vietnam seeking out more chef's selection. By the way, stop by any of our not-so-secret hideouts, I mean showrooms, to start your own journey. And The Middleby region does not stop there. Moving indoors, Brava can electrify a situation with 1,800 watts of power, ready to instantaneously strike and known for sheer strength in walks biking, burners of blazing, who fights off sub-zero temperatures while out hunting to keep us safe from wolves. And that's just the North American Crew. Leaving our European allies is a lot Cornu who brings some elegance to the battlefield and with the new racing-inspired costumes, I mean colors by Martyn Lawrence Bullard. She has camouflage for all settings and we have our own Iron Man 2, Aga. While I potentially am getting a little more than carried away here, my son told me this was quite clever. And it made me quite happy. But I will admit to being a little disappointed. He doesn't equally appreciate all my spreadsheet skills. But bringing it back to finances, what I really think is clever is that when we are not acquiring superheroes and building super products, we also may be acquiring stock. During the fourth quarter, we used over $80 million on capital and share related actions. Firstly, we purchased $25 million of stock under our existing buyback program. We continue to make purchases in 2022 for an additional $75 million. Secondly, we took actions to address future dilution risk associated with the convertible debt we issued in August of 2020. We spent nearly $55 million in Q4 on capped calls to increase the effective conversion price on the convertible debt from under $208 up to $225. The potential benefit of this transaction is as follows, assuming our stock is trading above $225 when the convertible notes mature in 2025, we will receive nearly $100 million of stock for which our after-tax cost was around $40 million. Transitioning to nearer-term outlook commentary, I will start by discussing our backlog and order trends. As a reminder, we have included details in the presentation that is available in the Investor section of our website. We will be refraining from sharing this information going forward, as we believe we have recovered from the depths of the COVID impacts, such that comparisons back to pre-COVID periods are not as relevant. For food processing, I will remind you this segment is prone to more volatility than our other businesses. Orders were up over 2020 levels, but admittedly we're down modestly versus 2019. It is important to note that Q4 of 2019 was exceptionally strong. It was the highest order quarter ever for this segment. The second highest quarter ever was Q3 of 2021, then followed by just ended Q4 of 2021 in third place, so the business remained strong. We closed out 2021 with a backlog of nearly $190 million, which had grown 40% during the year. 2022 has started off well. The backlog is up a further 20% so far, reinforcing our positive outlook. Commercial foodservice order growth for the fourth quarter over 2019 was 40%. This is the highest quarterly increase during 2021. Orders have exceeded $700 million for three quarters in a row now, and the start of 2022 has continued to be just as strong, our backlog at year-end was under $900 million. It has grown over 15% to date in 2022. Residential order intake for Q4 exceeded 35% over 2019. As is typically the case Q4 was seasonally stronger than Q3. This segment closed the year with an organic backlog of over $290 million, which has grown modestly in 2022. I will reiterate, however, what I shared last quarter, we are keeping our expectations at modest levels for the near-term given the supply chain limitations and significantly expanding revenues. As I mentioned last quarter, we did take pricing actions during Q4, and additional increases will be implemented at the start of Q2. This is all necessitated as inflationary pressures on costs for materials, freight, and labor persisted through the fourth quarter and have continued into 2022. We do not see near-term relief on any of these factors. Also, the Omicron surge impacted productivity for us and our suppliers as we started 2022 and will have an impact on Q1 margins. So, looking at Q1 for commercial foodservice, we expect nominal top line growth sequentially, and margins likely back at levels more similar to Q3, given increasing cost pressures and the COVID disruptions. For residential organically, which excludes the significant and exciting Q4 acquisitions. We also expect modest top line growth sequentially. Given the profitability levels associated with our recent acquisitions, the full segment revenues will be coming down. However, as outlined in the slides we posted we obviously have a strong track record of growing margins at acquired businesses. We are beginning that journey with our expanded outdoor platform. For food processing, as is typically the pattern for this segment, Q1 revenues and margins will be a little softer than Q4. Nonetheless, given our backlog and the investment activity in the markets we serve, we are expecting strong growth along with margin expansion as we progress through 2022. So, thinking about margins across our businesses, while we have been regularly taking pricing actions, given the persistent inflation impacts and backlog levels, near-term margin pressure will remain. A comment to the Q1 looks likely similar to Q3. The benefits of pricing actions will continue to build through 2022. But margin expansion from price-cost favorability probably takes a little longer than we'd previously hoped. We believe improvements will begin to build in the second half of '22. Every day we are working hard to address inflationary pressures and the supply chain issues that limit productivity, availability, and impact our volumes. Nonetheless, our focus on innovation and delivering value to our customers is unwavering. And they have continued to show a healthy appetite for our products. We closed out a challenging and amazing year with a record quarter. Even with the challenges that are present, we are looking forward to an even stronger '22. Our entire organization is excited to deliver more record-setting results. And with that, we are open for your questions.
Operator, Operator
And our first question is coming from Mig Dobre with Baird. Your line is open.
Mig Dobre, Analyst
Thank you, and good morning, everyone.
Bryan Mittelman, Chief Financial Officer
Hey, Mig, morning.
Tim FitzGerald, CEO
Morning.
Mig Dobre, Analyst
So, I guess where I'd like to start is on what you're seeing on a cost side and the supply chain; the fourth quarter here was better than what we were expecting, and what we heard from other folks in the industry, I think. And I'm curious as to what do you see and what allowed the quarter to be better than expected? And it sounds like you're seeing additional challenges as you look into the early part of '22. Can you be a little more specific as to what those are and how that plays into the margin guidance that you just provided us?
Tim FitzGerald, CEO
Well, I think for the time we had the last call, the inflationary pressures have continued, right, so we didn't just get hit in Q3, but then we've seen steel continue to rise, labor is certainly going up, freight has continued to be a challenge. So, the reality is the cost side of the business actually took a pretty big step up as we went through the quarter as well, and we'll perhaps talk about some pricing as well. So, I mean, we've continued to be pretty proactive in making sure that we address it with pricing challenges. But I think the comments that Bryan reflected are some of the increases in cost, really across the board that we've seen, particularly on the material and shipping side.
Bryan Mittelman, Chief Financial Officer
And as I think about Q4, we also did have some mix benefits in there, and we hope to work to sustain that. And as we think about Q1, and I've read some of the notes that came up this morning, Omicron wasn't as impactful to us in Q4 as it was in Q1, where we had disruption at many of our divisions. So, while there might've been more expectation about that impact in Q4, again, I think we started off okay there. But certainly, our having productivity losses in Q1 impacted both us and our suppliers.
Mig Dobre, Analyst
I see. Okay, that makes sense. You talked about another price increase that is coming in the second quarter. And I guess what I'm wondering here is, are you getting any sense that some of your channel partners, customers, and so on are potentially trying to front-run some of these price increases because they've been quite meaningful in 2021? And given what you're experiencing from a cost standpoint relative to sort of three months ago, what is a fair expectation for the sort of price increases that we should be thinking about in Q2?
Bryan Mittelman, Chief Financial Officer
So, I might ask Steve to jump in here, but when you say front-run, you mean bring orders in at price increases?
Mig Dobre, Analyst
Yes, that's what I meant, yes.
Bryan Mittelman, Chief Financial Officer
Yes. Yes, I mean, I think there's always some of that dynamic. I think the challenge that we've had is just we have such a large backlog, right, and we're not going back and re-pricing all of that backlog right now. So, I mean, I think one of the things, as you look at the margins right now, we feel like we've taken a lot of the appropriate actions. And so, maybe we'll have some margins that are a little bit challenged in the first quarter. But as we think about our underlying business, we get through this kind of, let's say, the price lagging the cost. We feel pretty good about where our margins are as we come out of that period. But I think it'd be helpful also to kind of walk through what the cadence is. So, Steve can probably touch on that better than me.
Steve Spittle, Chief Commercial Officer
Good morning, Meg. Looking back at the second half of last year, we implemented our first price increase in August, followed by another round in November, with the November increase being more significant. As Tim mentioned, with costs rising as we transitioned from last year to this year, we announced another increase starting April 1, which will be similar to the November increase in terms of scale. In terms of pricing impact, the August increase began to reflect in the fourth quarter, but we expect it to be more apparent in the first quarter. The November increase should show its effects in the second and third quarters, while the April increase will likely start to be felt towards the end of the third quarter and into the fourth quarter. This outlines the timing and impact of our price adjustments for the year. Additionally, we have been strategically targeting chain customers, which is a significant source of our current growth.
Mig Dobre, Analyst
Great, that's really helpful. Just to clarify, will the price increases from August, instead of November, contribute to achieving price-cost neutrality in the second quarter, or will that be deferred to the third quarter?
Tim FitzGerald, CEO
Yes, I would still say we're behind, right? I mean, that's why we needed to take another price increase going into the year because I think the November price increase that we had really reflected what we were seeing in the market in the third quarter kind of hedged around the time in the last call. But again, we've seen costs continuing to go up, and that's kind of reflected in the last increase that's going into effect that Steve just mentioned around April 1, which we'll see later in the year. So, we are lagging as we go through the year. I mean, certainly, we're doing other things to expand the margin, which was kind of our longer-term plans. We'd expressed our longer-term target margin, so that's bolstering here, as well as some of the other short-term actions that we can take. But I mean, I think, really, we feel good about the actions we've taken, but there is going to be this lag as we go through the year. But we should see improving margins also as we go through the year.
Mig Dobre, Analyst
Understood. I have one final question.
Tim FitzGerald, CEO
As pricing comes on.
Mig Dobre, Analyst
Okay, right. Last question for me is on automation, your comments on automation, all the new product highlights that you had. And I'm asking specifically for products like FryBot and PizzaBot, and I guess the question is this, as you're presenting this solution to various customers, what is the feedback? I mean are these products sort of feasible to sort of start seeing in commercial operations over the next, call it, 12 to 24 months? Or are we still at the stage where we're just talking about prototyping, and this is more of a, I don't know, longer-term 2025 and beyond-type opportunity?
Tim FitzGerald, CEO
So, I'm going to kick it here to James in a second, but I would think about it in really a couple of categories. I mean, we introduce products for today, and then we also continue to build for the future of what we think that is going to be a continued pipeline we're going to be developing over a period of three-plus years. So, I mean, I think as James would describe it, this kind of embedded automation, which is here and now, and then there's kind of these, let's say, more of breakthrough technologies that is part of our investing for the future, but there is interest traction, et cetera. So, I mean these things will come on sooner in a period like we're experiencing now, where labor is obviously one of many challenges, so there's a lot greater interest in these solutions. So we do feel good about kind of the cadence of how we'll evolve over the next handful of years.
James Pool, Chief Technology and Operations Officer
So, Mig, I'll say that we've got both the FryBot and the PizzaBot operating at the Middleby Innovation Kitchens in Dallas, where we've been not shy about talking about the number of customer visits that we have through the kitchens. I will tell you that both products are getting a very warm, great reception by the end-users. And really, I would expect to see solutions like the FryBot in the marketplace and limited volumes this year with volumes continuing in subsequent years. I mean, it is a long-term strategy today. Our customers are taking us up on the great embedded automation that we're offering today. But they are forward-looking to how do I add collaborative robotics such as other robotics that we've invested in with productive to embedded automation to further enhance the either the profitability that the equipment can bring them. So, I would say this is not vaporware by any stretch and we do expect meaningful revenue from these solutions in the next few years.
Mig Dobre, Analyst
Great, thank you.
James Pool, Chief Technology and Operations Officer
Yes.
Tim FitzGerald, CEO
Thanks, Mig.
Operator, Operator
And our next question is coming from the line of Tami Zakaria with J.P. Morgan. Your line is open.
Tami Zakaria, Analyst
Hi, good morning. Thank you so much for taking my question. I think one of your slides talks about the potential for acquisitions to gradually get to Middleby's 20 plus percent EBITDA margin profiles. So, can you comment on how fast this is likely to happen for the most recent acquisitions you did in December? And can you share some examples of initiatives that help you get there for these new ones?
Tim FitzGerald, CEO
Sure, you're speaking about the outdoor growth acquisitions. We are very enthusiastic about those brands and the products they are introducing to the market, which currently show growth over 10% or in the low double digits. We believe we are still in the early stages, but a three-year timeframe seems appropriate for moving from 10% to 20%. We also noted some potential synergies in those slides, such as supply chain and logistics, and some aspects of product development that were already part of their organic efforts, given the quality of products from those brands. The addition of Middleby's capabilities and technologies will enhance the innovation process. We typically focus on these areas, and we have a strong history with acquisitions, as shown in our experiences with residential side margins. We are optimistic about our potential here and will have more clarity as we move through 2022.
Tami Zakaria, Analyst
Thank you. I have a follow-up question along the same lines. I understand that one of our outdoor bill competitors has recently reduced their annual outlook due to challenging comparisons. What implications does this have for your view on the growth potential of the new acquisitions you made late last year? Are you anticipating these businesses to grow in line with the overall company, or might they fall slightly below that, considering the residential sector is facing tough comparisons? How are you approaching growth for the new additions this year in the near term?
Tim FitzGerald, CEO
Yes, so a couple of things. One, we're living in a dynamic world and certainly residential, indoor and outdoor are no exception to that. And those companies have experienced some nice growth; there may be a little bit of pullback in the market broadly. I think one of the things that excited us about the platform and outdoors has been an area that we've wanted to expand for a long period of time and so we probably talked about outdoor over the course of a number of years. But really kind of the products and the categories that we are in particularly with these brands, we feel that there are longer-term growth trends as we think about active charcoal, gravity-fed and charcoal certainly kind of the Ag platform. So, we do feel that there is a lot of potential market growth over a number of years here. So, what the next 12 months brings, and we do think that the next year will be a pretty good year with those businesses. But I mean, I think we're excited about the long-term outlook of the whole outdoor platform.
Tami Zakaria, Analyst
Great, thank you so much.
Tim FitzGerald, CEO
Thank you.
Operator, Operator
And our next question is coming from the line of Jeff Hammond from KeyBanc Capital Markets. Your line is open.
Jeff Hammond, Analyst
Hey, good morning, guys.
Tim FitzGerald, CEO
Good morning.
Jeff Hammond, Analyst
So just really want to come back to one thing on kind of the margin cadence and price cost, I think you said, it's going to take longer for kind of these pricing actions to read out, and I just want to understand what is driving that, because it seems like you guys pushed through some of your backlog with a strong fourth quarter, and I'm just trying to understand why that would take longer?
Tim FitzGerald, CEO
You want to give it a shot?
Steve Spittle, Chief Commercial Officer
I think, Jeff, I would just say, as we continue to see orders come in at strong rates, again going back to being up 40%, in commercial, over 19 for the fourth quarter. So, I mean, even though I think we're doing as good a job as anyone keeping up with the supply chain issues and getting products out the door, your orders continue to come in at obviously, your record high rates, so it's still this continued cadence of orders really kind of outpacing units out the door. So, that's obviously it's building the backlog and the backlog continues to grow, that that's where you see the quarter delay of having the price really flow through, if that makes sense. So, again, I've just tried to kind of lay out, if you think about where the pricing is going to affect you, you're going to have almost two quarters before you really start to see that pricing flow through; maybe it's three to four months on the short side, but certainly up to five or six months depending on the brand, the product before you really start to see that come through, again, based on just where order trends have been and continue as we start this year.
Tim FitzGerald, CEO
And I'll add to that, right? We have multiple variables involved there, right. So, obviously we're addressing the price side as Steve has outlined, but the cost side continues to jump around as well, right. So, we're just not getting any stabilization on the cost side, right. So, that just makes it a little bit harder to get the margin expansion that we were driving towards.
Jeff Hammond, Analyst
Okay.
Tim FitzGerald, CEO
Jeff, if you just think about the price increase that Steve mentioned, which we've announced to the market, it goes into effect; none of that's in the backlog today, right. So, we've got roughly $1.4 billion, $1.5 billion backlog, that's not included in there, right. So, but the cost side is going to hit that so that hence, some of the timing.
Jeff Hammond, Analyst
Okay, okay. And then just as you think of some of the component availability in your manufacturing capability, just trying to get a sense of if you think you're going to be able to catch up any of this backlog in '22 at some point either catching up on that supply availability or increasing production or do we exit '22 at these still really elevated backlog levels?
Tim FitzGerald, CEO
So, I'll start and then others can add and correct because it's a little bit of a crystal ball, right. I mean, I think the reality is we are doing the things that we can do. I mean, we have invested in inventory, you could see that we've got roughly $200 million more of inventory, at the end of the year than we had at the beginning of the year. So, I mean certainly that's a cash flow investment, we've done things operationally in challenging environment to add people, which is very difficult to add as well as we've invested in fabrication equipment. I mean so we're very focused on trying to expand the production and let's say reduce lead times to catch up to our customers. And the key element is supply chain and our teams are working very hard all year long. I mean, they've done a tremendous job and making I will say progress on a daily basis because the number of folks, you wake up in the morning and you find out, you've got a dozen fire drills to go deal with; I mean, that that is kind of the venue of the day. So, that being said, I mean, I think we've done a lot of things in terms of thinking about how can we expand the vendor base, how can we get more out of our supply partners, etc., right. But I think that that is the challenge that we continue to face as well as many others in the industry. We do think that we will do better as we go through the year. But I mean, I think that that is going to likely be also the continued constraint. So, hopefully, it'll be an improving situation, but likely a constraint. So, I mean, it's hard to say what the end of the year is going to look like, Jeff, but I mean luckily, we're still going to have a much larger backlog at the end of 2022 than we would have historically, it's hard to envision a situation that we don't.
Jeff Hammond, Analyst
Okay, thanks so much guys.
Operator, Operator
Our next question is from Walt Liptak at Seaport Global. Your line is open.
Walt Liptak, Analyst
Hi, thanks. Good morning, guys.
Tim FitzGerald, CEO
Good morning.
Walt Liptak, Analyst
Wanted to ask about the commercial foodservice, that order growth that you referenced plus 40%, plus 45%, I wonder if you can help us just how much of that is volume growth and how much of it is price right now?
Tim FitzGerald, CEO
I think Steve has outlined some of the pricing actions, right, we have taken right, so you can, I guess you know, model that into as you think about when the orders have come in, but it is much more volume than it is price.
Walt Liptak, Analyst
Okay. All right, that helps. And then just we're thinking about trends, and sort of the changes that are going on in the restaurant industry, I wonder if you could help us, do you have visibility into the machines that are getting purchased? Are they for replacement of old machines, like restaurants just doing their maintenance CapEx or do you think it's new store openings?
Tim FitzGerald, CEO
Yes, Walt, it's a great question. So, I think if you go back in historically, look at a 'Normal year' for us usually about half of our orders are coming from replacement, right. And then the rest of the orders and they have absolutely new builds, parts, menu driven innovation that restaurant may incorporate. So, but go back to it usually being 50% on replacement. I have the exact number, but I will tell you, I think there's been a noticeable shift over the last six months, maybe a little bit longer. And certainly as we're for sure, going into this year, where you're seeing the new store orders take more of that overall order share. So, I think it's again, it's coming from the large QSRs, the fast casual guys. I mean, they're building stores at record levels. And so you're seeing more and more new store orders than I think you would historically have. I don't quite know the mix, but certainly it's probably the biggest percent of new store orders as a percent of overall orders that I think we've probably seen in a long time. I think at some point that will shift back. I think the new store order trend continues for the majority of this year, just knowing the pipeline that a lot of those big customers have in place right now. Then at some point, next year and beyond, you probably get back to your more the traditional replacement cycle. But right now, it's definitely more focused on new store builds from an order standpoint.
Walt Liptak, Analyst
Okay, great. And then maybe just the last one in food processing, I heard the tough comp comment and that it's a strong market for food processing. I wonder if you can help us maybe a little bit with just the order funnel for the year. Is it around the meat or the baking or is it both we are seeing a good order funnel?
Tim FitzGerald, CEO
Yes, we're seeing a good order funnel for both. I would say that there have been a little bit lighter if you go back over the last few years on the meat side of the business and that has probably strengthened here as of late, so maybe shifting a little bit of the mix back towards that piece of the business, which has been a good thing.
Operator, Operator
And our next question is coming from the line of John Joyner from BMO Capital Markets. Your line is now open.
John Joyner, Analyst
Thank you for your time. My question is about the margins. I've noticed that the margins for Middleby have been quite impressive compared to many other industrial companies, especially considering the challenges we're all aware of. Could you discuss the structural improvements you've made to your cost structure? Is there anything left to address? Lastly, how sustainable do you think the pricing changes you've implemented will be going forward, and do you anticipate needing to adjust those prices once we move past the current situation?
Tim FitzGerald, CEO
So, I think the margins a bit, we've got actually some of that laid out in the slide, I will say that you can see, we've done a lot of acquisitions over the last three years and frankly five years and for that as well, but I mean, we're making constant improvements to those businesses; I would say part of what you're saying when you say structural really is leveraging the platform, kind of our best practices, etc. with some of those new companies that have come into the fold. So that certainly was part of the journey to get to our longer-term margin targets and there still continues to be opportunities because we continue to add companies to the portfolio, such as the growth companies in residential we talked about. So, I mean that is a piece of it; again we talked about mix, but there really is a strategy within the company. I mean as you know, James kind of gone through NPI. And it's not only those products that we've got listed because I would say that's a small sub-segment of a lot of the products that we've had come out over the last several years. So, thinking about how do we really move the organization to selling on ROI and our better solution? So, I mean, those are two levers that are reflected and will continue to be reflected as we kind of move through the next several years. And I know there's other questions embedded there, but I forgot.
Bryan Mittelman, Chief Financial Officer
We will turn it over to Steve.
Steve Spittle, Chief Commercial Officer
John, it is the price stickiness question. I mean, it's a great question. Obviously, the goal is to hold on to it as much as possible. I do think we've tried to be very open and transparent again with our key customers about where our costs are. And I think in turn, they've been pretty flexible on the pricing coming through on the other side. So, I think it certainly holds for the upcoming years. I just think, again, as we get through this period, and then we're shifting to the higher technology products through this period and higher better mix products that Tim talked about as well. So, I think those are all very favorable for us throughout the rest of this year and certainly probably the next year to follow.
John Joyner, Analyst
Okay, excellent. And maybe just one more, pre-COVID, you're kind of thinking that organic growth would revert back to that. I believe that's the case and tell me if I'm wrong, but back to the kind of mid to high single-digit range for some time. I guess do you think it's hard to tell, right? Because I guess everybody has these kind of huge backlogs. So, it's really hard to know. But do you think that the industry is now really primed to kind of run as in this range going forward in that kind of mid to high single digits?
Tim FitzGerald, CEO
I think it would be, we probably wouldn't want to project what the percentage would be because it's an unusual period, but I do think we feel that the industry is going to be robust for a number of years because kind of all the dynamics that we've been talking about, labor, food, a lot of new trends, demographic shifts, delivery, you know. So, I mean we are kind of going through an exciting and unique period. So, I mean I think that is going to cause different types of investments in existing footprints as well as a lot of new restaurant openings as well as new players in the market, right? So, I mean I think that's not going to be a pretty favorable backdrop for a number of years.
John Joyner, Analyst
Thank you. I have another question. Tim, you mentioned earlier about some of the new product introductions, including increased automation, and the improvements in process times are quite remarkable. When looking back at your presentations or reading about products like Alkar and TurboChef, where cooking times have been reduced from hours to minutes, what kind of payback are customers seeing from these? It seems that anything under 12 months would clearly be advantageous. Additionally, how can you better showcase each product so that people can understand the differences between full automation and the journey towards it? I believe many may not fully appreciate the significant transformation happening across the industry, whether in processing, commercial, or residential sectors. If you could elaborate on these products or provide an update on customer feedback and excitement, that would be helpful.
James Pool, Chief Technology and Operations Officer
This is James, and I will address that. End-user engagement is crucial, which is why Middleby has found success with innovative products like rapid cook and accelerated cook. The effectiveness of our sales process and the ability to demonstrate the products in front of customers is key. It's essential to get customers actively engaged and cooking with the products to see their benefits. A few years ago, we initiated this effort with consolidated reps, and now we've redefined the process with the Middleby innovation kitchen, allowing us to reach customers directly. They can see firsthand how these technologies can enhance labor efficiency, transaction processes, ticket counts, and profitability. Regarding payback, you're correct; achieving payback in under a year is common for these systems.
John Joyner, Analyst
Okay.
James Pool, Chief Technology and Operations Officer
I think I hit all your points there. If I left one out, that's because I forgot the question. But, let me know if I missed any.
John Joyner, Analyst
No, no, no, you did. But then just maybe, sorry to ask so many questions here. In your commentary about the sales paradigm of customer engagement with the innovation kitchen that shifted, I assume that this provides essential benefits for both the independent sales reps and customers. Can you give more details about that? Does it really change how the independent sales reps conduct their business? Any additional insights would be helpful.
Tim FitzGerald, CEO
Yes. I think our rep organization is a partner and really part of Middleby today. I mean I think so we spend a lot of time kind of working on how does the sales process look together and doing a lot of training and education. That's still frankly a continuing process. And they have made a lot of investments along those. And by the way not only do we have this great innovation kitchen which is I would say the mothership in Dallas, but our sales reps have also invested in their own demonstration test kitchens. And they have invested in chefs, right? So, it's really a network that we've got across the company. And so, as we kind of talk about evolving sales process, there are many aspects to that. But one of that is most important is really making sure that we fundamentally understand what are those technologies that deliver the greatest value to our customers and giving that hands-on experience. So, that really is something that we are doing more and more of. I mean it really been really kind of come on in this past year. And we will continue to pick up momentum as we go through the next several.
James Pool, Chief Technology and Operations Officer
I think I'll just add that the innovation kitchen is actually also a tool for the rep in one that they engage in quite frequently. The reps are bringing customers from all over the United States into the kitchens where they really do need to show the broader capabilities of Middleby, one that they might not be able to do in their test kitchens. They are frequently traveling down there with two to 20 guests at a time.
Tim FitzGerald, CEO
Yes, great point.
John Joyner, Analyst
Okay, excellent. Thank you so much for the time.
Tim FitzGerald, CEO
Yes.
James Pool, Chief Technology and Operations Officer
Thanks, John.
Operator, Operator
And that is all the questions we have for today. I'd now like to turn the call back over to management for closing remarks.
Tim FitzGerald, CEO
Thank you everybody again for joining us on the call today and we appreciate it. And we'll speak to you in the next quarter.
Operator, Operator
Ladies and gentlemen, that concludes our conference for today. Thank you for your participation. You may now disconnect.