Earnings Call
MakeMyTrip Ltd (MMYT)
Earnings Call Transcript - MMYT Q2 2026
Operator, Operator
Welcome to our fiscal '26 Second Quarter Earnings Webinar. Today's event will be hosted by the company's leadership team comprising Rajesh Magow, our Co-Founder and Group Chief Executive Officer; Mohit Kabra, our Group Chief Operating Officer; and Dipak Bohra, who has recently joined us as Group Chief Financial Officer. As a reminder, this live event is being recorded by the company and will be made available for replay on our IR website shortly after the conclusion of today's event. At the end of these prepared remarks, we will also be hosting a Q&A session. Furthermore, certain statements made during today's event may be considered forward-looking statements within the meaning of safe harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance, are subject to inherent uncertainties, and actual results may differ materially. Any forward-looking information relayed during this event speaks only as of this date, and the company undertakes no obligation to update the information to reflect changed circumstances. Additional information concerning these statements is contained in the Risk Factors and Forward-looking Statements section of the company's annual report on Form 20-F filed with the SEC on June 16, 2025. Copies of these filings are available from the SEC or from the company's Investor Relations department. I would like to now turn the call over to Rajesh. Over to you, Rajesh.
Rajesh Magow, CEO
Thank you, Vipul. Welcome, everyone, to our second quarter call for fiscal 2026. As you will recall, Q1 was impacted by a series of exceptional external events such as geopolitical tensions post the unfortunate Pahalgam terrorist attack on tourists and the tragic airplane crash at Ahmedabad. These events impacted consumer sentiment for travel, especially for leisure. Additionally, supply side constraints continue to impact the domestic aviation market growth in Q1. I am happy to report, however, that as we entered Q2, the broader travel and tourism demand started to rebound across travel segments despite Q2 being a seasonally slow quarter. And our diversified product portfolio covering all travel customer segments of retail as well as corporate customers helped us deliver strong overall performance in the quarter. Barring the domestic air market's slow recovery due to temporary supply constraints where we continue to maintain our market share of 30% plus levels. All other modes of transport segments like bus, rail, camps, and international air witnessed robust growth. Consequently, we saw robust growth in our hotels and accommodations business, both for domestic and international travel segments as well. Our adjusted operating profit for the quarter was at $44.2 million, witnessing growth of 18% year-on-year. Consumer sentiment towards travel remains positive, supported by high propensity for experiential getaways and short breaks. In the air segment, international outbound travel from India presents a significant growth opportunity. Being an unpenetrated segment from an online perspective, we remain focused on growing this segment. In Q2 fiscal year '26, our international air ticketing revenue grew by over 29.6% year-on-year in constant currency terms, far outpacing industry growth. Similarly, our international hotels revenue grew by over 42% year-on-year. Our international business now contributes 28% to the overall revenue, up from 25% during the same period last year. On the macro front, we welcome the recent fiscal and monetary policy measures to rationalize and reduce GST rates. Income tax cuts announced in the budget and interest rate reductions will further boost consumption. These measures will provide a further boost to the disposable income and discretionary spending, particularly within urban middle-income households. Analysts estimate that the combined fiscal and monetary stimulus from these measures could unlock additional consumer spending of $3 billion to $3.5 billion during the latter part of fiscal year '26. This, along with the increasing desire to travel more among Indians, should help in the growth of the travel market as well. Let me now move on to share the progress on our AI journey. AI continues to be at the center of our core strategy for us to enhance customer experience and improve productivity. We launched the beta version of our AI-powered conversational travel assistant, Myra, in August 2025 and it is currently available in English and Hindi with voice and text features, and plans to expand to more Indian languages soon. The initial response has been encouraging for the collection of consumer insights as travelers begin to interact with this new interface. In a short span of time, the agent has scaled to over 25,000 conversations daily. Myra is poised to redefine and help travelers explore, plan, and book trips all at one place, making it super simple for new users and comprehensive at the same time for complex travel use cases. By simplifying the discovery and booking experience through natural language interaction and personalized recommendations, we plan to transform how travelers plan their journeys, making travel planning faster, easier, and more intuitive. We aim to make our platform the default search engine for the travel needs of Indians. Myra is contributing to this by significantly enhancing user engagement. More than 35% of travelers begin engaging with Myra up to 90 days before their trip, using it as a space for exploration and planning. What also stands out is that nearly 1 in 4 users come back seeking help across multiple categories, from visa queries to flights, Forex, hotels, and local experiences. They are not just asking where to go, but also what to do once there, turning Myra into an end-to-end companion that guides them from inspiration to action. Myra is also helping us penetrate deeper into India with a voice-first engagement strategy, with new user share at about 20%. In Tier 2 and Tier 3 cities, voice adoption is 50% higher than in metros. 60% of voice queries come in English compared to just 20% in text chat. When travelers speak to Myra, they speak naturally, freely, and confidently, with over 70% of conversations now being termed good conversations. Voice-led conversations are richer and longer, with users asking follow-up questions, expressing preferences, and describing context just as they would with a human travel expert in a country where digital literacy and linguistic diversity vary widely. Myra's voice-led discovery is quietly expanding access, unlocking the next wave of online travelers, who are more comfortable speaking than typing. For our cabs business, we also launched our GenAI-powered presales chatbot. The bot acts as an information provider and recommender, offering assurance to customers. We are expanding its coverage. This bot-plus-assist approach drives a high conversion rate compared to traditional agent-led assistance for users who interact with it. We are expanding the bot's capabilities with a new agentic seller persona for advanced search and quick actions while continuously improving accuracy and chat quality. Additionally, as part of our ongoing efforts to enhance customer experience and strengthen our post-sales flow further, we recently launched a GenAI voice agent for our flights and hotels customers, which is designed to handle all customer queries received via calls and offer resolutions during the same call. This agent is successfully integrated with our telephony system, enabling the AI agent to handle calls with background noise, interruptions, and accurately interpret queries, including complex sections like date changes, web check-ins, and cancellations. Let me now turn to our business segment, starting with the air ticketing business. The domestic supply continues to be impacted, thus affecting the overall domestic air passenger growth, which witnessed a decline of 3% year-on-year. The outlook for domestic supply in H2 is improving, with daily departures expected to cross 3,200 plus, similar to Q3 of last year. We believe these issues are short-term in nature, and the long-term outlook for the Indian aviation sector continues to be robust. Our accommodation business, which includes hotels, homestays, and holiday packages, delivered strong 18% volume growth year-on-year in a seasonally weak quarter. Short holidays and weekend getaways continue to define travel behavior and emerge as key themes. We continue to see new demand peaks during long weekends. For the weekend of 15th August, we had an all-time high hotel check-in, which was about 20% higher than the last peak. This was also well supported by robust growth of 38% year-on-year in the hotel segment of our corporate business, helping us deliver strong overall growth. The outlook for India's hospitality sector remains optimistic, supported by sustained demand, an expanding supplier base, and a healthy pipeline of new signings across markets. According to HBS data, domestic and international chain hotels signed over 36,400 rooms by August 2025, a 32% increase over the same period last year. We continue to expand our supply base in the domestic market. We now have over 95,000 accommodation options available on the platform, covering more than 2,000 cities in the country. Events are emerging as a high-intent travel driver across entertainment, sports, and cultural segments. We have built specialized mapping between major events and nearby stays, improving conversion through dynamic packaging. From IPL weekends to music festivals, these moments now form predictable demand peaks. With real-time availability, we are turning spontaneous plans into structured high-yield travel opportunities so that users can book their stay near the venue well in advance. Our international hotel business continues to report strong growth driven by rising air connectivity and the accelerated shift from offline to online travel purchasing behavior. We are witnessing rapid adoption and digitization in Tier 2 and Tier 3 cities as first-time international travelers increasingly use mobile platforms to book stays, flights, and activities together. We continue to increase our hotel inventory across international destinations, which are of interest for Indian travelers. Recognizing the influence of food on hotel selection by Indian travelers, we enhanced our restaurant section to highlight user-generated insights on breakfast, calling out Indian vegetarian options and familiar menu items, further strengthening relevance for Indian travelers. Our holiday package business grew in line with seasonality. We continue to enhance our product proposition. We have launched curated packages to Vietnam with exclusive direct flights starting December 9, 2025. We have scheduled multiple flights for the upcoming winter season, as Fokko currently has no direct connectivity from India. The direct service will cut travel time from around 8 hours by connecting routes to just about 5 hours, making our airline far more accessible for Indian holidaymakers. Indian travelers today are looking for destinations that offer unique experiences, easy access, and great value. For cockpits, the bill has remained relatively unexplored due to the lack of direct connectivity. We are making this unique destination directly accessible for Indians planning their international holidays this winter. Our homestay business continues to scale well and we will continue to build the category and expand our homestay supply. We added over 49,000 rooms to the overall supply during the quarter, resulting in a cumulative supply growth of about 35% year-on-year. Our aim is to build a category and solve for consumer pain points. Food availability remains one of the most frequent customer queries for alternative accommodation stays, with a clear guest preference for properties offering ready meals over self-cooking options. To address this, we revamped the food and dining module across both supply and consumer products. The new flow enables us to provide rich details on availability, pricing, cuisines, variety, and timings, along with cook availability and associated charges for customized meals. In our bus ticketing business, we witnessed strong growth in Q2, led by strong inventory addition, with all regions growing over 20% year-on-year. Inventory addition remained robust throughout Q2 fiscal year '26. This trend of investment in new buses among private operators is likely to continue in the upcoming quarter due to increased festive demand. We expect further buoyancy in new bus additions with the reduction of GST for procurement of buses announced in September. During the quarter, we onboarded Gujarat and Odisha State Transport Corporation, leading to the addition of over 5,700 services. Our growth continues to be broad-based, with all regions growing in double digits, particularly North and Gujarat, Rajasthan, which grew at 40% or more in Q2. We have also launched bus booking options within our Red Rail standalone Android and iOS applications. We continue to strengthen our customer proposition within our trains business during the quarter. We launched the food on train feature in partnership with Zomato, which is expanding on our customer convenience initiatives within the trains category. The service is now live across 130 stations and is accessible to both transacting and non-transacting users. Early results have been promising with strong conversion in our engagement funnel. Notably, a significant share of users are placing orders up to 2 hours prior to station arrival, spanning a wide range of cuisine types, indicating both the flexibility and variety of selections available to customers. Our corporate travel business via both our platforms, that is, myBiz and Quest2Travel, is witnessing strong growth on the back of new customer acquisitions. Our active corporate customer count on myBiz is now over 75,500, compared to 59,000 customers during the same quarter last year. And for Quest2Travel, the active customer count has reached 527 corporates compared to 462 customers in the same quarter last year. Before I conclude, there is a quick reminder of key leadership role changes announced recently. After a successful stint of 14 years as group CFO, Mohit has taken on a larger role leading the business and has been elevated as Group Chief Operating Officer. In his current role, Mohit will work closely with business heads and will drive the future growth agenda of the company. We also welcome Dipak Bohra, who joins us as Group CFO. Dipak is a chartered accountant with 30 years of rich experience in the field of finance. He joins us from Wipro, where he handled large teams and led a variety of roles within the finance function. I wish them all the best in their new roles. With this, let me now hand over the call to Mohit for the financial highlights of the quarter.
Mohit Kabra, CFO
Thanks, Rajesh. Welcome onboard, Dipak, and hello, everyone. The last 2 months of the previous quarter, i.e., May and June, were impacted by a series of external events, and the weak sentiment for domestic air travel spilled over into the reported quarter due to continued supply constraints, leading to a market degrowth of about 3% year-on-year in the domestic air market. Quarter 2, which is generally a low-season quarter, was also impacted by excessive rainfall, particularly in some of the North Indian states and union territories like Jammu & Kashmir, Laddakh, Himachal Pradesh, etc., which led to a degrowth in the 20s in these regions on a year-on-year basis during the quarter. Despite these macro conditions, we leveraged our one-stop shop approach across travel services to drive growth through accommodations and other transport segments like bus ticketing to make the most of the overall bounce back travel demand during the quarter. As a result, the highlights of the quarter were hotels and packages' adjusted margin growth, which accelerated from 16.3% year-on-year in Q1 to 21.6% year-on-year in constant currency during the reported quarter. Within this segment, the stand-alone hotels' adjusted margin growth accelerated from 18.5% in the previous quarter to 23.1%. In the non-flight transport business, bus ticketing's adjusted margin growth increased from 34.1% year-on-year in the previous quarter to 44.1% year-on-year in constant currency during this quarter. Before I get into the financial details, I would also like to call out a couple of accounting items in this quarter for a better understanding of the results that we are discussing right now. You would recall that last quarter, we had raised additional capital of approximately $3.1 billion through a mix of primary offerings of ordinary shares as well as convertible senior notes maturing in 2030. The entire net proceeds from the offerings were used for repurchasing large shares. On the second slide, 2025, we completed the repurchase and cancellation of 34.4 million Class B shares. Out of the $3.1 billion raised, about $1.4 billion were raised through 2030 zero-coupon convertible notes. While these notes have no interest costs associated with them, as per IFRS, about $1.1 billion has been recognized as debt on the balance sheet, and the balance of about $319 million will be recognized as an interest cost in the P&L every quarter over the next 3 years until July 2028. As a result, $24.3 million has been recognized as interest costs during the current quarter related to the 2030 convertible notes in addition to about $4 million of finance costs recognized every quarter for the 2028 notes issued earlier in 2021. Please note that this active interest cost of $28.3 million will not have any bearing on the operating profitability of the company as there is no actual interest outgo, whether in cash or otherwise, as these are zero-coupon convertible notes. Secondly, while our operations are predominantly in INR, our reporting currency is dollars. As a result, there are usually translation-related forex gains or losses. As a consequence of the sharp weakness in INR versus the USD during the current quarter, we recognized a foreign currency loss of $14.3 million during the quarter. Both these items, that is, interest and forex cost of approximately $28.2 million and $14.3 million, have been recorded in the finance cost line in the P&L. Consequently, we reported a loss for the quarter of $5.7 million compared to a profit of $17.9 million during the same quarter last year. However, our adjusted operating profit has registered strong growth and reached $44.2 million during this quarter compared to $37.5 million in the same quarter last year. Moving on to our segment results, our air ticketing adjusted margin stood at $102.8 million, registering a year-on-year growth of 10.6% year-on-year in constant currency. In the domestic air market, we maintained our market share of about 30%. Our international air ticketing business continues to grow faster than the market in market share. Volumes in this segment grew by over 16% year-on-year, which is almost 2.5 times the market growth of about 6% during the period. In the quarter, the mix of international air ticketing business reached an all-time high of 43% compared to 37% during the same quarter last year. In the hotels and packages segment, adjusted margin growth stood at about 21.6% year-on-year in constant currency terms, resulting in an adjusted margin of $105.8 million during the quarter. We witnessed strong growth despite Q2 being a seasonally slow quarter for leisure travel. The growth for stand-alone hotels was even better at 23.1% year-on-year. The mix of international hotels and packaging revenue reached 23.4% during the quarter, up from 21.4% in the same quarter last year. Now, in the bus ticketing business, adjusted margin stood at $37.7 million, registering a strong year-on-year growth of 44.1% in constant currency terms. Most of our internal services such as travel insurance, foreign exchange, etc., as well as other transport services such as cabs and rails have also shown good growth during the quarter. As a result, adjusted margin from the others category came in at $20.5 million, a strong growth of 29.7% year-on-year in constant currency. Moving on to the expense side, most expenses have come in line during the quarter. Marketing and sales promotion expenses for the quarter stood at 5.2% of gross bookings compared to 5.1% in the previous quarter and 4.6% during the same quarter last year. This has been in line with our segment margins being better than both the previous quarter as well as the same quarter last year. As a result, our adjusted operating margin has actually improved from 1.66% of gross booking value during the same quarter last year to 1.8% of gross booking value during the current reported quarter. We ended the quarter with cash and cash equivalents of $835 million, translating to an increase of $31 million over the previous quarter. We will continue to look for organic and inorganic investment opportunities throughout the year. Looking ahead, while the growth in domestic air ticketing is marked by short-term supply side challenges, we believe the GST benefits have come at a very appropriate time. The reduction in rates for procurement of new buses, as well as the reduction in GST for hotel stays up to a price point of 47,500, will help reform the demand for travel services after a muted first quarter. These measures are expected to boost demand, particularly in the value-sensitive segments, supporting volume growth and market penetration in key regions, including Tier 2 and Tier 3 cities. With our omni-channel platform strategy across retail, B2B, and corporates and the increasing supply of services being contracted across the length and breadth of the country, we remain focused on driving growth ahead of the industry. To conclude, our diversified portfolio, execution capabilities, and optional discipline continue to push for sustained long-term growth and value creation. With that, I'd like to turn the call back to Vipul for Q&A.
Operator, Operator
Thanks, Mohit. The first question comes from Sachin Salgaonkar of Bank of America.
Sachin Salgaonkar, Analyst
Can you hear me?
Operator, Operator
Yes, go ahead.
Sachin Salgaonkar, Analyst
I have 3 questions. First question is on the air capacity issue basis. Our understanding, it looks like most of the Air India planes are back and not all Indigo planes are back. So just wanted to understand where are we on the air capacity issue? And how should we expect demand going ahead, particularly for the December quarter?
Rajesh Magow, CEO
Yes, I can address that. In the current quarter, for the domestic air market, we expect daily departures to return to about 3,200, which is on par with the same period last year. This expectation is based on reliable data from the airlines, which sets a positive tone. Although we would like to see growth, there was a slight decline of 2-3 percentage points this quarter. However, if we rebound to previous levels, that would be a solid starting point. This situation is influenced by the steady return of some planes while others are taking longer to come back. Notably, for the international air market, there has been an increase of about 30 daily departures this quarter, particularly in Thailand and the UAE, which are key markets for us and the overall Indian outbound travel market. International travel is performing well and is recovering, while there are still challenges in the domestic market, but we are hopeful for improvement soon.
Sachin Salgaonkar, Analyst
Very clear. And there are 2 elements going into the December quarter, right? One, what you highlighted right now, which is not the entire supply is up, but on the second hand, we are actually seeing benefits coming from a GST perspective. I would love to understand from you actually, are these because on the face of it, clearly, you should see GST benefits. But in terms of advanced booking and others, are we seeing this December turning out to be slightly better as compared to, let's say, December last year, purely on the back of more money in the hands of consumers?
Rajesh Magow, CEO
Yes, I would say, Sachin, it's a decent start, but in all fairness for our category, specifically for travel, while for the other non-travel categories, a lot of the shopping and the consumption picks up before Diwali, for travel, it picks up actually after Diwali. Therefore, we will have to just wait and watch for a little bit more time. But early signs are clearly there. We should just look at this overall consumption story, mostly looking at an overall GST reduction that has been announced across categories, which effectively puts small money back into your pockets. That coupled with the fact that there is more desire to travel, I'm quite optimistic that travel as a category will also benefit as a result of this overall GST reduction and more disposable income in consumers' hands.
Mohit Kabra, CFO
Sachin, let me just add. As you know, the advanced purchase window, particularly in India for travel, is not very high. As a result, there is kind of a bit more bookings which happen in the week leading up to scheduled travel. It's difficult to call out future bookings in our kind of market. But like Rajesh called out, it's a very positive development. Looking at it from an Indian traveler point of view, our kind of average ASP on hotel accommodations tends to be below the 7,500 kind of price point on which the GST reduction has been announced. Therefore, this will actually benefit the bulk of the bookings. To that extent, it should be a very positive development driving overall travel demand in the coming quarters.
Sachin Salgaonkar, Analyst
Very clear. Second question, marketing expenses clearly increased and moved to 5.2% as a percentage of gross bookings. I just wanted to confirm that this is mainly on the back of slower consumer spending and less to do with competitive intensity. Is that a fair observation?
Rajesh Magow, CEO
See, I'll just call out that you also have to look at the overall marketing and sales conversion spending in tandem with our segment margins. As I called out across the board, we have actually seen margins strengthening, particularly in weaker seasonality like Q2. This tends to happen. Both on a quarter-on-quarter basis as well as a year-on-year basis we have improved margins, therefore, to some extent, that has also been employed. With the improved mix across segments and the improved margins across segments, this is in line with the call-out that we had made.
Sachin Salgaonkar, Analyst
Got it. Is the improvement in margin seasonal? Should we expect it to normalize moving forward, or will we see continued improvement in both take rates and margins?
Mohit Kabra, CFO
To some extent, it remains seasonal because of high and low seasonality, at times, a little variation occurs. More so in the current fiscal year because we've been talking about the mix of air reducing. For unwanted reasons, the overall market is supply constrained, leading to lower margins per segment. However, overall margins have only improved, and that is something we have taken care of. Going forward, if fares rebound, the blended margin might go down a little but we expect margins across categories to remain largely in line with what they have been.
Sachin Salgaonkar, Analyst
Yes, got it. Third question on buyback. I just wanted to understand whether you have repurchased any stock in this quarter. And I know historically you have said that there is a thought process to opportunistically look to buy back. So I was looking to understand if any buyback occurred in this quarter?
Mohit Kabra, CFO
So Sachin, nothing happened through the quarter as would have been reported, hence we called out that we have not been able to do any buybacks in the current quarter. We made certain changes to the buyback program. One, we have slightly extended the buyback program up to the fiscal year ending 31st March 2030, so that we have a window for the next 4.5 years. The current buyback program had a balance left of over $114 million. We've increased that to $200 million and also increased the annual limit, which was previously about $60 million to about $100 million, so that we can deploy a little more on the buyback program. We also included the 2030 notes in the program so that we could also buy back the CPs, which were recently issued. This makes it more comprehensive across the shares and the convertible note offerings. We will keep looking for opportunistic buybacks across shares and notes for the remainder of the year.
Sachin Salgaonkar, Analyst
And Mohit, just to clarify, is it across both Class A and Class B shares? Are you at some point in the future, if you want to buy Class B shares, this could be done as part of this buyback?
Mohit Kabra, CFO
Actually, since the Class B shares are handled by one investor and are a strategic investment, we have not included that, so that there is clarity that we are looking at repurchase program deployment for Class A or the convertible notes. Should we decide to engage in any repurchase programs for Class B shares, we'll call it out specifically in that period, just as we did in the previous quarter.
Sachin Salgaonkar, Analyst
Got it. And lastly, with this incremental $43 million kind of finance cost going ahead as well, from a positive net income perspective, is it fair to say that going ahead, we should see a sort of negative net income, although your free cash flow doesn't change, optically you will see negative net income at the company going ahead?
Rajesh Magow, CEO
No, absolutely. And therefore, I had called out the nuance around this. As you know, these are actually zero coupon bonds, which means it's a kind of notional interest cost being charged to the P&L, which is based on the effective interest methodology under IFRS. But as such, there is no real interest being paid whether in cash or in any other form. So I just wanted to call that out.
Operator, Operator
Next question is from the line of Manish Adukia from Goldman Sachs.
Manish Adukia, Analyst
So my first question is on the overall growth profile of the business now. One-fourth of your business comes from the domestic air in terms of revenue contribution, and that's not growing at all for almost 2 quarters in a row. Despite that, you have achieved overall revenue growth of 20%. When we think about the medium to long-term growth outlook, where you said the Indian market grows 8% to 10%, you can go 2x; you're already in line with the medium, long-term growth outlook. But as domestic air improves, shouldn't we expect that the 20% revenue growth number further accelerates from here? Or do you think that the bus segment, etc., might decelerate from the current base, so that overall growth on revenues for the company probably remains around 20% level? Just wanted to get your puts and takes around that debate.
Rajesh Magow, CEO
Happy Diwali, Manish, and great question. One of the advantages we keep calling out for ourselves is that we are a one-stop shop for travel services or ancillary services. What that allows us to do is when there is weakness in any particular segment, we can try to drive incremental growth through other segments. Similarly, from the demand side, having multiple platforms means that across retail, B2B, and corporate demand, there is an opportunity to leverage demand depending upon whether there is weakness in any of them and therefore dial up the others. We have been able to post growth in the 20s despite tough macro conditions. We remain positive and hopeful that we will grow in the 20s for the full fiscal year despite the one-offs in the first half of the year. Hopefully, if domestic air, in particular, bounces back, we will inch up the overall growth from the lower end of 20s to being closer to the mid-end of the 20s. Let's see; it is difficult to call how each of the segments will behave on supply or demand sides, but the overall strategy is to drive growth in the 20s in the medium to long term.
Manish Adukia, Analyst
Sure. And maybe a follow-up on that. You're seeing growth in the 20s for the full fiscal year, and you confirmed this, despite the fact that the March quarter should have a very strong base because of Kumbh last year, which would have positively impacted almost all your segments. So despite that, for the full year, Q1 19%, Q2 20%, and you're saying overall full fiscal should still end up 20% despite this. Just to confirm.
Rajesh Magow, CEO
Absolutely, Manish. There are one-offs that we had in the previous quarter positively and a few negative one-offs this year particularly in H1. But we are keeping fingers crossed and hoping to grow in the 20s.
Manish Adukia, Analyst
Right. My second question is on competition and at an overall level. I mean, was your largest shareholder until a few years ago, and now they have acquired a significant minority stake in one of your competitors. At least based on publicly available data on bus volumes, of course, of a low base, they seem to have grown faster than you over the last 3 or 4 quarters. So anything to read into that? And how should we think about any new entrants' ability to also perhaps expand into the hotel segment and potential competitive intensity in that going forward? Your thoughts would be helpful.
Mohit Kabra, CFO
Couple of thoughts over there. One, I would say it's always good to see increasing industrial investments in the travel industry as such, right? So it's a welcome sign. If you look at it from our perspective, just last quarter, we raised almost $3.1 billion; that was primarily to repurchase Class B shares. While we initially budgeted to deploy about $100 million from the balance sheet, we didn't have to do this as we had significant interest in the primary offerings to fund the repurchase. Clearly, there is increasing interest in the overall travel industry. And if you consider it, India is a very large market that is growing well, with opportunities for driving online penetration. Although the segments for online penetration have changed; 10 years ago, it was more accommodation, which was in early single digits. Therefore, competition intensity has grown much higher in that segment. Today, those segments have changed. We've been pretty aggressive in driving online penetration, adding many new segments and travel services. I don't see any significant concern. Historically, we have continuously invested in driving online penetration across segments, and whenever other players in the market have done so, we have generally gained on account of the overall spend driving the category. We think of it on those terms and remain focused on driving growth much ahead of the industry growth at a significant multiple. We continue to be market leaders across travel segments; whether it is transport or accommodation, ensuring MakeMyTrip and Goibibo remain the top OTA brands and redBus remains the top ground transport brand for all Indian travelers. That's the broader response; we don't see much of a change.
Rajesh Magow, CEO
I think you've covered it all. I'll just add one more point, Manish: If you go back in history and go deeper, you would realize that share shifts, firstly, investment has come in; this is not the first time investment has come into travel and tourism. Disruptive investments have also occurred in the past. You'd find that, from an OTA standpoint, the share shift has happened between existing players and newcomers. Historical trends show that this has not necessarily impacted growth rates or market share gains over the years due to established brands. One needs to execute strategy and innovate for consumer experience continuously. Our brands are firmly established in the consumer's mind, giving us a competitive edge to deal with new competition. We should keep both points in mind—this is not the first time investment has come in. Generally, market growth is seen, which is good news, and share shift has historically occurred within existing players.
Operator, Operator
The next question is from the line of Aditya Suresh of Macquarie.
Aditya Suresh, Analyst
I have two questions. First is just on the guidance in itself. When we speak about 20%, can you just reiterate again what line are you speaking about it on account terms? Gross working adjusted revenue, overall revenue—there are distinctly different dynamics at play, depending on which trend you're looking at because even if I look at overall gross bookings, we're now at sub-10% for the first 6 months. Can you sort of clarify that guidance in terms of the adjusted margins to be clear?
Mohit Kabra, CFO
Yes, Aditya. While we're not putting out a specific guidance, we're directionally seeing growth emerging. It's in terms of the adjusted margin we report. As we've called out in the script, we called out adjusted margin growth, it's slightly on that metric that we are going to focus on. The rationale for measuring this way is that adjusted margin aligns with how OTA revenues are viewed worldwide, given segments where we report revenues on a gross basis, for example, the packaged side. We have some customer spend that is treated as deductions from revenue from an IFRS perspective. Thus, it is an adjusted margin basis where findings are focused. Across segments, we're looking at remaining in the 20s.
Aditya Suresh, Analyst
And then just specifically on hotels, right? So for this quarter, when I look at this, in account terms, the number of bookings increased by 80%, but gross booking value was up 13%. IFRS 7 is up 5%, right? I appreciate there are kind of foreign currency impacts going on as well in that 5% revenue number you reported. But clearly, there seems to be both as you're seeing more bookings, yes, but the value per booking is going down and also the take rate on that said booking is also going down, right? So can you speak through that theme which you're observing?
Mohit Kabra, CFO
Actually, not Aditya. Maybe I’ll give you once again, as I called out in the script, the adjusted margin growth in our stand-alone hotels business is at about 23.1% in the current quarter, significantly better than the previous quarter, which was at about 18.5%. The adjusted margin growth has come in much stronger and tends to come in better than the overall volume growth. This varies on how ASPs behave and how margin is trending generally in the category. This particular quarter, even from a margin standpoint, we saw it improve both quarter-on-quarter and year-on-year. So it's held pretty well. Therefore, I’ll guide you back to those sections of the script for clarification.
Aditya Suresh, Analyst
Okay. And then in terms of the ancillary business, you have had a few new product launches this quarter such as experiences in the city and I think a Visa offering as well. Can you maybe speak about some of these new revenue streams within ancillary services?
Mohit Kabra, CFO
On the ancillary side, I would like to say that we've continuously guided ancillary services. I started with Forex about 3 years back, we've dialed up in the city over the last 2 years, and we now have, in this current year, called out that we would be focusing on adding more tools and activities on the experience side as part of the other segment. Yes, we'll continue to keep adding plenty to this segment going forward. We've noted that almost all ancillary services, whether travel insurance, Forex, etc., have thrived. There are two transport-led services in the other category: cabs and intercity cabs, which also have grown well during the quarter. The overall growth in the other category this quarter came in at about 29.7%. It continues to do very well.
Operator, Operator
The next question is from the line of Gaurav Rateria of Morgan Stanley.
Gaurav Rateria, Analyst
Congrats on resilient performance in a tough macro environment. My first question is on your comment that you would like MakeMyTrip to be the default search engine for travel. It was a pretty interesting comment. You shared quite a bit of interesting metrics around your engagement in the AI assistant. When I look at the measures of success over time, I thought that it would be the overall traffic increasing, the base of new customer acquisition improving, and better repeat rates. When you look at some of the early trends, how have these metrics performed?
Rajesh Magow, CEO
A very good point. Thank you, first, and happy Diwali to you. I have to say upfront, as I said, it's a beta launch and the insights are encouraging. Right now, the phase is to collect insights and see how to do two things: one, keep fine-tuning the product and improving the interaction so that the experience for the consumer is relevant, personalized, and contextually appropriate. The other is to track how they are adopting this new interface, specifically the Myra end-to-end trip-planning tool. The comment around wanting MakeMyTrip to be the first port of call has always been there. But even in this new interface, we want to be the first port of call for transactions as well as for trip planning. This time around, Myra presents a lot of promise, and we will see how it goes. In terms of success metrics, ultimately, those are the two metrics we will track: new user acquisition, as we delve deeper and push adoption through voice features as well as vernacular. Right now, we have Hindi and many English conversations happening, but we are looking to add more regional languages soon. As we observe the quality of calls and handling by Myra, the digital agent is very close to, in some cases, better than the human agent. With various LLM models and our own data used for fine-tuning, we produce fantastic results with consumers, even from hinterland areas. The consumer adoption journey will take time, as is common for every new interface. However, as we generate meaningful impact from this new interface, we will share that data as soon as we can. If you keep this aside for a minute, this is a completely new and enhanced interface. We've been leveraging AI in many other areas and started seeing impacts. For example, in the post-sales segment, we are now handling more calls simply without human intervention. This improvement goes well beyond the current automated self-serves. We see conversion improvements in hotels and accommodations with AI-powered features like enhanced videos, videos using LLM, etc. We observe a very minute improvement in conversion rate using an AB framework, which indeed is only going to improve as we make the right interventions and align it better to context.
Gaurav Rateria, Analyst
My second question is for Mohit. You shared in the past profitability benchmarks you aspire to. You've reached the 1.8% mark. At what point do you believe in balancing growth and profitability? How should we consider this range in the next 1 to 3 years? Will you maintain what you stated, or through the increase, should we please see an upside to this range since you've already reached 1.8% in the current year?
Mohit Kabra, CFO
Yes, Gaurav. At least to begin with right now, we believe there is an opportunity to dial up growth as it pertains to domestic air ticketing, for example, which is crucial. Therefore, if you would ask me, at least in the shorter term, the focus would largely tilt toward driving the growth agenda. Even at 1.8%, one of our rationales for 1.8% to 2% was that we benchmark against best-in-class OTA margins globally. With our segment mix between transport and accommodation at around 40%, we aim to compare favorably with the best. However, looking ahead over the next 3 years, particularly if the accommodation mix increases in the overall adjusted margin pie, I see potential for us to achieve slightly better margins than previously mentioned. Let's see; it should be an intriguing journey.
Operator, Operator
We've almost run out of time. This was the last question. Over to you, Rajesh, for your closing comments.
Rajesh Magow, CEO
Thank you, thank you, Vipul, and thank you everyone once again. Thank you for your patience and the good line of questioning. As always, we look forward to seeing you next quarter. Thank you.
Mohit Kabra, CFO
Thank you, everyone.
Operator, Operator
Thank you, everyone.