8-K
Monster Beverage Corp (MNST)
8-K
2025-01-21
For: 2025-01-21
View Original
Added on
April 09, 2026
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) ofthe
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): January 21, 2025
Monster Beverage Corporation
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation)
| 001-18761 | 47-1809393 |
|---|---|
| (Commission File Number) | (IRS Employer Identification No.) |
1 Monster Way
Corona, California 92879
(Address of principal executive offices and zip code)
(951) 739 - 6200
(Registrant’s telephone number, including area code)
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| ¨ | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|---|---|
| ¨ | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| --- | --- |
| ¨ | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| --- | --- |
| ¨ | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
| --- | --- |
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which<br> registered |
|---|---|---|
| Common Stock | MNST | Nasdaq Global Select Market |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company ¨
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Item 7.01. Regulation FD Disclosure.
On January 21, 2025, Co-Chief Executive Officers, Rodney Sacks and Hilton Schlosberg, and other senior management team members of Monster Beverage Corporation (the “Company”) will host an investor meeting to provide an update on the Company’s business and operations.
The Company’s presentation will be open to all interested parties as a live webcast at approximately 4:45 p.m. Eastern Time on the “Events & Presentation” section of the Company’s website at www.monsterbevcorp.com. A copy of the slides that will be used in the meeting is furnished as Exhibit 99.1 hereto. For those who are not able to join the live webcast, the event will be archived for approximately one year on the website.
Item9.01. Financial Statements and Exhibits**.**
(d) Exhibits
Exhibit 99.1 Presentation Slides.
Exhibit 104 The cover page from this Current Report on Form 8-K, formatted in iXBRL (Inline eXtensible Business Reporting Language).
2
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Monster Beverage Corporation | |
|---|---|
| Date: January 21, 2025 | /s/ Hilton H. Schlosberg |
| Hilton H. Schlosberg | |
| Vice Chairman of the Board of Directors and Co-Chief Executive Officer |
3
Exhibit 99.1
| Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended,<br>regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. The Company<br>cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of<br>which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and<br>uncertainties include, but are not limited to, the following: the impact of military conflicts, including supply chain disruptions, volatility in commodity prices,<br>increased economic uncertainty and escalating geopolitical tensions; our extensive commercial arrangements with The Coca-Cola Company (TCCC) and, as a<br>result, our future performance’s substantial dependence on the success of our relationship with TCCC; our ability to implement our growth strategy, including<br>expanding our business in existing and new sectors and achieving profitability within our Alcohol Brands segment; the inherent operational risks presented by the<br>alcoholic beverage industry that may not be adequately covered by insurance or lead to litigation relating to the abuse or misuse of our products; our ability to<br>successfully integrate Bang Energy® businesses and assets, transition the acquired beverages to the Company’s primary distributors, and retain and increase<br>sales of the acquired beverages; exposure to significant liabilities due to litigation, legal or regulatory proceedings; intellectual property injunctions; unanticipated<br>litigation concerning the Company’s products; the current uncertainty and volatility in the national and global economy and changes in demand due to such<br>economic conditions, including a slowdown in consumer spending generally or reduced demand for consumer goods; changes in consumer preferences; adverse<br>publicity surrounding obesity, alcohol consumption and other health concerns related to our products, product safety and quality; activities and strategies of<br>competitors, including the introduction of new products and competitive pricing and/or marketing of similar products; changes in the price and/or availability of raw<br>materials; other supply issues, including the availability of products and/or suitable production facilities including limitations on co-packing availability including<br>retort production; disruption to our manufacturing facilities and operations related to climate, labor, production difficulties, capacity limitations, regulations or other<br>causes; product distribution and placement decisions by retailers; the effects of retailer and/or bottler/distributor consolidation on our business; unilateral<br>decisions by bottlers/distributors, buying groups, convenience chains, grocery chains, mass merchandisers, specialty chain stores, e-commerce retailers, e-commerce websites, club stores and other customers to discontinue carrying all or any of our products that they are carrying at any time, restrict the range of our<br>products they carry, impose restrictions or limitations on the sale of our products and/or the sizes of containers for our products and/or devote less resources to<br>the sale of our products; changes in governmental regulation; the imposition of new and/or increased excise sales and/or other taxes on our products; our ability<br>to adapt to the changing retail landscape with the rapid growth in e-commerce retailers and e-commerce websites; the impact of proposals to limit or restrict the<br>sale of energy or alcohol drinks to minors and/or persons below a specified age and/or restrict the venues and/or the size of containers in which energy or alcohol<br>drinks can be sold; possible recalls of our products and/or the consequences and costs of defective production; or our ability to absorb, reduce or pass on to our<br>bottlers/distributors increases in commodity costs, including freight costs. For a more detailed discussion of these and other risks that could affect our operating<br>results, see the Company’s reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December<br>31, 2023 and our subsequently filed quarterly reports. The Company’s actual results could differ materially from those contained in the forward-looking<br>statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.<br>SAFE HARBOR STATEMENT | ||||
|---|---|---|---|---|
| DISTRIBUTION MONSTER ENERGY DRINKS | ||||
| --- | ||||
| AFFORDABLE ENERGYEXISTING MARKETS<br>CURRENTLY DISTRIBUTED IN 34 MARKETS<br>PLANNED EXPANSION INTO ADDITIONAL MARKETS | ||||
| --- | ||||
| DISTRIBUTION<br>MONSTER IS NOW DISTRIBUTED IN<br>142 COUNTRIES AND TERRITORIES.<br>STRATEGIC BRANDS ARE NOW DISTRIBUTED IN<br>57 COUNTRIES AND TERRITORIES.<br>REIGN IS NOW DISTRIBUTED IN<br>26 COUNTRIES AND TERRITORIES.<br>AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN<br>34 COUNTRIES AND TERRITORIES.<br>ONE OR MORE OF THE COMPANY’S ENERGY DRINKS ARE DISTRIBUTED IN<br>A TOTAL OF 159 COUNTRIES AND TERRITORIES WORLDWIDE.<br>As of 12/18/2024 | ||||
| --- | ||||
| GLOBAL ENERGY DRINK FORECAST<br>Source: GlobalData (formerly known as Canadean) Total Global Off-Trade retail sales and forecast of Energy Drinks<br> • GlobalData projects that global off-trade retail sales of energy drinks will experience a robust<br>growth, with a compound annual growth rate (CAGR) of 7.6% from 2025 to 2029.<br>2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029<br>Value Sales (in USD) $52.3B $51.4B $59.2B $63.5B $71.4B $77.2B $84.3B $91.2B $97.9B $104.6B $111.5B<br>% Chg YA -1.7% 15.1% 7.3% 12.4% 8.1% 9.2% 8.2% 7.3% 6.9% 6.6%<br>$52.3B $51.4B<br>$59.2B $63.5B<br>$71.4B<br>$77.2B<br>$84.3B<br>$91.2B<br>$97.9B<br>$104.6B<br>$111.5B<br>GLOBAL OFF-TRADE RETAIL SALES & FORECAST OF ENERGY DRINKS 2019-2029 | ||||
| --- | ||||
| Chief Commercial Officer | ||||
| --- | ||||
| THE AMERICAS REGION OVERVIEW<br>Markets with MEC Value<br>Share Leadership<br>43 Territories 91 Coca-Cola Bottlers<br>8 Brand Families<br>United States<br>35.0%<br>Canada 41.2%<br>Mexico 35.6%<br>Argentina 53.3% Brazil 47.5%<br>Chile 39.6%<br>Puerto Rico 33.0% Uruguay 78.5%<br>Paraguay 74.4%<br>Source: Nielsen Select LATAM Markets Argentina, Brazil, Chile, Mexico, Paraguay, Uruguay 1 month ending November 2024; Nielsen Total Puerto Rico All Channels 2 months ending November 2024;<br>Nielsen Total US xAOC + Conv 1 month ending December 2024 TNA Energy; Nielsen Total Canada All Channels 4 weeks ending December 2024 | ||||
| --- | ||||
| BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, DOLLAR VOLUME<br>Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 12/28/2024<br>SPARKLING<br>SOFT DRINKS<br>36.2%<br>WATER<br>21.9%<br>ENERGY DRINKS<br>17.7%<br>JUICE/JUICE<br>DRINKS<br>9.8%<br>SPORT<br>DRINKS<br>8.7%<br>RTD TEA<br>3.6%<br>RTD COFFEE<br>2.2%<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>$ SHARE<br>$ SHARE CYA<br>SPARKLING SOFT DRINKS 0.8%<br>ENERGY DRINKS 0.1%<br>WATER 0.0%<br>RTD TEA -0.1%<br>RTD COFFEE -0.2%<br>SPORT DRINKS -0.3%<br>JUICE/JUICE DRINKS -0.3%<br>SPARKLING<br>SOFT<br>DRINKS<br>WATER ENERGY<br>DRINKS RTD TEA JUICE/JUICE<br>DRINKS<br>SPORT<br>DRINKS<br>RTD<br>COFFEE<br>$ CHG YA $1.9B $669.3M $646.3M -$9.5M -$58.2M -$80.8M -$214.8M<br>$ % CHG YA 4.7% 2.7% 3.2% -0.2% -0.5% -0.8% -7.9%<br>$1.9B<br>$669.3M $646.3M<br>-$9.5M -$58.2M -$80.8M<br>-$214.8M<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>TOTAL BEVERAGE<br>$ CHG YA $2.8B<br>$ % CHG YA 2.5%<br> • In 2024, the U.S. market for non-alcoholic ready-to-drink beverages generated $116.6<br>billion in retail sales. | ||||
| --- | ||||
| BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, UNIT VOLUME<br>SPARKLING<br>SOFT DRINKS<br>33.2%<br>WATER<br>23.4%<br>ENERGY DRINKS<br>18.0%<br>JUICE/JUICE<br>DRINKS<br>10.6%<br>SPORT<br>DRINKS<br>8.9%<br>RTD TEA<br>4.1%<br>RTD COFFEE<br>1.8%<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>U SHARE<br>U SHARE CYA<br>ENERGY DRINKS 0.4%<br>WATER 0.3%<br>SPARKLING SOFT DRINKS 0.2%<br>RTD TEA -0.1%<br>JUICE/JUICE DRINKS -0.2%<br>RTD COFFEE -0.2%<br>SPORT DRINKS -0.3%<br>ENERGY<br>DRINKS WATER SPARKLING<br>SOFT DRINKS RTD TEA RTD COFFEE JUICE/JUICE<br>DRINKS<br>SPORT<br>DRINKS<br>UNITS CHG YA 75.5M 23.0M -46.4M -52.9M -77.5M -88.8M -139.4M<br>UNITS % CHG YA 1.2% 0.3% -0.4% -3.5% -11.1% -2.3% -4.3%<br>75.5M<br>23.0M<br>-46.4M -52.9M<br>-77.5M -88.8M<br>-139.4M<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>TOTAL BEVERAGE<br>UNITS CHG YA -306.5M<br>UNITS % CHG YA -0.9%<br> • In 2024, the U.S. market for non-alcoholic ready-to-drink beverages generated 35.2<br>billion in units sold.<br>Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 12/28/2024 | ||||
| --- | ||||
| BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS, LATEST 13-WEEKS<br>Source: Nielsen Total US xAOC + Conv 13 weeks ending 1/4/2025 TNA Energy<br>Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA<br>TNA ENERGY $5,226,566,287 6.0% 1,585,297,537 3.8% 100.0 0.0<br>MEC $1,829,736,776 3.4% 553,807,036 0.8% 35.0 -0.9<br>MONSTER $1,496,455,528 3.2% 440,210,510 0.1% 28.6 -0.8<br>REIGN $118,323,349 -4.9% 41,582,706 -6.5% 2.3 -0.3<br>REIGN STORM $28,630,967 15.6% 11,896,801 10.1% 0.5 0.0<br>NOS $111,902,459 3.0% 34,125,930 0.4% 2.1 -0.1<br>BANG $77,743,924 29.6% 28,742,706 35.5% 1.5 0.3<br>FULL THROTTLE $25,293,833 -3.3% 9,139,617 -7.2% 0.5 0.0<br>RED BULL $1,814,662,405 10.6% 502,672,728 9.5% 34.7 1.4<br>CELSIUS $458,865,300 4.5% 149,179,579 2.7% 8.8 -0.1<br>ALANI NU $208,543,221 68.6% 68,053,568 70.9% 4.0 1.5<br>5-HOUR $156,505,484 -5.4% 34,001,256 -6.4% 3.0 -0.4<br>C4 $154,487,531 11.2% 53,397,563 13.1% 3.0 0.1<br>GHOST $140,922,247 14.4% 48,595,923 11.0% 2.7 0.2<br>ROCKSTAR $137,096,373 -10.9% 58,968,956 -14.4% 2.6 -0.5<br>STARBUCKS $108,959,204 -13.2% 27,842,759 -16.0% 2.1 -0.5<br>ALL OTHER $216,787,746 -13.9% 88,778,170 -15.0% 4.1 -1.0 | ||||
| --- | ||||
| BRAND PERFORMANCE TOTAL U.S. CONVENIENCE, LATEST 4-WEEKS<br>Source: Nielsen Total US Conv 4 weeks ending 1/4/2025 TNA Energy<br>Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA<br>TNA ENERGY $936,032,366 4.6% 299,404,265 2.1% 100.0 0.0<br>MEC $342,433,801 3.4% 111,028,797 -0.4% 36.6 -0.4<br>MONSTER $269,649,851 2.5% 86,739,048 -1.5% 28.8 -0.6<br>REIGN $25,615,694 -0.1% 8,943,827 -2.2% 2.7 -0.1<br>REIGN STORM $5,705,785 26.0% 2,265,936 24.3% 0.6 0.1<br>NOS $23,957,191 3.4% 7,416,685 -1.6% 2.6 0.0<br>BANG $16,669,623 32.0% 5,672,268 30.4% 1.8 0.4<br>FULL THROTTLE $6,536,640 -2.5% 2,255,241 -7.4% 0.7 -0.1<br>RED BULL $345,207,808 9.4% 100,686,797 9.8% 36.9 1.6<br>CELSIUS $67,935,973 -0.2% 24,777,913 -5.2% 7.3 -0.3<br>C4 $32,965,140 7.6% 10,646,563 4.8% 3.5 0.1<br>5-HOUR $28,217,689 -6.3% 7,585,206 -6.4% 3.0 -0.4<br>GHOST $27,665,563 11.0% 9,109,057 7.8% 3.0 0.2<br>ROCKSTAR $25,160,297 -12.7% 9,988,838 -15.9% 2.7 -0.5<br>STARBUCKS $20,635,595 -11.6% 5,025,052 -15.9% 2.2 -0.4<br>ALANI NU $18,858,823 102.0% 6,538,146 101.5% 2.0 1.0<br>ALL OTHER $26,951,676 -17.9% 14,017,898 -12.7% 2.9 -0.8 | ||||
| --- | ||||
| BRAND PERFORMANCE TOTAL U.S. xAOC, LATEST 4-WEEKS<br>Source: Nielsen Total US xAOC 4 weeks ending 1/4/2025 TNA Energy<br>Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA<br>TNA ENERGY $603,973,684 8.2% 164,778,971 6.6% 100.0 0.0<br>MEC $197,172,323 6.1% 50,463,228 1.6% 32.6 -0.7<br>MONSTER $172,923,298 7.4% 42,170,617 2.6% 28.6 -0.2<br>REIGN $9,034,588 -13.1% 3,271,384 -15.1% 1.5 -0.4<br>REIGN STORM $2,493,453 -17.3% 1,166,262 -21.5% 0.4 -0.1<br>NOS $8,762,012 2.5% 2,496,886 5.1% 1.5 -0.1<br>BANG $5,497,479 10.5% 2,087,051 10.1% 0.9 0.0<br>FULL THROTTLE $953,628 3.4% 437,040 1.9% 0.2 0.0<br>RED BULL $189,909,775 8.0% 47,131,913 9.2% 31.4 -0.1<br>CELSIUS $66,195,008 5.6% 18,558,791 5.5% 11.0 -0.3<br>ALANI NU $44,103,615 73.7% 13,984,193 77.1% 7.3 2.8<br>5-HOUR $18,251,700 -3.7% 2,492,214 -3.6% 3.0 -0.4<br>ROCKSTAR $14,933,442 -8.0% 7,279,248 -13.5% 2.5 -0.4<br>C4 $12,749,369 23.2% 5,092,739 33.1% 2.1 0.3<br>GHOST $12,661,263 18.1% 4,658,100 10.3% 2.1 0.2<br>STARBUCKS $10,740,997 -12.1% 2,999,209 -11.1% 1.8 -0.4<br>ALL OTHER $37,256,194 -6.4% 12,119,337 -12.6% 6.2 -1.0 | ||||
| --- | ||||
| Source: Nielsen Total US xAOC + Conv TNA Energy<br>SHARE TRENDS TOTAL U.S. ALL CHANNELS, DOLLAR SHARE<br>0<br>5<br>10<br>15<br>20<br>25<br>30<br>35<br>40<br>JAN 23<br>FEB 23<br>MAR 23<br>APR 23<br>MAY 23<br>JUN 23<br>JUL 23<br>AUG 23<br>SEP 23<br>OCT 23<br>NOV 23<br>DEC 23<br>JAN 24<br>FEB 24<br>MAR 24<br>APR 24<br>MAY 24<br>JUN 24<br>JUL 24<br>AUG 24<br>SEP 24<br>OCT 24<br>NOV 24<br>DEC 24<br>MEC MONSTER RED BULL CELSIUS ALANI NU C4 ROCKSTAR GHOST | ||||
| --- | ||||
| Source: Nielsen Total US xAOC + Conv 52 weeks ending 12/28/2024 TNA Energy * Innovation is defined as items that achieve a growth rate of 90% or more compared to the previous year<br>INNOVATION CONTRIBUTION TOTAL U.S. ALL CHANNELS<br>Innovation<br>Established 12%<br>88%<br>ENERGY DRINKS BY ITEM STATUS | $ Share<br>$641.4M<br>$578.0M<br>$450.4M<br>$274.0M<br>$174.2M<br>$173.3M<br>$159.1M<br>$37.4M<br>$34.4M<br>MEC<br>Red Bull<br>Celsius<br>Alani Nu<br>Ghost<br>Other<br>C4<br>Pepsi<br>Starbucks<br>ENERGY DRINK INNOVATION BY SUPPLIER | $ Vol | ||
| --- | ||||
| ULTRA VICE GUAVA LAUNCH TOTAL U.S. ALL CHANNELS<br>35.2% 35.0% 35.0% 35.1%<br>10.1% 10.2% 10.5% 10.8%<br>0.2% 0.4% 0.8% 0.9%<br>Latest 52 Wks Latest 26 Wks Latest 13 Wks Latest 5 Wks<br>$ SHARE TREND BY SELECT ENERGY DRINK PRODUCT GROUP<br>MEC Monster Ultra Brand Monster UVG<br> • The successful launch of Ultra Vice Guava in October 2024 has resulted in market<br>share gains for Monster Ultra and the broader MEC portfolio in recent periods.<br>Source: Nielsen Total US xAOC + Conv Periods ending 12/28/2024 TNA Energy | ||||
| --- | ||||
| U.S. INNOVATION<br>BANG<br>Sour Ropes<br>12/16oz<br>REIGN STORM<br>Tropical<br>12/12oz<br>MONSTER<br>Zero Sugar<br>12/24oz<br>JUICE MONSTER<br>Viking Berry<br>24/16oz<br>KILLER BREW<br>Mean Bean<br>Loca Moca<br>12/15oz<br>REIGN<br>White Haze<br>12/16oz<br>ULTRA<br>Blue Hawaiian<br>24/16oz<br>BANG<br>Any Means Orange<br>12/16oz<br>ADDITIONAL INNOVATION UNDER REVIEW | ||||
| --- | ||||
| LATAM<br>LATAM | ||||
| --- | ||||
| SPARKLING<br>SOFT<br>DRINKS<br>JUICE/JUICE<br>DRINKS<br>ENERGY<br>DRINKS<br>SPORT<br>DRINKS WATER RTD TEA RTD<br>COFFEE<br>$ CHG YA $2.1B $875.9M $701.0M $366.2M $322.4M $248.5M $18.4M<br>$ % CHG YA 3.5% 6.0% 12.6% 10.5% 2.2% 13.4% 10.0%<br>$2.1B<br>$875.9M<br>$701.0M<br>$366.2M $322.4M $248.5M<br>$18.4M<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>BEVERAGE LANDSCAPE<br>Source: GlobalData (formerly known as Canadean) Total LATAM Calendar Year 2024; in Constant Prices USD (Fx neutral)<br>SPARKLING<br>SOFT DRINKS<br>JUICE/JUICE 58.9%<br>DRINKS<br>14.9%<br>WATER<br>14.3%<br>ENERGY DRINKS<br>6.0%<br>SPORT DRINKS<br>3.7%<br>RTD TEA<br>2.0%<br>RTD COFFEE<br>0.2%<br>TOTAL NON-ALC BEVERAGE BY CATEGORY<br>$ SHARE<br>!"#AB"C' !E)GH<br>!","#AB"C' E)G,<br>$ SHARE CYA -.-'L"H010O'B0<br>ENERGY DRINKS 0.4%<br>SPORT DRINKS 0.2%<br>JUICE/JUICE DRINKS 0.2%<br>RTD TEA 0.2%<br>RTD COFFEE 0.0%<br>WATER -0.3%<br>SPARKLING SOFT DRINKS -0.6%<br> • In 2024, the LATAM market for non-alcoholic ready-to-drink beverages generated<br>$104.3 billion in retail sales.<br>TOTAL LATAM ALL CHANNELS, 2024,<br>VALUE SALES (USD) | ||||
| --- | ||||
| BRAND PERFORMANCE TOTAL LATAM ALL CHANNELS, LATEST 3-MONTHS<br>Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama 3 Months ending 11/22/2024 in Constant Prices USD<br>$ USD $ % Chg YA Unit Cases Unit Cases % Chg<br>YA $ Shr $ Shr Chg YA<br>TOTAL ENERGY $815,632,026 22.4% 50,739,784 8.6% 100.0 0.0<br>MEC $311,632,144 30.3% 15,191,498 9.6% 38.2 2.3<br>MONSTER $293,361,417 31.3% 13,624,360 9.1% 36.0 2.4<br>PREDATOR/FURY $16,293,713 20.2% 1,460,394 17.8% 2.0 0.0<br>REIGN $1,977,014 -12.1% 106,744 -12.4% 0.2 -0.1<br>RED BULL $162,333,404 14.7% 4,347,082 5.7% 19.9 -1.3<br>VOLT $48,423,025 30.0% 4,249,313 26.3% 5.9 0.3<br>RAPTOR $44,842,952 6.3% 4,864,220 4.7% 5.5 -0.8<br>AMPER $39,261,409 15.6% 3,548,754 11.0% 4.8 -0.3<br>VIVE 100 $34,142,423 -3.8% 3,737,639 -1.0% 4.2 -1.1<br>SPEED $27,581,649 202.2% 1,059,354 -8.8% 3.4 2.0<br>A-RUSH $18,342,629 21.2% 749,540 19.2% 2.2 0.0<br>BALY $16,775,824 72.3% 2,202,005 59.0% 2.1 0.6<br>SPEED MAX $16,089,252 0.4% 1,964,593 -6.7% 2.0 -0.4<br>AMP $13,057,921 -2.0% 1,655,981 -3.7% 1.6 -0.4<br>SCORE $12,873,947 31.2% 845,298 28.8% 1.6 0.1<br>TNT $10,666,073 -3.2% 527,804 -2.4% 1.3 -0.3<br>ALL OTHER $59,609,375 13.2% 5,796,702 4.3% 7.3 -0.6 | ||||
| --- | ||||
| Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru and Bolivia Latest 3 Months Ending 11/22/2024 in USD Constant prices<br>LATAM AFFORDABLE ENERGY<br>Premium<br>60.7%<br>Predator/Fury<br>5.3%<br>All Other<br>94.7%<br>Affordable<br>39.3%<br>LATAM ENERGY DRINKS BY PRICE SEGMENT<br>Value Sales % Mix | ||||
| --- | ||||
| Source: Nielsen<br>ENERGY CATEGORY SELECT LATAM MARKETS, VALUE SHARE<br>53.3<br>31.0<br>9.7<br>5.0<br>Nov-22<br>Jan-23<br>Mar-23<br>May-23<br>Jul-23<br>Sep-23<br>Nov-23<br>Jan-24<br>Mar-24<br>May-24<br>Jul-24<br>Sep-24<br>Nov-24<br>ARGENTINA BY BRAND | Value Share<br>Monster<br>Speed<br>Red Bull<br>Rockstar<br>39.2<br>0.4<br>37.3<br>15.8<br>1.7<br>Nov-22<br>Jan-23<br>Mar-23<br>May-23<br>Jul-23<br>Sep-23<br>Nov-23<br>Jan-24<br>Mar-24<br>May-24<br>Jul-24<br>Sep-24<br>Nov-24<br>CHILE BY BRAND | Value Share<br>Monster<br>Reign<br>Red Bull<br>Score<br>Mr Big<br>46.9<br>0.5<br>34.4<br>3.3<br>Nov-22<br>Jan-23<br>Mar-23<br>May-23<br>Jul-23<br>Sep-23<br>Nov-23<br>Jan-24<br>Mar-24<br>May-24<br>Jul-24<br>Sep-24<br>Nov-24<br>BRAZIL BY BRAND | Value Share<br>Monster<br>Reign<br>Red Bull<br>TNT<br>29.4<br>23.6<br>19.1<br>11.3<br>2.8<br>6.2<br>Nov-22<br>Jan-23<br>Mar-23<br>May-23<br>Jul-23<br>Sep-23<br>Nov-23<br>Jan-24<br>Mar-24<br>May-24<br>Jul-24<br>Sep-24<br>Nov-24<br>MEXICO BY BRAND | Value Share<br>Monster<br>Predator<br>Volt<br>Amper<br>Vive 100<br>Boost<br>Red Bull |
| --- | ||||
| President of EMEA & OSP | ||||
| --- | ||||
| EMEA & OSP EUROPE, MIDDLE EAST AND AFRICA & OCEANIA AND SOUTH PACIFIC<br> • 79 Markets<br> • 19 Bottlers<br>12 Brand Families<br>Kenya 56.4%<br>Spain 46.1%<br>Portugal 45.7%<br>Norway 43.7%<br>Latvia 36.8%<br>Ireland 34.7%<br>South Africa 30.7%<br>Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 4 week periods ending in October 2024 – December 2024<br>Markets with MEC<br>Share Leadership | ||||
| --- | ||||
| EMEA & OSP ENERGY CATEGORY<br>GlobalData (formerly known as Canadean) - Category is Energy Drinks, EMEA, Oceania and South Pacific, Annual Data last published Oct. 2024<br>SSD: Sparkling Soft Drinks<br>PERFORMANCE BY CATEGORY<br>ENERGY DRINKS BN USD<br>CAGR 2020-24: +12.1% CAGR 2024-29: +6.0%<br>CAGR 2020-29: +8.7%<br>$15.2<br>$18.0 $19.0<br>$22.2 $24.0 $25.4 $27.4 $29.1 $30.6 $32.1<br>2020 2021 2022 2023 2024(f) 2025(f) 2026(f) 2027(f) 2028(f) 2029(f)<br>+12.1%<br>+4.6%<br>+4.4%<br>+6.0%<br>+4.3%<br>+3.7%<br>+8.7%<br>+4.5%<br>+4.0%<br>Energy Drinks<br>Water<br>SSD<br>$ CAGR 2020-29 $ CAGR 2024-29 $ CAGR 2020-24 | ||||
| --- | ||||
| $ SHARE CHANGE VS PRIOR YEAR<br>Sparkling Soft Drinks 0.0%<br>Water -0.5%<br>Energy Drinks +0.5%<br>RTD Tea +0.1%<br>Juice / Juice Drinks -0.2%<br>RTD Coffee +0.1%<br>Sport Drinks +0.1%<br>TOTAL NON-ALCOHOLIC BEVERAGE BY<br>CATEGORY<br>$ SHARE<br>Sparkling Soft Drinks<br>44%<br>Water<br>28%<br>Energy Drinks<br>12%<br>RTD Tea<br>5%<br>Juice / Juice<br>Drinks<br>7%<br>RTD Coffee<br>2%<br>Sport Drinks<br>2%<br>TOTAL NON-ALCOHOLIC BEVERAGE BY CATEGORY<br>BEVERAGE LANDSCAPE EMEA & OSP<br>NON-ALCOHOLIC BEVERAGES SNAPSHOT 2024<br>Sparkling<br>Soft Drinks<br>Energy<br>Drinks Water RTD Tea Sport Drinks RTD Coffee Juice / Juice<br>Drinks<br>$ CHG VS PY +$2.6B +$1.8B +$0.6B +$0.4B +$0.3B +$0.2B +$0.1B<br>$ % CHG VS PY +3.1% +7.9% +1.2% +4.4% +8.8% +6.1% +0.5%<br>+$2.6B<br>+$1.8B<br>+$0.6B<br>+$0.4B +$0.3B +$0.2B +$0.1B<br>Sparkling<br>Soft Drinks<br>Energy<br>Drinks<br>Water RTD Tea Sport Drinks RTD Coffee Juice / Juice<br>Drinks<br>TOTAL BEVERAGE<br>$ CHG VS PY +$6.1B<br>$ % CHG VS PY +3.2%<br>GlobalData (formerly known as Canadean) - Category is Energy Drinks, EMEA, Oceania and South Pacific, Annual Data last published Oct. 2024<br>SSD: Sparkling Soft Drinks | ||||
| --- | ||||
| CATEGORY AND MEC NIELSEN EMEA & OSP<br>Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 12 Month periods ending in October 2024 – December 2024<br>Last 12<br>Months<br>Energy<br>Category MEC Monster<br>Strategic &<br>Affordable<br>Brands<br>Value Sales<br>(€) €15.1bn €3.55bn €2.8bn €743m<br>Value Sales<br>vs Prior Year<br>(€)<br>+€1.7bn +€456m +€301m +€167m<br>Value Sales<br>vs Prior Year<br>(%)<br>+12.9% +14.7% +12.1% +29.0%<br>Share of MEC Nielsen € value sales<br>by key bottler<br>63%<br>29%<br>5%<br>3%<br>Others | ||||
| --- | ||||
| REGIONAL PERFORMANCE LAST 13 WEEKS NIELSEN € VALUE<br>GROWTH VS PRIOR YEAR EMEA & OSP<br>Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024<br>+9.5%<br>+5.7%<br>+30.4%<br>+12.6%<br>+7.6% +6.6%<br>+34.7%<br>+14.3%<br>+9.1% +7.5%<br>+12.2%<br>+23.9%<br>+72.6%<br>Western Europe Eastern Europe Africa & Middle East Oceania<br>Total Energy<br>Total MEC<br>Monster<br>MEC Affordable Brands | ||||
| --- | ||||
| Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024<br>COMPETITIVE OVERVIEW EMEA & OSP<br> € Value Share Last 13 Weeks<br> € Value Sales vs Prior Year %<br>23.4%<br>18.2%<br>3.8% 1.4%<br>35.1%<br>2.2% 4.0% 2.7% 0.7% 0.4%<br>Total MEC Monster Strategic Brands Affordable Brands Red Bull V Lucozade Hell Rockstar Celsius<br>+12.9% +13.5%<br>+16.0% +14.7% +13.5%<br>+16.4%<br>+12.1%<br>+10.1%<br>+13.0% +12.2%<br>+14.5%<br>+17.0%<br>+4.5% +4.8% +5.3%<br>Last 12 Months Last 13 Weeks Last 4 Weeks<br>Total Energy Total MEC Monster Red Bull Others*<br>*Others: V, Lucozade, Hell, Rockstar, Celsius combined | ||||
| --- | ||||
| Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024<br>COMPETITIVE OVERVIEW EMEA & OSP NIELSEN LAST 13 WEEKS<br>Value Sales (€) Unit Sales Value Share (€)<br>This Year Change vs<br>Prior Year<br>% Change vs Prior<br>Year This Year Change vs<br>Prior Year<br>% Change vs Prior<br>Year This Year<br>Share Change vs<br>Prior Year<br>(percentage points)<br>Total Energy 3,940,935 470,121 13.5% 3,344,777 286,812 9.4%<br>Total MEC 923,951 109,866 13.5% 650,808 64,859 11.1% 23.4% 0.0%<br>Monster 715,783 65,562 10.1% 399,638 21,496 5.7% 18.2% -0.6%<br>Strategic Brands 151,512 24,018 18.8% 131,118 22,961 21.2% 3.8% 0.2%<br>Affordable Brands 53,608 21,674 67.9% 118,482 21,779 22.5% 1.4% 0.4%<br>Red Bull 1,385,199 175,126 14.5% 747,004 73,196 10.9% 35.1% 0.3%<br>V 85,041 6,745 8.6% 33,312 1,813 5.8% 2.2% -0.1%<br>Lucozade 156,445 4,590 3.0% 89,704 -5,343 -5.6% 4.0% -0.4%<br>Hell 107,187 5,827 5.7% 134,124 1,284 1.0% 2.7% -0.2%<br>Rockstar 26,850 -4,477 -14.3% 17,937 -3,479 -16.2% 0.7% -0.2%<br>Celsius 15,670 5,359 52.0% 8,655 3,066 54.9% 0.4% 0.1% | ||||
| --- | ||||
| Monster<br>Nielsen Unit Sales, Last 12 Months<br> ‘Core’<br> ‘Additions’<br> ‘Ultra’<br> ‘Juiced’ Affordable Brands<br>Strategic Brands<br>Most Recent Data Available:<br>Source: Circana Australia to 12/28/2024; Nielsen data (various EMEA countries) 12 Month periods ending in October 2024 – December 2024<br>MEC BRAND PORTFOLIO EMEA & OSP<br>Monster<br>63%<br>Strategic<br>19%<br>Affordable<br>18% | ||||
| --- | ||||
| • MEC 26.7% € Value Share in Western Europe<br> • MEC No.1 Value Share in Spain, Portugal and Norway<br> • Driving Share from Multi-Channel Availability and Retail Space Gains<br>Source: NielsenIQ Strategic Planner YTD Data to WE 01.12.2024 Countries included are DE, GB, ES, FR, BE, NL SE, PT & NO. Nielsen<br>syndicated category definitions. Includes top 20 Fast Moving Consumer Goods brands on value sales over the last MAT at a Total Europe level<br>Burger King, Germany Shell, Netherlands<br>Most Recent Data Available:<br>Source: Nielsen data 13 week periods ending in October 2024 – December 2024<br>MONSTER IN THE FMCG TOP 10<br>BRANDS (WESTERN EUROPE)<br>Ranking Value € Brand Value (€M) Value Growth %<br>1 Coca Cola 8,410 +2.2%<br>2 Red Bull 3,335 +12.5%<br>3 Kinder (Ferrero) 2,911 +9.9%<br>4 Cadbury 2,613 +8.4%<br>5 Dr. Oetker 2,049 +1.0%<br>6 Lindt 1,977 +8.8%<br>7 Pepsi 1,824 +2.5%<br>8 Haribo 1,774 +8.7%<br>9 Monster 1,758 +11.0%<br>10 Heinz 1,559 +0.4%<br> • Monster ahead of Heinz, Pampers, Heineken, Fanta<br> • Monster closing gap to Pepsi, growing 4x faster<br>Energy Zone, Grocery, France<br>WESTERN EUROPE | ||||
| --- | ||||
| Most Recent Data Available:<br>Source: Nielsen Great Britain to 12/28/24<br>Fastest Growing Food & Drink Brand 2024<br>Monster was the largest contributor to food and drink value and volume growth<br>according to The Grocer & NIQ “Top Products Survey 2024” +£103.6m<br>+13.6%<br>+9.0%<br>+11.8%<br>+7.6%<br>Value Volume<br>Nielsen Full Year 2024 Growth<br>Monster Red Bull<br>The Grocer & NIQ Top Products Survey:<br>Source: Nielsen Great Britain for 52 weeks to 09/07/2024<br>Convenience, GB<br> • Driving Share from Innovation, Retail Space Gains and Multipacks<br>2024 Innovation<br>2025 Innovation<br>Grocery, GB<br> • MEC 34.4% £ Value Share in Great Britain<br>GREAT BRITAIN | ||||
| --- | ||||
| +4.2% +3.4%<br>+5.7%<br>+9.2%<br>+14.4%<br>+16.3%<br>L52wks L13Wks L4wks<br>Energy Monster<br> € Value Sales vs Prior Year<br>POLAND<br>Leverage Local Marketing Assets for Market Relevance<br>Hockey, Swiss League Speedway, Poland Burn Music Tour - Hungary<br> • 31 Markets in the Region<br> • MEC now a higher € value share than Red Bull in 7 Markets<br>Cyprus:<br>20.4%<br>Greece:<br>35.6%<br>Hungary:<br>14.6%<br>Latvia:<br>36.5%<br>Republic of Ireland:<br>34.6%<br>Serbia:<br>34.1%<br>Ukraine:<br>15.8%<br>Most Recent Data Available:<br>Source: Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – December 2024<br>EASTERN EUROPE | ||||
| --- | ||||
| Predator Football Strategy: Global Asset + Local Ambassadors<br>resonating with Consumers in Africa & Middle East<br>Key Markets – Energy Category € Growth and MEC Share<br>South Nigeria<br>Africa<br>Kenya Egypt<br>Energy<br>Category Last 13<br>Weeks €<br>MEC € Share<br>+79.6%<br>27.0%<br>#2<br>30.1%<br>#1<br>+10.7%<br>56.8%<br>#1<br>+24.2%<br>12.5%<br>#3<br>+142%<br>Affordable Energy<br> • 64% of Energy Category is Affordable<br> • 12% of MEC Portfolio Nielsen € value sales is Affordable<br> • +38.5% Affordable Category Nielsen € value sales growth<br> • +50.6% MEC Affordable Nielsen € value sales growth<br>Most Recent Data Available:<br>Source: Nielsen data (various EMEA countries) 13 week periods ending in October 2024 – November 2024<br>MEC = Monster, Predator, Fury, Play, Burn<br>AFRICA AND MIDDLE EAST | ||||
| --- | ||||
| Table: Circana Australia, Total Measured Market, MAT to 12/29/2024 vs YA<br>NARTD: Non-Alcoholic Ready to Drink Statements: Circana Australia Grocery Scan Excl. Campbells/Aldi MAT to 08/25/24; statements referring to absolute growth<br>OCEANIA & SOUTH PACIFIC<br>Monster is driving 38% of<br>total Energy $ growth<br>Monster Fastest Growing<br>NARTD* Brand in Australia<br>Monster #11 NARTD Brand<br>up from #24 in 2017<br>Brand Value Growth<br>($)<br>Value Growth %<br>vs Prior Year<br>+51.5m +26%<br>+29.3m +8%<br>+20.6m +6%<br>+7.6m +6%<br>Monster #1 Contributor to Energy Category Growth in Australia<br>Philippines<br> • CCEP relaunch of Monster Q4 2023<br> • Predator Launched Q2 2024<br>Indonesia<br> • 2025 planned launch for<br>Monster and Predator | ||||
| --- | ||||
| Leveraging Global Properties and Adding Regional & National Assets<br>BRAND MARKETING EMEA & OSP | ||||
| --- | ||||
| INNOVATION – EMEA<br>BURN<br>Orange Fire<br>JUICE MONSTER<br>Rio Punch<br>LANDO NORRIS<br>Zero Sugar<br>ULTRA<br>Ruby Red<br>RELENTLESS<br>Guava<br>NALU<br>Zero Sugar<br>RESERVE<br>Peaches N’ Creme<br>VR46<br>Zero Sugar<br>REIGN STORM<br>Mango<br>ADDITIONAL INNOVATION UNDER REVIEW | ||||
| --- | ||||
| Vice Chairman & Co-Chief Executive Officer | ||||
| --- | ||||
| ASIA PACIFIC<br>MEC Business In 20 Markets<br>CHINA<br>5 Bottler / Distributor Groups<br>Markets with MEC Value Share Leadership<br>Japan: 58.1% South Korea: 52.7%<br>4 Brand Families<br>Source: Intage Japan Convenience channel YTD through 11/30/24; Nielsen Korea Total Korea Offline YTD thru 11/30/2024. Value share. | ||||
| --- | ||||
| JAPAN<br>MAINTAINING MARKET LEADERSHIP<br>PRODUCT PORTFOLIO<br>MULTI-CHANNEL AVAILABILITY<br>Existing Portfolio<br>Full Shelf In Convenience Vending Machines On-Premise<br>With 250mL<br>MARKETING PLATFORMS<br>Action Sports Music<br>2025 Planned Innovation<br>Gaming<br>New Juice<br>Flavor<br>Ultra Fantasy Ruby Red<br>New Brand + + + Family<br>MotoGP | ||||
| --- | ||||
| CHINA<br>STEADY GROWTH OF MONSTER<br>CARBONATED / ± 6 RMB<br>MARKETING PLATFORMS AVAILABILITY, VISIBILITY AND SAMPLING<br>UFC & Under-The-Cap Campaign<br>NON-CARBONATED / ± 5 RMB<br>330mL CAN<br>500mL PET Launched In 17 Provinces In 2024<br>Planned<br>National<br>Distribution<br>Street Basketball<br>Gas Station Image Store General Trade Factory Convenience | ||||
| --- | ||||
| INDIA<br>MONSTER - PREMIUM<br>350mL CAN / INR 125<br>MARKETING PLATFORMS 250mL PET INR 30 / 2025 EXPANSION AFTER DELHI PILOT<br>Street Cricket League Partnership<br>Gaming Motorsports<br>300mL CAN / INR 60<br>General Trade Shelf<br>Existing Portfolio 2025 Innovation Supermarket General Trade Supermarket Eating & Drinking<br>Pipeline Punch | ||||
| --- | ||||
| Global Chief Marketing Officer | ||||
| --- | ||||
| POWER OF THE PORTFOLIO<br>MONSTER ENERGY ULTRA JAVA<br>REIGN STORM BANG MOTHER<br>NOS REIGN<br>BURN PREDATOR | ||||
| --- | ||||
| 2025 BRAND OBJECTIVES<br>1. GROW THE CORE<br>2. ATTRACT NEW CONSUMERS | ||||
| --- | ||||
| GROW THE CORE | ||||
| --- | ||||
| PREMIUM PARTNERSHIPS<br>SuperMotocross | ||||
| --- | ||||
| KEY RENEWALS<br> • 5 Year Renewal<br> • Center Octagon Premium Signage<br> • UFC Logo Rights<br> • Individual Fighter Partnerships<br> • 2025 Renewal<br> • Winter Games & Summer Games (2)<br> • X Games Logo Rights<br> • Premier Signage | ||||
| --- | ||||
| THE ORIGINAL INFLUENCERS<br>KEN BLOCK<br>RALLYCROSS CHAMPION / ENTREPRENEUR<br>VALENTINO ROSSI<br>9X MOTOGP CHAMPION<br>ROB DYRDEK<br>TV HOST / ENTREPRENEUR | ||||
| --- | ||||
| BRAND AMBASSADORS<br>TY GIBBS<br>NASCAR DRIVER<br>TIGER WOODS<br>GOLF LEGEND<br>BRITTANY FORCE<br>2X NHRA TOP FUEL CHAMPION<br>CHLOE KIM<br>OLYMPIC AND X GAMES<br>SNOWBOARD CHAMPION<br>AYUMU HIRANO<br>OLYMPIC GOLD MEDALIST<br>RAYSSA LEAL<br>SKATE PRODIGY<br>NYJAH HUSTON<br>STREET SKATE LEGEND<br>ICE CUBE<br>MUSIC & LIFESTYLE ICON<br>ROB GRONKOWSKI<br>4X SUPERBOWL CHAMPION<br>LANDO NORRIS<br>F1 MCLAREN DRIVER | ||||
| --- | ||||
| 2024 MONSTER CHAMPIONS<br>NYJAH HUSTON<br>Paris Olympic Bronze Medalist<br>GABRIEL MEDINA<br>Surf Paris Olympic Bronze Medalist<br>ALEX PEREIRA<br>UFC Light Heavyweight Champion<br>VALENTINA SHEVCHENKO<br>UFC Flyweight Champion<br>JON JONES<br>2024 UFC Heavyweight Champion<br>CHLOE KIM<br>2024 X Games Superpipe Gold Medalist<br>HAIDEN DEEGAN<br>Supercross Champion 250 Class<br>MICHAEL DUNLOP<br>Isle of Man Tt Champion | ||||
| --- | ||||
| FORMULA ONE<br>McLaren Team Wins 2024 Constructor Championship | ||||
| --- | ||||
| RETAIL EXECUTION – UNITED STATES<br>55<br>INNOVATION LOYALTY PROGRAMS GAMING<br>MIAMI CHICAGO LOS ANGELES | ||||
| --- | ||||
| RETAIL EXECUTION – INTERNATIONAL<br>56<br>MOTOGP<br>SPAIN<br>F1<br>SWEDEN<br>UFC<br>BRAZIL | ||||
| --- | ||||
| RETAIL EXECUTION – STRATEGIC BRANDS<br>57<br>NOS BURN MOTHER<br>UNITED STATES EUROPE AUSTRALIA | ||||
| --- | ||||
| MARKETING – STRATEGIC BRANDS<br>MOTORSPORTS AUSTRALIAN DNA<br>NOS MOTHER<br>MUSIC<br>BURN | ||||
| --- | ||||
| RETAIL EXECUTION – AFFORDABLE ENERGY<br>59<br>PREDATOR / FURY<br>CHINA HONDURAS EGYPT | ||||
| --- | ||||
| AFFORDABLE ENERGY | ||||
| --- | ||||
| MARKETING – AFFORDABLE ENERGY<br>STREET CRICKET<br>INDIA – 2024<br>SOCCER PITCH BRANDING<br>MEXICO – 2024<br>GLOBAL ASSET<br>CHELSEA FOOTBALL CLUB<br>CONSUMER PROMOTION<br>NIGERIA – FALL 2024<br>IN STORE ACTIVATION<br>CHINA CHINA – 2024 | ||||
| --- | ||||
| ATTRACT NEW CONSUMERS | ||||
| --- | ||||
| Diverse Targets /<br>Demographics<br>NEW CONSUMERS | ||||
| --- | ||||
| GAMING<br>TEAM LIQUID<br>112M Followers<br>ATLANTA FAZE<br>3.08M Followers<br>GEN.G<br>1.01M Followers<br>@Teep<br>1.9M Followers<br>USA<br>@Symfuhny<br>8.4M Followers<br>USA<br>@SkyrrozTV<br>4.9M Followers<br>France/Mexico<br>@Pow3r<br>4.7M Followers<br>Italy<br>TORONTO ULTRA<br>3.9M Followers<br>BOSTON BREACH<br>6.6M Followers<br>294M+ Hours Watched<br>350K Attendees<br>+<br>45M+ Hours Watched<br>55K Attendees<br>@HusKerrs<br>2.0M Followers<br>USA<br>@Aydan<br>5.8M Followers<br>USA<br>@AnnieFuchsia<br>663K Followers<br>Sweden<br>@Sc0ut<br>11M Followers<br>India<br>@MortaL<br>8.6MFollowers<br>India<br>@Missrage<br>590K Followers<br>Austria<br>@Jericho<br>2.0M Followers<br>USA<br>USA Data as of 11/21/24. International Data as of 12/17/24.<br>TEAMS EVENTS MAJOR PROPERTIES<br>STREAMERS | ||||
| --- | ||||
| MUSIC<br>TOP ARTISTS TOP TOURS & FESTIVALS<br>ICE CUBE FISHER FRENCH MONTANA<br>N.O.R.E SCOWL BUN B<br>ANTHRAX SUICIDAL TENDENCIES DJ ENVY | ||||
| --- | ||||
| SOCIAL<br> • 44.5 Million Social Followers<br> • 1.9 Billion Paid Social Impressions<br> • Viral Athlete/Ambassador Content<br>3.6M<br>TikTok Followers<br>+24% Growth<br>25.1M<br>Facebook Followers<br>2.9M<br>X Followers<br>9.4M<br>Instagram Followers<br>+8% Growth<br>3.4M<br>YouTube Subscribers<br>+7% Growth<br>49k<br>Twitch Subscribers<br>KEY HIGHLIGHTS<br>Source: MARS | MEC Digital – Dates: 1/1/2024-12/31/24 | Monster Energy [Main] Channels by Platform for Owned Social, Paid Media for Brand Green as of 1.8.25 data refresh<br>MONSTER ENERGY<br>ON INSTAGRAM<br>TIKTOK<br>LONG-FORM CONTENT ON YOUTUBE<br>77k<br>Snapchat Followers<br>43K<br>Threads Followers | ||
| --- | ||||
| NEW CONSUMERS - BRAND PERSONALITIES<br>KAI CENAT x A.M.P. MADELYN CLINE | ||||
| --- | ||||
| AN AMBASSADOR TEAM THAT IS SECOND TO NONE<br>TO KEEP UP WITH THE EVER-CHANGING<br>DIVERSE CONSUMER BASE<br>ONE OF THE<br>IN CONSUMER PACKAGED GOODS<br>THE MOST<br>OF BRANDS IN ALL OF ENERGY<br>THE POWER OF THE CLAW | ||||
| --- | ||||
| Chairman & Co-Chief Executive Officer | ||||
| --- | ||||
| MONSTER BREWING COMPANY<br>REORGANIZATION<br> • Renamed CANarchy Craft Brewery to Monster Brewing Company<br> • Appointed new leadership team<br> • President, Sales, Marketing, and National Accounts<br> • Streamlined production - two facility closures<br> • Reduced headcount | ||||
| --- | ||||
| MONSTER BREWING COMPANY<br> • Line Extensions: • Expansion Into New Categories:<br>Cheladas<br> • Exploring International Opportunities<br>Non-Alcoholic Beer<br>INNOVATION<br>24oz | ||||
| --- | ||||
| MOTORSPORTS<br>MUSIC PARTY LIFESTYLE<br>MARKETING PILLARS<br>NATIONAL MARKETING<br>MOTORsports | Endorsers | digital<br>BEAST<br>WINNING<br>NASCAR<br>Trimester 1 Trimester 2 Trimester 3<br>SPONSORSHIPS<br>Enter to Win Enter to Win<br>ONE LUCKY WINNER WILL BE JOINED BY A<br>BUCCANEERS ALUMNI PLAYER AND BREW<br>THEIR OWN TAPROOM EXCLUSIVE BEER.<br>No purchase necessary to enter or win. A purchase will not improve your chances of winning. Must be 21+ and<br>a resident of the state of Florida to enter. Void outside of Florida and where prohibited by law. All disputes will<br>be resolved solely by binding arbitration and entrants waive the ability to bring claims in a class action format.<br>For full rules please scan the QR code. Sweepstakes runs from January 15 – March 1.<br>Program Dates:<br>January 15 to<br>March 1st, 2025<br>Scan Code to Enter<br>AN OFFICIAL PARTNER OF THE<br>PROGRAMMING<br>MONSTER BREWING COMPANY<br>SPONSORSHIPS<br>PROGRAMMING | ||
| --- | ||||
| EVP & General Counsel | ||||
| --- | ||||
| SUSTAINABILITY REPORT<br>At Monster we aim to use fewer resources in the production and sale of our beverages. We recognize the impact our business can have on the<br>planet, as well as the impact the planet can have on our business.<br>More than 97% of Monster products are packaged in 100% recyclable aluminum cans.<br>Recycled aluminum makes up 68-73% of a Monster can which uses 90% less energy to<br>make versus using new aluminum.<br>We garnered recognition for our anaerobic digestor located at our AFF San Fernando<br>facility, which was awarded as an outstanding renewable energy project by the nonprofit<br>organization Energy Vision.<br>At Monster we aim to use fewer resources in the production and sale of our beverages. We recognize the impact our business can have on the<br>planet, as well as the impact the planet can have on our business.<br>We continue to expand our solar capacity, with solar and EV charger installation now<br>completed throughout our Corona, CA headquarter buildings, at AFF in San Fernando, CA and<br>our warehouse in Rialto, CA.<br>Monster conducted a water risk assessment of its direct operations and adopted its first<br>Water Stewardship Policy.<br>We are in the process of conducting our first double materiality assessment in<br>preparation for CSRD reporting.<br>American Fruits and Flavors | ||||
| --- | ||||
| GLOBAL PHILANTHROPIC SUPPORT 2024 HIGHLIGHTS<br> • NFL Star Rob Gronkowski Poland<br>Troops Visit<br> • Supported Enlisted Aide of the Year<br>Award<br> • Supported 10th Anniversary Invictus<br>Games Celebration<br> • Fort Meyer Old Guard Gyms’ Rehab<br>HUMANITARIAN AID<br>Provided Hurricane Relief to<br>employees and the local<br>community in North Carolina,<br>South Carolina, Georgia, and<br>Florida.<br>CARING FOR OUR OWN<br> • UCI Anti-Cancer Challenge<br>Walk<br> • American Red Cross Blood<br>Drives<br> • MS Fundraiser bike ride<br>CHARITABLE SUPPORT<br>OUR PILLARS<br>EDUCATION<br>FIRST RESPONDERS<br>ATHLETES & THEIR<br>CHARITIES<br>SOCIAL RESPONSIBILITY<br>MILITARY<br>(Active Duty, Retired, Ill & Injured)<br> • Emergency Crisis<br>Assistance<br> • Employee Match Program<br> • Volunteer Time off<br>MILITARY SUPPORT | ||||
| --- | ||||
| CALIFORNIA WILDFIRE RELIEF<br>Donated over 4,000<br>cases of energy drinks<br>and Monster Tour Water<br> – and counting.<br>Provided jackets, thermal<br>clothing, hats, socks and<br>other warm gear to<br>firefighters and displaced<br>fire victims.<br>SUPPORTING OUR<br>COMMUNITY AND FIRST<br>RESPONDERS | ||||
| --- | ||||
| Chief Financial Officer | ||||
| --- | ||||
| $110 $180 $349<br>$606<br>$904 $1,034 $1,143 $1,304<br>$1,703<br>$2,061 $2,246 $2,465<br>$2,723<br>$3,049<br>$3,369<br>$3,807<br>$4,201<br>$4,599<br>$5,541<br>$6,311<br>$7,140<br>2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023<br>MONSTER BEVERAGE CORPORATIONREPORTED NET SALES<br>($ IN MILLIONS)<br>23.2% CAGR 2003-2023<br>14.2% CAGR 2019-2023 | ||||
| --- | ||||
| FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2024, THE COMPANY REPURCHASED APPROXIMATELY 72.2<br>MILLION SHARES OF ITS COMMON STOCK AT AN AVERAGE PRICE OF $52.70 PER SHARE.<br>SOLID FINANCIAL RESULTS<br>32 CONSECUTIVE YEARS OF INCREASED SALES<br>SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992.<br>ACHIEVED $7.1 BILLION IN NET SALES IN 2023<br>UP 13.1% OVER NET SALES OF $6.3 BILLION IN 2022.<br>FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2024, ACHIEVED $1.21 IN DILUTED EARNINGS PER SHARE<br>FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2024, ACHIEVED $5.7 BILLION IN NET SALES<br>UP 5.0% OVER NET SALES OF $5.4 BILLION FOR THE SAME PERIOD IN 2023.<br>FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2024, ACHIEVED $1.2 BILLION IN NET INCOME<br>ACHIEVED $1.6 BILLION IN NET INCOME IN 2023<br>UP 36.9% OVER NET INCOME OF $1.2 BILLION IN 2022.<br>ACHIEVED $1.54 IN DILUTED EARNINGS PER SHARE IN 2023<br>UP 38.0% OVER DILUTED EARNINGS PER SHARE OF $1.12 IN 2022. | ||||
| --- | ||||
| QUESTION AND ANSWER SESSION<br>TO BEGIN SHORTLY | ||||
| --- | ||||
| 81 | ||||
| --- |