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6-K

Niu Technologies (NIU)

6-K 2024-11-18 For: 2024-11-18
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2024

Commission File Number: 001-38696

NIU TECHNOLOGIES

No.1 Building, No. 195 Huilongguan East Road,

Changping District, Beijing 102208

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

Exhibit Index

Exhibit 99.1—Press Release

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

NIU TECHNOLOGIES
By : /s/ Fion Zhou
--- --- ---
Name : Fion Zhou
Title : Director and Chief Financial Officer

Date: November 18, 2024

Exhibit 99.1

Niu TechnologiesAnnounces Unaudited Third Quarter 2024 Financial Results

-- Third Quarter Revenues of RMB 1,023.9 million,an increase of 10.5% year-over-year

-- Third Quarter Net Loss of RMB 40.9 million,compared to Net Loss of RMB 79.4 million in the same period of last year

BEIJING, China, November 18, 2024 – Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced its unaudited financial results for the third quarter ended September 30, 2024.

Third Quarter 2024 Financial Highlights

· Revenues were RMB 1,023.9 million, an increase of 10.5% year-over-year
· Gross margin was 13.8%, compared with 21.4% in the third quarter of 2023
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· Net loss was RMB 40.9 million, compared with net loss of RMB 79.4 million in the third quarter of 2023
--- ---
· Adjusted net loss (non-GAAP)^1^<br>was RMB 34.2 million, compared with adjusted net loss of RMB 70.0 million in the third quarter of 2023
--- ---

Third Quarter 2024 Operating Highlights

· The number of e-scooters sold was 312,405, up 17.5% year-over-year
· The number of e-scooters sold in China was 259,094, up 12.4% year-over-year
--- ---
· The number of e-scooters sold in the international markets was 53,311, up 50.3% year-over-year
--- ---
· The number of franchised stores in China was 3,345 as of September 30, 2024
--- ---
· The number of distributors of our international sales network was 57, covering 53 countries as of September<br>30, 2024
--- ---

Dr. Yan Li, Chief Executive Officer of the Company, remarked, “Our Q3 sales growth fell short of expectations, primarily due to recent policy changes in China that have impacted sales timing. Nevertheless, our retail sales momentum remains strong, and our upcoming product lineup fully complies with the new standards, positioning us to navigate these changes effectively. In the electric motorcycle segment, the launch of the NX Hyper marks a significant milestone, showcasing our commitment to performance and innovation.”

Dr. Li continued, "We continue to maintain a rapid pace of new store openings this year, laying a solid foundation for driving future sales growth. Earlier this month we continued our annual presence at Milan EICMA where we introduced a range of new scooters highlighting our advanced design capabilities and innovative technologies. Those models will be available in the EU and the US in the coming weeks. Overall, we are well-equipped to embrace changes and are confident in our ability to deliver strong performance in the future.”

^1^Adjusted net income (loss) (non-GAAP) is defined as net income (loss) excluding share-based compensation expenses

Third Quarter 2024 Financial Results

Revenues were RMB 1,023.9 million, an increase of 10.5% year-over-year, mainly due to an increase in sales volume of 17.5%, partially offset by a decrease in revenues per e-scooter of 6.0%. The following table shows the revenue breakdown and revenues per e-scooter in the periods presented:

Revenues <br> (in RMB million) 2024<br> Q3 2023<br> Q3 % change<br> YoY
E-scooter sales from China market 797.5 710.9 +12.2 %
E-scooter sales from international markets 130.2 121.7 +7.1 %
E-scooter sales, sub-total 927.7 832.6 +11.4 %
Accessories, spare parts and services 96.2 94.4 +1.8 %
Total 1,023.9 927.0 +10.5 %
Revenues per e-scooter<br><br> (in RMB) 2024<br> Q3 2023<br> Q3 % change<br> YoY
--- --- --- --- --- --- --- ---
E-scooter sales from China market^2^ 3,078 3,085 -0.2 %
E-scooter sales from international markets^2^ 2,444 3,430 -28.7 %
E-scooter sales 2,970 3,131 -5.1 %
Accessories, spare parts and services^3^ 307 355 -13.5 %
Revenues per e-scooter 3,277 3,486 -6.0 %
§ E-scooter sales revenues from China market were RMB 797.5 million, an increase of 12.2% year-over-year,<br>and represented 86.0% of total e-scooter revenues. The increase was mainly due to the increased sales volume of e-scooter in China market.
--- ---
§ E-scooter sales revenues from international markets were RMB 130.2 million, an increase of 7.1% year-over-year,<br>and represented 14.0% of total e-scooter revenues. The increase was mainly due to increased sales of kick-scooters, partially offset by<br>a decrease in revenues per e-scooter in international markets.
--- ---
§ Accessories, spare parts sales and services revenues were RMB 96.2 million, an increase of 1.8% year-over-year<br>and represented 9.4% of total revenues. The increase was mainly due to an increase in accessories and spare parts sales in China market.
--- ---
§ Revenues per e-scooter was RMB 2,970, a decrease of 5.1% year-over-year, mainly due to higher proportion<br>and changes in product mix of kick-scooter in international markets.
--- ---

Cost of revenues was RMB 882.4 million, an increase of 21.0% year-over-year, mainly due to an increase in sales volume. The cost per e-scooter, defined as cost of revenues divided by the number of e-scooters sold in a specific period, was RMB 2,824, an increase of 3.0% from RMB 2,724 in the third quarter of 2023. This increase was mainly due to a higher proportion of premium series sales in China market with higher cost per e-scooter, partially offset by the higher proportion of kick-scooter sales in international markets, which have lower cost per e-scooter.

^2^Revenues per e-scooter on e-scooter sales from China or international markets is defined as e-scooter sales revenues from China or international markets divided by the number of e-scooters sold in China or international markets in a specific period

^3^ Revenues per e-scooter on accessories, spare parts and services is defined as accessories, spare parts and services revenues divided by the total number of e-scooters sold in a specific period

Gross margin was 13.8%, compared with 21.4% in the same period of 2023. The decrease was mainly due to a higher proportion of kick-scooters sales in international markets, and changes in product mix of e-scooters and increased sales incentives to franchisees in China market.

Operating expenses were RMB 200.6 million, a decrease of 30.5% year-over-year. Operating expenses as a percentage of revenues was 19.6%, compared with 31.1% in the third quarter of 2023.

§ Selling and marketing expenses were RMB 127.7 million (including RMB 2.4 million of share-based<br>compensation), an increase of 4.1% from RMB 122.7 million in the third quarter of 2023, mainly due to increased promotions of RMB 6.2<br>million for offline marketing activities in international markets. Selling and marketing expenses as a percentage of revenues was 12.5%,<br>compared with 13.2% in the third quarter of 2023.
§ Research and development expenses were RMB 30.3 million (including RMB 2.0 million of share-based<br>compensation), a decrease of 22.4% from RMB 39.1 million in the third quarter of 2023, mainly due to a decrease of RMB 4.1 million in<br>staff cost and share-based compensation, and a decrease of RMB 3.3 million in sample purchase fees. Research and development expenses<br>as a percentage of revenues was 3.0%, compared with 4.2% in the third quarter of 2023.
--- ---
§ General and administrative expenses were RMB 42.6 million (including RMB 2.1 million of share-based<br>compensation), a decrease of 66.4% from RMB 126.8 million in the third quarter of 2023, mainly due to the decrease in allowance for doubtful<br>accounts of RMB 87.1 million. General and administrative expenses as a percentage of revenues was 4.2%, compared with 13.7% in the third<br>quarter of 2023.
--- ---

Operating expenses excluding share-based compensation were RMB 194.0 million, decreased by 30.6% year-over-year, and represented 18.9% of revenues, compared with 30.1% in the third quarter of 2023.

§ Selling and marketing expenses excluding share-based compensation were RMB 125.3 million, an increase<br>of 4.1% year-over-year, and represented 12.2% of revenues, compared with 13.0% in the third quarter of 2023.
§ Research and development expenses excluding share-based compensation were RMB 28.3 million, a decrease<br>of 20.3% year-over-year, and represented 2.8% of revenues, compared with 3.8% in the third quarter of 2023.
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§ General and administrative expenses excluding share-based compensation were RMB 40.4 million, a<br>decrease of 67.3% year-over-year, and represented 4.0% of revenues, compared with 13.3% in the third quarter of 2023.
--- ---

Share-based compensation was RMB 6.7 million, compared with RMB 9.5 million in the same period of 2023.

Income tax benefit was RMB 8.6 million, compared with income tax expense of RMB 0.2 million in the same period of 2023.

Net loss was RMB 40.9 million, compared with RMB 79.4 million in the third quarter of 2023. The net loss margin was 4.0%, compared with 8.6% in the same period of 2023.

Adjusted net loss (non-GAAP) was RMB 34.2 million, compared with RMB 70.0 million in the third quarter of 2023. The adjusted net loss margin^4^was 3.3%, compared with 7.5% in the same period of 2023.

Basic and diluted net loss per ADS were both RMB 0.52 (US$ 0.07).

Balance Sheet

As of September 30, 2024, the Company had cashand cash equivalents, term deposits and short-term investments of RMB 1,045.2 million in aggregate. The Company had restricted cash of RMB 210.2 million and short-term bank borrowings of RMB 200.0 million.

Business Outlook

NIU expects revenues of the fourth quarter 2024 to be in the range of RMB 622 million to RMB 718 million, representing a year-over-year increase of 30% to 50%.

The above outlook is based on information available as of the date of this press release and reflects the Company’s current and preliminary expectation and is subject to change.

Conference Call

The Company will host an earnings conference call on Monday, November 18, 2024 at 8:00 AM U.S. Eastern Time (9:00 PM Beijing/Hong Kong Time) to discuss its third quarter financial and business results and provide a corporate update.

To join via phone, participants need to register in advance of the conference call using the link provided below. Upon registration, participants will receive dial-in numbers and a personal PIN, which will be used to join the conference call.

Event: Niu Technologies Third Quarter 2024 Financial Results Conference Call
Registration Link: https://register.vevent.com/register/BI290f95e1806f442f8f27dbbdded0c229

A live and archived webcast of the conference call will be available on the investor relations website at https://ir.niu.com/news-and-events/webcasts-and-presentations.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, F series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.

For more information, please visit www.niu.com.

^4^ Adjusted net income (loss) margin is defined as adjusted net income (loss) (non-GAAP) as a percentage of the revenues

Use of Non-GAAP Financial Measures

To supplement NIU’s consolidated financial results presented in accordance with the accounting principles generally accepted in the United States of America (“GAAP”), NIU uses the following non-GAAP financial measures: adjusted net income (loss) and adjusted net income (loss) margin. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. NIU believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its operating results. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to NIU’s historical performance. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

Adjusted net income (loss) is defined as net income (loss) excluding share-based compensation expenses. Adjusted net income (loss) margin is defined as adjusted net income (loss) as a percentage of the revenues.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliation of GAAP and Non-GAAP Results”.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to US$ were made at the rate of RMB 7.0176 to US$ 1.00, the exchange rate in effect as of September 30, 2024, as set forth in the H.10 Statistical release of the Board of Governors of the Federal Reserve System. The Company makes no representation that the RMB or US$ amounts referred could be converted into US$ or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact:

Niu Technologies

E-mail: [email protected]

NIU TECHNOLOGIES

UNAUDITEDCONDENSED CONSOLIDATED BALANCE SHEETS

As of
December 31, September 30, September 30,
2023 2024 2024
RMB RMB US
ASSETS
Current assets
Cash and cash equivalents 872,573,460 743,347,527
Term deposits 97,555,565 291,844,595
Restricted cash 107,666,733 210,222,000
Short-term investments - 10,002,510
Accounts receivable, net 94,956,170 185,531,113
Inventories 392,790,141 699,311,558
Prepayments and other current assets 195,072,129 260,622,686
Total current assets 1,760,614,198 2,400,881,989
Non-current assets
Property, plant and equipment, net 323,112,366 313,739,089
Intangible assets, net 1,306,401 1,106,369
Operating lease right-of-use assets 76,821,285 72,148,758
Deferred income tax assets 20,747,021 29,352,611
Other non-current assets 6,730,378 9,925,077
Total non-current assets 428,717,451 426,271,904
Total assets 2,189,331,649 2,827,153,893
LIABILITIES
Current liabilities
Short-term bank borrowings 100,000,000 200,000,000
Notes payable 167,282,688 249,991,484
Accounts payable 575,724,288 1,026,271,878
Income taxes payable 1,357,913 1,054,237
Advances from customers 19,304,488 71,339,217
Deferred revenue-current 41,755,097 47,552,465
Accrued expenses and other current liabilities 165,511,396 212,566,533
Total current liabilities 1,070,935,870 1,808,775,814
Deferred revenue-non-current 13,168,111 16,022,221
Deferred income tax liabilities 2,362,494 5,014,454
Operating lease liabilities 280,421 119,331
Other non-current liabilities 8,968,519 9,539,200
Total non-current liabilities 24,779,545 30,695,206
Total liabilities 1,095,715,415 1,839,471,020
SHAREHOLDERS’ EQUITY:
Class A ordinary shares 90,031 90,450
Class B ordinary shares 10,316 10,316
Additional paid-in capital 1,964,138,365 1,982,764,831
Accumulated other comprehensive loss (9,495,674 ) (13,393,350 ) )
Accumulated deficit (861,126,804 ) (981,789,374 ) )
Total shareholders’ equity 1,093,616,234 987,682,873
Total liabilities and shareholders’ equity 2,189,331,649 2,827,153,893

All values are in US Dollars.


NIU TECHNOLOGIES

UNAUDITEDCONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

Three Months Ended September 30, Nine Months Ended September 30,
2023 2024 2023 2024
RMB RMB US RMB RMB US
Revenues 927,022,630 1,023,896,776 2,173,069,852 2,469,116,667
Cost of revenues^(a)^ (729,071,439 ) (882,352,543 ) ) (1,693,267,053 ) (2,072,337,778 ) )
Gross profit 197,951,191 141,544,233 479,802,799 396,778,889
Operating expenses:
Selling and marketing expenses^(a)^ (122,663,357 ) (127,674,970 ) ) (304,565,382 ) (353,235,333 ) )
Research and development expenses^(a)^ (39,059,530 ) (30,299,955 ) ) (115,351,728 ) (91,488,651 ) )
General and administrative expenses^(a)^ (126,821,515 ) (42,583,209 ) ) (225,122,249 ) (112,541,644 ) )
Total operating expenses (288,544,402 ) (200,558,134 ) ) (645,039,359 ) (557,265,628 ) )
Government grants 1,070,500 520,000 1,897,473 523,756
Operating loss (89,522,711 ) (58,493,901 ) ) (163,339,087 ) (159,962,983 ) )
Interest expenses (524,748 ) (1,537,621 ) ) (606,268 ) (4,024,904 ) )
Interest income 10,282,848 9,512,697 25,545,664 27,530,058
Investment income 558,506 985,634 985,342 1,987,535
Loss before income taxes (79,206,105 ) (49,533,191 ) ) (137,414,349 ) (134,470,294 ) )
Income tax (expense) benefit (216,221 ) 8,586,698 (4,251,721 ) 13,807,724
Net loss (79,422,326 ) (40,946,493 ) ) (141,666,070 ) (120,662,570 ) )
Other comprehensive (loss) income
Foreign currency translation adjustment, net of nil income taxes (2,644,910 ) (6,430,430 ) ) 12,842,854 (3,897,676 ) )
Unrealized gain on available-for-sale securities, net of reclassification - - (345,356 ) -
Comprehensive loss (82,067,236 ) (47,376,923 ) ) (129,168,572 ) (124,560,246 ) )
Net loss per ordinary share **** **** **** ****
—Basic (0.51 ) (0.26 ) ) (0.90 ) (0.76 ) )
—Diluted (0.51 ) (0.26 ) ) (0.90 ) (0.76 ) )
Net loss per ADS
—Basic (1.01 ) (0.52 ) ) (1.81 ) (1.52 ) )
—Diluted (1.01 ) (0.52 ) ) (1.81 ) (1.52 ) )
Weighted average number of ordinary shares and ordinary shares equivalents outstanding used in computing net loss per ordinary share **** ****
—Basic 157,165,708 158,808,425 156,594,219 158,356,359
—Diluted 157,165,708 158,808,425 156,594,219 158,356,359
Weighted average number of ADS outstanding used in computing net loss per ADS
—Basic 78,582,854 79,404,213 78,297,110 79,178,180
—Diluted 78,582,854 79,404,213 78,297,110 79,178,180

All values are in US Dollars.

Note:

(a) Includes share-based compensation expenses as follows:

Three Months Ended September 30, Nine Months Ended September 30,
2023 2024 2023 2024
RMB RMB US RMB RMB US
Cost of revenues 311,157 154,379 902,677 596,268
Selling and marketing expenses 2,374,275 2,408,003 8,207,677 5,746,819
Research and development expenses 3,550,989 1,997,306 18,656,349 5,270,563
General and administrative expenses 3,224,049 2,138,305 12,152,242 6,764,744
Total share-based compensation expenses 9,460,470 6,697,993 39,918,945 18,378,394

All values are in US Dollars.


NIU TECHNOLOGIES

RECONCILIATIONOF GAAP AND NON-GAAP RESULTS

Three Months Ended September 30, Nine Months Ended September 30,
2023 2024 2023 2024
RMB RMB US RMB RMB US
Net loss (79,422,326 ) (40,946,493 ) ) (141,666,070 ) (120,662,570 ) )
Add:
Share-based compensation expenses 9,460,470 6,697,993 39,918,945 18,378,394
Adjusted net loss (69,961,856 ) (34,248,500 ) ) (101,747,125 ) (102,284,176 ) )

All values are in US Dollars.