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6-K

Niu Technologies (NIU)

6-K 2023-11-20 For: 2023-11-20
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2023

Commission File Number: 001-38696

NIU TECHNOLOGIES

No.1 Building, No. 195 Huilongguan East Road,

Changping District, Beijing 102208

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x      Form 40-F ¨

Exhibit Index

Exhibit 99.1—Press Release

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

NIU TECHNOLOGIES
By : /s/ Fion Zhou
Name : Fion Zhou
Title : Chief Financial Officer

Date: November 20, 2023

Exhibit 99.1

Niu TechnologiesAnnounces Third Quarter 2023 Financial Results

-- Third QuarterTotal Volume of e-scooter sales down 17.1% year over year

-- Third QuarterRevenues of RMB 927.0 million, down 19.6% year over year

-- Third QuarterNet Loss of RMB 79.4 million, compared to Net Income of RMB 2.9 million in the same period of last year

BEIJING, China, November 20, 2023 – Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today announced its financial results for the third quarter ended September 30, 2023.

Third Quarter 2023 Financial Highlights

· Revenues were RMB 927.0 million, a decrease of 19.6% year over year
· Gross margin was 21.4%, compared with 22.1% in the third quarter of last year
--- ---
· Net loss was RMB 79.4 million, compared with net income of RMB 2.9 million in the third quarter<br> of last year
--- ---
· Adjusted net loss (non-GAAP)^1^ was RMB 70.0 million, compared with adjusted net income<br> of RMB 20.2 million in the third quarter of last year
--- ---

Third Quarter 2023 Operating Highlights

· The<br> number of e-scooters sold was 265,923, down 17.1% year over year
· The<br> number of e-scooters sold in China was 230,455, down 12.4% year over year
--- ---
· The<br> number of e-scooters sold in the international markets was 35,468, down 38.4% year over year
--- ---
· The<br> number of franchised stores in China was 2,834 as of September 30, 2023
--- ---
· International<br> sales network expanded to 55 distributors covering 53 countries as of September 30,<br> 2023
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Other Highlights

Dr. Yan Li, Chief Executive Officer of the Company, commented: “The conservative spending behavior of Chinese consumers has impacted the demand for our premium series products. However, we have swiftly re-positioned our products into two distinct market segments: premium market and mass-premium market. During the third quarter, we witnessed robust demand in the mass-premium market, and our newly launched products in this segment have been well-received by customers. However, this strategic shift will take some time to fully materialize into increased sales.

^1^ Adjusted net income (loss) (non-GAAP) is defined as net income (loss) excluding share-based compensation expenses

Our newly introduced carbon fiber kick-scooter has greatly bolstered our KQi series, while also laying a solid foundation for our global expansion. As the micro-mobility category continues to gain momentum in international markets, our enriched product portfolio will position NIU well for sustainable long-term growth in the future.”

Third Quarter 2023 Financial Results

Revenues were RMB 927.0 million, a decrease of 19.6% year over year, due to decreased sales volume of 17.1%, and decreased revenues per e-scooter of 3.0%. The following table shows the revenues breakdown and revenues per e-scooter in the periods presented:

Revenues<br> <br>(in RMB million) 2023<br> <br>Q3 2022<br> <br>Q3 % change<br><br> <br>YoY
E-scooter sales from China market 710.9 859.2 -17.3 %
E-scooter sales from international markets 121.7 195.1 -37.6 %
E-scooter sales, sub-total 832.6 1,054.3 -21.0 %
Accessories, spare parts and services 94.4 98.9 -4.5 %
Total 927.0 1,153.2 -19.6 %
Revenues per e-scooter<br> <br>(in RMB) 2023<br> <br>Q3 2022<br> <br>Q3 % change<br> <br>YoY
--- --- --- --- --- --- --- ---
E-scooter sales from China market^2^ 3,085 3,265 -5.5 %
E-scooter sales from international markets^2^ 3,430 3,386 +1.3 %
E-scooter sales 3,131 3,287 -4.7 %
Accessories, spare parts and services^3^ 355 308 +15.3 %
Revenues per e-scooter 3,486 3,595 -3.0 %
§ E-scooter<br> sales revenues from China market were RMB 710.9 million, a decrease of 17.3%, and represented<br> 85.4% of total e-scooter revenues. The decrease was mainly due to the decline in sales volume<br> of premium series, partially offset by the increased sales volume and revenues of mass-premium<br> series in China market.
--- ---
§ E-scooter<br> sales revenues from international markets were RMB 121.7 million, a decrease of 37.6%, and<br> represented 14.6% of total e-scooter revenues. The decrease was mainly due to the decline<br> in sales volume in international markets.
--- ---
§ Accessories,<br> spare parts sales and services revenues were RMB 94.4 million, a decrease of 4.5% and represented<br> 10.2% of total revenues. The decrease was mainly due to the overseas battery pack sales reduction.
--- ---
§ Revenues<br> per e-scooter decreased by 3.0% year over year, was mainly due to the increased proportion<br> of mass-premium series in China market, partially offset by the increased revenues per e-scooter<br> in international markets.
--- ---

^2^ Revenues per e-scooter on e-scooter sales from China or international markets is defined as e-scooter sales revenues from China or international markets divided by the number of e-scooters sold in China or international markets in a specific period

^3^ Revenues per e-scooter on accessories, spare parts and services is defined as accessories, spare parts and services revenues divided by the total number of e-scooters sold in a specific period

Cost of revenues was RMB 729.1 million, a decrease of 18.8% year over year, mainly due to the decline in sales volume. The cost per e-scooter, defined as cost of revenues divided by the number of e-scooters sold in a specified period, was RMB 2,742, down 2.1% from RMB 2,800 in the third quarter 2022, mainly due to the decreased cost of battery packs and the increased proportion of mass-premium series in China market.

Gross margin was 21.4%, compared with 22.1% in the same period of 2022. The decrease was mainly due to the increased proportion of mass-premium series in China market, and the decline in sales volume of e-motorcycles and e-mopeds in international markets.

Operating expenses were RMB 288.5 million, an increase of 9.4% from the same period of 2022. Operating expenses as a percentage of revenues was 31.1%, compared with 22.9% in the third quarter of 2022.

§ Selling and marketing expenses were RMB 122.7 million (including RMB 2.4 million of share-based<br> compensation), a decrease of 28.0% from RMB 170.4 million in the third quarter of 2022, mainly<br> due to a decrease of RMB 59.2 million in advertising and promotion activities. Selling and<br> marketing expenses as a percentage of revenues was 13.2% compared with 14.8% in the third<br> quarter of 2022.
§ Research and development expenses were RMB 39.1 million (including RMB 3.6 million of share-based<br> compensation), a decrease of 21.6% from RMB 49.8 million in the third quarter of 2022, mainly<br> due to the decrease in share-based compensation expenses of RMB 3.7 million, the decrease<br> in staff cost of RMB 2.7 million, and the decrease in design expense and system development<br> professional fee of RMB 3.3 million. Research and development expenses as a percentage of<br> revenues was 4.2%, compared with 4.3% in the third quarter of 2022.
--- ---
§ General and administrative expenses were RMB 126.8 million (including RMB 3.2 million of share-based<br> compensation), an increase of 190.9% from RMB 43.6 million in the third quarter of 2022,<br> mainly due to the increase in provision for credit losses of RMB 88.0 million, partially<br> offset by the decrease in staff cost of RMB 2.6 million and the decrease in share-based compensation<br> expenses of RMB 2.1 million. General and administrative expenses as a percentage of revenues<br> was 13.7%, compared with 3.8% in the third quarter of 2022.
--- ---

Operating expenses excluding share-basedcompensation were RMB 279.4 million, increased by 13.2% year over year, and represented 30.1% of revenues, compared with 21.4% in the third quarter of 2022.

§ Selling and marketing expenses excluding share-based compensation were RMB 120.3 million, a decrease<br> of 27.5% year over year, and represented 13.0% of revenues, compared with 14.4% in the third<br> quarter of 2022.
§ Research and development expenses excluding share-based compensation were RMB 35.5 million, a<br> decrease of 16.6% year over year, and represented 3.8% of revenues, compared with 3.7% in<br> the third quarter of 2022.
--- ---
§ General and administrative expenses excluding share-based compensation were RMB 123.6 million,<br> an increase of 222.6% year over year, and represented 13.3% of revenues, compared with 3.3%<br> in the third quarter of 2022.
--- ---

Government grants were RMB 1.1 million, compared with RMB 0.9 million in the same period of 2022.

Share-based compensation expenseswere RMB 9.5 million, compared with RMB 17.3 million in the same period of 2022.

Income tax expense was RMB 0.2 million, compared with income tax benefit of RMB 6.6 million in the same period of 2022.

Net loss was RMB 79.4 million, compared with net income of RMB 2.9 million in the third quarter of 2022. The net loss margin was 8.6%, compared with net income margin of 0.3% in the same period of 2022.

Adjusted net loss (non-GAAP) was RMB 70.0 million, compared with adjusted net income of RMB 20.2 million in the third quarter of 2022. The adjusted net loss margin^4^was 7.5%, compared with adjusted net income margin of 1.7% in the same period of 2022.

Basic and diluted net loss per ADSwere both RMB 1.01 (US$ 0.14).

Balance Sheet

As of September 30, 2023, the Company had cash, cash equivalents, term deposits and short-term investments of RMB 1,280.9 million in aggregate. The Company had restricted cash of RMB 109.0 million and short-term bank borrowings of RMB 100.0 million.

Business Outlook

NIU expects revenues of the fourth quarter 2023 to be in the range of RMB 490 million to RMB 612 million, representing a year-over-year decrease of 20% to 0%.

The above outlook is based on information available as of the date of this press release and reflects the Company’s current and preliminary expectation and is subject to change.

^4^ Adjusted net income (loss) margin is defined as adjusted net income (loss) (non-GAAP) as a percentage of the revenues

Conference Call

The Company will host an earnings conference call on Monday, November 20, 2023 at 8:00 AM U.S. Eastern Time (9:00 PM Beijing/Hong Kong Time) to discuss its third quarter 2023 financial and business results and provide a corporate update.

To join via phone, participants need to register in advance of the conference call using the link provided below. Upon registration, participants will receive dial-in numbers and a personal PIN, which will be used to join the conference call.

Event: Niu<br> Technologies Third Quarter 2023 Earnings Conference Call
Registration Link: https://register.vevent.com/register/BI8328e6e1595f495f96469ca37648b8d2

A live and archived webcast of the conference call will be available on the investor relations website at https://ir.niu.com/news-and-events/webcasts-and-presentations.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles and kick-scooters. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. NIU’s product portfolio comprises its (i) six electric scooter and motorcycle series, RQi, NQi, MQi, SQi, UQi, and Gova, and (ii) two micro-mobility series, including kick-scooter series, KQi, and e-bike series, BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services. For more information, please visit www.niu.com.

Use of Non-GAAP Financial Measures

To supplement NIU’s consolidated financial results presented in accordance with the accounting principles generally accepted in the United States of America (“GAAP”), NIU uses the following non-GAAP financial measures: adjusted net income (loss) and adjusted net income (loss) margin. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. NIU believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its operating results. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to NIU’s historical performance. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

Adjusted net income (loss) is defined as net income (loss) excluding share-based compensation expenses. Adjusted net income (loss) margin is defined as adjusted net income (loss) as a percentage of the revenues.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliation of GAAP and Non-GAAP Results”.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“US$”) at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to US$ were made at the rate of RMB 7.2960 to US$ 1.00, the exchange rate in effect as of September 29, 2023, as set forth in the H.10 Statistical release of the Board of Governors of the Federal Reserve System. The Company makes no representation that the RMB or US$ amounts referred could be converted into US$ or RMB, as the case may be, at any particular rate or at all.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact:

Niu Technologies

E-mail: [email protected]

NIU TECHNOLOGIES

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

As of
December 31, September 30, September 30,
2022 2023 2023
RMB RMB US
ASSETS
Current assets
Cash and cash equivalents 534,286,849 761,816,056
Term deposits-current 208,589,770 248,827,920
Restricted cash 186,340,321 108,995,798
Short-term investments 160,406,301 270,229,068
Accounts receivable, net 299,742,923 164,149,449
Inventories 417,009,148 396,991,280
Prepayments and other current assets 205,695,717 196,741,111
Total current assets 2,012,071,029 2,147,750,682
Non-current assets
Term deposits-non-current 20,000,000 -
Property, plant and equipment, net 397,356,795 343,320,537
Intangible assets, net 1,857,320 1,375,029
Operating lease right-of-use assets 86,597,121 81,456,063
Deferred income tax assets 6,132,499 7,629,905
Other non-current assets 12,683,090 12,050,681
Total non-current assets 524,626,825 445,832,215
Total assets 2,536,697,854 2,593,582,897
LIABILITIES
Current liabilities
Short-term bank borrowings 160,000,000 100,000,000
Notes payable 316,832,113 252,712,933
Accounts payable 459,466,937 751,393,695
Income taxes payable 1,898,065 3,060,348
Advances from customers 24,931,897 22,428,017
Deferred revenue-current 37,539,733 42,404,843
Accrued expenses and other current liabilities 192,092,943 168,619,363
Total current liabilities 1,192,761,688 1,340,619,199
Deferred revenue-non-current 11,429,500 12,787,438
Deferred income tax liabilities 1,398,279 3,768,388
Operating lease liabilities 7,569,128 2,993,449
Other non-current liabilities 13,441,382 12,116,661
Total non-current liabilities 33,838,289 31,665,936
Total liabilities 1,226,599,977 1,372,285,135
SHAREHOLDERS’ EQUITY:
Class A ordinary shares 89,428 89,912
Class B ordinary shares 10,316 10,316
Additional paid-in capital 1,915,825,641 1,956,193,614
Accumulated other comprehensive loss (16,536,686 ) (4,039,188 ) )
Accumulated deficit (589,290,822 ) (730,956,892 ) )
Total shareholders’ equity 1,310,097,877 1,221,297,762
Total liabilities and shareholders’ equity 2,536,697,854 2,593,582,897

All values are in US Dollars.

NIU TECHNOLOGIES

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

Three<br> Months Ended September 30, Nine<br> Months Ended September 30,
2022 2023 2022 2023
RMB RMB US RMB RMB US
Revenues 1,153,228,324 927,022,630 2,556,326,141 2,173,069,852
Cost<br> of revenues^(a)^ (898,390,604 ) (729,071,439 ) ) (2,024,178,935 ) (1,693,267,053 ) )
Gross profit 254,837,720 197,951,191 532,147,206 479,802,799
Operating expenses:
Selling<br> and marketing expenses^(a)^ (170,366,673 ) (122,663,357 ) ) (332,945,056 ) (304,565,382 ) )
Research<br> and development expenses^(a)^ (49,836,811 ) (39,059,530 ) ) (136,136,221 ) (115,351,728 ) )
General<br> and administrative expenses^(a)^ (43,602,146 ) (126,821,515 ) ) (110,687,106 ) (225,122,249 ) )
Total operating expenses (263,805,630 ) (288,544,402 ) ) (579,768,383 ) (645,039,359 ) )
Government<br> grants 882,000 1,070,500 1,405,038 1,897,473
Operating loss (8,085,910 ) (89,522,711 ) ) (46,216,139 ) (163,339,087 ) )
Interest expenses (1,459,041 ) (524,748 ) ) (4,377,943 ) (606,268 ) )
Interest income 4,740,673 10,282,848 6,850,450 25,545,664
Investment<br> income 1,043,509 558,506 9,338,859 985,342
Loss before income taxes (3,760,769 ) (79,206,105 ) ) (34,404,773 ) (137,414,349 ) )
Income tax<br> benefit (expense) 6,644,058 (216,221 ) ) 22,074,153 (4,251,721 ) )
Net<br> income (loss) 2,883,289 (79,422,326 ) ) (12,330,620 ) (141,666,070 ) )
Other comprehensive income<br> (loss)
Foreign currency translation adjustment,<br> net of nil income taxes 23,943,587 (2,644,910 ) ) 45,355,827 12,842,854
Unrealized<br> gain on available-for-sale securities, net of reclassification (484,817 ) - (2,952,087 ) (345,356 ) )
Comprehensive<br> income (loss) 26,342,059 (82,067,236 ) ) 30,073,120 (129,168,572 ) )
Net income (loss) per ordinary<br> share
—Basic 0.02 (0.51 ) ) (0.08 ) (0.90 ) )
—Diluted 0.02 (0.51 ) ) (0.08 ) (0.90 ) )
Net income (loss) per ADS
—Basic 0.04 (1.01 ) ) (0.16 ) (1.81 ) )
—Diluted 0.04 (1.01 ) ) (0.16 ) (1.81 ) )
Weighted average number of<br> ordinary shares and ordinary shares equivalents outstanding used in computing net income (loss) per ordinary share
—Basic 155,324,512 157,165,708 155,035,083 156,594,219
—Diluted 157,286,138 157,165,708 155,035,083 156,594,219
Weighted average number of<br> ADS outstanding used in computing net income (loss) per ADS
—Basic 77,662,256 78,582,854 77,517,542 78,297,110
—Diluted 78,643,069 78,582,854 77,517,542 78,297,110

All values are in US Dollars.

Note:

(a) Includes share-based compensation expenses as follows:

Three<br> Months Ended September 30, Nine<br> Months Ended September 30,
2022 2023 2022 2023
RMB RMB US RMB RMB US
Cost of revenues 320,653 311,157 913,725 902,677
Selling and marketing expenses 4,410,641 2,374,275 12,749,192 8,207,677
Research and development expenses 7,272,800 3,550,989 19,179,452 18,656,349
General<br> and administrative expenses 5,287,282 3,224,049 14,486,283 12,152,242
Total share-based compensation<br> expenses 17,291,376 9,460,470 47,328,652 39,918,945

All values are in US Dollars.

NIU TECHNOLOGIES

RECONCILIATIONOF GAAP AND NON-GAAP RESULTS


Three Months Ended September 30, Nine Months Ended September 30,
2022 2023 2022 2023
RMB RMB US RMB RMB US
Net income (loss) 2,883,289 (79,422,326 ) ) (12,330,620 ) (141,666,070 ) )
Add:
Share-based compensation expenses 17,291,376 9,460,470 47,328,652 39,918,945
Adjusted net income (loss) 20,174,665 (69,961,856 ) ) 34,998,032 (101,747,125 ) )

All values are in US Dollars.