6-K

Perion Network Ltd. (PERI)

6-K 2023-08-02 For: 2023-08-02
View Original
Added on April 05, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of August 2023

Commission File Number: 000-51694

Perion Network Ltd.

(Translation of registrant's name into English)

1 Azrieli Center, Building A, 4th Floor

26 HaRokmim Street, Holon, Israel 5885849

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒       Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): N/A

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): N/A


Explanatory Note

On August 2, 2023, Perion Network Ltd. (the “Registrant” or “Perion”) issued a press release titled “Perion Delivers Strong Results with 22% Year-Over-Year Increase in Revenue and 45% Growth in Adjusted EBITDA”. A copy of this press release is furnished as Exhibit 99.1 herewith.

The GAAP financial statements tables contained in the press release attached to this Report on Form 6-K are incorporated by reference into the Registrant’s registration statements on Form F-3 (Files No. 333-254706 and 333-261541) and Form S-8 (File Nos. 333-133968, 333-152010, 333-171781, 333-188714, 333-192376, 333-193145, 333-203641, 333-208278, 333-216494, 333-237196, 333-249846, 333-262260, 333-266928 and 333-272972).

  • 2 -

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

PERION NETWORK LTD.<br><br> <br><br><br> <br>By: /s/ Maoz Sigron<br><br> <br>Name: Maoz Sigron<br><br> <br>Title:   Chief Financial Officer

Date: August 2, 2023

  • 3 -


Exhibit 99.1

    ![](image00001.jpg)

Perion Delivers Strong Results with 22% Year-Over-Year Increase in Revenue

and 45% Growth in Adjusted EBITDA

Company raises annual guidance – focusing on profitability

Tel Aviv & New York – August 2, 2023 – Perion Network Ltd. (NASDAQ and TASE: PERI), a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising – today reported its financial results for the second quarter ended June 30, 2023.

“Our business results demonstrate, once again, our consistent ability to outperform the industry. We accomplish that through focusing on profitability and margin expansion, driven by efficiency and innovation”, stated Tal Jacobson, Perion’s CEO. “Our growth in second-quarter revenue and adjusted EBITDA - up 22% and 45% respectively - highlights our ability to identify and seize lucrative market segments with agility. Our diversification strategy, powered by exceptional execution and investment in technology, has formed the foundation of a business model built for growth.”

Second Quarter 2023 Business Highlights

CTV revenue^1^ increased by 104% year-over-year to $7.2 million, representing 7% of Display Advertising revenue compared to 4% last year
Retail Media^2^ revenue increased by 63% year-over-year to $10.1 million, representing 10% of Display Advertising revenue compared to 8% last year
--- ---
Video revenue increased by 14% year-over-year, representing 41% of Display Advertising revenue compared to 44% last year
--- ---
The number of Average Daily Searches increased by 68% year-over-year to 28.6 million
--- ---
The number of Search Advertising publishers increased by 28% year-over-year to 159
--- ---
Revenue from Perion’s AI-based cookieless targeting solution, SORT®^2^, grew by 84% year-over-year, representing 21% of Display Advertising revenue compared to 14% last year.
--- ---

1  Starting this quarter, we changed our methodology for measuring our CTV activity. We moved from measuring CTV campaigns to measuring CTV channels. The CTV growth trend under both methodologies remains in the same trajectory. Under our updated methodology, revenue generated from CTV in the second quarter of 2022 was $3.5 million vs. $5.1 million under the previous methodology; and in the first quarter of 2023 $3.9 million vs. $6.2 million.

2  Retail Media and SORT® revenue include all media channels, such as, CTV, video and others


Second Quarter 2023 Financial Highlights^1^

In millions,<br><br> except per share data Three months ended Six months ended
June 30, June 30,
2023 2022 % 2023 2022 %
Display Advertising Revenue $ 99.4 $ 81.6 +22% $ 179.3 $ 150.2 +19%
Search Advertising Revenue $ 79.1 $ 65.1 +21% $ 144.4 $ 121.8 +19%
Total Revenue $ 178.5 $ 146.7 +22% $ 323.6 $ 272.0 +19%
Contribution Ex-TAC (Revenue Ex-TAC) $ 77.0 $ 60.7 +27% $ 142.3 $ 115.0 +24%
GAAP Net Income $ 21.4 $ 19.5 +10% $ 45.2 $ 35.0 +29%
Non-GAAP Net Income $ 42.1 $ 24.5 +72% $ 72.0 $ 45.2 +59%
Adjusted EBITDA $ 41.2 $ 28.5 +45% $ 72.5 $ 51.1 +42%
Adjusted EBITDA to Contribution Ex-TAC 54 % 47 % 51 % 44 %
Net Cash Provided by Operating Activities $ 47.4 $ 25.7 +84% $ 65.2 $ 49.3 +32%
GAAP Diluted EPS $ 0.43 $ 0.41 +5% $ 0.91 $ 0.74 +23%
Non-GAAP Diluted EPS $ 0.84 $ 0.51 +65% $ 1.45 $ 0.95 +53%

1 Contribution Ex-TAC, Non-GAAP Net Income, Adjusted EBITDA and Non-GAAP diluted EPS are non-GAAP measures.  See below reconciliation of GAAP to non-GAAP measures.

Outlook for 2023^2^

“We are encouraged by the strong results we achieved in the first half of 2023”, commented Tal Jacobson, Perion’s CEO. “Consequently, we are raising our annual revenue and adjusted EBITDA guidance to reflect increased profitability and margin expansion”.

In millions 2022 Prior 2023 Guidance Current 2023 Guidance YoY<br><br> <br>Growth %^1^
Revenue $640.3 $725-$745 $730-$750 16%
Adjusted EBITDA $132.4 $155+ $167+ 26%
Adjusted EBITDA to Revenue 21% 21%^1^ 23%^1^
Adjusted EBITDA to Contribution Ex-TAC 49% 50%^1^ 54%^1^

1 Calculated^^at revenue guidance midpoint. Adjusted EBITDA year-over-year growth calculated based on $167 million.

2 We have not provided an outlook for GAAP Income from operations or reconciliation of Adjusted EBITDA guidance to GAAP Income from operations, the closest corresponding GAAP measure, because we do not provide guidance for certain of the reconciling items on a consistent basis due to the variability and complexity of these items, including but not limited to the measures and effects of our stock-based compensation expenses directly impacted by unpredictable fluctuation in our share price and amortization in connection with future acquisitions. Hence, we are unable to quantify these amounts without unreasonable efforts.

2


Financial Comparison for the Second Quarter of 2023

Revenue: Revenue increased by 22% to $178.5 million in the second quarter of 2023 from $146.7 million in the second quarter of 2022. Display Advertising revenue increased 22% year-over-year, accounting for 56% of total revenue, primarily due to a 14% year-over-year increase in video revenue to $40.9 million and 104% year-over-year increase in CTV revenue to $7.2 million. Search Advertising revenue increased by 21% year-over-year, accounting for 44% of revenue, primarily due to a 68% increase in Average Daily Searches and a 28% increase in the number of publishers. RPM gradually increased in the second quarter compared to the first quarter of 2023.

Traffic Acquisition Costs and Media Buy (“TAC”): TAC amounted to $101.5 million, or 57% of revenue, in the second quarter of 2023, compared with $86.0 million, or 59% of revenue, in the second quarter of 2022. The margin expansion was primarily due to improved product mix in addition to media buying optimization, enabled by leveraging data and buying power.

GAAP Net Income: GAAP net income increased by 10% to $21.4 million in the second

    quarter of 2023 from $19.5 million in the second quarter of 2022. GAAP net income in the second quarter of 2023 includes a $14.6 million fair-value adjustment of the contingent consideration payable in respect to the Vidazoo acquisition due to overachievement and an amendment to the share purchase agreement entered into effect
      this quarter as a result of their outstanding performance.

Non-GAAP Net Income: Non-GAAP net income was $42.1 million, or 24% of revenue, in the second quarter of 2023, compared with $24.5 million, or 17% of revenue, in the second quarter of 2022. A reconciliation of GAAP to Non-GAAP net income is included in this press release.

Adjusted EBITDA: Adjusted EBITDA was $41.2 million, or 23% of revenue (and 54% of Contribution Ex-TAC) in the second quarter of 2023, compared with $28.5 million, or 19% of revenue (and 47% of Contribution Ex-TAC) in the second quarter of 2022. A reconciliation of GAAP income from operations to Adjusted EBITDA is included in this press release.

Cash Flow from Operations: Net cash provided by operating activities in the second quarter of 2023 was $47.4 million, compared with $25.7 million in the second quarter of 2022.

Net cash: As of June 30, 2023, cash and cash equivalents, short-term bank deposits and marketable securities amounted to $483.3 million, compared with $429.6 million as of December 31, 2022.

Conference Call

Perion’s management will host a conference call to discuss the results at 8:30 a.m. ET today:

Registration link:

https://incommconferencing.zoom.us/webinar/register/WN_xMvsgXNoSAyrwYE3yNKUcA#/registration

3


Toll Free: 1-877-407-0779
Toll/International: 1-201-389-0914
--- ---

A replay of the call and a transcript will be available within approximately 24 hours of the live event on Perion’s website.

About Perion Network Ltd.

Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.

For more information, visit Perion's website at www.perion.com.

Non-GAAP Measures

Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude certain items. This press release includes certain non-GAAP measures, including Contribution Ex-TAC, Adjusted EBITDA, Non-GAAP net income and Non-GAAP earning per share.

Contribution Ex-TAC presents revenue reduced by traffic acquisition costs and media buy, reflecting a portion of our revenue that must be directly passed to publishers or advertisers and presents our revenue excluding such items. We believe Contribution Ex-TAC is a useful measure in assessing the performance of the Company because it facilitates a consistent comparison against our core business without considering the impact of traffic acquisition costs and media buy related to revenue reported on a gross basis.

Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ("Adjusted EBITDA") is defined as income from operations excluding stock-based compensation expenses, depreciation, amortization of acquired intangible assets, retention and other acquisition-related expenses and gains and losses recognized with respect to changes in the fair value of contingent consideration.

Non-GAAP net income and Non-GAAP earnings per share are defined as net income and net earnings per share excluding stock-based compensation expenses, retention and other acquisition-related expenses, revaluation of acquisition-related contingent consideration, amortization of acquired intangible assets and the related taxes thereon, non-recurring expenses, foreign exchange gains and losses associated with ASC-842, as well as gains and losses recognized with respect to changes in fair value of contingent consideration.

The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful to investors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, we are unable to quantify certain amounts that would be required for such presentation without unreasonable effort. Consequently, no reconciliation of the forward-looking non-GAAP financial measures is included in this press release. A reconciliation between results on a GAAP and non-GAAP basis is provided in the last table of this press release.

4


Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should”, “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, changes in applicable laws and regulations as well as industry self-regulation, data breaches, cyber-attacks and other similar incidents, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2022 filed with the SEC on March 15, 2023. Perion does not assume any obligation to update these forward-looking statements.

Contact Information:

Perion Network Ltd.

Dudi Musler, VP of Investor Relations

+972 (54) 7876785

dudim@perion.com

Source: Perion Network Ltd

5


PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS


In thousands (except share and per share data)

Three months ended Six months ended
June 30, June 30,
2023 2022 2023 2022
(Unaudited) (Unaudited) (Unaudited) (Unaudited)
Revenue
Display Advertising $ 99,379 $ 81,551 $ 179,257 $ 150,154
Search Advertising 79,091 65,105 144,363 121,817
Total Revenue 178,470 146,656 323,620 271,971
Costs and Expenses
Cost of revenue 9,589 6,861 17,148 13,474
Traffic acquisition costs and media buy 101,482 85,956 181,357 156,930
Research and development 8,236 8,336 16,589 17,369
Selling and marketing 13,857 13,955 28,812 27,293
General and administrative 7,413 6,468 13,956 12,134
Changes in fair value of contingent consideration 14,602 - 14,602 -
Depreciation and amortization 3,405 3,208 6,766 6,393
Total Costs and Expenses 158,584 124,784 279,230 233,593
Income from Operations 19,886 21,872 44,390 38,378
Financial income, net 5,158 903 8,586 1,507
Income before Taxes on income 25,044 22,775 52,976 39,885
Taxes on income 3,638 3,275 7,785 4,919
Net Income $ 21,406 $ 19,500 $ 45,191 $ 34,966
Net Earnings per Share
Basic $ 0.46 $ 0.44 $ 0.97 $ 0.79
Diluted $ 0.43 $ 0.41 $ 0.91 $ 0.74
Weighted average number of shares
Basic 46,961,028 44,439,023 46,673,439 44,238,414
Diluted 49,637,258 47,292,249 49,551,061 47,210,769

6


PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS


In thousands

June 30, December 31,
2023 2022
(Unaudited) (Audited)
ASSETS
Current Assets
Cash and cash equivalents $ 185,928 $ 176,226
Restricted cash 1,315 1,295
Short-term bank deposits 225,300 253,400
Accounts receivable, net 140,734 160,488
Prepaid expenses and other current assets 18,947 12,049
Marketable Securities 72,090 -
Total Current Assets 644,314 603,458
Long-Term Assets
Property and equipment, net 3,181 3,611
Operating lease right-of-use assets 8,318 10,130
Goodwill and intangible assets, net 241,235 247,191
Deferred taxes 6,414 5,779
Other assets 52 49
Total Long-Term Assets 259,200 266,760
Total Assets $ 903,514 $ 870,218
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts payable $ 145,639 $ 155,854
Accrued expenses and other liabilities 29,861 37,869
Short-term operating lease liability 3,920 3,900
Deferred revenue 1,978 2,377
Short-term payment obligation related to acquisitions 69,333 34,608
Total Current Liabilities 250,731 234,608
Long-Term Liabilities
Payment obligation related to acquisition - 33,113
Long-term operating lease liability 5,480 7,580
Other long-term liabilities 10,811 11,783
Total Long-Term Liabilities 16,291 52,476
Total Liabilities 267,022 287,084
Shareholders' equity
Ordinary shares 405 398
Additional paid-in capital 522,217 513,534
Treasury shares at cost (1,002 ) (1,002 )
Accumulated other comprehensive loss (1,105 ) (582 )
Retained earnings 115,977 70,786
Total Shareholders' Equity 636,492 583,134
Total Liabilities and Shareholders' Equity $ 903,514 $ 870,218

7


PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS


In thousands

Three months ended Six months ended
June 30, June 30,
2023 2022 2023 2022
(Unaudited) (Unaudited) (Unaudited) (Unaudited)
Cash flows from operating activities
Net Income $ 21,406 $ 19,500 $ 45,191 $ 34,966
Adjustments required to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 3,405 3,208 6,766 6,393
Stock-based compensation expenses 3,100 2,701 6,502 5,129
Foreign currency translation (11 ) (128 ) (13 ) (174 )
Accrued interest, net 2,150 (639 ) (2,031 ) (1,181 )
Deferred taxes, net (554 ) (44 ) (476 ) (248 )
Accrued severance pay, net (1,873 ) 409 (275 ) 503
Gain from sale of property and equipment (5 ) (6 ) (17 ) (6 )
Net change in operating assets and liabilities 19,754 720 9,504 3,893
Net cash provided by operating activities $ 47,372 $ 25,721 $ 65,151 $ 49,275
Cash flows from investing activities
Purchases of property and equipment, net of sales (217 ) (177 ) (351 ) (429 )
Marketable securities, net (20,789 ) - (72,195 ) -
Short-term deposits, net 26,000 (1,000 ) 28,100 (33,400 )
Cash paid in connection with acquisitions, net of cash acquired - (6,170 ) - (9,570 )
Net cash provided by (used in) investing activities $ 4,994 $ (7,347 ) $ (44,446 ) $ (43,399 )
Cash flows from financing activities
Proceeds from exercise of stock-based compensation 125 346 2,188 1,294
Payments of contingent consideration - (9,091 ) (13,256 ) (9,091 )
Net cash provided by (used in) financing activities $ 125 $ (8,745 ) $ (11,068 ) $ (7,797 )
Effect of exchange rate changes on cash and cash equivalents and restricted cash 8 (147 ) 85 (177 )
Net increase (decrease) in cash and cash equivalents and restricted cash 52,499 9,482 9,722 (2,098 )
Cash and cash equivalents and restricted cash at beginning of period 134,744 93,955 177,521 105,535
Cash and cash equivalents and restricted cash at end of period $ 187,243 $ 103,437 $ 187,243 $ 103,437

8


PERION NETWORK LTD. AND ITS SUBSIDIARIES

RECONCILIATION OF GAAP TO NON-GAAP RESULTS


In thousands

Three months ended Six months ended
June 30, June 30,
2023 2022 2023 2022
(Unaudited) (Unaudited)
Total Revenue $ 178,470 $ 146,656 $ 323,620 $ 271,971
Traffic acquisition costs and media buy 101,482 85,956 181,357 156,930
Contribution Ex-TAC $ 76,988 $ 60,700 $ 142,263 $ 115,041
Three months ended Six months ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2023 2022 2023 2022
(Unaudited) (Unaudited)
GAAP Income from Operations $ 19,886 $ 21,872 $ 44,390 $ 38,378
Stock-based compensation expenses 3,100 2,701 6,502 5,129
Retention and other acquisition-related expenses 250 679 257 1,230
Changes in fair value of contingent consideration 14,602 - 14,602 -
Amortization of acquired intangible assets 2,992 2,812 5,955 5,601
Depreciation 413 396 811 792
Adjusted EBITDA $ 41,243 $ 28,460 $ 72,517 $ 51,130

9


PERION NETWORK LTD. AND ITS SUBSIDIARIES

RECONCILIATION OF GAAP TO NON-GAAP RESULTS


In thousands (except share and per share data)

Three months ended Six months ended
June 30, June 30,
2023 2022 2023 2022
(Unaudited) (Unaudited)
GAAP Net Income $ 21,406 $ 19,500 $ 45,191 $ 34,966
Stock-based compensation expenses 3,100 2,701 6,502 5,129
Amortization of acquired intangible assets 2,992 2,812 5,955 5,601
Retention and other acquisition-related expenses 250 679 257 1,230
Changes in fair value of contingent consideration 14,602 - 14,602 -
Foreign exchange losses (gains) associated with ASC-842 (81 ) (548 ) (198 ) (745 )
Revaluation of acquisition-related contingent consideration 147 129 292 261
Taxes on the above items (289 ) (771 ) (574 ) (1,212 )
Non-GAAP Net Income $ 42,127 $ 24,502 $ 72,027 $ 45,230
Non-GAAP diluted earnings per share $ 0.84 $ 0.51 $ 1.45 $ 0.95
Shares used in computing Non-GAAP diluted earnings per share 49,922,156 47,906,671 49,832,074 47,744,781

10