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8-K

PSQ Holdings, Inc. (PSQH)

8-K 2024-08-14 For: 2024-08-14
View Original
Added on April 08, 2026

UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549


FORM

8-K


CURRENT

REPORT


PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): August 14, 2024


PSQ Holdings, Inc.(Exact name of registrant as specified in its charter)

Delaware 001-40457 86-2062844
(State or other jurisdiction <br><br>of incorporation) (Commission File Number) (I.R.S. Employer <br><br>Identification Number)

250 S. Australian Avenue, Suite 1300

West Palm Beach, Florida 33401(Address of principal executive offices, including zip code)

Registrant’s telephone number, including area code:

(877) 776-2402

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading Symbol(s) Name of each exchange on which registered
Class A common stock, par value $0.0001 per share PSQH New York Stock Exchange
Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share PSQH.WS New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02. Results of Operations and Financial Condition.


On August 14, 2024, PSQ Holdings, Inc. (the “Company”) issued a press release announcing its financial and operating results for the quarter ended June 30, 2024. A copy of the press release is furnished herewith as Exhibit 99.1.

The information in Item 2.02 of this Current Report on Form 8-K and the press release furnished as Exhibit 99.1 hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as expressly set forth by specific reference in such a filing.


**Item 7.01 Regulation FD Disclosure.**‌

On August 14, 2024, the Company issued the press release described above in Item 2.02 of this Current Report on Form 8-K. The press release is attached as Exhibit 99.1 and incorporated into this Item 7.01 by reference.

All statements in the press release, other than historical financial information, may be deemed to be forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Although the Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance, and actual results or developments may differ materially from those in the forward-looking statements. See the Company’s other filings with the Securities and Exchange Commission (the “SEC”) for a discussion of other risks and uncertainties. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The information in this Current Report on Form 8-K under Item 7.01 is being “furnished” and not “filed” with the SEC for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities under such section. Furthermore, such information shall not be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, unless specifically identified as being incorporated therein by reference.


**Item 9.01 Financial Statements and Exhibits.**‌


(d) Exhibits

Exhibit No. Description
99.1 Press Release, dated August 14, 2024
104 Cover Page Interactive Data File (embedded within the inline XBRL document)
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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

PSQ Holdings, Inc.
Date: August 14, 2024 By: /s/ James M. Giudice
Name: James M. Giudice
Title: Chief Legal Officer and General Counsel

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Exhibit 99.1


PublicSquare Reports Second Quarter 2024 FinancialResults


Increased Second Quarter 2024 Net Revenueby over 11x YoY


Second Quarter 2024 Net Revenue Exceeds FullYear 2023 Net Revenue

Company Presents Forward Vision for New PaymentsBusiness

Signed Agreement for $10 million ConvertibleNote to Fund Payments Business

WEST PALM BEACH, Fla, August 14, 2024 — PSQ Holdings, Inc.(NYSE: PSQH) (“PublicSquare,” or the “Company”), America’s leading commerce and payments ecosystem valuing life, family, and liberty, today announced financial results for the second quarter 2024.

Michael Seifert, Chairman and Chief Executive Officer of PublicSquare, commented, “Our second-quarter results show we are on a solid path towards profitability with revenue growth far outpacing the growth of expenses, but the greatest success of the last quarter is the strong foundation we have set for the future of our Marketplace and Payments ecosystem. Three years ago, our business consisted of an idea, a few lines of code, and seven employees in a one-room office. We had a roadmap filled with promise, but we knew our vision could only be accomplished through determined and deft execution. We put our heads down, got to work, and the growth we’ve experienced has exceeded our expectations. We generated $7,000 in revenue in 2021, $475,000 in 2022, $5.7 million in 2023, and in the last quarter alone, generated $6.0 million. We’ve executed, and yet we as a team hold the firm belief that we have barely scratched the surface of our business potential. This year, we’ve focused on developing our payments business in order to serve our tens of thousands of merchants with best-in-class technology, competitive rates, and a cancel-proof promise. We believe, with the launch of our payment stack this month, with over $200M in annualized GMV (“Gross Merchandise Value”) in payments processing volume already under contract and integrating, and with a line of sight to $1.0 billion of annualized GMV by the beginning of the 2024 Christmas shopping season, our vision for the Marketplace and Payments ecosystem is materializing and is ready for scale. The $10 million convertible note investment will supercharge this initiative and allow us to capitalize on the strong demand we’ve received from our merchants.”

SECOND HALF 2024 OUTLOOK

Looking ahead into the remainder of 2024, the Company expects to hit several significant milestones and make certain strategic changes throughout its business. Most significantly, the Company will formally launch its payments platform, for which it already has over $200 million of annualized GMV under contract, with a line of sight to $1.0 billion of annualized GMV by the beginning of the 2024 Christmas shopping season.

In light of the enhanced focus on its financial technology stack and the synergies that are materializing between the Marketplace and Financial Technology, the Company intends to sunset the brand name “Credova” and consolidate the branding, marketing, and product features under the name “PublicSquare”. The PublicSquare Marketplace will continue to focus its offerings on a family-values-oriented audience, targeting its core consumers with a better shopping experience while expanding its Business-to-Business (“B2B”) and Business-to-Consumer (“B2C”) software as a service (“SaaS”) offerings to merchants through payments, credit, and advertising services. This change, along with reallocating and consolidating people and resources, are expected to result in cost savings for the overall business.

The Company’s Brands segment will launch EveryLife soaps & lotions in the third quarter of 2024, expanding its product offerings into a vertical the Company’s consumers have been demanding, followed in the fourth quarter by the addition of a training pants line and the international expansion of the EveryLife brand to South Korea. The Company now expects its Eden feminine care brand to launch in the first quarter of 2025, aligning with the renewed focus of the overall business. The Company’s brands remain a successful part of its portfolio, and the company will continue to make appropriate investments in this segment; however, the company expects that in the medium to long term, as its SaaS offerings grow, brands will occupy a smaller percentage of its revenue base in the future.

LOCK-UP AGREEMENT EXTENSION

Chairman and CEO Michael Seifert, Chief Financial Officer Brad Searle, and Investor and Advisor Donald Trump Jr. extended their lock-up agreements for an additional 12 months in the third quarter of 2024 to indicate their strong belief in and commitment to the business’s promising future.


SECOND QUARTER 2024 HIGHLIGHTS

Net revenue increased 1,030%, and cash flow operating expenses only rose 49% compared to the second quarter 2023
Increased net revenue (net of returns & discounts) by 73% quarter over quarter to $6.0 million compared to $3.5 million in<br>the first quarter 2024
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Gross Margin increased to 67% in the second quarter of 2024 compared to 43% in the first quarter 2024
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Dusty Wunderlich was promoted to Chief Strategy Officer of PublicSquare; prior to this role, Dusty was the President of Credova
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Mike Hebert was promoted to Chief Operating Officer of PublicSquare; prior to this role, Mike was Chief People Officer of PublicSquare
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SUBSEQUENT EVENTS

On August 13, 2024, Randy Carlson was promoted to Chief Technology Officer of PublicSquare; prior to this role, Randy was Senior Vice<br>President of Engineering

Second Quarter 2024 Prepared Remarks & Discussion

Management will host prepared remarks today at 9:00 am ET. The live webcast and replay can be accessed at https://investors.publicsquare.com. PublicSquare has utilized the Say Technologies platform to allow shareholders to submit questions to management in advance of the webcast. Management will respond to previously submitted top questions that pertain to PublicSquare’s strategic priorities, business operations, financial position, and efforts to continue enhancing the business.

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About PublicSquare

PublicSquare is America’s leading commerce and payments ecosystem, valuing life, family, and liberty. PublicSquare operates under three segments: Marketplace, Financial Technology, and Brands. The primary mission of the Marketplace segment is to help consumers “shop their values” and put purpose behind their purchases. PublicSquare leverages data and insights from the Marketplace to assess its customers’ needs and provide wholly-owned quality financial products and brands. PublicSquare’s Financial Technology segment comprises Credova, a consumer finance company, and PublicSquare Payments, a payments processing company. PublicSquare’s Brands segment comprises EveryLife, a premium D2C life-affirming baby products company, and PSQLink, a digital marketing and customer relationship management (“CRM”) platform. The PublicSquare Marketplace is free to join for both consumers and business owners. Download the app on the App Store or Google Play, or visit PublicSquare.com to learn more.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the “safe harbor” provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words “anticipate,” “believe,” “could,” “expect,” “estimate,” “future,” “intend,” “may,” “might,” “strategy,” “opportunity,” “plan,” “project,” “possible,” “potential,” “project,” “predict,” “scales,” “representative of,” “valuation,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions, and in this press release, include statements about our anticipated launch of our payments platform and its anticipated GMV, the expansion of our EveryLife product line, including our expansion to South Korea, the anticipated launch of our Eden care brand and our outlook; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion and growth of our operations, including the possibility that any of the anticipated benefits of the Credova transaction will not be realized or will not be realized within the expected time period, (ii) the ability of PublicSquare and Credova to integrate the business successfully and to achieve anticipated synergies and value creation, (iii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare’s business and changes in the combined capital structure, (iv) the ability to implement business plans, growth, marketplace and other expectations, and identify and realize additional opportunities, (v) risks related to PublicSquare’s limited operating history, the rollout and/or expansion of its business and the timing of expected business milestones, (vi) risks related to PublicSquare’s potential inability to achieve or maintain profitability and generate significant revenue, (vii) the ability to raise capital on reasonable terms as necessary to develop its products in the timeframe contemplated by PublicSquare’s business plan, (viii) the ability to execute PublicSquare’s anticipated business plans and strategy, (ix) the ability of PublicSquare to enforce its current or future intellectual property, including patents and trademarks, along with potential claims of infringement by PublicSquare of the intellectual property rights of others, (x) actual or potential loss of key influencers, media outlets and promoters of PublicSquare’s business or a loss of reputation of PublicSquare or reduced interest in the mission and values of PublicSquare and the segment of the consumer marketplace it intends to serve, and (xi) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through “bricks and mortar” operations. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in PublicSquare’s public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and PublicSquare does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. PublicSquare gives no assurance that PublicSquare will achieve its expectations.

Investors Contact:

investment@publicsquare.com

Media Contact:

pr@publicsquare.com

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PSQ HOLDINGS, INC. (dba PublicSquare)

Condensed Consolidated Balance Sheets


December 31,
2023
Assets
Current assets
Cash and cash equivalents 7,613,430 $ 16,446,030
Restricted cash 136,488 -
Accounts receivable, net 340,594 204,879
Loans held for investment, net of allowance for credit losses of 616,812 as of June 30, 2024 4,342,928 -
Interest Receivable 358,270 -
Inventory 1,277,709 1,439,182
Prepaid expenses and other current assets 2,783,388 3,084,576
Total current assets 16,852,807 21,174,667
Loans held for investment, net of allowance for credit losses of 81,265 as of June 30, 2024, non-current 572,182 -
Property and equipment, net 339,113 127,139
Intangible assets, net 15,858,943 3,557,029
Goodwill 10,930,978 -
Operating lease, right-of-use assets 456,795 324,238
Deposits 49,617 63,546
Total assets 45,060,435 $ 25,246,619
Liabilities and stockholders’ equity
Current liabilities
Revolving line of credit 3,507,574 $ -
Accounts payable 3,923,344 1,828,508
Accrued expenses 1,118,867 1,641,553
Deferred revenue 241,784 225,148
Operating lease liabilities, current portion 243,609 310,911
Total current liabilities 9,035,178 4,006,120
Convertible promissory notes, related party (Note 12) 10,000,000 -
Convertible promissory notes 8,449,500 -
Warrant liabilities 4,807,500 10,130,000
Earn-out liabilities 320,000 660,000
Operating lease liabilities 218,622 16,457
Total liabilities 32,830,800 14,812,577
Commitments and contingencies (Note 16)
Stockholders’ equity
Preferred stock, 0.0001 par value; 50,000,000 authorized shares; no shares issued and outstanding as of June 30, 2024 and December 31, 2023 - -
Class A Common stock, 0.0001 par value; 500,000,000 authorized shares; 28,177,917 shares and 24,410,075 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively 2,817 2,441
Class C Common stock, 0.0001 par value; 40,000,000 authorized shares; 3,213,678 shares issued and outstanding as of June 30, 2024, and December 31, 2023 321 321
Additional paid in capital 98,251,713 72,644,419
Accumulated deficit (86,025,216 ) (62,213,139 )
Total stockholders’ equity 12,229,635 10,434,042
Total liabilities and stockholders’ equity 45,060,435 $ 25,246,619

All values are in US Dollars.

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PSQ HOLDINGS, INC. (dba PublicSquare)

Condensed Consolidated Statements of Operations (Unaudited)

For the Three Months Ended<br> June 30, For the Six Months Ended<br> June 30,
2024 2023 2024 2023
Revenues, net $ 5,985,228 $ 529,707 $ 9,451,117 $ 907,741
Costs and expenses:
Cost of revenue (exclusive of depreciation and amortization expense shown below) 531,098 432,934 1,129,459 795,907
Cost of goods sold (exclusive of depreciation and amortization expense shown below) 1,438,843 - 2,830,251 -
General and administrative 10,993,793 3,895,467 21,256,671 7,987,317
Sales and marketing 5,090,331 2,402,783 9,772,969 3,068,840
Research and development 1,031,794 288,484 2,173,752 536,984
Depreciation and amortization 930,874 699,237 1,227,471 1,244,574
Total costs and expenses 20,016,733 7,718,905 38,390,573 13,633,622
Operating loss (14,031,505 ) (7,189,198 ) (28,939,456 ) (12,725,881 )
Other income (expense):
Other income, net 52,599 48,549 155,978 53,687
Change in fair value of convertible promissory notes - (13,423,204 ) - (14,571,109 )
Change in fair value of earn-out liabilities 220,000 - 340,000 -
Change in fair value of warrant liabilities 3,091,000 - 5,322,500 -
Interest expense, net (553,303 ) (155,854 ) (677,481 ) (163,855 )
Loss before income taxes (11,221,209 ) (20,719,707 ) (23,798,459 ) (27,407,158 )
Income tax expense (14,037 ) (1,600 ) (13,618 ) (1,789 )
Net loss $ (11,235,246 ) $ (20,721,307 ) $ (23,812,077 ) $ (27,408,947 )
Net loss per common share, basic and diluted $ (0.36 ) $ (1.18 ) $ (0.80 ) $ (1.62 )
Weighted average shares outstanding, basic and diluted 31,391,595 17,538,437 29,901,952 16,934,803

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PSQ HOLDINGS, INC. (dba PublicSquare)

Condensed Consolidated Statements of Cash Flows (Unaudited)

For the six months ended<br> June 30,
2024 2023
Cash Flows from Operating Activities
Net loss $ (23,812,077 ) $ (27,408,947 )
Adjustment to reconcile net loss to cash used in operating activities:
Change in fair value of convertible promissory notes - 14,571,109
Change in fair value of warrant liabilities (5,322,500 ) -
Change in fair value of earn-out liabilities (340,000 ) -
Share-based compensation 11,058,185 -
Amortization of step-up in loans held for investment 269,829 -
Provision for credit losses on loans held for investment 154,202 -
Origination of loans and leases for resale (10,124,894 ) -
Proceeds from sale of loans and leases for resale 11,247,135 -
Gain on sale of loans and leases (1,122,241 ) -
Depreciation and amortization 1,227,471 1,244,574
Non-cash operating lease expense 208,564 82,673
Changes in operating assets and liabilities:
Accounts receivable (493,985 ) -
Prepaid expenses and other current assets 1,571,121 (745,075 )
Inventory 161,473 -
Deposits 13,929 (30,202 )
Accounts payable (1,335,335 ) 149,173
Accrued expenses (110,806 ) 2,135,248
Deferred revenue 16,636 63,867
Operating lease payments (206,258 ) (80,071 )
Net cash used in operating activities (16,939,551 ) (10,017,651 )
Cash flows from Investing Activities
Software development costs (1,777,479 ) (992,467 )
Principal paydowns on loans held for investment 5,265,396 -
Disbursements for loans held for investment (3,576,860 ) -
Acquisition of businesses, net of cash acquired 141,215 -
Purchase of short-term investments - (10,049,870 )
Purchase of intangible assets and trademarks - (86,601 )
Purchases of property and equipment - (113,064 )
Net cash provided by (used in) investing activities 52,272 (11,242,002 )
Cash flows from Financing Activities
Proceeds from convertible note payable, related party (Note 12) 10,000,000 -
Proceeds from convertible note payable - 22,500,000
Proceeds from the issuance of common stock - 2,600,125
Repayments on revolving line of credit (1,808,833 ) -
Repayment of subscription payable - (400 )
Net cash provided by financing activities 8,191,167 25,099,725
Net (decrease) increase in cash and cash equivalents (8,696,112 ) 3,840,072
Cash, cash equivalents and restricted cash beginning of period 16,446,030 2,330,405
Cash, cash equivalents and restricted cash end of the period $ 7,749,918 $ 6,170,477
Cash and cash equivalents $ 7,613,430 $ 6,170,477
Restricted cash 136,488 -
Total cash, cash equivalents and restricted cash, end of the period $ 7,749,918 $ 6,170,477
Supplemental Non-Cash Investing and Financing Activity
Accrued variable compensation settled with RSU grants $ 411,880 $ -
Shares issued in connection with Credova Merger $ 14,137,606 $ -
Note Exchange in connection with Credova Merger $ 8,449,500 $ -
Brand intangible purchase for stock $ - $ 1,334,850
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Adjusted EBITDA

Adjusted EBITDA, a non-GAAP financial measure, as net earnings (loss) before interest and other expenses, net, income tax expense, depreciation and amortization, as adjusted to exclude change in fair value of our financial instruments, other income (expense), net, transaction expenses and share-based compensation expense. We utilize adjusted EBITDA as an internal performance measure in the management of our operations because we believe the exclusion of these non-cash and non-recurring charges allow for a more relevant comparison of our results of operations to other companies in our industry. Adjusted EBITDA should not be viewed as a substitute for net loss calculated in accordance with GAAP, and other companies may define adjusted EBITDA differently.

The following table provides a reconciliation of net loss to adjusted EBITDA to net loss for the periods presented:

For the three months ended For the six months ended
June 30, June 30,
2024 2023 2024 2023
Net loss $ (11,235,246 ) $ (20,721,307 ) $ (23,812,077 ) $ (27,408,947 )
Excluding:
Interest expense, net 553,303 155,854 677,481 163,855
Income tax expense 14,037 1,600 13,618 1,789
Change in fair value of convertible notes - 13,423,204 - 14,571,109
Change in fair value of earnout liabilities (220,000 ) - (340,000 ) -
Change in fair value of warrant liabilities (3,091,000 ) - (5,322,500 ) -
Other income, net (52,599 ) (48,549 ) (155,978 ) (53,687 )
Depreciation and amortization 930,874 699,237 1,227,471 1,244,574
Share-based compensation (exclusive of what is shown above in transaction costs) 5,171,760 - 10,170,774 -
Transaction costs incurred in connection with acquisitions 1,908 - 2,295,502 -
Adjusted EBITDA $ (7,926,963 ) $ (6,489,961 ) $ (15,245,709 ) $ (11,481,307 )

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