8-K

UNITEDSTATESSECURITIES AND EXCHANGE COMMISSION****WASHINGTON, DC 20549

FORM8-K

CURRENT REPORT PURSUANTTO SECTION 13 OR 15(D) OF THESECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): June 8, 2021

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Securities registered pursuant to Section 12(b) of the Act:

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure

On June 8, 2021, Splash Beverage Group, Inc. (the “Company”) issued a press release announcing, subject to meeting all initial listing requirements (including the pricing requirement), the Company’s uplist to NYSE American, LLC. A copy of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

The information in this Item 7.01, including the press release, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by reference to such filing.

Item 9.01 Financial Statementsand Exhibits

(d) Exhibits.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: June 8, 2021

Exhibit 99.1

Splash Beverage Group Inc. Announces Uplist to NYSEAmerican Exchange

Fort Lauderdale, Fla--(June 8, 2021) - Splash Beverage Group, Inc. (OTCQB: SBEV) (the “Company”) (https://www.SplashBeverageGroup.com), a portfolio company of leading beverage brands, announces today that, subject to meeting all requirements (including the price requirement) at the time of listing, the Company has been approved to uplist to the NYSE American Exchange in conjunction with an underwritten public offering and one-for-three reverse stock split of the Company’s common stock effective June 11, 2021. The ticker for the Company’s common stock will remain unchanged, as “SBEV,” and the stock is expected to commence trading on a post-split basis under CUSIP 84862C203 at the opening of trading on June 11, 2021. The Company’s warrants will also begin trading on June 11, 2021, under the ticker “SBEV WS” under CUSIP 84862C 112.

CEO Robert Nistico states, “We are thrilled that the Company has been approved to begin trading on the NYSE American Exchange. This uplist to a senior U.S. exchange marks an impactful milestone for Splash Beverage Group.”

“I want to thank our employees for their hard work and perseverance in support of this great accomplishment, and concurrently, our shareholders for their patience and continued support of Splash Beverage Group. This move creates the opportunity for the Company to have more visibility from a much broader pool of investors and, in turn, increased liquidity. With this in mind, we are now even more excited about Splash Beverage Group’s future growth potential.”

This press release does not constitute an offer to sell or a solicitation of an offer to buy any securities of any entity.

Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

About Splash Beverage Group, Inc.:

Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk.

SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.

Forward-Looking Statement

This press release includes “forward-looking statements”within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,”“budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,”“could,” “should,” “believes,” “predicts,” “potential,” “continue”and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significantrisks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you shouldnot rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may causesuch differences include, without limitation inability to close an underwritten public offering in a timely manner and the risks disclosedin the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 8, 2021 and in the Company’sother filings with the Securities and Exchange Commission. The foregoing list of factors is not exclusive. Readers are cautioned not toplace undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Companydisclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this pressrelease.

Contact Information:

Splashbeveragegroup.com

info@splashbeveragegroup.com

954-745-5815

SOURCE: Splash Beverage Group, Inc.