Earnings Call
Sprouts Farmers Market, Inc. (SFM)
Earnings Call Transcript - SFM Q3 2024
Operator, Operator
Good day and thank you for standing by, welcome to the Sprouts Farmers Market Third Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speakers’ presentation, there will be a question-and-answer session. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Susannah Livingston. Please go ahead.
Susannah Livingston, Speaker
Thank you, and good afternoon, everyone. We are pleased you are joining Sprouts on our Third Quarter 2024 Earnings Call. Jack Sinclair, Chief Executive Officer and Curtis Valentine, Chief Financial Officer are with me today. The earnings release announcing our third quarter 2024 results, the webcast of this call and financial slides can be accessed through the investor relations section of our website at investors.sprouts.com. During this call, management may make certain forward-looking statements, including statements regarding our expectations for 2024 and beyond. These statements involve several risks and uncertainties that could cause results to differ materially from those described in the forward-looking statement. For more information, please refer to the risk factors discussed in our SEC filings and the commentary on forward-looking statements at the end of our earnings release. Our remarks today include references to non-GAAP measures. Please see the tables in our earnings release to reconcile our non-GAAP measures to comparable GAAP figures. With that, let me hand it over to Jack.
Jack Sinclair, CEO
Thanks, Susannah, and good afternoon, everyone. The dedication and hard work of our 33,000 team members drove excellent results in the third quarter surpassing our expectations. Our sales increased by 14% compared to the third quarter of 2023, including an 8.4% increase in comparable store sales. Additionally, our diluted earnings per share grew by 40% from last year. Firstly, I would like to express my gratitude to the teams in Florida, Georgia, and the Carolinas for their amazing support of their communities during the recent hurricane season. Much work still needs to be done, but our teams continue to demonstrate our core value of care, as these communities recover. The progress we've achieved in the business directly results from aligning our execution with our strategy. Focusing on our target customer drives all functions in our business. It begins with our team members who provide exceptional service and create an outstanding in-store experience for our customers, resulting in some of our highest customer service scores. We are growing our assortment of differentiated attribute-focused products to meet the demands of our health enthusiast customers, resulting in increased foot traffic. I'm especially encouraged by the collaboration and coordination across functions in executing exciting merchandising events and providing enhanced customer engagement, which has been instrumental to our success. Whilst delivering in the short-term, we're making significant investments in infrastructure to support the business's growth for many years to come. I will talk more about these later. For now, I'll hand it to Curtis to review our financial performance in the third quarter and our 2024 outlook. Curtis?
Curtis Valentine, CFO
Thanks, Jack, and good afternoon, everyone. For the Q3, total sales were $1.9 billion, up $232 million or 14% from the same period last year. This increase was driven by comparable store sales growth of 8.4% and the addition of new stores. Our comp was split fairly evenly between traffic and basket and we saw a strong traffic comp both in-store and online. E-commerce sales also increased by 36%, representing 14.5% of our total sales for the quarter. In addition, Sprouts Brand contributed 23% to our total sales for the quarter. Once again, the company's sales performance was healthy and balanced across all our key comp drivers, categories, and geographies. While all business components remain strong, our sequential improvement from Q2 to Q3 was primarily driven by improved in-store traffic and strong comp performance from new vintages. In addition, the consumers' pivot toward food-at-home and a growing focus on healthy living is bringing additional customers to Sprouts. We remain disciplined in executing our strategy, which allows us to capitalize on these tailwinds. In the third quarter, our gross margin was 38.1%, approximately 150 basis points higher than the adjusted gross margin from last year. This increase was due primarily to improved shrink, as we lap our challenges in the prior year and leveraged our improvements in inventory management. In the longer term, we remain focused on cost management and looking for opportunities to mitigate our cost headwinds. Store closure and other costs totaled approximately $4 million for the quarter. These are primarily related to the ongoing occupancy costs from our 2023 store closures. Depreciation and amortization, excluding depreciation included in cost of sales was $34 million. For the third quarter, our earnings before interest and taxes were $122 million; interest income was $1 million and our effective tax rate was 25.8%. Net income was $92 million and diluted earnings per share were $0.91, an increase of 40% compared to adjusted diluted earnings per share from the same period of the prior year. We opened nine new stores during the third quarter, ending with 428 stores across 23 states. We are excited about the new store's success and expanding our growth to more communities. We have nearly 110 approved new stores and more than 70 executed leases in the pipeline for the years ahead. Our strong and healthy balance sheet has been the foundation of our financial performance. Through the third quarter, we generated $520 million in operating cash flow, which enabled us to self-fund our investments of $132 million in capital expenditures net of landlord reimbursement to grow our business. With our robust cash generation, we paid down our outstanding credit revolver in the second quarter and returned $130 million to our shareholders by repurchasing nearly 1.9 million shares year-to-date. We have $559 million remaining under our $600 million share repurchase authorization. At quarter end, we had $310 million in cash and cash equivalents, no outstanding borrowings under our credit facility and $20 million of letters of credit. Turning to our outlook, for the full year, we expect total sales growth to be approximately 12% and comp sales to be approximately 7%. Adjusted earnings before interest and taxes are expected to be between $490 million and $495 million and adjusted earnings per share are expected to be between $3.64 and $3.68, assuming no additional share repurchases. That said, we do expect to continue to repurchase shares opportunistically. We also expect our corporate tax rate to be approximately 25%. During the year, we expect capital expenditures, net of landlord reimbursement to be between $205 million and $215 million. We plan to open 33 new stores instead of our previous guidance of 35. Due to the impact of Hurricane Milton and to give the communities and our team members time to recover, we have decided to delay two planned store openings in Florida until the first quarter of 2025. For the fourth quarter, we expect comp sales to range from approximately 8% to 10% and adjusted earnings per share to be between $0.67 and $0.71. To add more color to our fourth quarter, we expect continued gross margin expansion of approximately 100 basis points, partially offset by continued pressure on SG&A due to new store deleverage, strategic investments, and higher e-commerce fees, due to the continued strength of our online sales. And with that, I'll turn it back to Jack.
Jack Sinclair, CEO
Thanks, Curtis. We've made significant progress this year against our strategy and are seeing positive outcomes. Our successes include enhancing our product assortment, improving customer engagement and experience, and operational advancements, all while strengthening our unique culture. Our target customers are at the center of our strategy. And these same customers are part of a growing community around a healthier lifestyle. That community includes entrepreneurs, growers, and suppliers, and we at Sprouts are proud to be part of this movement. This has inspired us to update and roll-out our purpose to our internal teams, to help people live and eat better. This purpose has always been in our DNA, but needed to be put into simple words that resonate with every team member, from a cashier in Greenville, South Carolina to a Vice President in our store support office. This purpose drives everything we do and will help us maintain our focus on serving our team members, communities, and customers into the future, while we strive to make the world a little bit better, product by product and store by store. On the topic of products, our differentiated assortment is thoughtfully curated and designed to cater to our health enthusiast customers. To highlight a few examples, we are consistently expanding our range of organic produce, which is experiencing faster growth than our conventional produce. Organic products now comprise more than 46% of our total produce sales, thus increasing accessibility to organic options. Our protein programs have expanded by offering only non-antibiotic chicken and pasture-raised brands such as Pasturebird. We've taken advantage of the consumer’s pivot back toward food-at-home by increasing our meal solutions across our fresh and frozen departments with items like our grass-fed beef, stuffed peppers, black garlic, marinated chicken skewers, and our organic grass-fed meatballs. These unique natural products you can only find at Sprouts and they lead our category growth. Our ongoing innovation efforts continue to be a differentiator for us. Over 170 new items have transitioned from our Innovation Center to our inline shelves, as Sprouts is becoming a vendor of choice for new trend-forward brands. Our foraging team also continues to explore new tastes and trends from across the globe, from trade shows to restaurants for inspiration. Our Sprouts Brand continues to grow and gain affinity with unique items and attributes that our customers desire. We have released more than 300 new Sprouts Brand items this year, such as Italian-made stuffed gnocchi, frozen risotto sourced from Italy, and our latest Moroccan and Al Pastor flavored chickpeas. We're very excited about the launch of our new line of more than 130 premium body care and home fragrance items called Real Root by Sprouts this past month. They're free from many things including parabens, phthalates, artificial fragrances, and colors. These products help customers live healthier, nurturing their inner and outer well-being. On the customer engagement front, our marketing efforts have successfully attracted more customers to visit our stores. We continue to tailor our marketing strategy to target our unique customers and adjust our media approach based on regional and market differences. One area that has played a key role in our acceleration is social media. Our team has brought our unique assortment and experience to life and has found willing partners with many influencers and celebrities, whose products and purposes align with ours. Their energy and passion inspire us. What is even more encouraging is seeing authentic posts from our customers, sharing their experiences in-store and with our products. As a result of our marketing efforts, we're seeing more new customers, improved customer retention, and increased shopping frequency, leading to strong comp traffic momentum. Additionally, we're seeing more customers from younger cohorts, which bodes well for the future. To further support our long-term customer engagement, we're investing in technology to build a customer data foundation to tailor and personalize our customer communications. Our new loyalty program will be our data acquisition engine for personalization efforts. While still early, we're pleased with the progress we're making and the learnings we're gathering from our loyalty test. Thank you to the teams in Nashville and Tucson for their support and enthusiasm. Sign-ups and scans are meeting and even slightly exceeding our early goals. We plan to extend this test to a couple more markets in early 2025 to accelerate our learnings that will inform our rollout later in 2025. A differentiated assortment and strong marketing are key, but it doesn't tell the full story of our Q3 performance. Outstanding collaboration and execution across functions are required to bring it all together and deliver these results. Our supply chain, merchandising, marketing, IT, and operations teams have been aligning early and often, working seamlessly to ensure we deliver an exceptional in-store experience. As part of our continuous efforts to showcase differentiated and attribute-driven products, we are organizing customer-centric events for an engaging and enhanced customer experience. In July, we debuted the first Sprouts brand Discovery Days. It was well received and drove outside growth for our brand. Stores have embraced the opportunity to go big, and we saw some tremendous displays and sampling showcasing better-for-you products, such as our rebranded coconut rolls and fall seasonal items. We also had an outstanding back-to-school event focusing on our healthy school snacks and lunch offerings and our chef-created deli and meat meals for those busy evenings. On top of this work, our operations team was laser focused on delivering exceptional customer service and an in-store experience that fosters long-term loyalty. This commitment to bringing our unique products to life through exemplary service, engaging sampling, and in-store execution continues to set us apart and win customers. We also optimized our operations by advancing our technology and processes, improving in stock, reducing shrink, boosting sales, and enhancing the customer shopping experience. Regarding our team, we've worked hard to create a culture that attracts, develops, and retains top talent, building Sprouts for the long term. We recently held our annual Sprouts Con conference, which brought together all our store managers and various department managers with over 1,600 team members in attendance. During the event, the operations team learned about our business initiatives, received leadership development training, and were introduced to new products in our innovation pipeline, some through live vendor pitch slams. Over 1,500 vendors attended our private show to discuss their products, allowing each team member to bring back their knowledge to their stores and share it with their customers and fellow team members. Our HR teams are focused on coaching and leadership training this year to build new leaders and our talent engine to support our growth objectives. They're doing a great job. As we acknowledge that we have some macro tailwinds at our back, we're putting in the effort to establish a strong foundation that will enable the business to thrive in every environment. Our third quarter results and overall momentum continue to confirm our belief in our target customer-focused strategy. That said, we know there is plenty of work to do and each day presents new challenges. We are more committed than ever to making healthier options available to our customers in as many communities as possible. Our results enable us to keep investing in our growth. With the outstanding support of our team members across the company, we are confident we will continue to deliver value to our shareholders. We're enthusiastic about the opportunities ahead and our teams are rising to the challenge. We look forward to updating you on our progress and connecting with many of you in the coming months. And with that, I'd like to turn it over for questions.
Operator, Operator
Thank you, and at this time we will conduct the question-and-answer session. Our first question will come from Mark Carden from UBS. Your line is open.
Mark Carden, Analyst
Good afternoon. Thanks so much for taking the questions. So another really strong comp for you guys this quarter. How is the cadence of the comp from month to month? Did you guys see much of an impact from the hurricanes to your sales? And is it fair to assume there's been a bit of an acceleration thus far in 4Q to date, just given the midpoint of your guidance range?
Curtis Valentine, CFO
Hi, Mark, it’s Curtis. We had a good quarter with a little bit of acceleration later in the quarter and a little bit of benefit from the hurricanes, but we're not heavily penetrated in the southeast. And fortunately, Helene kind of missed our stores, and then Florida, Milton certainly impacted Florida. So there's a little bit of pull forward there. Neither was quite as bad as it was anticipated to be but not a huge driver to the quarter overall and yes saw a little bit of acceleration late and good momentum heading into what we've seen so far in the quarter.
Mark Carden, Analyst
Great and then as a follow-up you talked about some stronger comp performance, your new advantages. How much of a contribution do you think you're getting from your waterfall at this point? And how should we think about this going forward as you further ramp your store growth? Has this changed at all structurally? Thank you.
Curtis Valentine, CFO
No structural changes, I'll take that in reverse order. I think we talked over the last few calls that the stores from a couple of years ago kind of started a little lower than our box economics, but they've been comping faster. So, we're playing out as expected, and we think that they'll get to that mature state that we have in our box economics. We’ll give specifics, but we're getting a little over, call it 100, a little more than 100 basis points probably from those new or recent vintages. So, we really look at three years or four years where the stores that are comping are out comping the core and they're doing a nice job for us.
Jack Sinclair, CEO
And Mark, we're very excited by stores that have been on the ground for two or three years. I think there was a little bit of it when we opened during COVID. They were probably smaller than we'd like to start with. So we're getting a benefit from that. But overall, in markets where we haven't been well established, we're seeing a really strong response from the consumers in those markets.
Mark Carden, Analyst
Great, thanks so much and good luck, guys.
Curtis Valentine, CFO
Thanks.
Jack Sinclair, CEO
Thanks.
Operator, Operator
One moment for our next question. Our next question will come from the line of Rupesh Parikh from Oppenheimer. Your line is open.
Rupesh Parikh, Analyst
Good afternoon. Thanks for taking my question and congrats on a very strong quarter. So just going back to, obviously, a strong guide for Q4 on the comp side. How do you guys feel about the sustainability and the complement that you're seeing in the business? Is this something that you believe can continue to next year? And just want to get a sense of if there's anything unsustainable in terms of what you guys are seeing right now.
Jack Sinclair, CEO
Well, I think the first thing we want to say is there's a huge upside in our customer base. We've still got a very small share of our customers' wallet, and we're doing some things that seem to be stimulating the customers pretty well. I'm very excited by how our marketing teams are shaping the message and using media effectively and being very thoughtful about that. I think we've learned a lot this year, which we'll be able to use even more effectively next year. So I think that's an encouraging sign for us. And as I said in the script, the execution at store-level continues to get better and better and stocks are getting better, the execution behind that. We've invested a lot of money in infrastructure and systems over the last couple of years in terms of getting our business more in-stock and more in-tune with what needs to happen on a day-to-day basis in the stores. So I'm very encouraged that our operational execution will continue to drive some comp sales for us, encouraged that our marketing teams will continue to get better and better at picking the right messages and sending those messages in the right place. So there's a lot of encouragement in our business and there's a lot of upside to go with our customers. Curtis, I don't know where you want to expand on that.
Curtis Valentine, CFO
I believe we have identified a few one-time events that have impacted us. The hurricanes have provided some assistance, and the produce season was quite strong. We have also added some small channels in the digital business over the past couple of years, but they are minor compared to an 8.4 comp in the third quarter. As Jack mentioned, we are currently experiencing good momentum, and we expect this to continue into next year. We are confident we can achieve a 2 to 4 algorithm comp in any market conditions, as we are building our business to deliver results regardless of the environment.
Rupesh Parikh, Analyst
Great. And maybe just one follow-up question. So I know this quarter you weren't able to leverage SG&A, just given some of the loyalty program investments, you know, higher incentive comp. Any insight in terms of, you know, what you think could be a normalized leverage point as we look beyond this year?
Curtis Valentine, CFO
I'll just say it will normalize next year. Certainly we've got one-time things in there with the incentive and the investments that will go away and will help offset some of the pressure points in the business from growth and wages and e-comm. And then things are getting a little bit better. Again, e-comm won't have quite the penetration jump that it had this year, so there'll be less pressure from that. The labor market has been pretty good for us, so a little bit less pressure there, although we'll continue to invest in talent. And so it'll be a much more normalized 2025. Teams are working through the budget process right now, and so we'll have more specifics when we get to February, but we should have a much more normal year in 2025.
Rupesh Parikh, Analyst
Great. Thank you, I’ll pass on it.
Operator, Operator
Thank you. One moment for our next question. Our next question comes from the line of Krisztina Katai from Deutsche Bank. Your line is open.
Krisztina Katai, Analyst
Hi, good afternoon and I'll add my congratulations as well. I wanted to ask about new store performance, which came in very strong. I think based on our calculations, it improved around 90% compared to the previous around mid-70s. Just can you talk a little about what you see as some of the bigger drivers behind this improvement? Anything you can share in terms of how some of the most recent vintages are ramping relative to those that are a couple of years old? And could this be the higher level of NSP, the normal range going forward?
Jack Sinclair, CEO
Yeah, Krisztina, like we're very encouraged by the one, two, three, and three, four years vintages. They're all playing a pretty strong role in terms of how they're coming through comp-wise. Why are we getting a better opening? The marketing teams are getting more honed in terms of being very specific by market in terms of how to bring our brand to that marketplace. And the second thing is, I think our teams behind the scenes are picking even the work that we've been doing in terms of getting the modeling right, so that we understand where to build stores, how to build stores, where to build stores that are directly related to our target customer and working very closely with people in those marketplaces. So that when we build stores, they're being built in exactly the right part of town and the right corner on the right road. So I think there's a combination of location, understanding the customer and execution behind the marketing teams. And to be honest, the new store opening teams have done a really nice job for us at making these things come alive. And it's gratifying when you go to these stores and you see the lines of people outside. A lot of people come in and are genuinely surprised by the assortment and the offer and excited by it. So it certainly gives us a lot of confidence in the future, as we get a little bit better at honing this new store program.
Curtis Valentine, CFO
And Krisztina, I'd just add a couple of things. One is density matters. So as we've opened more and more stores in some of our larger markets, you're getting word-of-mouth and awareness before we even start the new store program, which is great. And then on the productivity calculation itself, the denominator is advantageous because we're opening smaller stores. So that's a little bit of why it would be better than that kind of historical 75% on that new store productivity calculation.
Krisztina Katai, Analyst
Great. Thanks. And just for a follow-up, I wanted to ask about your sort of target customer segments, but really tie it in with some of the newer households that you have started to shop with you. How are they performing in terms of frequency or wallet share relative to your overall base? Just any insights that you could share in terms of how we should think about their stickiness and then potential comp contribution on a go-forward basis? Thank you.
Curtis Valentine, CFO
Sure. A little on the newer customers we're seeing, we're seeing the frequency increase, which means we're seeing some smaller baskets. So we're seeing more transactions in kind of a two, three, four, five unit range. And so there's a little bit of a mix change there. I think we're also really pleased because we're seeing a lot of younger customers coming into our stores. So in that 18 to 34 cohort is one of the ones where we've seen the strongest growth. I think that's a credit to our marketing team and the work they're doing in social media and bringing in those younger customers. So a little bit of color around the customer cohort frequency increase, but we're pleased with where we're headed there.
Jack Sinclair, CEO
And I think the stickiness, Krisztina, kind of comes from this growing interest in health and attribute-based products. I think increasingly it's very clear that the people that are getting interested in this get more and more invested. And we're finding that that's contributing to the increasing number of people that are coming back in more consistently than they were in the past.
Operator, Operator
Thank you. One moment for our next question. Our next question comes from the line of Jacob Aiken-Phillips from Melius Research. Your line is open.
Jacob Aiken-Phillips, Analyst
Hi, everyone. Thanks for the question. So I got I'm curious, just doing the math, it seems like 4Q might be a little conservative or at least there's like a slowdown in comp sales. So just curious your thoughts on that. And then I guess going forward, a lot of people are asking if you can continue to maintain these comp sales because your valuation is kind of high. So I'm just wondering what are the bigger drivers, not just in 2025, but over the next two or three years for developing those comps?
Curtis Valentine, CFO
I'll cover the first part and then I'll let Jack cover drivers. Well, I think the one year is an acceleration in the midpoint and slightly higher than the 8.4% in Q3 and the two years flat to Q3. So I don't think it's a deceleration in the guide or in the performance in the way we've guided the business. And then we feel good about what we alluded to a few minutes ago, but I'll let Jack cover some of the drivers and why we feel good about the sales.
Jack Sinclair, CEO
Yeah, we feel very confident that our top-line can continue to move in the right direction and that will flow through in terms of bringing it through in terms of our earnings. So we're feeling confident that our customers are in good shape, that the customers that shop with us are pretty resilient to any economic conditions that come at them. We're pretty confident that we're taking some, as I said earlier, marketing, operational, and merchandising initiatives that should continue to drive a little bit more share of wallet from the existing customers that we have. And this health trend is a very real one. And it's one that I think we're probably benefiting from that tailwind at the moment. And I think that tailwind isn't going to go away anytime soon. So I think that gives us some confidence that we can comp the comp going forward. And we don't think the share price is too high at all, so.
Jacob Aiken-Phillips, Analyst
I wasn't trying to say it was too high, just talking about growth. What about just the same from a bottom-line perspective for 4Q? You beat and raise every quarter, is you don't consider 4Q conservative?
Curtis Valentine, CFO
I believe the midpoint aligns well with our Q3 performance. We aim to exceed our expectations, and we are committed to delivering on our promises while striving to surpass them each quarter. The fourth quarter presents some challenges, including an upcoming election and the holiday season. Following that, we will enter a promising New Year. There are significant factors at play in the latter part of the quarter, and we recognize the ongoing pressure on consumers, but we are optimistic about our guidance.
Jacob Aiken-Phillips, Analyst
Alright. Thanks and congrats on the quarter.
Curtis Valentine, CFO
Thanks, Jacob. Appreciate it.
Operator, Operator
One moment for our next question. Our next question comes from the line of Ken Goldman from JPMorgan. Your line is open.
Ken Goldman, Analyst
Hi, good afternoon and thank you. Jack, you talked about continuing to invest in the business. Obviously, you're getting great returns on a lot of your investments right now. There's an article or two out there about how to fund some of these investments Sprouts is considering, I don't want to say leaning on its vendors, but maybe asking its vendors to work with it a little closer, in terms of costs per item to help fund that growth so that those vendors can grow successfully with you. I don't want to go into more detail than that other than there have been a couple of articles and a couple of people asking about it. I'm just trying to get a sense of how valid that is. And if it is valid, what is the receptivity been among some of your vendors to the idea that maybe they want to share in some of the investment side of your growth, if that's a fair question?
Jack Sinclair, CEO
Yes, of course, it's a fair question, Ken. I think it's something our vendors are our lifeblood of how we are going to operate going forward and how we've operated going past. Differentiation comes from a set of vendors, as I said in the script, who are enthusiastic, very innovative, creative, and entrepreneurial, and we're working very hard with all of that group of entrepreneurs and businesses and companies to try and we want to try and be at the head of the curve in terms of these innovative products. As we build new stores and as we build our comp momentum and build our customer momentum, what we bring in some efficiency to how we work. We're a relatively immature company, and how we work with our vendors can drive real efficiency for the vendors and our aspiration. We're having very detailed conversations with our vendors. And it's about how can we make them more efficient? How can we become more efficient? How can that efficiency drive into better opportunities for our customer and for our customers to get access to products and better opportunities for us to make a little bit more margin? You've seen our margins over the last few years. So this combination of efficiency with the vendor, I'm envisaging that our vendors will become much more profitable working with us going forward. And we're getting a really good dialogue going with our companies on that. And it's really intense work and it's great. The merchants are doing really good work and the vendors are responding really well, because they can see the opportunity. And they're very excited about this customer base that we have, which is unique and differentiated. So it's become a really enthusiastic reception from the vendors and the merchants, and they're having to think more intensely about how they work forward over two, three, four, five years with vendors. If we can give commitments to inventory, give commitments to growers and farmers over a long period of time, they can invest appropriately in their business to drive their own profitability and then bring even more and get on the virtuous cycle of bringing even more positive products to it. So yes, we are definitely having a lot of dialogue with our vendors and it's a very positive dialogue that we think is going to stand us in good stead for many years to come in terms of the way we're operating.
Ken Goldman, Analyst
Very helpful. I'll pass it on. Thank you, Jack.
Jack Sinclair, CEO
Thank you.
Operator, Operator
Thank you. One moment for our next question. Our next question comes from the line of Robbie Ohmes from Bank of America. Your line is open.
Robert Ohmes, Analyst
Hey, Jack and Sprouts, great quarter. Hey, Jack, you mentioned social media is part of the played a role in the acceleration here. Can you talk a little more about how impactful social media has been? And maybe with that, when you think about 8% to 10% comp in the fourth quarter, what's the difference between being at 10% in the fourth quarter versus 8% in your mind?
Jack Sinclair, CEO
I'll let Curtis discuss the 10% and 8% conversation. In terms of social media, we've seen a significant growth in impressions, escalating from millions to billions. Our team has worked diligently to convey specific messages that resonate well, and we've gained support from notable celebrities, which has sparked increased interest in our products. We're experiencing remarkable responses, particularly for a product called CMOS, which has had an incredible reaction. Although I'm not entirely sure of all its uses, the demand is high, and it's generating positive outcomes from social media posts. Consequently, we're now trying to keep up with inventory. The extensive impressions and numerous social media posts we share, along with the backing of various entities and celebrities, are driving both transactions and specific sales for certain products. This is the exciting aspect of social media that we are focusing on.
Curtis Valentine, CFO
Yeah, Robbie on 8% to 10%, I mean we're running those kind of numbers towards the end of Q3 if it's going to get a little better, if the holiday comes in well and we do well there. Again, I think we feel pretty good about where we are and we've been a little surprised by the uptick in the last couple of quarters. We've seen a couple of step changes in our business and not that we're surprised the business is getting better, but more the magnitude of step changes and how quick they've come. So I think that's just wanting to see a little bit more of that and watching those hold on to those gains over a longer period of time. But if some of that is a little macro or one-time in nature, that would be the way it goes down a little bit, but we feel good about our range and our momentum.
Robert Ohmes, Analyst
Sounds great. Thanks so much.
Jack Sinclair, CEO
Thanks, Robbie.
Curtis Valentine, CFO
Thanks, Robbie.
Operator, Operator
One moment for our next question. Our next question comes from the line of Scott Mushkin from R5 Capital. Your line is open.
Scott Mushkin, Analyst
Hey, guys. Thanks for taking my question. So I think I asked this question last time actually or maybe it was two times ago. But thinking about the uses of capital, I think you paid down almost all your debt. Obviously, you are generating a ton of cash. So when we think about uses of capital, how should we think of it? And then I have a follow-up.
Curtis Valentine, CFO
Yes. So always first and foremost, we'll invest in the business in our three to three and a half percent range on capital. We feel good about going forward and we're looking for ways to continue to expand our growth on the store side and get back to that kind of 10%. But we'll start there always. And then when you get down to the excess free cash flow, it's always what's the most effective way to get it back to the shareholder. And so at the high-interest rates, it was the debt pay down. Right now, it's more or less a push between kind of hanging on to it and what we can get investing it with the banks versus buying back shares. So we're doing a little bit of both. I think we'll continue to manage it dynamically as we watch what happens with interest rates. But we feel good about where we are, as Jack said earlier, with the share price, we'll continue to buy shares as we move into 2025, and we'll just watch the interest rate piece on how aggressively we would pursue that.
Scott Mushkin, Analyst
Do you have any thoughts on M&A?
Jack Sinclair, CEO
Well, we're being very specific. We've got to think about does it tie up with our target customer base and those opportunities are few and far between, Scott. So we'll always look at things that come out at us, but it's not something that's at the forefront of our mind at the moment.
Scott Mushkin, Analyst
Okay. And then this is my follow-up question. So when you guys obviously have a lot of ability to think about the store, the store of the future or maybe even things that you could bring into older stores that might help sustain a very strong comp even if the trend slows down a little bit? So anything on the front burner that way that we should be thinking about?
Jack Sinclair, CEO
I think it's a good question, Scott. One of the things that we were talking about is how our stores have changed, not just our existing stores have changed. When I look at our stores that we had, although we haven't done huge remodeling exercises, our stores have got more meal cases than they've ever had before. They've got new innovation centers that they didn't have before. You've got new facilities in our vitamins department that we didn't have before. So a number of things have been happening gradually over every store. And we've clearly got a very interesting portfolio of different shapes and sizes. In time, we may take a look at it. At the moment, we're spending most of our capital and most of our energy on making sure the size of our stores is right that we're building going forward. But there are some opportunities product-wise and category-wise that we will put back into the existing store fleet, as we have done over the last couple of years. And that will be within the capital that we have allocated.
Scott Mushkin, Analyst
Perfect. Thanks guys.
Jack Sinclair, CEO
Thanks, Scott.
Operator, Operator
Thank you. One moment for our next question. Our next question comes from the line of Edward Kelly from Wells Fargo. Your line is open.
Edward Kelly, Analyst
Hi. Good afternoon, guys. Nice quarter. I wanted to ask you about store growth. Obviously, you've got a good healthy pipeline now. You're ramping up to your goal of 10% unit growth. How do you think about the sustainability of that over time? And I ask the question because you're going to open up 33 stores this year, but pretty soon it will be close to 50. Is there a ceiling on the number of stores or are you building the capabilities internally to sustain the percent growth and continue to drive the number higher over time?
Curtis Valentine, CFO
Yes. Ed, this is Curtis. Yes, we're looking at that pretty closely right now, really looking at process, we're looking at cost to build, we're looking at ways to really go faster in the pipeline and continue to find better sites. Certainly, Jack mentioned the analytics we've put into it and the confidence we're gaining in our ability to select sites, so that should open up opportunities for us. But we're working on all those things with the intent of trying to get back to that 10%. We're seeing really good results with the stores. It's been great for us the last few years. So we'd love to open up a few more stores as we go forward and we've been in that kind of high single-digit range. So really confident in our ability to deliver that high-single digit piece, working our way back to 10%. I think your question is a good one, but I think it's probably more five, seven, ten years out. We believe we can ramp up, improve the capability, invest in the teams and get ourselves to that kind of 50 range, and we're working our way towards that. If you look at the numbers, we've only got 428 stores at the moment. And there's huge swathes of the country that we don't have stores, whether it be Chicago in the Midwest or Boston in the Northeast. There are huge places where there are lots of customers who look like exactly the kind of customers that we're chasing after. So there's plenty of opportunity. And as Curtis and the finance teams have been appropriately disciplined about making sure we don't open stores willy-nilly in the wrong places, and we've been very focused on that. So I think we can do more, but we're going to make sure we do it carefully and appropriately.
Edward Kelly, Analyst
Could you share your thoughts on store density compared to entering new markets? In the past, there were challenges related to cannibalization, but that doesn't seem to be an issue now. I'm interested in how your perspective on store density has changed and your willingness to expand into new markets versus focusing on existing ones, particularly in older markets.
Jack Sinclair, CEO
Yes, we believe we've got opportunities in both. The density is important and it can drive some marketing very significantly. When you go to new markets, it's better not to have one store; we better have a few stores ready to go, so that it can all come alive appropriately. The opportunity we start with is there enough customers in that catchment area that if that gets to have we got a distribution center within 250 miles. If it fulfills that I do believe our cannibalization modeling has got significantly really good in the last little while. So I'm very encouraged by the fact that we're understanding cannibalization better than we ever had. Sometimes it makes some sense to build one very close, and sometimes it doesn't. But our modeling has been getting better and better. Every time I look at our new store sales, I look at the impact, what we forecast for cannibalization. It feels like we're getting both of them pretty in tune at the moment.
Curtis Valentine, CFO
I would like to emphasize a couple of points. First, achieving around 8% growth for the second consecutive year reflects our run rate concerning cannibalization. As we gain more confidence in our processes and programs, we can consider adjusting our strategy to be more aggressive in entering new markets. We are currently exploring opportunities in the Midwest and Northeast, although it will take a few years before we can establish sites there. We are developing our plans using the insights we've gained over the past few years to be more strategic in our approach. The more proficient we become at this, the more we can reduce costs and eliminate inefficiencies, allowing us to build sites faster and at lower costs. With interest rates potentially decreasing, the economics in this area may also improve, which will enable quicker progress. We anticipate these factors will align for us in the coming years, and we will manage accordingly.
Operator, Operator
Thank you. One moment for our next question. Our next question comes from the line of John Heinbockel from Guggenheim. Your line is open.
John Heinbockel, Analyst
Hey, Jack. Can you talk about how the forging process has evolved? So you think about how many new items you're introducing a year? Are all of those going through the innovation center first to prove themselves and then into the planogram? And when you think about taking items out, I don't think it's one-for-one, one-in, one-out. But taking items out at the right time, because I know you don't want them to go too mainstream. How are you sort of managing that process now maybe versus a couple of years ago?
Jack Sinclair, CEO
Yes, that's a good question. It's been a journey over the last couple of years, John. We've been committed to bringing innovative, differentiated products to our customers. The Foraging team has done an amazing job at really making us the destination for those type of products, those entrepreneurs, those new innovative ideas. We're taking a lot of pitch slams where lots of suppliers can get access to us to see a lot of products. We spent a lot of time in exhibitions and going to chase around the world looking at different things and different opportunities, different initiatives. We're getting literally thousands of applications for the product, so that's certainly creating plenty of pipeline for bringing products into it. Not everything goes to the innovation center first, but some of it does. And it's a very good testing ground for us that allows us to reduce, not go to all stores as well, so smaller vendors can have enough inventory to give us the opportunity. We've learned that a little bit that we can't necessarily go to all stores day one that we've got to build that out with the vendor base when these are some smaller suppliers. The transition from the innovation center to the main store, about 25% of the products are finding their way into the main shelf, which does involve rejigging. I think our customers are appreciating the fact that new things are coming in so consistently. We're learning how to do that better as well, how to forecast it right, and how to work with our vendors effectively. This has been an evolution on our learning curve and we'll continue to learn on this, John.
John Heinbockel, Analyst
And then my quick follow-up. Supply chain, right? I know at some point you'll build Mid-Atlantic, it's probably too early for Midwest. What else are you thinking about? I know you had a facility in Atlanta that didn't work out. Do you go back there to get more capacity in the Southeast?
Jack Sinclair, CEO
We might need to do that because at the moment we're shipping a little bit too far into the Atlanta business and our Georgia business is doing really well. So yes, we're going to need something south of the Midwest to the Mid-Atlantic going forward. When we need to do that, we're not quite sure. But we're probably going to need a DC in both the Mid-Atlantic and closer to Atlanta.
Curtis Valentine, CFO
John, I'd add Northern California too is a place where we need to expand space and expand capacity with our growth. So we're looking at that right now and looking for solutions in Northern California.
John Heinbockel, Analyst
Thank you, guys.
Curtis Valentine, CFO
Thanks, John.
Jack Sinclair, CEO
Thanks, John.
Operator, Operator
One moment for our next question. Our next question comes from the line of Michael Montani from Evercore ISI. Your line is open.
Michael Montani, Analyst
Hey, thanks for taking the question and congrats on the quarter.
Curtis Valentine, CFO
Thanks, Mike.
Michael Montani, Analyst
Just wanted to ask, if I could, on two fronts. One was on the core consumer that you're seeing, you mentioned obviously the healthy eating tailwinds. Just wondering if you're seeing any variation in terms of the low to middle-income consumer versus your upper-income core, if you could like discuss that a little bit further?
Jack Sinclair, CEO
Well, we've talked a little bit about how segmentation works. What we tend to find is, we're not as directly related to earnings as we are to education level. People that have spent a bit more time thinking about what they eat and how they eat are the people that are reacting well to us. Not necessarily wealthy or poor people in between. We're tending to find that that's the cohort that works well for us. Younger consumers tend to be we're definitely drifting younger in our customer base and that's coming about partly because of what I was talking about in social media, partly because that group of people are more thoughtful and thinking much more about what they eat and how they eat. As dietary trends have evolved, we're tending to find these are getting almost narrower and narrower as a customer base. You've got very specific gluten-free, dairy allergens, vegan, vegetarian. Those specific dietary issues are becoming clearer and we're finding that that's contributing to the increased number of people that are coming back in more consistently than they were in the past.
Michael Montani, Analyst
Got you. And then maybe if I could follow-up on the margin front. Obviously, you gave some color into the Q4 of the 100 bps of gross and then some SG&A deleverage. So I was wondering if you could peel back the onion a little further in terms of what's driving that outlook. And then I guess longer-term, it seems like there's been good progress in shrink from a waste perspective, but there could be a lot more to go, as well as the vendor leverage seems like a pretty new thing in our discussion. So just kind of wondering, does that provide an opportunity for margins to actually move higher over time or do you feel they're at a level that's sustainable now?
Curtis Valentine, CFO
Hey, Mike. So I'll start with the shorter term on the kind of Q3, Q4 in the margin space. Its strength is the big driver. We've talked about it the last couple of quarters. The team has really gotten after it. So we're pleased with how quickly they've gotten to some of the inefficiencies that we felt like we had in shrink over the longer term and they're pulling that a little bit into this year as you saw with the third-quarter result. That was also our easiest compare from a shrink perspective, so we're starting to get our arms around it last year in fourth quarter, later in fourth quarter. Comparisons are a little bit tougher for us. And that's why it will be maybe a little less than what it was in Q3. On the longer term, I'll point back to really confidence in our algorithm, stable bottom line. We feel really good about that. The parts and pieces we'll deal with year to year. We've made investments in that inventory management space that's part of driving that gross margin expansion. We'll continue to balance where we need to make the investments in order to drive the business and that could be in gross, it could be in SG&A, but we're really good really confident in a stable bottom-line going forward. That goes the same for next year off of this new higher jumping off point and what we guided today. So, feel good about that and we've got levers in gross, we've got levers in SG&A and we'll manage through that year-to-year.
Michael Montani, Analyst
Great. Thanks and good luck.
Jack Sinclair, CEO
Thanks.
Operator, Operator
Thank you. One moment for our next question. And our last question for today will come from the line of Leah Jordan from Goldman Sachs. Your line is open.
Leah Jordan, Analyst
Thank you. Good afternoon. I just wanted to dig into some basket trends a little bit more. First, where are we on the volume recovery for the average basket? Have we gotten back to flat? And then second, we're seeing inflation reemerge in various commodities. So I guess what's your view on inflation from here? And how are you thinking about AUR as a comp driver going forward?
Curtis Valentine, CFO
We expect AUR to contribute to our comparable sales as we have stabilized and normalized in recent quarters. The trends are unfolding as anticipated, although our business typically experiences more volatility due to the fresh aspects. We will observe varied impacts across different segments of our business, but we anticipate AUR to be a key driver. Over the past few quarters, we have maintained stability. Regarding units, we are increasing year-on-year, though the mix is influenced by value packs and smaller baskets as we attract new customers or re-engage previous ones. This has created a mixed impact. When examining our core business on a consistent basis year-over-year, inflation is showing low single-digit growth, and unit sales have remained flat in the third quarter for our core products. Everything has progressed as we expected, and we foresee similar trends in the fourth quarter in terms of traffic, units, and AUR.
Jack Sinclair, CEO
Yes, the movement is encouraging regarding our current position. In terms of inflation, there is some volatility in the fresh markets, which is more pronounced for us due to our larger produce mix compared to others. We are experiencing fluctuations both upwards and downwards. I believe this indicates a return to a more normalized inflation environment, where fresh prices can vary significantly due to seasonal factors, weather, labor availability, and similar elements. The industry is actively discussing these issues. Overall, inflation has certainly stabilized.
Leah Jordan, Analyst
Okay. Great. And then for my follow-up, I just wanted to see if you could comment on the competitive environment and how it's maybe changed over the last few months. I mean, obviously, you guys are performing well, but just we're hearing more about price investments within produce from others. So just how do you think about that? I know you're very differentiated, but just curious what you're seeing there?
Jack Sinclair, CEO
We spend a lot of time monitoring our produce pricing since it's a critical aspect of our business. We're particularly focused on organic produce pricing and believe we're in a solid position. We're not observing significant investments in produce overall, just a few small areas in different locations that we are watching closely. The volatility in markets outside of our produce comparisons doesn't impact us much. We keep a close eye on certain competitors' produce pricing in specific markets, and we haven't encountered anything concerning.
Leah Jordan, Analyst
Great. Thank you.
Operator, Operator
Thank you. I'd like to turn it back over to Jack Sinclair for any closing remarks.
Jack Sinclair, CEO
Well, thank you, everybody, for your interest in our company, and we look forward to updating you in due course. Take care, everyone.
Operator, Operator
Thank you for your participation in today's conference. This does conclude the program. You may now disconnect. Everyone, have a great day.